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					          A decade of

Promoting responsible business practices internationally to benefit business and society

A worldwide presence




Countries with both members and projects q
Countries with projects q
Countries with member companies q
including Youth Business International (YBI) and
The International Hotels Environment Initiative (IHEI)

as at June 2000
                                              Continental Europe

Foursome Investments Ltd

                                             The Far Eastern Group

                           Al Yousef Group

    South African Breweries

                                    HRH The Prince of Wales, President, The Prince of Wales Business Leaders Forum                              2

                                    Chief Executive’s statement – Robert Davies, Chief Executive, The Prince of Wales Business Leaders Forum    3

                                    The context: from Berlin to Seattle, a decade of political and social flux…                                 4
The Prince of Wales Business
Leaders Forum is an educational     … and changing expectations of business                                                                     5
charity set up in 1990 to promote
responsible business practices
                                    10 years of The Prince of Wales Business Leaders Forum…                                                     6
internationally that benefit
                                    … for which change has been the only constant                                                               7
business and society, and which
help to achieve social, economic
                                    A worldwide membership…                                                                                     8
and environmentally sustainable
development, particularly in new    … engaged in world-class initiatives                                                                        9
and emerging market economies.

The Forum:                          A global network of partners…                                                                              10
• encourages continuous
  improvement in responsible
                                    … and people                                                                                               11
  business practices in all
                                    Policy, principles, practice: corporate responsibility in mainstream operations…                           12
  aspects of company operations
• develops geographic or issue-
                                    … and the role of business as a partner in development                                                     13
  based partnerships to take
  effective action on social,       Central and Eastern Europe                                                                                 14
  economic and environmental
  issues                            South Asia                                                                                                 16
• helps to create an ‘enabling
  environment’ to provide the       Asia Pacific                                                                                               17
  conditions for these practices
  and partnerships to flourish.     Southern Africa                                                                                            18
                  June 2000                                    Turkey, Egypt, and The Middle East                                              19

                                                               The New Independent States                                                      20

President                                                      Latin America and the Caribbean                                                 21
HRH The Prince of Wales
                                                               Working with the United Nations                                                 22
Chief Executive
Robert Davies                                                  Working with the World Bank                                                     24
Deputy Chairmen
                                                               Engaging business in the elimination of poverty                                 25
John McGrath, Chief Executive,
Diageo, London, UK
                                                               The International Hotels Environment Initiative                                 26
Göran Lindahl, President and
Group CEO, ABB, Zurich,                                        The INSIGHT Learning Programme                                                  28
Livio DeSimone, Chairman, 3M,                                  Youth Business International: helping young people help themselves              30
St. Paul, USA

Honorary treasurer
                                    Other programmes and partnerships                                                                          31
David Nash
                                    Advocacy and dissemination: in print…                                                                      32
Honorary counsel
Jyoti Munsiff                       … and online                                                                                               33
Auditors                            Change and continuity: taking lessons and experience into the 21st century                                 34
Horwarth Clarke Whitehall

Legal advisers
Bates, Wells & Braithwaite          Appendix: members, partners                                                                                35
 HRH The Prince of Wales,
 President, The Prince of Wales
 Business Leaders Forum

    HRH The Prince of Wales plays an
    active role in the Forum, and has
    taken part in over 50 Forum
    events in some 30 countries since
    1990. The Forum grew out of
    Business in the Community in the
    UK, of which he became
    President in 1985. Other British
    charities include The Prince’s
    Trust, an initiative designed to
    provide opportunities for young
    people. His Royal Highness has
    led Forum events, visited
    projects, hosted planning
    meetings, met with sponsors, and
    worked behind the scenes. He is
    also closely associated with the
    International Hotels Environment
    Initiative and Youth Business

2     Promoting responsible business: The PWBLF, 1990-2000
Chief Executive’s statement

‘Globalisation’ and ‘emerging markets’ were not terms in use when the Forum was
launched in 1990. The Iron Curtain across Europe had just come down, Deng Xiaoping had                   Robert Davies,
                                                                                                         Chief Executive,
recently signalled full speed ahead for free enterprise in China, and Nelson Mandela walked
                                                                                                         The Prince of Wales Business
free from prison nine days before our founding meeting in Charleston, South Carolina. It                 Leaders Forum
was a time when many corporate CEOs were focussed on the aftermath of the Exxon Valdez
                                                                                                         Do I think that we have achieved what
oil spill, which was damaging the Alaskan environment and spilling beyond into Board
                                                                                                         we had hoped? I would never have
rooms across America with demands for better stewardship. Change and challenge were in
                                                                                                         guessed that corporate social
the air.                                                                                                 responsibility would rise so high in the
                                                                                                         public mind, or take root in so many
From the outset we pursued three pathways. First, in making the case that in this new                    places. Nor could I have foreseen the
world order well-led and competitive businesses had a positive role to play in development               Forum’s experience being valued to the
                                                                                                         extent that it is by leading institutions.
challenges, through responsible core business practices and engagement with society.
                                                                                                         But it’s a painful fact that, in spite of
Second, in showing that – while partnership and collective action is difficult – in the                  progress, a gap too often remains
networked society it is essential to combine business skills and resources with community                between rhetoric and reality, between
support and public accountability. Third, in demonstrating that scale could only be                      principles and practice. Our ambition
achieved and economic exclusion addressed through ‘enabling environments’ in which                       is to help close that gap, and enable
                                                                                                         businesses to win trust as true partners
governments, international institutions and the media all played a part.
                                                                                                         in development.

In the early days our focus on the social dimension of sustainable business and community
engagement was seen as ‘novel’, but not entirely serious. By the end of the decade things
had changed. The engagement of business in and with society is now seen as being central
to its licence to operate.

Spanning A decade of difference – from Berlin to Seattle – this report documents highlights
of the Forum’s activities, achievements and encounters, working with many companies and
partners in over 60 countries. While our activities have evolved, our ‘A-B-C-D’ focus has
been constant – advocacy of the case for corporate social responsibility and partnership,
brokerage of partners, capacity-building in training managers and partners for leadership
and action, and dissemination of ideas and good practices.

None of this would have been possible without our President HRH The Prince of Wales, the
support and faith of our corporate members, our key strategic partners, and the skilled
team of staff and associates who work for the Forum around the world. All of these must
share fully in the credit for these achievements.

                                                                                              Promoting responsible business: The PWBLF, 1990-2000    3
The context: From Berlin to Seattle,
     a decade of political and social

 If globalisation is to succeed, it
 must succeed for poor and rich
 alike. It must deliver rights no
 less than riches. It must provide
 social justice and equity no less
 than economic prosperity and
 enhanced communication. It
 must be harnessed to the cause
 not of capital alone, but of
 development and prosperity for                                                                                 Seattle, 29th November 1999
 the poorest of the world. It must
 address the reactions of                                                           Berlin, 9th November 1989
 nationalism, illiberalism and
 populism with political answers
                                              A decade which began so full of expectation after the fall of the Berlin Wall ended – in
 expressed in political terms.
                                              Seattle in December 1999 – with violent protest against the very system of capitalism and
 Let us choose to unite the power of          an open, global, market economy which had in effect been heralded at the Brandenburg
 markets with the authority of
                                              Gate in November 1989.
 universal ideals. Let us choose to
 reconcile the creative forces of
 private entrepreneurship with the            It was a decade of momentous change. In the           degradation. The building blocks of the new
 needs of the disadvantaged and               early 1990s, the countries of central and eastern     societies were fragile – with governments slow to
 the requirements of future                   Europe and the former Soviet Union achieved           enact their new commitments to accountability
 generations. Let us ensure that
                                              independence and came, one-by-one, under the          and transparency, businesses first and foremost
 prosperity reaches the poor. Let us
                                              banner of market economy and democracy. The           keen to make quick money, and nascent civil
 choose an enlightened way
 forward towards our ultimate,                move towards political and economic freedom           societies struggling to take root in infertile
 shared goal: a global marketplace            was contagious, with pro-market reforms in            ground. The spectre of regional conflict hung
 that is open to all and benefits all.        China and later in India, and democratisation         over the decade, from the Gulf War in 1991,
 Kofi Annan,                                  and liberalisation in Latin America. The system of    through the disintegration and recasting of the
 Secretary-General of the United              apartheid was dismantled in South Africa, which       former Yugoslavia, to ethnic conflict in Central
 Nations, New York, USA                       held its first free and fair elections in 1994.       Africa and Indonesia.

                                              This transformation brought the promise of freer      A bi-polar world seemed to have been replaced
                                              trade and open markets, and democratic                by a newer and more monolithic world order,
                                              societies which respected the rights of the           loosely supervised by global organisations,
                                              individual to free speech and assembly. Globally,     backed by richer nations and fuelled by a huge
                                              economies around the world were seen to be            potential for increased economic activity. Yet
                                              converging. An inclusive culture of transparency      fundamental problems persisted, with as many
                                              and civil society grew, with the number of            as three billion people, half of the world’s
 The PWBLF has worked closely                 international NGOs nearly doubling over               population, living on less than $2 a day. The
 with the UN and its agencies
                                              the decade.                                           World Trade Organisation – successor to GATT
 on a range of different
 programmes (see page 22). In
                                                                                                    and champion of rules-based international
 1999 the PWBLF was a day-to-                 Yet in the wake of change came real challenges,       economic expansionism – seemingly personified
 day partner for the Secretary-               born of escalating problems caused by                 the new status quo, and the violent scenes
 General’s office in turning into             diminished social safety nets, rural migration,       around its talks in Seattle in December 1999,
 reality the outline of the idea              rapid capitalist expansion unchecked by               broadcast live all around the world, showed the
 of the ‘Global Compact’
                                              regulatory and legislative frameworks, and            extent of the disquiet over the perceived
 between the UN and business.
                                              the exposure of decades of environmental              downsides of the system of global capitalism.

4   Promoting responsible business: The PWBLF, 1990-2000
flux …                          and changing expectations
                               of business
                                                                                                                                          Business is not in opposition to
                                                                                                                                          sustainable development. In fact, it
 Over the decade, changes in the world order brought unparalleled opportunities for business,                                             has a fundamental role in
 coupled with unfamiliar challenges. Vast new markets opened, for both the sourcing and the                                               delivering it, and in meeting the
 selling of products. Trading partnerships consolidated – in the EU, NAFTA, the ASEAN countries of                                        needs of today’s world without
 the Far East and the MERCOSUR countries of South America – promoting tariff- and custom-free                                             depriving future generations of
                                                                                                                                          their means to do so.
 trade within regional groupings. Meanwhile the WTO continues to seek to make free but regulated
 trade a truly global reality. Alongside the opening of new markets, the diminished economic                                              In essence it is about enlightened
 significance of the nation state and the growth of transnational enterprises, aided by nothing short                                     self interest. The simple fact is that
                                                                                                                                          business needs sustainable societies
 of a revolution in the capacity of computing and Internet technology to facilitate the electronic
                                                                                                                                          in order to protect its own
 conduct of business and communications, the horizons of business were extended yet further.

                                                                                                                                          Sir John Browne,
                                                                                                                                          Chief Executive Officer of BP
                                                                                      From a figure of only 7,000 in 1970, it is          Amoco, London, UK
                                                                                      estimated that some 50,000 companies                Non-executive director of
                                                                                      worldwide are now operating at a truly              SmithKline Beecham,
                                                                                      multinational level. Private sector                 Intel and Daimler
                                                                                      funding into emerging markets now far
                                                                                      outstrips the flow of official
                                                                                      governmental aid, and much of that
                                                                                      official aid is now specifically designed to
                                                                                      create the investment climate in which
                                                                                      the larger sums being made available as
                                                                                      private equity can be leveraged to an
                                                                                      even greater extent.

                                                                                      These new markets have presented
                                                                                      unfamiliar challenges, where working
                                                                                      conditions are profoundly different and
                                                                                      ground-rules for business unestablished.
                                                                                      In the latter part of the decade, financial         BP Amoco is Britain’s largest
                                                                                      crises in Russia, Latin America and the             company and the third largest
                                                                                      ‘tiger’ economies of South East Asia have           oil corporation in the world,
                                                                                      exposed the weak economic foundations               with interests in 20 countries
                                                                                      of the territory into which North                   including large holdings in
                                                                                                                                          Alaska and the North Sea. BP
                                                                                      American, Japanese and European
                                                                                                                                          was a founding member of The
 In 1999 The        Role of large companies in society –                              companies are now moving. It is now                 Prince of Wales Business
 PWBLF and The      % of people answering:                                    estimated that some 70 of the world’s 190                   Leaders Forum. In November
 Conference Board
                      help build better society for all                       sovereign states present security risks.                    1995 BP and the PWBLF led a
                      make profit, pay taxes                                  Multinational companies are being watched by a              mission of World Bank officials
 research among
                                                                                                                                          to visit a series of
 25,000 people in
                                    O    2O    4O      6O     8O
                                                                              more critical public, made increasingly aware by
 23 countries, on                                                                                                                         business/community social and
                                                                              a growing community of NGOs and activists who               economic development
 the changing       India
 expectations of                                                              can maximise the power of the Internet to expose            partnerships underway in the
                    United States
                                                                              any perceived wrongdoing in almost real time.               Casanari oil region of
                                                                              With increasing demands being made of                       Colombia. This initiative led to
                                                                              businesses, there is increasing frustration at what         the launch of the World Bank-
                                                                                                                                          sponsored Business as Partners
                    Kazakhstan                                                seems to be their failure to assume the full
                                                                                                                                          in Development programme.
                                           Source: Environics International   weight of their social responsibilities.

                                                                                                                           Promoting responsible business: The PWBLF, 1990-2000    5
10 years of The Prince of Wales B

 Our 10 are part of the everyday
 life of millions of people around
 the world. We believe it is
 essential to the long-term
 wellbeing of Diageo that we are
 sensitive and responsive to the
 wider world in which we exist.
 Companies are part of society as
 much as individuals – just on a
 larger scale.

 That is why we are convinced that
 good corporate citizenship is
 directly relevant to the
                                              The Forum was born of a vision for sustainable development and practical commitment to
 achievement of our business goals,
                                              partnership action. From an initial base of Anglo-American support secured at its founding
 and aligned with shareholder
 value. It is why we strive to play           meeting in 1990, it became an independent international organisation supported by some of
 an active part in the social,                the foremost business leaders in Europe, America, Asia and the Middle East.
 economic and environmental
 wellbeing of the communities we              At the end of its first year in operation, the           rather radical and ill-focussed. Less than six
 are involved with, and why we
                                              Forum had five staff, five member companies,             years later, the same issues could be discussed
 describe corporate citizenship as
 “doing good business”. It is why we
                                              a small office in an attic in the City of London,        comfortably in most Board rooms. The
 have been core supporters of The             and a turnover of less than £250,000. At its             Forum’s approach was to develop alliances
 Prince of Wales Business Leaders             tenth anniversary, it employs a team of over             with expert organisations, broker partnerships
 Forum since the very beginning.              30 staff working out of London and a further             to assist the implementation of corporate
 John McGrath,                                20 associates around the world. It has some 60           responsibility strategies, and profile good
 Chief Executive Officer of                   member companies and corporate partners,                 practice.
 Diageo, London, UK, and a                    occupies an office and conference suite in
 Deputy Chairman of
                                              London’s Regent’s Park, and sees an annual               While the approach has demanded flexibility
 The Prince of Wales
                                              turnover of some £3 million.                             and creativity, the Forum has remained
 Business Leaders Forum
                                                                                                       focussed on its core values and vision, that of
                                              The Forum has evolved as fast as its subject             a holistic approach to corporate citizenship
                                              matter. In the mid-1990s, for example, its               within business. Responsible business is about
                                              focus on issues of business ethics, social               core business practices and standards, not just
                                              development and human rights was seen as                 about philanthropy and community

                                               q Some 800 international          q Civil society              q Pioneering of training
                                               seminars, workshops,              partnerships – with          workshops in partnership      q Pioneering of youth
                                               conferences and meetings in 80    hundreds of charitable       techniques to underpin        enterprise programmes in
                                               cities across six continents      foundations, and             sustainable economic          Hungary for over 900
                                               q Public sector partnerships –    thousands of international   development with over 600     young people, and master
                                               with 15 national governments,     and local NGOs               participants in Bangladesh,   classes for 180 enterprises
 When Diageo (then Grand
 Metropolitan) was returning to                and 15 international              q Research surveys on        Bulgaria, Czech Republic,  q Development of the
 the Indian market in 1996,                    development agencies              attitudes to corporate       Hungary, India, Poland and first work experience
                                                                                 citizenship in 40            Slovakia                   partnerships in Central
 The Forum brought it into                     q Private sector partnerships –
 working partnership with the                  with over 80 member               countries                 q Development of a cross-     Europe for 350 Czech and
 Baharatiya Yuva Shakti Trust,                 companies past and present,       q Qualitative and         cultural management           Hungarian students;
 which is now the largest                      over 150 other multinational      quantitative research on  education programme for over formation of careers
 initiative in India providing                 companies at headquarters or      over 100 companies as     100 heads of state-owned      advice service in the Czech
 opportunities for young                       through in-country operations,    primary sources for PWBLF enterprises and international Republic reaching over
 people to set up in business.                 and over 1000 local companies     publications              companies in China            1,000 students

