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					Broadband as an Enabler for New
Services and Economic Growth




       Veiko Sepp
       Country manager Estonia, Latvia, Lithuania
Broadband benefits society
Individuals, enterprises and governments

                                  Industrial growth

                                                       Sustainable
         Entertainment
                                                         society




                                                                Government
      Social
                                                                 efficiency




               Personal                                Enterprise
               efficiency                              efficiency
                                   New business
                                   opportunities



                Universal need for services & efficiency gain
                              2
   Power of Future Users
      In Sweden by 2013, close
      to 60% of the broadband                            16% of Nordic house-            The number of connected
                                                         holds buy triple play in        TV devices will grow by
      subscribers will have
                                                         2013, cf to 5% in 2007 (2)      300% globally until 2013 (3)
      >25Mbps connections (5)

                                                                                          From 2007 to 2012, the growth
  More than 100 million                                                                   of the no of broadband
  video views are generated                                                               connections in the Nordic and
  on YouTube but also                                                                     Baltic region is estimated to
  YouKu (China) every day                                                                 be 17% for DSL, 54% for
                                                                                          cable, 100% for FFTP and
      Close to 70%                                                                        88% for other (4)
      of Western European
      consumers will watch
      video online in 2013 (1)                                                             More than 100 million blogs –
                                                                                           1.6 million new every day

       Over 8.6 million articles and over                  Over 4 billion songs,
       5.7 million registered contributors                 125 million TV episodes and 7 million movies     Sources:
                                                                                                            (1)   Jupiter Research
       on Wikipedia globally                               have been purchased and downloaded from          (2)   Analysys Mason
                                                                                                            (3)   Strategy Analytics
                                                           iTunes. Video game sector is growing             (4)   Screen Digest
                                                                                                            (5)   TeliaSonera


                                                      Users are in the driving seat
Source: Comscore (Oct 2007) Wikipedia (Oct 2007), ,
                                                            3
The home 2013
   The center of fun (new media entertainment)

   The center for communication
        In many combinations

   The new center of commerce

   The center for innovation, entrepreneurship and wealth creation

   A center for learning
        From broadcast to inter-active learning

   A center of health care & User driven health care
               Info-seeking, Q&A websites, blogs & discussion groups, wikis,
                 communities, support communities
                              4
Mobile and Fixed Broadband
services spur positive growth circle
                                                                          BB everywhere
                                                                           High Speeed
                 Clear Regulatory
                                                     Infrastructures
                 & Fiscal Policies                                          Integrated
               Low Consumer Taxes                                         Fixed / Mobile
               Healthy Competition
    Good
  Governance                                                                Vertical vs
                                                          Offer             Horizontal
                                          Enables
 GDP Boost                               Broadband
                                          Industry
   Increased                               Growth
  Employment                                                              Virtous cycle
                                                        Demand         Connectivity-Services

                   Enables
                 Broadband
                 Affordability                                                 R&D
                                                       Innovation          Veture capital




                                     5
Measurable benefits of Broadband
Broadband related productivity improvements

                          Processes improvement and labour productivity
                          Specialization in knowledge intensive activities
                          Services innovation



 Growth of the European Gross Value Added (GVA) of € 82.4 bn per year (+0.71%) in 2006
                          (MICUS study for EU commission)


                             Develop the Broadband infrastructure
     Need for                Rely strongly on education for a long-term development
     actions                 Foster the use of online technologies in businesses, public
    at political
                              services and by individuals
       level
                             Promote the development of innovative online services

Broadband development can/would contribute to the creation of 2,112,000 jobs and € 1080
                bn of economic activity between 2006 and 2015 in EU
                                        6
Measurable benefits of Broadband
    Yearly growth in GVA (Gross Value Added), employment and productivity
    in Cornwall and the UK with Actnow




                                                                               England

    Yearly growth in GVA, employment and productivity in Piedmont and Italy,
    2000–2005




