Forget about forgetting about the ketchup. Because the Kethcup Holder makes take- home dinners, to-go snacks and drive-through meals more convenient, more accessible, more personalized and much cleaner, too. The Ketchup Holder is an open-topped french fry container made in carton format. Made of a wax-coated paperboard in five-ounce capacity size, the front wall of this carton features a foldable pouch, in which can ketchup be stored. This pouch is formed by a perforation-attached face-wall, and with accordion-style sidewalls. By pulling a tab extending from the top horizontal wall, the pouch can open to form the Ketchup Holder, and ketchup can be conveniently placed within this pouch for easy access. Not only is it easy to access the pouch, but the pouch makes it easier to access the desired and desirable condiments, as well, and in any environment of use. Taking your burger and fries back home or over to the office? No need to smear your fries all about the table top in a tiny blob of ketchup. Eating your meal behind the wheel as soon as you leave the drive-through window? No need to take a risk of messing up your car seats, and no need to feel forced to eat your fries without any ketchup due to this inconvenience, either. Americans are purchasing foods to- go much more often nowadays, and mainly for the convenience. The Ketchup Holder can further this convenience, and don’t you forget about it. Because now your company could have the opportunity to make these provisions that Americans want. Please read on to learn more about the Ketchup Holder. Features & Benefits Of The Ketchup Holder Features · Open-top french fry container · Made of wax-coated paperboard · Of 3 ¾” x 2 ” x 4 ” size and 5 oz. capacity · Foldable pocket with accordion-style sidewalls placed on front- face of container · Perforated strip to seal pocket prior to use Benefits · Stores condiments directly upon the containers of food items · Makes condiments easier to access · Prevents waste and spillage when used while driving · Improves speed of floor traffic in using facilities · Improves speed of drive-thru service · Provides more efficient control of condiment serving sizes · Eliminates circumstances of condiment waste and resultant costs · Allows determination of full cost-of-sale without reliance on broad estimates due to vast variation in condiment use · Gives consumers the efficiency and speed of service that they want · Provides image of service priority and convenience · Can be used upon various containers for many different types of foods and beverages · Makes inventory and ordering of condiments more controlled and efficient Pertinent Manufacturing Industries Of The Ketchup Holder SIC Industry Companies Annual Sales 2656 Sanitary Food Containers 133 $3.025 billion The Ketchup Holder can be made by many companies in this SIC 2656 industry. Moreover, these companies already have all necessary equipment, as well as the necessary customers that purchase their related product line. There are also many companies in other industries that make such goods as a secondary product line. The following chart shows the recent sales history of the Sanitary Food Containers manufacturing industry: Manufacturer Sales of Sanitary Paper Products $3.10 $3.024 $3.025 $2.997 $3.00 $2.960 $2.974 In $ Billions $2.90 $2.80 $2.70 $2.671 $2.60 1997 1998 1999 2000 2001 2002 Source: U.S. Economic Census Sales for these companies grew 13.25 percent in this six- year period. Please note that material costs have reduced about $140 million in the past few years, and that labor costs have reduced about $40 million. As a result of these cost reductions, profits for this industry grew even more than gross sales (18.83 percent) in this same six- year time period. Wholesale Industry Of The Ketchup Holder SIC Industry Companies Annual Sales 5113 Industrial & Personal Service Paper 6,215 $27.006 billion The Ketchup Holder can be distributed with other similar items, such as disposable cups, plates and utensils for commercial use that this Industrial & Personal Service Paper wholesale industry sells to its clients of restaurants and similar service industries. The following chart shows the recent sales history of the Industrial & Personal Service Paper merchant wholesale industry: Wholesale Sales of Industrial & Personal Service Paper $29.425 $29.50 $29.00 $28.50 $28.356 In $ Billions $28.00 $27.587 $27.50 $27.359 $26.890 $27.00 $26.50 $26.00 1999 2000 2001 2002 2003 Source: U.S. Bureau of the Census Wholesale sales of this industry rose 3.52 percent in last recorded five-year period, and the Ketchup Holder can help this industry to