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Success Secrets of the Social Media Marketing Superstars - PDF

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					Co nfe re n c e at a                                                                                       Gl a n ce
MONDAY - JANUARY 25, 2010
                                   Your Greatest Tool
                                   for Business Success:
                                                                                                                                                               Invisible
 All-Day                           Making the Numbers
                                                                                                      Heater                                 Water             Persuasion: The
           Become a Leak           Work for You                                                                                                                                   Team
Sessions   Detection Expert        Jay Forte, Humanetrics, LLC;      12:30pm         Hydraulics       Installation       Safety Cover        Chemistry:        Art & Science
                                                                                                                                                                                  Mana
                                                                                     for the Pool     and Safety         Measurement &       Beyond the        of Persuading
           Lance Anderson,         Stewart Bolno,                       to           Professional     Scott              Installation        Basics            Others to Your
                                                                                                                                                                                  Grant
10:00am    Anderson                Team Builders Plus;
                                                                     3:45pm          Danny Crump,     Wiegman,           Tim Genthner,       John Puetz,       Way of Thinking
                                                                                                                                                                                  Mazm
           Manufacturing           Ken Rogner, PoolCorp;                                                                                                                          Pinna
   to      Company                 Stephen Reed,
                                                                                     Pentair Water    Hayward            Merlin Industries   Advantis          Paul Endress,
                                                                                                                                                                                  Group
4:00pm                             Cowan, Guteski & Co. PA;
                                                                                                      Industries                             Technologies      Maximum
                                                                                                                                                               Advantage
                                   Guy Gruenberg,
                                   Grow Consulting
                                                                                                 C                                                       C

TUESDAY - JANUARY 26, 2010
                                                                                                                                                                                 Swim J
                                                                                                                                                                                 Install
                                                                                                                                                                    8:30am       Opera
                                                                                    Expand Your                                        How to                                    Sales
           Shotcrete:                                             Pump/Motor        Green Market:                                      Draft
                                                                                                                                                                       to        Clint Bl
           Principles,
                            Intermediate
                            Water            Electrical
                                                                  Operation         Retrofits,
                                                                                                       Electro-
                                                                                                       Mechanical
                                                                                                                         7 Deadly      Contracts to    The          10:00am      Sales; T
           Techniques                                             and Trouble-      Green                                Selling       Protect Your    Secrets                   and Jeff
                            Chemistry        Principles and                                            Spa Pack
8:30am     and
                            and Testing      Requirements
                                                                  shooting          Equipment,
                                                                                                       Repair
                                                                                                                         Sins          Business        of Job                    Speck
           Applications                                           Mike Childress,   New                                  Stewart       Sarah           Costing
   to      Ron Lacher,
                            Procedures       for Pool
                                                                  Pentair Water     Developments,
                                                                                                       (Hands-On/
                                                                                                                         Bolno,        Canberg,        Guy                       The Bu
11:45am    PE,
                            Wayne Ivusich,
                            Taylor
                                             Technicians
                                             Danny Crump,
                                                                  Pool and Spa;     Utility Savings
                                                                                                       Class Limit 30)
                                                                                                       Marco
                                                                                                                         Team          Esq. and        Gruenberg,                Bible:
           Pool                                                   Jack Gobeler,     and Value to                         Builders      Eric Probst,    Grow                      the AN
           Engineering,
                            Technologies,    Pentair Water
                                                                  Marathon          the Consumer
                                                                                                       Munguia, Allied
                                                                                                                         Plus          Esq., Porzio,   Consulting   10:15am      Reside
           Inc.
                            Inc.
                                                                  Electric          Jeff Farlow,
                                                                                                       Innovations
                                                                                                                                       Bromberg &                      to        Standa
                                                                                    Pentair Water                                      Newman, PC                   11:45am      Dan Jo
                                                                                                                                                                                 Swim,
                                                                                                                                                                                 Ray Cro
                                         C                                    C                                                                                                  Consul



WEDNESDAY - JANUARY 27, 2010
                                                                                                                                                                            A.O. Smith
                                                                                                                                                                            Guardian
                                                                                                                                                                            SVRS:
           Advanced       Electronic                                                                                                                           8:30am       Installation
           Water
           Chemistry:
                          Spa
                          Component      Hydraulic
                                                        Chlorine
                                                        Generators
                                                                            Constructing    Repairing
                                                                                                              Plaster Pools:
                                                                                                              Maintenance,                    You Are
                                                                                                                                                                  to        and

