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									Celebrating 20 Years of
 Engagement in Lifelong Learning




     2011 - 2012
Contents
Page 2    Mission

Page 4    Message from Director

Page 6    Full-time Academic Staff List

Page 8    Partners’ Credentials


BACHELOR’S DEGREE (TOP-UP) PROGRAMMES

Page 11   Accounting and Finance

Page 15   Business Administration and Management

Page 25   Computer Science, IT and Multimedia

Page 29   Construction and Built Environment

Page 33   Design

Page 37   Engineering

Page 41   Hospitality and Tourism

Page 45   Language and Communication

Page 49   Logistics and Transportation

Page 53   Social Science, Psychology and Education

Page 56   Programmes grouped by study mode

Page 57   Programmes grouped by university

Page 58   Staff List

Page 60   Facilities and student support
                                                     The contents of the booklet are accurate at the
                                                     time of printing, the School of Continuing and
                                                     Professional Education (CityU SCOPE) reserves
                                                     the rights to update the content of the booklet
                                                     at any time without notice. Please visit SCOPE
                                                     website http://scope.edu for the updated course
                                                     information, and wherever applicable, the online
                                                     version supersedes the printed contents.
    Mission




2
The mission of School of Continuing and Professional Education is to provide
quality continuing education for professional practice, retraining and self-
development which anticipates and responds to community needs and the
effects, of social and technological changes. The continuing and professional
education programme is one of the most important channels by which
the City University of Hong Kong can offer access to its human, physical
and technological resources for the advancement of society. The School is
committed to freedom of enquiry and the pursuit of excellence in teaching and
to interaction with the community.




                                                                                3
    Message
    From Director
         Celebrating 20 Years of Engagement in Lifelong Learning

         This year, the School celebrates its 20th Anniversary of existence. I have the good fortune
         to be the founding and current Director of the School throughout this period. Twenty years
         ago, it was a very different world with a very different education landscape in Hong Kong.
         Then, the term lifelong learning was still a novelty in Hong Kong although the concept was
         first clearly expounded in the UNESCO World Meeting in Paris in 1972 by those involved
         with the education of adults. Access to higher education in Hong Kong was very limited
         then and there was a need for citizens to be engaged in lifelong learning to cope with
         what was then seen as very rapid development. As it turned out participation rate in
         higher education in Hong Kong has been doubled but the need to be engaged in lifelong
         learning is still very strong because changes are taking place much faster than what we
         have imagined. Today, the concept has gained wide acceptance by many sectors including
         the formal education sector. Getting students prepared for lifelong education has become
         a widely adopted objective both for the secondary and the university curriculum.


         I have witnessed the impact of lifelong learning on the lives of people first hand and at
         close range. It is not merely a concept. Many participants of our programmes who are
         working adults have achieved academic success through part-time studies with the School.
         They are successful practitioners of lifelong learning.

         •	 They	have	committed	themselves	to	a	substantial	learning	project	and	were	able	to	see	
           it through to completion. This improves their self-confidence in future learning projects.

         •	 They	 have	 developed	 the	 study	 skills	 necessary	 for	 the	 next	 qualification	 level,	 to	
           do research in their own specialty and be successful in coping with different kinds
           of assessment methodologies designed to evaluate the intended outcomes of the
           programmes.

         •	 They	 have	 developed	 the	 ability	 to	 manage	 work	 and	 study	 at	 the	 same	 time,	 each	
           becoming more demanding with the passage of time.




4
These are important and critical attributes to possess in this age of fast changing world and
globalised economy. This is engagement of lifelong learning by adult learners. These are the
characteristics of a contemporary person of the 21st Century.


As a provider, we are happy to see the active and successful engagement of lifelong
education by learners. Sometimes we worry whether they can cope with such heavy
demands but more usual than not most participants are able to cope after one semester’s
work and they are able to create a natural rhythm of work and study after two semesters.
This gives us the confidence to continue to offer programmes which are demanding and
of high quality. Apart from being sensitive to the habits, situation and the surroundings of
our learners we also have to ensure that the programmes that we offer are relevant and
meaningful in terms of intellectual development and career progression. Serving the needs
of the learners in such a way is the provider’s way to be engaged in lifelong education.


When learners completed their programmes, many participants share a sense of elation,
achievement and satisfaction about themselves. Interesting, those of us working in lifelong
education have very similar feelings but the reward is from the angle of seeing so many
learners achieved growth and transformation.


Thus lifelong learning has blossomed from a concept to a way of life or lifestyle for many
people. We used to wonder there will be a system of lifelong education like it is with formal
education where the responsibility lies largely with the government. We now see lifelong
learning as a phenomenon of our times spurred on by the needs of the contemporary
society. What most people do not know is that those of us who are engaged in this line of
work found it to be a very gratifying experience as well. It is a privilege to be engaged with
lifelong learning for 20 years.




                                        Charles K H WONG, Hon DEd, MH
                                                                   Director
                    School of Continuing and Professional Education (SCOPE)
                                               City University of Hong Kong


                                                                                                 5
    Full-time
    Academic Staff List
    Business & Management Section 商業及管理部
    Principal Lecturer 首席講師
    Dr SIU T P, Oswald              蕭燦培博士    BSc UCLA, MSc Yale, MSc DSc Harv.
    Mr TAM P H, Nicholas (Leader)   譚沛灝先生    BSc HK, MBA UEA, PGDPM Brist., GDMR UniSA
    Senior Lecturer 高級講師
    Mrs CHEUNG CHAN K C, Ruby       張陳國珠女士   LLB LLM Lond., MBA Brun., ACIS, ACMA, FCPA, FCCA, ACS, ATIHK, CTA
    Mr HO C K, Albert               何振廣先生    MSc MBA Aston
    Ms HO L F, Holly                何麗芳女士    BBA PGDEd CUHK, MBA Brun., FCIB
    Dr HO Y W, Ron                  何耀華博士    MSc Manc., PhD Lond., CMA
    Dr LI C Y, Stephen              李振宇博士    BS MA Calif. State, MBS HK, PhD Brad., AMACEA, FAMS
    Dr LIU K C                      廖建章博士    MA Lanc., PhD Hudd., ACIB, ACIS, ACS, AHKIB
    Mr LO C N                       盧稚寧先生    MSc (LSE), CStat, MHKLA
    Dr WONG H W, Kelston            黃鴻雲博士    BA Calg., BCA Well., MBA Heriot-Watt, PGDipEd CUHK, PhD N. Territory, CA(NZ), CPA
    Dr YUE K K                      余國強博士    MFin R.M.I.T., MSc Middlesex., MSc PhD Sheff., MSc Lond., CStat, AFIMA
    Lecturer 講師
    Mr CHAN P K, Paul               陳保家先生    BA Manit, MSc W. Ont., PGD(BAdmin) H.W.
    Dr CHEUNG T K, Eleanor          張紫荊博士    MSc Salf., PhD Exe., MEd HK
    Mrs CHEUNG LIN Y Y              張連玉恩女士   BCom McM., PCEd HK, MAcc CUHK, CFOCert SNAI
    Ms KWOK Y L, Winnie             郭婉玲女士    BA CNAA, MBA Wales, PCEd HK
    Mr LAM Y O                      林裕安先生    BA Winn., MSc Manit.
    Dr LEE K N, Henry               李冠南博士    BA MA Manit., PhD Aston
    Mrs LEUNG LOK L W, Christine    梁駱麗華女士   BEcon ANU, MAppFin Macq., CPA (Aust.), CPA
    Ms LI K W, Titania              李嘉榮女士    BA(Econ) BAS York(Can.) MBA City HK
    Mr LO W K, Victor               盧偉健先生    BSSc CUHK
    Dr NG W K, Paul                 吳偉傑博士    BSSc PhD CUHK, MBA Br. Col., MIHRM
    Mr POON M K, Ken                潘文權先生    BCom Sask., MBA Hull
    Mr SUN K H, Daniel              辛錦雄先生    BA S. Ill., MA Ill.
    Ms WONG S K, Lisa               王少娟女士    BBus Vic. Coll., MCom(Accounting) C. Sturt, PCEd HK, CPA (Aust.), CPA

    Science & Technology Section 科學及科技部
    Senior Lecturer 高級講師
    Dr IP Y H, Cassandra            葉影霞博士    BCom MCom NSW, DEd Brist, FHKSA
    Mr LAM K K, Terry (Leader)      林國強先生    MSc Birm., GradDip CNAA
    Mr LI S W, Ivan                 李思偉先生    BSc MS S. Carolina
    Dr WONG P K, Patrick            黃栢強博士    BSc Sask., PGDEd CUHK, MA St. Johns, PhD Hull
    Lecturer 講師
    Mr CHAN Y W, Terence            陳汝永先生    BSc MBA Sask., MQAI
    Mr CHAU C C                     周子昌先生    BSc National Taiwan, MS Mich. State, Cert. Novell Eng., Cert. Academy
    Dr CHEUNG W C, Bryan            張穎中博士    MSc Essex, DBA UniSA, CITP, MBCS, MIEEE, CCAI
    Mr HUI F K, Rienmann            許輝祺先生    BSc CUHK, MPhil City HK, MHKCS
    Mr LAU H C, Albert              劉漢全先生    BA CPHK, MSc Sheff. Hallam
    Ms LAU K H, Rossella            劉建紅女士    BSc Jinan, MSc Utah State, MIEEE
    Mr LIANG T Y, Samuel            梁天佑先生    BSc N’cle(UK), MSc CPHK, MIEEE
    Dr ONG S Y, Jane                王小燕博士    BS McG., MS San Diego State, DBA UniSA, CCAI, CCNA ,CCNP, SCP
    Dr SIU K T                      蕭錦添博士    PhD (Philippines)

6
Arts & Communication Section 文化及傳意部
Principal Lecturer 首席講師
Dr LAI L H, Serina (Leader)     賴蘭香博士      BA MEd CertEd AdvDipEd HK, PhD Macqu
Senior Lecturer 高級講師
Dr LAM CHAN L Y, Aileen         林陳麗音博士     BA MPhil HK, PhD Lond.
Dr MAK L W, David               麥禮煥博士      BA HK, MPhil York(UK), PhD R’dg.
Dr WONG F W                     黃富榮博士      BA MPhil PCEd PhD HK
Academic Co-ordinator (Design) 學術統籌(設計)
Ms LAU K B, Grace               劉君璧女士      Dip Design, BA Design PolyU; MBA York, MHKDA, MCSD, MIIDA,
                                           Chartered Program Planner
Lecturer 講師
Ms CHONG D C, Gwen              張丹青女士      Dip. GD TP SG, BA (Hons) GID WMIN UK, MADC UCE UK, MHKDA
Dr NG W C, Josephine            曹伍慧珠博士     BA(Hons) MPhil CUHK, AdvCertChi.Lit.(WHC) HK, PhD CCNU
Mr HUI S, Eddy                  許迅先生       BA York, MMult New Castle, ACI, MACM, MHKDA, MHKDEA
Ms IP K C, Irene                葉幗珍女士      BA DipSocSc NE, MA HK
Mrs LAU NG Y K, Rita            劉吳玉君女士     BA CertEd HK, MEd Texas A & M
Dr LAU W L                      劉衛林博士      BA MPhil DipEd CUHK, PhD HK
Dr LAW Y M, Vicky               羅婉薇博士      BA CertEd MPhil PhD HK
Mr LI C M                       李志明先生      BA DipEd CUHK, MA HK
Dr MAK W H, Eddy                麥偉豪博士      BSocSc CUHK, MA Birm. MA City HK, EdD Leic
Dr TANG L K                     鄧立光博士      BA MPhil PhD HK
Mr WU K M, Dominic              胡國明先生      BA DipEd CUHK, MA Leic., DipTESOL Lond.


Social & Human Sciences Section 社會及人文科學部
Senior Lecturer 高級講師
Mr CHAN W T                     陳偉道先生      BSocSc MEd CUHK, MSocSc Birm., RSWHK
Ms CHAN W Y, Rosa               陳慧賢女士      BA MPA HK, MSc HKPU
Dr CHIU K T, Herbert (Leader)   趙球大博士      BA Hull, DipEd MA Lond., PhD Lond., AFHKPsyS, Reg. Psychol
Dr FOK S Y                      霍瑞堯博士      BSocSc CUHK, MSc LSE, EdD Brist., RSWHK
Dr FUNG W W                     馮偉華博士      BSocSc MSocSc PhD HK, RSWHK
Mrs IP YIM Y M, Bonny           葉嚴仁敏女士     BSocSc MSocSc HK, RSWHK
Lecturer 講師
Dr FUNG K K                     馮國堅博士      BSW HKBU, MSc LSE., PhD Brist, RSWHK
Mr HO K S                       何強星先生      BSocSc PGDEd MPhil CUHK, MEd Nott.
Dr HUNG Y H, Billy              洪英豪博士      MSc Sur., MSocSc HK, MSc Sur., PhD Wales, CQSW, RSWHK
Dr KWAN W H                     關偉康博士      BA MSW PhD HK, LLB Lond., Accredited Mediator, RSWHK
Mr LAI Y M                      黎耀民先生      MSocSc MPA AdvDipEd HK, MIHRM
Ms LEUNG S Y                    梁小玉女士      BA Lanc., MA Keele
Mr MAK Y S                      麥潤生先生      BA Qu., CertEd, CertSch’lCounsel.&Guid. MSocSc HK,
                                           MAppMgt(Tourism) Newcastle, GradMBPsS, MHKPsyS
Dr NG K C, Isaac                吳家鎚博士      BSc(Hons) Ulster, Dip (HE) Housing Studies Sheff. Hallam,
                                           Dip Transport Mgt, MSocSc HK, PhD Aberd., MCIH, FCILT, FHKIR
Mr SUN Y K, Stephen             孫玉傑先生      BSW MSW CUHK, MAppMgt(Tourism) Newcastle, RSWHK
Mrs YEUNG Y B, Audrey           楊林綺文女士     BSocSc CUHK, MSocSc HK, RSWHK

                                                                                                          7
    Partners’
    Credentials

         SCOPE has partnered with renowned overseas institutions for nearly 18 years, providing quality
         education for top-up students. Quality is paramount at SCOPE, and our partners share this
         belief. Partners also live up to their reputations.

         A common denominator with all these universities is their many recognitions and accolades.
         These achievements have many facets.

         For example, Macquarie University is one of the top ten universities in Australia; Edinburgh
         Napier University was ranked 5th in Tourism, transport and travel in the Guardian University
         Guide 2010, Oxford Brookes University was ranked best new university and ranked as one of
         the UK’s top 50 universities by the Times Good University Guide 2008; The University of Central
         Lancashire was recently ranked in the top ten in the Guardian’s National Review of University
         Modern Languages Department. And Leicester Business School of De Montfort University was
         ranked in the top 50 of UK Business School according to both the 2009 Times League Table, and
         2009 Independent Complete University League Table.

         University partners linked to SCOPE are distinguished universities ranked highly within their
         home countries, and are well known globally. These include, among others, Coventry University,
         De Montfort University, Macquarie University, Edinburgh Napier University, Northumbria
         University, Oxford Brookes University, Sheffield Hallam University and Staffordshire University.
         We also worked with other renowned universities to ensure that graduates from our top up
         programmes can further their education in postgraduate programmes of high quality.

         When it comes to employability after graduation, partner universities rank high in surveys and
         standards and they are often reflected amongst the graduate population from SCOPE.

         Staffordshire University was voted first of all new universities in the UK in an employability
         survey based on recruiters’ views. The University of Wolverhampton’s construction programme
         maintains a 91 per cent employability rating in the property and construction section, with
         a recent survey showing that 97 per cent of graduates from the business management
         programmes were employed after their studies.




8
Partners are also pioneers in their fields and the largest providers in particular areas.

Sheffield Hallam University is one of the UK’s leading universities when it comes to e-learning
and offers a range of distance learning and part-time and full-time courses, while Swinburne
University of Technology is Australia’s premier design institution.

Most appreciated by working students is the fact that these universities also have close
partnerships with major players in business and industry.

Swinburne University of Technology is the only Australian university invited to be a member
of the European Consortium of Innovative Universities (ECIU) and De Montfort University has
ACCA premier status, which is awarded to only 29 institutions worldwide.

SCOPE’s longstanding partnership with these reputable institutions has continued to grow
stronger and we are thus able to give students the opportunity to grow and excel in the
industries that they choose to pursue.




                                                                                                  9
10
Accounting and
Finance




P12   BA (Hons) Accounting
      Edinburgh Napier University

P14   BA/BA (Hons) Accounting and Finance
      Edinburgh Napier University




                                            11
                                                   ACCOUNTING AND FINANCE



                    BA (Hons)
                    Accounting 14th intake in 2011(part-time)/7th intake in 2011(full-time)


     "A n honours degree in Accounting is a               BA (Hons) Accounting (part-time)
     passport to many excellent opportunities in          Programme code :          113-29090
     industry, commerce and the accountancy
                                                          Duration & study mode : 2 years (part-time)
     profession. Our Edinburgh Napier honours
                                                          Fee :                     HK$103,200
     degree programme, accredited by the HKICPA,
     has been designed to equip you with the              Commencement :            October 2011
     knowledge and skills to take advantage               Website :                 www.cityu.edu.hk/ce/baac
     of these oppor tunities. The intellectual            Enquiries :               (Tel) 3442 4423
     challenges combined with the technical                                         (Email) team1@scope.edu
     competence gained will ensure that you
     enjoy a rewarding and vocationally relevant          BA (Hons) Accounting (full-time)
     educational experience. "                            Programme code :          113-19490
                       James Brown/ Andy Moffat           Duration & study mode : 1.5 years (full-time)
                        Programme Leader (UK)             Fee :                     HK$96,000
                                                          Commencement :            October 2011
                                                          Website :                 www.cityu.edu.hk/ce/baac
                                                          Enquiries :               (Tel) 3442 2097
                                                                                    (Email) team1@scope.edu

                                                          Programme Aim & Objective
                                                          It provides a degree programme for students who wish to develop knowledge
                                                          and skills in accountancy that are required for careers in public and private sector
                                                          organisations. The programme will provide a relevant, challenging and interesting
                                                          curriculum for those who are motivated towards the study of accountancy.




12
                                                                               ACCOUNTING AND FINANCE




Modules
The programme consists of 11 modules and a dissertation (240 credits).
•	 Advanced	Management	Accounting	
•	 Advanced	Corporate	Reporting	
•	 Corporate	Strategy	
•	 Corporate	Financial	Management	                                                                                  Edinburgh Napier University is one of the largest
                                                                                                                    universities in Scotland, with almost 17,500
•	 Information	Systems	for	Business	and	Accounting	
                                                                                                                    students. The University is divided into three
•	 Auditing	                                                                                                        Faculties: The Business School, the Faculty of
•	 Taxation	(Hong	Kong)	                                                                                            Engineering, Computing & Creative Industries,
                                                                                                                    and the Faculty of Health, Life & Social Sciences.
•	 Law	(Hong	Kong)	
                                                                                                                    The University has more than 1,600 staff, offers
•	 Current	Issues	in	Finance                                                                                        over 200 undergraduate and 100 postgraduate
•	 Corporate	Social	Responsibility                                                                                  programmes, as well as an extensive range of short
•	 Innovations	in	Management	Accounting                                                                             courses for industry and commerce, some of which
                                                                                                                    have been tailored to fit international clients’ needs
•	 Research	Methods	and	Dissertation                                                                                and delivered abroad. The Business School is the
     CEF reimbursable modules                                                                                       largest Business School in Scotland with more than
                                                                                                                    7,000 students. It offers a wide range of Business
                                                                                                                    and Finance courses at undergraduate and
Entry                                                                                                               postgraduate levels.
•	 Holders of ABA (Accountancy) of CityU1; OR                                                                       Recent achievements of Edinburgh Napier
•	 Holders of Higher Diploma (HD) in Accountancy/HD in Accountancy & Information                                    University include:

   Systems of Hong Kong Institute of Vocational Education (IVE); OR                                                 •	 Rated	Edinburgh’s	top	university	for	graduate	
                                                                                                                       employability by the Higher Education Statistics
•	 Holders of Associate Degree (AD) / HD in relevant disciplines from local universities                               Agency (HESA) 2010
   and tertiary institutions who have obtained full exemption from the Hong Kong                                    •	 One	 of	 the	 premier	 institutions	 for	 teaching	
   Institute of Accredited Accounting Technicians (HKIAAT)2; OR                                                        the qualifications of the Chartered Institute of
                                                                                                                       Marketing (CIM) (The world's leading professional
•	 Graduates of HKIAAT.                                                                                                body for practicing marketers)
Note 1: Graduates are required to have successfully completed the elective subject Advanced Financial Accounting/   •	 Over	10	years	of	collaboration	with	SCOPE,	CityU
        Corporate Accounting II/ an equivalent subject                                                              •	 More	than	2,500	graduates	in	HK
Note 2: Candidates are required to provide supporting document for the exemption of HKIAAT
                                                                                                                    http://www.napier.ac.uk/

Special Feature
•	 This	is	the	first	accredited	overseas	accountancy	degree	programme	under	the	
   Hong Kong Institute of Certified Public Accountants (HKICPA). Graduates of this
   programme who have met the HKICPA student registration requirements will be
   eligible to enroll in the Qualification Programme (QP) of HKICPA.
•	 Practical	curriculum	designed	to	meet	the	needs	of	accounting	professions.
•	 Several	scholarships	are	available	for	students.