continue its recent rebirth. Retail Industry Of The Ketchup Holder SIC Industry Companies Annual Sales 5411-01 Supermarkets 94 $4.132 billion (part) exceeding 65,000 square feet These particular retail environments that small businesses rely on for commercial supplies can carry the Ketchup Holder, as well, to meet the needs of such clientele. For example, supermarkets of this size and intent (such as Sam’s™ and Costco™) serve small businesses with a wide variety of supplies, merchandise and equipment. The Ketchup Holder can be provided to these businesses through this particular retail avenue, and the following chart shows its recent sales history: Retail Sales of Commercially-Providing Grocery Stores (65,000+ sq. ft.) $4.20 $4.132 $4.00 $3.922 $3.897 In $ Billions $3.807 $3.80 $3.611 $3.60 $3.40 1999 2000 2001 2002 2003 Source: U.S. Bureau of the Census and ZapData (estimates) Annual sales of this class of stores grew 14.42 percent in this time period. Potential Need For The Ketchup Holder The Ketchup Holder can help restaurants respond to consumer demand. · Sales in restaurants of all types have dramatically increased in recent years. Today, over 40 percent of all money spent on food goes to restaurants, averaging over $1,000 per person every year on meals away from home. · Americans spend about $80 billion every year on fast food and take-out meals alone, indicating that it’s the convenience in such dining options that consumers want most. And the Ketchup Holder can join this field of growing sales by its offering of improvement to the convenience. · The Ketchup Holder directly stores a primary condiment directly on the container of the food item it complements. By offering this sought-after convenience directly upon the container of a sought-after food item, the Ketchup Holder will definitely be sought after by restaurant consumers. The Ketchup Holder can help boost side-item sales to drive-through customers. · Restaurants can’t succeed on main course sales alone. Side items maintain the financial security of restaurants due to their high profitability in comparison to the much lower mark-up that main courses can achieve. · Serving french fries can actually produce more profit than hamburgers. In fact, without such side items, the level of profit per sale can be strikingly low, and almost too low for a food service establishment to get by. · This circumstance creates a difficulty for restaurants with prominent to- go and drive- through sales, however. Sales of side items to drive-through and to- go customers are substantially reduced, and due to the inconveniences these customers hope to avoid. · Consumers find it too inconvenient to enjoy french fries while driving, and because they have no convenient place to store the ketchup. And if consumers can’t enjoy their fries they way they want to, they simply won’t order them. · The Ketchup Holder can provide these consumers with the convenience they need that allows them to enjoy their french fries they way they want. It conveniently stores the ketchup directly within a pouch upon the fry container itself, and without placing a risk for mess within their vehicles. · And by offering this convenience that allows consumers to enjoy their foods they way the truly desire, restaurants can improve their sales of these very profitable items. The Ketchup Holder can help improve consumer traffic at reduced costs. · Many establishments provide individual serving packs of condiments for the convenience in speed of service, but this convenience can be costly at times. Employees too often provide unneeded quantities of condiments to meet what has become and unestablished quantity need. · The Ketchup Holder can establish a serving-size norm for these establishments, allowing them to provide the speed of service desired, but with established and consistent costs that suffer no variability. Sources: National Restaurant Association and Restaurant Spending Potential Consumer Base Of The Ketchup Holder The Ketchup Holder can be used by practically all types of food service establishments. Those that are well known for serving carry-out items and products that must be hand- held by consumers would have need for this new product most, however, and can be considered a primary target market. SIC Industry Companies Annual Sales 5812-0201 Concessionaires 1,612 $2.558 billion 5812-0302 Carry-Out Only Restaurants 5,754 $907.9 million 5812-0306 Drive-In Restaurants 4,202 $1.798 billion 5812-0307 Fast Food Restaurants (Chain) 44,051 $62.557 billion Fast Food Restaurants 5812-0308 4,406 $1.725 billion (Independent) Total Primary Market 54,233 $69.546 