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					BLACKJACK
 PROJECT
  DESCRIPTION OF
GENERAL DETAILS OF
     THE FIRM
            LOCATION
 BELGIUM 8       HUNGARY  6
 BRAZIL  1       INDIA  1
 CHINA  14       ITALY  46
 FRANCE  235     POLAND 10
 GERMANY  8      PORTUGAL  10
 NETHERLANDS 2 ROMANIA 1
 RUSSIA  2       SPAIN  57
 UNITED KINGDOM  6
              SIZE
 22 COUNTRIES, 313 SHOPS, 26500
  EMPLOYEES
 87% OUT OF FRANCE
 80 MILLION CUSTOMERS PER YEAR
 35000 REFERENCE PRODUCTS
            HISTORY
 ESTABLISHED   IN LILLE (FRANCE) IN
  1975
 GERMANY  1986
 UNITED KINGDOM AND USA IN 1999
 EXIT AMERICAN MARKET  2006
 SPAIN  BARCELONA 1992
            HISTORY
 2003  BENEFITS OF 3100 MILLION
  EUROS
 NOW: EXPANSION TO CHINA AND
  INDIA  NEW MARKETS
  LARGEST SPORTING GOODS
  RESELLER IN THE WORLD
      BUSINESS SECTOR
 RETAILINDUSTRY SECTOR
 SPORT EQUIPMENT WITH LOWER
  PRICES AND HIGH QUALITY
 CONTRACTING SERVICES
 OWN PRODUCTS
 CREATING DESIRABILITY AND MAKING
  THE PLEASURE AND BENEFITS OF
  SPORTS AVAILABLE FOR EVERYONE
        COMPETITORS
 BIGGEST  MULTINATIONAL: NIKE,
  ADIDAS…
 LITTLE SPORT SHOPS
ORGANIZATIONAL STRUCTURE
 OXYLANE: GROUPS TOGETHER A
  WHOLE NETWORK OF COMPANIES
 TWO DIFFERENT ACTIVITIES:
    BRANDS THAT CREATE WORLD-LEADING
     SPORTS PRODUCTS
    LOCAL AND ON-LINE RETAIL FORMATS
Products for high variety of sports

  Running
  Cycling
  Roller and snow sports
  Swimming
  Team sports
  Hunting
  Fishing
  Golf
  Racket sports
  Horse riding
  …
                Its own marks
For all sports:
-   Team sports (Kipsta)



-   Racket sports (Artengo)



-   Mountain and adventure sports (Kalenji & Quechua)
-   Fishing (Caperlan)
-   Bikes (B’twin)
-   Fitness and gym (Domyos)
-   Horse riding (Fouganza)
-   Golf (Inesis)
-   Hunter (Solognac)
-   Water sports (Tribord)
-   Snow sports (Wed’ze)
-   Roller sports (Oxelo)
-   Sportive drinks and foods
What’s the formula of the success?
 Big shop centers
 Easy to find any product (agrupated by sports)
 Very good quality and good prizes
 Huge variety of marks
   for any sport
 Good staff to advicing for
   all their products
 and more and more services…
        shopping
 On-line
 Complet catalogue of products
              (with dimensions, weight and prize)
 Workshop   for repaire and costumize
 Designer
 Deliveryservice
 Member club
 Discounts and special offers
         FITNESS CUB
Multi-exercise machine in order to tone the
 body up

                        - more than 30 different
                           exercises
                        - 50cm x 50cm x 50cm
                           (folding)
                        - only 15 kilograms
                        - with all accessories
                            needed
                         - Very compact
                         - Innovative design
                         - Varied exercises
                         - Ready for use

-   Quality and highly
     resistant materials
-   Tested & approved by
     a big name international
     fitness
-   Complet table of exercises and movements
-   Demostrative videos to show how do
     exercise
      http://fitnesscube.domyos.com/EN/design.html


And much more for…
Applications of 3 Quality
          Tools
         Check Sheets
        Pareto Principle
      Ishikawa Diagrams
                Check Sheets

   They are used when a shop receives products to
    check if everything has been sent and with any
    defects.