Teaching
Lectures mainly by academic staff from Edinburgh Napier University, with tutorials
supported by CityU full-time academics and local practitioners.




                                                                                                                                                                             13
                                                                        ACCOUNTING AND FINANCE



                            BA/BA (Hons)
                            Accounting and Finance                                                            3rd intake in 2011



     "The BA/BA (Hons) in Accounting & Finance                          Programme code : 113-29030                              •	   Corporate	Financial	Management
     has been designed to match employers’                              Duration & study mode :                                 •	   Advanced	Management	Accounting
     expectations and equip students with the                           BA - 16 months (part-time)                              •	   Corporate	Risk	Management
     knowledge and skills to achieve excellence                         BA (Hons) - 28 months (part-time)                       •	   HK	Taxation
     and success in industry, commerce, banking                                                                                 •	   1	Core	from**:
     and financial ser vices. The programme                             Programme Aim & Objective                                    - Auditing
     e x p l o r e s t h e t h e o r e t i ca l a n d p ra c t i ca l   The programme aims to provide students with                  - Global Financial Markets
     application of accounting and finance to                           a coherent and vocationally relevant academic                - Investment Analysis & Funds Management
     give students a thorough understanding of
                                                                        curriculum, designed to equip students for              •	   Economics	of	Business	Strategy
                                                                        employment as an accounting professional in             •	   Management	of	Financial	Institutions
     key business topics and help them to grow                          industry and for a variety of responsible posts         •	   Current	Issues	in	Finance
     as financial professionals in the field and                        within the financial services industry.                 •	   Dissertation	
     industry of their choice."
                                                                        Knowledge and understanding                             ** the offer of the modules depends on enrolment number.
                                   Mr Malcolm Pettigrew                 On completion of this programme of study,
                                 Programme Leader (UK)                     students will have:                                  Entry
                                                                        •	 A	 sound	 knowledge	 and	 understanding	             •	 Graduates	 of	 Associate	 Degree	 (AD)	 /Higher	
                                   Mr Mauricio Silva
                                                                           of how accounting, finance and financial                Diploma (HD) /Diploma in Accounting/
                      Deputy Programme Leader (UK)                         services are related and the business/financial         Financial Services/Business-related disciplines or
                                                                           institution relationships.                              comparable programmes;
                                                                        •	 A	critical	understanding	of	the	established	
                                                                           theories, principles and concepts, and                    Depending on prior learning, students may be
                                                                           emerging issues in accounting, finance and                required to complete intensive bridging course(s)
                                                                           financial services.                                       at an additional fee.
                                                                        •	 A	 systematic,	 extensive	 and	 comparative	
                                                                           k nowledge and understanding of the                  Special Feature
                                                                           accountant’s role in providing tactical and          Dual Themes: Accounting & Finance
                                                                           strategic support in the areas of reporting,         Equips students for a range of posts within both the
                                                                           decision making, planning, control and               accounting and financial services fields.
                                                                           performance measurement.
                                                                                                                                Multiple Entry Routes
                                                                        •	 A	 sound	 knowledge	 and	 understanding	             Specially designed for Accounting/Business AD/
                                                                           of the financial services environment and            HD/Diploma graduates to progress to a desgree in
                                                                           a variety of specialist disciplines including        the accounting and finance discipline.
                                                                           financial ser vices marketing, financial
                                                                           institution management, and corporate risk           Professional Recognition
                                                                           management.                                          Depending on prior learning and academic
     Edinburgh Napier University is one of the largest                                                                          background, graduates of the programme who
     universities in Scotland, with almost 17,500                       •	 Skills	 in	 identifying	 information	 needs	
                                                                           and in the systematic gathering, analysis            have met the Association of Chartered Certified
     students. The University is divided into three                                                                             Accountants (ACCA) student registration
     Faculties: The Business School, the Faculty of                        and interpretation of ideas, concepts and
                                                                           qualitative and quantitative data as well            requirements may be granted exemptions for a
     Engineering, Computing & Creative Industries,
                                                                           as information from a range of evaluated             maximum of 7 papers from the ACCA professional
     and the Faculty of Health, Life & Social Sciences.
                                                                           sources including current research, and              examination scheme.
     The University has more than 1,600 staff, offers
     over 200 undergraduate and 100 postgraduate                           scholarly/professional literature.                    subject to approval by ACCA
     programmes, as well as an extensive range of short
     courses for industry and commerce, some of which                   Skills and Other Attributes
     have been tailored to fit international clients’ needs             On completion of this programme of study,               Teaching
     and delivered abroad. The Business School is the                      students will have developed the ability to:         The programme will mainly be delivered through
     largest Business School in Scotland with more than                                                                         intensive face-to-face lectures conducted by
                                                                        •	 Structure	and	communicate	ideas	effectively,	
     7,000 students. It offers a wide range of Business                                                                         academic staff from Edinburgh Napier University
                                                                           both in writing and orally, using appropriate
     and Finance courses at undergraduate and                                                                                   and supported by tutorials taught by academic
                                                                           media.
     postgraduate levels.                                                                                                       staff of SCOPE, CityU and/or local practitioners.
                                                                        •	 Use	IT	and	appropriate	software.                     Dissertation will be supervised by academic staff
     Recent achievements of Edinburgh Napier
                                                                        •	 Research	 and	 collate	 information,	 using	         from Edinburgh Napier University.
     University include:
                                                                           analytical and problem – solving skills
     •	 Rated	Edinburgh’s	top	university	for	graduate	                     to interpret that information and draw
        employability by the Higher Education Statistics                                                                        Fee :          HK$59,780 [BA]
                                                                           reasonable conclusions.
        Agency (HESA) 2010                                                                                                                     HK$95,160 [BA (Hons)]
                                                                        •	 Use	interpersonal,	communication	and	other	
     •	 One	 of	 the	 premier	 institutions	 for	 teaching	                transferable skills to contribute effectively in a   Commencement : October 2011
        the qualifications of the Chartered Institute of                   business situation.                                  Website :      www.cityu.edu.hk/ce/baaf
        Marketing (CIM) (The world's leading professional
        body for practicing marketers)                                                                                          Enquiries :    (Tel) 3442 5299
                                                                        Modules                                                                (Email) team3@scope.edu
     •	 Over	10	years	of	collaboration	with	SCOPE,	CityU
                                                                        •	 Financial	Institutions,	Markets	&	Services
     •	 More	than	2,500	graduates	in	HK
                                                                        •	 Marketing	of	Financial	Services
     http://www.napier.ac.uk/                                           •	 Advanced	Corporate	Reporting

14
Business
Administration and
Management




P16   BA (Hons) Applied Business
      Coventry University

P17   BA (Hons) Business Administration and
      Management
      De Montfort University

P19   BA (Hons) Business and Law
      University of Wolverhampton

P20   BA (Hons) International Business Management
      University of Wolverhampton

P21   BA (Hons) International Business Management
      Oxford Brookes University

P22   BA/BA (Hons) Marketing Management
      Edinburgh Napier University

P23   Bachelor of Business Administration
      Macquarie University

P24   BSc (Hons) Business Management (Engineering)
      Coventry University




                                                     15
                                                          BUSINESS ADMINISTRATION AND MANAGEMENT



                       BA (Hons)
                       Applied Business                               4th intake in 2011



     "It gave us a platform on which we developed                Programme code : 113-19410
     a real passion to learn, improve, and become                Duration & study mode :
     better. As there is no one pushing you, but the             1 year (full-time) for AD/HD holders
     TIME only. Although there have been long hours
                                                                 2 years (full-time) for Diploma holders (qualification deemed to be equivalent to
                                                                 Qualification Framework Level 3)
     of study, pressure to submit papers on time and
     tough exams, at the same time we have been                  Programme Aims & Objectives
     forming friendships and reaching new heights
                                                                 •	 To	develop	a	comprehensive	understanding	of	business	and	management;	
     in our academic studies. The case studies from              •	 To	develop	transferable	knowledge	and	skills	in	business	and	management;
     the books are really helpful. Even though the               •	 To	develop	generic	work	skills	in	the	areas	of	language	and	communicatioin.
     vocabulary might look difficult, the theories
     complicated, we did it well under your guidance.            Modules
     It was not that you were just teaching us the               •	   Introduction	to	Research	Methods
     theories or concepts that are useful, but you also          •	   Add-vantage	Module	(English)
     shared with us your precious experience in life.            •	   Add-vantage	Module	(Effective	Communication)
     You don’t just bring us to the right path but also          •	   Business	Finance	&	Accounting
     lead us to success in life."                                •	   Financial	Services
                                                                 •	   Sales	&	Merchandising
                       Ms Shea Chun Mang, Cymie
                                                                 •	   Marketing
                                      Graduate                   •	   Business	Management	Strategy	
                                                                 •	   Project	Management
                                                                 •	   Project	
                                                                 Additional modules for Diploma holders
                                                                 •	 English	Language	in	Use	1
                                                                 •	 Business	Skills
                                                                 •	 Business	Analysis	&	Accounting
                                                                 •	 Management	&	Organisational	Behaviour
                                                                 •	 Supply	Chain	and	Logistics	Management
                                                                 •	 Human	Resource	Management

                                                                 Entry Requirement
                                                                 Entry Point 1 (Students have to take 180 credits)
                                                                 Applicants should possess AD/HD qualification, or its equivalent.
                                                                 Entry Point 2 (Students have to take 300 credits)
                                                                 A qualification deemed to be equivalent to Qualification Framework Level 3, e.g.
                                                                 SCOPE Progression Diploma, IVE Diploma.
                                                                 Applicants whose qualifications were not taught and assessed in English may be required to demonstrate their
                                                                 English proficiency equivalent to IELTS 6.0. IVE HD graduates as well as AD/HD holders from local universities are
                                                                 deemed to have satisfied this language requirement.


     The history of Coventry University can be traced
                                                                 Special Features
     back over 150 years. The academic structure of              •	 A	Business	Degree	designed	for	a	wide	spectrum	of	Sub-degree	graduates	who	
     the University comprises three faculties and two               wish to study and embark on a range of business areas.
     schools: Faculty of Engineering and Computing,              •	 Add-vantage	modules	are	specifically-designed	in	order	to	improve	the	students’	
     Faculty of Business, Environment and Society,                  language and presentation skills which they must acquire irrespective of which
     Faculty of Health and Life Sciences, School of Art             industry-specific sectors they are going to further pursue.
     and Design, and School of Life-long Learning.
     Currently around 18,000 students are studying at            Teaching
     the university.
                                                                 Lectures and tutorial class are delivered by academic staff of CityU.
     www.coventry.ac.uk
                                                                 Fee :          Entry Point 1 – HK$67,600
                                                                                Entry Point 2 – HK$45,000 for the first year
                                                                                                HK$67,600 for the second year
                                                                 Commencement : September 2011
                                                                 Website :      www.cityu.edu.hk/ce/degree/19410
                                                                 Enquiries :    (Tel) 3442 5803
                                                                                (Email) team5@scope.edu
                                                                 ■ Interested parties should refer to the official website of The Continuing Education Fund (CEF) for the updated
                                                                   reimbursable course status of this programme/course after 1 May 2011.
16
                    BUSINESS ADMINISTRATION AND MANAGEMENT



                                  BA (Hons)
    Business Administration and Management
                                                        18th intake in 2011(part-time)/3rd intake in 2011(full-time)



BA (Hons) Business Administration and Management (part-time)                             "This honours degree programme in Business
Programme code :          113-29080 (Oct 2011 intake) /                                  Administration and Management, which
                          121-29080 (Jan 2012 intake)                                    has now been running at SCOPE, CityU for
Duration & study mode : 2 years (part-time)                                              over ten years, has produced some 1,000
                                                                                         graduates. The course has as its main aim the
Fee :                     HK$89,400
                                                                                         application of theory to business practice and
Commencement :            October 2011/ January 2012
                                                                                         helps in the development of both subject and
Website :                 www.cityu.edu.hk/ce/babam                                      vocational skills. The programme is designed to
Enquiries :               (Tel) 3442 7013 / 3442 8762                                    prepare students for the widest possible career
                          (Email) team1@scope.edu                                        opportunities in both the private and public
                                                                                         sectors, services and manufacturing and large
BA (Hons) Business Administration and Management (full-time)                             and small enterprises. There are two modes of
Programme code :          113-19530                                                      study - the part-time programme has two start
Duration & study mode : 1 year (full-time)                                               dates each year in October and January or a full-
Fee :                     HK$81,600                                                      time programme commencing each September."
Commencement :            October 2011                                                                                Mr Phil Gregory
Website :                 www.cityu.edu.hk/ce/babam                                                            Programme Leader (UK)

Enquiries :               (Tel) 3442 7013
                          (Email) team1@scope.edu

Programme Aim & Objective*
The programme aims to develop students' ability by building the foundations
laid in their sub-degree level, enlarging and strengthening their business
knowledge and skills, and to prepare them with a wide array of knowledge
being the future managers and administrators.




                                                                                                                                             17
                                                               BUSINESS ADMINISTRATION AND MANAGEMENT




                                                                      Modules
                                                                      Part-time Programme:
                                                                      The programme consists of 12 modules (180 credits).
     De Montfort University (DMU) is one of the UK's                  •	 Contemporary	Business	Communications
     leading professional universities and can be                     •	 Business	Research	Methods
     found in the vibrant multicultural city of Leicester.
                                                                      •	 Marketing	Communications	
     With a history of offering high quality teaching
     for well over 100 years, DMU is nationally and                   •	 International	Marketing	
     internationally recognised as a centre of excellence             •	 E-Business
     in disciplines, including Accounting, Business,                  •	 Service	Operations	Management	
     Finance , Management, Public Policy and Creative-
     based subjects.                                                  •	 Corporate	Strategy	(double	module)	
     DMU is highly rated by both public and private                   •	 Work-based	Portfolio	(double	module)
     sector employers and has excellent links with
     industry. It is a leading research institution and               Choose two modules from the following:
     active in pioneering commercial projects and                     Marketing Stream
     partnerships. It has an established reputation for               •	 Marketing	for	Retail	Business	
     quality teaching and offers superb student support
     and facilities on a campus in the heart of the UK.
                                                                      •	 Creative	Management	&	Marketing
                                                                      HRM Stream
     Leicester Business School
     Leicester Business School, located in the new                    •	 Managing	Organisation
     £35million Hugh Aston building at De Montfort                    •	 International	&	Comparative	HRM
     University, is one of the largest providers of
     business and management education in the UK,                     Full-time Programme:
     and enjoys close links with major UK professional                The programme consists of 12 modules (180 credits).
     bodies, industry and the public sector. The School
     has over 150 academic staff and around 5,000
                                                                      •	 Contemporary	Business	Communications
     students studying undergraduate, postgraduate,                   •	 Business	Research	Methods
     research and professional programmes. The diverse                •	 Marketing	Communications	
     student community includes a growing population
     of international students from around the world
                                                                      •	 International	Marketing	
     with over 60 nationalities represented in addition               •	 E-Business
     to many professionals studying part-time or by                   •	 Service	Operations	Management	
     distance learning, both in the UK and overseas.
                                                                      •	 Corporate	Strategy	(double	module)	
     The Business School offers a comprehensive
                                                                      •	 Dissertation (double module) or Rethinking Organisation AND New Business Creation
     por tfolio of undergraduate, postgraduate
     and professional qualifications through its
                                                                      Choose two modules from the followings:
     D epar tments of Accounting and Finance,
     Corporate Development, Human Resource                            Marketing Stream
     Management, Marketing, Public Policy and Strategy                •	 Marketing	for	Retail	Business	
     and Management. The School also engages in
                                                                      •	 Creative	Management	&	Marketing
     consultancy, delivering bespoke management
     courses for public and private sector organisations,             HRM Stream
     and other professional services for external clients.            •	 Managing	Organisation
     Recent achievements of the Leicester Business                    •	 International	&	Comparative	HRM
     School:
                                                                           CEF reimbursable modules
     •	 According	to	the	latest	National	Student	Survey	
        (2010), for overall student satisfaction the
        following subjects were all in the top 5 nationally:          Entry
       HRM – 1st, Management Studies – 2nd, Business                  •	 Sub-degree	 holders	 in	 business-related	 disciplines	 from	 local	 universities	 and	
       Studies – 4th , Finance – 4th , Marketing – 4th                   tertiary institutions; or
     •	 Business	and	Management	subjects	were	ranked	                 •	 DMS	graduates	from	SCOPE,	CityU#; or
        fourth in the UK according to the The Times
                                                                      •	 Holders	of	BTEC	Higher	National	Diploma	in	Business	or	equivalent	qualifications#;
        Good University Guide league table for student
        satisfaction (2010)                                              or
     •	 Ranked	7th	out	of	over	100	UK	business	schools	               •	 Sub-degree	holders	in	non-business	disciplines*#
        in the 2010 National Student Survey.                          * Students are required to take an intensive bridging course offered by SCOPE, CityU before programme commencement.
     •	 Rated	“excellent”	 for	 teaching	 and	 student	               # Only applicable to part-time programme.
        support by the Government's Quality Assurance
        Agency (QAA).
     •	 Research	of	international	excellence	in	the	most	
                                                                      Special Feature
        recent national Research Assessment Exercise                  •	 Offered	since	1997	with	more	than	1,000	graduates.
        (RAE).                                                        •	 Highly	practical	“Work-based	Portfolio”	for	part-time	programme,	students	can	use	
     For the latest Leicester Business School news and                   their current job situations as case studies.
     further information about all our courses, our
                                                                      •	 Concentration	in	“Marketing”	or	“HRM”	are	available	for	students.
     research and activities, visit www.dmu.ac.uk/business

     www.dmu.ac.uk                                                    Teaching
                                                                      Lectures and tutorials are delivered by local academics and practitioners.



18
                       BUSINESS ADMINISTRATION AND MANAGEMENT



                                                                                  BA (Hons)
                                                    3rd intake in 2010     Business and Law
Programme code : 113-29500                                                                    "This is an exciting programme aimed at
Duration & study mode : 2 years (part-time)                                                   providing students with a unique insight by
                                                                                              gaining a joint focus of both business and law;
Programme Aim & Objective                                                                     this should provide an advantage over other
                                                                                              general business degrees.
The aim of BA (Hons) Business and Law is designed for those who have never studied
Law before and they will be equipped with the good basic grounding of Law for                 It is a “top-up” programme, which leads to the
further study and for their workplace. Students will broaden their knowledge by taking        award of a full UK Bachelors degree by studying
both business and law subjects to enable them to achieve a joint focus of a business          for two years part time. All teaching is delivered
and law in a final undergraduate degree qualification.                                        by UK staff. This is a practical course, the
                                                                                              teaching & learning is interactive which includes
                                                                                              group project, workshops, case studies and
Modules
                                                                                              in-class discussions. All teaching material are
•	   Introduction	to	Common	Law	(20	credits)                                                  provided electronically including access to the
•	   Managerial	Economics	(20	credits)                                                        University of Wolverhampton library facilities."
•	   Commercial	Law	(20	credits)                                                                                        Ms Loraine Houlton
•	   Strategic	Management	(20	credits)                                                               Director of International Development
•	   International	Trade	and	Finance	Law	(20	credits)
•	   Organisational	Theory	(20	credits)
•	   Company	Law	(20	credits)
•	   Researching	Business	&	Management	Issues	(20	credits)
•	   Finance	and	Banking	Law	(20	credits)

Entry
•	 Holders	of	an	Associate	Degree	(AD)	/	a	Higher	Diploma	(HD)	in	business	studies	or	
   relevant disciplines.
•	 Applicants	who	have	other	qualifications	may	be	considered	for	admission	to	the	
   programme. They may be required to complete an intensive bridging course at an
   additional fee.
•	 Applicants whose qualifications were not taught and assessed in English will be
   required to demonstrate an English proficiency equivalent to an IELTS score overall 6.0.
•	 Applicants	may	be	required	to	attend	an	interview	as	part	of	the	selection	process.

