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The U.S. Hispanic Market Opportunity

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					The U.S. Hispanic Market
      Opportunity
                            Agenda

• U.S. Hispanic Market Profile

• Financial Viability

• Automotive Purchasing

• Financial Services

• Media Consumption

• Preparing A Hispanic Marketing
  Strategy

            Source: Geoscape – US Census 2000, Geoscape 2006 Estimates
Hispanic Market Profile
  There are 45.3 Million U.S. Hispanics


• 1 out of every 7 U.S. residents are now
  Hispanic

• 80%+ of U.S. Hispanics reside in 10 states

• 50% Hispanics accounted for half the total
  population growth in the U.S. from 2000 to
  2006

• Hispanic population is growing 7x faster
  than the Non-Hispanic population

             Source: Geoscape – US Census 2000, Geoscape 2007 Estimates
Hispanics Represent 20% of More of Total
      Population in Several States

  WA
  9%

                                                                             NY
                                                                            16.%

                                                                                    NJ
                                                  IL                               16%
                                                 15%
              CO
 CA          20%
36%

        AZ    NM
       29%   44%


                           TX
                          36%                                                FL
                                                                            20.%




                                                                              % Hispanic Population


               Source: Geoscape – US Census 2000, Geoscape 2007 Estimates
      Population Projections Indicate Hispanic
   Population Growth Will Continue, Non-Hispanic
          Flat to Declining in Most Markets

                              2007 Population (000)                          2012 Population (000)              % Chg. % Chg.
DMA                 Hisp       Non-Hisp     Total     % Hisp       Hisp       Non-Hsp      Total      % Hisp     Hisp  Non-Hisp
Los Angeles           7,698      10,002      17,700    43.5%         8,539      10,151      18,691     45.7%     10.9%    1.5%
New York              4,274      16,500      20,774    20.6%         4,641      16,480      21,121     22.0%      8.6%   -0.1%
Miami                 1,951        2,368      4,319    45.2%         2,129       2,392       4,521     47.1%      9.1%    1.0%
Houston               1,915        3,923      5,837    32.8%         2,203       4,193       6,397     34.4%     15.1%    6.9%
Chicago               1,876       7,856       9,732    19.3%         2,064       7,839       9,903     20.8%     10.0%   -0.2%
Dallas                1,720        5,008      6,728    25.6%         2,036       5,418       7,453     27.3%     18.4%    8.2%
San Francisco         1,460       5,310       6,771    21.6%         1,595       5,253       6,848     23.3%      9.2%   -1.1%
Phoenix               1,357       3,551       4,908    27.6%         1,636       3,976       5,611     29.1%     20.6% 12.0%
San Antonio           1,224        1,051      2,274    53.8%         1,343       1,122       2,465     54.5%      9.8%    6.8%
McAllen-Harlingen     1,068          133      1,201    88.9%         1,222         145       1,367     89.4%     14.5%    9.1%
Sacramento              970       3,061       4,031    24.1%         1,136       3,314       4,450     25.5%     17.1%    8.3%
Fresno                  953          951      1,904    50.0%         1,090       1,003       2,093     52.1%     14.4%    5.4%
San Diego               909       2,086       2,995    30.4%           988       2,054       3,042     32.5%      8.7%   -1.5%
Denver                  784        3,038      3,822    20.5%           881       3,091       3,972     22.2%     12.4%    1.7%
El Paso                 741          200        941    78.7%           800         197         998     80.2%      8.0%   -1.6%
Albuquerque             716       1,108       1,824    39.3%           771       1,167       1,938     39.8%      7.6%    5.3%
Washington, DC          656       5,518       6,174    10.6%           786       5,913       6,700     11.7%     19.9%    7.2%
Philadelphia            630       7,235       7,865      8.0%          732       7,399       8,131       9.0%    16.1%    2.3%
Orlando                 583        3,032      3,615    16.1%           735       3,487       4,222     17.4%     26.0% 15.0%
Atlanta                 577        5,591      6,168      9.4%          684       6,079       6,763     10.1%     18.5%    8.7%
Tampa                   568       3,750       4,318    13.2%           699       4,140       4,839     14.4%     23.0% 10.4%




                          Source: Geoscape - Census 2000; Geoscape 2007 Estimates, 2012 Projections
   The Top 10 Hispanic Population Growth
  Markets Will Experience Explosive Growth
             From 2006 - 2011
Top 10 Hispanic DMA Growth Markets 2007 - 2012

        Ft. Smith                                                 32%
        Ft. Myers                                                 30%
        Orlando                                                   26%
        Palm Springs                                              24%
        Nashville                                                 24%
        Tampa                                                     23%
        Bakersfield                                               23%
        Raleigh                                                   22%
        Little Rock                                               21%
        Minneapolis                                               21%
        Indianapolis                                              21%
                  Source: Geoscape Hispanic Intelligence System
U.S. Hispanics Are 9 Years Younger and
Have Larger Families…in The Acquisition
             Phase of Life!
                    Hispanic                        Non-Hispanic
                   Households                        Households

  Median Age               27                                36

  Household Size           3.4                               2.5




                   Source: Nielsen 2007 Universe Estimates
U.S. Hispanics Represent 17% of
     Total U.S. Adults 18-49

   Hispanic % of Total Population
                                                        Hispanic % of
                          Hispanic                          Total
  Demo                   Population                       Population
  Kids 2-11                  7,962,000                      20%
  T12-17                     4,243,000                      17%
  A 18-34                    6,916,000                      21%
  A 18-49                   11,026,000                      17%
  A 25-54                    8,927,000                      15%
  A 35+                     14,905,000                      10%




              Source: Nielsen 2007 Universe Estimates
         Hispanic Consumer Characteristics

                                                                      Younger
                                                              Median age 27 vs. 36
               Consume more TV                                   for total U.S.
                                                                                                             Larger Families
                 28.9 wkly hrs vs. other.
                                                                                                             3.4 vs. 2.5 Total US
                 Index to Non-Hisp: 170

                                                                                                                   Strong Heritage
              Brand Loyal                                                                                          Maintain connection
  establish preferences and                                                                                        ‘back home’
     continue to favor them

                                                                                                                   Hold Onto Culture
Education is a Priority                                                                                            Through language, food,
                                                                                                                   music, celebrations


              Hard Working                                                                                      Family Oriented
             Entrepreneurial;                                                                                   Family is the pillar of
       determined to succeed                                                                                    Hispanic culture


