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                                         Strategic
                                            Data
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                                                                           American Family
       UNIVERSE

       140 Million

        !   SELECT EXAMPLES
        #   Age
        #   High School Students
        #   Income
        #   Dog or Cat Owners
        #   Single Family Dwellings
        #   Multi Family Dwellings
        #   Male / Female
        #   Homeowners
        #   Mail Order Buyers
        #   Seniors with Home Equity
        #   Length of Residence
        #   Credit Card Holders




                  Our Family Members & Senior Citizens File allows you to select
         individual family members by such characteristics as age, gender, credit
                  worthiness, and in many states, height and weight information.

                  DESCRIPTION

                  One of the largest files of individuals in the United States, our American Family Members & Senior Citizens File
                 contains more than 140,000,000 people. Pinpoint your target market by adding household information such as
              income or number of people in the household. Select families with or without children. Choose prospects living in
                   multi-family and single-family homes, or select all households by zip code, county, metropolitan area or state.

                  MAJOR        APPLICATIONS

                            Determining households within a certain radius of your business proves especially convenient for retail
                  establishments. Choosing bankcard holders and/or retail store credit card holders (people more likely to have
                 good credit and extra purchasing power) improves your chances of success. Use our retired and senior citizens
                   file for travel and vacation offers, hearing aid and eye care provider offers, and various investment proposals.




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                                                           Automobile Owners
        UNIVERSE

        1.8 Billion

        !   SELECT EXAMPLES
        #   Fico Auto Score
        #   Percentage of Loan Paid
        #   Monthly Payment
        #   Income
        #   Payoff Amount
        #   Term of Loan
        #   Lifestyle Overlay
        #   Mail Order Buyers
        #   Length of Residence
        #   Homeowners
        #   Phone Numbers
        #   Loan/Lease
        #   Loan Amount
        #   Close Date
        #   Expiration Date of
            Loan/Lease




                     By merging more than 20 sources, our Automobile Owners File
                                provides you with the most current data available.

                  DESCRIPTION

               Utilizing a national database of individual-based auto credit information, this file enables prospects to be targeted
                   based on their current auto credit standing. Credit information is the most predictive and powerful information
                                    available and this file enables that data to be delivered quickly and easily for your campaigns.

                  MAJOR        APPLICATIONS

                                 Further define your marketing strategy by overlaying the Auto Credit Data file with lifestyle data.
                                                     For example, select high-income by auto loan status. Auto dealers find these
                                                                  selections especially helpful when promoting high-end vehicles.

                  FAIR      CREDIT        REGULATIONS

                         Lead restrictions include script approval for outbound calling, sample mail piece approval for direct mail,
                                                   required opt-out statement to be included in mail piece script, and firm offer of
                                                                                             credit required in script or mail piece.


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                                                                     Consumer Credit

        ! SELECT EXAMPLES
        #   Credit Score
        #   Monthly Payment
        #   Mortgage Open Date
        #   Balance
        #   Loan to Value
        #   Installment Loan Amount
        #   Revolving Credit Amount
        #   Mortgage Balance
        #   Delinquency
        #   Bankruptcy
        #   Auto Score / Auto Loan
        #   Age
        #   Income
        #   Length of Residence
        #   Student Loans
        #   Phone Number
        #   Email Address




                           With more than 500 credit selects available, combined with
                                a national demographic file, this unique database will
                                               target only viable, qualified prospects.

                 DESCRIPTION

                    Utilizing a national database of individual-based credit information, this file enables prospects to be targeted
                        based on their current credit standing. Credit information is the most predictive and powerful information
                                    available and this file enables that data to be delivered quickly and easily for your campaigns.

                  MAJOR       APPLICATIONS

                                          Mortgage / Refinance $ Debt Consolidation $ Automotive $ Telecommunications

                  FAIR     CREDIT        REGULATIONS

                        Lead restrictions include script approval for outbound calling, sample mail piece approval for direct mail,
                                                  required opt-out statement to be included in mail piece script, and firm offer of
                                                                                            credit required in script or mail piece.




