Media Kit

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					The Magazine for the
Hairdressing Professional
                        RS SE
                  YEA         RV

             24                    I


                                           THE AU



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                  N HAIRD

Media Kit
Hair: Shane Henning PHoTograPHy: Troyt Coburn Make-UP: Charlotte Blakely
celebrating 25
years of publishing
exclusively to
the professional
iNSTyLe magazine is your essential communication tool                  list for FREE. We are the only industry publication to provide this.
for 2011. Proudly the hairdressing industry’s longest serving             Editorial is designed to lead readers easily through the publication,
magazine, INSTYLE has become the premium standard in                   with regular sections such as UPfront (company news),INhair (new
publishing allowing you to communicate your brand’s dreams,            wet products), ONstage (events), INsalon (new salon tools) INfeatures,
your appreciation of style and reporting on topical information        INbusiness (industry contributions), and more. Editorial is independent
all in one high quality, trend defining package.                       of advertising, is impartial, and is available as long as material is
   Setting the benchmark for hairdressing business, INSTYLE is         supplied before deadline and there is space in the magazine.
a brand which has one clear goal – to expand salon business and           INSTYLE can assist in all aspects of your campaign creation
hairdressers’ mindsets. Your focus is on quality for this industry,    from creative concepts, design, artwork and other creative tools
and so is ours! INSTYLE is more than just news, reviews, celebrity     that will assist in the “cut through” to your target audience –
and people; it is an influencing media vehicle that is published six   salon owners, senior stylists and apprentices. Consider a
times a year. Unique to INSTYLE magazine is the annual trade           combined activity with both magazine and online (Styleicons)
directory allowing all suppliers, manufacturers and importers to       – the combination ensures you are reaching a broader audience.
Hair: Shane Henning PHoTograPHy: Troyt Coburn Make-UP: Charlotte Blakely
    25 yearS PUBLiSHiNg exPerieNCe iN THe HairdreSSiNg iNdUSTry
    MoST CoMPreHeNSive iNdUSTry Coverage
*   diverSe raNge of arTiCLeS
*   ediToriaL oPPorTUNiTieS
*   forMaT – CLeaN, diSTiNCTive, eaSy To read aNd PiCToriaL
*   iNforMS, reMiNdS, PerSUadeS, iNSPireS, iNfLUeNCeS – iNSTyLe iS CreaTive, BeaUTifUL, eLegaNT, aNd iNdiSPeNSiBLe
*   deLiverS yoUr MeSSage To a wider MarkeT
*   PUBLiSHed 6 TiMeS a year
*   CreaTive SUPPorT of yoUr ideaS & ProMoTioNS

    CirCULaTioNS: 14,000+
    PUBLiSHed: Bi-MoNTHLy
*   readerSHiP: 70,000 (PaSS oN faCTor of 5)
*   TargeT aUdieNCe: PriMary TargeT: SaLoN owNerS – THe deCiSioN MakerS
*   SeCoNdary TargeT: HairdreSSerS MaLe/feMaLe aged 18 – 30 (THe iNfLUeNCerS)

iSSUe NaMe         ediToriaL           ad BookiNgS          ad MaTeriaL         iNSerT daTeS       daTe of iSSUe

JaN/feB            Nov 22 2010         deC 3 2010           deC 10 2010         JaN 27 2011        JaN 31 2011

Mar/aPriL          JaN 7               JaN 21                JaN 28             Mar 2              Mar 7

May/JUNe           Mar 23              aPriL 15              aPriL 21           May 17             May 20

JULy/aUg           May 20              JUNe 3               JUNe 10             JULy 6             JULy 11

SePT/oCT            JULy 15            JULy 22              JULy 29             aUg 26             SePT 5

Nov/deC            SePT 12             SePT 23              SePT 30             Nov 1              Nov 7
 adverTiSeMeNT SizeS
 TyPe areaS: depth x width (mm)
 doUBLe Page SPread                                                                                                 270 x 395
 fULL Page                                                                                                           270 x 185
 2/3 Page verTiCaL                                                                                                  270 x 120
 1/2 Page JUNior                                                                                                    200 x 120
 1/2 Page HorizoNTaL                                                                                                 135 x 185
 1/2 Page verTiCaL                                                                                                   270 x 90
 1/3 Page verTiCaL                                                                                                   270 x 57
 1/3 Page HorizoNTaL                                                                                                 90 x 185
 1/4 Page verTiCaL                                                                                                    135 x 90
 1/4 Page HorizoNTaL                                                                                                 67 x 185

