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There are three parts to the
• Global impact of mobile
• The mobile internet
• You and your mobile
Who has a mobile phone?
• Who would rather give up their Facebook/
Bebo, etc privileges than lose their mobile?
• How do you use your mobile?
• Who has installed applications? Which ones?
What do other people do with
• Parents? Friends? Other people?
A few applications you may
not have thought about
Barcode reader Skpe, IM, etc
Augmented Reality overlays
the camera view
Videos at: http://signaltheorist.com/?p=255
What’s the most important
application to people?
Discuss in pairs for a few minutes
Does your answer depend upon
how many mobiles there are?
• How many mobiles are there?
• How many people in the world?
Hmm, e do
6.6bn people and
1.15bn handsets sold a year
Mobile coverage around the
What’s most important
Pairs reconsider previous results and compare
with another team and gather results
Cool, not Obvious
thought now you
? say it
Most important is one that
connects most people
Connectivity – phone calls/sms
And you is so
But what about the money?
• What happens if we follow the money in
mobiles? Is it profitable?
• What do people think? Is this a big
Movies, Games and Music
• global movie industry $28.1bn in 2008.
• Video game sales $32bn in 2008
• DVD and Blue-Ray sales $29bn in 2008.
• music sales $18.42bn in 2008.
• That's $108bn in total for music, film, DVD
Will mobile be more or less than this number?
Mobile is Big, Really,
mobile is worth about $1,000bn (a trillion)
• All of the SMS and MMS messages sent is
$130bn. Web pages browsed, and songs
downloaded, adds another $70bn.
• handsets sold ($150bn) and the network
infrastructure ($50bn), and phone calls are
Scavenger hunt time
• Form teams of three or four per mobile with
camera and mms settings sorted.
• Take 10 minutes to ‘find’ items and post to
• Create mms with ‘title’ as subject and
‘description’ as body send it to….
Compare team results
Look at the Flickr page to see the results
How did we get the photos to
The transparent network is
• We can do many things with the network
• SMS -> twitter/etc
• Once in the network we can do anything
with the message
Even you can get involved
• Use the apps on your mobile
• Record and capture images, words, etc
• Install more apps
• Share your work, inspiration
• Write your own app
Create a mobile app means
thinking about its goals
• Mobile web app (widget) or installed app?
• What do you need to do?
To or all use?
Will you get rich from your
There are millions of apps out there, 50,000 for
The problem is getting your app to people, and
them paying you
This should not stop you from trying though
More information here:
Basic concepts laid out with links as discussed