                                      Social Creatures                              Religion Part of Life
                        Travel / Do activities in groups                                90% vs. 46% Total US




       Source: 1Nielsen Media Research 2006-2007 Universe Estimates; 2Yankelovich 2005 Hispanic Monitor; 3Marketing To American Latinos, M.Isabel Valdes, 2000;
     4Journal of Advertising Research, ”Effects of Ethnicity and Products on Purchase Decision Making”, 03/01/01; 5The Food Institute Report, “Kraft Food Takes Lesson
                                  in Soul Food to Grocery Store”; 6Travel Industry Association of America “Minority Traveler Report”, 2001.
89% of U.S. Hispanic Households Speak
     Some Spanish in The Home

Spanish-language Usage in the Home Among U.S.
                  Hispanics

 Some Spanish
    89%




                                                                                                English Only
                                                                                                   11%




                Source: Nielsen 2007 Universe Estimates , Hispanic TV Households by Language Strata
        Regardless of Age, Education and Income,
         U.S. Hispanics Choose to Speak Spanish
                                                            ...Regardless of                                              ...Regardless of
  ...Regardless of Age                                  Education of Head of HH                                              HH Income
Spanish Language Usage                                 Spanish Language Usage Spanish Language Usage
        By Age                                              By Education            By Income

 2-11                                 79%
                                                                                                                    $20-
                                                      HS Grad                                       87%                                                        94%
                                                                                                                    $30
12–17                                 78%


18–34                                    86%            Some                                                        $30-
                                                                                                 80%                                                         89%
                                                       College                                                      $40

18–49                                    86%

                                                       College
                                         87%                                                   75%               $50K+                                     82%
  50+                                                   Grad+




    Source: Nielsen Media Research, 2006 Custom Universe Estimates, Persons in U.S. Hispanic TV HHs by Language Strata, Speaks Spanish at Home excludes those who only
    speak English; Nielsen Media Research NPower A18+, Feb06 to date (01/30/06-02/26/06); Nielsen Media Research, 2006 Adult 18+ Custom Universe Estimates, Persons in
                                   U.S. Hispanic TV HHs by Language Strata, Speaks Spanish at Home excludes those who only speak English
Financial Viability
    Hispanic Purchasing Power Is Growing
   Three Times as Fast Than the Population

                                                                                                             47.4%
        Population
                                                                                       36.9%
        Buying Power
                                                             27.1%

                                  17.2%

         7.2%
                                                                                             15.1%         18.4%
                                      7.8%                       11.4%
              3.8%
2002      2003                       2004                         2005                        2006            2007

   Growth in Hispanic Population and Buying Power


          Source: The Hispanic Consumer Market in 2002 and Forecasts to 2022, Global Insight, April 2003
  Growth of Hispanic Spending Will be
   Even More Dramatic in Many Top
           Hispanic Markets

                               Hispanic            Non-Hispanic
                                                                                                130%
         122%                                       120%                       122%
118%                                   118%                      116%
                           113%
                                                                                       109%



                  76%                                                                              80%
                                                                        75%
                                              69%                                  69%
    64%                 63%                                61%
            54%                   54%                                                      56%




 Total    L.A.    N.Y.        Mia         Hou          Chi          Dal         S.F.     S.A.    Phx
 U.S.

Growth in Buying Power by Market 2002 - 2012
                         Source: Global Insight Hispanic Market Monitor 2007
     U.S. Hispanic Disposable Income
      Increased by 47% Since 2002
                                                                           $845
                                                                          billion

                                                +47%
           $576
          billion




        2002                                     2007
Total U.S. Hispanic Disposable Income 2002 - 2007


                    Source: Global Insight 2007 Hispanic Market Monitor
U.S. Hispanics Have Substantial Household
Income And a Higher Rate of Employment

   U.S. Hispanic                              Employment Rate
Household Income in
      2007:
                                                 Hispanic             Total
    $68,219
                                                     68%              66%




                Source: Global Insight 2007 Hispanic Market Monitor
                      Source: Bureau of Labor Statistics 2006
        Hispanics Have Substantial Average
                Household Income


      Hispanic Average Household Income by DMA
DMA               Hispanic HHI                    DMA                      Hispanic HHI
San Francisco        $87,118                      Denver                      $65,952
Chicago              $77,719                      Salt Lake City              $65,014
Atlanta              $68,049                      Fresno-Visalia              $60,339
Houston              $73,010                      Boston                      $65,668
Los Angeles          $77,415                      Bakersfield                 $59,532
Miam i               $75,476                      Portland                    $60,585
Seattle              $69,370                      Phoenix                     $57,287
Las Vegas            $69,035                      Raleigh                     $58,576
Sacram ento          $69,213                      Tucson                      $51,359
New York             $67,230                      United States               $68,219
Dallas-Ft Worth      $67,334




                     Source: Global Insight 2007 Hispanic Market Monitor
    Growth in Home Ownership in CA and L.A.
         Driven By Hispanic Purchases


                                Other
                               +391,559
                                              Hispanic
                                              +221,411                  Other
Hispanic
+380,832                                                               +61,636




           California: 49% Growth               Los Angeles DMA: 78% Growth



               Growth in Home Ownership 1990 - 2000


                                 Source: Census 2000, 1990
6 of the Top 10 Most Common New Home
Owner Surnames are Hispanic in Southern
                California


1.   Garcia                             6. Lopez
2.   Lee                                7. Smith
3.   Nguyen                             8. Rodriguez
4.   Kim                                9. Martinez
5.   Hernandez                          10. Gonzalez




          Source: Axiom DataQuick Information Systems (January-June 2002)
  U.S. Hispanic Homeownership Rate Rose
+20% Since 1994, Non-Hispanic Growth +8%

                                                                                                                     49.5%
49%                                                                                    48.2%                 48.1%

                                           0%
                                        +2
                                                                            47.3%
                                                                                                  46.7%
                                                                 46.3%
                                                      45.5%
46%
                                           44.7%

                               43.3%
                      42.8%
43%           42.1%
      41.2%



40%
      1994    1995    1996      1997        1998       1999       2000       2001       2002       2003      2004    2005




                 Hispanic Home Ownership 1994 - 2005
                       Source:, U.S. Census: “Housing Vacancies and Home Ownership Annual Statistics: 2005
 Hispanic Home Ownership Expected to Soar!