 BLeed adverTiSeMeNT SizeS
 TriM Size: 297 deep x 210 wide (mm)
 Bleed: allow 3mm on each side. No additional charge for bleed.
 fULL Page BLeed                                                                                                     303 x 216
 doUBLe Page SPread fULL BLeed                                                                                       303 x 428
 doUBLe Page SPread gUTTer BLeed                                                                                    270 x 398
 1/2 Page BLeed verTiCaL                                                                                             303 x 108
 1/2 Page BLeed HorizoNTaL                                                                                           153 x 216
 1/3 Page BLeed verTiCaL                                                                                             303 x 76
 1/3 Page BLeed HorizoNTaL                                                                                           108 x 216

 CLaSSified ad SizeS
 Large                                                                                                90mm wide x 155mm deep
 MediUM                                                                                                90mm wide x 75mm deep
 SMaLL                                                                                                 42mm wide x 75mm deep

 Be iNSPired ad SizeS
 fULL Page                                                                                            185mm wide x 245mm deep
 1/2 Page HorizoNTaL                                                                                  185mm wide x 120mm deep
 1/2 Page verTiCaL                                                                                    90mm wide x 245mm deep
 1/4 Page                                                                                             120mm wide x 90mm deep

Costs incurred in converting material to these specifications will be re-charged to the advertiser.
Please contact Jill Lehmann at The intermedia group for further information on (02) 9660 2113.
SPeCiaL PoSiTioNS all prices are ex gst   CaSUaL         2x       3x      4x       6x

froNT Cover PaCkage (4 PageS)              $20,075

dPS oN PageS 2 & 3 or 4 & 5                $8,580    $8,405   $8,235   $8,065   $7,850

fULL Page - oPPoSiTe CoNTeNTS Page         $4,400    $4,310   $4,225   $4,135   $4,025

fULL Page - oPPoSiTe ediTor'S Page         $4,400    $4,310   $4,225   $4,135   $4,025

iNSide BaCk Cover - dPS                    $8,580    $8,405   $8,235   $8,065   $7,850

iNSide BaCk Cover - SiNgLe Page            $4,400    $4,310   $4,225   $4,135   $4,025

oUTSide BaCk Cover                         $4,690    $4,600   $4,505   $4,410   $4,295

oTHer gUaraNTeed PoSiTioNS: +12.5%

fULL CoLoUr all prices are ex gst         CaSUaL         2x       3x      4x       6x

doUBLe Page SPread                          $7,625   $7,475   $7,320   $7,170   $6,975

fULL a4 Page                                $3,910   $3,830   $3,755   $3,675   $3,580

Two THirdS Page                             $2,835   $2,780   $2,720   $2,665   $2,595

HaLf Page                                   $2,445   $2,395   $2,345   $2,295   $2,235

THird Page                                  $1,700   $1,665   $1,635   $1,600   $1,555

QUarTer Page                                $1,290   $1,265   $1,240   $1,215   $1,180

MoNo all prices are ex gst                CaSUaL         2x       3x      4x       6x

fULL a4 Page                               $2,540    $2,490   $2,440   $2,390   $2,325

Two THirdS Page                             $1,845   $1,805   $1,770   $1,730   $1,685

HaLf Page                                  $1,590    $1,555   $1,525   $1,495   $1,455

THird Page                                  $1,105   $1,085   $1,060   $1,040   $1,010

QUarTer Page                                 $840     $820     $805     $790     $765
be inspired
Hairdressers need INSPIRATION... hairdressers need EDUCATION, list your education dates here. The “Be Inspired” section of INSTYLE, gives
your company the opportunity to list all your educational events and dates. List them for the month, quarter or year. Any company or school can list
whatever they wish in this area. Whether you have a unique training program that you want to promote, your national education tour dates, a new
management program or special events featuring your Guest Artists, “Be Inspired” is a very cost effective way to promote your education. Located at
the back of INSTYLE, this section showcases your educational points of difference. There are three different sizes of ads.

