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BSNL 3G Billing

VIEWS: 50 PAGES: 53

  • pg 1
									             Billing for 3G services




BSNL, ALTTC
November 16, 2007
                    Agenda

    • Wireless industry issues
      • Impact of 3G on billing
    • Comverse Billing & Customer Management
      Offering for IMS
    • How do we do it?




2
              Mobile Service Evolution
                                      •   Short lifecycle of services
                                      •   New services frequently introduced
                                      •   Service variables are not fixed
                                      •   Big variety of service packages
                                                                   Streaming
                                                       MMS
                                                       video

                      MMS                 Java
                 image, audio, text
        SMS




    •   Long lifecycle of services (Voice, SMS, MMS..)
    •   New services seldom introduced
    •   Service variables fixed
    •   Only few service packages

3
    New services = new rating and pricing mechanisms


                             New services attributes


                                                                 Sort by Artist or
         Preferred Gaming Character                                by Album?


                               Synchronize my photos to home




                                          =
           Preferred Messenger?                            Corporate mail-server
               Messenger ID                                  VPN network ID
            Synchronize email?                              Push-to-talk group


                            new ways of charging

4
                   New Services:
          Increased Performance Demands


    • Providing multiple services => increased number of
      transactions to process
    • Real time balance management is performance intensive
    • Prepaid has strict performance requirements
    • Online activity has performance assumptions
    • Content services can be bandwidth intensive

            Billing and Customer Management System
                     Cannot be a Bottleneck




5
               Mobile Billing Prerequisites :
                  Charging and Rating

    •   Variety of rating units
         • Packets, bytes, transactions
    •   Rating Dependencies
         • Correlation of access and content events is more common
    •   Session-linked Rating
         • No 1:1 association between sessions and chargeable
            events
         • One charge is a function of multiple sessions (download
            that is made up of a WiFi and UMTS session)
         • One session can create multiple charges (one voice call is
            tariffed separately by VoIP and GSM legs)
         • Real Time Financial management interface must
            understand and maintain state of “Charge Sessions”
    •   More multi-party charging
         • Subscriber, Content provider, Reseller
    •   Roaming
         • Ever-changing TAP standards
         • Plug-in concept for TAP and CIBER versions


6
               Mobile Billing Prerequisites:
                        Mediation

    •   Adaptive mediation
         • Flexibility to interface to new types of event sources (eg.
           app servers)
         • Mediation may need to be SIP*-aware
         • Flexible mediation and validation logic
         • Plug-in concept to facilitate rapid changes to segments of
           code
         • Intelligent thresholding and alarm tracking
    •   Message-brokering
         • mediation can no longer be one-way
         • real-time message brokering
         • Real-time session management
    •   Real-time and scalable correlation
         • events from GGSN/RADIUS and data probe on Gi interface
         • events from content application server and data probe
    •   Revenue Assurance capabilities
         • revenue assurance starts with mediation
         • embedded rather than external
                                                    * SIP : Session Initiation Protocol


7
             Mobile Billing Prerequisites : Technology


    •   Interoperability
         •   Flexible, functional components that can easily        Because one
             interface with operator’s internal and external   system/supplier can’t do
             systems                                                 everything.
    •   Modular plug-and-play architecture
         •   best-of-breed components
         •   Rapid “turn-on” for time-to-market advantages
         •   Minimum dependency on supplier                    Reusable and replaceable
                                                                    components
    •   Extendible design
         •   extensible vs. customisable
         •   Data and logic extensibility
    •   Appropriate technology for different functions         Reusable and replaceable
         •   Service-Oriented Architecture for web services         components
             enablement
         •   In-memory databases for performance
         •   XML for payload
                                                                      Determines
                                                               “durability” and scalability
                                                                       of solution




8
    Mobile Billing: A systems’ heritage is important

           In a recent Pyramid Research study on convergence, some   1


               operators discussed traditional fixed-line billing systems v.
               mobile-only systems:

           A North American Tier 1 provider referred to the fact that unlike
              mobile BSS systems, wireline billing systems already have the
              ability to bill for multiple entities. “So for us, wireline is the
              convergent platform.”