           Trouble-       Trouble-       Sizing and     for
                                                                            Pools           and
                                                                                                              Stains and                      Responsible      10:00am      Maintenanc
                                                                                                                                                                            Justin Magya
                                                                            Without         Renovating
           shooting,      shooting       Design for     Residential                                           Surface Repair    Managing      for the
8:30am     Safety and     (Hands-On/     Residential    and
                                                                            Submerged       Concrete
                                                                                                              Randy Dukes,      Through       Success of
                                                                                                                                                                            A.O. Smith
                                                                                                                                                                            EPC       C
                                                                            Suction         Pools
   to      Handling       (Class Limit   Pools          Commercial
                                                                            Outlets         Ron Lacher,
                                                                                                              Aquavations       the Tough     Your Business
                                                                                                                                                                            Stingl
11:45am    Ellen Meyer,
           Ph D.
                          30)
                          Sophie
                                         Alex
                                         Krajewski,
                                                        Installations
                                                        Sean Assam,
                                                                            (Main           PE,
                                                                                                              Corp.; Dennis
                                                                                                              Chapman and
                                                                                                                                Times
                                                                                                                                Skillpath
                                                                                                                                              Bob Davies,
                                                                                                                                              High                          Switch SVRS
                                                                            Drains)         Pool                                                                            Installation
           and Jerry
           Pierrottie,
                          Tremblay,
                          Gecko
                                         Zodiac Pool
                                         Systems
                                                        Autopilot
                                                        Purifying
                                                                            Dan Johnson,    Engineering,
                                                                                                              Jack Beane,
                                                                                                              Jack’s Magic
                                                                                                                                              Performance
                                                                                                                                              Training, Inc.
                                                                                                                                                               10:15am      and
           Arch           Electronics,                  Systems
                                                                            Swim, Inc.      Inc.
                                                                                                              Products, Inc.                                      to        Maintenanc
           Chemicals      Inc                                                                                                                                  11:45am      Mike Low,
                                                                                                                                                                            Stingl
                                                                                                                                                                            Products,
                    C                                                C                                                                                                      LLC       C

THURSDAY - JANUARY 28, 2010
                                                                                                                                                        BUSINESS                   TE
           Advanced          Dealing
                                             Emotron          Salt Chlorine           New Government
                                                                                                              Attracting
                                                                                                                               Selling in                      All seminars, speakers
           Vinyl Liner       with Deck                                                                        and
                                             SVRS:            Generator:              Relation Strategies                      A Tough
8:30am     Replacement       Cracking
                                             Installation     Operation and           for the 21st
                                                                                                              Retaining
                                                                                                                               Market              All educational sessions have be
           Techniques        Ron Lacher,                                                                      Loyal
   to      Robert            PE,
                                             and              Troubleshooting         Century
                                                                                                              Customers
                                                                                                                               Grant                    Pool and Spa Professionals
10:00am    McEwen,           Pool
                                             Maintenance
                                             Paul Hackett,
                                                              Sean Assam,
                                                              Autopilot
                                                                                      Jennifer Hatfield and
                                                                                      Pam Vinje,
                                                                                                              Connie Sue
                                                                                                                               Mazmanian,
                                                                                                                               Pinnacle
           McEwen            Engineering,                                                                     Centrella,
                                             Emotron, Inc.    Purifying Systems       APSP                                     Group USA
           Industries        Inc.                                                                             Team Horner
                                             C          C            C                                  C
             12:30pm          Heat Pump Installation          Spa Pack Problems:                Vacless SVRS: Installation and      Create a Selling Lead-
                              and Operation                   Repair or Replace                 Maintenance                         Generating Website
                to            Alex Krajewski,                 Marco Munguia,                    John Steffen,                       Brett Abbott,
m-Based      2:00pm           Zodiac Pool Systems             Allied Innovations                Vacless Systems, Inc.               MYM Austin, Inc.
nagement
nt
                                                                                                                               C
 manian,                                                      Automatic Controllers:                                                                            Planning and Surviving
                              Pentair Intelliflo VS+                                            Virginia Graeme Baker Update:
nacle
up USA
              2:15pm          SVRS: Installation and
                                                              Energy and Economic Boost
                                                                                                Complying with VGB using the
                                                                                                                                    Pool Marketing Secrets      the Sale of Your
                                                              for Your Customers                                                    That Work                   Business
                 to           Maintenance
                                                              Cullin Tate and Troy McGinty,
                                                                                                ANSI/APSP-7 Standard
                                                                                                                                    Brett Abbott,               Zev Grossman and Bruce
              3:45pm          John Belcher,
                              Pentair Water
                                                              CAT Controllers, Inc.
                                                                                                Ray Cronise, Consultant;
                                                                                                Dan Johnson, Swim, Inc.
                                                                                                                                    MYM Austin, Inc.            Maier,
                                                        C                                 C                                    C                                AXA Advisors




m Jet Systems:                          Renovation            Vac-Alert SVRS:      Solar Heating:     Pool Contractor        Customer
                  Heater                                                                                                                                              I Think I Know What
allation,                               Strategies and        Installation and     Sales,             Liability Insurance    Service: It’s
                  Troubleshooting                                                                                                               How to Survive        I Think You Said:
ration and                              the VGB Act           Maintenance          Operation and      and VGB: Are You       All About the
                  and Repair                                                                                                                    E-Commerce            Communication
s                                       Matt Cappello,        George               Installation       Covered?               Attitude
                  Eric Gabrielson,                                                                                                              Competition           Tools for Business
 Blithe, Blithe                         P.E.,                 Pellington,          Kevin Wert and     Tom Crowley,           Bob Davies,
                  Chris Cloutman and                                                                                                            Brett Abbott,         and for Life
s; Tony Sedor                           Counsilman            Vac-Alert            Win Hayes,         Maran Corporate        High
                  Jim Berardinelli,                                                                                                             MYM Austin, Inc.      Paul Endress,
Jeff Sanchez,                           Hunsaker &            Industries, LLC      Sunshine Solar     Risk Association       Performance
 k Pumps
                  RayPak
                                        Associates      C                     C    Technology                          C     Training, Inc.
                                                                                                                                                                      Maximum Advantage

