Docstoc

Technology Push Vs Market Pull

Document Sample
Technology Push Vs Market Pull Powered By Docstoc
					Innovation, Technology and
the Corporation
   Pressures to Innovate
   Innovation Dilemmas
   Types of Innovation
   Best Practices
   Approaches to Innovation
Innovation, Technology and
the Corporation - Continued
   Structures that Support Innovation
   Champions Program
   Technology-Push vs Market-Pull
   Innovation Strategy
   Goals and Measuring Innovation
    Performance
   Technology
Pressures to Innovate
   External Forces
       Emergence of new technologies
       Globalization of markets
       Fragmentation of markets
       Government Deregulation
       Social Change
   Internal Forces
       High-quality employees
       Profitability
       Core Competencies
Pressures to Innovate -
Continued
   Manifestations of Innovation
   Impact of innovation activity on success
    rate
       More they innovate, the better they get at
        it
       Mover innovation activity, moving into
        unfamiliar territory, making failures more
        probable
Innovation Dilemmas
   Management of Innovation
   Break Rules
   16 Dilemmas (Table 7.1)
   New requires critical resources
   First to Market
   Control
Types of Innovation
   Discontinuous Innovation
       Ex: Cellular, Microwave
   Dynamically Continuous Innovation
       Ex: First Electric Toothbrush, Laptop
   Continuous Innovation
       Ex: Lightbulb (100 hrs), New flavor Soft drink
   Imitation
       Ex: Kodak new film followed by Fuji’s
   Risk Equation (Figure 7.1)
Best Practices
   Synectics Study
       Three types of firms
       Star characteristics
   PDMA Study
       Best Practice Norms (Table 7.2)
       Results (Table 7.3)
   Others
       Consultants
       Customer-centered vs employee-centered
Effective Management of
Innovation - Requirements
   Process employed by firm
   Organizational Structure
Process
   Non-linear
   Feedback is required
   Multiple iterations
   Preferred Approach
       Stage-Gate
       Figure 7.3
Structure
   Get employees to take ownership
   High level of awareness
   Commitment
   Dimensions
       Table 7.4
       Degree of Fit
Champions Program
   Champions emerge
   Proper infrastructure
   Provide rewards and incentives
   Effective use of performance appraisals
   Flexibility in terms of resources
   Open communication
   Interfunctional cooperation
   Elimination of red tape
Innovation Orientation
   Technology-Push
       Start with technical staff
       Perfection syndrome
       Type of Innovation: Discontinuous and
        Dynamically Continuous
   Market-Pull
       Start with customer and driven by marketing
        people
       Type of Innovation: Continuous Innovation and
        Imitation
Innovation Strategy
   Seven core components
   White Spaces
   Balance between
       Risk
       Return
       Investment Required
       People Involved
       Level of Management Approval
       Development Cycle
Objectives and Measuring
Innovation Performance
   Objectives – Norms
       Page (1993)
       Table 7.6
   Assessment Measures
       Kuczmarski (1996)
       Table 7.7
Technology
   Define
   Role
   Disruptive Technologies

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:51
posted:8/16/2011
language:English
pages:15
Description: Technology Push Vs Market Pull document sample