Special Feature
                                                                                              University of Wolverhampton (UoW ) is one of
•	 Upon	 completion	 of	 this	 programme,	 students	 may	 be	 able	 to	 obtain	 some	         the largest universities in the UK with over 22,000
   exemptions for a Law degree from some universities.                                        students and 2,500 staff. With our culturally diverse
•	 Conducted	in	a	block	delivery	mode	allowing	better	time	management	for	study	              academic community, we are sensitive to the
   and work.                                                                                  requirements of international students and provide
                                                                                              a supportive and inclusive learning environment.
•	 Students	 have	 access	 to	 CityU's	 Run	 Run	 Shaw	 Library	 and	 the	 full	 range	
                                                                                              Recently, UoW has scooped two prestigious Lord
   of electronic resources and databases available online via the University of               Stafford Awards, recognising its excellence in
   Wolverhampton's own Learning Centre. Dedicated module support will also be                 innovative work with businesses.
   available via the online learning system WOLF.                                             The University of Wolverhampton Business
•	 Modules	will	be	supported	by	E-books	where	appropriate.                                    School has over three decades of experience in
                                                                                              management education, delivering courses at
                                                                                              undergraduate, postgraduate and professional
Teaching                                                                                      levels to over 3,000 students a year.
100% by UK academics.                                                                         T h e S c h o o l o f L a w, S o c i a l S c i e n c e s a n d
                                                                                              Communications currently has about 1,700
                                                                                              students studying law. The School’s law section
Fee :                 HK$89,760
                                                                                              has over 30 years experience of providing
Commencement : October 2011                                                                   relevant, dynamic and forward-thinking legal
                                                                                              education. The School runs LLB (Hons) and Legal
Website :             www.cityu.edu.hk/ce/uowbl
                                                                                              Practice Course (LPC) courses, and also courses in
Enquiries :           (Tel) 3442 5814 / 3442 7423                                             Criminal Justice, Corporate and Professional Law,
                                                                                              and English and European Law at Undergraduate
                      (Email) team4@scope.edu
                                                                                              and Postgraduate levels and is active in a number
                                                                                              of legal research areas, such as Insolvency and
                                                                                              Company Law, Finance Law, Environmental Law,
                                                                                              and Maritime and Trade Law.

                                                                                              http://www.wlv.ac.uk

                                                                                                                                                               19
                                                           BUSINESS ADMINISTRATION AND MANAGEMENT



                       BA (Hons)
                       International Business Management                                                                     3rd intake in 2010



     "This course represents an opportunity to top                Programme code : 113-29170
     up your existing qualification to a recognised               Duration & study mode : 2 years (part-time)
     UK undergraduate degree; typical students
     enter the course with an Associate Degree or                 Programme Aim & Objective
     Higher Diploma in a business area. The degree                The aim of BA (Hons) International Business Management is to develop business
     was re-validated in 2009, so comprises of a                  knowledge, understanding and skills appropriate to junior management; and
     contemporary range of international business                 knowledge and evaluative skills of the global business organisations and functions.
                                                                  Also, students will be trained to have self-confidence, awareness and intellectual skills
     modules. You will be taught by visiting UK
                                                                  for their future careers and contributions to society.
     lecturers, and your studies will be complimented
     by a comprehensive range of learning resources
                                                                  Modules
     in electronic format. The course team utilise IT
                                                                  •	   International	Trade	Finance	(20	credits)
     facilities to ensure total support throughout your
                                                                  •	   Managerial	Economics	(20	credits)
     entire study programme.."
                                                                  •	   Age	of	Global	Business	IT	(20	credits)
                                     Mr Andy Groves               •	   Strategic	Management	(20	credits)
                                      Course Leader               •	   Debating	Globalisation	(20	credits)
                                                                  •	   Corporate	Social	Responsibility	and	Ethics		(20	credits)
                                                                  •	   Dynamics	of	Multinational	Companies	(20	credits)
                                                                  •	   Researching	Business	&	Management	Issues	(20	credits)
                                                                  •	   International	Marketing	(20	credits)

                                                                  Entry
                                                                  •	 Holders	of	an	Associate	Degree	(AD)	/	a	Higher	Diploma	(HD)	in	business	studies	or	
                                                                     relevant disciplines.
                                                                  •	 Applicants	 who	 do	 not	 have	 the	 required	 qualifications	 or	 with	 non-business	
                                                                     background may be considered for admission to the programme by completing
                                                                     an intensive bridging course, at an additional fee, offered by SCOPE, CityU prior to
                                                                     confirmation of admission to the programme. Such applicants will be considered on
                                                                     a case-by-case basis.
                                                                  •	 Applicants	are	expected	to	be	in	employment	when	they	are	admitted	to	the	
                                                                     programme.
                                                                  Applicants whose qualifications were not taught and assessed in English will be
                                                                  required to demonstrate an English proficiency equivalent to an IELTS score overall 6.0.
     University of Wolverhampton (UoW ) is one
     of the largest universities in the UK with over
     22,000 students and 2,500 staff. The University of
                                                                  Special Feature
     Wolverhampton Business School (UWBS) is one                  •	 This	award	has	been	offered	in	Hong	Kong	for	a	number	of	years	under	the	title	BA	
     of the largest schools within the University of                 (Hons) Business Administration and BA (Hons) Business Management which has
     Wolverhampton. There are over 60 academic staff                 now been revamped to better cater for the needs of the ever changing world. More
     and 20 administrators at UWBS.                                  international elements and global features have been added to this programme.
     UWBS has over three decades of experience in                 •	 Conducted	in	a	block	delivery	mode	allowing	better	time	management	for	study	
     management education, delivering courses at
                                                                     and work.
     undergraduate, postgraduate and professional
     levels to over 3,000 students a year.                        •	 Students	 have	 access	 to	 CityU's	 Run	 Run	 Shaw	 Library	 and	 the	 full	 range	
                                                                     of electronic resources and databases available online via the University of
     Rated as excellent in the most recent Quality
     Assurance Agency audits (2006 and 2007) and                     Wolverhampton's own Learning Centre. Dedicated module support will also be
     reflected in the Sunday Times Good University                   available via the online learning system WOLF.
     Guide 2007, UWBS continues to build on its                   •	 Modules	will	be	supported	by	E-books	where	appropriate.
     reputation for providing management education
     that meets the needs of participants and employers
     by combining the highest academic standards with
                                                                  Teaching
     the latest management research.                              100% by UK academics.
     Its score of 23 out of 24 for its business and
     management provision, focusing on professional               Fee :                 HK$89,760
     human	 resource	 programmes,	 and	 its	“highly	
                                                                  Commencement : October 2011
     commended”	rating	for	its	professional	accountancy	
     programmes, demonstrates its commitment                      Website :             www.cityu.edu.hk/ce/uowibm
     to providing the highest standards of teaching,
     student support and programme design.                        Enquiries :           (Tel) 3442 5814 / 3442 7423
     www.wlv.ac.uk                                                                      (Email) team4@scope.edu

20
                      BUSINESS ADMINISTRATION AND MANAGEMENT



                                                 BA (Hons)
7th intake in 2011      International Business Management
Programme code : 113-19210                                                                    "The BA (Hons) International Business
Duration & study mode : 1 year (full-time)                                                    Management programme is intended to
                                                                                              prepare students for a career in International
Programme Aim & Objective                                                                     Business Management or related areas and to
This programme aims to:                                                                       encourage students to develop an analytical
•	 prepare	students	for	a	career	in	Hong	Kong’s	international	business	environment	that	      and enquiring mind which can respond
   includes financial services and other areas.                                               creatively to the problems and opportunities
•	 facilitate	students	in	developing	analytical	and	enquiring	minds	which	can	respond	        facing modern business as well as those facing
   creatively to the problems and opportunities facing modern business.
                                                                                              the students themselves and society at large.
•	 allow	students	to	exercise	initiative	and	personal	responsibility	in	order	to	develop	
                                                                                              Oxford Brookes Business School and SCOPE are
   qualities such as flexibility, adaptability and independence, which will enable them
   to cope in a rapidly changing economic, social and technological environment.              working together to make this vision a reality."
•	 enable	 students	 to	 communicate	 information,	 ideas,	 problems	 and	 solutions	                                       Dr Tony Gibbs
   effectively to both specialist and non-specialist audiences in a broad cultural context.                                   The Head of
                                                                                                   International Partnership Development
Modules
Semester 1:
•	 Strategic	Management	
•	 Accounting	for	Decision	Making
•	 Methods	of	Enquiry
Semester 2:
•	 Perspectives	on	Corporate	Strategy	
•	 International	Marketing
•	 International	Management	
•	 Consultancy	Project	(Part	I)
Semester 3:
•	 Business	Synoptic	
•	 International	Business	Environment
•	 Consultancy	Project	(Part	II)
                                                                                              Oxford Brookes University’s strong tradition of
Entry                                                                                         excellence in teaching dates back as far as 1865 with
                                                                                              the beginning of the Oxford School of Art. Since
a) Holders of Associate Degree / Higher Diploma in business-related disciplines; and          2001, Oxford Brookes University has been named
b) Grade E / Level 2 or above in HKCEE English Language (Syllabus B) or equivalent.           the	“Best	New	University”	by	the	Sunday	Times	Good	
                                                                                              University Guide.
Special Feature                                                                               The Business School is one of the largest Schools at
                                                                                              Oxford Brookes University with over 150 academic
•	 Students	will	meet	the	same	learning	outcomes	as	if	they	were	being	taught	at	             staff, 2,000 undergraduates and 500 postgraduates
   Oxford Brookes University in the UK.                                                       and research students. Staff teaching on this degree
•	 The	local	business	environment	and	practices	will	be	addressed	through	local	case	         bring not only a wealth of business experience but
   studies and project works.                                                                 also active research interests including organizational
                                                                                              structures and culture, sustainable business,
                                                                                              entrepreneurship and accountability of business.
Teaching                                                                                      The Business School has established a strong
The programme will be delivered by a team of staff from Oxford Brookes University,            reputation for management education both in the
CityU full-time academic staff and other local tutors. The staff from Oxford Brookes          United Kingdom and in international markets, often
University will visit HK at the start of each semester to deliver an introductory             working in partnership with institutions. It provides
                                                                                              practice-orientated education, training, development
workshop and part of the programme. CityU full-time academic staff and other local
                                                                                              and consultancy. It is very active nationally and
tutors will then deliver the remaining part of the programme and provide academic             internationally with links to educational institutions
support for students throughout the programme.                                                throughout the world.
                                                                                              •	 The	Sunday	Times’	University	Guide	2001-2010	
Fee :                HK$81,000                                                                   named	Oxford	Brookes	University	the	“UK’s	best	
                                                                                                 modern university.
Commencement : September 2011                                                                 •	 The	Sunday	Time’s	University	Guide	2010	ranked	
Website :            www.cityu.edu.hk/ce/baibm                                                   Oxford Brookes University one of the UK’s top 50
                                                                                                 universities.
Enquiries :          (Tel) 3442 5684
                                                                                              •	 The	 Quality	 Assurance	 Agency	 of	 UK	 awarded	
                     (Email) team3@scope.edu                                                     Oxford Brookes University top marks (24/24) in their
                                                                                                 “Subject	Reviews”	on	Business	&	Management	and	
                                                                                                 Economics.

                                                                                              www.brookes.ac.uk

                                                                                                                                                        21
                                                               BUSINESS ADMINISTRATION AND MANAGEMENT



                         BA/BA (Hons)
                         Marketing Management                                                                8th intake in 2011
                         (6 intakes were as the BA/BA (Hons) Marketing Management with Business Studies)

     "BA (Hons) Marketing Management with                      Programme code : 113-19310                                        Special Feature
     Business Studies (BAMMBS) by Edinburgh Napier             Duration & study mode :
     University (ENU) was my first choice when I was                                                                             •	 This	 is	 a	 specialized	 business	 programme	
                                                               •	 BA - 9 months (full-time)
     searching a top-up degree programme to pursue                                                                                  which covers a comprehensive range of
                                                               •	 BA	 (Hons)	 –	 12	 months	 +	 3	 months	 for	                     marketing management areas.
     my study. I chose it because the programme
                                                                  dissertation (full-time)
     structure includes both theoretical and practical                                                                           •	 The	programme	requires	both	academic	skills	
     modules and ENU Business School has a sound                                                                                    and the ability to apply them in a context
     ranking in the UK.                                        Programme Aim                                                        linked to business practice, primarily in
     ENU has strict requirements on the academic               This programme aims to:                                              marketing and related functions.
     performance of students. Students are required            •	 develop	 critical	 and	 analytical	 approaches	                •	 Live Project: In this optional module a student
     to integrate and apply theoretical concepts to               to marketing management and associated                            group is briefed by a Hong Kong organisation
     practical cases. I have spent much time in the               disciplines;                                                      on a real marketing task or marketing
     library to study a lot of marketing concepts from         •	 develop	in	students	key	transferable	skills;	                     problem. They evaluate the problem, design
     books and business journals which tremendously                                                                                 a marketing plan to solve it and present
     widen my international perspective. Another
                                                               •	 develop	 in	 students	 a	 knowledge	 of	 the	
                                                                  relationship between marketing and other                          their solution in a detailed report and in a
     significant skill being trained is creativity which                                                                            presentation to the organisation and their
     is undoubtedly required in all sorts of jobs in the          business activities;
                                                                                                                                    tutor. This gives them experience of real-life
     current globalizing environment.                          •	 equip	students	with	the	necessary	knowledge	
                                                                                                                                    marketing.
     In this programme, I have got an opportunity to              for a career in marketing management and
                                                                  associated disciplines; and                                    •	 Dissertation: Each student writes an academic
     participate in the Goldman Sachs Community
                                                                                                                                    report on a marketing topic of their own
     Team Work Project. This activity gave me a                •	 develop	in	students	a	competence	in	applying	
                                                                                                                                    choice. This involves evaluating what others
     chance to learn how a multinational company                  marketing theory to practical situations.
                                                                                                                                    have said about the topic, conducting a
     promotes teamwork in a hypercompetitive
                                                                                                                                    small research project on it, writing this
     environment. Their staff shared their job                 Modules                                                              all up and presenting conclusions and
     experiences which are very valuable for us in
     planning the career path."                                Trimester 1 [BA/ BA (Hons)]                                          recommendations.
                                                               •	 Brand	Management	(20	credits)
                 Ms Lai Wan Hei, Graduate 2010                                                                                   Teaching
                                                               •	 International	Marketing	(20	credits)
      Winner of the University Class Medal, 2010
                                                               •	 Marketing	Research	&	Communications	                           The programme will be delivered through
                                                                  (20 credits)                                                   face-to-face lectures conducted by academic
                                                                                                                                 staff from Edinburgh Napier University &
                                                               Trimester 2 [BA/ BA (Hons)]                                       SCOPE and supported by tutorials led by
                                                               Option 1 - 3 modules:                                             SCOPE teaching staff.
                                                               •	 Service	Management	(20	credits)
                                                               •	 Market	Analysis	(20	credits)
     Edinburgh Napier University is one of the largest                                                                           Fee :               HK$46,500 [BA]
                                                               •	 Strategic	Management	in	a	Global	Context	
     universities in Scotland, with almost 17,500                                                                                                    HK$85,250 [BA(Hons)]
                                                                  (20 credits)
     students. The University is divided into three
     Faculties: The Business School, the Faculty of                                                                              Commencement : September 2011
                                                               Or
     Engineering, Computing & Creative Industries,                                                                               Website :           w w w. c i t y u . e d u . h k / c e /
     and the Faculty of Health, Life & Social Sciences.        Option 2:
                                                                                                                                                     degree/19310
     The University has more than 1,600 staff, offers          •	 Live	Project	(40	credits)
     over 200 undergraduate and 100 postgraduate                                                                                 Enquiries :         (Tel) 3442 5985 / 3442 5897
                                                               Plus any one of the modules in Option 1.
     programmes, as well as an extensive range of short                                                                                              (Email) team6@scope.edu
     courses for industry and commerce, some of which          Trimester 3 [BA(Hons)]
     have been tailored to fit international clients’ needs
     and delivered abroad. The Business School is the          •	 Leadership,	Innovation	&	Creativity	
     largest Business School in Scotland with more than           (20 credits)
     7,000 students. It offers a wide range of Business        •	 Marketing	Management	in	Practice	
     and Finance courses at undergraduate and                     (20 credits)
     postgraduate levels.
                                                               •	 Emerging	Markets	(20	credits)
     Recent achievements of Edinburgh Napier
     University include:
                                                               •	 Dissertation	(40	credits)
     •		 Rated	Edinburgh’s	top	university	for	graduate	
         employability by the Higher Education Statistics      Entry
         Agency (HESA) 2010                                    •	 Holder	 of	 an	 Associate	 Degree	 (AD)	 or	 a	
     •		 One	 of	 the	 premier	 institutions	 for	 teaching	      Higher Diploma (HD) in any business or
         the qualifications of the Chartered Institute of         service related studies with at least one
         Marketing (CIM) (The world's leading professional
         body for practicing marketers)
                                                                  module involving study of mark eting
                                                                  fundamentals.
     •		 Over	10	years	of	collaboration	with	SCOPE,	CityU
     •		 More	than	2,500	graduates	in	HK                       * Students without any study of marketing fundamentals
                                                                 may also be considered. Students will be required to study an
     http://www.napier.ac.uk/                                    additional marketing bridging course in the summer.


22
                           BUSINESS ADMINISTRATION AND MANAGEMENT



                                                                       Bachelor of
                                       5th intake in 2011   Business Administration
Programme code : 113-19100
Duration & study mode : 16 months (full-time)

Programme Aim & Objective
The programme aims to provide a comprehensive preparation for students wishing             "The Bachelor of Business Administration
to pursue a career in business management, teach students all the business skills          provides a rigorous, broad and comprehensive
upon which modern management relies, help students to develop an analytical                preparation for students wishing to pursue
and enquiring mind so as to respond creatively to the problems and opportunities           a career in business management. The
facing modern business, and prepare students for pursuing Master's programmes at
                                                                                           programme covers all the important disciplines
Macquarie University or at other overseas or local universities.
                                                                                           of management such as accounting, finance,
Modules*                                                                                   marketing, strategy, international business,
                                                                                           economics and human resource management."
Students are required to complete 16 modules from the follows:
•	 Techniques	and	Elements	of	Finance                                                                                   Prof Greg Elliott
•	 Organizational	Behaviour	                                                                                     Programme Director (UK)
•	 Business	Communications	
•	 Microeconomics	Principles
•	 Consumer	Behaviour
•	 Introduction	to	International	Business
•	 Financial	Management
•	 Introduction	to	Human	Resources
•	 Services	Marketing	
•	 Strategic	Management	1	
•	 Human	Resources	Learning	and	Development	
•	 Marketing	Research
•	 Customer	Relationship	Management
•	 Business	Forecasting	
•	 Cross	Cultural	Management
•	 Business	Project
•	 Brand	Management
•	 Business	Law
•	 Fundamentals	of	Management	Accounting

Entry
Applicants should possess Associate Degrees in Business Administration qualifications
or equivalent. Depending on academic backgrounds, some students may be required
to fulfill English language proficiency requirements.                                      As a Macquarie University student you will join
                                                                                           a diverse and welcoming community of 33,000
Special Feature                                                                            students, with 10,400 international students from
                                                                                           over 114 countries.
•	 Students	will	study	the	same	subjects,	use	the	same	materials,	and	graduate	with	       Ranked among Australia’s top ten universities
   the same degree as on-campus students.                                                  and within the top 40# in the Asia-Pacific region,
•	 Students	may	transfer	all	or	part	of	their	studies	to	Macquarie	University	in	Sydney	   Macquarie University is recognised for its innovative
   or Singapore if the schedule allows.                                                    curriculum and high-quality teaching and research.
                                                                                           Macquarie University ensures that our students
Teaching                                                                                   develop qualities, skills and knowledge that are
                                                                                           essential to succeed in a challenging, changing
About 40% of teaching will be delivered by Macquarie teaching staff and the                world.
remaining will be conducted by local teaching staff.                                       #Shanghai Jiao Tong University Academic Rankings
                                                                                             of World Universities, 2010
Fee :                     HK$86,400
                                                                                           www.mq.edu.au
Commencement : September 2011
Website :                 www.cityu.edu.hk/ce/bba
Enquiries :               (Tel) 3442 5487
                          (Email) team3@scope.edu
* under review and subject to change


                                                                                                                                                   23
                                                                      BUSINESS ADMINISTRATION AND MANAGEMENT



                           BSc (Hons)
                           Business Management (Engineering)                                                                                               5th intake in 2011