 Be iNSPired all prices are ex gst                                                                                          MoNo            CoLoUr

 fULL Page                                                                                                                                       $2590

 HaLf Page verTiCaL/HorizoNTaL                                                                                                $1035               $1350

 QUarTer Page                                                                                                                   $518              $650

classified ads
Located at the back of INSTYLE, this promotional section is a cost effective way to advertise your goods and services or even to list available career
opportunities directly to those in the industry. There are three different sizes of advertisements. Design, production and assembly by negotiation.
All rates quoted are EXCLUSIVE OF GST. Rate effective 1st November, 2010

 CLaSSified all prices are ex gst                                                                                           MoNo            CoLoUr

 SMaLL                                                                                                                          $97                $130

 MediUM                                                                                                                        $265               $388

 Large                                                                                                                         $440                $615

annual directory
Where do hairdressers go to track down your brand or product? The annual INSTYLE Trade Directory is exclusive to INSTYLE and provides an
up-to-date listing of a diverse range of product categories, suppliers and brands in and relating to the Australian hairdressing industry. Divided
into three user friendly categories, hairdressers can find you by COMPANY, BRAND or PRODUCT CATEGORY. Listings in this directory are
FREE, however companies can upgrade their listing with a product image and logo which will enhance their listing and allow them to stand out!

for fUrTHer iNforMaTioN CoNTaCT: Jo CowaN National advertising Manager: 0410 594 189
The intermedia group aBN: 940 025 836 82 41 Bridge rd, glebe, NSw, 2037 (Po Box 55, glebe NSw 2037)
T: 02 9660 2113 f: 02 9660 4419
Media Kit
Hair: frank apostolopoulos, BiBa fitzroy
PHoTograPHy: andrew o’Toole
Make-UP: kylie o’Toole
about styleicons is an interactive social environment for the hairdressing industry. Rich with the ideal mix of content to fuel a creative mind,
this inspirational community has been designed to propel the industry’s business and creative leaders and motivate the next generation. The
objective behind styleicons was to create a website that was unique. Both exciting and informative, the site not only reveals the voices of the
industry but it enables inspiration and education – the fundamentals of the hairdressing industry. Using an advanced content management
system, can provide advertisers with complex traffic tracking statistics across every aspect of the site from the e-newsletter
to “What’s Hot” products and online advertising banners. Styleicons is easy to use, visually exciting and is drawing an increasing number of
hairdressers’ every day. Make sure you are communicating with your online target market – they may not be reading magazines!

why styleicons
    Twice weekly e-newsletters
    Free access to archived news stories
                                                                        Information is updated regularly
                                                                        Exciting collections
*   Product showcases – twice weekly updates to the industry on     *   Very measurable
    new product releases via the web and e-newsletter.              *   Easy website to use – encourages browsing
*   Free registration for the e-newsletter                          *   INSTYLE Trade Directory is available on Styleicons
*   Employment opportunities – industry jobs advertised.            *   Launch vehicle for events, competition and brands
*   Free diary of events functions and the latest places to go      *   over 14,000 unique visits per month
*   Social networking opportunities.                                *   average time on site 2.32 minutes
*   Exciting mix of information that stimulates creativity          *   viewing 2.29 pages per visit

ad enquiries
    All advertisements have live links to the URL supplied by the client.
    Click through and other metrics reports are available to advertisers on request.
*   All standard advertisements are booked as run of site.
*   All advertising is booked for a minimum of 1 month
*   Web files jpg, gif or swf. Email files: jpg or gif.
* offers a convenient banner ad production service.
*   Creative supplied by client can be changed weekly at 10% additional charge each banner,
    or fortnightly if creative is produced for the client by
*   Prices quoted are for “basic animated gif or jpeg ads” with up to 4 frame changes.
*   Please contact for information and costings on flash animated or more complex advertisements.
*   All flash ads must be supplied with a backup gif file. Flash format advertisements cannot be accepted for email
    newsletters. Please supply an animated gif in this instance.
*   All flash formats and gif file animation must finish or loop in no more than 15 seconds.
*   Use the styleicons database for special email.

fLaSH (Swf) iNSTrUCTioNS
1. Create new layer on top
2. Create white box covering entire banner - convert to button symbol
3. Set alpha to zero
4. Add following action to symbol: on(release){getUrl(url,”_blank”);

Please note: outlook 2007 does not support animated gif’s. Please supply static gif’s for HTML email campaigns.

