Download Logo Haribo Win Is Sweet News For BEcause Haribo Appoints Brand Experience Agency for Summer Campaign 07.28.2009 – Haribo, the confectionery brand, has appointed brand experience agency BEcause to handle a summer sampling campaign to drive sales and Twitter Pitc awareness of its new ‘Fruity Frutti’ range of chewy sweets. BEcause appo brand experie 'Fruity Frutti' c The ‘Fruity Frutti Roadshow” will target families at beachfront locations and family focused events in the UK for seven weeks this summer. Teams of BEcause Brand News Facts Ambassadors, dressed in brightly coloured uniforms to represent the different Haribio appo flavours of Fruity Frutti, will be moving around each area using an eye-catching ‘Fruity sampling ca Trike’ complete with sweet-shaped parasol. Brand Ambassadors will hand out The 'Fruity F samples of the sweets to families and information leaflets containing money-off beachfront l coupons to parents. Families will also be directed to the Haribo website where they focused ev September can enter a competition to win family day passes to some of the UK’s top theme Teams of B parks Ambassado area on an The campaign will run from 23rd July until 6th September, with Brand Ambassadors Brand Amba recruited and supplied by BEcause. samples to leaflets cont Sharon Richey, Managing Director of BEcause Brand Experience, comments: to parents “We’re going to take all the fun and excitement associated with Haribo sweets, and Resource Li turn it into a mobile treat for thousands of families out and about this summer.” Haribo webs BEcause we Short URL: Tags http://pitch.pe/18012 Brand Experi to-face, famil About BEcause BEcause is one of the UK’s most experienced specialists in the art of experiential marketing – using live brand experiences and associated media to get people talking with and about brands. Founded in 2003, the agency has won a string of effectiveness awards, both for its creative work and its business/people management. Clients include Scottish & Newcastle UK, Procter & Gamble, COI, Superdrug, RAF, Rohan, Sony, Haribo, Nestle, Danone Waters, Gallo, AOL, E.On, innocent, Yakult and adidas. Contacting BEcause BEcause Gloucester Park Cromwell Road London, SW7 4DL +44 (0)20 7244 4900 Website: http://www.becausexm.com Press Contact Nick Vellacott / Ellen Durrant Office: +44 (0)1225 444268 Email: firstname.lastname@example.org Interview Request Nick Vellacott / Ellen Durrant Office: +44 (0)1225 444268 Email: email@example.com © Copyright 2009 PitchEngine, Inc.
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