     "We would like to express our appreciation                       Programme code : 113-29270                                         Special Features
     for supporting the professional training and                     Duration & study mode :
                                                                                                                                         •	 This	 two-year	 programme	 is	 exclusively	
     providing the best facilities to the programme                   2 years (part-time)
                                                                                                                                            d e s i gn e d fo r gr a d u a te s o f A D / H D i n
     which provided the students not only the                         180 credit-entry for AD/HD holders
                                                                                                                                            engineering, science or technology
     academic knowledge but also incorporated                                                                                               disciplines who are also working in the
     the Business Management skills into our                          Programme Aims & Objectives                                           functional roles of business administration,
     e n g i n e e r i n g p ro f e s s i o n . We s h a re d t h e   This programme aims to:                                               executive, operation and sales/marketing in
     information and comments from each other                         •	 educate	 graduates	 capable	 of	 applying	                         the engineering field.
     through group discussion and applied the                            their knowledge and abilities in those                          •	 Add-vantage	 modules	 are	 specifically	
     techniques in the business world."                                  areas of commercial management where                               designed to enhance students’ competency
                                                                         a combination of academic, technical and                           in English communication and presentation.
                             Mr Szeto Wing Keung, Tony                   managerial skills are required;                                    These are essential job skills that students
                                             Graduate                 •	 provide	 an	 educational	 experience	 that	                        must acquire irrespective of which
                                                                         offers students opportunities to develop                           industry-specific section they are going to
     "The part-time teaching mode of this programme                      professional capabilities and a range of                           further pursue.
     attracts enrolment of practitioners from                            personal transferable skills that will enable
     various engineering fields. This programme                          them to pursue a range of employment
                                                                         opportunities within the field of commercial                    Teaching
     acknowledges the strength of the working
     students and put much emphasis on the practical                     management in the international arena;                          Lectures & tutorial classes are delivered by
                                                                      •	 allow	 students	 to	 build	 upon	 an	 existing	                 local instructors.
     application of management theories. With
                                                                         base developed during their studies at
     the help of academics who are also practicing
                                                                         their previous institution. This will be both a                 Fee :                  HK$88,000
     professional managers, students benefit from                        broadening and deepening experience.
     linking text book theories to real world application                                                                                Commencement : September 2011
     via lectures, class discussions, assignments, and                Modules                                                            Website :              w w w. c i t y u. e d u. h k / c e /
     the completion of a field work project."                                                                                                                   degree/29270
                                                                      •	   Introduction	to	Research	Methods
                                              Dr Y.C. Ko              •	   Add-vantage	Module	(English)                                  Enquiries :            (Tel) 3442 5802
                                       Programme Leader               •	   Add-Vantage Module (Effective Communication)                                         (Email) team5@scope.edu
                                                                      •	   Business	Finance	and	Accounting	                              ■ Please refer to the official website of The Continuing
                                                                      •	   Management	&	Organisational	Behaviour                          Education Fund (CEF) for the updated reimbursable course
                                                                      •	   Business	Management	Strategy                                   status of the programme/course after 1 May 2011

                                                                      •	   Total	Quality	Management
                                                                      •	   Product	Development	Strategies
                                                                      •	   Project	Management
                                                                      •	   Project

                                                                      Entry Requirement
                                                                       Applicants should have obtained:
                                                                       •	 H igher	 Diploma	 (HD)	 in	 Engineer ing,	
                                                                          Computing, Multimedia or Information
                                                                          Te c h n o l o g y, Lo g i s t i c s , S u p p l y C h a i n
                                                                          Management or other disciplines technical
                                                                          from Hong Kong Institute of Vocation
                                                                          Education (IVE): or
                                                                       •	 Associate	Degree	(AD)/HD		or	a	comparable	
                                                                          qualification in a subject area related to the
                                                                          above from a university or recognized post-
                                                                          secondary institution in Hong Kong; or
     The history of Coventry University can be traced
     back over 150 years. The academic structure of                    •	 a	qualification	deemed	to	be	equivalent	to	
     the University comprises three faculties and two                     one of the above.
     schools: Faculty of Engineering and Computing,                   Applicants whose first language is not English
     Faculty of Business, Environment and Society,                    or whose previous qualification was not
     Faculty of Health and Life Sciences, School of Art               taught and assessed in English must provide
     and Design, and School of Life-long Learning.
                                                                      evidence of attainment in English Language
     Currently around 18,000 students are studying at
     the university.
                                                                      by achieving an IELTS of at least 6.0 or an
                                                                      equivalent qualification. IVE Higher Diploma
     www.coventry.ac.uk                                               graduates as well as AD/HD holders from local
                                                                      univesities are deemed to have satisfied this
                                                                      language requirement.
24
Computer Science,
IT and Multimedia




P26   BSc (Hons) Business Information Technology
      Coventry University

P27   BSc (Hons) Business Information Technology
      BSc (Hons) Computing Science
      BSc (Hons) Information Systems
      Staffordshire University




                                                   25
                                                          COMPUTER SCIENCE, IT AND MULTIMEDIA



                       BSc (Hons)
                       Business Information Technology                                                          8th intake in 2011



     "By blending together business and IT, the                  Programme code : 113-19430
     curriculum covers computer systems and mobile               Duration & study mode : 1 year (full-time)
     technologies, organisation behaviour and
     managerial practice, and project management                 Programme Aim & Objective
     and communication strategies that lead to                   The programme aims to provide a study of the different functional areas of
     effective deployment of IT for business success.            management in organisations with relation to information technology. This is a
     The programme is the right choice for IT                    sound and relevant education for people wishing to enter or develop a career in an
     practitioners to extend their knowledge into                interdisciplinary area.
     business practice for competitive advantage."
                                    Dr Cassandra Ip
                                                                 Modules
                                 Programme Leader                The programme consists of the following modules to be completed in 3 semesters:
                                                                 •	 Information	Systems	Development	/	Current	Technologies
                                                                 •	 M-Commerce	Applications
                                                                 •	 Digital	Technology	and	Society
                                                                 •	 Management	and	Organisational	Behaviour
                                                                 •	 Business	Management	Strategy
                                                                 •	 Add-vantage	Module	(English)
                                                                 •	 Add-vantage	Module	(Effective	Communication)
                                                                 •	 Introduction	to	Research	Methods
                                                                 •	 Project	Management
                                                                 •	 Project

                                                                 Entry
                                                                 Holders of Associate Degree (AD) or Higher Diploma (HD) in computing or business
                                                                 related disciplines, or equivalent qualifications.

                                                                 Special Feature
                                                                  •	 The	core	curriculum	is	based	on	the	British	Computer	Society	(BCS)	guidelines.
                                                                  •	 Ample	employment	opportunities	for	graduates	from	this	programme	in	the	field	
                                                                     of project management, IT consultancy, database administration, and business
                                                                     support.

                                                                 Teaching
     The history of Coventry University can be traced
                                                                 Lectures and tutorial classes are delivered by CityU full-time academic staff and/or
     back over 150 years. The academic structure of              local instructors.
     the University comprises three faculties and two
     schools: Faculty of Engineering and Computing,              Fee :              HK$75,000
     Faculty of Business, Environment and Society,
     Faculty of Health and Life Sciences, School of Art          Commencement : September 2011
     and Design, and School of Life-long Learning.               Website :          www.cityu.edu.hk/ce/bscbit
     Currently around 18,000 students are studying at
     the university.                                             Enquiries :        (Tel) 3442 5809
                                                                                    (Email) team2@scope.edu
     www.coventry.ac.uk


                                                                                      Bachelor of Science (Hons) Business Information Technology is recognized under
                                                                                      the Qualifications Framework.
                                                                                      QF Level: Level 5
                                                                                      QR Registration Number: 10/000641/5
                                                                                      Validity Period: From 01/09/2010 to 31/08/2014




26
                              COMPUTER SCIENCE, IT AND MULTIMEDIA



                                                  BSc (Hons)
    10th intake in 2011     Business Information Technology
                                                                                  BSc (Hons)
                                             17th intake in 2011           Computing Science
                                                                                BSc (Hons)
                                         17th intake in 2011          Information Systems

BSc (Hons) Business Information Technology                                                            "This long-standing programme aims to
BSc (Hons) Computing Science                                                                          provide students with a solid grounding in
                                                                                                      both theoretical and practical aspects of the
BSc (Hons) Information Systems
                                                                                                      computing discipline. It is accredited by Hong
Programme code :          113-29010
                                                                                                      Kong Council for Accreditation of Academic &
Duration & study mode : 2 years (part-time)                                                           Vocational Qualifications for its high-quality
Fee :                     HK$119,200 (240 credits)                                                    academic standard at level 5 under Hong
                          HK$89,400 (180 credits)                                                     Kong Qualificaitons Framework. With a strong
Commencement :            June 2011 (240 credits)                                                     foundation of knowledge, graduates will
                                                                                                      become competent IT professionals and excel
                          September 2011 (180 credits)
                                                                                                      their performance in various technical and
Website :                 www.cityu.edu.hk/ce/csisbit
                                                                                                      managerial positions."
Enquiries :               (Tel) 3442 5807
                                                                                                                                        Dr Eric Lam
                          (Email) team2@scope.edu                                                                                Programme Leader
                                                                                                                      BSc (Hons) Computing Science
                                                                                                                            Staffordshire University
Programme Aim & Objective
These programmes are designed to enable sub-degree graduates in IT related
disciplines to build on their studies to date, and by undertaking a specially                         "Employees in the computing field need to be
design programme, to qualify the award of Computing Science (CS) or                                   able to adapt to a dynamic and continuously
Information Systems (IS) or Business Information Technology (BIT ).                                   changing work environment. Employers look
Each award is designed with its unique features in order to meet the different                        for recruits who can demonstrate their ability to
needs of students. The CS programme allows students a greater choice and                              learn new techniques quickly and thoroughly.
more flexibility within the area of computing as it gives them a broad view of                        The programmes will enhance your employment
computer systems, hardware and software, and information systems. The IS                              prospects by demonstrating that you are capable
programme provides students with a sound knowledge of systems analysis and                            of practical scholarship, learning practical skills
design methods, databases management systems and commercial applications.                             in the context of continuous academic learning.
The BIT programme gives students a sound knowledge of how the commercial                              By developing your intellectual abilities, critical
world works, and a thorough background in the IT systems that are found in all                        thinking, enterprise skill, and capacity to
departments of a modern business.
                                                                                                      integrate differing ideas, the courses enable you
                                                                                                      to manage a range of business problems and
                     Bachelor of Science (Hons) Computing Science is recognized under the
                     Qualifications Framework.                                                        situations, and to set up your own business. You
                     QF Level: Level 5                                                                will be equipped for a career in virtually any
                     QR Registration Number: 10/000642/5
                     Validity Period: From 01/06/2010 to 31/05/2014                                   sphere of business or industry that has a need
                     Bachelor of Science (Hons) Information Systems is recognized under the           for the efficient and appropriate use of IT in a
                     Qualifications Framework.                                                        business context."
                     QF Level: Level 5
                     QR Registration Number: 10/000644/5                                                                         Mr Terence Chan
                     Validity Period: From 01/06/2010 to 31/05/2014
                                                                                                                               Programme Leader
                     Bachelor of Science (Hons) Business Information Technology is recognized under
                     the Qualifications Framework.                                                    BSc (Hons) Business Information Technology
                     QF Level: Level 5                                                                            BSc (Hons) Information Systems
                     QR Registration Number: 10/000643/5
                     Validity Period: From 01/06/2010 to 31/05/2014                                                       Staffordshire University




                                                                                                                                                            27
                                                          COMPUTER SCIENCE, IT AND MULTIMEDIA


                                                                     Programme Structure
                                                                     The program consist s of 9 taught modules and a final year projects which
                                                                     is equivalent to 3 modules. Students of 240-credit entry route will take 4
                                                                     additional modules.


                                                                                                                                            Business Information
                                                                           Computing Science (CS) Information System (IS)
                                                                                                                                              Technology (BIT)

                                                                                                             •	Electronic	Commerce
                                                               For                                            •	Web	Programming
                                                            240 credits                     •	Applied	Research	Methods	&	Professional	Development
                                                                                                     •	Object	Oriented	Systems	Development


                                                                                                        •	System	Development	Methods
                                                                                                     •	Database	and	Web	Database	Systems
                                                                                                           •	Project	Management	


 Staffordshire University is one of the largest                                                                                           •	IT	Systems	for	Business	
 universities in UK, and has a long tradition
 and experience in higher education. The two                                                                                              •	Strategic	Entrepreneurship	
                                                                                                •	Web	Applications	
 main campuses are at Stafford and Stoke-on-                                                                                                   and Innovation
 Trent, Staffordshire. In January 2010, the student                                      •	Advanced	Database	Systems
 population was approximately 18,000, including
                                                               For                                                                        •	Critical	Issue	in	Managing	
 more than 3,000 students studying off campus               240 credits                   •	Advanced	HCI	and	Usability
 and more than 5,000 students studying overseas.
                                                                                                                                             Information Systems In
 Staffordshire University's vision is for an even              and                                                                              Organizations
 brighter future.                                           180 credits
                                                                            •	Hardware	and	Software	
  The Faculty of Computing, Engineering and
 technology houses one of the largest and well                              •	Systems	and	Networks
                                                                                                                      •	User	Centred	Systems	Development
 established computing degree awarding students
                                                                             •	Distributed	Computer	
 graduating over 40 years ago. Currently the Faculty                                                              •	Strategic	Information	Management	
 has students from over 50 countries, and around                                       Systems
 130 academic staff and 90 support staff. The Faculty                                                           •	Information	Systems	Development	Trends
 received a successful exercise (RAE) and is nationally                          •	Enterprise	Web	
 recognized for being dynamic and innovative in                                     Applications
 provision of Engineering and Technology.
 Excellent collaborations exist with industry and                                                           •	CS/	IS/	BIT	Route	Project
 the Faculty is active in research, consultancy and
 external training course as well as main stream
 higher education.                                                        CEF reimbursable modules
 www.staffs.ac.uk
                                                                     Entry
                                                                     •	 180 Credits
                                                                        Holders of Associate Degree (AD) / High Diploma (HD) in Computing
                                                                        and IT related disciplines or equivalent qualifications.
                                                                     •	 240 Credits
                                                                        Holders of Diploma/Higher Certificate in Computing and IT related
                                                                        disciplines with 3 years relevant working experience or those with
                                                                        equivalent qualifications.

                                                                     Special Feature
                                                                     •	 One	of	the	largest	universities	in	UK	with	over	18,000	students.
                                                                     •	 Considerable	success	in	the	recent	UK	Research	Assessment	Exercise	
                                                                        (RAE) was received by the Faculty of Computing, Engineering and
                                                                        Technology.
                                                                     •	 Over	10	years	of	collaboration	with	SCOPE,	CityU.
                                                                     •	 More than 1,500 IT professionals through delivery of these programmes in HK.

                                                                     Teaching
                                                                     100% qualified local academics and practitioners.


28
Construction and
Built Environment




P30   BSc (Hons) Construction Management
      University of Wolverhampton

P31   BSc (Hons) Quantity Surveying
      University of Wolverhampton




                                           29
                                                                     CONSTRUCTION AND BUILT ENVIRONMENT



                           BSc (Hons)
                           Construction Management                                                        12th intake in 2011



     "I took this programme because many subjects                           Programme code : 113-29160
     are closely related to my existing job. I found                        Duration & study mode : 2 years (part-time)
     that it was a treasurable experience and
     gained a lot when working with classmates                              Programme Aim & Objective
     in different background in this programme.                             The Programme aims to prepare students to take on a variety of managerial
     Though I studied similar subject in other                              responsibilities in the construction industry and for further studies at post-
     institute but it is not as in-depth as in this                         graduate level.
     programme. I learnt more on how to handle
     problems of project delay in differernt way                            Modules
     which helps my career a lot."                                          The programme comprises of 180 credits, nine 20-credit modules. The tentative study
                                             Wong Sin Ming                  schedule is as follows:
                                                 Graduate                   Year 1
                                                                            •	 Construction	&	Environmental	Technology	(20	credits)
                                                                            •	 Professional	Practice	Project	(20	credits)
                                                                            •	 Sustainability	(20	credits)
                                                                            •	 Construction	Human	Resource	Management	(20	credits)
                                                                            •	 Construction	Planning	(20	credits)
                                                                            Year 2
                                                                            •	 Construction	Dissertation	(20	credits)
                                                                            •	 Contract	Law	and	Dispute	Resolution	(20	credits)
                                                                            •	 Construction	Management	6	(20	credits)
                                                                            •	 Group	Project	evaluation	&	Development	(20	credits)
                                                                            •	 Construction	Planning	(20	credits)

                                                                            Entry
                                                                            •	 Holders	of	Associate	Degree	(AD)	/	Higher	Diploma	(HD)	in	Building	or	Building	
                                                                               Construction, Surveying or those with equivalent qualifications; OR
                                                                            •	 Holders	 of	 Higher	 Certificate	 with	 substantial	 working	 experience	 in	 the	
                                                                               relevant fields; Plus a demonstration of English proficiency acceptable to
                                                                               University of Wolverhampton.


     The University of Wolverhampton is one of the                          Special Feature
     largest universities in the UK with over 22,000                        •	 The	programme	has	obtained	full	accreditation	from	the	Chartered	Institute	of	
     students and 2,500 staff. The School of Technology
                                                                               Building (CIOB).
     offers vocational courses designed through
     close links with computing, engineering and                            •	 Graduates	 may	 apply	 for	 Corporate	 Membership	 in	 Building	 Discipline	 of	 the	
     construction employers with consistently high                             Hong Kong Institution of Engineers (HKIE) upon completion of a bridging course
     graduate employability eg. 98% in construction                            recognised by the HKIE.
     and property sector and 81.7% for the computing
     s e c to r. T h e S c h o o l wo r k s w i t h n u m e ro u s
     construction companies, property professionals
                                                                            Teaching
     and civil engineering organizations to ensure that                     Lectures by Wolverhampton staff, tutorials by qualified local academics.
     the graduates have the appropriate technical
     knowledge and personal skills. Many of courses are
     accredited by the foremost professional bodies,                        Fee :               HK$99,500
     enabling a direct route to chartered status. The                       Commencement : October 2011
     department is a Chartered Institute of Building
     (CIOB) Accredited Centre; has a prestigious
                                                                            Website :           http://www.cityu.edu.hk/ce/bsccm
     partnership agreement with the Royal Institute of                      Enquiries :         (Tel) 3442 5806/ 3442 8756
     Chartered Surveyors (RICS).
                                                                                                (Email) team2@scope.edu
     This programme has been offered since September
     2000 and producing more than 300 graduates
     since 2002. The majority of our graduates have
     demonstrated impressive academic achievement
     throughout the programme.

     http://www.wlv.ac.uk



30
                              CONSTRUCTION AND BUILT ENVIRONMENT



                                                                                 BSc (Hons)
                                                                         Quantity Surveying
Programme code : 113-29140
Duration & study mode : 2 years (part-time)

Programme Aim & Objective
The overall aim of this programme is to ensure graduates have a comprehensive
quantity surveying education combined with related construction knowledge. This
ensures that graduates are equipped with the appropriate quantity surveying and
construction knowledge and enterprising spirit to practise professionally and ethically.

Modules
Year 1
•	 Construction	and	Environment	Technology	
•	 Professional	Practice	Project	
•	 Construction	Quantity	Surveying	(Post	contract)	
•	 Sustainability	
•	 Construction	Quantity	Surveying	(Management)	
•	 Construction	Dissertation
Year 2
•	 Construction	Dissertation	(continued)	
•	 Contract	law	and	Dispute	Resolution	
•	 Group	Project	Evaluation	and	Development	
•	 Construction	Quantity	Surveying	(Professional	Practice)

Entry
•	 Holders	of	Associate	Degree	(AD)/	Higher	Diploma	(HD)	in	Building	or	Building	
   Construction, Surveying or those with equivalent qualification; or
•	 Holders	 of	 Higher	 Certificate	 qualifications	 with	 at	 least	 ten	 years	 of	 working	
   experience in the relevant fields will also be considered.
•	 Applicants	will	be	required	to	demonstrate	their	English	proficiency	acceptable	to	
   the University of Wolverhampton, at IELTS 6.0 or equivalent. Alternatively, applicants
                                                                                                 The University of Wolverhampton is one of the
   may take the University’s Wolverhampton English Proficiency Examination (WEPE).               largest universities in the UK with over 22,000
                                                                                                 students and 2,500 staff. The School of Technology
Special Feature                                                                                  offers vocational courses designed through
                                                                                                 close links with computing, engineering and
Professional accreditation from the Chartered Institute of Building (CIOB) will be               construction employers with consistently high
sought.                                                                                          graduate employability eg. 98% in construction
                                                                                                 and property sector and 81.7% for the computing
Teaching                                                                                         s e c to r. Th e S c h o o l wo r k s w i t h n u m e ro u s
                                                                                                 construction companies, property professionals
Lectures by Wolverhampton staff, tutorials by qualified local academics                          and civil engineering organizations to ensure that
                                                                                                 the graduates have the appropriate technical
Fee :                HK$99,500                                                                   knowledge and personal skills. Many of courses are
                                                                                                 accredited by the foremost professional bodies,
Commencement : October 2011                                                                      enabling a direct route to chartered status. The
Website :            www.cityu.edu.hk/ce/bscqs                                                   department is a Chartered Institute of Building
                                                                                                 (CIOB) Accredited Centre; has a prestigious
Enquiries :          (Tel) 3442 5806                                                             partnership agreement with the Royal Institute of
                     (Email) team2@scope.edu                                                     Chartered Surveyors (RICS).