billion Of course, there are still very many other food service categories that can easily utilize the Ketchup Holder due to their specialized product lines, ratios of carry-out business and/or required speed of service. SIC Industry Companies Annual Sales 5812-0205 Soda Fountains 172 $16.3 million 5812-0301 Box Lunch Stands 140 $37.2 million 5812-0303 Chili Stands 164 $38.6 million 5812-0309 Food Bars 212 $46.6 million 5812-0311 Hamburger Stands 2,350 $694.9 million 5812-0312 Hot Dog Stands 1,646 $67.8 million 5812-0314 Snack Bars 1,161 $604 million 5812-04 Lunchrooms & Cafeterias 7,266 $2.435 billion 5812-9901 Buffets 2,275 $2.087 billion 5812-9902 Cafes 14,877 $3.15 billion 5812-9904 Chicken Restaurants 4,895 $2.098 billion 5812-9907 Diners 4,219 $1.279 billion Total Secondary Market 39,377 $12.554 billion Opening this market further is the wide number of other companies that are well known to include carry-out food items as secondary product lines. SIC Industry Companies Annual Sales 5411-02 Convenience Stores 61,778 $62.259 billion 5541 Gas Stations 67,053 $115.193 billion Total Tertiary Market 128,831 $177.452 billion Sources: U.S. Bureau of the Census and ZapData Potential User Base Of The Ketchup Holder Potential users of the Ketchup Holder should also be examined, not only to identify their needs, but to exemplify the potential of this new product and its desire by a large and largely-spending consumer group. U.S. Consumers of Applicable Food and Beverage Establishments By Demographic Share Fast-Food, Take-Out and Concessionaires Breakfast Lunch Dinner By Age Under 25 5.77 % 4.75 % 5.25 % 25 to 34 21.44 % 22.41 % 22.08 % 35 to 44 27.44 % 30.02 % 29.18 % 45 to 54 23.94 % 21.89 % 23.09 % 55 to 64 10.51 % 11.9 % 10.75 % 65 and Older 10.9 % 9.03 % 9.64 % By Income Under $15k 9.73 % 8.85 % 9.01 % $15 to $25k 9.41 % 7.61 % 8.92 % $25k to $35k 10.7 % 9.98 % 9.94 % $35k to $50k 16.86 % 15.2 % 15.61 % $50k to $75k 24.55 % 24.7 % 23.64 % $75k to $100k 13.19 % 12.61 % 13.04 % Over $100k 15.57 % 21.04 % 19.83 % By Ethnicity White 83.13 % 84.21 % 83.99 % Black 11.18 % 10.27 % 10.65 % Hispanic 12.95 % 10.63 % 10.73 % Other 5.69 % 5.53 % 5.36 % By Household Type Married, No Children 23.47 % 24.67 % 23.75 % Married, With Children 33.97 % 38.01 % 37.14 % Single Parent 9.8 % 9.01 % 8.9 % Other 32.76 % 28.32 % 30.21 % Total Annual Spending $10.36 billion $25.478 billion $43.959 billion Sources: Third Wave Research, ZapData and Consumer Expenditure Surveys Cost & Price Estimates For The Ketchup Holder All estimates for the possible costs and prices of a new, yet-to-be-manufactured item are very difficult to estimate. This difficulty is due to potential variations in the costs of initial materials, the rate of production for the item, and its initial consumer demand. There could also be substantial variation in costs of different formats of the device. As a result, these estimates are very difficult to comprise. Moreover, research on estimated costs and prices is very restricted so as to avoid improper disclosure of the Ketchup Holder while still in these beginning stages. In order to provide further detailed information for consideration, however, such estimates should be offered. The “Best Estimate” enclosed within is primarily based upon pricing of similar products (when possible) by this applicable manufacturing category, current cost of necessary materials, and average value added for the applicable manufacturing industry. These estimates are subject to change and are enclosed only to offer a preliminary means of evaluation of product value for the Ketchup Holder. Of course only you, the manufacturer, could properly determine the costs and prices. The estimates on potential costs and prices for the Ketchup Holder in bulk production, as in for restaurant use, throughout the line of distributors, could be: Low Range Mid Range High Range Materials Cost $24.50 $29.50 $35.25 Manufacturer’s Cost $41.50 $49.75 $59.75 Wholesale Price $71.25 $85.50 $107.00 Supplier’s Price $98.00 $118.00 $140.00 Please note: these broad estimates are based on packages of one thousand (1,000) Ketchup Holder cartons of five-ounce (5 oz.) volume size, and does not include the costs of any condiments or appendages to be placed within the storage units. REMINDER: It is extremely important to remember that the above costs and prices are only estimates. Actual costs and prices can only be determined by manufacturing companies with a good understanding of their own production capabilities and by suppliers and outlets, based on the final prices offered to them.
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