   Annotate where every product is stored in the
    warehouse in a check sheet. When other
    employess have to take something it allows them
    to find it easier and faster.
                  Pareto Principle
   80% of stock comes from 20% of suppliers
       Although they sell lots of different brands, most of their
        products are from a few suppliers like Domyos, Artengo,
        Quechua...
   80% of the sales come from 20% of the costumers
       Bussineses like gyms, golf clubs… need lots of sport
        equipment.
   20% of the shops produce 80% of the sales
       Sales of shops can be very different depending on
        several factors, for example the location (shops in big
        cities will sell much more the shops in small cities).
               Ishikawa Diagrams
   They can be used in many different areas.
   They are useful to reveal cause-effect relationships
    among different variables:
       When they have to decide the location of a new shop, ID
        can help to decide between different factor like distance
        to the city, size of the shop, cost…
       When they have to hire employees, ID can be used to
        establish the characteristics that they can find good or
        not to select a person.
        When they have to change the management of the
        company…
           Process Strategy
 Product-Focused Strategy
 High volume, low variety products
 Discrete unit manufacturing
           Process Strategy
                  Advantages
 Lower variable cost per unit
 Lower but more specialized labor skills
 Easier production planning and control
           Process Strategy
                 Disadvantages
 Lower product flexibility
 More specialized equipment
 Usually higher capital investment
Questions for Process Analysis and Design
Is the process designed to achieve competitive
advantage in terms of differentiation, response,
or low cost?
It is designed for all, but mostly for
differentiation (it is more flexible in the types
of exercises you can do on it and in the places
you can fit it in)
 Questions for Process Analysis and Design

 Does   the process eliminate steps that do not
  add value?
 Yes, it eliminates unnecessary wasteful
  manufacture and streamlines the sale of the
  Fitness Cube.
 Questions for Process Analysis and Design

 Does  the process maximize customer value as
  perceived by the customer?
 Yes, the product is perceived as efficient in
  design and use, making it very appealing.
 Questions for Process Analysis and Design

 Will the process win orders?
 Yes, the process will win orders.
              TECH SIDE
 Decathlon   is very well tech soported
            TECH SIDE
 Lot of marks make products for
  Decathlon
 Big cantities
 Variety
 Competitivity
 ...
             TECH SIDE
 Increase quality
 Prices get down
 More soldings
 Consumers satisfaction
THE POSIBILITIES OF INTERNET AS
   A CHANNEL DISTRIBUTION
        www.decathlon.com
 New
 On-line:   products to the home
         www.decathlon.com
 Star product very resalted
 Attractive for visitors
       www.decathlon.com
 Advantages   of the on-line service
          www.decathlon.es
   Atractive advertisements
   Posibilities of web page
          www.decathlon.es
 Mapa   de tiendas
        www.decathlon.es
 Catálogo   por deportes
       www.decathlon.es
 Compra   on-line
        www.decathlon.es
 Contacta   con Decathlon
         www.decathlon.es
 Servicio   de Taller
          www.decathlon.es
 En   busca de nuevos empleados…
  SITES OF DECATHLON PROVIDERS

      for visiting the providers that support
 Links
 Decathlon technically.
            CONCLUSIONS
 On-line  vents to the home are new
 Is early to know their impact
 Decathlon is continuing its politic of get
  down prizes, and make a easy way for
  consumers.
 This form of thinking is the responsable of
  the incredible growing up of Decathlon in
  last years
 On-line services continues this way…
 IMPLICATION OF
    TWITTER
What are you doing?
             TWITTER
         application
 Internet
 Connect and network with others
 Keep everyone informed
 What employees are doing each moment?
              TWITTER
 Control who visits the webpage
 What has been said about our company?
 Protect our brands about what people say
 Promote our products

				
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posted:8/18/2011
language:English
pages:49