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                                                                                  Custom Select
        !   SELECT EXAMPLES
        #   Marital status
        #   Children's presence by age
        #   Dwelling type
        #   Education level
        #   Estimated income
        #   Ethnic code
        #   Gender
        #   Geography
        #   Homeowner/renter
        #   Length of residence
        #   Mail responsive
        #   Occupation
        #   Available phone numbers
        #   Available email addresses




                    Approximately 90 percent of the population can be divided into
                    "segments," i.e. groups that share demographics which may be
                                                  used to grow your customer base.

                  DESCRIPTION

                                   Cross index your current customer database with segmented databases and discover prospects
                                       that share the same characteristics: interests, lifestyle choices, income level and life stage.

                  MAJOR         APPLICATIONS

                          Home Furnishings $ Photography $ Baby Clothes and Supplies $ Cars $ Insurance $ Catalogs
                    Education and Child Care $ Healthcare Products and Services $ Mail Order Purchases $ Computers and
              Education Software $ Home Improvement $ Household Goods $ Family-type Destinations $ Family-oriented
                                           Events $ Photography Services $ Safety and Security Purchases $ Automobiles
                                                 Banking and Financial Services $ Legal Services (wills) $ Insurance Offers




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                                                       Financial Hard Times
        ! SELECT EXAMPLES
        # Type of filing -
          Chapter 7, 11, 12 or 13
        # Status - filed,
          discharged or dismissed
        # Amount of tax lien
        # Age
        # Geography
        # Income level
        # Gender
        # Ethnicity
        # Possess bank card
        # Recent move
        # Homeowner / renter
        # Length of residence
        # Available home phone




                         Because of the frequency of divorce and other financially-
                    challenging life experiences, the bankruptcy market is growing.


                 DESCRIPTION

                People with discharged bankruptcies can actually be less risky to lend to than "sub-prime" people with marginal
               credit histories because they can't file for bankruptcy for 10 years, whereas someone with a failing credit history
                          might still file for bankruptcy. Non-business bankruptcy filings make up 96 percent of all bankruptcies,
                                                                                                     up from 87 percent in 1980.

                 MAJOR        APPLICATIONS

                                         New/ Used Cars $ Mortgages $ High Interest Rate Loans $ Financial Repair Offers

                 SOURCE

                                     Compiled daily from nationwide public records. Run through NCOA and enhanced monthly
                                                                                                    with demographic data.




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                                                                                            Healthcare
        !   SELECT EXAMPLES
        #   Doctors
        #   Dentists
        #   Nurses
        #   Administrators by function
        #   Hospitals
        #   Centers & Clinics
        #   HMO's/PPO's
        #   Pharmacies
        #   Nursing Homes
        #   Health Care Education
        #   Medical Products
        #   Social Services
        #   Rehabilitation
        #   Doctor's by E-mail
        #   Emergency
        #   Retirement & Nursing
            Homes




                                           Target top-level professionals who allocate budgets
                                                        for the flourishing healthcare industry.


                  DESCRIPTION

                            Healthcare is an $885 billion dollar high-growth industry. The professionals on this list make decisions
                        on all aspects of their organizations and have authority to recommend or purchase products and services.
                                     They are interested in industry trends, reimbursement procedures, legislative and legal issues
                                                                                                  affecting the healthcare industry.

                  MAJOR         APPLICATIONS

                                  Medical Publications $ Mail Order Uniform Sales $ Medical Supplies and Sales $ Insurance
                                          Continuing Education $ Career Enhancement $ Office supply Products and Services
                                                      Catalogs and Publications $ Seminars $ Pharmaceutical $ Recruitment

                  SOURCE

                                    Telephone and mail surveys, government directories, continuing medical education directories,
                                                                                      trade publications and many other means.


