logistics
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LOGISTICS
MANAGEMENT
DEFINITION
• According to the Council of Logistics
Management (CLM) “Logistics is the process of
planning, implementing and controlling the
efficient and effective flow of goods, services
and related information from point of origin to
point of consumption in order to meet
customer requirements”.
Logistical Management?
• Performing physical movement of materials
efficiently and effectively
• Ensuring availability of resources at minimum
cost for production
• Ensuring availability of finished products at
minimum cost to the customer
• A Function Of Business Management
VENDOR SUPPLIER CUSTOMER
What?
Where?
When?
Who?
How much?
How?
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What is Supply Chain?
Vendor’s Customer’s
vendor
Vendor Supplier Customer
customer
Source of raw
End users
materials
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What Causes Bad Logistics?
1. Infrastructure
• Bad roads, inefficient railways, poor
communication lines, congested ports
2. Government policies
• Octroi
3. Information
• Inadequate information, bad
communication
4. Management decisions
• Bad management decisions like carrier
selection, outsourcing etc.
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What Does Bad Logistics Cause?
Costly products - Poor logistics adds costs.
HOW?
• Higher cost of capital (delayed deliveries)
• Damaged products (bad roads, bad vehicles, bad
packaging)
• Excessive movement costs (wrong deliveries)
Shortages as product/service delivery fails
• PDS and FCI stocks
Deteriorating economy
• Law and order problems
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OPERATING OBJECTIVES OF LOGISTICS
• Rapid Response
– firm’s ability to satisfy customer’s requirement in a
timely manner.
• Minimum Variance
– any unexpected event that disrupts system
– operations are disrupted by events like delays in
order receipt, disruption in manufacturing, goods
damaged at customer’s location and delivery to an
incorrect location
– Traditional solution-safety stock or use high cost
transportation.
• Minimum Inventory
– asset commitment and inventory turnover
– reduce the inventory without sacrificing customer
satisfaction.
• Movement Consolidation
– grouping small shipments together in order to reduce
transportation cost.
• Quality Improvement
– Logistics is a prime part of developing and
maintaining continuous TQM improvement.
• Life-Cycle Support
– also called cradle-to-cradle logistical support
– going beyond reverse logistics and recycling to
include the possibility of after sale services, product
recalls and product disposal.
– Eg: Cold drink industries use their glass bottle again
and again whereas the cans are reused in making of
paper dishes.
What are logistical functions?
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Inventory Management
• Neither stock-out nor stockpiling of inputs or
outputs
• Minimum cost by minimum stock & high turns
• Just In Time to customer (internal and
external)
• Inventory policies, models, systems
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Information management
Importance in competitive business
Response to customer
Customer service
The role Information Management function
Accurate information
Real time information
Choice of Information technology –
phone, fax, internet, satellites, RFID
(Radio Frequency Identification Device),
EDI
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Transportation
Physical movement of materials
The most visible function of Logistics
High contributor to costs of logistics
Movement costs
Preservation costs
Cost of idle asset
Administration costs
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Net work analysis
Analysis of Logistical Network to retain or gain
competitive edge
Number of facilities and their locations
Communication systems
Operational decisions
What?
Who?
How much?
Where?
