Sutton MA 01590 508.865.2989 or 774.258.0441 email@example.com
Seasoned technology industry researcher; prior experience in financial services and advertising.
Creative professional with customer-focused research expertise using traditional and online
qualitative and quantitative methods. Hands on with design, recruitment, panels, moderating,
executive interviews, end-to-end project management for B2B and B2C technology providers.
MARKET RESEARCH CONSULTANT 2010-present
Project management, research design and/or implementation including executive/individual interviews,
online and traditional moderating, survey design, writing/analysis, secondary and industry research.
TNS (TAYLOR NELSON SOFRES), U.S. CUSTOM RESEARCH, HORSHAM, PA 1998 to 2010
Research Manager/Sr. Research Associate/Research Associate
Established myself as an internal expert in tech sector online moderating (focus groups, bulletin boards)
for both business-to-business and business-to-consumer research. Managed all aspects of domestic and
global projects. Clients included market leaders (e.g. HP, EMC, SAP, and Seagate) and emerging players.
Applied online and traditional qualitative B2B expertise successfully to consumer technology projects for
Casio and World Kitchen (for product design/concept tests) and evite.com (for market expansion).
Played a key role on project teams that developed the first proprietary online research panels for the
Prognostics business unit of NFO (later acquired by TNS). Sourced, recruited, and profiled panelists.
Contributed to development of best practices and panelist incentives.
Served as resident expert in 3rd party sample sourcing for competitive research projects. Documented
internal/external processes and sample sources; trained entire research staff of NFO Prognostics.
BANYAN NETWORKS – WESTBOROUGH, MA 1996 – 1998
Market Research Manager
Managed $1M corporate budget for primary research/analyst services, overseeing vendors/employees.
Designed and managed a high profile research project requiring an industry analyst, which resulted in a
published white paper used as a key sales promotion tool for demonstrating Banyan’s network expertise.
Scoped and delivered first customized e-newsletter pushed to Banyan sales/marketing and technical
consultants, to keep them abreast of industry/competitive developments and customer opportunities.
DIGITAL EQUIPMENT CORPORATION – MAYNARD, MA 1990 – 1996
Primary Research Manager for PC Business Unit/prior positions in Corporate Market Intelligence
Delivered a key pricing and market segmentation project that helped Digital define required PC features
for target markets and price competitively to take share from competitors.
Developed and implemented multi-day, international customer advisory board to support a corporate
Strategic Product Development group tasked with product concept/design based on customer needs.
Executed on-demand primary and secondary research using internal and external sources for a global
community of 200,000+ sales, marketing, product development, and engineering employees. Developed
RFPs and screened, hired, and managed external vendors. Facilitated US customer boards.
THE EQUITABLE – NEW YORK, NY 1984 – 1986
Research Manager for financial services primary & competitive research; oversaw two direct reports.
Supported development & testing of new investment instruments and concepts with market & customer based research.
BENTON & BOWLES – NEW YORK, NY 1981 – 1984
Secondary research analyst for major consumer & business advertisers (e.g. P&G, Texaco, Johnson & Johnson)
Analyzed key consumer and business trends & issues to leverage in advertising or as a basis for primary research.
FIND/SVP – NEW YORK, NY 1978 – 1981
Secondary research from publicly available and competitive sources for Fortune 1000 consumer/business accounts.
Wrote and edited the company’s client newsletter. Researched, wrote, and/or edited published industry studies.
SUNY Buffalo – B.A. English
RIVA Moderator Training
Executive Technique Presentation Program
Burke Market Research Quantitative Overview
Team Facilitation Techniques
Harte-Hanks Computer Intelligence Database