Lexus to Pull Back Curtain on 2012 Lexus GS at Pebble Beach by onlineprnews

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									Lexus to Pull Back Curtain on 2012 Lexus GS at Pebble Beach

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Online PR News – 16-August-2011 WATERTOWN, Mass. – A big launch requires a big event, so
                                    –
Lexus is using the Pebble Beach Concours d’Elegance as the stage for the debut of its fourth-
generation GS sport sedan. On Thursday, August 18th, Lexus will pull back the curtain on the 2012
Lexus GS 350, a car that signifies a new direction for the company both in terms of styling and
performance.

Held on the 18th-hole fairway at Pebble Beach Golf Links in California, the Pebble Beach Concours
d’Elegance has been described as “the best car show in the world” by late-night television personality
and auto enthusiast Jay Leno. The show features some of the most luxurious and historic cars in
the world, a fitting backdrop for Lexus to tout the excellence of its completely redesigned Lexus GS
before it reaches Lexus dealerships next spring.

“Only the best of the best are allowed to compete at the Pebble Beach Concours d’Elegance, so it’s
the perfect place for Lexus to reveal its new direction,” said Vincent Liuzzi, general manager of
Greater Boston Lexus dealer Lexus of Watertown. “Lexus is showcasing the new GS at this storied
car show to help highlight their new commitment to all-around driving performance.”

Lexus has already allowed auto publications to test drive the new GS, and several photos of a
disguised finished product have been released as teasers for the reveal. The photos partially unveil
the styling of the front end, which pulls heavily from the Lexus LF-Gh concept car that debuted at
the New York Auto Show earlier this year. That style includes a distinctive hourglass grill that will
eventually be spread across the Lexus lineup. The shape of the LED-accented headlights on the
2012 Lexus GS also mimics the LF-Gh concept car, but the rest of the new sport sedan remains in
shadows for the time being.

From those lucky auto journalists that have jumped behind the wheel of the Lexus GS, opinions
have been positive, with drivers noting a distinctly sportier ride when compared to previous Lexus
models. That is the type of reaction Lexus is hoping to get from new buyers, considering the fact
that the automaker has geared the 2012 GS to go head-to-head with athletic competition like the
BMW 5-Series.

Much of the newfound athletic prowess of the Lexus GS is due to the completely new suspension
system, which features a wider track than the 2011 Lexus GS. The new GS is also lighter, allowing
for quicker reflexes and sharper turn-in. Drivers will also be able to use Lexus’ latest Drive Mode
Select, with Sport S and Sport S+ modes for a firmer suspension, and Eco and Normal modes for
added fuel efficiency and smoothness during everyday commuting. Pure driving enthusiasts will
likely opt for the F-Sport package, which includes wider rear tires for increased grip around corners,
and Lexus Dynamic Handling, which features a variable gear ratio steering rack that adjusts the
driving feel based on speed.

“Lexus has previously put most of its efforts into impeccable quality and technology, but now they’re
adding more dynamic handling to the package,” Liuzzi added. “It is a move that has to have BMW
concerned, and one that our customers will instantly notice when they take the new GS for a spin.”

Lexus will live-broadcast the unveiling of the 2012 Lexus GS 350 online at
www.LexusNewsroom.com starting at 7:15 p.m. EDT/4:15 p.m. PDT on Thursday, August 18th.

About Lexus of Watertown:
Lexus of Watertown is New England’s #1 volume Lexus dealer and a recipient of multiple Elite of
Lexus awards given annually to dealerships that showcase overall excellence. They have a huge
selection of new and certified pre-owned Lexus models, in addition to an exemplary service
department that keeps customers coming back. Easily accessible from MetroWest, the North Shore
and the South Shore, Lexus of Watertown is just minutes off the Mass Pike between Route 128 and
Route 93. For more information, visit them online at www.lexusofwatertown.com , call them at
888.227.9560, become their fan on Facebook at www.facebook.com/LexusWatertown , or stop by
their showroom at 330 Arsenal Street, Watertown, MA.

Media Information
Name      : Michael Wong
Email     : MWongPR@yahoo.com
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