6   Promoting responsible business: The PWBLF, 1990-2000
usiness Leaders Forum…

… for which change has been the only constant
                                                                                                                                         One of the most pressing
                                                                                                                                         challenges which we as business
                                                                                                                                         leaders in the Asia region face
                                                                                                                                         today is responding to the
                                                                                                                                         demands for competitiveness in
                                                                                                                                         the global economy. This
                                                                                                                                         requires first rate management,
                                                                                                                                         a keen sense of what our
                                                                                                                                         customers want, and
                                                                                                                                         continuous improvement in our
                                                                                                                                         products, services and processes.
                                                                                                                                         There are few better
                                                                                                                                         illustrations of this than in the
                                                                                                                                         drive to meet world class
                                                                                                                                         environmental standards … it is
                                                                                                                                         increasingly demanded as the
 Above left: The PWBLF sets up a meeting between Secretary-General Kofi Annan and other UN officials with senior business                entry standard to the global
 leaders to discuss methods of partnership between public and private sectors, New York, November 1997                                   economy.
 Above: PWBLF staff on a South African INSIGHT programme, Alexan Township, Johannesburg, 1994
                                                                                                                                         Douglas Hsu,
                                                                                                                                         Chairman and Chief
                                                                                                                                         Executive Officer,
 investment. It is a strategic commitment in every               The Forum is a relatively small organisation with                       The Far Eastern Group,
 business decision and operation, and one which                  limited human and financial resources. Central to                       Taipei, Taiwan
 encompasses every building block of business: its               its philosophy, therefore, has been that its work
 skills, its logistical capacity and its people, and not         should reach as many as possible. Its publications
 just its money.                                                 are widely distributed. Its programmes involve
                                                                 individuals and organisations who then go and put
 While global in its focus, the PWBLF has always                 into practice what they have learned, shared and
 had an emphasis on implementation in emerging                   discussed. A ‘multiplier effect’ is built into
 markets, where the greatest challenges lie.                     everything that it does. Its capacity-building
 Equally, it has consistently focussed on                        programmes transfer long-term know-how. It
 partnerships – those of business with government,               encourages self-sustaining action through the
 with civil society, and with other businesses                   formation of business coalitions, such as
 operating in its region or its sector.                          independent Business Leaders Forums.

 q Launch of a global                                                                              q Assistance with the
                                                             q Development of a                    creation and development
 partnership with hotel industry    q Production of media
                                                             partnership with The World            of Business Leaders
 leaders to raise environmental     supplements on CSR
                                                             Bank for learning and                 Forums in Bulgaria, The
 standards in 8,500 hotels with     reaching more than 5                                                                                 The Far Eastern Group,
                                                             networking socially                   Czech Republic, Hungary
 750,000 rooms worldwide            million readers                                                                                      a conglomerate with
                                                             responsible business practices        and Poland, and support for           interests in the cement,
 q Development of the               q Mobilisation of £1.8 and projects                            similar organisations in              textiles, property and
 experiential INSIGHT learning      million worth of         q Work with UN agencies to            Bangladesh, Egypt, India,             communications sectors,
 programme, running 30              management and           promote the business response         Indonesia, Vietnam, Zambia            joined the Forum in May
 international, regional or local   technical assistance for to HIV/AIDS                           and Zimbabwe: all these               1996 and has been
 programmes in 15 countries to      healthcare and arts                                            with a cumulative
                                                             q Helping business respond to                                               instrumental in advocating
 exchange experience among          management in                                                  membership of 150 local
                                                             conflict through human rights                                               good environmental
 community and business             St Petersburg                                                  companies and 400
                                                             dialogue                                                                    practice in China and
 leaders                                                                                           international companies               Taiwan.

                                                                                                                       Promoting responsible business: The PWBLF, 1990-2000   7
A worldwide membership…
                                              The Forum currently numbers among its 60 corporate
 Corporate social responsibility is a         members some of the world’s leading multinational
 cornerstone of sustainable                   companies. Members represent a broad range of business
 development. Managing an
                                              sectors and world regions. They are leaders in their sectors,
 organisation, whether a large
 multinational or a small local firm,         and often in the fields of social and environmental
 and keeping it fit and profitable            accountability, community investment, stakeholder
 requires the acceptance of a wide            consultation and partnerships. Companies join on an initial
 range of social responsibilities.            three-year basis, at either Principal or Council level, and
 Although many aspects are
                                              make a commitment to ‘continuous improvement’ in their
 regulated or legislated, I believe
 most CEOs have the ambition to
                                              business practices and dialogue with stakeholders.
 reach far beyond mere compliance.
 I would like to see the                      Most member companies have made a commitment to make
 establishment of specific standards          corporate social responsibility a strategic part of company
 to ease fulfilment of corporate              operations in different areas of the world. Rio Tinto, for instance,
 social responsibility.
                                              as the largest foreign investor in Indonesia, worked with the
 Göran Lindahl,                               Forum in the aftermath of the 1998-1999 crisis to develop ways of
 President and CEO of ABB
                                              encouraging more foreign companies to develop constructive
 Group, Zurich, Switzerland, and
                                              community partnerships in the country.
 a Deputy Chairman of
 The Prince of Wales Business
 Leaders Forum                                Some are closely involved in PWBLF strategic partnership
                                              programmes, such as Coca Cola in India. Others have a strong
                                              interest in the PWBLF’s thematic programmes, such as BP Amoco,
                                              Shell and Rio Tinto with its human rights work.

                                              Others see synergies between the PWBLF’s activities in a region
                                              and their own activities, such as Levi Strauss in Poland. Others are
                                              simply aware of the growing importance of the issue of corporate
                                              social responsibility, and seek guidance in navigating a path
                                              through the ever more complex maze of issues and expectations          Perotsystems
                                              around the subject.

 ABB is the leading
 international investor in
 management development and
 training in central and eastern              Origins of PWBLF member companies, June 2000
 Europe. The Forum has worked
 with the company since 1993,
 focusing on promoting                        Europe 47%
 public/private partnerships to
 diversify employment in                      Middle East and Africa 11%
 industrial towns, initially in
 Poland, and sharing ABB
 approaches to training and
 linkages with educational                     Americas 21%
 bodies. It has also assisted ABB
 across the region in developing
 community engagement                          Asia 21%
 strategies and communicating
                                                                                                                       Board/Principal members

8   Promoting responsible business: The PWBLF, 1990-2000
… engaged in world class
PWBLF members are engaged in many different initiatives in corporate social
responsibility around the world. They have also been significant innovators in
the field, as the following ‘Principal’ member examples over 10 years illustrate:

 Diageo – runs water-related environmental and               BMW – developed a pioneering ‘Early Learning
 humanitarian projects worldwide, in its Water of            Centre’ in Johannesburg, offering child care and
 Life programme                                              education services for children of employees
                                                                                                                             The principles of corporate
 SmithKline Beecham – runs a worldwide                       Andersen Consulting – developed a unique                        citizenship, with its emphasis on
 Employee Volunteer Programme involving staff in             business and community needs analysis initiative                stewardship of the earth’s resources
 local community efforts aimed at sharing the                piloted in China, Indonesia and Poland to promote               and care for the vulnerable, are
 mission of delivering healthcare                            community outreach amongst groups of companies                  well rooted in the spiritual
                                                                                                                             traditions of the Arab world.
 The Coca-Cola Company – develops water                      Hillwood (The Perot Group) – pioneered water
                                                                                                                             Participation in the global
 purification programmes in all the regions in which         recycling in urban developments as part of a                    economy, rapid economic progress,
 it operates                                                 comprehensive approach to sustainable real estate               and our youthful population bring
                                                             development                                                     new challenges to business leaders
 BP Amoco – has run a Schools Link scheme for 30
                                                                                                                             in our region. The Forum can teach
 years, supporting partnerships between members              TRW – introduced model community launderette
                                                                                                                             us good practice from elsewhere,
 of the BP workforce and teachers                            schemes in its Mexico plant to promote workplace
                                                                                                                             particularly in human resource
                                                             and community health amongst its women                          development and environmental
 ABB Group – developed an innovative training
                                                             assembly workers                                                management. It also provides us
 partnership, the Nordic Russian Leadership
                                                                                                                             with opportunities to advance
 Programme (NORLET), between Nordic countries                Shell – pioneered an enterprise education
                                                                                                                             understanding of our region and its
 and North East Russia                                       programme to help young people set up business,
                                                             which is now running in seven countries
 KPMG – has developed an innovative model for
                                                                                                                             Amr Dabbagh,
 companies to address the social impacts of                  Mitsubishi Corporation – has recently developed                 President and Chief Executive
 privatisation, such as good practice in                     experimental tropical forest regeneration                       Officer, Dabbagh Group Holding
 unemployment and retraining                                 partnership projects in Malysia and Brazil to                   Company, Jeddah, Saudi Arabia,
                                                             combat deforestation and threats to biodiversity                and Board member, Jeddah
                                                                                                                             Economic Forum

                                                                                                                              The Dabbagh Group was
                                                                                                                              founded in 1962, and is a
                                                                                                                              leading family-owned Saudi
                                                                                                                              Holding Company comprising
                                                                                                                              over 20 autonomous companies
                                                                                                                              around the Middle East. The
                                                                                                                              company’s main interests are in
Road accidents are another of the world’s growing health hazards. PWBLF principal supporter 3M, one of the leading            printing, agriculture, IT,
manufacturers of reflective materials for road signage, is a founder partner in The World Bank’s Business Partners for        property development and
Development Programme road safety cluster initiative (see page 24). Focussing on developing and transition                    hotels, and it supports
economies, the programme stimulates responsibility for action on road safety, raising awareness and understanding of          education and training college
road safety issues, road crash data systems, road safety education and training, traffic safety legislation, and the          projects in Saudi Arabia.
enforcement of traffic laws.

                                                                                                               Promoting responsible business: The PWBLF, 1990-2000   9
 In South Africa, the rebuilding
 process is going to take a long              The Prince of Wales Business Leaders Forum focuses on building partnerships as a more
 time. It has to penetrate every              effective and legitimate approach to engaging business in development. It has built close
 level of society, every
                                              and longstanding working relationships beyond its member companies, with a broad
 relationship. Business has
 already played an important
                                              range of national and international agencies, NGOs, business associations and media
 part in the transition, but I am             around the world.
 happy to say that companies are
 becoming even more aware of                  It aims to maximise and multiply the potential and impact of its own expertise, access and
 the role they can play in                    resources, by combining with those who offer complementary elements. Its ‘partners’ are many –
 promoting stability and making
                                              they are practical and intellectual partners, funders, sponsors, managing agents and more. They
 the Rainbow Nation prosperous.
                                              number some of the key players in corporate social responsibility and sustainable development
 Business leaders are realising that
                                              around the world. The Forum’s work with, in particular, the United Nations and its agencies, The
 without socio-economic
                                              World Bank Group, USAID and the UK’s Department for International Development (DFID), has
 development, there can be no
 stability – and stability is essential       been instrumental in shaping policy and developing practical responses to the challenge of
 for doing business. The vision of            integrating business into the global development agenda.
 the company in society is in fact
 South Africa in miniature. At the
 NBI we therefore have 175
 business leaders playing an
 important part in a historic
 transition. We have recently
 launched the £100 million
 Business Trust for Job Creation and
                                                        A global network
 Human Capacity Development,
 through which business and
 government will work in
                                                        of partners…
 partnership for development. In
 this process, black and white
 business leaders had come together
 for the first time to confront the
 problems facing South Africa. We
 need all of the practical,
 emotional and intellectual support
 we can get, and we have had that
 from the PWBLF ever since their
 first INSIGHT programme in South
 Africa in 1995.

 Theuns Eloff, Chief Executive,
 National Business Initiative,
 Johannesburg, South Africa

The NBI was formed in 1995, as
the result of a merger between
two different organisations –
one, The Urban Foundation,
looking at private/public
partnerships to benefit the
disadvantaged and the poor;
the other, the Consultative
Business Movement, promoting
understanding between
business and government.
It is the leading organisation
to promote corporate
involvement in community
initiatives in South Africa.                                Some of the PWBLF’s global partners

10   Promoting responsible business: The PWBLF, 1990-2000
                                                                                  PWBLF London staff outside 15-16 Cornwall Terrace, May 2000

                                                                                                          My eight years with the Forum in
                                                                                                          central and eastern Europe has
                                                                                                          convinced me of two things: first,

…and people                                                                                               that effective partnerships require a
                                                                                                          sometimes elusive combination of
                                                                                                          collective effort, will and chemistry;
                                                                                                          and second, that there really are
                                                                                                          lessons to be learned and shared
                                                                                                          across the region, where replicating
The Forum is only as good as its people, and over 10 years it has grown to                                good practice has become an
embrace the skills of individual experts in different disciplines and regions,                            achievable goal.
either through long-term relationships or shorter ad hoc assignments.
                                                                                                          Susan Hamilton,
                                                                                                          PWBLF Regional Manager, Central
It employs over 30 staff at its international headquarters in Cornwall Terrace,                           and Eastern Europe, Prague,
overlooking London’s Regent’s Park. The Forum’s staff profile increasingly matches                        The Czech Republic
the multi-cultural, cross-sector world in which it works, while its employees have
backgrounds in business, government and civil society organisations which include
British Airways, Citigroup, Rio Tinto, Body Shop, Marsh McLennan, Human Rights
Watch, Amnesty International, the World Business Council for Sustainable
Development, the European Commission, the World Bank, the British government, BP,
The Prince’s Trust, Business in the Community, and VSO. Nationalities from five
different continents are represented, while the Forum makes a conscious attempt to
combine the skills of senior executives at a later stage in their career with those of                    Having been the PWBLF
                                                                                                          representative at the Czech
recent university graduates.
                                                                                                          Business Leaders Forum since
                                                                                                          1993, Susan Hamilton assumed
Beyond its London staff, it currently has full-time or part-time associate staff on the                   wider geographical
ground in Ankara, Cairo, Granada, Ho Chi Minh City, Hong Kong, Jakarta, Miami,                            responsibilities in 1998,
Montevideo, Prague, Singapore, St Petersburg, and Warsaw. In addition, a network of                       overseeing the Forum’s activities
                                                                                                          in the whole central and eastern
some 30 people worldwide is on occasional assignment with the Forum; while it has
                                                                                                          Europe region. She has designed
weekly contacts with its sister Business Leaders Forum organisations in Prague,                           innovative projects such as the
Budapest, Sofia and New Delhi. A further group of advisers, collaborators and                             Romany Youth Entrepreneurship
consultants is drawn from educational establishments such as the UK’s University of                       Programme, and assisted local
Warwick and University of Cambridge, and organisations such as SustainAbility and                         Business Leaders Forums and
the Corporate Citizenship Company.                                                                        other partners in Poland,
                                                                                                          Hungary, the Czech and Slovak
                                                                                                          Republics and Bulgaria.

                                                                                             Promoting responsible business: The PWBLF, 1990-2000   11
Policy, principles, practice –
  corporate responsibility in
 mainstream operations
                                              Even a decade ago Corporate Social Responsibility (‘CSR’) was not new – but the task of putting
                                              it into practice in international and emerging markets was neither high on the management
                                              agenda, nor a familiar challenge. Even where it was recognised, it was more likely to take the
                                              form of corporate philanthropy which was detached from a company’s core business relations
 The quest for Asian peace and                with employees, consumers, suppliers and local communities. The Forum aimed to work with
 prosperity in the aftermath of               pioneer companies to make the ‘business case’ for corporate responsibility, and to bring the
 World War II inspired the                    potential of the business contribution to the centre of the development agenda.
 foundation of a place where
 successive generations of Asian
                                              While the principles of corporate responsibility have                                                  twin pillars of core business practices and the
 managers could be trained to think
 independently, act collectively,             remained unchanged, perceptions of the                                                                 contribution to be made by business as a partner in
 manage effectively, and – very               responsibilities of business in society have changed                                                   development. PWBLF policy aims to look at both
 importantly – to lead responsibly.           dramatically across the decade. Issues which were                                                      the context and the implementation of corporate
 The Asian Institute of Management            contentious 10 years ago – such as human rights,                                                       social responsibility in several key areas:
 has remained a centre for
                                              the business response to HIV/AIDS, the challenges of
 excellence where builders of Asian
 societies network to shape their             child labour, social reporting and transparent action                                                  Human rights, labour and security – how can a
 progressive common future.                   against corruption – have been projected into the                                                      company ensure sound labour standards in its
 Teaching our students the social             mainstream, and the Forum’s early ‘esoteric’ work                                                      operations and supply chain? How can it operate to
 responsibilities of business requires        has become more in demand.                                                                             uphold human rights and avoid complicity in
 real imagination. I have worked
                                                                                                                                                     abuse? How can it avoid contributing to conflict and
 closely with The Prince of Wales
                                              In the new global world order, where developing                                                        act as a positive force for stability?
 Business Leaders Forum to develop
 methods for doing so, and my most            countries took a higher profile as markets and                                                         Education and leadership development – how
 fervent desire is to see a new               locations for investment, the Forum focussed on the                                                    should companies invest in education and training
 generation of Asian managers take
 on leadership positions and turn
 these ideas into reality.
                                              Social investment & philanthropy
                                              Giving money: from one-off donations, to                                                                                                                    Core business activities
 Juan Miguel Luz,
                                              leveraged funding mechanisms                                                                                                                                Investing in future business
 Associate Professor, Asian                   Giving in-kind support (both people and products)                                                                                                           development and optimising the
 Institute of Management,                     Giving in consultation and partnership                                                                                                                      multiplier benefits of business:
 Manila, The Philippines and                  Giving for long-term community capacity-building                                                                                                            Generating investment and
 Managing Director, Ramon V.                                                                                                                                                                              income
 del Rosario Sr. – AIM Center for                                                                                                                                                                         Creating jobs
                                                                                                                                                                                                          Developing human resources –
 CSR, Manila, The Philippines
                                                                                                                                                                                                          in the work place and the
                                                                                                                                                                                                          supply chain
                                                                                                                                                                                                          Providing appropriate products
                                                                                                                                                                                                          and services
                                                                                                                                                                                                          Building local business systems
                                                                                                                                                        R K ET PL ACE                                     e.g. local joint ventures
                                                                                                                                                                                                          Sharing international standards
                                                                                                                                                   VA L

                                                                                                                                                        U E C H AINS

                                                                                                                                                                                                          and business practices


                                                                                                                                                                                                          Supporting technology

                                                                                                                           AT                       C O M M U NITY

                                                                                                                              I                                                            M
                                                                                                                                  ON                                                  RA                  development and transfer
 He was formerly head of                                                                                                               AL
                                                                                                                                            &I                              IN   GF
                                                                                                                                                        NATIONAL EN     ABL                               Establishing physical and
 Philippine Business for Social                                                                                                                                                                           institutional infrastructure
 Progress, a 30-year old                      Policy dialogue & institution-building
 organisation with 180 member                 Creating an enabling environment for private
                                              enterprise and investment
 companies. With experience                                                                                                                                                                          Building shareholder
                                              Promoting ethical business practices
 spanning government, NGOs,                   Supporting good governance (public                                                                                                                     value-added and
 academe and the private                      administration, accountability, open society)
 sector, Mr Luz has written two               Contributing to policy formulation                                                                                                                     societal value-added
 books on corporate /
                                                                                * Enabling framework = regulations, legislation, fiscal incentives, voluntary guidelines and codes of conduct, public opinion, institutional
 community relations.
                                                                                structures, financing mechanisms, research, training and capacity-building, media etc.