• “40% of first-time home buyers over the next 20
  years will be Hispanic” Harvard Joint Study for
 Housing
• “2.2MM Hispanic households will purchase homes
  between now and 2010” Tomas Rivera Policy
 Institute at USC
• “28% of homebuyers in California are Hispanic
  and the 5 most common surnames are Hispanic.
  Only one was in the top five in 2000.” DataQuick
 Information Systems

                    Source: USA Today, May 11th, 2006. Page 3A.
   Mortgage Business is One of the Fast
Growing Categories in Spanish-language TV


     Total: $8,926,100
Top 10 Mortgage Advertisers in Spanish-language TV
                           BRA ND
                           WELLS FA RGO HOME MTG CONSUMER SVC
                           COLUMBIA MORTGA GE CO CONSUMER SVC
                           COUNTRYWIDE HOME LOA NS CONSUMER SVC
                           CA SHCA LL CA SH CONSUMER SERVICES
                           SI SE PUEDE FINA NCIA L CONSUMER SVC
                           URB FINA NCE CO CONSUMER SERVICES
                           WHITEHA VEN FUNDING CONSUMER SERVICES
                           FINA NCIERA DE MEXICO CONSUMER SVC
                           VILLA FINA NCIA L CONSUMER SERVICES
                           PINNA CLE FINA NCIA L CORP CONSUMER SVC




     Source: Competitive Media Reporting Jan –Dec 2006 and Network TV Includes: All Spanish Language Television Networks and Stations
         There are Over 1.5 Million Hispanic
              Owned Firms in the U.S.

       Top States with Hispanic Owned Firms
     California                 427,727
     Texas                      319,939
     Florida                    266,727
     New York                   163,639
     New Jersey                  49,941

     1,573,600 U.S. Total Hispanic Owned Firms

“More than 27,000 Hispanic companies now have revenues of $1 million or more, and
dealmakers are salivating at the prospect of future initial public offerings”

                                                                      How to Seize A Gran Oportunidad
                                                                   Business Week, December 27, 2004

               Source:US Census Bureau 2002 Economic Census Survey of Minority-Owned Business Enterprises
Hispanic Automotive Overview
  New Vehicle Sales to U.S. Hispanics
        +13% CY00 – CY06

                                                 1,144,218
          1,012,642
                                               +13%




         CY00                                   CY06

Growth in New Vehicles Sold To U.S. Hispanics

                      Source: R.L. Polk CYE 2000, 2006
  While New Vehicle Sales to U.S. Non-
  Hispanics Declined 16% CY00 – CY06


           13,471,522
                                                  11,284,338


                                                    -16%



           CY00                                   CY06
Growth in New Vehicles Sold To U.S. Non-Hispanics

                        Source: R.L. Polk CYE 200, 2006
New Vehicle Sales to U.S. Hispanic +96%
             CY96 – CY06
                                       1,144,218


                             949,845




                   583,702




                 CY96        CY01      CY06

     Growth in New Vehicles Sold To U.S. Hispanics
Source: R. L. Polk & Co.
        While New Vehicle Sales to U.S. Non-
          Hispanics Rose 9% Since CY96

                                   11,821,823
                                                11,283,663
                      10,320,229




                       CY96        CY01         CY06

Growth in New Vehicles Sold To U.S. Non-Hispanics
 Source: R. L. Polk & Co.
  Toyota Is Numero Uno in Share of U.S.
             Hispanic Market

    Top 8 Selling Brands to U.S. Hispanics
Ranked by Share of Hispanic Market in 1Q CY07

           20.1%                       10.0%

           11.5%                        5.4%

           11.2%                        2.8%

           10.4%                        2.2%

                   Source: R.L. Polk
…Yet #1 Ranking Varies By Region Due To
    Regional Preferences And Media
             Investments




                Source: R.L. Polk
Catering to Hispanics Has Proven to Be a
      Winning Formula for Toyota

“We are now more than doubling our diversity efforts…

• Toyota is now the #1 brand in the Hispanic market

• Hispanics are increasingly buying more premium
  products

• Hispanic youth market is turning into a very serious
  business proposition for us”

  Jim Farley, VP Marketing, Toyota Motor Sales
  (at the TVB Annual Marketing Conference, April
  2006)
   65% of Total U.S. New Vehicle Sales to
 Hispanics are From 15 Top Hispanic Markets

   Total and Hispanic Sales (All Brands) , % of Sales to
               Hispanics in 15 Top Markets
Hispanic                              CY06                   CY06           CY06        % of US
Mkt Rank   DMA                     Total Sales           Hispanic Sales   Hispanics  Hispanic Sales
    1      LOS ANGELES                  849,474                217,568         25.6%         19.0%
    3      MIAMI-FT. LAUDERDALE         261,709                  92,322        35.3%          8.1%
    2      NEW YORK                     875,548                  81,365         9.3%          7.1%
    4      HOUSTON                      270,416                  44,466        16.4%          3.9%
    8      SAN FRANCISCO                278,833                  39,067        14.0%          3.4%
    5      CHICAGO                      358,996                  33,472         9.3%          2.9%
    9      PHOENIX                      243,418                  33,060        13.6%          2.9%
    7      SAN ANTONIO                    98,663                 32,834        33.3%          2.9%
    6      DALLAS-FT. WORTH             304,831                  32,126        10.5%          2.8%
   13      SAN DIEGO                    141,805                  28,252        19.9%          2.5%
   10      MCALLEN-BROWNSVILLE           36,666                  26,135        71.3%          2.3%
   12      SACRAMENTO-STOCKTON          148,938                  22,905        15.4%          2.0%
   14      EL PASO                       36,074                  20,251        56.1%          1.8%
   11      ALBUQUERQUE                   36,074                  20,251        56.1%          1.8%
   15      FRESNO-VISALIA                60,081                  18,742        31.2%          1.6%
           15 DMA Hispanic Total      4,001,526                742,816         18.6%         64.9%
           Balance of DMAs            8,427,030                401,402          4.8%         35.1%
           Total                     12,428,556              1,144,218          9.2%       100.0%


                                            Source: R.L. Polk CYE 2006
        In CY06, Western Region
         Hispanics Purchased…

                                      464,866
                               New Vehicles
                                      and Spent

        $11.4 Billion
                                                  Source: R.L. Polk Model Sales x M.S.R.P
(Western Region=Albuquerque, Bakersfield, Colorado Springs, Denver, Fresno, Las Vegas, Los Angeles, Monterey-Salinas, Palm Springs, Phoenix,
      Sacramento, San Diego, San Francisco, Santa Barbara, Tucson, Yuma-El Centro, Chico-Redding, Portland, Salt Lake City and Reno.
   New Vehicle Sales to Western Region
 Hispanics Increased 19% in Just 5 Years!