           A European mobile operator voiced a similar opinion that mobile
              systems are not always wellisuited to deal with IP.
              “…It is not about mobility, but about the ability to manage huge
              amounts of calls and streams of data at the same time. Mobile
              systems are not yet there. If (we) decide that IT infrastructure can
              be supported mostly by the fixed-line system, we’ll go with (it). “




    1. Convergence and Consolidation: Market, Operatoar and End-User View, Pyramid Research (for Kenan), June 2005

9
        So, what’s different about 3G billing ?


     • Data charging capabilities need to increase

     • Content billing and partner management needs increase

     • Will want to bundle voice and data and create promotional
       offers

     • Roaming (remains as a need)

     • Customers desire multiple payment types




10
                     3G at a high level

     • More bandwidth, better speed

     • More data and therefore more content

     • More applications, more application servers

     • IP bridges the divide between network domain and content
       domain

     • An IP core and an IP fringe
        • Faster, fatter IP core
        • The promise of IMS at the fringes

     • Multiple parties in the revenue chain


11
                         3G Brings Challenges

               Intelligent Multi-Service Ordering


                Advanced Mediation: Managing
           Transactions From Multiple Networks

      Customer Experience: Managing multiple
 contact points, payment methods & balances;
 loyalty points; determining charging schemes                               Bill
                     & cross-product discounts

     Operational Efficiency: Migrating to the new
          system; Single Infrastructure, at Scale


                                                                    $
         Content Partner Management: Revenue        $
                                                        $               $
         sharing complexities in a content world            $                 $
                                                                $                  $


12
     Impact of 3G on Operator’s Environments
                                                    • Transaction-based Charging
                                                    • Micro-payments/settlements
                                                    • Postpaid/prepaid offers
                                                    • Cross-service promotions
                                       Marketing    • Partner Products and Revenue Sharing
                                       (Products)


                                                              • Closer customer
        • Open interfaces to OSS/BSS                          care/billing/network interaction
        • Dynamic Service (Re-)                               • Rapid increase in scale
        Configuration                                         • Rules-based Options
        • Content and application        3G /                 • Extendibility / Ease of Integration
        servers in network              Mobile                • Distributed computing
        • Bandwidth and QoS Metrics                           • Service and revenue enablement
                                         Data

                                                         Systems
                             Network
                                                        (BSS/OSS)




      The bottomline is Service and Revenue Enablement !
13
                Some impact areas …
     •   Need to collect and charge for data
          • collect from variety of servers/network elements/parties
          • Correlation is a key aspect of this process
          • Charge by a variety of units
              • packets, bytes, events, transactions etc.
     •   Real-time, over-the-air provisioning
          • instant activations, de-activations, re-activations, linked to
            thresholds and balances
     •   Need to manage the reverse revenue chain
          • Revenue sharing with content partners
              • Customer, Content Vendor, Application host/vendor
              • Financial reconciliation needs to happen between multiple
                 parties




14
     3G’s Impact on Business Support Systems
     Multiple parties in revenue                                                                              Self-care over the
     chain                                                                                                    mobile device

     Revenue sharing with                                                                                     Instant activations and
     content partners, MVNOs,                                           Customer                              re-activations
     roaming partners                                                     Care
                                                 Settlements
                                                                                                              Over-the-air
     Complex revenue-sharing                                                             Customer             provisioning
     rules for content                                                                   Acquisition
                                                                                                              Balance-controlled
     Reconciliation of money                                                                                  status
     flows
                                   Payments,
                                   Recharges,
                                                               Customers
                                   Thresholds
                                   Collections
                                                                                                Ordering &
                                                                                                 Service
                                                               Services &                       Fulfillment
                                                               Promotions
                                                                                                              Real-time correlation
     Real-time thresholds at
     various levels                   Balance
                                     Management                                                               Standardisation of
                                                                                                              protocols
     Open item accounting
                                                                                    Event
     Convergence of balances                                                       Collection                 Multiple levels of AAA
                                                             Event
                                                           Charging /                                         Charging by variety of
     Online payment, balance
                                                             Rating                                           units
     transfers and recharges
                                                                                                              Rule-based rating
     EBPP over the mobile
     device