12   Promoting responsible business: The PWBLF, 1990-2000
The potential                                                                B U IL D I N
                                                                                            G HUMAN CAPITAL

corporate contribution
                                                                     q Promoting education, training,
to host countries and
                                                                       health and safety in the workplace
communities                                                          q Building cross-border teamwork
                                                                        and learning networks
                                                                        q Paying taxes (for social services)
                                            q Creating                    q Investing in community

                                                                                                                                                                                                           The idea goes way beyond social

                                       (direct and                          and philanthropy


                                                                              programmes                                                                                                                   obligation. Its impact in

                                     indirect) jobs

                                                                                                                                                                              T IN
                                                                                                                            q Introducing cleaner

                                    q Transferring technology

                                                                                                                                                                                G TH
                                                                                                                        production systems                                                                 communities is remarkable –

                                  and international standards

                                                                                                                                                                                    E EN
                                                                                                                     q Promoting product                                                                   families can make calls for the first
                    T HE N

                                q Expanding local physical and

                                                                                                                 stewardship and life-cycle analysis
                                                                                                                                                                                                           time to migrant workers, it
                 STRE N G

                               institutional infrastructure                                                   q Sharing best practice in environmental
                                                                                                                                                                                                           decreases transport needs, it

                               q Releasing disposable income into the                                         management
                              economy q Building supplier and                                                                                                                                              creates jobs and becomes an
                              distribution networks q Generating              POTENTIAL CORPORATE
                                                                                CONTRIBUTION TO                                                                                                            economic hub in very poor
                             export revenues                                      DEVELOPMENT
                                                                                                                                                                                                           settlements. I have known
                                                                                                                                                                                                           communities throw parties and
                                                                                                      q At Board level,                                                                                    slaughter an ox when the phone
                                                           q Alleviating poverty                   adopting internationally                                                                                shop starts.
                                                   q Building trust with local                      accepted standards and
                                                         communities                                 management practices                                                                                  Kassiem Carrim,
                                       q Minimising conflict arising from                            q At Government level, supporting                                                                     Head of Community Service,
                                        company activities q Supporting                               administrations in framing regulations,
                                             community-based capacity-building
                                                                                                                                                                                                           Vodacom Group, Johannesburg,
                                                                                                       preserving human rights and
                                                    q Providing (some) social                          eliminating bribery and                                                                             South Africa


                                         ST            services for employees (and

                                            IN                                                          corruption                        ER
                                               G                                                                                                               V
                                                 SO          communities)                                                                                    GO
                                                 CI                                                                                                  O   D
                                                   AL                                                                                             GO
                                                      CO                                                                                      G
                                                         H   ESI                                                                         IN
                                                                ON                                                                  AG
                                                                                                                           O   UR
                                                                                                                      E NC

… and the role of business
as a partner in development
                                                                                                                                                                                                           The Forum has worked with
         and help develop learning resources for                                                operational philosophy? How can they confront
                                                                                                                                                                                                           Vodafone AirTouch, the
         communities? How can companies nurture                                                 specific corporate environmental challenges as                                                             world’s largest international
         values in leadership?                                                                  well as tackling global issues such as climate                                                             mobile phone company, to
         Enterprise and economic development – how                                              change, biodiversity and marine pollution?                                                                 review the role of mobile
         can a company generate entrepreneurship and                                            Human disaster relief – what role can                                                                      phone companies as ‘good
                                                                                                                                                                                                           corporate citizens’. Vodacom
         sound business activity in the communities in                                          companies from different sectors play in
                                                                                                                                                                                                           Group is one of its
         which it operates? How can business help                                               supporting humanitarian relief and emergency                                                               investments, launched on the
         governments understand the ways in which an                                            activities? By what ethical and technical                                                                  day of South Africa’s first free
         enabling business framework can be developed                                           standards should companies operate when they                                                               elections in 1994, and now the
         to fuel domestic entrepreneurial efforts?                                              are engaged in crisis management?                                                                          leading cellular network on
         Health promotion – what role can business                                              Civil society and social cohesion – how does a                                                             the African continent. The
                                                                                                                                                                                                           company went beyond its
         play as a partner in health development? How                                           company generate positive relations and win
                                                                                                                                                                                                           Community Service Obligation,
         can companies engage in the workplace, the                                             support from countries and communities? What                                                               and within three years
         marketplace and the community to promote                                               can it do to foster civil society and social                                                               provided in excess of 21,000
         wellbeing?                                                                             cohesion?                                                                                                  lines in 300 disadvantaged
         Business standards and corporate                                                                                                                                                                  communities which previously
                                                                                                                                                                                                           had less than a single line per
         governance – how should a company articulate                                           Partnership has been central to the Forum’s
                                                                                                                                                                                                           100 people. At the centre of
         and then adhere to sound ethics and universally                                        approach, and the processes of cross-sector                                                                this was the Community Phone
         acceptable rules, and develop appropriate                                              partnership – engaging business, public sector                                                             Shop involving innovative new
         principles and codes of conduct? How should it                                         and civil society – have been the focus of                                                                 technology in a programme
         ensure transparency in its operations and                                              significant analytical and capacity-building                                                               which created over 2,000 jobs.
         relationships?                                                                         activity, culminating in two practical guides to                                                           The Forum has been assisting
                                                                                                                                                                                                           further strategic development
         Environment – how can companies build sound                                            planning, building, managing and maintaining,
                                                                                                                                                                                                           in Egypt and Central Europe.
         environmental management into their                                                    and measuring the impact of partnerships.

                                                                                                                                                                                          Promoting responsible business: The PWBLF, 1990-2000   13
 To think that only ten years ago I
 was one of only a small band of
 people invited to Charleston to
 hear HRH The Prince of Wales
 pose business that startling
 challenge: what could we as
 business people do to help the
 countries of Central and Eastern
 Europe in their transition to
 democratic, free market
 economies? It was such a simple
 question, though so timely and
 correct. It made perfect sense...

 Zsuszanna Ranki,
 Member of the Hungarian
 Business Leaders Forum,
 Budapest, Hungary

                                              Ten years’ transition in Central and Eastern
                                                                                                Central and
                                              Europe have witnessed dramatic changes in
                                              the political, social and economic framework
                                              of the region. Just how far certain countries
                                              have come is evidenced by their NATO
                                              membership and beckoning accession to the              The Manager Shadowing programme was
                                              European Union. For others, the changes have    developed in partnership with Professor Maureen
                                              brought insufficient opportunity, exposed       Guirdham of Westminster University in London, with
                                              deep-seated levels of poverty and, in a few     the aim of giving final-year university students an
                                              cases, set the stage for ethnic conflict. The   insight into the world of corporate management. It
                                              PWBLF’s mission in those ten years has          grew out of a university careers advisory service
                                              focused on encouraging the business             project developed by the Czech Business Leaders
                                              community to take collective action on issues   Forum in 1993, and was a response to the lack of
                                              where business and the community share          opportunity for students in Central and Eastern Europe
 Zsuszanna Ranki is a Managing                common concerns. These issues include           to experience the reality of work before graduation.
 Partner of Ward Howell                       support for new enterprise and in the social
 Euroselect, an executive search
                                              impacts of industrial restructuring;            The first Manager Shadowing programme took place
 company in Hungary. She took
 part in the inaugural meeting
                                              opportunities for the disadvantaged and         in the Czech Republic in 1994. The programme was
 of the PWBLF in Charleston in                minorities; strengthening of links between      taken up by the Hungarian Business Leaders Forum in
 1990. She has since played a                 school and work; raising of management          1996, was piloted in Bulgaria in 1997, and was
 leadership role in the                       standards, particularly with regard to the      extended to Poland in 1999. In total, between 1994
 development of the Hungarian                 environment; corporate governance, and          and 1999, the programme has involved more than 200
 BLF, which currently has a
                                              social exclusion. To promote the mission, the   companies between them offering nearly
 membership of nearly 90
 companies, and a growing                     PWBLF has helped establish local                1,000 placements.
 reputation for effectively                   independent intermediary organisations
 promoting corporate social                   (especially Business Leaders Forums), as well   Manager shadowing placements have not only
 responsibility in Hungary.                   as building the capacity of a range of local    benefited students by preparing them for a career in
 From the earliest days, the
                                              and international organisations to work in      business, they have also helped bridge the divide
 Hungarian BLF has had a
 strong focus on support for
                                              partnership with the private sector.            between the more theoretical and academic approach
 new enterprise, having had                                                                   to education prevalent in Central and Eastern
 close links with the Kecskemet                                                               European universities. The businesses involved have
 Barracks Incubator project and                                                               gained an opportunity to forge links to universities,
 later with the development of                                                                gaining insight into the education system as well as
 Eletpalya (Livewire), a youth
                                                                                              chances to identify good students for future jobs.
 enterprise initiative.

14   Promoting responsible business: The PWBLF, 1990-2000
         From the wreckage of a
         Red Army barracks, to a
         demonstration project for
         grass roots enterprise. The
         Kecskemet Incubator House
         was developed by the PWBLF
                                                                                                                                     It was whilst I was in the UK on
         with EU, US and private sector
                                                                                                                                     the PWBLF’s Learning from
         help. Since 1994 it has created
         over 300 jobs in small
                                                                                                                                     Experience programme that I got
         enterprises in Bacs-Kiskun                                                                                                  to know The Prince’s Trust, and in
         County. A new phase to assist                                                                                               particular, the part of the Trust
         small businesses obtain skills                                                                                              that was working with young
         in information technology is                                                                                                people from disadvantaged
         being launched.                                                                                                             backgrounds, and helping them to
                                                                                                                                     build self-esteem. I thought, what
                                                                                                         Manager shadowing,
                                                                                                                                     a brilliant idea! And why couldn’t
                                                                                                                                     it work in Poland? With support
                                                                                                                                     from Anne Engel of The Prince’s
                                                                                                                                     Trust and in partnership with the
                                                                                                                                     Polish Business Leaders Forum and
                                                                                                                                     the Ministry of Labour in Poland,
                                                                                                                                     we made it happen here!

             Romany enterprise programme, Czech Republic
                                                                                                                                     Witold Kochan,
                                                                                                                                     President of the Board, Gorlice
                                                                                                                                     2012, and regional Councillor
                                                                                                                                     of Malo-Polska Voivodship,


          There is a growing gap in Central and                    developed in 1998 by the Hungarian BLF, in
  Eastern Europe between those who have                            partnership with the UK Government and the
  benefited from transition and those who have                     Hungarian Ministry of Family and Social
  not. Under Communism, unemployment had                           Affairs. This programme seeks to find
  been virtually unknown, with the State duty-                     employment opportunities for the educated
  bound to provide jobs, schools, housing and                      over 50s. In the Czech Republic, the Czech BLF                    Witold Kochan set up the
  hospitals for all its citizens. With the arrival of              has pioneered an enterprise programme for                         intermediary organisation
                                                                                                                                     Gorlice 2012 in 1995, and the
  the free market, the State and its State-owned                   young Romanies, working with the Czech
                                                                                                                                     Autokreacja programme the
  industries had to face up to the need to                         Ministry of Labour and Social Affairs and                         year after. Gorlice lies in the
  operate competitively, leaving all those                         different Romany groups. In Poland, the                           far south-east of Poland, and
  activities deemed non-essential to the business                  PWBLF is working with Gorlice 2012, the                           is typical of many towns from
  vulnerable to closure. The State had neither                     School for Leaders in Warsaw and a number of                      the Soviet era in that it had
  the money nor the support structures in place                    businesses to continue the development of the                     traditionally relied on a single
                                                                                                                                     industry for its economic base.
  to deal with the casualties, and the embryonic                   Autokreacja programme – an initiative started
                                                                                                                                     The same company, Glinik, was
  network of civil society organisations was                       in 1996 aimed at helping youngsters from                          also responsible for much of
  neither mature nor secure enough to help.                        disadvantaged backgrounds gain work or                            the social welfare of the town.
  For the first time, social exclusion had become                  enhance whatever skills they have. In Bulgaria,                   Since 1990, everything has
  an issue.                                                        the Mother’s Love programme, supported by                         changed. Restructuring at
                                                                                                                                     Glinik has led to large
                                                                   the Bulgarian BLF, helps pregnant young
                                                                                                                                     redundancies, and young
  In response, the PWBLF and its local forums                      women from impoverished backgrounds gain                          people find it increasingly
  have developed a number of programmes.                           access to information about health and                            difficult to find work. Gorlice
  These include the 50 plus/minus project,                         babycare.                                                         2012 is an attempt to forge a
                                                                                                                                     spirit of cooperation between
                                                                                                                                     the private, public and civil
                                                                                                                                     society sectors to address the
  Countries of engagement through projects, events, members or partners (since): Bulgaria (1994), Czech Republic
                                                                                                                                     town’s problems.
  (as Czechoslovakia, 1991), Hungary (1990), Poland (1993), Romania (2000), Slovakia (as Czechoslovakia, 1991)

                                                                                                                    Promoting responsible business: The PWBLF, 1990-2000   15
 Corporate Citizenship is
 well rooted in India, as are
 organisations engaged in uplifting
 health and education standards.
                                              South Asia
 The Business & Community
 Foundation most certainly has a
 role to play. We joined to be part
 of a powerful network of
 companies who felt that they
 could make a difference.

 Rahul Bajaj,
 Chairman and Managing
 Bajaj Auto, Pune, India

                                                                                                                                   Upgrading local automotive component
                                                                                                                                   producers, Maharastra, India

                                              The 1990s in South Asia saw a combination of economic and population growth, coupled with
                                              ongoing political instability and an inherent struggle to marshal basic natural resources. The
                                              PWBLF is active in four countries in the region, and many of its member companies operate
                                              locally. It has addressed such issues as the social impact of privatisation, and public/private
                                              sector infrastructure projects on the relocation and rehabilitation of indigenous peoples,
Bajaj Auto Ltd. is the world’s                retraining for retrenched workforces, and the creation of sustainable livelihoods. It continues to
second largest producer of                    build on programmes for small and medium enterprises, health and safety, the environment and
scooters and its third largest
                                              the welfare of working children.
three-wheeler manufacturer. It
supports a large number of
community involvement
programmes in the Maharastra                         Traditionally protected and often                         Manufacturers Association, France’s INSEAD
region. A PWBLF member, it                    uncompetitive, the Indian automobile sector                      business school and research institute, and The
was also a founding member
                                              fell short of international standards both in                    Prince of Wales Business Leaders Forum. The
of the New Delhi-based
Business & Community
                                              the quality of its outputs and the conditions in                 programme focussed on 20 local Indian car
Foundation, which was set up                  which they were achieved. A project designed                     component producers in Maharastra State.
with assistance from the                      to give Indian small and medium-scale                            Each firm has been visited three times, with up
PWBLF in 1995. The BCF also                   automotive component producers support in                        to ten days’ intensive consultations. The results
numbers ABB, Cadbury, Coca                    upgrading the quality of their products – with                   have been impressive, with quantified
Cola, IKEA, International
                                              a view to these being sourced by major                           reductions in product throughput time,
Distillers, Sedgwick,
SmithKline Beecham and                        multinational car companies – was launched                       change-over time of dies and casts on
PricewaterhouseCoopers                        in November 1998 as a joint initiative of                        machines, production lead time and machine
among its members. It offers                  UNIDO (the United Nations Industrial                             downtime. Health, safety and environmental
one-year academic fellowships                 Development Organisation), Fiat (through its                     standards have been dramatically improved,
for students to examine CSR
                                              local operator Magneti Marelli), India’s                         with a major focus on fire and other hazards,
topics, it runs a CSR resource
centre, convenes workshops
                                              Ministry of Industry, its Automotive Research                    and ethical standards developed on
and lectures, and also                        Association and Automotive Components                            employment conditions.
administers some of the
individual activities of its
members, such as the Cadbury
‘community initiatives’ in the
                                              Countries of engagement through projects, events, members or partners (since): Bangladesh (1995), India (1991),
Gwalior region.
                                              Pakistan (1994), Sri Lanka (1997)

16   Promoting responsible business: The PWBLF, 1990-2000
                                                                                                                                  In order for State-owned
                                                                                                                                  enterprises to face the challenges
                                                                                                                                  of reform and global competition,
                                                                                                                                  we need programmes like SBL2000
                                                                                                                                  to give us an opportunity to
                                                                                                                                  discuss new ideas, and to develop
                                                                                                                                  solutions to problems left over
                                                                                                                                  from the old system. Attending this
                                                                                                                                  programme is a starting point. I
                                                                                                                                  hope the Alumni group gives me
                                                                                                                                  more opportunities to exchange
                                                                                                                                  ideas with others, learn more from
                                                                                                                                  them, and develop our skills