                                                                                                 http://www.wlv.ac.uk




                                                                                                                                                                31
32
Design




P34   Bachelor of Design (Communication Design)
      Swinburne University of Technology

P35   Bachelor of Design (Multimedia Design)*
      *To be renamed to Bachelor of Design (Digital Media Design), subject to approval
      Swinburne University of Technology

P36   Bachelor of Design (Interior Design)
      Swinburne University of Technology




                                                                                         33
                                                             DESIGN



                        Bachelor of Design
                        (Communication Design)                                                             8th intake in 2011(full-time)/2nd intake in 2011(part-time)



     "At the beginning of study I was not sure if the        Programme code : 113-19460 (full-time)                             Entry
     programme was suitable for me. After one year,
                                                                                       113-29560 (part-time)                    a) Satisfactory completion of the Associate
     I found I learned a lot. Tutors taught us not only
     design theory and concepts but also current             CRICOS code :             064718K                                     of Arts in Digital Visual Design (AADVD)
     trends and practices of the design industry.                                                                                  programme from Community College of City
                                                             Duration & study mode : 1 year (full-time)
     Furthermore, the opportunity to work with
     mainland design students has enhanced our                                                   2 years (part-time)               University (CCCU); or
     learning experience. I am now more competitive                                                                             b)Sub-degree holders in related disciplines
     in job-hunting. Overall, I have learnt more than I
     expected from the programme."                           Programme Aim & Objective                                            from local universities or other post-
                                         Ting Pui Ying       The programme aims to produce imaginative                            secondary design institutions; or
                                       2010 Graduate         designers, who work effectively in areas where                     c) Demonstration of skills and capabilities
                                                             information is primarily conveyed by visual                           acquired through previous studies or
                                                             means – such as advertising, publishing,                              professional experience.
                                                             publicity, printing, merchandising, multimedia,                    Selection will be made based on the applicant’s
                                                             education and research. The course educates                        portfolio, academic qualifications and the
                                                             students to be effec tive designers and                            performance at the interview, if any. Subject
                                                             communicators through a wide variety of visual                     to this, non-CCCU AADVD graduates may only
                                                             communication based projects, together with                        need to complete 8 units of Professional Major.
                                                             contextual and professional studies. Through
                                                             the programme’s strong links with industry,
                                                             graduates are well placed to seek employment                       Special Feature
                                                             in advanced areas of communication design.                         Graduates will be able to apply for a diverse
                                                                                                                                range of employment opportunities, both
                                                                                                                                locally and overseas with the degree granted by
                                                             Programme Structure                                                Swinburne University of Technology.
                                     CRICOS Provider         The Bachelor of Design (Communication
                                     00111D                  Design)	programme	consists	of	12	units*	(150	
                                                             credit points) spanning three semesters in                         Teaching
     From its establishment in 1908, Swinburne has                                                                              Lectures and tutorials are delivered by local
     grown into a multi-disciplined, multi-campus            one year for full-time study or six semesters in
     provider of vocational and higher education and         two years for part-time study.                                     academics and practitioners. Academic staff
     training of national and international significance.                                                                       from Swinburne will also deliver seminars /
     Swinburne offers a range of educational                 Professional Major                                                 workshops in each semester.
     programmes from apprenticeships to PhDs in a            •	 Contemporary	Design	Issues	
     range of disciplines from science, business, design,                                                                       Fee(full-time) :    HK$108,000 for 12 units
     engineering, media and information technology.          •	 Typography	for	Publication	
     Swinburne has a reputation for educational and          •	 Package	Design	                                                                     HK$72,000 for 8 units
     research excellence and ranked one of the top           •	 Branding	and	Identity	                                          Fee(part-time) :    HK$120,000 for 12 units
     500 Universities in the world. Swinburne is an
     international university with its own Malaysian         •	 Communication	Design	Strategy	                                                      HK$80,000 for 8 units
     campus and extensive international partnerships that    •	 Design	for	Production	                                          Commencement : September 2011
     enable collaborative teaching and research, staff and
     student mobility. Swinburne is the only Australian      •	 Publication	Design	                                             Website :           w w w. c i t y u . e d u . h k / c e /
     university invited to be a member of the European       •	 Information	and	Interface	Design		                                                  design
     Consortium of Innovative Universities (ECIU).
     According to The Good Universities Guide                Design Management                                                  Enquiries :         (Tel) 3442 5437 / 3442 7423
     2011, Swinburne is given the highest rating for         •	 Managing	Design	                                                                    (Email) team1@scope.edu
     Teaching Quality, Generic Skills and Graduate
     Satisfaction and Staff Qualifications. The
                                                             •	 Design	Systems	and	Services	
     Good Universities Guide is Australia's only             •	 Design	and	Business	Strategy	
     comprehensive degree and university ratings
                                                             •	 Design	Thinking	
     guide. Swinburne has now been ranked the best
     university in Melbourne for teaching quality            * note: holders of Associate of Arts in Digital Visual Design
     for the last five years.                                  (AADVD) from Community College of City University will
     Swinburne’s Faculty of Design is considered a             receive 200 credit points exemption and be required to study
                                                               8 units of 100 credit points. However, they have the option to
     leader in Australian Design education. The Faculty
                                                               take an extra the four units under Design Management for an
     also includes the National Institute of Design, the
                                                               additional fee.
     National Institute for Design Research and the
     Swinburne School of Film and Television. It has
     developed a reputation for its industry-focused
     programmes, the quality of its graduates and its
     excellence in teaching and learning.

     www.swinburne.edu.au

34
                                                                                                                DESIGN



                                                                                                 Bachelor of Design
                6th intake in 2011(full-time)/3rd intake in 2011(part-time)                   (Multimedia Design)*
                                                                   *To be renamed to Bachelor of Design (Digital Media Design), subject to approval

Programme code : 113-19470 (full-time)                               Entry                                                        “The incorporation of local brands and clients
                          113-29570 (part-time)                                                                                   in our major project unit Group Research
                                                                     a)Sub-degree holders in related disciplines from
                                                                                                                                  Project, provided us with a very challenging
CRICOS code :             064757C                                      local universities or other post-secondary
                                                                                                                                  and practical experience in working with Asia
Duration & study mode : 1 year (full-time)                             design institutions; or
                                                                                                                                  Pacific students. In addition to design concept
                                    2 years (part-time)              b)Satisfactory completion of the Associate                   and ideas development enhancement, the
                                                                       of Arts in Digital Visual Design (AADVD)                   experience has helped polish our project
Programme Aim & Objective                                              programme from Community College of City                   management and communication skills."
The Multimedia Design programme prepares                               University (CCCU); or
                                                                                                                                                                        Elaine Chen
students to work with design for digital film                        c) Demonstration of skills and capabilities                                                     2010 Graduate
production, the world-wide web and computer                             acquired through previous studies or
interactive media. The study of time-based                              professional experience.
sequence design provides students with
expertise in animation, 3D modeling, digital                         Selection will be made based on the applicant’s
video, audio media, and multimedia design                            portfolio, academic qualifications and the
for electronic media. Graduates leave the                            performance at the interview, if any. Subject to
programme with highly developed and relevant                         this, non-CCCU AADVD graduates may only need
skills for work in such diverse industries as post-                  to complete 8 units of Professional Major.
production houses (including the film and
television industry), digital video, animation,
interactive media, web design consultancies,                         Special Feature
and video game design houses.                                        Graduates will be able to apply for a diverse
                                                                     range of employment opportunities, both
Programme Structure                                                  locally and overseas with the degree granted by
The Bachelor of Design (Multimedia Design)                           Swinburne University of Technology.
programme	 consists	 of	 12	 units*	 (150	 credit	                                                                                                                CRICOS Provider
                                                                                                                                                                  00111D
points) spanning three semesters in one year                         Teaching
for full-time study or six semesters in two                                                                                       From its establishment in 1908, Swinburne has
                                                                     Lectures and tutorials are delivered by local
years for part-time study.                                                                                                        grown into a multi-disciplined, multi-campus
                                                                     academics and practitioners. Academic staff                  provider of vocational and higher education and
Professional Major                                                   from Swinburne will also deliver seminars /                  training of national and international significance.
                                                                     workshops in each semester.                                  Swinburne offers a range of educational
•	 Contemporary	Design	Issues
                                                                                                                                  programmes from apprenticeships to PhDs in a
•	 Interactive Design for Games and Web Applications                 Fee(full-time) :    HK$108,000 for 12 units                  range of disciplines from science, business, design,
•	 Digital	Video	Camera	Techniques                                                                                                engineering, media and information technology.
                                                                                         HK$72,000 for 8 units                    Swinburne has a reputation for educational and
•	 Typography	for	Screen	and	Motion
                                                                     Fee(part-time) :    HK$120,000 for 12 units                  research excellence and ranked one of the top
•	 Group	Research	Project                                                                                                         500 Universities in the world. Swinburne is an
                                                                                         HK$80,000 for 8 units                    international university with its own Malaysian
•	 Multimedia	Design:	New	Technologies
                                                                     Commencement : September 2011                                campus and extensive international partnerships that
•	 Individual	Research	Project                                                                                                    enable collaborative teaching and research, staff and
•	 Multimedia Design: Advanced Technology                            Website :           w w w. c i t y u . e d u . h k / c e /   student mobility. Swinburne is the only Australian
                                                                                         design                                   university invited to be a member of the European
Design Management                                                                                                                 Consortium of Innovative Universities (ECIU).
                                                                     Enquiries :         (Tel) 3442 5437 / 3442 7423              According to The Good Universities Guide
•	 Managing	Design	
                                                                                         (Email) team1@scope.edu                  2011, Swinburne is given the highest rating for
•	 Design	Systems	and	Services	                                                                                                   Teaching Quality, Generic Skills and Graduate
•	 Design	and	Business	Strategy	                                                                                                  Satisfaction and Staff Qualifications. The
                                                                                                                                  Good Universities Guide is Australia's only
•	 Design	Thinking	                                                                                                               comprehensive degree and university ratings
* note: holders of Associate of Arts in Digital Visual Design                                                                     guide. Swinburne has now been ranked the best
  (AADVD) from Community College of City University will                                                                          university in Melbourne for teaching quality
  receive 200 credit points exemption and be required to study                                                                    for the last five years.
  8 units of 100 credit points. However, they have the option to                                                                  Swinburne’s Faculty of Design is considered a
  take an extra the four units under Design Management for an                                                                     leader in Australian Design education. The Faculty
  additional fee.
                                                                                                                                  also includes the National Institute of Design, the
                                                                                                                                  National Institute for Design Research and the
                                                                                                                                  Swinburne School of Film and Television. It has
                                                                                                                                  developed a reputation for its industry-focused
                                                                                                                                  programmes, the quality of its graduates and its
                                                                                                                                  excellence in teaching and learning.

                                                                                                                                  www.swinburne.edu.au

                                                                                                                                                                                          35
                                                             DESIGN



                        Bachelor of Design
                        (Interior Design)
                                                             Programme code : 113-29590                                 Design Management
                                                             CRICOS code :          046744B                             •	 Managing	Design
                                                             Duration & study mode : 2 years (part-time)                •	 Design	Systems	and	Services
                                                                                                                        •	 Design	and	Business	Strategy
                                                             Programme Aim & Objective                                  •	 Design	Thinking
                                                             The Swinburne programme is designed to
                                                             equip graduates with the crucial analytical,               Entry
                                                             conceptual and creative skills they need as                (i) General Requirements
                                                             interior designers. There is a strong emphasis on               To be eligible for admission, an applicant
                                                             the communications skills and understanding                     must satisfy the following general entrance
                                                             of construction technology that are essential for               requirements:
                                                             graduates as they seek entry-level employment.                  (a) AD/HD holders in related disciplines
                                                             The Interior Design programme aims to enable                         from local universities and tertiary
                                                             students to get involve into thinking about the                      institutions or equivalent qualifications;
                                                             design elements which make buildings places                          or
                                                             people want to inhabit: the qualities of the space              (b) Mature applicants with post-secondary
                                                             or the proportions of a room; how the lighting                       qualifications plus three years or above
                                                             works and the materials and colours that have                        related work experience.
                                                             been chosen; and understanding the specific                 (ii) Programme Specific Requirements
                                                             requirements of managing an interior design                     In addition to the above general
                                                             project. Students will get to learn from a broad                requirements, applicants have to submit
                                     CRICOS Provider         cultural context to experiment with and research                a disc with portfolio of design projects.
                                     00111D                  into commercial and living spaces. Projects mainly              Shortlisted applicants will be invited to
                                                             focus on public and/or commercial spaces such as                attend an interview.
     From its establishment in 1908, Swinburne has
                                                             retail, schools, colleges, office spaces, libraries etc.        Applicants will be shortlisted for either
     grown into a multi-disciplined, multi-campus
     provider of vocational and higher education and         with some projects focused on domestic living                   12 units or 8 units entry according to
     training of national and international significance.    spaces.                                                         the design concepts, k nowledge and
     Swinburne offers a range of educational
     programmes from apprenticeships to PhDs in a            The k nowledge and sk ills provided in the                      skills demonstrated in his/her portfolio
     range of disciplines from science, business, design,    programme will prepare graduates with career                    submitted; performance at the interview
     engineering, media and information technology.                                                                          and his/her professional recognition in
                                                             opportunities such as interior and retail design,
     Swinburne has a reputation for educational and          design/brand managers and design entrepreneurs                  terms of the level of membership in design-
     research excellence and ranked one of the top
                                                             giving students unique expertise required for the               related association(s).
     500 Universities in the world. Swinburne is an
     international university with its own Malaysian         increasing creative industry sector.
     campus and extensive international partnerships that                                                               Special Feature
     enable collaborative teaching and research, staff and
                                                                                                                        Graduates will be able to apply for a diverse
     student mobility. Swinburne is the only Australian      Programme Structure
     university invited to be a member of the European                                                                  range of employment opportunities, both
                                                             The Bachelor of Design (Interior Design)
     Consortium of Innovative Universities (ECIU).                                                                      locally and overseas with the degree granted by
                                                             programme consists of 12 units (150 credit
     According to The Good Universities Guide                                                                           Swinburne University of Technology.
     2011, Swinburne is given the highest rating for         points) spanning six semesters in two years.
     Teaching Quality, Generic Skills and Graduate
                                                             Professional Major
     Satisfaction and Staff Qualifications. The                                                                         Teaching
     Good Universities Guide is Australia's only             •	 Contemporary	Design	Issues
     comprehensive degree and university ratings                                                                        Lectures and tutorials are delivered by local
                                                             •	 Interior	Design	Studio	–	Changing	Patterns	
     guide. Swinburne has now been ranked the best                                                                      academics and practitioners. Academic staff
     university in Melbourne for teaching quality               and Social Space
                                                                                                                        from Swinburne will also deliver seminars /
     for the last five years.                                •	 Interior	Design	Studio	–	Virtual	Space                  workshops in each semester.
     Swinburne’s Faculty of Design is considered a           •	 Construction	Technology	–	Documentation	
     leader in Australian Design education. The Faculty                                                                 Fee :                 HK$120,000 for 12 units
     also includes the National Institute of Design, the
                                                                and Detailing
     National Institute for Design Research and the          •	 Interior	Design	Studio	–	Sustainable	Design                                   HK$80,000 for 8 units
     Swinburne School of Film and Television. It has         •	 Theory	of	Interior	Design                               Commencement : September 2011
     developed a reputation for its industry-focused
     programmes, the quality of its graduates and its        •	 Interior	Design	Studio	–	Inhabitation                   Website :             www.cityu.edu.hk/ce/design
     excellence in teaching and learning.                    •	 Construction	Technology	–	Documentation	                Enquiries :           (Tel) 3442 5437 / 3442 7423
     www.swinburne.edu.au                                       and Specification                                                             (Email) team1@scope.edu


36
Engineering




P38   BEng (Hons) Fire Engineering
      University of Central Lancashire

P40   Foundation Degree of Science (FDSc)
      Fire Safety Engineering
      University of Central Lancashire




                                            37
                                                         ENGINEERING



                       BEng (Hons)
                       Fire Engineering 6th intake in 2011


     "Fire engineering is a relatively new engineering          Programme code :            113-29240
     discipline which is still under development.               Duration & study mode : 2-3 years (part-time)
     It comprises a range of diverse subjects such
     as fire properties of material, enclosure fire             Programme Aim & Objective
     dynamics, human behaviour, computational
                                                                This programme is concerned with the study of fire development and
     fire modelling, and fire risk assessment.The BEng
                                                                prevention and the means by which its consequence may be reduced
     (Hons) course offered by UCLAN provides me a               to a minimum in both human, environmental and finance terms and
     sound background knowledge to further explore              emphasizes Fire Engineering in the context of the Built Environment,
     in the field of fire engineering."                         particularly its applications to buildings and infrastructure. The level
                         Mr Lum Hak Ping Michael                of this programme is appropriate to those who will eventually hold
                                       Graduate                 senior management positions within the fire-related professions. The
                                                                programme is delivered in regular part-time evening mode by local
                                                                academics and industry practitioners.

                                                                Modules
                                                                Common modules
                                                                •	 Fire Protection
                                                                •	 Engineering Analysis 2
                                                                •	 Engineering Analysis 3
                                                                •	 Accidents & Catastrophes
                                                                •	 Enclosure Fire Dynamics
                                                                •	 Fire Protection Engineering
                                                                •	 Engineering Project Management
                                                                •	 Fire Science Dissertation
                                                                •	 Probabilistic Risk Assessment
                                                                •	 Computational Engineering
                                                                •	 Engineering	Design Project
                                                                Additional modules for Route 2 & 3 only
                                                                •	 Fire	&	the	Built	Environment
                                                                •	 Introduction	to	Combustion	Fire
                                                                •	 Fluid	Dynamics	of	Fire
                                                                Additional modules for Route 3 only
                                                                •	 Management	of	Occupational	Health	and	Safety
                                                                •	 Buildings,	Materials	and	Fire
                                                                •	 Engineering	Design	Practice
                                                                •	 Law	&	Management
                                                                •	 Energy	Transfer	and	Thermodynamics
                                                                •	 Engineering	Analysis	1
                                                                •	 IT	&	CAD

                                                                Entry
                                                                There are three entry points for eligible applicants with different
                                                                qualifications:
                                                                •	 Route 1 (students have to complete 180 credits in 2 years)
                                                                Holder of FDSc in Fire Safety Engineering (or equivalent qualification).

                                                                •	 Route 2 (students have to complete 230 credits in 2 years)




38
                                                                                  ENGINEERING




Holder of Associate Degree (AD)/Higher Diploma (HD)/HND (or
equivalent qualification) in relevant discipline such as building, building
services, electrical and mechanical engineering with mathematics course
studied; OR Holder of a Higher Diploma (HD) in a relevant discipline other
than the above listed who can demonstrate competence of Mathematics
and have a minimum of 3 years of experience in a relevant profession.

 •	 Route 3 (students have to complete 360 credits in 3 years)                                  University of Central Lancashire (UCLan) is one of
HNC holder in a relevant discipline such as building, building services,                        the most successful and ambitious universities in
electrical and mechanical engineering with mathematics course studies;                          the UK. UCLan has nearly 36,000 students and 2,100
OR Corporate member of the Institution of Fire Engineering (IFE); OR                            staff and has plan to grow bigger still. The mission
                                                                                                of	 the	 University	 is	 to	“encourage	 individuals	
Mature	students*	of	at	least	21	years	of	age	by	the	commencement	of	
                                                                                                to develop their full potential, by providing a
the programme who have relevant work experience can also apply for                              stimulating learning environment encompassing a
admission to this programme.                                                                    wide	range	of	education	activities”.
Applicants whose qualification were not taught and assessed in English may be required to       www.uclan.ac.uk
demonstrate their English proficiency equivalent to IELTS 6.0.
*Interview will be arranged for mature applicants.


Special Feature
•	 The	BEng	(Hons)	 Fire	 Engineering	operating	in	 the	UK	(Preston)	is	
   accredited by the Energy Institute (EI) and the Chartered Institution of
   Building Services Engineers (CIBSE).
•	 The	BEng	(Hons)	Fire	Engineering	operating	in	Hong	Kong	by	SCOPE	is	
   accredited by the Energy Institute (EI).
•	 Graduates	of	this	programme	must	also	pursue	the	MSc	in	Fire	Safety	
   Engineering to apply for the professional qualification as a Chartered
   Engineer of the UK Engineering Council.
•	 The	BEng	(Hons)	Fire	Engineering	plus	MSc	in	Fire	Safety	Engineering	
   satisfies the current academic requirements for Membership of the
   Hong Kong Institution of Engineers (Fire Discipline).
•	 The	BEng	(Hons)	Fire	Engineering	plus	MSc	in	Fire	Safety	Engineering	
   plus BC4753 Electrical Service I and BC4763 HVAC Engineering Elective
   I offered by SCOPE, CityU satisfies the current academic requirements
   for Membership of the Hong Kong Institution of Engineers (Building
   Services Discipline).