15
      But then again, are we missing something ?

                              Customer
                                                               •   Important to entice customers to 3G
             Settlements
                                Care                               services
                                              Customer
                                              Acquisition
                                                               •   Pricing is key to attracting the masses
                            Customers
     Payments,
     Recharges,
                                                                   (anyone beyond the early adopters)
     Thresholds
     Collections
                           Services &            Ordering &
                           Promotions              Service     •   Promotions need to be :
                                                 Fulfillment
        Balance
       Management                                                   •   Simple, easy to launch
                                          Event                     •   Flexible
                         Event           Collection
                       Charging /                                   •   Provisionable on-demand
                         Rating
                                                                    •   QoS-linked
                                                                    •   Real-time counter-based

                                                               •   Bundles drive marketing strategies
                                                                    •   Voice+data+content bundles
                                                                    •   Cross-charge discounts
                                                                    •   “All-you-can-eat” plans
                                                                    •   Shared free units




16
     Example : Event Collection in 3G Environment

      Data Sources                 Collect, Filter, & Format                     Rating & Billing

               •S-CDR-1                  •S-CDR-1
               •S-CDR-2                  •S-CDR-2                                            Invoice
               •G-CDR-1                  •G-CDR-1
               •G-CDR-2                  •G-CDR-2                                videoconference
       CG      •S-SMO-CDR                •S-SMO-CDR                              S-CDR-1                     10.20
                                                                                 G-CDR-2                     3.70
                                                                                 GSM services
               •CDR                      •CDR                                    CDR                         1.60
               •SMS                      •SMS                                    SMS                         1.0
                                             Kenan®                              Third Party
                                              Data                               www.cnn.com                 5.50
       MSC                                  Mediation
                                                                                 Total:                      Rs 22
               •Transactions             •Transaction
                                                                                           Kenan® BP
               •Content                  •Content


      Apps
      Server     Usage Events From The IP Network
                                  Real-time in-network authentication, monitoring & aggregation required
                                  Records giving details of the services being used - for content billing
                                  IPDR will be the accepted standard


17
                       3G Billing Prerequisite:
                   Customer Financial Management

     •   Multiple balances
          •   to track different content types
          •   to track revenues that need to be shared
          •   for payment allocation
          •   for selective treatment processes
          •   for selective re-charge allocation
          •   prioritising authorisations and balance deductions
     •   Support operators in transitioning from “billers” to “financial
         managers”
          •   manage A/R and A/P
          •   more than just own services
          •   bill-on-behalf
          •   payment gateway interactions for m-commerce transactions
          •   One-stop, easily-accessible financial service (via the mobile
              phone)




18
     Providing a Superior Customer Experience

      •   Extends beyond just delivering the service

      •   Customers expect you to know about them
           •   Need to have a comprehensive view of users accounts, services,
               requests, transactions and payment history

      •   Must appeal to core customer values
           •   Offer creative packaging, discounts and incentives
                • Target offers based on customer characteristics
           •   Provide choice in payment methods and convenience of multiple
               methods per account
                • Manage multiple balances
           •   Monitor customer usage – set thresholds
                • Gives control to you and the customer
           •   Provide customers with choice in how they interact with you
           •   Enable customers to control their accounts, services and preferences




19
           Charging is more than a payment

           CONTROL                         CHOICE                  CONVENIENCE

     Put financial control in the   Choice of payment methods   Flexible offerings to meet
     hands of customers               • Now-pay                 customer needs
       • Spending Control             • Pre-pay
       • Weekly / Monthly             • Post-pay                Easy to browse, find, select
         Allowances                                             and pay for the items the
       • Notifications and limits   Flexible charging options   user wants
       • Vouchers and Transfers       • Subscription
                                      • Per event
     Customer self-service and
     self-care                        • Etc
       • Multiple devices
                                    Support for multiple
       • Understanding of           languages and multiple
         charges                    currencies
       • Cheaper




20
        Content and the chain reaction …

                        Agents / Dealers /
                           Merchants
       Content
       Owners



      Content                Operator               End-users
     Aggregator                                      (customers)
         s




      Content
       Hosts
                  Roaming                VNOs /
                  Partners              Resellers



21
                             3G Billing Prerequisite:
                          Content Revenue Management

