Leadership & Advocacy
The Saranac Lake Area Chamber of Commerce will be recognized as a credible,
effective leader serving our business members and our community.
Increase visibility of the organization and improve communications and
Take a leading role in advocating for a healthy business environment/
Economic & Community Development
The Saranac Lake Area Chamber of Commerce will serve to enhance the business and
economic vitality of the local & regional community.
Act as a central resource for business development (town, county, state
Collaborate with key stakeholders and regional chambers of commerce in
molding a positive perception of the greater community and businesses.
The Saranac Lake Area Chamber of Commerce will attract and retain a strong
representation of area businesses as members by providing services and benefits
Provide high quality services that offer strong value for the investment and
exceed the expectations of our members.
Improve outreach to members and help them engage in the Chamber.
Celebrating 90 years of
Leverage technology to enhance members’ access to resources.
serving the greater
Grow Chamber Membership & improve Member retention. Saranac Lake
Page 12 Taking the Lead so our Members Succeed Taking the Lead so Members Succeed
Belong. Engage. Succeed.
From the Chamber... Signature Program Sponsorships:
These are our signature programs & events. Being a sponsor at
Dear Fellow Chamber Members, any level will help brand your business as a strong community
“It is hard to believe the changes in the business world that Annual Dinner & Awards Banquet
have taken place in the last year! We’ve all had to Sponsor Level Range $500—1,500
reevaluate the way we do business and learn new ways to Concert Series
stay relevant during a difficult economic climate. Sponsor Level Range $125—1,000
During this time, your Saranac Lake Area Chamber has The Holiday Mixer is held annually during the December Holiday
Sylvie Nelson, IOM been diligent to ensure that the programs and benefits we Season and acts as a food and toy fundraiser for a local charity.
Executive Director are bringing to you have real value. We’ve improved Sponsor Level Range $125—1,000
existing programs and added several new pieces to our
menu of benefits as well.”
~Sylvie Nelson, IOM, Executive Director Chamber Publications
“The success of our Chamber, however, is not just about us but
is really about you, our members. Without your continued
support through your ideas, your time and talent as volunteers
on committees, and your sponsorships, this Chamber could not
be as effective. Take the time to review these benefits,
consider joining one of the several Chamber committees, and
help us make the Saranac Lake Area Chamber of Commerce
the very best in the region.”
President of the ~Keith Wells, President of the Board
Celebrate with us as we enter 2011, our 90th Anniversary!
“It is my mission to educate and serve as an advocate for our
members regarding the benefits of their chamber
investment, and to identify and exceed their needs by
using feedback to enrich our member programs.“
~Adrienne Relyea, Director, Membership Services
Director, The mission of the Saranac Lake Chamber of Commerce
Membership Services is to enhance the business and economic vitality of the
Saranac Lake community.
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Engage Member’s Guide
Table of Contents
FOCUS ON THE FUTURE
Sponsorship Possibilities Networking Events……………..…..Page 4-5
If you are looking for a great way to help brand your business in our Bottom Line Benefits……...………...Page 6-7
community, you will want to know more about our sponsorships. We look Promotional Opportunities……..…..Page 8-9
for sponsor partners on a variety of events held throughout the year. Our
sponsorships range from providing food at an event to being a presenting Sponsorship Possibilities………..…..Page 10-11
sponsor of our signature events. Call Adrienne Relyea in our office for Committees & Task Forces……....….Page 7
more information on what is involved in becoming a sponsor.
Strategic Plan…………….…….......Page 12
Exclusive Presenting Sponsorships:
These sponsorships are an excellent way for your business to be
positively branded with our organization & a successful program/
event. 2011 Chamber Board of Directors & Staff
Volunteer of the Year Officers: Board Members:
Business of the Year President, Board of Directors Beth Bevilaqua, Pink
Don Duso-Citizen of the Year Award Keith Wells Calvin Schmeichel, Branch Farm B & B
Legislative Breakfasts, Business Forums, Business After Hours Weddings by Wells Dan Brownell, Gauthier’s Saranac Lake Inn
Dr. Carol Brown, North Country Community College
Dr. John Mills, Paul Smiths College
Vice-President Dick George, White Pine Camp
Joe Riccio John VanAnden, Lakeview Deli
Networking Event Sponsorships: Adirondack Medical Center Liz Murray, Adirondack Concierge & More
These sponsorships are an excellent and cost-effective way for Lorraine Kelley, Guide Boat Realty
your business to gain attention at our networking events. 2nd Vice-President Sandra Hildreth, Adirondack Artists Guild
Nelson Pleau Tim Hesseltine, Upstate Auto
Eggs & Issues Breakfasts
Event Sponsor—$200 - 6 offered per year Staff:
Legislative Breakfasts Treasurer Sylvie Nelson, IOM
Event Host—Cost of food & beverages - 3 per year Executive Director
Community Bank Adrienne Relyea
Director, Membership Services
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Engage Member Mailing Labels:
Mailing labels are available to fellow members for $50.
A great service for
Networking Events Online Directory & Advertising:
As a member you are automatically listed in our membership directory. There are
Legislative Breakfast: also advertising opportunities on our website www.saranaclake.com, contact
The Chamber hosts breakfasts to keep its elected officials informed of important Adrienne for details. The saranaclake.com site receives over 8,000 hits a week,
business issues that are faced by our members. It also gives elected officials an during peak seasons, from visitors.
opportunity to give updates of legislative activities in Albany and Washington, D.C.
