Swot of Ford Company

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Ford Motor Company- SWOT Framework Analysis

Description:    SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses,
                Opportunities, and Threats involved in a project or in a business venture. It involves specifying the
                objective of the business venture or project and identifying the internal and external factors that
                are favorable and unfavorable to achieving that objective.

                The aim of any SWOT analysis is to identify the key internal and external factors that are important
                to achieving the objective. SWOT analysis groups key pieces of information into two main
                categories:

                Internal factors - The strengths and weaknesses internal to the organization.
                External factors - The opportunities and threats presented by the external environment.

                The internal factors may be viewed as strengths or weaknesses depending upon their impact on the
                organization's objectives. What may represent strengths with respect to one objective may be
                weaknesses for another objective. The factors may include all of the 4P's; as well as personnel,
                finance, manufacturing capabilities, and so on. The external factors may include macroeconomic
                matters, technological change, legislation, and socio-cultural changes, as well as changes in the
                marketplace or competitive position. The results are often presented in the form of a matrix.



Contents:       A. Executive Summary

                B. A Brief Profile of the Company

                C. SWOT Framework Analysis
                C.1 Strengths to Build Upon
                C.2 Weaknesses to Overcome
                C.3 Opportunities to Exploit
                C.4 Threats to Overcome

                D. Glossary of Terms



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