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persuasive assignment Speech Communication Skills

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									      Speech Communication Skills
                                                             Instructor – Puffer

Speech to Persuade (framework for assignment)
Persuasive information in text: Chapters 15 & 16
Objectives:
1. To bring the audience to your point of view on a particular subject.
2. To use speaking techniques that lend themselves to persuasion.
3. To demonstrate to the audience that your care deeply about the subject.
4. To bring yourself to the next level of skill development.

Timing: This speech should be between five and seven minutes. You will lose points for
speeches under 4:30 and speeches over 8:30. Speech scoring for speeches under 4:00 or
over eight minutes will start at 100 points; not 150.

Speech Assignment: Soliciting support for your point of view or your cause or your
ideas is one of the most common objectives of the public speaking process. Your
assignment is to at a minimum present your speech so that your audience understands
how much you believe in your subject matter. Your ultimate goal would be to get this
audience to be as dedicated to this belief as you are.

Much of the training in public speaking and Rhetoric that takes place throughout the
Western World today is based on the teachings of Aristotle who identified three primary
appeals for the speaker to use in helping someone to come around to their point of view.
Those appeals include Logos, arguments that are based on logic; Pathos, arguments
based on emotion; and Ethos, arguments based on the credibility and character of the
speaker. As you think about how you are going to persuade your audience, determine
which type of appeal might work best with your message and your audience.

Speech Topic: When a subject has meaning for you, you have a much better chance of
convincing an audience and getting them to consider your point of view. So, again you
may choose a subject of interest to you on which you have strong convictions. You
should then prepare a talk on your topic. Your talk might be a protest, an appeal, a call
for action or a sales talk. If you have spent time brainstorming (as the textbook
recommends) and have not found a topic, please make time to talk with me and we can
go through a topic selection process. The successful speech will be one that reflects your
conviction, earnestness and sincerity and that convinces your audience to give your point
of view some consideration.

Presentation Style: There are as many ways to persuade as there are speakers. No one
style will work for everyone or in every circumstance. However, consider how effective a
presentation is when the speaker looks you in the eye, drops all pretense, and tells you
from the heart exactly how she or he feels about their subject. Contrast that picture with a
speaker reading to you from a text or from notes and only occasionally glancing up to
make contact.

You have a variety of tools available to you as a speaker that you should call on in this
persuasive speech. Think of the ways you can use words to get your exact meaning across
to the audience. Demonstrate to yourself how vocal variety will make a difference in
conviction you evidence. Think about how important your organization of ideas is to
ensuring the audience is easily following your argument.

Preparing the Talk: A persuasive speech takes time to construct. You have to
thoroughly know your material. You have to know your side of the argument and the
other sides, so you can present them all and explain why your view is best. It generally
takes time to build a persuasive argument. The text book discusses a variety of effective
outlines for persuasive speeches. You might want to pay particular attention to
Monroe’s Motivated Sequence because it has been used very effectively as a
persuasive speech outline by many speakers. Give yourself enough time to adequately
prepare the material and ample time to rehearse. Rehearsals will help you hone both your
argument and your delivery.

Nervousness: Remember it is natural to be a bit nervous. Direct this natural nervousness
to yourself and your topic. First, use the nervousness to add excitement to your
personality and presentation so the audience will feel your enthusiasm and lend some
sympathy to your cause. Second, use that nervous energy as a motivator to research your
topic thoroughly. Once you have demonstrated your mastery of the topic and stimulated
the enthusiasm of your audience, you have nothing more about which to be nervous.

Requirements: In addition to presenting your speech, you will also be handing in a
preparation outline of your speech as noted in class discussions.

OUTLINE – This is a bit of a revision of the scoring. You will be able to get up to 50
points for a well developed PREPARATION outline. If you choose to not use a
PREPARATION outline and you decide you want to practice from your narrative script,
you can get up to 40 points for the narrative script. If all you want to develop for the
persuasive speech is your SPEAKING outline, which is a series of points, you can turn
that in for up to 30 points. (These provide you with a choice. The “A” choice is the fully
developed Preparation outline. The “B” choice is the narrative speech. The “C” choice is
the speaking outline. Whichever of those three you decide to hand in you MUST include
your sources (minimum of three) properly cited.

PRACTICE -- We will also be having an in-class practice for the Persuasive Speech. The
in-class practice(s) will be conducted in small groups and will be worth 25 points. Your
self evaluation, remember, is also worth 25 points

								
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