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                                                                                                   Lifestyle
        !   SELECT EXAMPLES
        #   Fitness Enthusiasts
        #   Boaters
        #   Frequent Flyers
        #   Golfers
        #   Corrective Lens Wearers
        #   Tennis Players
        #   Cyclists
        #   Home Computer Users
        #   Educational Level
        #   Hunters
        #   Gamblers
        #   Donors by Cause




                  Target an unlimited assortment of lifestyle, consumer preference
                                and demographic selections. Use any combination!

                  DESCRIPTION

                                          The Lifestyle File enables you to identify consumer product preferences, buying habits,
                                                                              hobbies, interests and financial product preferences.

                  MAJOR        APPLICATIONS

                                         Travel Agencies $ Sports Merchandise $ Automobile $ Insurance $ Boat Dealers
                                        Golf Resorts $ Catalogs and Publications $ Investing Seminars $ Financial Seminars
                                                                  Healthcare Products $ Casinos $ Retirement Communities

                  SOURCE

                                 Information for these lifestyle lists comes from both survey responses and various other sources
                                  including public records such as boat and airplane licenses. Survey responses yield a wealth of
                                                                           demographic information invaluable to direct marketers.



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                                                                                           Millionaires
        !   SELECT EXAMPLES
        #   Age
        #   Boat / Plane Owners
        #   Income
        #   Wealthy with Equity
        #   Phone Numbers
        #   Zip/State
        #   Male/ Female
        #   Multi-Millionaires
        #   Homeowners/ Renter
        #   Contributors - by cause
        #   Length of Residence
        #   Investor Type




                     Upscale consumers purchase the best in life - private university
                               education, luxury apparel, frequent travel and more.

                  DESCRIPTION

                       Use our Affluent Consumers and Millionaires File to target wealthy Americans with equity-households with
                       significant liquid assets available for investment and leisure. Our Millionaires selection consists of the new
                 "up and comers" - families living in lavish neighborhoods. Our Multi-Millionaires select yields the "wealthiest of
                             the wealthy” including heirs to "old money.” Responsive Investors seek advice on their investments.
                    Active buyers of financial/investment information, Responsive Investors make inquiries to various companies
                      offering information on increasing yields. Our exclusive Investors with Liquid Assets selection supplies you
                with people who are ready, willing, and able to make additional investments. Select Investors by "Investor Type"
                                                  whether your offer includes speculative investments or conservative investments.

                  MAJOR         APPLICATIONS

                                                  Investments Offers $ Home Improvement $ Landscaping $ Security Firms
                                                                                    $ Businesses Catering to the Affluent.




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                                                       National Businesses
        UNIVERSE

        17 Million

        !   SELECT EXAMPLES
        #   Employee Size
        #   Contacts
        #   Phones
        #   Fax Numbers
        #   Year Started
        #   Sales Volume




                                                Key decision makers in the business world who
                                                         will be highly responsive to your offer!

                DESCRIPTION

                         This is a comprehensive file of businesses with a 50-year history. This database represents the most
                          qualified businesses to purchase any number of products on a business-to-business basis. You can
                                                       choose top contacts to be sure your mail piece reaches the right hands.

                MAJOR        APPLICATIONS

                          Business Insurance $ Accounting and Payroll Services $ Banking Services $ Printing and Mailing
                                                    Travel Management $ Consulting $ Computer and Office Equipment

                SOURCE

               This list is compiled and updated monthly from a number of sources including Yellow Page directories, business
                            credit reports, annual corporate reports, business and industry directories and telephone verification.




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                                                     National Consumers
        UNIVERSE

        150 Million

        !   SELECT EXAMPLES
        #   Phones
        #   Income
        #   Age (Inferred)
        #   SFDUS
        #   Length of Residence
        #   Home Owner
        #   Ethnicity
        #   Net Worth




                                  Target decision makers with high discretionary income
                                               that will be very responsive to your offer!

                 DESCRIPTION

                             This is a proven database with a strong 30-year history. This file represents consumers with high
                         discretionary income, and have demonstrated that they are the contacts making purchasing decisions
                                          for their home and family. Our consumer lists are made up of more than 94,000,000
                                                                           households and more than 150,000,000 individuals.