Contact Jo Cowan on 0410 594 189 or
(widTH x HeigHT) all prices are plus gst.

 BaNNer TyPe              diMeNSioNS (widTH x HeigHT)                                    eMaiL oNLy          weB oNLy       Max fiLe Size      weB & eMaiL

 LeaderBoard              728 x 90 PixeLS                                                                       $1500 p/m               25kB          $4000

 eMaiL BaNNer             468 x 60 PixeLS                                                     $1800 p/m                                 20kB

 HaLf Page                300 x 600 PixeLS                                                                     $2500 p/m                40kB

 wide SkySCraPer          160 x 600 PixeLS                                                    $2100 p/m                                 25kB

 MediUM reCTaNgLe         300 x 250 PixeLS                                                    $1800 p/m        $1700 p/m                30kB          $4800

 HaLf verTiCaL
                          180 x 300 PixeLS                                                                     $800p/m
 MediUM reCTaNgLe

 HaLf HorizoNTaL
                           260 x 107 PixeLS                                                                     $800 p/m
 MediUM reCTaNgLe

 MediUM BUTToN            160 x 160 PixeLS                                                    $1500 p/m        $1000 p/m                15kB           $1975

                          * 90 x 90 Product image                                                   $400 -
                          * 300 x 250 Pixel image                                            1 email blast
                          * Company Logo                                                 + 1 month in the
                          * up to 10 word catchy headline                                   Hot Products
                          * up to 30 word summary                                               section on
                          • up to 300 words body copy                                         the website.

                          355 x 60 PixeLS banner advertisement features across
 SeCTioN BaNNer           all stories in one specified section Banner advertisement is                          $500 p/m                20kB
                          exclusive i.e: not rotated with other advertisers.

 oNLiNe direCTory
                          498 x 100 pixels                                                                   $200 p/m            40kb
 CaTegory BaNNer

                          • Supply us with your words and images, we will send                    $2000
 (eLeCTroNiC direCT
                            the edM to you prior to send out for your approval                 per email
 MaiL, exCLUSive)

 oNLiNe PreMiUM           • A product image max 225 wide
                                                                                                             $300 p/a
 LiSTiNg                  • Your Company logo max 490 wide

adverTiSiNg eNQUirieS
Contact Jo Cowan on 0410 594 189 or

         MediUM reCTaNgLe                 LeaderBoard & BaNNer ad                                       HaLf Page
         Static gif or jpeg ads: $360         Static gif or jpeg ads: $360              Static gif or jpeg ads: $360
         basic animated gif ads $450         basic animated gif ads $450               basic animated gif ads $450

MediUM BUTToN                           HaLf MediUM reCTaNgLe                SMaLL BUTToN
Static gif or jpeg ads: $360            Static gif or jpeg $180              Static gif or jpeg ads: $90
basic animated gif ads $450             Basic animated gif $225              basic animated gif ads $180
direct Mail
What is an eDM? Electronic Direct Mail provides your company or brand with the opportunity to distribute
a personalised email marketing message to our newsletter subscriber database. An eDM is ideal for
distributing a large amount of content that includes a combination of words and images as well as links.
An eDM is ideal for: Product launches, Brand campaigns, Company profiles, Major announcements,
Events, Invitations, Conference reviews.
There is only one eDM opportunity per month providing your message with exclusivity and higher
reader retention. Please contact Jo Cowan 0410 594 189 or to further infomation.

oN STyLeiCoNS Upgrade your listing

          PreMiUM LiSTiNg                                                             CaTegory BaNNer
          $300 plus gst for 12 months                                                 $200 plus gst per month.
          add your logo and product image

adverTiSiNg eNQUirieS
contact Jo Cowan on 0410 594 189 or
                                                         Business Essentials

       Beauty             Gifts & Homewares        Road Transport        Electrical Appliances     Hotels & Pubs             Time Out          Shopfitting

     Hairdressing           Supply Chain          Hotel Management           Aged Care                  Spa                    Liquor          Jewellery

     Pools & Spas           Campervans &               Events            Surveying, Mapping         Government          Consumer Electronics   Film & TV
                             Motorhomes                                   & Geoinformation

     Aesthethics             Hairdressing          Film Production            Cleaning              Bars & Clubs           Cocktails

Events & Event Management

Websites • • • • • • • • • • • • • • • •

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