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Summer Training Project Report in Car Industry

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					          GEB 5215:
 Professional Communication
       Stephanie Webster, Ph.D.
          Oral Communication
Center for Written & Oral Communication
          Liberal Arts & Sciences




             http://lss.at.ufl.edu
 www.clas.ufl.edu/users/swebster/index.html
                Agenda
• Why improve speaking and presentation
  skills?
• Course overview
• Discuss presentation issues
• Discuss R.A.I.S.E.D.




                     Center for Management Communication
                Warrington School of Business Administration
    Why Improve Speaking and
      Presentation Skills?
• Highly Sought After in Business
  – Recruiter’s Pet Peeves (Wall Street
    Journal Online, January 18)
      http://online.wsj.com/public/article/SB113743910589047733.html

  – Limon, Aust, & Lippert (2006)




                                Center for Management Communication
                           Warrington School of Business Administration
  Why Improve Speaking and
    Presentation Skills?

  Survival Skills = Technical Skills
Success Skills = Communication Skills




                  Center for Management Communication
             Warrington School of Business Administration
Communication skills are
 soft skills that make a
     hard difference.


              Center for Management Communication
         Warrington School of Business Administration
   Course Overview and Grading
• Purpose
• Speaking Assignments (4-5 mins)
  – Informative presentation- 100 pts.
  – Persuasive presentation- 200 pts.
• Final- 100 pts.




                       Center for Management Communication
                  Warrington School of Business Administration
   Class Rules and Expectations
• While class is in session, unless otherwise
  requested by the instructor, computers are
  closed.
• Cell phones/PDA’s are turned off and put
  away.
• Active participation is required.



                       Center for Management Communication
                  Warrington School of Business Administration
What types of presentations
and speeches are you likely
to give?



                Center for Management Communication
           Warrington School of Business Administration
Presentation and Speech Situations
 •   Project Report
 •   Department Meetings
 •   Team Leaders to Team/Organization
 •   Sales Pitch
 •   Training
 •   Presentation to Board members
 •   Recommendation/Proposal

                        Center for Management Communication
                   Warrington School of Business Administration
        Presentation and Speech
            Situations(cont.)
•   Speak at a Symposium
•   Company Representative to Community
•   Speech to the Company
•   Speech to Stockholders




                       Center for Management Communication
                  Warrington School of Business Administration
     External Speeches




Internal Presentations

          Center for Management Communication
     Warrington School of Business Administration
Common Presentation Problems
•   Poor Understanding of the Audience
•   Lack of Organization
•   Bad Delivery
•   Time
•   Lousy use of PowerPoint




                        Center for Management Communication
                   Warrington School of Business Administration
STRUCTURED
INFORMATION



 DELIVERY
R.A.I.S.E.D.
R- Reason
A- Audience
I- Information
S- Structure
E- Examine
D- Deliver



        Center for Management Communication
   Warrington School of Business Administration
             R.A.I.S.E.D. Modeled


Reason              Information                    Examine

         Audience                 Structure                        Delivery




                              Center for Management Communication
                         Warrington School of Business Administration
R.A.I.S.E.D.
R- Reason
A- Audience
I- Information
S- Structure
E- Examine
D- Deliver



        Center for Management Communication
   Warrington School of Business Administration
                 Reason
• Primary Reason
  – The main reason or objective for your
    speech or presentation.
      Inform
      Persuade (Sell)
      Motivate
      Training


                      Center for Management Communication
                 Warrington School of Business Administration
                 Reason
• Secondary Reason
  – Reason or goal you have for the
    presentation unbeknownst to the
    audience.
      Demonstrate competency
      Convey leadership persona
      Demonstrate you are good


                      Center for Management Communication
                 Warrington School of Business Administration
R.A.I.S.E.D.
R- Reason
A- Audience
I- Information
S- Structure
E- Examine
D- Deliver



        Center for Management Communication
   Warrington School of Business Administration
               Audience


Aggregated Group                     Individuals




                   Center for Management Communication
              Warrington School of Business Administration
          Aggregated Group
           and Individuals
• Aggregated Group
   – Represents the general audience that
     shares similar characteristics and
     attitudes.
• Individuals
   – Audience members that are influential
     and/or decision makers.


                       Center for Management Communication
                  Warrington School of Business Administration
Persuasive
 Contagion

        Center for Management Communication
   Warrington School of Business Administration
   Know the Audience

           Message
           Creation




Connect
                                       Reach
  with
                                       Goals
Audience
                Center for Management Communication
           Warrington School of Business Administration
              Audience Analysis

•   Attitudes                  •   Demographics
•   Interests                  •   Setting
•   Prior knowledge            •   Time of day
•   Experiences                •   Audience size
•   Education                  •   What motivates them
•   Preconceived notions       •   WIIFM rule
•   Voluntary                  •   Do they care


                         Center for Management Communication
                    Warrington School of Business Administration
R.A.I.S.E.D.
R- Reason
A- Audience
I- Information
S- Structure
E- Examine
D- Deliver



        Center for Management Communication
   Warrington School of Business Administration
Information




      Center for Management Communication
 Warrington School of Business Administration
            Types of Information
•   Data
•   Stories (hypothetical and real)
•   Pictures
•   Case Studies
•   Testimony (expert and peer)
•   Past Experiences
•   Comparisons/Contrasts
•   Explanations
                         Center for Management Communication
                    Warrington School of Business Administration
•Herbal and energy drinks boast benefits ranging
from improving a person's love life to boosting IQ.
Beer makers tout low-calorie, low- carbohydrate
drinks with advertising that evokes images similar
to Gatorade's--heroism, success and a svelte
body.
•"If you can have a beer that has fewer calories,
is tasty and light, and gives you a bit of a good
feeling, why have Gatorade?" said Tom Pirko,
president of Bevmark, a Santa Barbara, Calif.-
based food and beverage consultant.
                         Center for Management Communication
                    Warrington School of Business Administration
•But Avril Twomey, marketing executive at
dairy ingredients firm Glanbia, believes the
absence of proteins in sports drinks is more
likely to be a result of the functionality of
the ingredients.

•“They are difficult to apply to drinks but I
can guarantee that every protein
ingredient maker will be working on
technology that allows them to be added to
beverages, one of the biggest sectors in
the industry.”
                      Center for Management Communication
                 Warrington School of Business Administration
    Examples reinforce ideas
• Individualistic cultures – those more focused
  on independence, privacy, and self-centered
  needs – include the United States, Australia,
  Great Britain, and Canada




                       Center for Management Communication
                  Warrington School of Business Administration
    Specific Instance to illustrate
“Let’s think about any car manufacturing
  company. You are a manager of that
  company and try to analyze the cost of
  material….”




                      Center for Management Communication
                 Warrington School of Business Administration
  Use contrasts to explain difficult
            concepts.
• Define the concept’s essential features
• Use typical examples to illustrate
• Explain how it differs from other related
  concepts




                       Center for Management Communication
                  Warrington School of Business Administration
              Comparison
• Average salary for MBAs
  – Florida    68k
  – California 92k
  – New York 89k
  – Ohio       74k




                     Center for Management Communication
                Warrington School of Business Administration
 Use analogies to explain complex
           processes.
• Provide clear key points.
• Use analogies to a process the audience
  already understands.
• Use models and drawing so audience can
  visualize process.




                     Center for Management Communication
                Warrington School of Business Administration

				
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