                                                                                                                                  Mr Le Jing Peng,
            Agricultural training programme, The Philippines                                                                      General Manager, Shanghai
                                                                                                                                  HuChang Steel Company Ltd,
                                                                                                                                  Shanghai, China

                                                                   Improving working conditions in Vietnam’s sports
                                                                   footwear industry

Asia Pacific
China, Vietnam and Indonesia have all experienced advance and retreat amidst a volatile
political and economic climate in the 1990s. The PWBLF is focussing its work in the region
on forming business linkages between multinational companies and large national
companies and small and medium-sized enterprises (SMEs), through a combination of
practical training and technical transfer.                                                                                        The Shanghai Business
                                                                                                                                  Leadership 2000 (SBL2000)
                                                                                                                                  Programme was initiated in
                                                                   safety agencies, multilateral agencies and                     1996 by the PWBLF with the
        The sports footwear industry in Vietnam                    NGOs – to draw up a workable and communal                      mayor of Shanghai, alongside
is a key motor in the country’s economic                           action plan to address the issue. A joint plan                 Shanghai Jiao Tong University
development. It employs 500,000 people,                            was developed to share codes of conduct and                    and the China Europe
                                                                                                                                  International Business School
working largely for multinational companies                        principles of best practice, to review existing
                                                                                                                                  (CEIBS). It ran until 1999.
such as Nike, Adidas and Pentland. Its size and                    training materials, laws and regulations, and to               Shanghai faces extensive and
profile have brought international strictures                      ensure that State-owned as well as private                     rapid economic and
that if it is to operate in the international                      factories operate to equally high standards.                   environmental changes, and
market it must meet exacting global workplace                      The footwear project is part of a wider PWBLF                  the successful transition of
standards. In 1997, a report by DFID                               regional initiative – funded by DFID and                       State Owned Enterprises (SOEs)
                                                                                                                                  to the social market economy
commissioned by Pentland revealed that poor                        coordinated by regional PWBLF staff in Beijing,
                                                                                                                                  is a key economic issue. The
ventilation, exposure to hazardous chemicals                       Jakarta and Ho Chi Minh City – to create                       programme transferred
and inadequate safety equipment and training                       Business Links Initiatives in China, Indonesia                 management experience from
were putting the health of factory workers at                      and Vietnam. The three-year programme                          international business
serious risk. The PWBLF was asked by DFID to                       (1999-2002) aims to build local business skills                investing and trading in China
                                                                                                                                  with the top managers of SOEs,
consult with all the interested parties –                          and good governance through forging links
                                                                                                                                  through a cross-cultural
government, commerce, worker                                       between multinational corporations and local                   ‘manager to manager’
representatives, research bodies, health and                       small and medium-sized enterprises.                            exchange programme. It has
                                                                                                                                  involved over 60 Chinese
                                                                                                                                  executives, with 75 western
                                                                                                                                  business executives and
                                                                                                                                  experts acting as seminar
Countries of engagement through projects, events, members or partners (since): China (1994), Hong Kong (1994),
Indonesia (1998), Philippines (1998), South Korea (1992), Taiwan (1996), Vietnam (1998)

                                                                                                                 Promoting responsible business: The PWBLF, 1990-2000   17
 At The Partnership Forum, we’re
 dedicated to playing a part in the
 creation of a prosperous, equitable
 and peaceful society in Zambia.
                                              Southern Africa
 That means harnessing all the
 potential and capacity that lies in
 Zambian businesses – to add value
 both for themselves and for the              The post-apartheid era has seen a reduction in aid levels and growing business
 communities in which they
                                              competition in Southern Africa. Political instability, continuing military conflict
                                              and natural disasters threaten a number of countries, while high poverty levels
 Martin Kalungu Banda,                        prevail throughout the region, reinforced by inequalities around issues such as
 Executive Director, The
                                              unemployment, rural/urban divisions, race and gender. These disparities are
 Partnership Forum, Lusaka,
                                              accompanied by huge social problems, especially in the areas of education,
                                              crime, health (particularly HIV/AIDS) and the environment. Governments are
                                              increasingly looking to the private sector to help achieve sustainable
                                              development, with partnership solutions now widely promoted as part of a new
                                              business order. The PWBLF has concentrated on drawing Southern Africa into its
                                              international corporate social responsibility network.

 In 1999 the PWBLF was
 approached by a group of
 individuals in Zambia who had
 come together to promote
 corporate social responsibility.
 The Partnership Forum has
 begun work on two
 partnership projects (between
                                                                                                                                                               KPMG Headteacher
 Shoprite supermarket and the
                                                                                                                                                               Mentoring Scheme,
 Luangeni community in                               Following the PWBLF INSIGHT programme in South Africa in 1995, KPMG and
                                                                                                                                                               South Africa
 eastern Zambia to produce                    the Forum discussed the possibility of a Head Teacher Mentoring Scheme in South
 horticultural products; and                  Africa, replicating a successful UK scheme in which senior KPMG professionals and
 between Lusaka City Council,                 managers offered a support programme to head teachers in inner-city state schools
 local insurance companies and
                                              in London. Management advice and expertise were provided on such issues as
 street children to promote a
 secure city car parking
                                              business development plans and monitoring, quality and continuous improvement,
 service). It has also developed              finances and budgeting, management of change, human resources and training,
 a ‘Young People to Young                     counselling and staffing issues, and property and equipment. The PWBLF’s South
 People’ project with students                African partner, the National Business Initiative (NBI), assisted the scheme through its
 at the University of Zambia,                 Education and Quality Improvement Programme (EQUIP), and a selection of pilot
 publishing a newspaper
                                              schools was made in 1997. The project’s main partners now include: KPMG’s Pretoria
 devoted to responsible
 business practices. The                      Office, NBI’s EQUIP programme, the Gauteng Provincial Education Department and
 Partnership Forum is                         the Catholic Institute. The programme now operates successfully in nine schools. Of
 supported by a number of                     vital importance has been recognition of the importance of community service by
 organisations including The                  mentors from KPMG’s Chairman and senior management. The scheme has recently
 British Council, USAID,
                                              attracted the attention of the Auditor General’s office, which has expressed an
 DANIDA, the Netherlands
 Development Agency, Care
                                              interest in providing future mentors for the programme as it expands.
 International, KPMG,
 Toyota, Tata Zambia, the
 Zambia National Building
 Society and Phoenix
                                              Countries of engagement through projects, events, members or partners (since): Botswana (1996), Mozambique (1996),
                                              Namibia (1995), South Africa (1995), Zambia (1996), Zimbabwe (1993)

18   Promoting responsible business: The PWBLF, 1990-2000
                                                                                                                                            I came to the Forum via Coca-Cola,
                                                                                                                                            a company with a high profile in
                                                                                                                                            community involvement in Egypt.
                                                                                                                                            In my new role with the PWBLF I
                                                                                                                                            can help to influence not just one
                                                                                                                                            company, but many – by working
                                                                                                                                            nationally to explain the thinking
                                                                                                                                            and the practicalities of how
                                                                                                                                            companies can have a constructive
                                                                                                                                            involvement in society.

                                                                                                                                            Heba Selim,
                                                                                                                                            ABC Partnership, Cairo, Egypt

                                  Turkey, Egypt and
                                   The Middle East
                                           The Middle East is a region of significant economic, political, and
                                           social strategic significance, and one which is vital to world
                                           security. The combination of massive energy resources, potentially
                                                                                                                                            The Active Business
                                           volatile political developments and acute social needs generates
                                                                                                                                            Community (ABC) Partnership
                                           international interest in action to promote security, stability and                              was launched in Cairo in May
                                           sustainable development. The PWBLF’s four main themes in the                                     1999, comprising
                                           region are youth enterprise and education, human rights and                                      multinational companies
                                           security, civil society and social cohesion, and enterprise and                                  operating in the region (Click
                                           economic development.                                                                            GSM, DHL, Egyptian American
Janet Breeze, PWBLF associate, Istanbul
                                                                                                                                            Bank, Ericsson, KPMG) and a
                                                                                                                                            number of national businesses
                                                                                                                                            (Ahram Beverages, Egyptian
                   The PWBLF’s guiding principle in Turkey is to promote the role that the private sector can                               Ready Made Garments
            play in the creation of a free and democratic civil society. The Forum is currently researching the                             Company, Pan Arab Tours). Its
            importance and value stressed by multinational companies on the creation of an open and                                         aim is to help promote ideas
                                                                                                                                            of corporate social
            democratic society – and thus a more stable economic climate in which to operate. Its main
                                                                                                                                            responsibility to a wider
            partners in this process are the United Nations Development Programme (UNDP) and The Union                                      audience, and to implement
            of the Chambers of Commerce (TOBB) in Turkey. As a sequel to a qualitative research survey                                      practical community-based
            carried out among some 50 major Turkish companies, in November 1998 the three partners                                          projects in Egypt. To lessen the
            held a roundtable in Istanbul on private sector partnership for development. Drawing on                                         gap between training and
            international and domestic examples and bringing together 40 Turkish companies, the event                                       business, the ABC Partnership
                                                                                                                                            initiative has created a club
            raised awareness of CSR issues in Turkey. Partnership model case studies from Hungary, South
                                                                                                                                            (the ‘21st Century Club’) to
            Africa, the Philippines, the UK and Ghana were reviewed, along with corporate case histories                                    train Egyptian youth on
            from Sedgwick Noble Lowndes in China, Coca Cola in Poland, Grand Metropolitan in the US, and                                    information technology. The
            Shell in South America, and local initiatives carried out by Eczacibasi, Levi Strauss and                                       club has been established in
            Unilever/Algida in Istanbul. A follow-up initiative has seen the PWBLF conduct a lecture series                                 cooperation with the
                                                                                                                                            Integrated Care Society (ICS)
            with business graduates at Hacettepe University (one of Turkey’s leading state universities) and
                                                                                                                                            and The Regional Information
            the confederation of Turkish industry TUSIAD, on the subject of corporate social responsibility.                                Technology and Software
                                                                                                                                            Engineering Centre (RITSEC).
                                                                                                                                            Elsewhere in Egypt over 40
                                                                                                                                            similar clubs have already
                                                                                                                                            been established, and to date
                                                                                                                                            have provided support to
            Countries of engagement through projects, events, members or partners (since): Egypt (1995), Lebanon (1999),
                                                                                                                                            almost 40,000 children.
            Oman (1999), Saudi Arabia (1997), Turkey (1998), United Arab Emirates (1999)

                                                                                                                           Promoting responsible business: The PWBLF, 1990-2000   19
The New Independent States
                                              The Forum came first to Russia in 1993,
                                              early in the country’s economic and
                                              social reform period. Active partnership
 Through the Forum we learned                 in a single city was the model chosen to
 how to step out internationally              ensure its effectiveness, focusing on
 and show our rich collections to             market-economy skills in the city of
 the world. Our museums began to
                                              St Petersburg, under its reformist mayor.
 develop new, fruitful partnerships
 with our audience and with
                                              Since 1996 individual programmes have
 business…                                    extended to Moscow, central and north
                                              Russian regions, Ukraine and Azerbaijan.
 Natalia Dementieva,
 Minister and Deputy Minister of              The Forum’s priorities lie in the sharing of
 Culture, Russian Federation,                 international know-how in the fields of
 1998-2000, and Director of the               urban regeneration, public sector
 Museum of the History of                     management, arts and enterprise, best
 St Petersburg, 1988-1998
                                              business practice and civil society

                                                      Pioneer healthcare reform took place in
                                              St Petersburg from 1988. Responding to a local
                                              initiative, in 1993 the BLF facilitated the
                                              creation of a task force uniting hospitals,
                                              administrators and training/research                              Oleg Yemelianov, head of St Petersburg’s hospitals administration, at
                                                                                                                West Midlands Ambulance Service during a UK NHS INSIGHT programme
                                              institutions in the UK and St Petersburg – to
 The arts and culture sector is a             support these reforms, by setting priorities for
 major employer in Russia and                 skills exchange and developing a collaborative
 its role as an economic
                                              programme. With much specialist time
 generator – especially in
 tourism development – has                    contributed pro bono, the UK Government’s                                Since the MITI Telecoms Internships
 been a priority in the BLF’s                 Know How Fund and its Small Partnerships                          began in January 1997, 80 high-flyer final-year
 Russia work. This is reflected               Scheme funded a series of study programmes                        students of St Petersburg’s Bonch-Bruevich
 in three programme strands:                  and training seminars from 1994 to 1999,                          Telecommunications University have
 ‘Strategies for Survival’,
                                              addressing issues of effective resource                           experienced the real-world international
 ‘Enterprise for the Arts’, and
 the publication of the Pushkin
                                              management in hospital administration, the                        business environment at Metromedia
 Notebooks facsimile. The BLF                 purchase and maintenance of bio-medical                           International Telecommunications
 projects have sought to                      equipment, and the prescribing and purchase                       International’s affiliated companies BCL and
 promote self-help, develop                   of pharmaceuticals. The UK’s National Health                      PeterStar. Originally designed for five students,
 management and marketing,                    Service appeals to Russian specialists, who                       the programme has developed steadily and
 and attract investment in an
                                              appreciate its balance between efficiency and                     now offers two days’ training in job
 area – heritage and the live
 arts – where Russia’s rich                   social concern. Recent focus has been on: GPs’                    applications and interviews, and two weeks’
 culture makes it competitive                 links to hospitals; the intermediary skills of                    internship. The value is two-fold: the
 worldwide. Natalia                           senior nurses and paramedics; and the                             companies assess graduate skills levels and
 Dementieva, an active                        integration of accident and emergency with                        feed back to the university syllabus; while
 participant in the museums
                                              specialist hospital services.                                     interns say of their action learning: ‘We learn
 management training
 programme ‘Strategies for
                                                                                                                things outside our university curriculum and
 Survival’ (1994-1998), became                                                                                  gain key technical and commercial skills . . .
 its chief advocate when,                                                                                       before, we knew what the company does;
 during her Ministry, it moved                                                                                  now we understand how it works.’
 beyond St Petersburg to the
 Leningrad, Archangel and
 Moscow regions.
                                              Countries of engagement through projects, events, members or partners (since): Azerbaijan (1999), Russia (1993), Ukraine (1997)

20   Promoting responsible business: The PWBLF, 1990-2000
                                                                                                                                        In October/November 1998, DHL
                                                                                                                                        Worldwide Express was able to give
                                                                                                                                        support to communities left reeling
                                                                                               A TRW company creche, Mexico             after the effects of Hurricane Mitch
                                                                                                                                        in Honduras, Nicaragua, El
                                                                                                                                        Salvador and Guatemala. We
 The area is an important region for investment for PWBLF members, and the headquarters                                                 mobilised support from around
 of a growing number of significant global businesses. Business opportunities are often                                                 eight DHL country offices
 hampered by poor physical and social infrastructure and by political instability. Some                                                 (including Mexico, USA, Spain,
                                                                                                                                        Switzerland, Denmark and the UK)
 countries are only now coming to terms with a legacy of corruption and inefficiency in
                                                                                                                                        which donated materials. Just as
 their political processes. Disparity in the distribution of wealth has led to growing
                                                                                                                                        importantly, DHL provided timely
 numbers of people living in poverty. Mistrust between business, government and civil                                                   and professional logistical support.
 society often hinders sustainable partnerships, and the Forum’s regional strategy aims to
                                                                                                                                        Jose Antonio Flores,
 engage more businesses in responsible practices, by helping to build trust and legitimising                                            Operations Manager,
 participation in public policy dialogue.                                                                                               DHL Worldwide Express,
                                                                                                                                        Managua, Nicaragua

Latin America and
        the Caribbean
        An INSIGHT Programme in Mexico in 1998 brought together 20 participants –
 combining NGOs, academia, government officials and business members of the Fundacion del
 Empresariado Chihuahuense (FECHAC). FECHAC is a not-for-profit business association, funded
 by voluntary taxes, which works on social development programmes in the northern Mexican
 state of Chihuahua, a border area notorious for the poor health and safety conditions of its
 factories. The group (including representatives from Colombia, El Salvador, Ecuador and Peru)
 was taken to visit employers in the area, with the aim of exploring the local case for socially
 responsible development, and sharing examples of good practice. It visited the Chihuahua
 plant of PWBLF member and automotive/electronic company TRW, and saw its childcare,
 schools, medical and recycling centres in action. It also met with business, local government                                          DHL Worldwide Express is a
 and community leaders from Chihuahua and Sonora states, and, as a result of the visit,                                                 long-term supporter of the
 Sonora State decided to try to replicate the FECHAC model. Other outcomes included                                                     Forum and its work around
                                                                                                                                        the world, and DHL Worldwide
 Community development partnerships between Forum members Levi Strauss, Pillsbury, and
                                                                                                                                        Express International -
 the Inter-American Foundation.                                                                                                         Americas has recently become
                                                                                                                                        a founding supporter of the
 The success of the programme led to a commitment to run eight further INSIGHT                                                          Forum’s new Americas
 programmes in Mexico, with the lead being taken by the Mexican Centre for Philanthropy in                                              operation based in Florida,
                                                                                                                                        USA. Both parties are working
 partnership with the Inter-American Foundation. The first of these was held in Irapauto later
                                                                                                                                        to support the development of
 in the year, involving representatives from Peru, Colombia, El Salvador, and Ecuador and                                               DHL’s corporate citizenship
 featuring the work of Forum member Pillsbury. The Forum’s Managing Partnerships book was                                               programmes in the region, and
 published in Spanish, with support from the IAF and Kvaerner.                                                                          to help engage many more
                                                                                                                                        businesses in responsible
                                                                                                                                        business programmes and
 Countries of engagement through projects, events, members or partners (since): Argentina (1999), Belize (1999), Brazil (1991),
                                                                                                                                        sustainable cross-sector
 Colombia (1997), Dominican Republic (1999), Ecuador (1999), Guyana (2000), Jamaica (2000), Mexico (1993), Peru (1999),
 Trinidad & Tobago (2000), Uruguay (1999)

                                                                                                                       Promoting responsible business: The PWBLF, 1990-2000   21
More than 18 months ago, long
before the riots in the streets of
Seattle, UN Secretary-General Kofi
Annan warned of a potential
backlash against globalisation if
more was not done to give a
human face to the global market.
His proposal was the ‘Global
Compact’. The Prince of Wales
Business Leaders Forum has been
an invaluable partner in helping
bring the Compact to life. It has
worked closely with the Secretary-
General’s office in conceptualising
and communicating the

                                              Working with United
importance of the Compact to
media and to business leaders
around the world.