                                                                               464,866
                                391,015
                                                                        +19%




         CY01           CY06
Growth in New Vehicles Sold To Western Region
                 Hispanics
Source: R.L. Polk Western Region CYE 2006=Albuquerque, Bakersfield, Colorado Springs, Denver, Fresno, Las Vegas, Los Angeles, Monterey-Salinas,
       Palm Springs, Phoenix, Sacramento, San Diego, San Francisco, Santa Barbara, Tucson, Chico-Redding, Portland, Salt Lake City, Reno.
 The Average M.S.R.P. Hispanics Pay for a New
 Vehicle Is At Near Parity With Non-Hispanics


                                          $25,598
          $24,674




       Hispanic             Non-Hispanic
Average M.S.R.P. Paid for a New Vehicle in CY06
                    Source: R.L. Polk CYE 2006 data
The Average Price Paid by U.S. Hispanics
   for a New Vehicle is at Parity with
            Non-Hispanics
Average Base M.S.R.P. Paid for New Vehicle

                 Hispanic         Non-Hispanic       Hispanic
 DMA             Average             Average          Index
 Chicago         $23,498             $25,778            91
 Dallas          $24,180             $26,099            93
 Houston         $24,728             $26,611            93
 Los Angeles     $24,860             $28,372            88
 Miami           $26,821             $28,728            93
 New York        $25,409             $27,959            91
 Phoenix         $24,415             $25,554            96
 Sacramento      $24,687             $25,436            97
 San Diego       $24,572             $26,349            93
 San Francisco   $25,051             $27,048            93
 Total U.S.      $24,674             $25,598            96


                   Source: R.L. Polk CYE 2006 data
   Full Size Pickups and Utilities, SUVs
Represent 79% of U.S. Hispanic Truck Sales


    28%
             26%


                       15%

                                            10%      9%
                                                               8%




 FS Pickup   SUV   Mini SUV          FS Utility   Minivan   Compact
                                                             Pickup

Segment % of Total U.S. Hispanic New Truck Sales

                     Source: R.L. Polk CYE 2006
U.S. Hispanics Spent Over $4.7 Billion On
     Trucks Priced $30-$50K in CY06

        1. CHEVROLET TAHOE                                                                20,214
        2. HONDA PILOT                                                                    12,297
        3. TOYOTA 4RUNNER                                                                 10,158
        4. FORD EXPEDITION                                                                 8,085
        5. NISSAN ARMADA                                                                   6,670
        6. CHEVROLET AVALANCHE                                                             6,663
        7. GMC YUKON                                                                       6,638
        8. JEEP COMMANDER                                                                  6,226
        9. CHEVROLET SUBURBAN                                                              6,097
       10. JEEP GRAND CHEROKEE                                                             5,975


     Top 10 Selling $30 - $50,000 New Trucks
          Sold to U.S. Hispanic in CY06
          Source: R.L. Polk CYE 2006 based on total sales of 30-50K trucks to Hispanics
 Luxury and Full-Size Segments Experience
         High Hispanic Sales Gains


     Hispanic Segment Growth CY01 - CY06

          Cars
          Cars                                 Light Trucks
                                               Light Trucks
Prestige Luxury    41%
                                        Mini Sport Utility    54%
Mid Luxury         36%
                                        Sport Utility         30%
Basic Luxury       55%
                                        Full-size Pickup      16%
Mid Sport         143%




                    Source: R.L. Polk
  The Average Price U.S. Hispanics Pay for
Luxury Brands Is At Parity with Non-Hispanics

                         $40,348                                                 $40,798




                  Hispanic                                       Non-Hispanic
 Average M.S.R.P. Paid For Luxury Brands in CY06
       Source R.L. Polk, 2006 CYE Luxury Based on Following Brands, BMW, Mercedes, Lexus, Infiniti, Acura, Cadillac, Lincoln, Volvo, Audi,
                                                    Hummer, Jaguar, Land Rover, SAAB
The Average Price Paid by U.S. Hispanics for
     New Luxury Vehicles is at Parity
           with Non-Hispanics

 Average Base M.S.R.P. Paid for New Vehicle
                                                    Hispanic Non-Hispanic Hispanic
           DMA                                      Average     Average     Index
           Chicago                                    $39,856       $40,320   99
           Dallas                                     $39,232       $40,744   96
           Houston                                    $39,871       $41,290   97
           Los Angeles                                $40,579       $42,326   96
           Miami                                      $41,090       $41,612   99
           New York                                   $40,405       $40,946   99
           Phoenix                                    $39,859       $41,301   97
           Sacramento                                 $39,304       $40,097   98
           San Diego                                  $39,753       $40,611   98
           San Francisco                              $39,843       $40,250   99
           Total U.S.                                 $40,233       $40,711   99

 Source R.L. Polk, 2006 CYE Luxury Based on Following Brands, BMW, Mercedes, Lexus, Infiniti, Acura, Cadillac, Lincoln, Volvo, Audi,
J.D. Power Projects Hispanic Auto Sales Will
Grow 29%, Non-Hispanic 3% in this Decade

                                                                 39%

      29%




                3.3%                                                     3.2%

   Hispanic   Non-Hispanic                               Hispanic      Non-Hispanic
         2002-2010                                                2010 - 2020


J.D. Power Light Vehicle Sales Growth Projections


               Source: J.D. Power and Associates November 2002
  Today, Nearly Every Automotive Brand
Recognizes the Sales Growth Opportunity of
           The Hispanic Market
    In 2006, Auto Advertisers Spent $536
    Million in Network, Spot and Regional
             Spanish-language TV
                                                                    $536


                   $226                                   +137%




             CY00                                              CY06
Total Tier I and II Spanish-language Television
                    Spending
                     Source: CMR Network, Spot and Regional spending. No individual dealers.
         Spot TV Represent 15 Markets: Albuquerque, Chicago, Dallas, Fresno, Houston, Los Angeles, Miami,
           New York, Orlando, Phoenix, Sacramento, San Antonio, San Diego, San Francisco and Tampa.
   Hispanics in F & I
Finance and Insurance
Lenders and Dealers Must Be Aware of Hispanic
   Customer’s Credit Habits and Knowledge