                                                                                 Italy
Source: MICUS study for EU Commission

                                        7
Measurable benefits of Broadband
e-gov, e-health
      e-governemt potential savings and economic impact                                           e-gov


      E-gov: use of BB to reduce              Reduce taxes:            E-administration: use of BB to
      administrative burden                   Direct effect            modernize processes


              44 bn EUR                       Provide more services:
                                              Indirect effect
                                                                            176 bn EUR
       Annual potential savings                                        Annual potential savings


      e-governemt potential savings and economic impact                                        e-health


      Electronic heatlh insurance card                                            1.1 bn EUR /y
      Secure messaging system between heatlh service providers                    6.6 bn EUR /y
      Electronic patient record                                                   12.4 bn EUR /y
      Net benefits e-health                                                       20.1 bn EUR /y
  Source: MICUS study for EU Commission

                                          8
Singapore iN2015 - An Intelligent Nation,
a Global City, powered by Infocomm




                 9
Key goals of iN2015




             10
iN2015 Key Goals


1
#   in the world in harnessing infocomm to add
    value to the economy and society



2   -fold increase in value-added of infocomm
    industry to S$26 billion



3   -fold increase in infocomm export revenue to
    S$60 billion



                 11
iN2015 Key Goals

 80,000     additional jobs




 90 %    of homes using broadband



100%     computer ownership in homes with
         school-going children




             12
iN2015 Masterplan




            13
Build a Next Generation National
Infocomm Infrastructure




            14
Strategies for iN2015 Vision




              15
Ericsson’s Full Service Broadband
from a network perspective




                       16
Three Residential Broadband Steps


                                                        Multi-Stream
                                                       High Definition
                                                          Unicast

                                 Linear TV
                               Single stream    New Media Experiences
                                 Broadcast
      Best effort                                  Access:      50 Mbps
     Internet surf                                 Throughput: 10 Mbps
                        1st Generation IPTV
                                                   Aggregation: 1:5
                         Access:      10 Mbps
   Internet surf
                         Throughput: 1 Mbps
Access:      5 Mbps      Aggregation: 1:10
Throughput: 100 Kbps
Aggregation: 1:50

   Determining capacity demand for Access, Metro and Edge networks
                          17
Services saving the environment



                                                                    The City
                                                    The Block                Transport Solutions
                                  The House                                  Solutions For Utilities
                                                                             Surveilllance
                                                                             systems
                       The                                Video conference
                                                          Calllcenters
                                                                             Health Care systems
                                         Monitoring of:                      Care of the elderly
                       Household         Water & Energy   Hosting of
                                                          business
                                                                             Meetings with many
                                         Consumption                         participants
      YOU              Remote Control    Light            support systems    E-governmental
                       of home           Fire Alarm       E-learning
  Travel Planner
                       Monitoring of:                     PC-support
  CO2 calculator
                       -Energy Cons.                      Datastorage &
  Eco-life guidence
                       -water                             backup
  e-Health
                       -Light                             Alert Systems
  e-learning
                       Video on Demand                    Car pool system
  E-commerce
  Flexiworking
  Video-conferencing




                                  18
Sustainalble business growth
The role of ICT industry and BB in reducing CO2 emission

     ICT sector's carbon emissions rapidly growing and set to surpass
      that of aviation industry
     ICT sector estimated to consume 6-10% of world’s energy
     Improvements in efficiency do little to reduce actual energy
      consumption (Javons paradox). Need for a zero carbon approach
     Broadband technology can help improving sustainability!
         –   Carbon ”rewards” vs carbon taxes (e.g bundle cost for NGA into
             gas/electricity bills - http://free-fiber-to-the-home.blogspot.com/ )
         –   Relocation of ICT infrastructure (Data Centers) to remote
             renewable energy sites leveraging on high speed optical fiber
             networks
         –   Virtual servers and Service Oriented Applications (SOA). Thin
             client devices


           Telecom broadband solutions can contribute to change.
ICT sector is the one industry sector where a zero carbon strategy is possible

                                 19
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posted:8/17/2011
language:English
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