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Warehousing
Strategic storage – storage as an activity in W/H
Value Adding Activities in warehouses
Switching facility rather than a storage facility
Economic benefits (cost reduction) & service
benefits (customer service)
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Material handling
Receiving, moving, storing, dispatching
activities
Cost adding activity
High capital cost as well as high running cost
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Packaging
Product Protection
Facilitation of transportation & material handling
Types of packaging
Consumer packaging
Logistical packaging
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LOGISTICAL PERFORMANCE CYCLES
Cycles are sets of logistical activities in logistical
value chain
Types of Logistical Performance Cycles
1. Procurement
2. Manufacturing support
3. Physical distribution
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VENDOR
PROCUREMENT
CYCLE
COMPONENTS
PLANT
MANUFACTURING
SUPPORT CYCLE
ASSEMBLY
PLANT
DISTRIBUTION PHYSICAL
SYSTEM
CENTER DISTRBUTION
OUT PUT
CYCLE
CUSTOMER SYSTEM IN PUT 28
INPUT 28
Important features
1. Logistical performance cycles link all
participating firms (facilities) and
organizations in the value chain up and down
by information and product movement
2. Input sensitive (customer order) & dynamic
3. Sensitiveness determines efficiency of
operating system
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TYPES OF LOGISTICS
• Inbound Logistics (Nov. 06)
• Outbound Logistics (Nov. 06)
• Reverse Logistics (May 06,07)
• Third-Party Logistics (3PL)
• Forth-Party Logistics (4PL) (Nov. 06)
Inbound logistics (procurement cycle)
Order
Sourcing placement
& expediting
Issue
(to user department)
Vendor
Storage (For
(Identification, processing)
documentation)
Receiving
(Documentation,
material handling,
Transportation
inspection)
Inbound Logistics
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Inbound Logistics (Nov. 06)
• All the activities related to the material movement till
the dispatch of the products out of the factory gate are
called as inbound logistics activities.
• Creation of value in the products depends upon
availability of inputs on time. Making available these
inputs on time at minimum cost is the essence of
Inbound Logistics.
• Activities of a procurement performance cycle come
under the scope of Inbound Logistics. They are
transportation during procurement operation, storage,
handling and overall management of inventory of
inputs.
INBOUND LOGISTICS (PROCUREMENT
CYCLE)
Logistical operations in procurement cycle
Potential avenues for reducing systems costs
• Value of inventory is low (capital blocked is low)
• Trade off between inventory cost reduction
(inventory in house & in transit) and transportation
cost reduction
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Important in Input Intensive industries
• Complexity
• Large number of inputs & vendors
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Outbound Logistics
Order
Order Customer
processing
transmission order
Order Customer
Order
Selection delivery
(Documentation, transportation
packaging)
Outbound Logistics
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Outbound Logistics (Nov. 06)
• All the activities in which the value added goods are to
be made available in the market for customers are
called as outbound logistics activities.
• Success of the firm depends upon the supply of
products to the customer on time. Supplying the
products of firm at marketplace at minimum cost is
the essence of Outbound Logistics.
• Activities of distribution performance cycle come
under the scope of Outbound Logistics. They are order
management, transportation, warehousing, packaging,
handling etc.
OUTBOUND LOGISTICS (DISTRIBUTION
PERFORMANCE CYCLE)
• Value added goods are to be made available in
the market distributed through the network of
warehouses and retailers’ shops
• Value of the inventory is very high as during
conversion value is added
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• Trade off between transportation cost
reduction and customer service
• Trade off between inventory cost reduction
and transportation cost reduction
• Important in Output Intensive industries
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Reverse Logistics
• Reverse logistics is also known as Product
Recall.
• It may be defined as a process of moving goods
from their place of use, back to their place of
manufacture for re-processing, refilling, repair,
and recycling or waste disposal.
Reasons for Reverse Logistics
• Rigid quality standards- it is critical in case of
contaminated products, which can cause
environmental hazard.
• Rigid laws prohibiting unscientific disposal of items
• Rigid laws making recycling mandatory
• Transit damage – e.g. leaking containers containing
hazardous material.
• Product expiration.
• Erroneous order processing by supplier
• Exchange of new product for the old ones.
• Return for repair or refill.
Drivers in Reverse Logistics
(Nov. 03, May 04)
• The success of reverse logistics depends upon the efficiency of
following subsystems:
• Product Location: For product recall it is necessary to identify the
product location in the physical distribution system of the firm. It is
difficult in case of consumer goods but easier in case of industrial
goods.
• Product Collection System: After the product location is identified,
product collection is to be done through company’s field force or
third party.
• Recycling / Disposal Centers: This may be company’s plant,
warehouse or any other location. Called back products must be
inspected before recycling or disposal etc.
• Documentation System: Proper documents should be maintained
at each level, this would help in tracing the product location.
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