Georg Kell,
Assistant to the Secretary-
General, United Nations,
                                              Nations agencies…
New York, USA
                                              It has variously       The Forum has played a major role in formulating, testing and teaching
                                              worked with:
                                                                     policy and good practice in the role of business in sustainable development,
                                              United Nations
                                              Secretary General’s    by working closely with the United Nations and its agencies. This maximises
                                              office                 the reach and potential of its work. It has worked alongside the UN both
                                              United Nations         through individual country programmes, and through global initiatives.
                                              Programme, UNDP
                                              United Nations
                                                             UN ‘Partners in Action’ programme
                                              United Nations         At the invitation of the Secretary-    country-level dialogues and
                                              Industrial             General of the United Nations, the     workshops between UN and
                                                                     International Labour Organisation,     business (in Ghana and Romania,
                                              Organisation, UNIDO
                                              UNAIDS                 the United Nations Staff College       to date), UN agency-specific
The PWBLF worked with the
                                              United Nations Staff   (UNSC), the International              capacity-building initiatives, and a
                                              College                Organisation of Employers and the      partnership volunteers scheme.
UN to create a web site at
                                              International Labour, as                   Organisation, ILO
                                                                     Forum organised two major
one of the world’s most                       World Health           workshops during 1998 to promote       In May 2000 the programme
comprehensive resource                        Organisation, WHO      UN/business collaboration. The         published The guiding hand:
centres on corporate
                                                                     workshops led to the formation of      brokering partnerships for
citizenship. The site was
launched in January 2000, a                                          a partnership between the UNSC         sustainable development. Another
year after UN Secretary-                                             and the Forum, who in 1998 set up      major feature of the programme is
General Kofi Annan had                                               the Partners in Action programme.      identifying and supporting a cadre
proposed a Global Compact                                            It aims to build the commitment        of tri-sector partnership ‘brokers’
between the UN, business and
                                                                     and capability of UN organisations     worldwide. This includes training
civil society. The aim is to
tackle crucial and contentious
                                                                     and business to work together and      courses at UN regional locations
issues encapsulated in nine                                          to develop effective partnerships to   worldwide. The PWBLF will also
core values – in the fields of                                       address the challenges of              develop and run an on-line
respect for human rights, the                                        sustainable development.               partnership broker’s Resource
protection of labour                                                 The programme has involved             Bank.
standards, and the adoption of
environmental best practice.

22   Promoting responsible business: The PWBLF, 1990-2000
                                 The business response to HIV/AIDS

                              UNAIDS was established in 1996, bringing together elements of
                             other UN agencies including UNICEF, UNDP, UNFPA, UNESCO, and
                                WHO. These were subsequently joined by the World Bank and                               An effective global programme of
                                                                                                                        prevention and cure requires a
                                  UNDCP. One of the programme’s aims is to raise awareness of
                                                                                                                        new solution – a novel public
                                    the role the private sector can play in the fight against
                                                                                                                        health approach that builds on
                                      HIV/AIDS. The PWBLF is a partner of the programme,                                partnerships between public and
                                        having convened business information and training                               private sectors at national and
                                         workshops in South Africa, Bangladesh, India and                               international levels. There is a
                                        Brazil. It subsequently produced a 60-page brochure,                            clear role for businesses to play in
                                                                                                                        these partnerships. Much more
                                       The business response to HIV/AIDS: innovation and
                                                                                                                        than providing financial support,
                                      partnership, the bulk of which concentrated on some 20                            the business community, with its
                                    examples of company action worldwide – safeguarding                                 marketing and organisational
        direct commercial interests, contributing to the protection of other stakeholders,                              skills, can bring a commercial
        acting philanthropically, adopting a leadership role, and working in partnership with                           efficiency in the delivery of health
                                                                                                                        promotion messages to targeted
        NGOs. The publication has now been updated to include revised statistics on the
                                                                                                                        audiences, whether they be young
        prevalence and economic impact of HIV/AIDS, including a further 17 case studies and
                                                                                                                        people in industrialised countries,
        models of good practice.                                                                                        or urban workers in emerging

                                                                                                                        Sir Richard Sykes,
                                                                                                                        Chairman of the Global
                                                                                                                        Business Council on HIV/AIDS
                                                                                                                        and chairman of Glaxo
                                                                                                                        Wellcome, London, UK

                                                                                                                        In 1999, there were an
                   Company engagement in community HIV/AIDS education and prevention: Teddy Exports,
                   Company engagement in community HIV/AIDS education and prevention: Teddy Exports,
                   producer of handcrafted wood products and textiles based in Madurrai District, Tamilnadu,
                   producer of handcrafted wood products and textiles based in Madurrai District, Tamilnadu,            estimated 34.3 million people
                   India, using the cultural importance of the elephant in India as a vehicle to raise public
                   India, using the cultural importance of the elephant in India as a vehicle to raise public           living with HIV, a pandemic
                   awareness about HIV/AIDS.
                   awareness about HIV/AIDS.                                                                            reaching all parts of the world.
                                                                                                                        Businesses world wide have
                                                                                                                        begun to respond through
                                                                                                                        HIV/AIDS education, prevention

Partnerships for Health Promotion, PHP                                                                                  and care programmes for their
                                                                                                                        workforces and the wider
                                                                                                                        community. Where HIV
Partnerships for Health Promotion (PHP) is an initiative of the PWBLF, set up in 1998 with the                          prevalence rates have reached
World Health Organisation (WHO). The programme aims to explore and explain opportunities for                            epidemic levels, businesses are
involvement by organisations, including businesses, in new strategies for health promotion in the                       seeing costs rise dramatically,
workforce, marketplace and community. A specially dedicated web site expounds the arguments                             accounting for up to 50% of
for business involvement and presents case studies of companies who have become involved in                             costs in some regions. Studies

public health programmes – either pharmaceutical companies providing their own drugs, or non-                           have indicated that the cost
                                                                                                                        savings made through
medical companies supporting initiatives in the community.
                                                                                                                        preventing HIV/AIDS can be as
                                                                                                                        high as seven times the actual
                                                                                                                        cost of intervention.

                                                                                                       Promoting responsible business: The PWBLF, 1990-2000   23
                                                A BPD water project, South Africa

 The issue is not one of opting in
 or opting out, it is one of what
 you can do. This is something
 where I have been deeply
 impressed by the work
 The Prince of Wales Business
 Leaders Forum has done, and
 by a number of initiatives they
 have taken to bring together
 people in business and make
 them face up to issues other than
                                              Working with
 those which are simply financial.

 So it is a matter of good business
                                                  The World Bank
 as well as good social
 responsibility, and as far as the
                                             Business as Partners in Development                  Business Partners for Development –
 Bank is concerned, we find it very
 hard to reach out to the private            The PWBLF started a dialogue with The World
                                                                                                  Knowledge Resources Group cluster
 sector and civil society to build           Bank on the role of business as a partner in         The PWBLF is currently playing a role in a
 these new partnerships and new
                                             development in early 1994. During the early years    three-year programme, initiated by The
 ways of working together. One of
                                             joint policy discussions, workshops and country      World Bank Group in 1998, called Business
 the groups that we have both
 relied on and now work with very            missions, including three multi-country video-       Partners for Development. The programme is
 much is The Prince of Wales                 conferences, were held on several continents,        built around some 30 focal projects in which
 Business Leaders Forum.                     focussing on the specific contributions business     companies, local government officials and
 James Wolfensohn,                           could make in areas such as micro-enterprise         civil society organisations collaborate to
 President of The World Bank,                development, to the impact of information            undertake sustainable development
 Washington DC, USA                          technology on poverty alleviation. In 1996 the       initiatives. These are grouped under four
                                             PWBLF embarked on a four-year programme              main themes: natural resources; water and
                                             called Business as Partners in Development, funded   sanitation; road safety; and youth. Each of
                                             by The World Bank and the United Nations             these four topics is managed by a secretariat
                                             Development Programme. This initiative had           housed in the offices of an international
                                             three key focus areas: establishing strategic        NGO: Care International; WaterAid; The Red
                                             partnership projects; networking and capacity-       Cross/Red Crescent Societies and The
                                             building partners; producing and disseminating       International Youth Foundation respectively.
                                             knowledge products.                                  Major international companies such as BP,
                                                                                                  Shell, Rio Tinto, Generale des Eaux, Kelloggs,
                                             During the four years of the programme a wide        Nike, Diageo and 3M are involved. The
 PWBLF involvement with The                  range of activities and projects was undertaken in   PWBLF co-convenes a fifth ‘cluster’– the
 World Bank grew out of its first            23 countries, across five continents. The projects   Knowledge Resources Group – with Civicus
 joint mission to the Colombia
                                             involved over 200 organisations drawn from           and the World Bank. This cluster collects
 oilfields in 1995, to see at first
 hand how business initiatives
                                             business, government and civil society, and          and disseminates lessons learned on tri-
 could have a truly positive                 engaged both senior-level decision-makers and        sector partnerships. The Forum has
 effect on society. The Forum                hands-on practitioners. The programme also           supported and advised on study visit
 helped launch a Corporate                   resulted in the publication of four major reports:   programmes and other activities at project
 Citizenship day in May 1997,                Business as partners in development (1996),          level. It will subsequently develop a
 and collaborated in a series of
                                             Building competitiveness and communities (1998),     Resource Bank of people, case studies and
 ‘partnership breakfasts’ at the
 IMF/World Bank Annual                       Managing partnerships (1998) and Creating the        tools associated with the BPD programme to
 General Meetings in 1996. It                enabling environment (2000).                         go ‘live’ towards the end of the programme.
 also shaped thinking for the
 first presentation on Corporate
 Social Responsibility ever made
 to The World Bank board, in

24   Promoting responsible business: The PWBLF, 1990-2000
                                                                                                                  The role of business in promoting
                                                                                                                  development is much wider than
                                                                                                                  investment. It can have a direct
                                                                                                                  impact on the lives of the poor.

                                                                                                                  This Resource Centre will help

                                                    Resource Centre
                                                    for the social dimensions of business practice
                                                                                                                  business access information and
                                                                                                                  expertise, and it will also pioneer
                                                                                                                  the monitoring and improvement
                                           OXFAM                                                                  of core labour standards. It will
                                    TRIODOS BANK                                                                  help business, trade unions and
                                  SHARED VISION                                                                   NGOs form new partnerships to
                            ERM SOCIAL STRATEGIES                                                                 implement socially responsible
                         WARWICK BUSINESS SCHOOL                                                                  business, as well as examining
                     NATURAL RESOURCES INSTITUTE                                                                  their impact in poorer countries.
                                                                                                                  Rt. Hon. Clare Short, MP,
                                                                                                                  Secretary of State for
                                                                                                                  International Development,
                                                                                                                  Department for International
                                                                                                                  Development, London, UK

 Engaging business in
the elimination of poverty
In May 1999, the PWBLF was awarded a contract by the UK’s Department for
International Development to develop a Resource Centre that would be a
‘one-stop shop’ generating ideas as well as providing access to information,
knowledge, contacts, tools and expertise.

Now into its second phase, the Resource         distribution of small research grants to
Centre has established 10 pilot projects        applicants from the Developing World all
working to explore specific issues around       add to the Resource Centre’s evolving
poverty and business. These projects            range of services. These services are                             The UK government in its
address such issues as poor women in the        aimed at businesses and those                                     White Paper of 1997 made the
                                                                                                                  Department for International
workplace (South Africa), building the          organisations that can influence
                                                                                                                  Development (DFID) the first
capacity of local factory managers              business behaviour.
                                                                                                                  bilateral overseas
(Bangladesh), developing tools for                                                                                development agency to
business to consult the poor                    The Resource Centre was established by a                          commit itself to engaging in
appropriately (India), implementing a           consortium of partner organisations.                              development partnerships
business partnerships programme with            These organisations are:                                          with business and to the
                                                                                                                  promotion of socially
DFID (Kenya), and developing training           • Corporate Citizenship Company, ERM
                                                                                                                  responsible business practices.
modules and materials for employers               Social Strategies and Shared View
and employers’ organisations in poorer            Corporate Responsibility Ltd (all                               In the past three years the
                                                                                                                  Secretary of State for
countries (with the ILO).                         specialist consulting firms)
                                                                                                                  International Development has
                                                • Centre for Development Studies                                  met several times with
In addition, the Resource Centre is a             Swansea, Natural Resources Institute                            business leaders, both at
‘Business and Poverty’ information                and Warwick Business School (all                                events co-hosted by the PWBLF
service, running a database of                    academic institutions)                                          and on other occasions. The
                                                                                                                  PWBLF continues to work
consultants world-wide who are skilled in       • Oxfam and the PWBLF (both NGOs) and
                                                                                                                  closely with DFID in a number
this field of work. Capacity-building           • Triodos Bank (an ethical                                        of ways – strategic and
activities, ‘road shows’ and the                  investment bank).                                               practical – and a senior
                                                                                                                  member of PWBLF staff sits on
                                                                                                                  its Development Awareness
                                                                                                                  Working Group chaired by the
                                                                                                                  Parliamentary Under Secretary
                                                                                                                  of State.

                                                                                                 Promoting responsible business: The PWBLF, 1990-2000   25
                                                  The International Hotels Environment Initiative (IHEI) was established in 1992 by chief
                                                  executives of the world’s leading hotel groups, all aiming to bring about continuous
                                                  improvement in the environmental performance of the global hotel industry. CEOs and
                                                  senior executives from 11 international hotel chains form the Council of the IHEI,
                                                  providing leadership and funding. With its members, who represent over 8,500 hotels
The tourism and hospitality industry
                                                  on five continents and over 750,000 hotel rooms, IHEI initiatives have raised awareness
is fast becoming a major agent of
global integration and change. At                 of responsible business practices amongst the international hotel industry, tour
Marriott International we believe that            operators, government bodies, trade and business media, academia, consumers and
strong neighbourhoods, towns and                  suppliers to the hospitality industry.
cities are vital to the well-being of
our society and economy, so we feel
we have a special responsibility and
role to play in helping our
communities to thrive. Driven by
                                                  The International Hotels
common sense and smart business
practice, we focus on access to jobs,
child care, and the environment. We
are keenly aware that these and other
issues have a material effect on the
quality of life, not only of Marriott
associates, but the communities they
call home.

J.W. Marriott, Jr.,
Chairman of the Board and CEO,
Marriott International, Inc.,
Washington DC, USA

                                                  The Hotel Marco Polo Hong
                                                  Kong hosts a Green Fun Day
                                                  to raise environmental       With the cooperation and active participation of hotels
                                                  awareness in the local       and related organisations around the world, the Initiative
                                                                               provides practical guidance for the industry on how to
                                                                               improve environmental performance, and how this
                                                                               contributes to successful business operations.

Marriott International is a
founding member of the IHEI.
The company’s ‘Spirit to Serve
our Communities’ programme
reflects the culture and customs
of the many countries in which it
does business. An integral
component of this programme is
ECHO – Environmentally
Conscious Hospitality Operations
– which serves as a framework
for all initiatives undertaken
throughout the company to
conserve and protect the

26   Promoting responsible business: The PWBLF, 1990-2000

                                                                                                                                                    Every element of the construction
                                                                                                                                                    of The Orchid hotel has been
                                                                                                                       Establishment                addressed with eco-sensitivity
                                                                                                                                                    uppermost in our minds. IHEI’s
                                                                                                                                                    work has inspired us to develop
                                                                                                                                                    our property not just to be

                                                                                                                                                    eco-friendly, but to change
                                                                                                                                                    attitudes and mindsets as well.

                                                                                                                                                    Param Kannampilly,
                                                                                                                                                    Director, The Orchid Hotel,
                                                                                                                                                    Mumbai, India

Environment Initiative

                                                                                                                                                    The Orchid Hotel, completed
                                                                                                                                                    in December 1998, is the first
                                                                                                                                                    environmentally responsible
                                                                                                                                                    five-star hotel to be built in
                                                                                                                                                    Mumbai for ten years. It sets
                                                                                                                                                    new environmental and social
                                                                                                                                                    standards. Wood from the
                                                                                                                                                    rubber tree, for instance, is
                                                                                                                                                    used extensively in The
                                                                                                                                                    Orchid’s rooms, even for
                                                                                                                                                    window frames. It comes from
                                                                                                                                                    Hevea trees which are cropped
                                                                                                                                                    and replanted in a 25-30 year
                                                                                                                                                    cycle. The timber is treated by
                                                                                                                                                    vacuum pressure so that it
                                                                                                                                                    takes on the properties of
                                                                                                                                                    more expensive woods such as
                                                                                                                                                    teak and maple. Room hangers
                                                                                                                                                    are made of pressed board
Local small traders like this one in Mysore, India, benefit as more hotels purchase food locally.                                                   from recycled wood, not
                                                                                                                                                    plastic. Newspapers are
                                                                                                    The Sheraton Rittenhouse Square Hotel,          delivered in reusable cane
                                                                                                    Philadelphia, USA, challenged builders          baskets rather than polythene
                                                                                                    and suppliers to review how their               wrapping. Wall panels are
                       IHEI has worked actively with local partners to                              products and services are produced,
                                                                                                                                                    made of recycled material.
                establish Environmental Hotels of Auckland, the Brazilian                           packaged and delivered, in order to
                                                                                                                                                    Carpets have been made
                                                                                                    create a more environmentally-sound
                Hotel Industry Association’s national environment                                                                                   without using CFCs in the
                programme, the Asia Pacific Hotels Environment Initiative,                                                                          bonding process and they are
                and The Caribbean Alliance for Sustainable Tourism (CAST).                                                                          allergy-free. Special cisterns,
                                                                                                                                                    flush valves and areators save
                Each has successfully engaged hotels and other stakeholders
                                                                                                                                                    water. In addition, staff
                to foster responsible development of the regional hotel and                                                                         training in resource
                tourism industries. Programmes range from working with                                                                              conservation and community
                schools to promote local environmental awareness,                                                                                   and supplier education
                developing enterprise in traditional crafts and agriculture,                                                                        programmes extend the reach
                to wildlife and coral reef conservation and the development                                                                         of The Orchid’s initiative
                                                                                                                                                    beyond the confines of the
                of health and safety standards and auditing programmes.