     •   Rule-based revenue sharing
          •   Single content transaction can be shared many
              ways, between many parties
                • Individual, aggregated, percentage, flat charge,
                  unit-accumulations etc
     •   Manage content partners as distinct P&L
         entities
          •   Partner revenue tracking is key to margins and
              profitability
          •   Invoices, statements and partner settlements
     •   Reconciliation needs to be automated
          •   reconciliation between statements and partner
              invoices
          •   Reconciliation between payments and invoices
     •   Scalable and robust
          •   a system that supports the simple needs of today
              as well as the unknown, presumably complex
              needs of an IMS-enabled world




22
                          In Summary
            There is really nothing different about 3G billing (v. previous
           generations), though impact areas span the BSS infrastructure
                                 The Impact Scale
           Low                     Medium                   High
                                                             Mediation
                                                         Service Activation
       Customer Care            Charging / Rating
                                                            Promotions
       Bill Calculation         Self-Care / EBPP
                                                             Balances
     Invoice Generation            Payments
                                                         Revenue Sharing
                                  Collections
                                                        Partner Settlements
                                                             Roaming


     •   Pricing and promotions flexibility will play a key role in attracting
         customers
     •   Mediation could make-of-break the charging paradigms
     •   Content revenue management is no longer an after-thought
     •   Operators can transcend beyond billing into financial management.



23
Comverse Billing & Customer
Management Offering for IMS
                               IMS: Introduction
     •   IP Multimedia Subsystem (IMS)
          •   An evolution of core-networks to IP technologies
          •   A service delivery architecture for Convergence.

     •   IMS provides a robust, layered architecture to deliver services across all
         access-networks:
          •   Standardised charging functions (online, offline) and interfaces
          •   Centralised subscriber profile information across all networks
          •   QoS policy enforcement
          •   Integration of services

     •   It pushes convergence to its logical conclusion
     •   And as there’s already a couple of implementations going on

                                         …and it’s real!




25
                              IMS Challenges
        Engineering:                       Marketing:                Customer Service:

                                   How do we introduce               How do we provide
        What innovative             these services and
      services can I create                                          support and help for
                                     manage demand                     these services?
     that customers want?           elasticity after early
        How can I create                 adoption?
           these cost
           effectively?




                                       Management:


                            Will this                          How do I
                          investment                            enable
                        provide profits?                     innovation?




26
                          IMS: Impact on Billing

                                      CONVERGENCE

     Post-paid Needs                                            Prepaid Needs

      Real-time rating                                          Flexibility
        and charging
                                                                1:1 Marketing
     Near / IN network
                                                                Know your user
          Credit limits
                                                                Time-to-market
         Notifications
                                                                Content




                  Post-paid Systems                 Prepaid Systems



27
     IMS brings Channel Convergence

                   Store-front


                  Point of sales
                                      CSP
              1:1 Marketing Channel   (Communicatio
                                            n
                                         Service
                                        Providers)
               Customer-care desk


                Advertising space



28
               Summary and Observations…
     •   IMS brings channel convergence.

     •   The consumption experience set by the internet, is much more advanced
         than the current telco.

     •   Without real-time and convergent authorization, service providers cannot
         provide a continuous, on-line consumption experience.

     •   IMS is being designed to use authorization in the session path – make
         sure your infrastructure supports it.




29
             Meeting Operator Billing Challenges
           Increase Revenues
                  from                 • Cross Service Bundles & Discounts
           New Opportunities           • Rapid Rollout of New Services
     Advanced Measurement , Rating &   • Multi Attribute Rating Schemes
                Services


            Increase Loyalty
                                       •   One Simple Bill For All
                                       •   One Data Model for Customer Care
                                       •   True Segmentation Offering
                                       •   Unique Services to Differentiate the
         Branding & Segmentation           Brand


                Reduce
                 Costs                 • Single Partner Platform
           ( CAPEX & OPEX )
                                       • Scalable & Upgradeable Product
              Pre-Integrated             Portfolio
             Product Portfolio         • First Day Integration
30
              Comverse Billing offering for IMS
         Any Network                    Any Service                      Any Time
     • Sophisticated active       • Seamless service             • Real-Time Authorization,
       mediation                    convergence                    rating & charging
     • Up & down scalability      • Multiple Identities          • Online and offline
                                                                   charging consistent with
     • Diameter/ OSA Parlay &     • Cross service promotional
                                                                   IMS principles.
       CAMEL 3 enabled              bundles
                                                                 • Support for multiple
     • Handle diverse network     • Value based charging
                                                                   simultaneous sessions
       elements & applications
                                  • Single invoice
       (legacy network support)                                  • Choice of payment
                                  • Order all services at once     method