• Large down payments are common
• Monthly payment may be more important
  than total price
• May incorrectly tell you that they have no
  credit history
• May not know how credit rating is established
• Credit check may be considered a
  commitment to purchase
• May rely on co-signers to qualify
 Dealers Must Create Trust In F & I to
        Earn Hispanic Loyalty

• Employ an educational approach
• Take your time
• Avoid intimidation tactics
• Explain benefits of F & I products
• Acknowledge perspective of all contributing to
  the decision
The Ability To Obtain Dealer Financing is Very
 Important to U.S. Hispanic Auto Consumers


Primary Reason Household Selected Dealer for
             Last New Vehicle
                                                                                  Non-                      Hispanic
Reasons                                              Hispanics                  Hispanics                    Index
Price-value                                            24%                        25%                          96
Selection of makes/models                              15%                        17%                          90
Reputation of dealer                                   14%                        16%                          87
Financing through Dealer                               13%                         8%                         166
Location                                               13%                        15%                          83
Service                                                13%                        12%                         102
Warranty                                               10%                         8%                         129




        Scarborough Hispanic Multi-market report 2006 Release 1, values reproportioned to total 100%, Hispanic
   Hispanics are Willing to Travel to a
  Dealership Where They Feel Welcome

       Miles Traveled One Way for to
      Purchase/Lease Last New Vehicle

                                                            Hispanic
Miles traveled                      Hispanics Non-Hispanics  Index
Less than 10 miles                    38%         38%         101
10 - 19 miles                         26%         28%          94
20 - 29 miles                         17%         16%         102
30 or more miles                      19%         18%         106




        Scarborough Hispanic Multi-market report 2006 Release 1, values reproportioned to total 100%, Hispanic
Hispanics and Financial
       Services
Hispanics Are Eager to Live the American
                Dream!
       • Wealth is soaring among fast-
         growing Hispanics, yet 56% have no
         bank accounts
       • Hispanics will account for more than
         50% of U.S. retail banking growth
         over the next decade




           Source: Business Week, January 17, 2005 Issue
Yet Some Hispanics Are Hesitant to Trust
         Financial Institutions

     • Hispanics lack of trust towards financial
       institutions based on experience in their countries
       of origin:
        – Institutions are associated/controlled by the
           Government
        – Unstable economies lead them to believe it is
           better to keep their money at home
        – Financial Education/Services might only cater
           to one segment of the population based on
           the “Class System”
        – Poorly managed institutions which “fold”
           taking away their life savings
        Hispanics Prefer to Pay Cash

                                                            59%
             56%




         Hispanic                         Non-Hispanic

Percent of Respondents that Agree with the Statement:
           “I prefer to pay cash for things”
              Source: Simmons National/Hispanic Consumer Study Spring 2006
    Hispanics Are Careful With Their Money
                                                           61%
             56%




         Hispanic                        Non-Hispanic

Percent of Respondents that Agree with the Statement:
            “I am careful with my money”
              Source: Simmons National/Hispanic Consumer Study Spring 2005
    U.S. Hispanics Over Index in Bank Usage
            at Banks That Advertise in
               Spanish-language TV


             Banks Used By Household
Banks                                                     Non-    Hispanic
(ranked on Hispanic Usage)                      Hispanic Hispanic Index
Bank of America                                           15%                10%    150
Wells Fargo                                                9%                 4%    225
Bank of the West                                           2%                 2%    122
Citibank                                                   3%                 2%    150
Chase                                                      3%                 3%    100
Banco Popular                                              1%                 0%   1000




              Source: Simmons National/Hispanic Consumer Study Spring 2006
       The Opportunity - U.S. Hispanics
    Dramatically Under Index Non-Hispanics
            in Credit Union Usage

              Banks Used By Household
Banks                                                                 Non-    Hispanic
(ranked on Hispanic Usage)                  Hispanic                 Hispanic  Index
Any Credit Union                                         8%                       15%   53
Bank One                                                 2%                        3%   67
Savings and Loans                                        1%                        3%   33
Other Bank                                               1%                        3%   33
U.S. Bank                                                1%                        2%   50




                   Source: Simmons National/Hispanic Consumer Study Spring 2006
Hispanic Customers Represent a Higher % of
      Total at Banks That Advertise on
            Spanish-language TV
                                       Hispanic              Non-Hispanic




  78%          74%                               77%
                              80%                                    80%              79%
                                                                                                  91%




  22%          26%
                              20%                23%                 20%               21%
                                                                                                  9%

Union Bank   Washington      Bank of          Wells Fargo          Citibank          Any Bank   Any credit
              Mutual         America                                                              union



                     Banks Used By Household
                          Source: Scarborough Multi-market Report 2006 (Release 2)
U.S. Hispanics Dramatically Under Index
      Non-Hispanics in Usage of All
           Financial Services

Financial Services Held/Used By Household
                                                                   Non-   Hispanic
Financial Service                         Hispanic               Hispanic  Index
Checking account                              62%                    88%         70
Savings account                                57%                   70%         81
Debit card                                    50%                    55%         91
24-hour teller card                           37%                    48%         77
Home mortgage                                 17%                    34%         50
Auto loan                                     15%                    23%         65
Online banking                                14%                    23%         61
Online bill paying                            13%                    21%         62




            Source: Scarborough Multi-market Report 2006 (Release 1))
U.S. Hispanics Dramatically Under Index
 Non-Hispanics in Usage of All Financial
                Services

Financial Services Held/Used By Household
                                                               Non-   Hispanic
Financial Service                     Hispanic               Hispanic  Index
401-K plan                                14%                    25%         56
IRA                                        9%                    22%         41
Money market account                        7%                   18%         39
Home equity loan                           7%                    15%         47
Certificates of Deposit                    6%                    15%         40
Personal loan                              4%                     6%         67
Home improvement loan                       3%                    4%         75




              Source: Scarborough Multi-market Report 2006 (Release 1)
        43% of Hispanics Have or
           Use Credit Cards

Among Those Who Have or Use a Credit Card
                                           Non-                            Hispanic
   Credit Card Used             Hispanic Hispanic                           Index
  Any Credit Card                       43%                 70%                  61
                                        25%                 45%                  56
                                        20%                 35%                  57
                                        10%                 14%                  71
                                           8%               12%                  67
                                           8%               16%                  50
  Any Gasoline Card                        7%               12%                  58
                                           7%               13%                  54


             Source: Simmons NCS/NHCS Spring 2006 Full Year – Adults 18+ Pop
      U.S. Hispanics Are More Likely Than
         Non-Hispanics to Send Money
                Outside the U.S.