                 MAJOR       APPLICATIONS

                                                Financial Offers $ Sporting Goods $ Pet Supplies $ Music and Video Clubs

                 SOURCE

                                   Lists are compiled from a variety of sources including telephone directories, public records,
                                                   U.S. Census Bureau, U.S. Postal Service information, surveys, birth records,
                                                           door-to-door canvassing, warranty cards, mortgage data and more.


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                                                            National Mortgage
       UNIVERSE

       46.5 Million

        ! SELECT EXAMPLES
        #   Phones
        #   Loan Amount
        #   Loan Date
        #   Loan Interest Rate Type
        #   Lender Type
        #   Purchase Amount
        #   Loan to Value Ratio
        #   Purchase Date
        #   Home Value
        #   Length of Residence
        #   Property Type
        #   Lender Name Output

        ! SPECIALTY FILES
        # Sub-Prime Performance file
        # Conforming Performance file




                       Evaluate the financial condition of a prospect by knowing their
                               purchase price, mortgage amount, and down payment.

                  DESCRIPTION

                         These homeowners are perfect candidates to refinance or do a debt consolidation. The best records to
                                         start with are open dates greater than 1 year and loan amounts greater than $65,000.
                        Sub-Prime Performance File: These homeowners have an average of 520-640 risk score and minimum of
                         $15,000 in revolving debt and a LTV of 75/25. Conforming Performance File: These homeowners have
                               an average of 640-720 risk score and minimum of $20,000 in revolving debt and a LTV of 75/25.

                  MAJOR        APPLICATIONS

                                  Mortgage / Refinance $ Debt Consolidation $ Automotive Insurance $ Telecommunications

                    SOURCE

                     Compiled from county courthouses nationwide and updated monthly. Also gathered from deed registrations
                            and mortgage data sources. It’s run through NCOA and enhanced monthly with demographic data.



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                                         New / Expectant Parents
        UNIVERSE

        9 Million
        NEW PARENTS

        910,000
        EXPECTANT PARENTS


        ! SELECT EXAMPLES
        # Month Born
        # Gender




                 Reach new and expectant parents at a time when this major life
                  stage triggers specific buying patterns that build brand loyalty!


                DESCRIPTION

                        List of expectant births (7 months prior) and parents of newborns compiled within the last 36 months.
                                 With weekly updates, this file has the latest information to link you to people who will change
                                                            their buying patterns dramatically with the change in their lifestyle.

                MAJOR       APPLICATIONS

                        Home Furnishings $ Photography $ Baby Clothes and Supplies $ Cars $ Insurance $ Catalogs

                SOURCE

                         This list is compiled from more than 2,500 public and proprietary sources such as newspapers, baby
                       photographers, retail stores, diaper services, maternity clothing stores, and forms filled out in hospitals
                                                                                        such as the Hospital Gift Pack Program.




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                                                             New Homeowners
        UNIVERSE

        2.5 Million

        !   SELECT EXAMPLES
        #   Investment Property
        #   Owners
        #   Sale Amount
        #   Mortgage Amount
        #   Recording Date
        #   Lender Name
        #   Mortgage Loan Type
        #   Mortgage Interest
        #   Rate Type
        #   Resale or New
        #   Construction




                         Buying a home is often a sign of a new life stage beginning
                               with new buying behavior. Tap into this market now!

                 DESCRIPTION

                                  These new homeowners will spend more in six months for home goods and services than an
                                                                                established homeowner will in 24 months!

                 MAJOR       APPLICATIONS

                           Lawn Care $ Security Systems $ Pool Service $ Furniture $ Carpeting $ Home Accessories
                                                               Cable / Internet Service $ Physicians $ Veterinary Care

                 SOURCE

                       New Homeowner lists are compiled from a variety of sources including public records, deed registrations
                                                   and financial information including mortgages. Fresh leads each month!