31
     Services We Help Provide




32
     Services We Help Provide (2)




33
     How do we do it?
Strong Product Foundation
               Overall Philosophy – Product Focus

     •   Comverse’s philosophy has always been to produce a highly configurable application
         that drives customization out of implementations and ongoing operations…and cost out
         of your business!
          •   Typically, our customers achieve 80-98% configurability
          •   In every new release, we build in more extensiblity
          •   We believe Kenan® FX is the most flexible (configurable) system in the world
     •   Maximizing configurability results in minimizing customizations
          •   Drive as much functionality into Core software as possible
          •   Results in a smoother upgrade path
          •   Offer customizations as needed by client
          •   With 11.5, key extendability features have further enhanced configurability and reduced the need
              for core changes
     •   Client input key to future releases of software




35
     Multi-Service support from ground up
       •   Designed to support billing for multiple service types
            •   Configurable platform
            •   Data model design
                 •   Allows multiple service types on a single service delivery point
                        • This has been a design fundamental from day one !
                 •   Configurable rules govern product characteristics, service delivery restrictions, assignment of
                     tax rules, etc.
            •   Converged prepaid/postpaid system
                 •   Single customer data model
                 •   Sophisticated balance management
                 •   Event-based processing added to cycle-based strength
       •   Benefits of a convergent platform
            •   Provide great efficiencies to Comverse customers
                 •   Customers reporting significant cost savings in consolidating onto Kenan
            •   Has allowed Kenan® to be viable outside Telco
                 •   E&U: Italgas in Italy
                 •   Transportation: Qualcomm
                 •   ebusiness: ebay (and others not yet announced)
            •   Prepaid as payment mechanism NOT as a network or billing
                approach
                 •   Growing need in mobile market
                 •   Better flexibility & revenue assurance for service providers




36
     FX Pushes the Envelope on Configurability…

          •   Extensible data – with FX we have productized the concept that our
              clients will have unique data they want to capture
          •   API Transaction Set – FX includes enhanced series of APIs and new
              technologies to improve and speed integrations with external systems
          •   Applications Integrator – Highly configurable, message-oriented
              device to connect Kenan products to external applications (such as
              service activation)
          •   Rules Based Rating – supports pre-defined, rating rules for usage
          •   Threshhold Server – table-driven facility for capacity monitoring,
              alarms, and custom (user defined) event triggers
          •   Configurator- user-friendly tool to speed table configuration in creating
              new rates, discounts, etc.
          •   Operations Center – provides application monitoring and process-
              oriented scripts, including user-defined criteria for process
              success/failure




37
     …Resulting in high value for clients
          •   Faster time to market
               •   Absent customizations, Comverse has deployed Kenan® in as little as five
                   weeks
          •   Increased software reliability
               •   Clients benefit from the collective experience of hundreds of
                   implementations
               •   Incremental and regression testing is based on a known, production
                   hardened code base
          •   Ease and value of upgrades
               •   Clients can take advantage of all new improvements in the software
               •   Standard software means standard upgrade tools, reducing risk and
                   speeding project completion
                     • On average, Comverse completes a customer upgrade every two weeks
          •   Standardized software enhances client self-sufficiency
               •   Customers build knowledge from standard documentation and training
               •   Some of Comverse’s largest customers are the most self sufficient
                    • France Telecom: 250K accounts, 35m CDRs/day --- 2 Comverse support
                       staff
                    • Embratel 42m accts 350m CDRs/day --- 1 Comverse support staff
                    • The vast majority of customers have no on-site Comverse support staff




38
                 Kenan® FX for Mobile
                                                                                                                              CSR or
                                                                                                                             End User
                                                                                                                               GUIs
                        Customer Center                      Kenan® Total Care             Kenan Siebel Connector