                        25%




                                                             3%



            Hispanic                      Non-Hispanic

Sent Money Outside the U.S. in the Last 12 Months
          Source: Simmons National/Hispanic Consumer Study Spring 2006
In 2005, U.S. Hispanics Sent Over $18
  Billion Outside the U.S., Up 272%
              Since 2000

                                                        18 Billion

                                                    +272%

     6 Billion




    CY00                                              CY05
 Money Transfers to Outside the U.S.

     Source:2000 Pew Hispanic Center Report “the Remittance Marketplace.”
         U.S. Hispanics Rely On Key Wire
             Services to Send Money


Services/Ways You Have Sent Money in Last 12 Months
                          (Among Those That Sent Money)




       Wire Services                                                           Non-
       (ranked on Hispanic Usage)                     Hispanic                Hispanic
       Western Union                                       10%                  4%
       Some Other Way                                      5%                   4%
       Money Gram                                          5%                   1%
       Bancomer                                            3%                   0%
       Dolex                                               2%                   0%
       Ria Envia                                           2%                   0%




               Source: Simmons National/Hispanic Consumer Study Spring 2006
     Hispanics Primary Reason For Saving is
      To Maintain a Good Monthly Budget

 Sticking to monthly budget                                           53%

Maintaining an Emergency Cash Fund                      43%

Saving for Retirement                               41%

Searching to reduce monthly payments 40%

Saving for Children’s Education 35%


Saving to Buy Home       27%


  Top Priorities Among Hispanics Currently Saving
                      Money
                          Source: Yankelovich Hispanic Monitor 2006
Many Financial Institutions are Targeting
 U.S. Hispanics on Spanish-language TV

       • Washington Mutual
       • Bank of America
       • Wells Fargo
       • Chase Bank
       • Regions Bank
       • Bank Atlantic
       • Commerce Bank
       • IBC Bank
Hispanic Media Consumption
Hispanics Spend an Average of 29 Hours
     Per Week Viewing Television

                                  Average # of Hours per Week Spent
                                          with Each Medium

                                                                         Non                   Hispanic
                                                Hispanic               Hispanic                 Index
                            TV                      28.9                   17.0                     170
                            Radio                   19.0                   13.0                     146
                            *Online                   9.7                    NA                         NA
                            Magazine                  3.3                   4.3                         76
                            Newspaper 3.2                                   2.6                     123




    Sources: Market Segment Research & Consulting, Inc. “The MSR&C Ethnic Market Report” 2003 – 1996.
The Univision Family
Univision Properties Are Connected to U.S.
      Hispanics Throughout the Day
  Univision’s Programming is Similar to
English-Language Network Formats, But is
       More Culturally Relevant to
           Hispanic Audiences

What They’ve Got                               What We’ve Got

Early Morning News             EARLY MORNING   Early Morning News
Talk/Game Shows/Soaps             DAYTIME      Talk/Variety/Novelas
Talk/Oprah                     EARLY FRINGE    Talk/Cristina/Game Shows/
                                               Primer Impacto
Local News/Network News         EARLY NEWS     Local News/Network News
Various                            PRIME       Novelas/Variety
Local News                      LATE NEWS      Local News/Network News
Baseball/Football/Basketball      SPORTS       Soccer/Boxing
Kids                             WEEKEND       Kids/Movies/Variety
      Univision Television Stations Located in
                    60 Markets
                   WA
                                                                                                                             ME
                                       MT                  ND
              OR                                                                                                         VT
                                                                        MN
                                                                                                                           NH
                         ID                                SD                      WI                                 NY  MA
                                         WY                                                   MI                           CTRI

                                                                         IA                                      PA     NJ
                   NV                                      NE
                                                                                                       OH            DC DE
                              UT                                                        IL   IN                       MD
                                              CO                                                            WV     VA
                                                                KS            MO
             CA                                                                                   KY
                                                                                                                 NC
                                                                 OK                          TN
                             AZ                                                                               SC
                                          NM                                  AR
                                                                                    MS       AL         GA
                                                            TX
                                                                              LA

                                                                                                                 FL


                                                                                                                             Puerto Rico
Albuquerque - KLUZ                Detroit – WUDT-CA
Amarillo – KEYU+                  El Paso - KINT                                                             Palm Springs – KVER-CA   San Francisco - KDTV
Atlanta - WUVG                    Eureka - KEUV                                                              Philadelphia – WUVP      Santa Barbara - KPMR
                                                                     Little Rock - KLRA
Austin – KAKW+                    Fresno - KFTV                                                              Phoenix – KTVW           Syracuse - WNYI
                                                                     Los Angeles - KMEX
Bakersfield – KABE                Ft. Myers – WUVF+                                                          Portland – KPOU          Tampa - WVEA
                                                                     Lubbock - KBZO
Boston - WUNI                     Ft. Smith – KXUN+                                                          Puerto Rico – WLII       Tucson – KUVE+
                                                                     McAllen-Harlingen - KNVO
Chicago - WGBO                    Hartford - WUVN                                                            Raleigh – WUVC           Tulsa - KUTU
                                                                     Miami - WLTV
Chico - KUCO                      Houston - KXLN                                                             Reno – KNVV              Victoria - KUNU
                                                                     Minneapolis – WUMN-CA
Cleveland - WQHS                  Indianapolis – WIIH-CA                                                     Sacramento – KUVS        Washington, D.C. – WFDC
                                                                     Monterey-Salinas - KSMS
Colorado Springs – KGHB-CA        Jackson – WJMF                                                             Salt Lake City – KUTH    Wichita Falls - KUWF
                                                                     New York - WXTV
Corpus Christi - KORO             Kansas City – KUKC-CA                                                      San Angelo – KEUS        Yakima – KKFQ-CA
                                                                     Odessa-Midland - KUPB
Dallas – KUVN                     Laredo - KLDO                                                              San Antonio – KWEX       Yuma-El Centro - KVYE
                                                                     Oklahoma City– KUOK+
Denver - KCEC                     Las Vegas - KINC                                                           San Diego – KBNT-CA
                                                                     Orlando – WVEN
        TeleFutura Television Stations Located in
                       41 Markets
                         WA

                                                                                                                                      ME
                                         MT               ND
                    OR                                                                                                          VT
                                                                       MN                                                            NH
                              ID
                                                          SD                      WI                                      NY        MA
                                           WY                                                MI                                     CTRI