                                                                                                                                   Promoting responsible business: The PWBLF, 1990-2000   27
                                                            The INSIGHT Learning

My first experience of INSIGHT was going to a
workshop with the PWBLF in India in 1992. I
had never been out of South Africa – we weren’t
allowed to travel. The whole experience changed
my life. I suddenly saw how important business
is in development and I came back and inspired
my NGO to adopt a partnership approach. My
team were so impressed with my enthusiasm
that they adopted the idea wholeheartedly.

Thandi Channe, South Africa

For me, the INSIGHT visit to South Africa was a
transforming experience…I simply couldn’t                                       The INSIGHT Programme is a personal initiative of HRH The
believe that we could share and learn so                                        Prince of Wales, based on his experience of the compelling
much. It was an experience like no other –                                      power of first-hand evidence. It is the name given to a unique
engaging one’s head (in thinking and analysing);                                and innovative learning and capacity-building programme
one’s heart (in engaging with each other’s
                                                                                pioneered over seven years by the BLF. It is based on direct
situation) and one’s hands (being pragmatic,
realistic and practical in working out what to do                               cross-sectoral and cross-cultural exchanges of experience, in
as a result of this experience).                                                which people are invited and challenged to change places, to
                                                                                see different perspectives, and transform their approaches to
Judit Solymosi, Hungary
                                                                                their own roles and communities as a result.

                                                                                Programmes operate at local, regional or international levels,
                                                                                and involve policy-makers, business leaders and senior
                                                                                managers, donor agencies, NGOs and civil society
                                                                                representatives. The programmes are constructed by theme or
                                                                                region or common concern, and are designed to be a
                                                                                motivational and inspirational way of sharing at first hand the
                                                                                lessons of how to work in partnership. Each programme is
                                                                                unique, with different types of people exposed to different
                                                                                situations. Each has its own potential to change situations and
                                                                                lives. INSIGHT sprung from a simple yet inspirational idea that
                                                                                seeing is believing, and that there is no substitute for bringing
 Judit Solymosi, a community development
                                                                                people together and showing them at first hand how others do
 specialist from Hungary, met Thandi
 Channe, an NGO leader from South Africa,                                       things and how they might do the same.
 at the INSIGHT Programme in 1997. Judit
 has subsequently moved to the Home
 Affairs Ministry in Hungary, taking lead                                                                                    Partners and participants:
 responsibility for all ethnic minorities
                                                            Countries: Bangladesh (’97,’94), Brazil (’94,’91), Bulgaria      50 international businesses, 60
 living in Hungary. Thandi subsequently
                                                            (’98), Colombia (’95), Egypt (’98, ’96), Hungary (’95), India    local businesses, 30 city
 became Deputy Minister for Education in
 the Gauteng Province, South Africa –                       (’00, ’99, ’98, ’93, ’92), Indonesia (’00), Mexico (’98), Peru   administrations, 10 research
 involving business in helping to upgrade                   (’99), Philippines (’98), Poland (’96), Russia (’96, ’94),       institutions, 5 international
 primary education, and arranging a                         Slovakia (’96), South Africa (’98, ’97, ’95), United             media, 30 local media, 40
 number of exchanges of teachers with their                 Kingdom (’96, ’94), United States of America (’94),              international NGOs, 60 local
 counter-parts in India, based on the
                                                            Zimbabwe (’98)                                                   NGOs.
 INSIGHT model.

28   Promoting responsible business: The PWBLF, 1990-2000
Programme                                                                                                           ‘Learning from experience’ was designed as an
                                                                                                                    experiential learning programme. Its focus was
                                                                                                                    on developing the partnership-building skills of
                                                                                                                    key individuals operating as intermediaries in
                                                                                                                    creating and managing partnerships. The spin-
                                                                                                                    off effects of the programme were profound. We
                                                                                                                    were happy to be ‘guinea pigs’ in work that
                                                                                                                    helped to crystallise an entire PWBLF partnership
The very first INSIGHT took place
                                              The PWBLF ran an INSIGHT programme in Jakarta,                        approach which has subsequently rolled out in
in Jamshedpur in India in 1992,        Indonesia, in February 2000. 40 leaders from local NGOs and                  the Forum’s work with The World Bank and the
where 15 NGO leaders and 15            companies (local and multinational) attended each of the                     United Nations.
business leaders from all over the
                                       three days of the programme, including PWBLF members                         Rafal Serafin,
country examined a simple core
theme: their own perceptions and       Coca-Cola, Rio Tinto, Andersen Consulting, Pearson Television                Director, Polish Environmental Partnership
misperceptions of the public and       and BP Amoco.                                                                Foundation, Krakow, Poland
private sectors and civil society.
The programme included this trip
to the Tata Steel plant, where       Day One was a full day ‘workshop’ on partnership building,
NGOs learned at first hand the       and included examples of a local partnership between
values and priorities of business.   UNICEF, Procter & Gamble and local NGOs. Day Two involved
At the same time, the group of
business participants went to
                                     visits to three local business/community programmes. First,
participate in a rural appraisal     Citibank has a strong staff volunteer programme aimed at
exercise in a local village.                             helping NGOs running schools for the
                                                         needy and for street children, a mobile
                                                         library scheme, and a programme for
                                                         blind children. Second, Indofoods have a
                                                         programme helping micro-entrepreneurs
                                                         produce and sell freshly-cooked hot
                                                         noodle soup from carts, thereby                            In the period 1995-1996, some 90
                                                         encouraging self-sufficiency while                         individuals from seven central and eastern
                                                                                                                    European countries (Bulgaria, Czech
                                                         promoting health care and food hygiene.
                                                                                                                    Republic, Hungary, Latvia, Poland, Russia
                                                         Third, Procter & Gamble run a programme
                                                                                                                    and Slovakia) took part in a series of
                                                         with NGOs, supported by UNICEF, which                      exchanges in classroom-based teaching
                                                         supports infant nutrition. The programme                   about the fundamentals of partnership
                                                         is run with strong support from P&G staff                  approaches to development. Each
                                                         volunteers and includes ‘baby clinics’ and                 participant was assigned a 3-day placement
                                                                                                                    with a host organisation to help put theory
                                                         health counselling for mothers. As a result
                                                                                                                    into practice. The programme arose out of
                                                         of the programme, five business/NGO                        the need to equip individuals to manage
                                                         working groups have now been established                   and develop partnerships. It has created a
                                                         to look at specific issues in Jakarta, and                 network of partnership brokers across the
                                                         the Ministry of Welfare is now prioritising                region, through whom hundreds of
                                                                                                                    practical partnerships have developed, and
                                                         the establishment of private-public
                                                                                                                    as many more have been influenced to
After the 1994 INSIGHT Programme visit to the Skid
                                                         community partnerships.
                                                                                                                    adopt a partnership approach to
Row Access project in Los Angeles, Viktor Denisov, the                                                              development. The PWBLF’s Managing
St Petersburg Youth Employment Exchange Manager,                                                                    Partnerships publication was one result of
launched the Silkscreen Printing Youth Enterprise
                                                                                                                    the programme. It in turn has led to the
Workshop, one of the first in Russia, employing and
                                                                                                                    partnership broker training programme
training over 100 youngsters.
                                                                                                                    currently being run with the United
                                                                                                                    Nations Staff College in Turin.

    Themes: agriculture; business links; coastline protection;
    crime; education and vocational training; ethical trade;     Corporate supporters: Abercrombie & Kent (Egypt), ARCO, The Body Shop, British Airways,
    gender issues; health and safety; microcredit; museum        British Telecom, Coca-Cola, First National Bank (South Africa), Holiday Inn (USA), Kvaerner,
    management; social entrepreneurship; sustainable energy;     Microsoft, Pricewaterhouse Coopers, Rio Tinto, Sheraton Hotel (Dacca, Rio de Janeiro), Tata
    sustainable tourism; unemployment; urban economic            Steel, TRW, 101% Company
    regeneration.                                                Other donors: Aga Khan Foundation, Asian Development Bank, British Council, Charles
                                                                 Stewart Mott Foundation, DFID, EU, German International Development, Inter-American
                                                                 Foundation, World Bank, UNDP

                                                                                                                   Promoting responsible business: The PWBLF, 1990-2000   29
                                              Set up in 1999, YBI is a international network of youth business initiatives designed to
                                              enable business communities to help young people work for themselves, by providing
                                              business mentoring and access to finance. It draws on the experience of The Prince’s Trust
                                              in the UK, which is now nearly 20 years old. YBI works alongside 15 national institutions
                                              on five continents, and has been responsible for some 50,000 business start-ups. Survival
                                              levels have been remarkable, with 60% of these young entrepreneurs still trading in their
                                              third year, while a significant proportion of those ceasing operation did so because they
                                              had been offered a job.

Youth Business International:
helping young people help themselves

 I was 33 and a single mother. I
 could just about provide for my
 three children, but I didn’t have
 the resources to pay for the
 equipment I needed, and nor
 could I get a bank loan. BYBT
 made it happen for me.

 Anthea Phillips,
 Bridgetown, Barbados

                                              Richard Street of YBI
Anthea Phillips approached                    talks to Huseini, who        The range of businesses started up is colourful and diverse, with recent
The Barbados Youth Business                   started a mobile             examples spanning manufacturers of electric motors from recycled
Trust for a loan to fund her                  discotheque in Banjul,
business start-up, after hearing              the Gambia, with a
                                                                           materials, hatmakers, beekeepers, buffalo breeders and bicycle tourism
a talk from Marcia Brown of                   £400 loan from the           operators. The initiatives only work with 18-30 year olds who are unable to
BYBT at her Vocational                        Gambia Business Trust.       find help elsewhere. They are provided with access to finance, business
Training Class. She was                                                    mentoring and strong local support, through volunteer businessmen and
attending a government skills                                              women recycling their experience and knowledge into their local
training programme in
garment-making, but she did
not have a sewing machine.
With a loan of $800 she was                                                Members of the Forum such as Rio Tinto, Shell, Diageo, Levi Strauss, BP
able to purchase two different                                             Amoco, British Gas and Andersen Consulting have taken the lead in many
machines, and she started her                                              of their countries. The business community worldwide has provided nearly
own business operating from
                                                                           8,000 volunteer mentors.
home. She was quickly able to
pay off the loan, and is still
trading two years on. She has
since diversified her business
to include rearing chickens.                  Countries of operation: Argentina, Belize, Barbados, Canada, Gambia, Ghana, Guyana, India, Mauritius, Oman, South Africa,
Since BYBT’s first loan in 1996,              Sri Lanka, Swaziland, Trinidad and Tobago, UK. There is also strong interest from a number of other countries including
more than 75 young business                   China, Egypt, Hungary, New Zealand, Nigeria, Saudi Arabia, and Venezuela.
start-ups have been financed.

30   Promoting responsible business: The PWBLF, 1990-2000
                                                                                                                                 There is no hiding place. For a
                                                                                                                                 company to go without a policy on
                                                                                                                                 human rights is for it to go naked
                                                                                                                                 into a dangerous world.

                                                                                                                                 Sir Geoffrey Chandler,
                                                                                                                                 Chairman, Amnesty
                                                                                                                                 International UK Business
                                                                                                                                 Group, London, UK, formerly
                                                                                                                                 senior executive at Shell

A Pact/PWBLF workshop in Jakarta, 2000

                                         UK Chancellor of the Exchequer Gordon Brown addresses an IFSLI meeting, 1998

Other programmes and
        partnerships                                                                                                             Geoffrey Chandler and
                                                                                                                                 Amnesty worked in close
                                                                                                                                 collaboration with the PWBLF
                                                                                                                                 to produce a management
     The Forum is engaged in a range of other initiatives to support cross-sector partnerships.                                  primer entitled Human rights –
                                                                                                                                 is it any of your business? in
       Measuring impact                                                                                    1997-1999             April 2000. Designed to help
                                                                                                                                 company managers at HQ and
      • World Bank, UK Department for International Development                                                                  operational levels, the primer
      • The PWLBF developed an 18-month action research programme funded by DFID, the World                                      draws on eight company case
        Bank and local partner organisations, to evaluate cross-sector partnership initiatives.                                  histories, and highlights the
        Participants were drawn from Central and Eastern Europe, South and South East Asia, and                                  risks and dilemmas which
        Africa. After an initial international event aimed at sharing information on evaluating                                  companies may confront in the
                                                                                                                                 human rights arena. The
        partnership initiatives, the second phase of the programme involved about 100 practitioners
                                                                                                                                 publication was a further step
        in a series of regional workshops in The Philippines, India, South Africa, and Germany.                                  in a dedicated PWBLF human
                                                                                                                                 rights programme which
                                                                                                                                 started with a series of
       Working with the US: cross-sector partnerships                                                      1997-1999             dialogues in 1998. The
                                                                                                                                 programme will be built
      • USAID, Pact
                                                                                                                                 largely around a series of
      • The Pact/PWBLF partnership was established in 1997 in recognition of the mutual interests of                             seminars aimed at widening
        the two organisations – in increasing sustainable development through cross-sector                                       and deepening the debate by
        partnerships, and in developing the role of non-governmental and other civil society                                     exploring specific human
        organisations and business. The programme was supported by a grant from USAID. Training                                  rights challenges and
        programmes were held for local NGOs and Pact staff in Egypt, Indonesia, Mexico, Peru, USA,                               responses within the corporate
                                                                                                                                 context. Beyond the basic
        and Vietnam. In addition, regional INSIGHT visits were held in Indonesia and Peru that also
                                                                                                                                 principles of human rights, the
        included representatives from local, regional and multi-national companies.                                              seminars will examine such
                                                                                                                                 practical issues as supply
                                                                                                                                 chains, conflict situations,
       International Financial Services Leadership Initiative, IFSLI                                       1998-2000             governance issues, and land
                                                                                                                                 rights. They will be
      • World Bank
                                                                                                                                 constructed for regional and
      • The programme encourages greater participation of financial services companies in                                        sectoral groupings of
        development programmes, which focus on corporate governance, education and social                                        companies. A second
        development in emerging markets. In their industry sector, financial service companies often                             publication, The business of
        lack the capacity, incentive and mechanisms to become actively involved in the communities                               peace – the private sector as a
        in which they are providing advisory and financing services. One of the main strands of the                              partner in conflict prevention
                                                                                                                                 and resolution, appears in July
        programme looks at how to achieve social and economic objectives through privatisation.

                                                                                                                Promoting responsible business: The PWBLF, 1990-2000   31
Advocacy and dissemination:
       in print…
 The Forum’s challenge is to spread          As an organisation whose purpose is to promote a vision and to show how companies can
 its message of partnership and              make a practical response to it, The Prince of Wales Business Leaders Forum has a function to
 corporate social responsibility far
                                             collect and disseminate knowledge – its own, and that originated by others. As part of its
 and wide. That means far beyond
                                             various programmes, or from its own core funding, it has produced a large body of written
 those relatively few companies –
 its members and others who think            work in the form of research publications and management primers. In partnership with
 and act similarly – to reach those          media organisations, it has produced a number of briefings and supplements. For several
 companies for whom social and               years it produced its own printed newsletter, Forum briefing, which has now been replaced by
 environmental accountability,               an electronic News digest available on its web site.
 those two new elements of ‘the
 triple bottom line’, are still a
 plaything, a luxury. That is why it
 is seeking media partners with
 reach and reputation. That is why
 we have become involved. The
 PWBLF can help in structuring
 supplements, but it has no
 editorial control: we approach the
 subject as we do any other – with
 objectivity and the hard edge that
 tries to cut through the jargon and
 animate real issues for real people.
 Two supplements later, with a
 third in the pipeline, I’m delighted
 to say that each of the FT’s
 Responsible Business surveys have
 reached an estimated 1.5 million

 David Bell,
 Managing Director,
 The Financial Times,
 London, UK

 In association with the PWBLF,
 BMW and Shell, The Financial
 Times has produced
 supplements examining the
 global and regional context,
 the theories and the practice
 of responsible business.

32   Promoting responsible business: The PWBLF, 1990-2000
… and online
The internet offers enormous possibilities for the Forum to disseminate
information, to raise debate, and – through the use of creative linkages – to
guide its web site visitors though the subject of socially responsible business.