                                                                                                               API Transaction Set
                                       Encoding: XML, Java         Transports: HTTP, SSL, Tuxedo             (Business Domain Layer)


                                           Orders Modules                                          Billing                 Financials
        Kenan® Application




                                         Request Handling                                 Invoice Calculation
                                            & Tracking                                             •
                                                                                                                           Payments
            Integrator




                                                                                            Discounts/ Unit
                                                 •                     Dynamic                                                  •
                                                                     Customer Data          Credits/Taxes                  Collections
                                             Inventory                                             •
                                                 •                      Product                                                 •
                                                                      Catalog Data         Advanced Invoice
                                                                                                                            Journals
                                           Serviceability                                     Numbering
                                                                      Orders Data                  •
                                                 •
                                                                        SINGLE               E&U Modules
                                      Inventory Replenishment
                                                                     DATA MODEL


                                                                                                        Event Processing
                                                                                                      • Guiding and Rating
                                                                                                      • Rules-Based rating
                                        Kenan® Data                Kenan®                                •Thresholding
                                         Mediation            Revenue Settlements                          • Roaming

                                                                                                                                   Back
                             Parlay




                                                                                                                                    End
                                                                                                                                   GUIs
                                           Kenan® Service
     Network                                                         Operations Center       Configurator            Invoice Designer
                                               Broker

39                                                              Products with mobile focus
Comverse Converged Billing
        Solution
     including Roadmap View
       Market Trends & Effects on Billing

     Operators as Retailers   • Convergence in
                                Services, Platform &
         Consolidation
                                Payments Type
            Content
                              • Blurring Borderlines
                                        Billing
      Direct to consumer        between Billing,
                                CRM & Mediation
           IP-fication

         MVNO/ MVNE           • Billing as strategic
                                weapon to meet
         Competition            business goals
41
         The Future is Convergence …


                  Voice                    Prepaid
     Wireless


                 Video
     Wireline                             Postpaid



                  Data
     Broadband
                                          Now-Paid


        IP       Content




     Convergence of Networks, Services & Payment Methods


42
                    Comverse Converged Billing Vision

                     Address all                                          Provide
                                                 Take a
                     aspects of                                           efficient
                                              modular, yet
Goal




                    convergence                                        evolution path
                                               integrated
                    with a single                                       for existing
                                                approach
                       system                                           customers


                                                                      • Assured growth path
Business Impact




                  • Better customer                                     to future
                                            • Lower TCO
                    experience – treat
                                                                      • Leverage existing
                    prepaid and postpaid    • Faster time-to-market
                                                                        investments
                    customers the same
                                            • Improved customer
                                                                      • Proven capabilities
                  • Rapid roll out of         management
                    multi-service bundles
                                            • Shorter order-to-cash
                  • Lower TCO                 times

43
     Comverse Convergent Platform Vision
                                      Comverse Converged Billing
                                              Solution
       Real-Time Billing                                                       Kenan Billing Solutions
          Solutions
            Customer Care                         Customer Care                      Customer Care

                                                                                    Self Care / EBPP

                                                                                   Order Management

                                                                                Provisioning Management

                                                                                    Rating and Billing

 Real–Time Charging & Authorization     Real-time Rating, Auth. and Charging   Authorization and Charging

          Mobile Payments
        E-Recharge/Vouchers

        Call / Session Control

         Data Charging Proxy

       Network Protocol Support

                                                                               Mediation - Active/Offline

                                                                                        Roaming

                                                                                  Revenue Settlements

44
     Comverse Converged Billing Solution
         Provides
         Real-Time                 Is a Complete               Builds on Solid
         Customer                       Suite                   Foundation
        Management


     • Unified view of           • Base offer with options
                                                              • Comverse Real-Time
       customer
                                 • Care, Ordering,              Billing Solution
     • Connect to end-users in     Provisioning, Active
                                                              • Kenan® FX
       real-time                   Mediation, Real-time
                                   Charging, Postpaid         • Proven Deployment
     • Create targeted
                                   Billing, EBPP, Financial     Methodology
       promotions and bundles
                                   Management, Partner
                                                              • Over 200 operators
     • Financial controls          Management
                                                                world-wide
     • Agility to respond as     • Multiple network,
       end-customer needs          service and payment
       change                      types