                                                                        IA                                      PA             NJ
                         NV                               NE
                                                                                                      OH           DC DE
               CA                  UT                                                  IL   IN                      MD
                                                CO                                                         WV    VA
                                                                KS           MO
                                                                                                 KY
                                                                                                                     NC
                                                                  OK                        TN
                              AZ
                                            NM                               AR                             SC

                                                                                            AL         GA
                                                                                   MS
                                                           TX
                                                                             LA


                                                                                                                FL

Albuquerque – KTFQ+
Amarillo – KAMT                    El Paso – KTFN                       Miami – WAMI                                      Salt Lake City – KUTF
Austin – KBVO+                     Ft. Myers – WLZE                     Monterey-Salinas – KDJT-CA                        San Angelo – KANG-CA
Bakersfield – KBTF+                Fresno – KTFF+                       Nashville – WLLC                                  San Antonio – KNIC+
Boise – KUNS                       Hartford – WUTH-CA                   New York – WFUT+                                  San Diego – KDTF
Boston – WUTF                      Houston – KFTH                       Orlando – WOTF                                    San Francisco – KFSF
Charleston – WJEA                  Idaho Falls-Pocatello – KUNP         Palm Springs – KEVC-CA                            Santa Barbara – KTSB+
Chicago – WXFT                     Laredo – KETF-CA                     Philadelphia – WFPA-CA                            Tampa – WFTT
Corpus Christi – KCRP-CA           Las Vegas – KELV                     Phoenix – KFPH+                                   Tucson – KFTU+
Dallas – KSTR                      Los Angeles – KFTR                   Portland – KOXO-CA                                Washington, DC – WMDO - CA
Denver – KTFD                      McAllen-Harlingen – KTFV+            Sacramento – KTFK                                 Yuma-El Centro – KAJB
   In Fact, More Than 1/3 of All Early News
      Viewing Goes To Univision Stations
              in these Markets!
Univision’s Nielsen Early News A18-49 Ranking
             #1 Ranked                    Share
             Laredo                           92%
             McAllen                          72%
             Fresno                           60%
             El Paso                          55%
             Monterey- Salina 51%
             Bakersfield                      43%
             Phoenix                          41%
             Los Angeles                      39%
             Albuquerque                      37%
             Sacramento                       37%
             Houston                          36%
             Palm Springs                     35%
             Las Vegas                        33%
             San Diego                        32%
             Miami                            27%
             San Francisco                    21%

              Source: Feb 2007 NSI M-F 6-630P or 5-530P.
  Bilingual Hispanics Prefer To Watch
       Spanish-language TV News

       English
        only,
        16%


                                                         Spanish,
                                                          57%


     Spanish
        &
     English,
      27%



Preferred Language For News Programming
        Among Bilingual Hispanics
                 Source: Tomas Rivera Policy Institute
     The Majority of Univision Viewers Do Not
         View ANY English-language TV
Percent of Univision/Telefutura Viewers A18-49 who
     did not watch any English-Language TV*
  Sacramento                                                                                                                           81.4%

      Atlanta                                                                                                                      78.9%

   Bakersfield                                                                                                                75.6%

       Raleigh                                                                                                              73.9%

      Phoenix                                                                                                       69.1%
      Houston                                                                                                    66.9%

       Austin                                                                                                  65.1%

       Fresno                                                                                              62.7%
        Miami                                                                                    55.9%

  San Antonio                                                                               52.3%

      Tucson                                                                              50.6%
 San Francisco                                                                           50.4%

        Dallas                                                                   44.9%

  Los Angeles                                                                    44.7%
      Chicago                                                              40.8%

    New York                                                              39.7%

  Philadelphia                                                        37.3%
            Source: May06 NSI M-Su 6am-2am Average Weekly Cume. *English-language affiliates included are ABC, CBS, NBC, FOX, WB, & UPN. Due to limitation on
                                 Nielsen’s software Miami, Houston, SA, Phoenix, SAC, AUS, ATL, & Raleigh are based on diary-only ratings
Univision Viewers Are Actively Interested in
       Spanish-language Advertising

• Watch the Ads
  – Hispanics watching Univision 62%
  – Non-Hispanics watching English TV 45%


• Talk About the Ads
  – Hispanics watching Univision 40%
  – Non-Hispanics watching English TV 7%


• Purchase Because of Ads
  – Hispanics watching Univision 52%
  – Non-Hispanics watching English TV 6%
          Source: Nielsen Media Research Univision Phone Surveys 2003
60% of U.S. Hispanics Have Internet Access

                                                           60%

                                                   27 Million



                                37%

                          14 Million
           24%

       8 Million




       2000              2003                      2005

% of US Hispanic Population with Internet Access
                   Source: Simons, Dept. of Commerce, U.S. Census
    60% of Online Hispanic Households That
      Bought a Car in the Last Three Years
          Conducted Online Research

“Sixty percent of online Hispanic
households that bought a car in the
last three years researched vehicles
online, so we recognize the
importance of serving Spanish
language consumers in the way they
are most comfortable”
     - Matthew Kumin, General Manager of Edmunds.com
      73% of Hispanics Intend to Research
       Their Next Vehicle Purchase Online


                                                               27%



Research Online

            73%

     % of Hispanics With Internet Access Who Plan to
      Research Their Next Vehicle Purchase Online

                     Source: PR Newswire/Autobytel, Aug 2001
     Univision.com Users Consult the Internet
                 Prior To Purchase
•   92%: For information, the first place I look is the
    Internet

•   95%: Going online is the best way to start learning
    about a product or service

•   90%: Online is the best way to compare prices
•   88%: The Internet has changed the way I get
    information on products




                       Source: Univision.com Internal User Profile Study, August 2004
    Univision.Com Users Are Significantly More
 Likely to Have Purchased or Leased a New/Used
      Vehicle Than All Other Hispanic Groups

Purchased New/Used Vehicle Past 12 Months
              46%
                                                                        27 Million
                                     38%
                                                            35%



                                                                                  20%




    Univision.com           Any Access          Have Access No           No Access
                                                     UOL
    Source: Hispanic Internet Study, Nielsen Media Research, March 2005 Base: Spanish Dominant/Bilingual Hispanics 16+
      Univision.Com Users Are 3x More Likely to
       Plan to Purchase/lease a New Vehicle in
       the Next 12 Months Than Hispanics Who
               Have No Internet Access

Planning to Purchase/Lease a New Vehicle in Next 12 Months
                                                       39%




                                                                                                  12%




                                                Univision Users                           No Use Anywhere




          Source: Hispanic Internet Study, Nielsen Media Research, March 2005 Base: Spanish Dominant/Bilingual Hispanics 16+
Preparing Your Hispanic
  Marketing Strategy
   When it Comes to a New Auto Purchase,
   Hispanics are More Influenced by TV Ads
                 than Others
% of respondents who Are Heavily Influenced by TV
       Advertising in Auto Purchase Decision


          Non
        Hispanic       4%
        Whites


       African
                                                               15%
      Americans



       Hispanics                                                 17%



                   Source: Yankelovich Hispanic Monitor 2006
     Hispanics Desire More Customized
      Financial Products and Services

“I wish more financial institutions would offer
 more products and services with Hispanics in
                   mind.”