Teaching
Lectures & tutorial classes are delivered by qualified local academics &
industry practitioners.

Fee :                                HK$4,500 per 10 credits
Commencement :                       September 2011
Website :                            www.cityu.edu.hk/ce/fire
Enquiries :                          (Tel) 3442 5805
                                     (Email) team5@scope.edu




                                                                                                                                                       39
                                                            ENGINEERING



                        Foundation Degree of Science (FDSc)
                        Fire Safety Engineering 6th intake in 2011
     "It has been a rich experience during the 2-year              Programme code : 113-29250
     FDSc Fire Safety Engineering Programme which                  Duration & study mode : 2 years (part-time)
     offers practical, detailed, thorough and up-to-
     dated knowledge and insight on the current Fire               Programme Aim & Objective
     Safety issues not only from a globe view (mostly              The foundation degree provides the necessary knowledge and qualification for
     UK and US) but most improtantly relevant to                   students who are already, or wishing to become, practitioners in the fire-related
     Hong Kong region.                                             professions. Students graduating with this programme would have been provided
                                                                   with a balanced curriculum, enabling them to develop a sound general knowledge
     With a comprehensive yet simplified approach                  of fire engineering and the industry. The programme is delivered in regular part-time
     on delivering programme materials, Instructors                evening mode by local academics and industry practitioners in face-to-face fashions.
     in the SCOPE broke down the wholeness aspects
     in Fire Safety into a systematic progression for me           Modules
     to enquiry under their sincere assist."                       •	   Introduction	to	Combustion	and	Fire
                                   Mr Cheung Siu Yin               •	   Buildings,	Materials	and	Fire
                                          Graduate                 •	   ICT
                                                                   •	   Workplace	Module	1
                                                                   •	   Introduction	to	Engineering	Analysis
                                                                   •	   Energy	Transfer	and	Thermodynamics
                                                                   •	   Engineering	Analysis	1
                                                                   •	   Fire	&	Built	Environment
                                                                   •	   Workplace	Module	2
                                                                   •	   Structures,	Materials	and	Fire
                                                                   •	   Fluid	Dynamic	of	Fire
                                                                   •	   Fire	Safety	Management	&	Legislation
                                                                   •	   Fire	Science	Project

                                                                   Entry
                                                                   To be eligible for admissions, applicants need to:
                                                                    •	 Obtain grade E in 1 HKALE subject; or E in 2 HKALE AS subjects, which include Use of
                                                                       English; and E in 5 HKCEE subjects, which include English Language (Syllabus B); or
                                                                    •	 Obtain	 an	 academic	 qualification	 from	 a	 local	 post-secondary	 institute	 or	 a	
                                                                       professional qualification acceptable to the University; qualification attained by
                                                                       study at a local international school or a non-local high school, at Grade 12 or
                                                                       equivalent, are also accepted; or
                                                                    •	 Be	a	mature	applicant*	of	at	least	21	years	of	age	or	above	by	the	commencement	
                                                                       of the programme, who have relevant work experience.
                                                                   Applicants whose qualification were not taught and assessed in English may be required to demonstrate their English
                                                                   proficiency equivalent to IELTS 6.0.
                                                                   Applicants may be required to take additional courses in English and Mathematics if deemed necessary by the universities.
                                                                   *Interview will be arranged for mature applicants

                                                                   Special Feature
                                                                   •	 The	 Foundation	 Degree	 in	 Fire	 Safety	 Engineering	 at	 SCOPE,	 CityU	 has	 been	
                                                                      accredited by the Institution of Fire Engineers (IFE) as equivalent to satisfying the
                                                                      academic requirements necessary for Member grade, (MIFireE).
                                                                   •	 Students	can	also	receive	academic	support	by	fire	safety	engineering	professionals	
                                                                      of CityU.
                                                                   •	 Graduates	 can	 get	 credit	 exemption	 for	 the	 admission	 to	 BEng	 (Hons)	 Fire	
     University of Central Lancashire (UCLan) is one of
                                                                      Engineering offered by UCLan.
     the most successful and ambitious universities in
     the UK. UCLan has nearly 36,000 students and 2,100
     staff and has plan to grow bigger still. The mission          Teaching
     of	 the	 University	 is	 to	“encourage	 individuals	          Lectures & tutorial classes are delivered by qualified local academics & industry practitioners.
     to develop their full potential, by providing a
     stimulating learning environment encompassing a               Fee :                       HK$72,000
     wide	range	of	education	activities”.                          Commencement : September 2011
     www.uclan.ac.uk
                                                                   Website :                   www.cityu.edu.hk/ce/fire
                                                                   Enquiries :                 (Tel) 3442 5805
                                                                                               (Email) team5@scope.edu
40
Hospitality and
Tourism




P42   BA in Hospitality and Service Management
      Edinburgh Napier University

P43   BA in Tourism and Airline Management
      Edinburgh Napier University

P44   BA (Hons) Travel and Tourism Management
      Northumbria University




                                                 41
                                                               HOSPITALITY AND TOURISM



                         BA in
                         Hospitality and Service Management                                                                           6th intake in 2011



     "The demand for well-educated and qualified                      Programme code : 113-29280
     staff in hospitality, and other related service                  Duration & study mode :
     disciplines, is higher than ever. Many employees                 •	 22	months	for	Diploma	holders	(part-time)
     need to upgrade their qualification in order to                  •	 12	months	for	Associate	Degree	(AD)	and	Higher	Diploma	(HD)	holders	(part-time)
     remain efficient and competitive within this
     increasingly international industry. This coherent               Programme Aim & Objective
     and vocationally relevant programme is designed                  It aims to equip students with the general knowledge and skills appropriate for future
     to produce proficient graduates for employment                   career development in the hospitality and related industry in Hong Kong. Graduates
     in hospitality and other associated areas of the                 who are working in or want to develop a career in the hospitality and service industry
     service sector. I am confident that you would enjoy              are welcome to join the programme.
     the learning experience and find it to be of real
     benefit to your career development."                             Modules
                               Mr Michael HERRIOTT                     •	   Introduction	to	Human	Resource	Management
                             Programme Leader (UK)                     •	   Customer	Service	and	Care	
                                                                       •	   Marketing	Research	and	Communication
                                                                       •	   Facilities	Planning	for	Hospitality,	Tourism	and	Event	
                                                                       •	   Conference	Management
                                                                       •	   Food	&	Beverage	Management
                                                                       •	   Organizational	Change	Management	
                                                                       •	   Strategic	Management	in	a	Global	Context	
                                                                       •	   Service	Management	
                                                                             CEF reimbursable module


                                                                      Entry
                                                                      Diploma level
                                                                      Applicants with Diploma in hospitality management or equivalent qualification in
                                                                      hospitality and/or related discipline.
                                                                      Associate Degree / Higher Diploma level
                                                                      Applicants with an Associate Degree (AD) or Higher Diploma (HD) qualification
     Edinburgh Napier University is one of the largest
                                                                      in business/related discipline or equivalent qualification with some relevant work
     universities in Scotland, with more than 17,500
     students. The University is split into three Faculties:          experience will be admitted to Year 1 Trimester 3.
     The Business School, the Faculty of Engineering,
     Computing & Creative Industries and the Faculty                  Special Feature
     of Health, Life & Social Sciences. The University
     has more than 1,600 staff, offers more than 200                  It is suitable for those who already in or want to develop a career in the hotel,
     undergraduate and 100 postgraduate courses,                      hospitality and service related industry.
     as well as an extensive range of short courses for
                                                                      For Diploma level entry, students only required 22 months to complete the
     industry and commerce, some of which have
     been tailored to fit international clients’ needs and
                                                                      programme. While for AD and HD level entry, students can complete the programme
     are delivered abroad. The Business School is one                 within 12 months.
     of the largest Business Schools in Scotland with
     more than 7,000 students. It offers a wide range                 Teaching
     of Business and Finance courses at undergraduate
     and postgraduate levels.                                         Lectures by academic staff from Edinburgh Napier University and supported by
     Edinburgh Napier University’s recent achievements
                                                                      tutorials facilitated by local qualified tutors.
     include:
     •	 Rated	Edinburgh’s	top	university	for	graduate	                Fee :                     HK$90,000 (Diploma level entry)
        employability by the Higher Education Statistics                                        HK$60,000 (AD and HD level entry)
        Agency (HESA) 2010
                                                                      Commencement : October / November 2011
     •	 One	 of	 the	 premier	 institutions	 for	 teaching	
        the qualifications of the Chartered Institute of              Website :                 www.cityu.edu.hk/ce/bahsm
        Marketing (CIM) (The world's leading professional             Enquiries :                (Tel) 3442 2123 / 3442 2126
        body for practicing marketers)
                                                                                                (Email) team7@scope.edu
     •	 Over	10	years	of	collaboration	with	SCOPE,	CityU
     •	 More	than	2,500	graduates	in	HK

     http://www.napier.ac.uk/



42
                                                  HOSPITALITY AND TOURISM



                                                           BA in
        4th intake in 2011       Tourism and Airline Management
Programme code : 113-29380                                                               "Studies in tourism and airline management
Duration & study mode :                                                                  focus on developing management perspectives,
•	 22	months	for	Diploma	holders	(part-time)                                             and organisational and business skills,
•	 12	months	for	Associate	Degree	(AD)	and	Higher	Diploma	(HD)	holders	(part-time)       suitable for this most global of industries. This
                                                                                         programme covers practically every aspect
Programme Aim & Objective                                                                of tourism management and adds specialist
It aims to equip students with the general knowledge and skills appropriate for future   studies in airpor t management and the
career development in the travel, tourism, airline and related industry in Hong Kong.    international airline industry, with a practical
Graduates who are working in or want to develop a career in the tourism and airline      application to tourism transport. I am confident
industry are welcome to join the programme.                                              that you would enjoy the learning experience
                                                                                         and find it to be of real benefit to your career
Modules                                                                                  development."
•	   Special	Interest	Tourism                                                                                           Dr Shuna MARR
•	   Introduction	to	Human	Resource	Management                                                                   Programme Leader (UK)
•	   Transport	for	Tourism
•	   Marketing	Research	and	Communication
•	   Visitor	Attraction	Management
•	   Airport	Management
•	   Global	Airline	Industry
•	   Organizational	Change	Management	
•	   International	Tourism	Policy	&	Planning	
•	   Service	Management	
      CEF reimbursable module


Entry
Diploma level
Applicants with Diploma in tourism & airline operations or equivalent qualification in
tourism and/or related discipline.
Associate Degree / Higher Diploma level
                                                                                         Edinburgh Napier University is one of the largest
Applicants with an Associate Degree (AD) or Higher Diploma (HD) qualification in         universities in Scotland, with more than 17,500
tourism and/ or related qualification will be admitted to Year 1 Trimester 3.            students. The University is split into three Faculties:
                                                                                         The Business School, the Faculty of Engineering,
Special Feature                                                                          Computing & Creative Industries and the Faculty
                                                                                         of Health, Life & Social Sciences. The University
It is the pioneer programme in the field which offers BOTH Tourism and Airline           has more than 1,600 staff, offers more than 200
management curriculum.                                                                   undergraduate and 100 postgraduate courses,
For diploma level entry, students only required 22 months to complete the                as well as an extensive range of short courses for
                                                                                         industry and commerce, some of which have
programme. While for AD and HD level entry, students can complete the programme          been tailored to fit international clients’ needs and
within 12 months.                                                                        are delivered abroad. The Business School is one
                                                                                         of the largest Business Schools in Scotland with
Teaching                                                                                 more than 7,000 students. It offers a wide range
                                                                                         of Business and Finance courses at undergraduate
Lectures by academic staff from Edinburgh Napier University and supported by             and postgraduate levels.
tutorials facilitated by local qualified tutors.
                                                                                         Edinburgh Napier University’s recent achievements
                                                                                         include:
Fee :          HK$95,000 (Diploma level entry)                                           •	 Rated	Edinburgh’s	top	university	for	graduate	
               HK$57,000 (AD and HD level entry)                                            employability by the Higher Education Statistics
Commencement : October / November 2011                                                      Agency (HESA) 2010
Website :      www.cityu.edu.hk/ce/batam                                                 •	 One	 of	 the	 premier	 institutions	 for	 teaching	
                                                                                            the qualifications of the Chartered Institute of
Enquiries :             (Tel) 3442 2125                                                     Marketing (CIM) (The world's leading professional
                        (Email) team7@scope.edu                                             body for practicing marketers)
                                                                                         •	 Over	10	years	of	collaboration	with	SCOPE,	CityU
                                                                                         •	 More	than	2,500	graduates	in	HK

                                                                                         http://www.napier.ac.uk/



                                                                                                                                                   43
                                                              HOSPITALITY AND TOURISM



                        BA (Hons)
                        Travel and Tourism Management                                                             8th intake in 2011



     "The greatest thing of this programme is the                    Programme code : 113-19480
     friendly and approachable teaching staffs.                      Duration & study mode : 1 year (full-time)
     Relationship between teachers and graduates is
     a life long friendship, which forms a strong and
     supportive network for further development. As
                                                                     Programme Aim & Objective
     a graduate of UNN, my qualification helped me a                 It aims to produce graduates who are knowledgeable about the structure, operation,
     lot when I was trying to apply for a master degree              and impacts of the travel and tourism industry and for those who are able to aspire
     from the top universities in UK. I am now doing my              to senior managerial positions within the local, national or international travel and
     Master in Management in Durham University, and                  tourism industry.
     I’m so grateful that the knowledge and attitude I
     gained from the programme benefit me a lot. I am
     glad to recommend this programme to you."                       Modules
                                       Cheung Tsz Pan                 •	   Cultural	Tourism
                                            Graduate                  •	   Responsible	Tourism	
                                                                      •	   The	Business	of	Conferences,	Events	and	Entertainment
     "The programme facilitated much advancement                      •	   Strategic	Management	and	Leadership
     to my academic and professional life. I prepared
                                                                      •	   Ethics	and	Governance
     myself to enroll to the Master Degree program
     in the next coming year. All these opportunities                 •	   Professional	Development	Project
     broadened my experiences and enriched my life.
     I encourage students who are interested in the                  Entry
     tourism industry consider taking this programme
                                                                     It is designed for students who have successfully completed Associate Degree (AD) /
     so that you are more equipped to meet the
     challenges in your work and professional life."
                                                                     Higher Diploma (HD) programmes in tourism or related discipline. For example:
                                                                      •	 Associate	of	Social	Science	in	Leisure	and	Tourism	Management
                                  Leung Yi Fung, Andy
                                            Graduate                  •	 Associate	of	Social	Science	in	Community	Service	Management

                                                                     Graduates of other Associate Degree (AD) / Higher Diploma (HD) programmes with
                                                                     business or social science components will also be considered. These applicants may
                                                                     need to satisfy other requirements before they are formally admitted.

                                                                     Special Feature
                                                                     It provides a coherent and vocationally relevant academic curriculum for students to
                                                                     develop a career in the travel, tourism and service industry.

                                                                     Teaching
                                                                     Lectures, seminars and tutorials by CityU teaching staff and local practitioners/
                                                                     academics.

                                                                     Fee :                  HK$78,000
                                                                     Commencement : September 2011
     Northumbria University is one of the UK’s most                  Website :              http://www.cityu.edu.hk/ce/battm
     successful modern Universities with upwards of                  Enquiries :            (Tel) Academic matters : 3442 8822 / 3442 9783
     30,000 students, around 10% of which are from
     overseas. The University combines acknowledged                                             General enquiry   : 3442 5826 / 3442 7423
     teaching excellence with research and consultancy                                      (Email) team7@scope.edu
     activities across a broad range of disciplines. As an
     integral part of Northumbria University, Newcastle
     Business School is one of the fastest growing
     business schools in the UK, with a worldwide, first
     class reputation. Its roots go back over 50 years with
     the Business School adopting its current name in
     1989. Since then, as one of the longest established
     UK business schools, the Newcastle Business School
     has been inspiring excellence in organisations and
     individuals across the globe.
     Recent achievement of the Newcastle Business
     School:
     •	 Rank	23rd	out	of	93	for	Business	in	the	Sunday	
        Times Good University Guide 2011

     www.northumbria.ac.uk


44
Language and
Communication




P46   BA (Hons) English for International Corporate
      Communication
      University of Central Lancashire

P48   BA(Hons) International Business Communication
      with Chinese/Japanese
      University of Central Lancashire




                                                      45
                                                        LANGUAGE AND COMMUNICATION



                      BA (Hons)
                      English for International Corporate Communication
                      7th intake in 2011




     “Look ing back , enrolling in the EICC                   Programme code : 113-19440
     programme was definitely a right decision for            Duration & study mode :
     me. It enabled me to get my first degree in such         1 year (full-time load) OR
     a short period of time and I was well equipped           2 years (part-time load) Students choosing to finish the Programme in two years
     for my career. My language proficiency and               will attend classes in the day time, together with those choosing to finish the
                                                              Programme in one year.
     my communication skills have been polished.
     It was also fascinating to learn about different
     cultures through the courses. Being an EICC
                                                              Programme Aim & Objective
     student has been a marvellous experience for             The programme aims to help students develop skills and knowledge which
     me. Thanks to my tutors, who are professional            enable them to communicate effectively in English in a wide range of social and
                                                              work-related situations; engage students in a structured process of language
     and considerate, my colleagues and the staff
                                                              development which allows them to participate, in English, in a professional
     for my accomplishment."
                                                              environment; enable them to gain an understanding of and skills in their chosen
                                     Ms Silvia Tang           specialization and develop their awareness of the role of language in defining
                                         Graduate             those fields; develop students’ interpersonal skills, critical self-awareness and
                                                              problem-solving abilities, in order to contribute meaningfully to a changing
                                                              international environment; and enable students to develop a broad range of
                                                              business registers in English, appropriate to interacting with employers in a variety
                                                              of professional contexts.

                                                              Modules
                                                              Compulsory Modules
                                                              •	 Advanced	English	for	Business	Communication	2	(20	credits)
                                                              •	 Advanced	 Language	 Sk ills	 for	 English	 for	 I nternational	 Corporate	
                                                                 Communication (20 credits)
                                                              •	 Globalisation	&	Business	in	International	Corporate	Communication	(20	credits)
                                                              •	 Culture	and	Business	in	English	for	International	Corporate	Communication	(20	
                                                                 credits)
                                                              •	 English	for	Management	in	the	Workplace	(20	credits)

                                                              Optional Modules
                                                              Students can choose one of the following pathways. They can also choose
                                                              whether to do a Dissertation or an additional module.
                                                              Marketing
                                                              •	 Marketing	 and	 Advertising	 Communication	 for	 International	 Business	
                                                                 Communication (20 credits)
                                                              •	 Marketing	of	Services	(20	credits)
                                                              •	 Public	Relations	for	Marketing	(20	credits)
                                                              Public Relations
                                                              •	 Public	Relations	in	Context	(20	credits)
                                                              •	 Corporate	Strategy	and	Communication	(20	credits)
                                                              •	 Public	Relations	for	Marketing	(20	credits)
                                                              Translation/Interpreting
                                                               •	 Introduction	to	Translation	and	Interpreting	(20	credits)
                                                               •	 Theory	and	Practice	of	Interpreting	(20	credits)
                                                               •	 Theory	and	Practice	of	Translation	(20	credits)
                                                              English for International Corporate Communication Dissertation (20 credits) or an
                                                              additional module chosen from the above pathways.
                                                              Note: For administrative reasons, SCOPE reserves the right not to offer certain pathways.




