Effective communication_

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					NYU Management Communication   1
             Communicating Effectively:

                     Objective, Audience, Strategy




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   Keys to effective communication
          Develop  a communication objective
          Analyze your audience
          Plan a communication strategy




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   Objective: what do you want?
          What  do you intend your audience to do,
           think, or feel as a result of your
           communication?
          How do you want your audience to react to
           your communication?




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   Audience: what do you know?
          Demographics
          Expectations
          Information needs
          Motivation for action




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   Strategy: what’s your plan?
          Strategy:your specific plan to achieve your
           communication objective with a particular
           audience
          Content: what you want/need to tell
          Organization: how to arrange the content
          Delivery: how to get the message across




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   Effective communication
         Communication objective: how you want
          your audience to react
         Audience analysis: what you know about
          your audience
          Communication strategy: how you plan
          to achieve your objective with your
          audience


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posted:8/17/2011
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