Hispanic      50                                 41                =91%

             Agree                 Strongly Agree




                     Source: Yankelovich, 2006 Hispanic Monitorc
    Hispanics Want More Information on
           Saving and Investing

 “I wish I had more information about saving
           and investing my money.”




Hispanic      50                                  41              =91%

            Agree                   Strongly Agree




                    Source: Yankelovich, 2006 Hispanic Monitorc
      Hispanics Are Interested in Financial
              Service Advertising

                14%




                                                                4%




           Hispanic                         Non-Hispanic

Percent of Respondents that Agree with the Statement:
     “I find ads for financial services interesting”
                Source: Simmons National/Hispanic Consumer Study Spring 2006
        The Inclination by U.S. Hispanics to
        Purchase Brands Which Advertise in
              Spanish Rising Steadily
“I would be more inclined to purchase brands which
            are advertised in Spanish.”
                                                                    71%
                                       62%                 64%
              55%    58%

       46%




      1990   1992   1994             1997                2000       2002

              Percent “Agree” with Statement

                       Source: Yankelovich, 2002 Hispanic Monitor
Yet Hispanics Have Limited Access to
 Information on Financial Services

     • Although Hispanics represent 14% of
       the total population

     • The Financial Services category
       represents only 3.4% of all Spanish
       language advertising efforts

     • Only 2.1% of all Financial Services
       advertising efforts are dedicated to
       Hispanics

            Source: AHAA, Advertising Budget Alignment
     Financial Institutions Re-Thinking Their
        Business Strategies to Cater to the
                 Hispanic Market
• At Bank of America, Spanish-language advertising brought in
  1 million new checking accounts from Hispanics last year -- fully 25% of the
  new accounts opened.

• Banco Popular, a fast-growing bank based in Puerto Rico, now sends
  trucks that are outfitted with teller booths to U.S. construction sites so
  Latino laborers can deposit their checks directly into banking accounts.

• In California, Wells Fargo & Co. is redecorating its branches with Mexican
  themes. That helped spur holders of matricula consular, the Mexican ID
  cards often used by illegal immigrants, to open 700 new accounts per day
  last year.

• U.S. banks may soon go on a shopping spree in search of smaller regional
  players with ties to Latino communities

• Foreign banks such as Spain's Banco Bilbao Vizcaya Argentaria have
  already snapped up banks in Texas, California, and Florida


                           Source: Business Week, January 17, 2005 Issue
    The Competition is Pursuing Hispanic
       Marketplace in Creative Ways!
         Countrywide Mortgage…

• Based in Calabasas, California
• Largest mortgage lender to emerging markets
• 22% of all loans to Hispanic market
• Increased hiring of bilingual employees
• Expanded marketing and advertising
• Strengthened relationship with brokers and
  intermediaries
• Joined in educational initiatives within
  community to foster homeownership
                  Source: Various Countrywide Press Releases
  Customized Products for Hispanic Market

• Provide counseling for perspective Latino customers
• Developed innovative mortgage products specifically
  geared to broaden range of individuals who qualify

• Instituted the use of “flexible” underwriting guidelines for
  borrowers with non-traditional credit histories. Consider
  non-traditional credit, income and asset sources.

• Optimum Loan Program to assist creditworthy individuals
  who have little or no funds for down payments and
  closing costs. Program requires cash contribution of the
  lesser of one percent of the home’s sale price or $500.


                  Source: Various Countrywide Press Releases
Countrywide’s We House America Program


Three basic principles:
• Lowering the barriers to homeownership
• Increasing education about homeownership
  opportunities
• Driving down the cost of homeownership
      Delivering the American Dream!
• $1 trillion funding goal through 2010
• Placed 2.4 million families into homes and
  expect to triple that number by 2010



             Source: Various Countrywide Press Releases
 Now is The Time To Evaluate Your Hispanic
         Business Development and
           Marketing Strategies


“The Hispanic community is an enormous part of our
economy, and for some industries – automobile in
particular – its value far exceeds its numbers. It
doesn’t matter what a company might be marketing,
the Hispanic market merits a thorough evaluation.”
                   -   Bob Jordan, president International Demographics, Media
                                                                Audit (9/2005)
    Credit Union National Association

• Premiere national trade organization serving
  U.S. credit unions and associations
• Extending services to Hispanics an organization
  PRIORITY
• Set up a Hispanic Outreach Taskforce to
  address the needs of the Hispanic Market
• Result: The Hispanic Quick Starter Kit
    The Hispanic Quick-Start On-Line Kit

• A practical “how-to” manual designed to get you
  started in your Hispanic services
• Can be downloaded for FREE on the CUNA
  website
• To obtain the on-line kit go to:
  http://www.cuna.org/initiatives/hispanic/quick_st
  art/kit.html
The Hispanic Quick-Start Kit Key Elements


 • Why Focus on Hispanics
 • Obtain Initial Board Approval to Research
   Serving the Hispanic Market
 • Identify Regulatory Processes and Procedures
 • Research Support From Other Credit Unions
   and Community Partnerships
 • Implement Product(s) Offering
 • Hire and Train Appropriate Staff
 • Launch Hispanic Program
   California Credit League eTraining

• How to serve your Hispanic membership
• Why is it important to serve the Hispanic population?
• What particular products, services, and delivery
  systems will your Hispanic members value?
• What are some effective ways to promote credit union
  membership in the Hispanic community?
• Which disclosures and documents should your credit
  union provide in Spanish?
• Offer on-line seminars
• To view training go to:
  http://www.ccul.org/a_education/etrain_archives.cfm
Univision’s Financial Fluency Campaign
¡Gracias!

				
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