46
                                                     LANGUAGE AND COMMUNICATION




Entry
This programme is specially designed for students who have successfully
completed AD / HD in language, PR, media disciplines in a local university
such as:
 •	 Associate	of	Arts	in	Applied	Chinese	Studies
 •	 Associate	of	Arts	in	Applied	Japanese	Studies
 •	 Associate	of	Arts	in	Bilingual	Communication	Studies                                                  The University of Central Lancashire (UCLan)
                                                                                                          is located in Preston. With a history stretching
 •	 Associate	of	Arts	in	English	for	Professional	Communications                                          back over 175 years, the University was officially
 •	 Associate	of	Arts	in	Translation	and	Interpretation                                                   established as a university in 1992. It is a dynamic
 •	 Associate	of	Arts	in	Public	Relations	and	Communication	                                              and modern university offering over 3000 courses
                                                                                                          across six faculties. UCLan currently has over 25000
 •	 Associate	of	Arts	in	Media	and	Publication	Design                                                     students at undergraduate and post-graduate
 •	 Associate	of	Digital	Visual	Design                                                                    levels, studying a wide range of programmes,
Graduates of other Associate Degree / Higher Diplomas programmes                                          and has partnership agreements with universities
may also be conisdered.                                                                                   in many different countries around the world. In
                                                                                                          the most recent National Research Assessment
English Requirements                                                                                      Exercise (RAE, 2008), UCLan was accessed in 17
Students are expected to meet the English language requirements for                                       Subject areas and all were rated as having research
undergraduate work at the level specified by UCLan, i.e. either TOEFL 520                                 of international excellence.
or IELTS 6. Local students from relevant Associate Degree Or who have                                     The School of Languages and International
                                                                                                          Studies is a leader in the field of teaching
passed English language requirements with a good pass (e.g. B- or above)
                                                                                                          English for professional purposes. It was rated as
will be exempted from the IELTS requirements. However, an interview or a                                  “excellent”	 in	 its	 most	 recent	 official	 inspection	
written test may be required for some applications.                                                       by UK Government authorities. It is a department
                                                                                                          that has received government commendation
Special Feature                                                                                           regularly through the UK Quality Assurance
                                                                                                          Agency for providing a learning environment of
•	 Students	learn	English	as	it	is	used	in	the	business	world.                                            the highest quality.
•	 Students	 can	 indicate	 a	 preference	 for	 one	 of	 the	 following	
                                                                                                          www.uclan.ac.uk
   three pathways – Marketing, Public Relations, OR Translation and
   Interpretation.
•	 Graduates	 of	 this	 programme	 may	 continue	 to	 study	 one	 of	 the	
   Masters programme offered by the Department of Languages and
   International Studies.
•	 G r a d u a te s	 m ay 	 t a k e	 u p 	 c a re e r 	 p o s i t i o n s	 i n 	 m a n a g e m e n t ,	
   administration, marketing, public relations or Chinese-English bilingual
   communication.
•	 Students	can	choose	to	do	a	dissertation	or	do	an	additional	pathway	
   module.
•	 Students	can	choose	to	finish	the	programme	in	one	year	(full	time	
   load) or two years (part time load).

Teaching
100% by local professional academics.

Fee :          HK$85,500 (Full-time load)
               HK$94,500 (Part-time load)
Commencement : September 2011
Website :                   http://www.cityu.edu.hk/ce/baeicc
Enquiries :                 (Tel) 3442 5813 / 3442 7423
                            (Email) team4@scope.edu




                                                                                                                                                                      47
                                                                 LANGUAGE AND COMMUNICATION


                         BA (Hons)
                         International Business Communication with
                         Chinese/Japanese 2nd Intake in 2011
     “BAIBC (with Japanese) programme does                       Programme code : 113-19550                                               Entry
     provide a range of practical courses for                    Duration & study mode : 1 year (full-time)                               •	 General	requirements:	
     me to understand international business                     Programme Aim & Objective                                                   Applicants should hold an Associate Degree
     communication in English and Japanese. The                  The programme aims                                                          or equivalent, majoring in Chinese, Japanese,
                                                                                                                                             Translation, Bilingual Studies, or related
     courses focus on business language training by               •	 To	enable	students	to	communicate	effectively	
                                                                                                                                             disciplines, with a minimum GPA of 2.5, or
     providing different writing assignments, group                  in an international business environment using
                                                                                                                                             equivalent.
                                                                     English and their chosen modern foreign
     discussion, and simulation meeting to enhance                   language as the media.                                               •	 English	language	requirement:	
     our ability in real business communication. ”                •	 To	 foster	 the	 acquisition	 of	 managerial	 and	                      Applicants should obtain an IELTS score of at
                                                                     business related knowledge, skills and thinking                         least 6.0, or obtain a B- in an English course of
                                        Ms Leung Ka Yan
                                                                     styles.                                                                 the Associate Degree programme or equivalent
                                               Student            •	 To	develop	a	broad	critical	understanding	of	                           study.
                                                                     cultural issues and their impact on organisations                    •	 Japanese	language	requirement:	
                                                                     and businesses.                                                         For entry into the Japanese Option, applicants
                                                                  •	 To	 develop	 a	 high	 level	 of	 individual	 and	                       should attain the Level 2, or N2 1 Japanese
                                                                     integrated communication skills in English and                          proficiency, or equivalent.
                                                                     their chosen modern foreign language.
                                                                                                                                          •	 Chinese	language	requirements:	For	entry	into	
                                                                  •	 To develop students’ interpersonal skills, critical                     the Chinese Option, applicants should attain
                                                                     self-awareness and problem solving abilities.                           the associate degree level equivalent Chinese
                                                                  •	 To	 prepare	 students	 for	 fur ther	 study	 of	                        proficiency. Students who cannot meet this
                                                                     management and business and for managerial                              requirement will be given written test for
                                                                     careers in linguistically and culturally diverse                        assessing the suitability.
                                                                     business environments.
                                                                                                                                          •	 S t u d e n t s 	 w h o 	 c a n n o t 	 m e e t 	 t h e 	 a b o v e	
                                                                  •	 To	 develop	 an	 active	 approach	 to	 Personal	                        requirements will be considered case by case.
                                                                     Development Planning as a life-long process.
                                                                                                                                          1   Starting from July 2010 onwards, the Japanese Proficiency Test
                                                                                                                                              will be graded by N1, N2, N3 and so.
                                                                 Modules
                                                                 Students are required to take 180 credits for this
                                                                 one year full time programme. Teaching will spread                       Special Feature
                                                                 over 2 semester and 1 summer term. In addition                           •	 This	 is	 a	 unique	 programme	 for	 students	 to	
                                                                 to the International Business Communication core                            study a combination of English for business
                                                                 modules (100 credits), students have to choose                              communication, international culture, plus
                                                                 a modern foreign language either in Chinese (60                             Chinese or Japanese language training, to
                                                                 credits) or Japanese (60 credits) plus one optional                         equip them with the skills to work in a global
                                                                 module (20 credits).                                                        environment and undertake postgraduate study.
                                                                                                                                          •	 Students	 are	 also	 provided	 with	 a	 range	 of	
                                                                 1. International Business Communication
                                                                                                                                             elective modules with specialist contents in
                                                                    Core Modules (100 credits)                                               translation, Asia Pacific studies, public relations,
                                                                     •	 International	Business	Communication	2	(40	                          marketing, and tourism, to broaden perspectives
                                                                        credits)                                                             and enhance career competiveness for students.
                                                                     •	 International	Business	Communication	3	(40	                       •	 The	 International	 Business	 Communication	
                                                                        credits)                                                             training will enable students to develop the
     The University of Central Lancashire (UCLan)
     is located in Preston. With a history stretching
                                                                     •	 Managing International Business for International                    business communication competence and
     back over 175 years, the University was officially
                                                                        Business Communication (20 credits)                                  graduate with the knowledge and skills that
     established as a university in 1992. It is a dynamic                                                                                    employers require.
                                                                 2. Modern Foreign Language Modules                                       •	 The	 Chinese/Japanese	 training	 is	 built	 on	
     and modern university offering over 3000 courses
                                                                    Chinese Modules (60 credits)                                             students’ prior learning at the associate degree
     across six faculties. UCLan currently has over 25000
                                                                    •	 Contemporary	Chinese	Society	and	Culture	(20	                         level or equivalent, and leading them to a more
     students at undergraduate and post-graduate
                                                                       credits)                                                              advanced professional level of language usage
     levels, studying a wide range of programmes, and
     has partnership agreements with universities in                •	 Professional Communication in Chinese (20 credits)                    that suits various career needs.
     many different countries around the world. In the              •	 Critical	Appreciation	of	Chinese	Literature		(20	                  •	 Graduates	will	be	able	to	demonstrate	high	levels	
     most recent national Research Assessment Exercise                 credits)                                                              of English and Chinese/Japanese giving them a
     (RAE, 2008), UCLan was assessed in 17 subject                  OR                                                                       competitive edge in the employment market.
     areas and all were rated as having research of                  Japanese Modules (60 credits)
     international excellence.                                       •	 Aspects	of	Japanese	Society	(20	credits)                          Teaching
     The School of Languages and International                       •	 Contemporary	Issues	in	Japan	(20	credits)                         100% by local professional academics
     Studies is a leader in the field of teaching                    •	 Professional	Communication	in	Japanese	(20	
     English for professional purposes. It was rated as                 credits)                                                          Fee :          HK$85,500
     “excellent”	 in	 its	 most	 recent	 official	 inspection	   3. Optional Modules* (20 credits)                                        Commencement : September 2011
     by UK Government authorities. It is a department                •	 Introduction	to	Translation	and	Interpreting	  	
     that has received government commendation                          (20 credits)                                                      Website :      http://www.cityu.edu.hk/ce/
     regularly through the UK Quality Assurance                                                                                                          baibc
                                                                     •	 China	and	Globalization	(20	credits)
     Agency for providing a learning environment of                  •	 Public	Relations	In	Context                                       Enquiries :    (Tel) 3442 5813 / 3442 7423
     the highest quality.
                                                                     •	 Marketing	and	Advertising	Communication	                                         (Email) team4@scope.edu
                                                                        for IBC (20 credits)
     www.uclan.ac.uk
                                                                     •	 International Tourism Development (20 credits)
                                                                 * At least 2 modules from the above list will be offered in each year.
48
Logistics and
Transportation




P50   BSc (Hons) Aviation Management
      Coventry University




                                       49
                                                          LOGISTICS AND TRANSPORTATION



                       BSc (Hons)
                       Aviation Management
                                                          Programme code : 113-29400                             Special Features
                                                          Duration & study mode : 2-3 years (part-time)
                                                                                                                 •	 This	part-time	mode	will	allow	the	potential	
                                                                                                                    applicants to attend academic training after
                                                          Programmes Aims & Objectives                              work hours so as to develop both academic
                                                          •	 To	 provide	 students	 with	 the	 knowledge	           and practice skills in parallel.
                                                             and skills required to deal with management         •	 Add-vantage	 modules	 are	 specifically-
                                                             problems in the aviation-related industries            designed in order to improve the students’
                                                             through exploring the inter-dependence                 language and presentation skills which they
                                                             between air-transpor t and logistics                   must acquire irrespective of which specific
                                                             operations;                                            section in aviation industry they are going to
                                                          •	 To	 give	 particular	 emphasis	 to	 the	 use	 of	      further pursue.
                                                             analytical techniques in tackling current
                                                             and future issues in the industry from an           Teaching
                                                             international perspective;                          Lectures & tutorial classes are delivered by CityU
                                                          •	 To	enhance	students'	lifelong	learning	skills	      full-time academic staff and/or local instructors.
                                                             for personal development and contribution
                                                             to the society at large.
                                                                                                                 Fee :          HK$117,240 (240 credits)
                                                                                                                                HK$97,700 (200 credits)
                                                          Modules                                                Commencement : September 2011
                                                          •	   Add-vantage	Module	(English)                      Website :      w w w. c i t y u. e d u. h k / c e /
                                                          •	   Management	and	Organisational	Behaviour                           degree/29400
                                                          •	   Supply	Chain	and	Logistics	Management             Enquiries :             (Tel) 3442 5801
                                                          •	   Introduction	to	Research	Methods	                                         (Email) team5@scope.edu
                                                          •	   Aviation	Management
                                                                                                                 ■ Interested parties should refer to the official website of
                                                          •	   Aviation	Safety,	Security	and	Emergency	           The Continuing Education Fund (CEF) for the updated
                                                               Planning                                           reimbursable course status of this programme/course after
                                                          •	   Airport	Passenger	and	Cargo	Operations             1 May 2011.

                                                          •	   Add-vantage	Module	(Effective	
     The history of Coventry University can be traced          Communication)
     back over 150 years. The academic structure of
     the University comprises three faculties and two     •	   Project	Management
     schools: Faculty of Engineering and Computing,       •	   Global	Logistics	Management
     Faculty of Business, Environment and Society,        •	   Aviation	Strategy	and	Planning
     Faculty of Health and Life Sciences, School of Art
     and Design, and School of Life-long Learning.
                                                          •	   Human	Factors	in	Aviation
     Currently around 18,000 students are studying at     •	   Project
     the university.
                                                          Entry Requirement
     www.coventry.ac.uk
                                                          Entry Point 1 (200 credits)
                                                          •	 Candidates	 should	 possess	 a	 HD/AD	 in	
                                                             relevant discipline.
                                                          •	 Related	HD/AD	graduates	with	at	least	one	
                                                             year of work experience at the airport may
                                                             only need to take 180 credits. They may be
                                                             exempted from the module 299SE (Airport
                                                             Passenger and Cargo Operations).

                                                          Entry Point 2 (240 credits)
                                                          •	 Candidates	should	possess	an	IVE	Diploma	(or	
                                                             equivalent) in relevant discipline with 3 years
                                                             post-diploma working experience at the
                                                             airport.




50
                                                          LOGISTICS AND TRANSPORTATION



                                                                                             BSc (Hons)
                                                       5th intake in 2011         Aviation Management
Programme code : 113-19420                               •	 A	qualification	deemed	to	be	equivalent	to	                "The top-up programme has certainly given
Duration & study mode : 1 year (full-time)                  one of the above.                                          me great opportunities to widen my horizon
                                                        Students from other disciplines (e.g. HD                       t h r o u g h a ca d e m i c s t u d y a n d w o r k i n g
Programme Aims & Objectives                             in Business) will be assessed on a case-by-                    experience. Now I am much better qualified
                                                        case basis and, if deemed to be eligible for                   for a career in aviation field after finishing
•	 To	 provide	 students	 with	 the	 knowledge	
                                                        admission, are required to take additional
   and skills required to deal with management                                                                         this programme. I have developed stronger
                                                        modules in order to cover all the required pre-
   problems in the aviation-related industries                                                                         competence to achieving my goal. I think this
                                                        requisite knowledge in aviation discipline.
   through exploring the inter-dependence                                                                              programme has changed me a lot."
   between air-transpor t and logistics
   operations;                                          Special Features                                                                          Ms Chow Tsz Yan Grace
                                                                                                                                                              Graduate
•	 To	 give	 particular	 emphasis	 to	 the	 use	 of	     •	 Exclusively	 designed	 for	AD/HD	graduates	
   analytical techniques in tackling current                with aviation logistics or aircraft maintenance
   and future issues in the industry form an                backgrounds, who wish to further enhance
   international perspective;                               their knowledge in different aspects of
•	 To	enhance	students'	lifelong	learning	skills	           aviation management.
   for personal development and contribution             •	 Add-vantage	 modules	 are	 specifically-
   to the society at large.                                 designed in order to improve the students’
                                                            language and presentation skills which they
Modules                                                     must acquire irrespective of which specific
                                                            section in aviation industry they are going to
•	 Introduction	to	Research	Methods                         further pursue.
•	 Add-vantage	Module	(English)
•	 Add-vantage	Module	(Effective	                       Teaching
   Communication)
                                                        Lectures & tutorial classes are delivered by
•	 Aviation	Management                                  CityU full-time academic staff and/or local
•	 Aviation	Strategy	and	Planning                       instructors.
•	 Aviation	Safety,	Security	&	Emergency	
   Planning                                             Fee :                  HK$75,000 (180 credits)
•	 Global	Logistics	Management
                                                                               HK$67,600 (150 credits)
•	 Project	Management
                                                        Commencement : September 2011
•	 Project
•	 Management	and	Organisational	Behaviour              Website :              w w w.cit yu.edu.hk/ce/
                                                                               degree/19420
•	 Supply	Chain	and	Logistics	Management
•	 	Human	Factors	in	Aviation                           Enquiries :            (Tel) 3442 5801
•	 Airport	Passenger	and	Cargo	Operations                                      (Email) team5@scope.edu
                                                        ■ Interested parties should refer to the official website of
                                                         The Continuing Education Fund (CEF) for the updated           The history of Coventry University can be traced
Entry Requirement                                        reimbursable course status of this programme/course after     back over 150 years. The academic structure of
Students have to take 150/180 credits in 1               1 May 2011.                                                   the University comprises three faculties and two
year                                                                                                                   schools: Faculty of Engineering and Computing,
                                                                                                                       Faculty of Business, Environment and Society,
Candidates for admission to the programme
                                                                                                                       Faculty of Health and Life Sciences, School of Art
should possess one of the following:                                                                                   and Design, and School of Life-long Learning.
 •	 Associate	Degree	(AD)	in	Airport	Operations	                                                                       Currently around 18,000 students are studying at
    and Aviation Logistics or Global Logistics and                                                                     the university.
    Trade Finance from City University of Hong
                                                                                                                       www.coventry.ac.uk
    Kong (30-credit exemption);
 •	 Higher	Diploma	(HD)	in	Aircraft	Maintenance	
    Engineering, Transport and Logistics Studies
    or Customer Ser vices for Aviation and
    Passenger Transport from the Hong Kong
    Institute of Vocational Education (IVE);
 •	 HD in Business (Transport Logistics) from Hong
    Kong College of Technology;
 •	 HD	in	Logistics	and	Transport	Operations	at	
    the School of Professional and Continuing
    Education, University of Hong Kong (HKU
    SPACE); or


                                                                                                                                                                                    51
52
Social Science,
Psychology and
Education




P54   BA (Hons) Applied Social Science
      Sheffield Hallam University

P55   BA (Hons) Public Administration and
      Management
      De Montfort University




                                            53
                                                                SOCIAL SCIENCE, PSYCHOLOGY AND EDUCATION



                         BA (Hons)
                         Applied Social Science                                        7th intake in 2011



     "Before I came to this programme, I was confused                  Programme code : 113-19390
     and worried about my future. I was not sure if I                  Duration & study mode : 1 year (mixed mode)
     had the ability to study in advance level, but when
     I started enjoying the study here, I realized that this           Programme Aim & Objective
     new start had given me stairs to my goal.                         •	 Provides	students	with	a	sound	knowledge	base	in	applied	social	science;
     I would use “substantial” to describe the study life              •	 Helps	students	develop	the	key	personal	and	transferable	skills	associated	with	
     in this year. This is a very compact course which                    “graduateness”	and	future	employment	in	a	rapidly	changing	environment;
     contains lots of assignments. It was a challenge                  •	 Provides	a	sound	academic	base	for	postgraduate	study;
     to our time management, emotional control and                     •	 Cultivates	an	open-minded	enquiring	attitude	and	independent	learning	capacity	
     self-discipline, but I had a very fruitful year. Besides             which will enhance life-long learning.
     gaining knowledge, I have been more familiar
     with myself. I have become more confident and                     Programme Structure
     independent. I was lack of assurance to my own                    •	 The	programme	consists	of	9	modules	to	be	completed	in	1	year.
     ability before. However, after this year, I know that,            •	 There	are	two	distinct	pathways	to	facilitate	students	to	pursue	their	own	specific	
     if I think I can do it, I can. It is very important to               area of interest and be better prepared for future work and study.
     believe in myself."
                                                                                     Pathway (A)                                       Pathway (B)
                      Ms KWONG Wing Yan Rainbow
                                                                             Social and Policy Studies                               Human Services
                                       Graduate
                                                                                                         Personal Learning Portfolio
                                                                                                         Research Theory & Practice
                                                                                   Individual & Society                       Global Issues in SW Practice
                                                                                    Politics & the City               Generating & Evaluating Evidence for Practice
                                                                        Issues in Public Policy and Management                         Law for SW
                                                                               Comparative Social Policy                         Counselling & Therapy

