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0000003555Proposal for Setting Up my dream flower shop-张翠芳-4-7 report

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0000003555Proposal for Setting Up my dream flower shop-张翠芳-4-7 report Powered By Docstoc
					Process Report 4
SWOT Analysis


Strengths 优势
●    The establishment and management of the flower shop is greatly supported by the local
government.
●   One of the main advantages of the shop is that we can apply the special kinds of flower
●   We will have a quality training team. The strong faculty of our worker can suggest        the
customer how to take care the flower.
●    We are the only one which can rend the green plants to business company. Business
company just pay out the rental, and receive a good working atmosphere.
●   We have found out a supplier in Shunde that can apply the flower timely with favorable
price.
●   We will set up a training class for who want to study floriculture. They can buy the material
in our shop.



Weakness 弱势
●   The fees are higher than the local shop named The Sister Flower shop
●   The two workers, though they have good command of flower, lack experiences in running an
flower shop.
●   The high investment brings a heavy burden and we have not much current capital.
●   There will be only one full-time boy to delivery the flower product to customer.
●   We are not experienced in offering online services.


Opportunities 机会
●   We are the second flower shop in HuangGe.
●   We set up a net in internet likely Taobao. The customers can search our product by computer
and order the goods directly.
●   We are the only one which can rend the green plants to business company. Business company
just pay out the rental, and receive a good working atmosphere.
●   People pay more attention to flower for their life or business.


Threats 威胁
●    Some flower shops in Nansha also target this districts as their new market for business
expansion.
●   Once the flowers can’t be sold off for over 2 days, the working capital can hardly operate

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smoothly.
●   “Candy’s Flower” is located in Xinken, Nansha district, which is the biggest shop in Nansha.
It has stable customers.
● “Candy’s Flower” has more experience in running flower shop.




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                                       Process Report 5
Deciding the Project Objectives

We plan to set up My Dream Flower Shop within 2 months. The business scope of this flower

shop is to offer many kinds of flower and some service with flower. It will be opened in

Hungge, Nansha districts. It is situated in Huangge Housing Estate, near the biggest

supermarket of this town.


We will invest 60,000 Yuan in the project. We will spend 8,000 yuan for buying teaching
facilities, computers and relevant equipment, 15,000 Yuan in decoration, 6,000 Yuan in
promotion and advertisement. We will have to cover the amount of RMB 10,800 Yuan as the
first half year’s rental. And we will need a certain amount of capital as miscellaneous
expenditures too.



The project forecasts that the turnover and profit can reach 255,500.00 Yuan and 102,200

Yuan per year. In the first year these two figures will rise by 30% and 18% separately and will

hopefully increase step by step in the coming years.



The mission of our flower shop is to build a bridge between peoples and peoples and it will

satisfy the customers’ needs for good quality of life. Our endeavor will achieve the

prospective goal and bring fine social effects as well.




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                                        Process Report 6
Title: Action Plan


It will take about three months to set up My Dream Flower Shop.



By the end of Week One (1 June, 2011 ~ 7 June, 2011)
1. Identify the locations of the premises.
2. Negotiate the rentals and sign the contracts with the landlord.


By the end of Week Two (8 June, 2011 ~ 14 June, 2011)
3. Ask a decoration company to design the two layouts.
4. Register in Nansha of Administration For Industry and Commerce.


By the end of Week Three (15 June, 2011 ~ 21 June, 2011)
5. Sign contracts with the decoration company and begin decorating.
6. Register in Nansha of Administration of Taxation.


By the end of Week Four (22 June, 2011 ~ 28 June, 2011)
7. Decide on the kinds of flower of each season
8. Set the fee for every service and product
9. Order the electronic facilities, new furniture and daily appliances, green plants.


By the end of Week Five (29 June, 2011 ~ 5 July, 2011)
10. Work out draft plan for each service, e.g setting the ball room or wedding party
11. Apply for a license for running a flower shop in Huangge, Nansha

By the end of Week Six (6 June, 2011 ~ 12 July, 2011)
12. Contact an advertisement agency to carry out the foregoing propaganda through various
means.
13. Recruit qualified native flower product maker, reception girl and product delivery boy.
14. Meet the new staff and begin to run training courses for staff.


By the end of Week Seven (13 June, 2011 ~ 19 July, 2011)
15. Report to AML Group Limited on the staff we have recruited.
16. Get the electronic facilities delivered and installed.


By the end of Week Eight (20 June, 2011 ~ 26 July, 2011)

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17. Get the furniture and daily appliances delivered and installed.
18. Inspect and accept the decoration and all the equipment.


By the end of Week Night (27 June, 2011 ~ 1 August, 2011)
19. Get the green plants delivered.


By the end of Week Ten (2 August, 2011 ~ 8 August, 2011)
20. Get everything ready for opening business before delivery the fresh flowers.
21. Invite the media to take part in the opening ceremony to be held next week.
22. Check the overall procedure and confirm the well-balanced flow of the capital.


By the end of Week Eleven (9 August, 2005 ~ 15 August, 2005)
23. Hold the opening ceremony.
24. Start the business.




                                                                                     5
                                                     Activity Flow Chart

                                                   WEEK 3                  WEEK 4                  WEEK 5
    WEEK 1                  WEEK 2                                                                                     WEEK 6


                                                                           Decide on the         Work out      draft   Contact               an
                                                                           kinds of flower of    plan    for   each    advertisement agency
                                                                           each season           service               to publicize the shop




                            Register in Nansha   Register in Nansha                              Apply for a license   Recruit the new staff,
                            of Administration    of Administration                               for   running a       including      flower
                            For Industry and     of Taxation.                                    flower shop in        product maker
                            Commerce.                                                            Huangge, Nansha

                                                                                                                       Meet the new staff
                                                                                                                       and start to train them




Identify the locations,     Ask for Decoration   Sign    contracts with
negotiate the rentals and   Company to design    Decoration Company and
sign the contracts                               begin decorating
                                                                             Decoration process continues
                            the layouts




                                                                    Order      the  electronic
                                                                    facilities, new furniture
                                                                    and daily appliances,
                                                                    green plants.                                                       32
                                                     WEEK 9              WEEK 10                WEEK 11           WEEK 12
   WEEK 7                WEEK 8



                                                                         Invite the media to attend the opening
                The foregoing propaganda continues                       ceremony



  Report     to  AML
  Group Limited on the
  staff     we   have
  recruited



                                   Staff training continues



                                                                                               Hold the opening
Decoration process       Inspect and accept the decoration and all the   Check the overall     ceremony
continues                equipment                                       procedure and make
                                                                         full preparations




Get the facilities       Get the furniture ,      Get the green plants   Get    the    fresh
delivered & installed    daily      appliances    delivered              flower delivered
                         delivered & installed

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