web2print just got a whole lot easier...
The print industry has always been a fiercely competitive one, and these days even more so. Now you can strengthen your customer relationships by offering them much more than just print - opportunities to grow their business.
WEB2PRINT MADE EASY
The majority of Mac operators in print production are skilled in preparing documents for print, but have little experience in preparing documents for web2print. Printxchange bridges this gap by using a unique piece of software called Pageflex Studio. Operators can be trained to use all of their conventional skills to produce web2print compatible templates but without having to learn HTML. Pageflex even has special plug-ins that allow you to re-purpose your existing Quark and Indesign files, allowing you to create the most sophisticated interactive web templates templates that flex in shape and size depending on the content that your customers enter. Templates that can be fully edited in real time via the browser, allowing you to change pictures, edit text size and font attributes. Templates so sophisticated that, when a customer logs on, all artwork on the server is immediately personalised with the customers' logo and address details and is available for immediate order. This system will save literally hours on artwork creation for print! Artwork for a designed promotional piece can be personalised for each name in the database and rules can even be applied so that when data is imported into the template it will insert images relevant to the target market we call this relationship marketing.
web2print has never been easier, or more affordable
Printxchange.co.uk has invested in the technology and staff required to help its customers produce ground breaking marketing campaigns. Printxchange can work in two ways:The first method would be to set up a customer web deployment and train the customer how to manage their own solution. The second solution, and what makes Printxchange unique, is that if our customers have a great idea, but don’t have the time or staff to produce it, our team of project specialists will create and manage the entire project end-to-end, including the setup of secure credit card payment systems - ideal for companies who trade online but don’t want the hassle of managing it. At the core of Printxchange are three complimentary marketing services: • Web2print • Email Marketing • Personalised web sites (PURLS).
STUDIO IN ACTION
A customer file, supplied as a PDF, is simply opened directly into Studio. All the selected items are assigned as variables for entry via the web site. The template is packaged from Studio and uploaded by FTP. The template is then activated and all variable fields are configured to become live web fields, that when completed produce final print ready artwork.
Many traditional printers don’t have the time or resources to spend hours creating web templates via a browser
Pageflex Studio lets you create amazing web templates off line
Choosing and editing everything from pictures, logos and type to create personalised promotional literature, brochures or business stationery is simple using Pageflex Studio’s intuitive software.
Case Study : DAMS International
As one of the largest independent furniture manufacturers in the UK, DAMS International understand the true value of good marketing literature. DAMS International wanted a way of helping their dealers promote their businesses while in turn driving up sales revenues for DAMS International. We call this proxy marketing. Printxchange worked with DAMS International to create a range of templates that their 2000 UK dealers could access via the web and personalise as their own, in seconds. This was achieved by creating user profiles that contained logos and address information. Once logged-on to the site, all the dealers relevant address information and logos are applied in realtime and a personalised, print-ready PDF is created. It really is that simple!
“Allowing your customers to create, manage and order on-line will allow you to do what you do best...print!”
MAIL MARKETING
Using the same principles as web2print, email templates can be created and all the variable components identified and selected. Rules can also be applied against a customer database, creating truly personalised email.
Sites c be customan to clients sbuilt and can suppec p credit cardort payments
PERSONALISE WEB SITES (PURL'S)
Personalised web sites or PURL’s are web sites that are created automatically from customer data. Every time a marketing piece is sent out via email, or print, the same data is used to create a personalised web space. A PURL looks like this: www.printxchange.co.uk/Jack.Schmit or www.printxchange.co.uk/Robert.Sole This web space can contain information for the relevant customer and asks the user to complete a customer survey or web form, giving valuable information back to the marketeer. A great example of how all these technologies come together is the launch of a new product or service. A personalised email and postcard can be sent out to your customer giving details of the launch with an incentive for your customer to attend. For example, a choice of three gifts as a raffle prize. The customer would log onto the personalised URL, complete the service and register for the event and select the gift they would like if they were to win. On arrival at the event, the customer is given a personalised raffle ticket and product information.
Campaign Manager allows you to create and run personalised email marketing campaigns with results you can really quantify
SO, HOW SUCCESSFUL WAS YOUR CAMPAIGN?
Printxchange takes the guess work out of your marketing campaign - allowing you to watch each step of the campaign in real time via your own browser. The intuitive Campaign Manager software allows you to drill down into every element of the campaign - who received the email, who logged onto the web site and the number of times. All this information is then mapped against flexible user defined key performance indicators. You will be amazed at how easy and cost effective it is to have a market leading sales solution working for you 24/7. To view an indepth presentation on-line, simply log on to www.bitstream.com/publishing/tour
Printxchange offers its clients a turnkey solution for maximising their marketing potential via the internet without the need for costly investment in software or personnel.
Case Study : Letts Diaries
Letts is a name synonymous with the production of high quality printed diaries. Letts, had been looking for a system that would enable them to give their customers the ability to design, create and personalise the diaries they order online. Diaries so personalised that every page could contain reminders of birthdays or special occasions. Having investigated many of the technologies available, the company had even considered purchasing their own server based solution. However, what Letts really wanted was to see if the technology worked and to establish proof of concept before committing to the purchase of their own online solution. Printxchange, in collaboration with specialist developers, worked to create online templates, fully test site functionality and set up a secure credit card payment facility prior to launch. The finished result is an end-to-end custom solution, tailored to the clients exact specification.
“We created a series of templates that allowed Letts customers to design, order and pay for their diaries online. Quick and easy.”
Case Study : LT Print Group
As one of the largest and most forward thinking print companies in the North West, LT Print Group is always looking for opportunities to develop new, value added communication solutions to offer its national customer base. LT identified that being able to offer email marketing campaigns, web surveys and a comprehensive web2print solution would, not only compliment their existing range of digital services, but further enhance the Group’s overall position as innovators in the print industry. LT Print Group already had an incumbent web 2print solution in place, but was disappointed by the lack of support offered by their existing software provider. This lack of support meant that the learning curve required to teach their conventionally trained operators to create templates was a steep one. Once on board, Printxchange overcame the problem by training their operators in its intuitive studio template creation software, thus allowing LT Print Group to offer its own template creation service.
“The technology is as intuitive as it is intelligent - it enables us to offer our customers solutions that are both time and cost efficient”
Printxchange can give you the tools that can help tie your customers in to longer term partnerships by allowing you to offer them far more than just print. You’ll not only build stronger links with your customers, but you’ll be helping them and you build your businesses.
Call us now 0151 531 88 on 87
1 Liverpool Road North Liverpool L31 2HB T: +44 (0)151 531 8887 F: +44 (0)151 531 8895 www.printxchange.co.uk
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