45
                       Comverse Enables –
                 Real-Time Customer Management
             Instantaneous              Day-to-Day                      Multi-year
                  View                    View                            View
                                                                        calling group
                                                         prepaid
                 want it?
                                                                                      postpaid
       find it
                            buy it                       add children



     want more?      consume it



                                                                        family plan

                            Resulting in: increased revenues,
                       increased loyalty, positive brand association


46
                           Instantaneous View :
                    Capture the Moment of Opportunity !
                                                 promotion                           Network
                                    how much?                bundle?                 BSS

                                                want it?        up-sell
               price     browse

          access
          profile         find it                                           payment methods
                                                                                         limits
 recommendations
                       device                                          buy it            balance-
                                                                                         choice
                                                                                     funds


     recommendations

                       want more?
        complaints                                     consume it               rights
                       review charges

                                                 delivery-receipt         delivery
47
       Customer Lifecycle: Day-to-Day View
     Operators need to efficiently manage all aspects of a customer’s lifecycle
                 – to & from the network and across all services

                                           ebpp
                             self-care                 top-ups


              notify                                                sign-up

      now
       pre pay
      post                                                               order

     rate & bundle

                                                                    provision
             authorise

                          devices                          access
                                         preferences

48
         Customer Lifecycle: Multi-Year View
     •   One individual’s changing needs from a                              calling group
         provider over time:
                                                               prepaid
          •   Teenager becomes a customer –
                • pre-paid
          •   Goes to University
                • Becomes part of calling group
                • Gets added to Parents plan for calls home –
                                                                                             postpaid
                  Hybrid pre-paid/post-paid
          •   Starts work
                • Account becomes Post-Paid
          •   Gets married –                                  add children
                • Joins a Family plan
          •   Adds children to plan
                • Group Manager

     •   Operators need to provide the right bundle at
         the right time to meet subscribers’ evolving
         needs

                                                                             family plan

49
                                        Comverse Converged Billing Solution

                                                   www                        www




                                Application
                                                                                    Self -                                             Security &               External
     Operations




                                Monitoring                                                               Professional Care
                                                         EBPP                       Care                                              Administration             GUIs



                                                                  Orders                                                                 Financials

                                Investigation
                                   Tools

                                                                                                    Converged
                                                    Ordering       Workflow           Inventory                    Payments       Vouchers         Journals    Collections

                                                                Cyclic Billing                                                                Rating
     Integration & Extensions




                                Provisioning                                                         Customer
                                  Interface
                                                                                                    Information

                                                   Cyclical        Invoice             Invoice                     Real-Time      Real-Time       Real-Time     Threshold
                                                   Discounts      Calculation           Design                    Authorization    Charging       Promotions   Management

                                                Partner Management
                                    XML
                                 Transaction
                                    Layer
                                                                                                             Network              Call Routing                  Notification
                                                 Revenue         Roaming                                    Interfaces            Session Ctrl
                                                                                        Mediation                                                      IVR        Server
                                                Settlements


                                                                                                  Network
50
                                At Last…


        Real-Time credit                   Unlimited Bundle &
         control of ALL                        Promotional
        customer activity                       Capability




     • Set credit limits by service       • Targeted promotions – any
                                            time to any customer
        • Strict for some service types   • Configure offers quickly
        • Easier for other types          • Increase market agility
     • Lower potential for fraud          • Increase revenues
     • Reduce potential for leakage       • Increase satisfaction


51
                       Comverse Experience
     Incomparable Experience:
        •   >100 Real Time Billing systems deployed, the 2nd largest install base in the
            world
        •   >150 Kenan systems deployed
     From Small to Large Scale Deployments:
        •   Many large systems serving 10 to 40 Million subscribers
     Deployment Experts:
        •   Experts in system replacement, having displaced 31 prepaid systems
        •   Experts migration and upgrades, having migrated and upgraded to over 50
            billing-systems in the last years
     Leader in convergence:
        •   A pioneer in the deployment of converged billing solutions
        •   Combining Real Time Billing Solutions and Kenan Billing Systems is creating a
            unique, complete and industry leading converged billing solution



52
Thank You!

								
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