The Forum first launched a web site in 1995, and subsequently developed a                               Knowledge is the world’s
searchable database on socially responsible business practice. Its newly revised web                    intellectual capital. At NetAid we
                                                                                                        capture best practice in fighting
pages (available as from June 2000) aim to put the work of the Forum within the
                                                                                                        poverty, and try to make it usable
wider context of the world of Corporate Social Responsibility. As a gateway to the                      for others. The Internet
subject, the site covers the key players worldwide; it presents company, business                       revolutionises the way we do this,
sector and country profiles from a CSR perspective; and it offers a ‘roadmap’                           and allows the spread of good
introduction to the main themes of CSR, examining legislation, landmarks and best                       practice to an extent that we could
practice, where possible giving practical guidelines as to how companies can                            never have imagined. What the
                                                                                                        PWBLF is attempting uses the
implement change for the better.
                                                                                                        technology to the full and it is
                                                                                                        building its CSR ‘portal’ site on the
                                                                                                        premise that where it knows, it
                                                                                                        shows, and where it doesn’t know,
                                                                                                        it introduces a subject before
                                                                                                        redirecting its visitors to those
                                                                                                        that do.

                                                                                                        David Morrison,
                                                                                                        President, NetAid,
                                                                                                        New York, USA

                                                                                                        KPMG – along with Akamai
                                                                                                        Technologies of Japan, the
                                                                                                        United Nations Development
                                                                                                        Programme UNDP, and CISCO
                                                                                                        Systems of the USA – has
                                                                                                        created the largest capacity
                                                                                                        web site in the world. The
                                                                                                        NetAid site
                                                                                                        uses the Internet to fight
                                                                                                        extreme poverty. It changes
                                                                                                        the way people can connect –
                                                                                                        and make a difference in each
                                                                                                        other’s lives – by enabling
                                                                                                        people all over the world to
                                                                                                        volunteer and donate funds

                                                                                       Promoting responsible business: The PWBLF, 1990-2000   33
                                                            Over the decade the importance of Corporate Responsibility has changed
                                                            dramatically, becoming central to the agendas in politics and business affairs.
                                                            Different challenges arise at the start of the 21st century, with threats appearing
                                                            to the very process of globalisation from rising public concerns and the
                                                            persistence of poverty. While other organisations adopt similar agendas and play
                                                            relevant roles, the Forum will retain its distinctive character in its combination of
                                                            familiarity with the social dimension of business, its partnership focus, and its
                                                            hands-on experience of action on the ground in transition countries.

           Change and continuity:
     taking lessons and experience
            into the 21st century
 Our priority now is to widen the
 scale and deepen the reach of                                                        A central tenet of the Forum’s continuing work will be in
 responsible business practices                                                       deepening the understanding of and impact of its work, as
 and partnerships. The task is                                                        well as extending the reach to many companies not yet
 urgent. With a decade of
                                                                                      engaged. While the ‘business case’ as to why corporate social
 developing methods and
 programmes to demonstrate                                                            responsibility makes sense will still need to be made, the
 what can be achieved in a range                                                      Forum will concentrate further on how companies can put it
 of sectors and settings, the                                                         into practice. Across the three sectors of business, the public
 challenge for the Forum now is to                                                    sector and civil society, the exercise of building the capacity
 secure serious attention in every
                                                                                      of leaders for effective collaboration will become more and
 Board room, to support action
                                                                                      more important. Further attention will be paid to the areas
 through managers on the ground,
 and to promote a change in                                                           of the measurement, public reporting and verification of
 culture which promotes greater                                                       responsible business practice.
 transparency, partnership and a
 commitment to the values of                                                          Other issues will take a higher profile, such as the
 sustainable business.
                                                                                      relationship between business and human rights, and the
 HRH The Prince of Wales,                                                             engagement of business in the prevention of conflict and
 President, with Robert Davies,                                                       social exclusion. Listening to stakeholders and supporting the
 Chief Executive, The Prince of
                                                                                      involvement of employees will become even more important
 Wales Business Leaders Forum
                                                                                      for corporate reputation and sustained business success.

                                              At its 10th anniversary, the Forum has launched a campaign on the theme of ‘human capitalism’
                                              which will draw upon partnerships with major business conferences and media outlets around
                                              the world. As part of the campaign it has introduced a ‘Millennium commitment’ of seven
                                              actions that individual business leaders can take to ensure that their companies create value for
                                              both society and shareholders. These areas are:
                                              • putting society on the boardroom agenda
                                              • engaging business partners and investors in the cause of corporate social responsibility
                                              • mobilising employees to engage in communities
                                              • promoting action within the business community
                                              • developing tomorrow’s business leaders
                                              • aiming for public accountability
                                              • creating key performance indicators for social and
                                                environmental progress as well as financial progress.

34   Promoting responsible business: The PWBLF, 1990-2000

                                                                                                IHEI MEMBERS
                                                                                                Accor, Bass Hotels & Resorts Worldwide, Forte Hotels,
3M                               Chemicals, adhesives                    USA            03/93   Hilton International, Marco Polo Hotels, Marriott
ABB Group                        Energy, infrastructure                  Switzerland    10/92   International, Radisson SAS Hotels & Resorts, Scandic
Andersen Consulting              Management consulting, audit            UK             06/97   Hotels AB, Starwood Hotels & Resorts Worldwide,
BMW                              Automobiles                             Germany        04/94   Taj Group of Hotels, TUI Group
BP Amoco                         Oil & gas, chemicals                    UK             09/92   Corporate partners: American Express Establishment
Coca-Cola                        Food & drinks                           USA            04/92   Services, CH2M Hill
DIAGEO                           Food & drinks                           UK             06/90   Affiliate members: British Hospitality Association (BHA),
Hilwood                          Real estate                             USA            07/94   Caribbean Alliance for Sustainable Tourism (CAST), Danish
                                                                                                Hospitality Association (HORESTA), Association of the
KPMG                             Financial business services             UK             03/93
                                                                                                Brazilian Hotel Industry (ABIH)
Mitsubishi Corporation           IT, automobiles, chemicals              Japan          05/99
Shell Transport & Trading        Oil & gas, chemicals                    UK             06/97
                                                                                                YBI partners
SmithKline Beecham               Pharmaceuticals, healthcare             UK             08/93
                                                                                                Fundacion Impulsar, Argentina; Youth Start Plan, Belize;
TRW                              Automotive components, electronic       USA            05/95
                                                                                                Barbados Youth Business Trust; Canadian Youth Business
                                                                                                Foundation; YES Gambia; Ghana Youth Business Trust;
                                                                                                Guyana Youth Business Trust; Baharatiya Yuva Shakti Trust,
ALKAN Group                      Diverse/investment                      Egypt          07/95
                                                                                                India; Mauritius Young Entrepreneurs Trust; Fund for
Al Yousef Group                  Diverse/investment                      Oman           11/99
                                                                                                Development of Youth Projects, Oman; The Nation’s Trust,
ARTOC Group                      Diverse/investment                      Egypt          03/95
                                                                                                South Africa; Hambantota Youth Business Trust, Sri Lanka;
AXA Group                        Insurance                               France         05/99
                                                                                                YES Swaziland; Trinidad & Tobago Youth Business;
Bajaj Auto                       Automobiles                             India          02/92
                                                                                                The Prince’s Trust, UK
Bankhaus Sal Oppenheim Jr        Banking                                 Germany        06/99
BG                               Gas production & distribution           UK             03/93
Boots Healthcare International   Healthcare                              UK             02/00
                                                                                                Public sector
Bovis Lend-Lease                 Construction, project management        UK             02/99   World Bank; United Nations; United Nations Development
CLP Holdings                     Energy                                  Hong Kong      03/00   Programme, UNDP; United Nations Environment
Dabbagh Group Holding            Diverse production/investment           Saudi Arabia   03/97   Programme, UNEP; United Nations Industrial
DHL Worldwide Express            Courrier services                       Belgium        12/91   Development Organisation, UNIDO; UNAIDS; United
Eli Lilly                        Pharmaceuticals/healthcare              USA            08/97   Nations Staff College; United Nations Office for Project
Far Eastern Group                Diverse                                 Taiwan         05/96   Services (UNOPS); United Nations High Commission for
Foursome Investments             Investment management                   UK             01/00   Refugees (UNHCR); International Finance Corporation (IFC);
Frank Russell Company            Investment management                   USA            04/00   International Labour Organisation, ILO; World Health
                                                                                                Organisation, WHO; European Union Phare Programme;
Honda Motor Company              Automobiles                             Japan          07/97
                                                                                                UK Department for International Department, DFID; UK
Jefferson Smurfit Group          Paper & packaging                       Ireland        11/97
                                                                                                Foreign & Commonwealth Office; USAID
Kolon Group                      Diverse/textiles                        South Korea    02/95
                                                                                                Civil Society sector
Levi Strauss                     Apparel                                 USA            05/95   Non-Governmental Agencies: CARE International; Charities
Lorentzen Empreendimentos        Forestry/shipping                       Brazil         05/94   Aid Foundation; Civicus; Worldaware; Institute for Social &
McKinsey & Company               Management consulting                   UK             05/93   Ethical Accountability; Council on Economic Priorities;
MediaOne International           Telecommunications                      USA            03/93   International Youth Foundation; World Environment
MMC                              Financial services, insurance           USA            07/94   Centre; Progressio Foundation; State of the World Forum;
Nestlé                           Food                                    Switzerland    04/00   Soros Foundation; Actionaid; Pact; European Business
Norsk Hydro                      Oil & gas, mining, energy               Norway         06/92   Network for Social Cohesion, EBNSC; Inter-American
Obayashi Corporation             General contracting                     Japan          06/92   Foundation; Copenhagen Centre; AIESEC; Charles Stewart
Pearson                          Media, publishing                       UK             09/98   Mott Foundation; Amnesty International; Oxfam; The
                                                                                                Global Business Council on HIV & AIDS; International Alert;
PricewaterhouseCoopers           Management consulting, audit            UK             07/98
                                                                                                Ford Foundation; Conference Board; International
Pasona                           Employment services                     Japan          05/92
                                                                                                Chamber of Commerce; World Business Council for
Poongsan Corporation             Metal processing                        South Korea    01/00
                                                                                                Sustainable Development, WBCSD; Business for Social
Rio Tinto                        Mining                                  UK             01/98   Responsibility; Synergos Institute; British Council; Aga
Robert Stephen Holdings          Apparel                                 UK             01/99   Khan Foundation
Samcrete Egypt                   Construction, trading                   Egypt          08/95   Media and communications: Financial Times;
South African Breweries          Brewing                                 South Africa   04/00   Time/Fortune; CNN; BBC World Service; Oxford Analytica;
Standard Chartered               Banking                                 UK             06/99   Burson Marsteller; MORI; Wolff Olins
Superclubs                       Leisure/tourism                         Jamaica        03/00   Academe: University of Cambridge; University of Warwick
Tokyo Electric Power             Energy                                  Japan          07/94
Toyota Motor Corporation         Automobiles                             Japan          04/94   CENTRAL & EASTERN EUROPE
                                                                                                Public sector
Traxdata                         Electronics                             UK             06/00
                                                                                                Regional: Bulgarian Ministry of Environment and Water;
VodafoneAirtouch                 Telecommunications                      UK             11/99
                                                                                                Czech Ministry of Labour and Social Affairs; Hungarian
Xenel Industries                 Diverse/engineering                     Saudi Arabia   01/00
                                                                                                Ministry for Environmental Protection; Hungarian Ministry
                                                                                                for Family and Social Affairs; PAIZ – Polish Agency for
CORPORATE PARTNERS                                                                              Foreign Investment; Polish Ministry of Labour; Romanian
British Airways                  Airline                                 UK             04/94   Ministry of Foreign Affairs
ICF Consulting                   Management consulting, communications   US             02/00   International: BESO; Japanese Ministry of International
Oxford Analytica                 Media, information services             UK             03/99   Trade & Investment; British Council; European Union
Time Fortune                     Media                                   UK             09/99   Phare Programme; DPID; The United Nations – UNDP;
WPP                              Media, communications                   UK             02/97   UNESCO; UNHCR; UNIC; UNIDO, UNSC; World Bank; World
                                                                                                Health Organisation

                                                                                                Promoting responsible business: The PWBLF, 1990-2000   35
Private sector                                                               SOUTHERN AFRICA                                                  The Forum would like to record its thanks to the
Regional: APOP (Slovakia); Asia-Pacific Business Association                 Public sector                                                    following companies who have also supported us over
(Hungary); Hungary-Japan Economic Club; Joint Venture                        Regional: South Africa: Institute for Partnerships between       the past 10 years:
Association (Hungary); The Leon Kozminski Academy of                         Education and Business (IPEB), Gauteng Department of             Abercrombie & Kent (US)
Entrepreneurship and Management, Warsaw; The School                          Education, Johannesburg Metropolitan Council                     Air Canada (Canada)
for Leaders, Warsaw                                                          International: World Bank, DFID (UK), British Council, British   Allianz (Germany)
International: American Chambers of Commerce; British                        High Commission (South Africa & Zimbabwe), UNAIDS                Amkest Group (Saudi Arabia)
Chambers of Commerce; Canadian Chambers of                                   Private sector                                                   ARCO (US)
Commerce; European Round Table of Industrialists                             Regional: Southern Africa Enterprise Network, National           BOC Group (UK)
Civil society sector                                                         Business Initiative (NBI), Small Business Project (SBP),         BSO/Origin (Netherlands)
Regional: AIESEC; Association for Environmental Education                    Upstart Business Strategies, Prodigy Business Services,          Cable & Wireless (UK)
(Czech Republic); Bulgarian Business Leaders Forum; Czech                    Penny Brothers, First National Bank, Anglo American,             CIGNA (US)
Business Leaders Forum; Environmental Partnership for                        Phoenix Contractors, Zambia National Building Society,           Courage Ltd (UK/Australia)
Central Europe; European Environment Centre – Green                          ESKOM, Vodacom, Golden Arrow Foundation, First Rand              D’elegant Holdings (Hong Kong)
Business Club, Poland; Gorlice 2012 (Poland); Green                          Foundation, Rössing Foundation, CZI Women in Business            Fuji Bank (Japan)
Balkans; Hungarian Business Leaders Forum; Krakow                            Standing Committee (Zimbabwe), Empretec (Zimbabwe),              Itochu Corporation (Japan)
Development Forum; NOS (Slovakia); Open Society Funds;                       Partners for Growth (Zimbabwe)                                   Johnson Matthey (UK)
Regional Environmental Center; Slovak Academic                               International: BMW, KPMG, Toyota, Shell, SmithKline              Leo Daly (US)
Information Agency; Soros NIOK Foundation (Hungary)                          Beecham, 3M, Johnson Matthey, Coca Cola, Rio Tinto,              NatWest Group (UK)
International: Charities Aid Foundation; Charles Stewart                     PricewaterhouseCoopers, Levi Strauss, Vodafone, British          Robert Bosch (Germany)
Mott Foundation; European Business Network for Social                        Airways, London Enterprise Agency (Lenta), EBNSC, Trinity        Sumitomo Bank (Japan)
Cohesion; Groundwork initiative (Baltics); John Ryder                        Group                                                            Tata Industries (India)
Memorial Fund; Junior Achievement; Project Hope;                             Civil society sector                                             Texaco (US)
Copenhagen Centre; English Speaking Union; Westminster                       Regional: Kagiso Trust, Reach and Teach, Novalis Institute,      Volkswagen (Germany)
Foundation for Democracy                                                     Central Johannesburg Partnership, Lifeworks, Right to            Warnaco (US)
                                                                             Hope Trust, Business Against Crime, Microcredit Financing        Wheelock & Co (Hong Kong)
SOUTH ASIA                                                                   Zambia, ORAP (Zimbabwe)
Public sector                                                                International: International Partnership Network, Ashoka,        COUNTRIES OF OPERATION:
Regional: Indian ministries of Industry, Health and                          Global Business Council for HIV/AIDS, Learning and               Argentina                  Mexico
Education                                                                    Development Partnership Network (LADPN)                          Azerbaijan                 Namibia
International: UNIDO, UNAIDS, UNEP, DFID, WHO, ILO,                                                                                           Bahrain                    Netherlands
UNDP, World Bank, Asian Development Bank, DTI                                TURKEY, EGYPT, THE MIDDLE EAST                                   Bangladesh                 Nigeria
Private sector                                                               Public sector                                                    Barbados                   Norway
Regional: Bajaj Auto, Coal India, National Thermal Power,                    International: USAID, EC (MEDA Programme), ILO                   Belgium                    Oman
Bantai, Anand Group, India Railways, Tata, Usher,                            Private sector                                                   Brazil                     Pakistan
Confederation of Indian Industry, Federation of Indian                       Regional: ABC Partnership members, Alkan Group, ARTOC            Bulgaria                   Peru
Chambers of Commerce and Industry, Bangladesh                                Group, Al Yousef Group, Dabbagh Group Holding, Xenel             Canada                     Philippines
Garments Manufacturers & Export Associations, Dhaka                          Industries, Eczacibasi, TOBB, TUSIAD                             Chile                      Poland
Chamber of Commerce, Automotive Component                                    Civil society sector                                             China                      Romania
Manufacturer Association of India (ACMA), Automotive                         Regional: Social Fund for Development, CEOSS, Hacettepe          Colombia                   Russia
Research Association of India (ARAI), Sylet Chamber of                       University                                                       Croatia                    Saudi Arabia
Commerce                                                                     International: British Council                                   Czech Republic             Singapore
International: Fiat, Pilsbury/Diageo, Pricewaterhouse                                                                                         Dominican Republic         Slovakia
Coopers, Cadbury, Coca-Cola, Taj Group, Hilton, Holiday                      THE NEW INDEPENDENT STATES                                       Ecuador                    South Africa
Inn, Sainsbury, Powergen, Body Shop, AMCHAM, BG                              Public sector                                                    Egypt                      Spain
Civil society sector                                                         Regional: St Petersburg Mayor’s Office, Federal Ministry of      France                     Sri Lanka
Regional: National Aids Control India, Partners in Change,                   Culture, St Petersburg Administration’s Committee for the        Gambia                     Sweden
NAZ, CRY, National India Foundation, DESH                                    Economy, Mariinskaia Hospital                                    Germany                    Switzerland
International: Actionaid, British Council, International Red                 International: DFID, World Bank, North Staffordshire NHS         Ghana                      Taiwan
Cross, Marie Stopes, Save the Children Foundation, Aga                       Trust, Manchester City Council, British Council, University      Guyana                     Thailand
Khan Foundation, Care International, Oxfam, Ashoka                           of Birmingham Health Service Management Centre                   Hong Kong                  Trinidad & Tobago
Foundation, HIV/AIDS Alliance                                                Private sector                                                   Hungary                    Turkey
                                                                             Regional: Ernst & Young, Metromedia International (PLD           India                      UAE
SOUTH EAST ASIA                                                              Telekom), Sheraton Nevskij Palace, Bank Rossiia, SPIBA           Indonesia                  UK
Public sector                                                                International: Sir Ernest Hall, Diageo, British Airways, Harry   Jamaica                    Ukraine
Regional: Vietnam – Ministry of Labour, Invalids and Social                  Fitzgibbons, NM Rothschild                                       Japan                      Uruguay
Affairs; Ministry of Health; Ministry of Planning and                        Civil society sector                                             Jordan                     USA
Investment; PACCOM; Vietnamese chamber of commerce                           Regional: Petersburg Renaissance Foundation, Leontief            Kazakhstan                 Venezuela
and industry; China – Jiao Tong University, Shanghai;                        Centre, Baltic Humanitarian Fund, St Petersburg Institute        Kenya                      Vietnam
Mayor of Shanghai                                                            for Social and Medical Problems and Management                   Korea                      Zambia
International: Vietnam – World Bank, DFID, Mekong Project                    International: Open Society Institute (Soros Foundation),        Latvia                     Zimbabwe
Development Facility (part of International Finance                          Trust for Mutual Understanding                                   Lebanon
Corporation), European Commission; Indonesia – World
Bank, UNDP, UNIDO, ADB, DFID                                                 LATIN AMERICA AND THE CARIBBEAN
Private sector                                                               Public sector
Regional: Philippines Business for Social Progress (PBSP),                   Regional: Chihuahua State, Irapuato State, Mexico
Thai Business in Rural Development (TBIRD)                                   International: Inter-American Development Bank, Inter-           Many thanks to all those who have supplied
International: Vietnam – Pentland, Nike, Adidas,                             American Foundation, USAID, DFID                                 photographs for use in this publication.
PricewaterhouseCoopers, Shell, Thames Water                                  Private sector
International, ERM, Sedgwick/Marsh Mclennan, McKinsey,                       Regional: IDEA, Argentina; CEMEFI, FECHAC, Mexico;
KPMG, Coca Cola, BP Amoco                                                    AmCham Sao Paulo, Instituto Ethos, Brazil; CONEP,
Civil society sector                                                         Dominican Republic;
International: Vietnam – ActionAid, Friedrich Ehbert                         International: DHL, US Chamber of Commerce, Association
Stiftung, Oxfam, SCF-UK, SCF-US, Vietnam Veterans of                         of American Chambers of Commerce; EMPRESA; Business
America Foundation; Indonesia – Community Recovery                           for Social Responsibility, USA; Steel Hector & Davis LLP
Programme; China – China Environmental Protection                            Civil society sector
Foundation, WWF, Great Britain-China Centre                                  Regional: Allianza, Dominican Republic, Acao
                                                                             Communitaria (Brazil)
                                                                             International: National Policy Association, USA

