Online Shopping in India - eCommerce and Online Trade in India
Over the past few years, India has shown a steady progress in eCommerce. Merchants and dealers of various
goods and products have increased over the past few years and want to reach out to national as well as the
international customers. The best alternative is undoubtedly online trade. In the initial years, eCommerce faced
bottlenecks such as lack of computer penetration and cyber literacy that had resulted in a stunted growth.
However, today the situation is much positive and flourishing. People are much more cyber savvy than before,
and are willing to delve in multiple online avenues for business as well as purchases.
Whether it is purchasing something for ourselves or sending across a gift to a distant friend, acquaintance or
relative, most of us resort to online shopping. The main reason for this is the set of benefits that one
experiences. Firstly, you can shop from these portals anytime of the day and from anywhere. You can be at home
taking care of your household chores or in office preparing for a presentation, all you need is the internet and a
computer, to shop online. Everything happens with the “click” of the mouse. Secondly, since you can shop from
anywhere, anytime you need not travel down to the shopping mall, facing the mob and traffic congestion on your
way. Hence, you save a few bucks as well. Finally, while you are shopping online you can compare prices of one
website with the other, in minutes. Whereas, if you had to do the same thing in a shopping mall, it would become
tedious and time consuming roaming from one shop to the other.
Online shopping sites in India presents you with a plethora of goods and products. Browse into any top
online shopping portal and you will find various sections such as electronics, gadgets, computer peripherals,
attire, beauty products, health care and child care products, lifestyle and interior décor, decoratives, jewelry,
cosmetics, accessories for men and women, kids wear, consumer durable and household appliances, chocolates,
paintings, gift vouchers, gift articles and many others. As you browse, the WebPages display all the necessary
details about the product and its price. If you have any query, you can dial in the 24 x 7-customer care number
for further assistance on the product, billing, and delivery or for any other purposes.
Over the past few years, India online shopping has increased in leaps and bounds. One of the major reasons is
because of the “Cash on Delivery” option that most sites are now adopting. This is because not many people are
comfortable in sharing their financial details online to any third party. In addition to that, keeping in mind
certain issues regarding cyber payment frauds that occurred in the past most people are inhibited to shop with
their debit or credit card. Hence, the COD option is safe and encourages people to purchase goods and products
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