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                                                                                    New Movers
       UNIVERSE

       18 Million

       ! SELECT EXAMPLES
       #   Distance of Move
       #   Dwelling Type
       #   Estimated Income
       #   Age
       #   Gender
       #   Geography
       #   Homeowner
       #   Telephone




                                                More than 1 million new movers every month!
                                                  Call for counts in your neighborhood today.

                 DESCRIPTION

                        Be first in the door as these new movers seek out services and products that can span a lifetime. New
                                movers are in a spending mode, looking to enhance their new environments. Having the recent
                        opportunity to consolidate debt, the new move can have extended credit lines for additional purchases.

                 MAJOR        APPLICATIONS

                                   Automotive $ Banking $ Catalog $ Consumer Products $ Credit Card $ E-Commerce
                                            Entertainment /Travel $ Fundraising $ Health $ Lawn and Garden Equipment
                                       Home Accessories $ Insurance $ Magazine $ Newspaper $ Restaurant $ Retail
                                                                      Telecom $ Tourism $ Utilities $ Welcome Packets

                 SOURCE

                              New Mover lists are compiled from a variety of sources including change of address records, deed
                               registrations, new phone connections, magazines, credit card changes and other timely sources.
                                                                                  Hot list files are available weekly or monthly.


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                                                        Resident /Occupant
        UNIVERSE

        121 Million

        !   SELECT EXAMPLES
        #   Dwelling Type
        #   Carrier Route
        #   Businesses




                            When you want to reach EVERYONE with your mail piece,
                                                         this is the list you need!

                DESCRIPTION

                     An excellent choice for saturation mailings, the Resident / Occupant File allows you to select addresses by
                           Zip Code, Carrier Route or radius of a certain location. Labels are addressed as "Resident" instead
                                                                                  of a name, ensuring the highest deliverability.

                MAJOR        APPLICATIONS

                                       New Businesses to the Neighborhood $ Coupons $ Newsletters $ Political Leaflets

                SOURCE

                 This list is compiled straight from the U.S. Post Office and is updated quarterly from mail carriers information.
                                                                            This file includes every deliverable address available.




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                                                                                                   Students
        UNIVERSE

        34 Million

        !   SELECT EXAMPLES
        #   Age
        #   Sex
        #   State
        #   Class Year -
            High School & College
        # Telephone at School -
          College Students
        # Telephone at Home -
          College Students
        #   Field of Study - College
        #   College or University
        #   Number of Student Loans
        #   Balance Owed




                        Our Student File is one of the largest and most complete lists
                          of students from preschool to graduate school and beyond.

                   DESCRIPTION

             The Preschool through Junior High List has more than 15,000,000 names of students between the ages of 2 and 13.
             This list is updated monthly to ensure accuracy. More than 10,000,000 names segmented from grades 9 through 12
                are on the High School Students List. Research indicates that a full 32 percent of high school students have their
              own credit cards, or they are using their parents' cards. Segmented by high school juniors and seniors, the College
            Bound High School Students List contains more than 3,000,000 students who have indicated an interest in continuing
              their education upon completion of high school. The College Students List is made up of about 6,000,000 students
              attending more than 1,200 colleges and universities across the nation. College Students spend $28 billion annually
              on diverse products and services from books, housing, food and entertainment. The Student Loan Refinance Model
                  has a credit screening model, in partnership with a national credit reporting agency. This can identify individual
                                                 refinance prospects who qualify for a consolidation of their current student loans.

                   MAJOR       APPLICATIONS

               Book Sellers $ Magazines $ Catalog Items $ Toys $ Packaged Goods $ Computer Software $ Pageants
                                     Photography Services $ Amusements Parks $ Clothing $ Scholarships $ Cosmetics


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                                                                                                        Strategic Data Solutions


                    T R I A X D ATA . 8 0 0 S . G a y S t r e e t . S u i t e 6 5 0 . K n o x v i l l e , T N . 3 7 9 2 9 . p h 8 6 5 . 9 7 1 . 4 3 3 3 . f x 8 6 5 . 9 7 1 . 4 3 3 6
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