                                                                                                 3 electives / 1 elective plus a dissertation


                                                                       Entry
                                                                       Pathway of Social and Policy Studies is specially designed for students who have
                                                                       successfully completed AD/HD in social science in a local university in the areas of
                                                                       Applied Social Studies, Community Services Management, Public Administration
     •	 Sheffield	Hallam	University	(SHU)	is	a	forward	                & Management, Applied Psychology and Social Work. Graduates of other AD/HD
        thinking modern university with 33,000 students,               programmes may also be considered.
        3,274 staff and a turnover of £150 million
                                                                       Pathway of Human Services is specially designed for graduates of AD/HD
     •	 SHU	has	some	of	the	UK's	best	and	most	modern	
                                                                       programmes in Social Work.
        campuses and facilities. We have invested £100
        million in the last 10 years on teaching and
        learning facilities                                            Special Features
     •	 A	varied	and	lively	student	population	includes	               •	 Tailor-made	for	social	science	and	social	work	students.
        over 4,250 international students from more than               •	 Flexible study mode.
        119 countries                                                  •	 A	smooth	and	fruitful	path	to	a	degree	in	12	months.
     •	 The	University	works	with	organisations	around	                •	 Provides	students	with	a	broad-based	scholarly	education	through	the	range	of	
        the world, particularly across Europe and Asia                    core and elective modules.
     •	 SHU runs approximately 572 different courses                   •	 Student	performance	is	assessed	by	prescribed	coursework	and	research	report,	no	
        (undergraduate, postgraduate, full- and part-time)                examinations needed.
     •	 SHU	graduates	do	well	in	finding	jobs.	87	per	                 •	 Graduates	will	be	eligible	to	apply	for	a	range	of	postgraduate	taught	programmes	
        cent are in work or further study within six                      in UK and Hong Kong universities.
        months of completing their course                              •	 Graduates will be fit for a wide range of careers covering both the public and private sectors.
     •	 SHU	works	with	around	59	professional	bodies,	
        and with business and industry leaders including               Teaching
        Sony, BP, NHS, Network Rail, Cisco, SAP and                    Taught by full time well-qualified academic staff from both Sheffield Hallam
        Microsoft                                                      University and SCOPE, City University of Hong Kong. Students can be fully
     •	 SHU	invests	for	success,	with	developments	such	               confident that they will be receiving the highest quality teaching and learning in
        as the £13 million Health and Wellbeing Building,              the programme.
        and multi-million pound research centres
     •	 SHU	provides	the	flexibility	you	need	to	fit	study	            Fee :                 HK$ 82,000
        into busy lives. It runs specialist flexible courses           Commencement :        September 2011
        including part-time study, distance learning and
        work-based learning
                                                                       Website :             www.cityu.edu.hk/ce/baass
                                                                       Enquiries :           (Tel) 3442 5808
     http://www.shu.ac.uk                                                                    (Email) team2@scope.edu

54
                                      SOCIAL SCIENCE, PSYCHOLOGY AND EDUCATION



                                                         BA (Hons)
 17th intake in 2011         Public Administration and Management
Programme code : 113-29040                                    Stream C                                                           “Decision making in a non-profit organization
Duration & study mode : 2 years (part-time)                   •	 Dissertation	(30	credits)                                       is always not easy. The course has provided me
                                                                                                                                 with knowledge of public sector management
                                                                 CEF reimbursable modules
Programme Aim & Objective                                                                                                        as well as various strategic and management
                                                                                                                                 models. The course has also enabled me to
This programme aims to prepare participants for            Entry                                                                 understand the connection between public
a wide range of managerial and administrative
                                                           •	 Holders	 of	 an	 Associate	 Degree	 (AD)	 in	                      and business sectors, and global issues. I have
careers. It focuses particularly on organizations
                                                              Public Administration and Management or                            ample opportunities to develop a variety of
delivering public services and is relevant for
                                                              equivalent qualification; or                                       analytical/problem solving skills and be able to
people engaged in, or considering careers in,
                                                           •	 Holders	of	an	Associate	Degree	(AD)	in	Non	                        make ethical and rational decisions.”
public administration and the public-sector. It is
                                                              Public Administration and Management (e.g
also relevant for many private-sector jobs which                                                                                                              Mr Tse Yee Tak
                                                              Humanities, Languages and Social Work) or
require dealing with the public-sector in Hong                                                                                                                      Gradute
                                                              equivalent qualification; or
Kong and/or the organisations in Mainland                                                                                         Awarded the best overall performance and
                                                           •	 Holders	of	a	Diploma	from	Post	Secondary	
China.                                                                                                                              the best dissertation on the programme
                                                              Colleges with 3 years of relevant work
Upon completion of the programme, students                    experience or equivalent qualification.
will have a deeper understanding on current                All shortlisted applicants will be required to attend an interview.
issues of unique cultural, political and policy
context in Hong Kong, China and the global
world. In addition, they will have developed
                                                           Special Feature
more critical thinking on the impact of public             Provide in-depth study on politics and policies
and private sector organizations in the wider              in China and Hong Kong.
community.                                                                                                                       De Montfort University (DMU) is one of the UK's
                                                           Teaching                                                              leading professional universities and can be
                                                                                                                                 found in the vibrant multicultural city of Leicester.
Modules                                                    100% qualified local academics.                                       With a history of offering high quality teaching
The programme provides multiple entry routes.                                                                                    for well over 100 years, DMU is nationally and
                                                                                                                                 internationally recognised as a centre of excellence
Students will be required to take different                Fee :          HK$89,400 (180 credits) -
                                                                                                                                 in disciplines, including Accounting, Business,
credits (180 - 240 credits) depending on his/                             HK$119,220 (240 credits)                               Finance , Management, Public Policy and Creative-
her academic qualification and relevant work               Commencement : September 2011                                         based subjects.
experience. The teaching will spread over 5                                                                                      DMU is highly rated by both public and private
                                                           Website :                    http://www.cityu.edu.hk/
semesters & 1 or 2 summer terms depending                                                                                        sector employers and has excellent links with
                                                                                        ce/bapam                                 industry. It is a leading research institution and
on the total credits required to be taken.
                                                           Enquiries :                  (Tel) 3442 4986 / 3442 7423              active in pioneering commercial projects and
Year 1                                                                                                                           partnerships. It has an established reputation for
                                                                                        (Email) team4@scope.edu                  quality teaching and offers superb student support
•	 Managerial	&	Research	Skills	(15	credits)
                                                                                                                                 and facilities on a campus in the heart of the UK.
•	 Governance	(30	credits)
                                                                                                                                 Recent achievements of the Leicester Business
•	 Fundamentals	 of	 Public	 Management	 &	                                                                                      School:
   Politics (15 credits)                                                                                                         •	 According	to	the	latest	National	Student	Survey	
•	 Public	Sector	Management	(15	credits)	                                                                                           (2010), for overall student satisfaction the
•	 Global	Change	–	Politics,	History	&	Institutions	                                                                                following subjects were all in the top 5 nationally:
   (15 credits)                                                                                                                    HRM – 1st, Management Studies – 2nd, Business
                                                                                                                                   Studies – 4th , Finance – 4th , Marketing – 4th
•	 Experiential	Workshops	(15	credits)
                                                                                                                                 •	 Business	and	Management	subjects	were	ranked	
•	 Public	 Policy	 Making	 (30	 credits)	 [Module	                                                                                  fourth in the UK according to the The Times
   continues and completes in Year 2]                                                                                               Good University Guide league table for student
                                                                                                                                    satisfaction (2010)
•	 Government	&	Business	(15	credits)	
                                                                                                                                 •	 Ranked	7th	out	of	over	100	UK	business	schools	
Year 2                                                                                                                              in the 2010 National Student Survey.
•	 Public	 Sector	 Strategic	 Management	 (15	                                                                                   •	 Rated	“excellent”	 for	 teaching	 and	 student	
   credits)                                                                                                                         support by the Government's Quality Assurance
•	 Environmental	Politics	(15	credits)                                                                                              Agency (QAA).
                                                                                                                                 •	 Research	of	international	excellence	in	the	most	
•	 Students	 have	 to	 choose	 2	 out	 of	 the	
                                                                                                                                    recent national Research Assessment Exercise
   following streams                                                                                                                (RAE).
   Stream A                                                                                                                      For the latest Leicester Business School news and
   •	 Government & Policy in China (30 credits)                                                                                  further information about all our courses, our research
                                                                                                                                 and activities, visit www.dmu.ac.uk/business
   Stream B
   •	 Issues	in	HK	Politics	&	Public	Policy	(15	credits)                                                                         www.dmu.ac.uk
   •	 Issues	in	Social	Policy	(15	credits)



                                                                                                                                                                                           55
     BACHELOR’S DEGREE (TOP-UP) PROGRAMME LIST
     grouped by study mode
     Part-time Programme                                                                                  Commencement                   Page
     BA (Hons) Accounting, Edinburgh Napier University                                                    October 2011                     12

     BA/BA (Hons) Accounting and Finance, Edinburgh Napier University                                     October 2011                     14
     BA (Hons) Business Administration and Management, De Montfort University                             October 2011/January 2012        17
     BA (Hons) Business and Law, University of Wolverhampton                                              October 2011                     19
     BA (Hons) International Business Management, University of Wolverhampton                             October 2011                     20
     BSc (Hons) Business Management (Engineering), Coventry University     ■                              September 2011                   24
     BSc (Hons) Business Information Technology, Staffordshire University                                 September 2011                 27-28
     BSc (Hons) Computing Science, Staffordshire University                                               September 2011                 27-28
     BSc (Hons) Information Systems, Staffordshire University                                             September 2011                 27-28
     BSc (Hons) Construction Management, University of Wolverhampton                                      October 2011                     30
     BSc (Hons) Quantity Surveying, University of Wolverhampton                                           October 2011                     31
     Bachelor of Design (Communication Design), Swinburne University of Technology                        September 2011                   34
     Bachelor	of	Design	(Multimedia	Design)*,	Swinburne	University	of	Technology
                                                                                                          September 2011                   35
     *To be renamed to Bachelor of Design (Digital Media Design), subject to approval

     Bachelor of Design (Interior Design), Swinburne University of Technology                             September 2011                   36
     BEng (Hons) Fire Engineering, University of Central Lancashire                                       September 2011                   38
     Foundation Degree of Science (FDSc) Fire Safety Engineering, University of Central Lancashire        September 2011                   40
     BA in Hospitality and Service Management, Edinburgh Napier University                                October/Novemeber 2011           42
     BA in Tourism and Airline Management, Edinburgh Napier University                                    October/Novemeber 2011           43
     BSc (Hons) Aviation Management, Coventry University                     ■                            September 2011                   50
     BA (Hons) Public Administration and Management, De Montfort University                               September 2011                   55
     Full-time Programme
     BA (Hons) Accounting, Napier Unversity                                                               October 2011                     12
                                                                     ■
     BA (Hons) Applied Business, Coventry University                                                      September 2011                   16
     BA (Hons) Business Administration and Management, De Montfort University                             October 2011                     17
     BA (Hons) International Business Management, Oxford Brookes University                               September 2011                   21
     BA/BA (Hons) Marketing Management, Edinburgh Napier University                                       September 2011                   22
     Bachelor of Business Administration, Macquarie University                                            September 2011                   23
     Bachelor of Design (Communication Design), Swinburne University of Technology                        September 2011                   34
     Bachelor	of	Design	(Multimedia	Design)*,	Swinburne	University	of	Technology
                                                                                                          September 2011                   35
     *To be renamed to Bachelor of Design (Digital Media Design), subject to approval

     BA (Hons) Travel and Tourism Management, Northumbria University                                      September 2011                   44
     BA (Hons) English for International Corporate Communication, University of Central Lancashire        September 2011                   46
     BA (Hons) International Business Communication with Chinese/Japanese, University of Central
                                                                                                          September 2011                   48
     Lancashire
     BSc (Hons) Aviation Management, Coventry University     ■                                            September 2011                   51
     BSc (Hons) Business Information Technology, Coventry University                    ■                 September 2011                   26
     Mixed Mode Programme
     BA (Hons) Applied Social Science, Sheffield Hallam University                                        September 2011                   54
          CEF reimbursable programmes
      ■ Interested parties should refer to the official website of The Continuing Education Fund (CEF) for the updated reimbursable course status
        of this programme/course after 1 May 2011.
56
grouped by university
 Our Partners                        Programme                                                                          Commencement                Page
 Australia
 Macquarie University                Bachelor of Business Administration                                                September 2011               23
                                     Bachelor of Design (Communication Design)                                          September 2011               34
 Swinburne University of             Bachelor	of	Design	(Multimedia	Design)*
                                                                                                                        September 2011               35
 Technology                          *To be renamed to Bachelor of Design (Digital Media Design), subject to approval
                                     Bachelor of Design (Interior Design)                                               September 2011               36
 United Kingdom
 University of Central Lancashire    BA (Hons) English for International Corporate Communication                        September 2011               46
                                     BA (Hons) International Business Communication with
                                                                                                                        September 2011               48
                                     Chinese/Japanese
                                     BEng (Hons) Fire Engineering                                                       September 2011               38
                                     Foundation Degree of Science (FDSc) Fire Safety Engineering                        September 2011               40
                                                                     ■
 Coventry University                 BA (Hons) Applied Business                                                         September 2011               16
                                     BSc (Hons) Business Information Technology
                                                                                     ■                                  September 2011               26
                                     BSc (Hons) Aviation Management                   ■                                 September 2011               50
                                     BSc (Hons) Business Management (Engineering)                       ■               September 2011               24
 De Montfort University              BA (Hons) Business Administration and Management                                   October 2011/January 2012    17
                                     BA (Hons) Public Administration and Management                                     September 2011               55
 Edinburgh Napier University         BA (Hons) Accounting                                                               October 2011                 12
                                     BA/BA (Hons) Accounting and Finance                                                October 2011                 14
                                     BA/BA (Hons) Marketing Management                                                  September 2011               22
                                     BA in Hospitality and Service Management                                           October/Novemeber 2011       42
                                     BA in Tourism and Airline Management                                               October/Novemeber 2011       43
 Northumbria University              BA (Hons) Travel and Tourism Management                                            September 2011               44
 Oxford Brookes University           BA (Hons) International Business Management                                        September 2011               21
 Sheffield Hallam University         BA (Hons) Applied Social Science                                                   September 2011               54
 Staffordshire University            BSc (Hons) Business Information Technology                                         September 2011              27-28
                                     BSc (Hons) Computing Science                                                       September 2011              27-28
                                     BSc (Hons) Information Systems                                                     September 2011              27-28
 University of Wolverhampton         BA (Hons) Business and Law                                                         October 2011                 19
                                     BA (Hons) International Business Management                                        October 2011                 20
                                     BSc (Hons) Construction Management                                                 October 2011                 30
                                     BSc (Hons) Quantity Surveying                                                      October 2011                 31

     CEF reimbursable programmes
 ■ Interested parties should refer to the official website of The Continuing Education Fund (CEF) for the updated reimbursable course status
   of this programme/course after 1 May 2011.

For details of programme information and application form, please visit: http://scope.edu/




                                                                                                                                                            57
     Staff List
     Director 院長
     Dr WONG K H, Charles         黃傑雄博士             BSc Lond., MA Br. Col., Hon DEd DMU,
                                                    Hon DEd Edinburgh Napier University, MH

     Programme Manager 課程經理
     Ms CHEUK W M, Iris           卓穎雯女士             BBA CUHK, MBA UCLA, CPA(USA), CFPCM
     Ms YAU H Y, Eliza            邱虹誼女士             BA CUHK, MA City HK

     Senior Programme Officer 高級課程主任
     Mr CHOI K F, Daniel          蔡國輝先生             BBA HKBU, MEd Brist.

     Academic Co-ordinator 學術統籌
     English 英語
     Mr LYONS, Michael                              BA SPC, Dip TEFL Exeter, MA Essex
     Hospitality and Tourism Management 酒店及旅遊管理
     Ms CHIK P Y, Colleen         戚寶儀女士             BSc Cardiff, MSc Leicester, MInsTT, CHE, MHCIMA
     Public Administration and Management 公共行政及管理
     Dr SUNG L K, James           宋立功博士             Teacher Cert, BSc UW-RF, PhD Columbia

     Programme Officer I 一級課程主任
     Ms CHAN M M, Mimi            陳美美女士             BBA OUHK, PGD HKPU, MEd Brist.
     Ms CHAN P Y, Emily           陳寶盈女士             BA MSc CUHK
     Mr HA C F, Stephen           夏志輝先生             BSocSc LU, MA Essex, MBA(Public Services) Birm
     Ms LAU M Y, Judy             劉敏怡女士             BComm Br. Col., MSc HKPU
     Mr WONG C K, Arthur          黃鎮強先生             BBA CUHK, LLB Lond.

     Programme Officer II 二級課程主任
     Ms AU S P, Pinky             歐少萍女士             BBA OUHK
     Ms CHAN H Y, Anna            陳浩仁女士             BA City HK
     Ms CHAN M S, Viola           陳美斯女士             BA City HK, PGD HK, MA City HK
     Ms LAU B H, Becky            劉碧紅女士             BBA UWS
     Ms LEE Y M, Anna             利綺雯女士             BBA City HK
     Ms LI C F, Lucy              李靜芳女士             BA HK
     Ms NAM C W, Christina        藍彩雲女士             BA MA City HK
     Ms SHEK W Y, Vivien          石華恩女士             BEng MPhil HKPU
     Ms TSANG S L, Josephine      曾詩霖女士             BSocSc CUHK
     Mr WONG W H, Daniel          黃永浩先生             BSc HKPU
     Ms YU W M, Jess              庾詠文女士             BBA MA MSocSc CUHK




58
Staff List
Executive Officer I (Quality Assurance) 一級事務主任
Mr NG W K, Ivan               伍偉權先生              BBA Hawaii, EMBA LU
Ms TAM K L, Carrie            譚嘉麗女士              BA City HK, MSc HK

Executive Officer II 二級事務主任
Mr CHAN K T, Billy            陳建東先生              BSc St. M.
Ms CHAN S Y, Sue              陳倩瑩女士              BA MA CUHK
Ms LAM C M, Angel             林賽梅女士              BAL UNE
Ms LAM H S, Oskar             林海純女士              BBA LU
Ms LEE Y P, Sandy             李燕屏女士              BA MPA HK
Mr LU Y G, Oliver             陸亞剛先生              BEng BJUCT, MBA City HK
Ms TSANG P Y, Pamela          曾佩儀女士              BAL UNE

Communications Officer 傳訊主任
Ms YIP W Y, Emily             葉慧欣女士              BA HK




                                                                           59
     Facilities and Student Support

        Students of SCOPE studying overseas degrees can enjoy many of the services and facilities in the
        CityU campus and its vicinity.

        SCOPE Student Cards are issued for these students to access:
            Run Run Shaw Library
            Computing Services Centre
            University’s e-Portal, electronic services and student LAN
            Express terminals around campus
            Open access areas of CityU
        	 Student canteen and CityU restaurants (at non-peak hours)
            Special discounts are offered at certain Festival Walk shops




            Run Run Shaw Library
            Location: 3/F, Academic Building, CityU
            Website: www.cityu.edu.hk/lib




            Computing Services Centre
            Location: 2/F, Academic Building, CityU
            Website: www.cityu.edu.hk/csc




            Electronic services and other supports
            •	 Blackboard: centrally support e-learning platform where students can get
               most learning materials and communicate with teachers and classmates
            •	 Email account: students will be given a CityU email account with 50MB quota
            •	 SCOPE Resource Centre: located at SCOPE JCEB Learning Centre (next to
               the CityU campus) provides PCs with Internet access and space for study and
               discussion
            •	 Online resources: available from overseas universities for most overseas degree programmes




60
                                                         SCOPE Learning Centres
                                                         SCOPE 教學中心

                                                         KOWLOON 九龍
                                                            SCOPE@CityU
                                                            SCOPE 城大教學中心
                                                            Lower Ground Floor, Academic Exchange Building
                                                            City University of Hong Kong
                                                            Tat Chee Avenue, Kowloon
                                                            九龍達之路香港城市大學學術交流大樓低層
                                                            Tel	 電話	:(852) 3442 7423
                                                            Fax	傳真	   :(852) 3442 0399


                                                            SCOPE TST East Learning Centre SCOPE
                                                            SCOPE 尖沙咀東教學中心
                                                            UG203, ChinaChem Golden Plaza, 77 Mody Road,
                                                            Tsim Sha Tsui East, Kowloon.
                                                            九龍尖沙咀東麼地道77號華懋廣場UG203室
                                                            Tel	 電話	:(852) 3442 7426 / (852) 3442 7427
                                                            Fax	傳真	:(852) 3104 0514

                                                            SCOPE Shek Kip Mei Learning Centre
                                                            SCOPE 石硤尾教學中心
                                                            Ka Chi School, 5 Wai Chi Street,
                                                            Shek Kip Mei, Kowloon
                                                            九龍石硤尾偉智街5號嘉智學校
                                                            Tel	 電話	:(852) 2735 3720
                                                            Fax	傳真	:(852) 2735 7586



                                                         HONG KONG ISLAND	 港島
                                                            SCOPE Admiralty Learning Centre
                                                            SCOPE 金鐘教學中心
                                                            8/F, United Centre, 95 Queensway
                                                            Admiralty, Hong Kong
                                                            香港金鐘金鐘道95號統一中心8樓
                                                            Tel	 電話	:(852) 3442 2111
                                                            Fax	傳真	:(852) 2866 9320
The programmes in this booklet are exempted courses
under the Non-local Higher & Professional Education
(Regulation) Ordinance in Hong Kong. It is a matter of
discretion for individual employers to recognise any
qualification to which these courses may lead.
School of Continuing and Professional Education (SCOPE)
City University of Hong Kong
Web : http://scope.edu
E-mail : scope@cityu.edu.hk


Main Office
Lower Ground Floor, Academic Exchange Building
City University of Hong Kong
Tat Chee Avenue
Kowloon, Hong Kong
Tel : (852) 3442 7423 Fax : (852) 3442 0399




School of
Continuing and
Professional Education
                                                          SCOPE/1/10/12/566

								
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