banking performance metrics

ARDENTIA SEARCH NetSearch for BANKING Retain customers, understand them on a more personal level The high level of competition in the banking industry has placed an even greater emphasis on customer satisfaction and retention. As in all industries the cost of acquiring new customers is much greater than retaining existing customers. To support customer retention it is imperative for organisations to be able to accurately analyse their customer churn and develop strategies to combat the loss of customers to competitor products and services. Can your organisation… Organise and analyse huge volumes of data that are difficult to access and consolidate? Understand customers on a more personal level and gain a real understanding of their behaviour and values? Easily monitor and report customer attrition? Understand how much revenue a customer is worth to your organisation? NetSearch achieves this through… Providing accurate analysis on customer churn, highlighting both new and lost customers over a user-defined time period. Detailed analysis of the major factors influencing customer attrition and product cancellation. Flexible and scalable technology that supports current and future growth. A clean concise presentation layer that allows business users to complete complex analysis without requiring technical skills. Fully documented APIs to support integration and customisation with new and legacy applications. NetSearch provides your organisation with a fast, flexible and effective Governance, Risk and Compliance enterprise solution that not only meets your regulatory requirements but also helps you improve the performance of your business. Page 1 of 3 Revenue growth via cross-selling & up-selling The strategic focus for the banking industry has shifted from cost reduction to cost-effective revenue growth. Here, a primary objective is to scale the organisation whilst meeting investor expectations of higher annual growth rates in earnings. In addition the cost of acquiring new clients has become more expensive due to increased competition within the banking sector so the ability to cross and up-sell to an established client base provides opportunities to not only increase customer satisfaction but also increase revenue and profitability. TARGETTED MARKETING MESSAGES CUSTOMER BUYING PATTERNS NETSEARCH VISUAL ANALYSIS OF CUSTOMER BASE Can your Organisation… Target customers the range of financial products and services most appropriate to their financial position, buying patterns and personal requirements, through a consolidated view of the customer? NetSearch achieves this through… Joining information from multiple, disparate legacy systems with the capability to link subsets of results from these systems based on a common identifier. Delivering visual analysis aids such as Venn Develop customised marketing messages to send to customers based on their purchased product(s) and preferences? Use segmentation, visualization and link analysis techniques to drive a better understanding of your customer base and develop targeted groups without technical expertise? diagrams which dynamically show relationships within data not only on a transactional basis but through business and process centric views, such as by customer, by account manager by service description. Enabling rapid profiling and identification of customer segments that are pushed into external applications such as campaign management tools to drive service offers and mailing campaigns. NetSearch enables organisations to develop a better understanding of their customers needs and buying / spending patterns, providing new opportunities to drive revenue generation. Ardentia Search - NetSearch for banking Page 2 of 3 Monitor key performance metrics to increase profitability Improve Productivity There are many pressures inherent with the banking and financial sectors. Banks strive to increase shareholder value, profitability, customer loyalty whilst conforming to ever-changing regulatory conditions. In order to successfully meet these challenges, organisations must be able to understand how their business is performing and how that performance is likely to impact key metrics such as customer retention, reduced customer churn, reduced costs and increased revenue, growth and profitability easily and rapidly. Can your Organisation… Report and analyse against large amounts of data held in different repositories across the organisation? Provide accurate, pertinent results and information not only to technical users but to business users and executives? Give succinct high level overviews of the business performance, with the capability of drilling through to individual records when required? Easily adapt to meet ever-changing regulatory requirements? NetSearch allows you to… Provide rapid access to information through a common integrated reporting and analysis environment. Associate performance metrics with customers, products and services to enable greater insight into the performance of services and products and drive through improvements and efficiencies. Reduce costs and increase revenue by having a greater understanding of the organisations profitability and customer profiles. Make corporate, departmental and individual key performance indicators more accessible to a wide range of users. Use performance management as a method for reducing risk and providing a framework that can easily grow and adapt to new regulations. NetSearch provides you with a fast, intuitive and reliable mechanism for analysing both structured and unstructured data to allow your staff to be more efficient and productive in their role. Ardentia Search - NetSearch for banking Page 3 of 3 About Ardentia Search Ardentia Search develops innovative software solutions that enable employees to access corporate information in a simple, fast and intuitive manner, helping them to be more self-sufficient and productive in their day to day work. Making up–to–date information available to the right people, allows employees to make better informed decisions, reducing the risk of mistakes and maximising operational efficiency. United Kingdom Ardentia Search Limited Staffordshire Technology Park 7 Ferranti Court Stafford ST18 0GU United Kingdom Tel: +44 (0)1785 246777 Fax: +44 (0)1785 250284 Email: info@ardentiasearch.com Dubai Ardentia Search Middle East FZCO PO Box 282685 Dubai United Arab Emirates Tel: +971 4 8821446 Email: alan.rooke@ardentiasearch.com www.ardentiasearch.com