Startup.com Goal Training some professional communication skills Skills Writing (a business plan) Speaking (presenting your concept) Listening (to the documentary “startup.com”) Evaluation Permanent evaluation: 15 points: writing assignment 10 points: general participation, cooperation, consistent use of English during discussion Exam: 15 points: speaking exam 15 points: listening exam Schedule Session 1: 27th of Feb - introduction - brainstorm session in groups - drawing up text scheme for business plan Result: by the end of the lesson, a text scheme is to be handed in to the teacher Evaluation: 5 points (PE) Session 2: 6th of March - writing a formal text: keys and techniques - in group: writing a complete business plan Result: by the end of the lesson, a complete business plan is to be handed in Evaluation: 10 points (PE) Session 3: 13th of March - how to give a convincing presentation? - turning your business plan into a convincing business presentation (with ppt, keywords,…) Result: by the end of the lesson, the students hand in their preparation Evaluation: 5 points (EX) Session 4: 17th of April - Listening exam documentary “Startup.com” Evaluation: 15 points (EX) Session 5: 24th of April - speaking exam: presenting your business concept Evaluation: 10 points (EX) Session 1: business plan Goal: by the end of this lesson, you will hand in a text scheme for your business plan Steps: Brainstorming session Narrowing ideas down till 1 concept remains Elaborate this concept Draw up a text scheme for this concept Brainstorming no holds barred! suggestions are NOT criticized! one person takes notes Narrowing down In a group debate, you will decide which idea offers most opportunities. Now is the time of critique, rational deliberation and (counter-)argumentation. Elaborate your concept Which products or services do we offer? Who is behind the company? (skills, motivation, complementarity) What is the market situation for your product/service? How do you differ from your rivals? Who is our target audience? SWOT: what are your strenghts, weaknesses, opportunities and threats? What is your business strategy? How will you commercialise your product or service? Text scheme for business plan Create subdivisions Title of each subdivision = question What follows = keyword answers to that question Logical build-up from one section to the next Divide information logically over subdivisions Writing the business plan Writing your business plan Pay attention to: -style: formal, business-like (formal vocabulary, no contractions,…) -attractiveness: well-written, an easy and good read -correctness: spelling and grammar -structure Structure within the paragraph Make sure the content given underneath a certain heading is directly relevant to that heading Make your sentences belong to each other Possibilities for connecting and ordering: Chronological Enumerative Contrastive Elaborative Conclusive Causal Explanatory conditional Using appropriate connectors Chronological because, thus, in conclusion, first, Enumerative second, additionally, summing it up, Contrastive later, for that reason, if, in contrast, in summation, before, contrary to, Elaborative nevertheless, since, this goes to Conclusive show that…, as well, moreover, more Causal specifically, after all, then, on the Explanatory contrary, in all, for instance, but, Conditional however, although, also, in addition, furthermore Grammar: comma ≠ full stop Between two equivalent clauses, you use and/or/but/ : a full stop Between a subclause and a main clause, you use a comma e.g. “The company offers good quality, this will attract customers.” “The company offers good quality. Because this way it hopes to attract customers.” Grammar: conjugated verb Beware of grammatically incomplete sentences (you need subject+verb+…) e.g. “This because…” Spelling: common mistakes Beware of the following common mistakes: This/these To/too „s / -s Adjective/adverb There/Their/They‟re Of/off Good/well Full/-ful Who/that Allways bussiness Some useful vocabulary See hand-out Business presentation You present your business plan to a group of potential investors Try to convince them that your company is definitely worth the investment! Bear in mind all of the techniques we studied throughout the year with respect to presentations. Every student speaks for 5 minutes at least.
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