The Chamber’s Visitors Guide is one of the most looked at and requested
publications in the Adirondacks. This guide is distributed throughout New York
Eggs & Issues Breakfast: State, with a distribution of 25,000 copies, as well as sent out in relocation and
The Chamber hosts meetings periodically with sectors of its membership to receive
feedback as well as ensure their membership needs are met. This is also a great
forum for our members to gain additional details on our strategies and initiatives.
Hot Deals & Job Postings:
These services are included in membership. All members can post “Hot Deals”
and Job Postings on their own personalized web page through our
saranaclake.com web site. Contact Adrienne for a personal tutorial.
Small Business Success Series:
The Chamber hosts periodic and informative business forums that bring value to
our members. These forums are professionally led and focus on current topics of
interest targeted to improve business performance.
“The Saranac Lake Chamber of Commerce has been instrumental in
developing my business contacts and introducing my business to the
Business After Hours: community. After several months of participating in Chamber events I have
The Chamber hosts opportunities that offer members a platform to highlight their developed business relationships with new and existing customers. I
business in an informal networking setting. recommend all businesses become active chamber members.”
~Sandra Gothard, Weight Management New York
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Engage Semi-Annual Mega Mixers:
Business After Hours events are co-hosted by the Tupper Lake, Malone and
Saranac Lake Area Chambers of Commerce, as part of our Franklin County
Chamber Alliance. This gives members of this alliance an opportunity to network,
inter-change ideas, share issues and collectively work toward solutions.
Contact Adrienne at the Chamber for copies and pricing
information on promotional opportunities. Ribbon Cuttings & Open Houses:
The Chamber, as part of its Ambassador program, initiates welcoming new and
Village Map: expanding businesses in our community. Thanks to our partnership with the
Adirondack Daily Enterprise, these events are publicized in the local newspaper.
The Chamber publishes a village street map of Saranac Lake and Lake Placid once
a year. This map encompasses healthy walks around the village, county, and town
lines, including historical points of interest. This is distributed locally throughout
the tri-lakes, to visitors requesting information by mail, and at our local tourism
Facebook, Twitter and MyChamberApp
Promotional Mailers & Email Blasts: The Chamber is at the forefront of technology. We provide access to Facebook,
Do you have a promotion you would like to get out to our Chamber Twitter and MyChamberApp. to help our members use these free marketing tools
Membership? Let us do it for you. We arrange mass mailings in conjunction and advance their businesses.
with an email blast to the Chamber database.
Member Spotlight Articles:
Every month a member is chosen at random for our monthly member spotlight
article featured in our newsletter. Our Chamber staff will meet with you to
develop a biography on your business.
“The Saranac Lake Area Chamber of Commerce does a great job communicating to
the public and its members, which is important to Hungry Bear Publishing because
we are in the information business. The Chamber staff uses the latest technology to
keep us up-to-date on local and legislative business news and promotes Saranac Lake “The Chamber is a great tool for referrals. Their website also acts as
with email blasts, electronic newsletters, an attractive web site, the MyChamber App a front door to our community and helps us generate additional
for mobile devices, publications and programs. They have been great partners and
business. Being a Chamber member is a must for any business
our business is better off thanks to their strong communication skills. This is just one
of the many reasons we are proud to be members of the Saranac Lake Area Chamber owner.”
~Susan and Fred Mueller, Adirondack Motel
~Andy Flynn, Hungry Bear Publishing
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Bottom Line Benefits Committees & Task Forces
Health Insurance: Events Committee:
Thanks to the Chamber’s partnership with the Plattsburgh-North Country
The purpose of the Events Committee is to advance the mission of the Saranac
Chamber of Commerce, members have access to group rates for their health
Lake Area Chamber of Commerce by originating and managing events that pro-
vide services to the membership and/or generate economic development. The
Events Committee shall also make policy recommendations to the Board regard-
Group Advertising Discounts: ing the Chamber’s role in event origination and support.
The Chamber, in partnership with other local organizations leads efforts in group
advertising, such as our group advertising effort for the Great Adirondack Days and Membership Committee:
the Great Adirondack Holidays. Additionally, the Chamber has discounted The goal of the Membership Committee is to find ways to meet and exceed the
advertising opportunities for its members through its own publications, including needs of current membership. Our group also works at researching and imple-
the Visitor’s Guide, website, newsletters and map. menting ways to bring new services and benefits to our members.
Tourism & Marketing Committee:
The goal of the Tourism and Marketing committee is to support the Chamber in
Credit Card Processing Discount: achieving its mission to market the area on behalf of the needs and interests of its
Charge Card Systems provides reduced-priced Chamber membership of up to member businesses in the Tri-Lakes area.
$200 to its credit card processing customers.
Airport Marketing Task Force:
The Airport Marketing Task Force works in partnership with the Town of Har-
rietstown, Airport Management, and our Air Carrier Service (Cape Air) to de-
velop promotional and public relations campaigns. The Task Force objective is to
Discounted Electricity Service:
Chamber members can tap into savings for their electricity thanks to the raise awareness of the importance of the Adirondack Regional Airport as a re-
partnership with the Plattsburgh-North Country Chamber of Commerce. gional asset and economic engine.
The purpose of the Legislative Committee is to represent and communicate the
Member 2 Member Discount: interests of member business and the area economy in all places where policy deci-
As part of the North Country Chamber Alliance, members can offer and receive sions are being made. To also engage in informational and educational endeavors
discounts to other chamber members throughout the North Country. designed to assist Chamber members in keeping abreast of developments which
may impact their businesses.
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