Builders’         2005 and 2008                                                                                              Customer           The Hunt for
                                        Hayward               Tile Installation
e: A Review of    Equipotential                                                    Identifying                               Service: It’s      Opportunities:        Who Are These
                                        Stratum               Techniques for                          Leak
ANSI/NSPI-5       Bonding                                                          and Correcting                            All About the      How to                People? An Effective
                                        SVRS:                 Pools and Spas                          Detection Basics
dential           Requirements:                                                    Groundwater                               Attitude (Encore   Strategically         Guide to Hiring
                                        Installation and      Richard Goldberg,                       Lance
 dard             Know the                                                         Problems                                  Presentation)      Review All            and Retaining
                                        Maintenance           Professional                            Anderson,
 Johnson,         Difference                                                       Neil Anderson,                            Bob Davies,        Aspects of Your       Superstars
                                        Ike Hemric,           Consultants                             Anderson Manu-
m, Inc.;          Bill Hamilton, PhD,                                              Neil O. Anderson                          High               Business              Paul Endress,
                                        Hayward               International,                          facturing Company
Cronise,          EP Hamilton &                                                    & Associates                              Performance        Jay Forte,            Maximum Advantage
                                        Industries            LLC
 ultant
            C     Associates
                                                        C                                                                    Training, Inc.     Humanetrics, LLC




h                                                                                                                                               Sure-Fire          State Consumer Fraud,
       Backyard                               Commercial Pool
                        Understanding                                      Safety Cover                                      Business           Tips to Build      Home Improvement
       Controls Add                           Electrical Bonding
                        Heat Loss and Its                                  Measuring Techniques                              Strategies for     Your Service       and Contractor
       Value to the                           Regulations
on                      Effects on Energy                                  for Custom Inground                               a Competitive      Business           Registration Acts
       Experience                             Suzanne Borek,
                        Savings                                            Pools                                             Advantage          Mike Hajduk,       Eric Probst, Esq.,
       Dave                                   NJ Division of Codes
nce                     Neil Anderson,                                     Fred Boehmcke and Mark                            Connie Sue         Callahan           Porzio, Bromberg &
       Pruchniewski,                          and Standards and
yar,                    Neil O. Anderson                                   Delrocco,                                         Centrella,         Roach              Newman, PC; Sebastian
       Hayward Pool                           Bill Hamilton, PhD, EP
                        & Associates                                       Loop-Loc, Ltd                                     Team Horner        Business           D’Acunto, Esq., D’Acunto
 C     Products                               Hamilton & Assoc.
                                                                       C                                                                        Solutions          & Sandor, LLP
       Solar            Changes in            Making a Historic Pool                                                         Dashboard          How to Use
                                                                           How to Avoid Problems      Swimming Pool
 RS:   Heating          the NEC 680           Great: A Restoration                                                           Indicators:        Social Media
                                                                           with Ceramic, Glass        Coatings: Laws,
on     Systems for      Swimming Pool         and Activation Case                                                            Key Vital Signs    Networking         Do You Really Control
                                                                           & Stone Tile Finish        Products & Surface
       Swimming         Electrical Code:      Study                                                                          to Drive Your      Tools to           Inventory or Does It
                                                                           Pools – Keep Your head     Preparation
nce    Pools            Going Beyond          Scott Demel, Rogers                                                            Profitability      Grow Your          Control You?
                                                                           Above Water!!              Panel: Steve Hunter,
       Frank            the Bonding Grid      Marvel Architects;                                                             Stephen Reed and   Small              Corie Kraft,
                                                                           Richard Goldberg,          Sau-Sea; Pam Keeler,
       McLaughlin,      Bill Hamilton, PhD,   Matt Cappello, P.E.,                                                           Donald Cowan,      Business           RB Control Systems
                                                                           Professional Consultants   Ramuc; Brink Sprull,
       All Quality      EP Hamilton &         Counsilman                                                                     Cowan, Guteski &   Pam Vinje,
 C     Solar Systems    Associates            Hunsaker & Assoc.    C       International, LLC         Kelley Coatings
                                                                                                                     C       Co. PA             APSP



 ECHNICAL                      C = Commercial
rs, and times are subject to change.

been approved for credit by the Association of
 s (APSP) for their Certification Programs.

				
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