Designed by Alison Beanland and printed by Folium Press Limited on Revive Silk paper and board (75% recycled Eugropa and NAPM Approved)
1989 1990 1991 1992 1993 1994
Business in the Community        Charleston, USA. First          INSIGHT programme: Brazil.       INSIGHT programme: India.       INSIGHT programme: India.       INSIGHT programmes:
plans US consultation on         meeting of the Prince of                                                                                                         Bangladesh, Brazil, Russia,
Corporate Community              Wales Business Leaders          PWBLF forms partnership          Indian Business Leaders         Mexico. Business and NGO        UK, USA.
Involvement.                     Forum.                          with the Confederation of        programme is launched.          leaders focus on promoting
                                                                 Indian Industry.                                                 sustainable development in      Kecskemet Business
                                 Task force meets in Budapest                                     The Prince of Wales             rural areas, enterprise and     Incubator Project opened,
                                 to review relevance of CSR to   PWBLF and The Prince of          addresses 800 business          environmental education.        Hungary.
                                 Eastern Europe.                 Wales meet in Prague and         leaders on good corporate       Business involvement
                                                                 Bratislava to focus on how       citizenship experience. World   campaign launched.              First PWBLF programmes in
                                 Hungarian Enterprise            international business can       Economic Forum, Davos,          Partnership formed with         Bulgaria.
                                 Initiative launched.            contribute to economic           Switzerland.                    Mexican Centre for
                                                                 transition.                                                                                      EU Phare-funded regional
                                 Second meeting of the                                            PWBLF begins work with the      Philanthropy.                   partnership-building
                                 Prince of Wales Business        FORECOM project launched         UN Development                  Polish Business Leaders         programme begins.
                                 Leaders Forum (PWBLF) in        in Brazil as focus for           Programme, UN                   Forum and Krakow
                                 Tokyo, Japan.                   business leaders to partner      Environment Programme,                                          Report on US global
                                                                                                                                  Development Forum               corporate citizenship and
                                                                 projects.                        UKODA, and The World Bank       launched.
                                                                                                  Group.                                                          briefing programme for US
                                                                 Environmental programmes                                         Czech environmental award       companies. Launch of Inter-
                                                                 involving European               Paper published on best         scheme started.                 City Network.
                                                                 companies run in Czech           environmental practice of
                                                                 Republic and Hungary.            business following              Zimbabwe Partners for           Vietnam Business Leaders
                                                                                                  consultations with Korean       Growth initiative developed.    Cooperation Council
                                                                 Project initiated giving         businessmen, chaired by The                                     launched.
                                                                 Japanese management              Prince of Wales.                Asia Pacific Hotels
                                                                 training for young eastern                                       Environment Initiative          The Prince of Wales visits
                                                                 European business leaders.       The Prince of Wales             launched.                       Russia. Visitor Information
                                                                                                  convenes meetings of                                            Centre opens in
                                                                 PWBLF secures status as an       business leaders in Hong        St Petersburg Partnership       St Petersburg.
                                                                 independent charity, and         Kong and Seoul.                 Initiative and Business
                                                                 moves to St. James Square                                        Supporters Group launched.      Joint project commences
                                                                 offices, London.                 Launch of International                                         with United Nations
                                                                                                  Hotels Environment                                              Environment Programme,
                                                                                                  Initiative, IHEI.                                               European Commission and
                                                                                                                                                                  World Bank Group.
                                                                                                  Urban Villages campaign and
                                                                                                  report launched, London.                                        The Prince of Wales
                                                                                                                                                                  convenes a Hong Kong
                                                                                                  Launch of Hungarian and                                         meeting for regional
                                                                                                  Czech Business Leaders                                          business leaders, a VIP
                                                                                                  Forums.                                                         delegation from Vietnam
                                                                                                                                                                  and educational leaders
                                                                                                                                                                  from Shanghai.
                                                                                                                                                                  St Petersburg Health Task
                                                                                                                                                                  Force formed.
                                                                                                                                                                  Partnerships for sustainable

Exxon Valdez oil spill, Prince   Increasing apparence of         Europeans end sanctions on       Canada, USA and Mexico          EC establishes single market.   World Wide Web is created.
William Sound, Alaska.           environmental degradation       South Africa.                    form North American Free
                                 in Eastern Europe.                                               Trade Association (NAFTA).      Publication of The End of       Clinton ends trade embargo
The Coalition for                                                First impact of                                                  History and The Last Man by     on Vietnam.
Environmentally Responsible                                      unemployment in Eastern          Earth Summit in Rio de          Francis Fukuyama.
Economies (CERES) develops                                       Europe (East Germany).           Janeiro.
principles for environmental
management.                                                      First common usage of            US lifts trade sanctions
                                                                 phrases ‘Globalisation’ and      against China.
                                                                 ‘emerging markets’.
                                                                                                  Violence erupts in Los

Chinese troops kill pro-         Mandela released from           Warsaw Pact is dissolved.        Clinton elected US president.   Czech and Slovak Republics      Mandela elected South
democracy protesters in          prison, South Africa.                                                                            established as separate         African president.
Beijing.                                                         Gorbachev resigns: Soviet        Boutros Boutros Ghali           states.
                                 Yeltsin elected president of    Union ceases to exist.           becomes UN secretary-                                           US troops withdraw from
Solidarity candidates win        the Russian Federation.                                          general.                        UN declares safe areas in       Somalia.
majority in Polish elections.                                    Russia, Belarus and Ukraine                                      Yugoslavia.
                                 East and West Germany are       form the Commonwealth of         Bosnia-Herzegovina declares                                     Civil war erupts in Rwanda.
Hungary opens its borders.       reunited.                       Independent States.              independence.                   Israel and PLO reach a peace
                                                                                                                                  agreement.                      PLO control Gaza Strip and
Berlin Wall dismantled.          Iraqi troops invade Kuwait      Croatia and Slovenia declare     Muslim/Hindu religious                                          Jericho.
                                 and seize petroleum             independence.                    violence across India.
Ceausescu overthrown in          reserves, setting off Persian                                                                                                    Chechnya declares
Romania.                         Gulf War.                       Peace agreement ends 11          Afghan Islamic rebels                                           independence.
                                                                 year civil war in El Salvador.   overthrow communist
Havel forms democratic           Lithuania, Latvia and Estonia                                    government.                                                     US troops invade Haiti.
government in                    declare independence.           South African Parliament
Czechoslovakia.                                                  repeals apartheid laws.          US troops supervise food
                                 Bhutto dismissed as                                              distribution in Somalia.
US and Soviet presidents         Pakistan’s prime minister.
declare Cold War over.
Soviet troops withdraw from
1995 1996 1997 1998 1999 2000
INSIGHT programmes: Brazil,     INSIGHT programmes: Egypt,     INSIGHT programmes:             INSIGHT programmes: Egypt,      INSIGHT programmes: India,       INSIGHT programmes: India,
Hungary,South Africa, UK.       Russia, Slovakia, UK.          Bangladesh, Colombia, South     India, Mexico, Philippines,     Peru (with Bolivia and           Indonesia.
                                                               Africa.                         South Africa, Zimbabwe.         Ecuador).
Partnership with National       PWBLF meetings in Egypt                                                                                                         PWBLF launches Americas
Business Initiative, South      and Kiev to complement         The Prince of Wales visits      Launch of Bulgarian             The Prince of Wales visits       programme with support
Africa.                         INSIGHT programme.             South Africa.                   Business Leaders Forum.         Argentina and Uruguay.           from DHL Americas, Steel
                                                                                                                               Partnerships formed with         Hector Davis LLP.
Liaison with Rössing            Strategies for Survival        Development of KPMG’s           Enterprise for the Arts:        leading business
Foundation in Namibia.          museums management             Business Advisers in Schools    regeneration strategies focus   associations.                    The Prince of Wales visits the
                                course launched in St          scheme with NBI in South        on St Petersburg                                                 Caribbean and launches
The Prince of Wales hosts       Petersburg.                    Africa.                         Tercentenary.                   Pushkin Notebooks:               corporate-backed youth
dinner celebrating 5th                                                                                                         8-volume facsimile joint         business initiatives in
anniversary of the Forum.       First Autokreacja programme    The Prince of Wales visits      Human Rights dialogue: New      publication completed,           Guyana, Jamaica and
                                in Poland – focus on           Dhaka. Bangladesh               York, USA.                      Russia.                          Trinidad.
Building civil society:         opportunities for              Partnership Forum
Learning from Experience        disadvantaged youth.           launched.                       ‘50 plus/minus’ project         Strategies for Survival moves    Romania programme to
partnership training in the                                                                    launched in Hungary to give     to Archangel, Leningrad and      strengthen links between
UK.                             New South African              PLD Telekom (later              employment opportunities        Moscow regions.                  UN, business and
                                partnership with Small         Metromedia) Internships         to over 50’s.                                                    government.
Business as Partners in         Business Project and           begin, Russia.                                                  Initiatives developed in
Development programme           Institute for Partnerships                                     Partners in Action              Bulgaria focusing on health,     ABC Partnership launched.
launched with World Bank        between education and          Social Impact of Industrial     programme begins with UN        environment and children.        Cairo, Egypt.
and UNDP.                       business.                      Restructuring project           Staff College.
                                                               initiated, Poland.                                              South Africa Business and        Corporate Social Investment
Business and Community          Southern African work                                          Managing partnerships: tools    Education Partnership            project begins in Moscow
Foundation launched in          widens to include Botswana,    Romany Youth                    for mobilising the public       Programme launched.              and St Petersburg.
India.                          Zambia, Namibia and            Entrepreneurship                sector, business and civil
                                Mozambique.                    programme begun, Czech          society as partners in          Establishment of Forum for       Local business support
Assessing the impact in                                        Republic.                       development.                    Business Leaders and Social      seminar in Azerbaijan with
Central and Eastern Europe.     Shanghai Business                                                                              Partners in Zambia.              International Alert and
                                Leadership 2000 project        Environmental                   Building competitiveness and                                     Azerbaijan Entrepreneurs
Environmental Action Pack for                                  benchmarking programme          communities.                    Youth Business International
Hotels.                         initiated.                                                                                                                      Association.
                                                               run for British Airways                                         launched.
                                The Prince of Wales opens      Holidays.                       Environmental purchasing                                         Launch of hotel
Green Hotelier launched.                                                                       guidelines for hotels.          Human Rights dialogue:
                                new international                                                                                                               environmental benchmarking
Survey in Egypt on good         headquaters for the Business   Business Leaders Forum run                                      London, UK.                      programme.
                                                               business meetings in Hong       First supplement with
corporate citizenship.          Leaders Forum overlooking                                      The Financial Times:            DFID Resource Centre on
                                Regent’s Park, London.         Kong on HM Yacht Britannia,                                                                      Human rights: is it any of
Launch of first PWBLF                                          and Saudi Arabia.               Responsible business in the     business and poverty             your business?
website.                        Business as Partners in                                        global economy.                 alleviation launched.
                                Development.                   Human Rights dialogue:                                                                           Partnership alchemy: new
                                                               London, UK.                                                     The Millennium Poll global       social partnerships in Europe.
                                                                                                                               research on CSR. Launch of
                                                                                                                               Human Capitalism                 The guiding hand: brokering
                                                                                                                               Campaign.                        partnerships for sustainable
                                                                                                                               Achieving social and economic
                                                                                                                               objectives through               Partnerships for the
                                                                                                                               privatisation.                   community: a celebration of
                                                                                                                                                                experience in Central and
                                                                                                                               Second supplement with           Eastern Europe.
                                                                                                                               The Financial Times.
                                                                                                                                                                The business of peace: the
                                                                                                                                                                private sector as a partner in
                                                                                                                                                                conflict prevention and

World Trade Organisation        EU approves the importation    An adult sheep is cloned in     Japan and South East Asian      WTO riots in Seattle.            Anti-globalisation protests at
succeeds GATT.                  and use of Monsanto's          Britain.                        financial crisis.                                                ADB meeting, Bangkok,
                                Roundup Ready soya beans.                                                                      Philip Morris ordered to pay     Thailand, and at World
Greenpeace occupies Brent                                      Global Business Council on      US/EU trade wars over           $80 million to family of lung    Bank/IMF meeting,
Spar oil platform.              FBI arrests suspected          HIV & AIDS established.         bananas and beef.               cancer victim.                   Washington DC, USA.
Saro-Wira and supporters                                       State of anarchy in Albania     Russia fights to avert          Strikes in South Korea.
executed in Nigeria, protest    Texaco settles racial bias     over losses on pyramid          financial collapse.
against Shell.                  suit.                          schemes.                                                        UN launches Global Compact
                                                                                               ISA 8000 launched.              with business.
Wave of strikes spreads                                        World Bank president makes
social strife in France.                                       first public speech attacking                                   US agrees to ease restrictions
                                                               corruption.                                                     on Cuba.
The Body Shop: first social
report.                                                        Swiss plan first payment to                                     US and China reach
                                                               Holocaust victims.                                              landmark trade agreement.
US rescues Mexico's economy
with $20 billion aid                                           US company launches first                                       Judge finds Microsoft to be a
programme.                                                     commercial spy satellite.                                       monopoly.
                                                                                                                               OECD Convention to combat

Earthquake hits Kobe, Japan.    Afghan Taliban form            Hong Kong returns to            Good Friday peace               Euro comes into limited use.     Floods in Mozambique.
                                fundamentalist government.     Chinese sovereignty.            agreement signed in
Rabin assassinated, Israel.                                                                    Northern Ireland.               EU commissioners resign          White farms reclaimed by
                                Mobutu forced into exile       Hundreds killed in                                              over corruption.                 black Zimbabweans.
NATO airstrikes against         from Zaire.                    Indonesian election violence.   Indonesian dictator Suharto
Serbs: Dayton peace                                                                            steps down following            Earthquake in Turkey.
agreement signed.               Yugoslavian war crimes         Kofi Annan becomes UN           popular uprising and
                                tribunal opens in the Hague.   secretary-general.                                              Democratic presidential
Cameroon and Mozambique                                                                        corruption allegations.         elections in Nigeria.
join British Commonwealth.                                     Israeli troops withdraw from
                                                               India/Pakistan nuclear tests.
The Prince of Wales Business Leaders Forum
15-16 Cornwall Terrace
London NW1 4QP
United Kingdom

Tel: +44 (0)20 7467 3600
Fax: +44 (0)20 7467 3610

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