WINTER ISSUE | 2004 DealerUPDATE NEWS, ADVICE AND OPINIONS FOR UK DEALERSHIPS ORANGE SQUASH! KTM'S BONE-CRUSHING STREETFIGHTER INSURE YOUR STOCK OR PAY UP BIKE TRADER TO LAUNCH QUAD SEARCH PLUS DON'T GET SCAMMED | Page 6 NEC BIKE SHOW – FULL REPORT | Page 11 WIN £100 CLOTHING VOUCHERS | Page 22 EDITOR’S NOTE BLIMEY. CHRISTMAS IS UPON US ALREADY AND LIKE YOU, I’M REALLY LOOKING FORWARD TO THE BREAK. WE’VE HAD A HECTIC FEW MONTHS AT BIKE TRADER, HAVING RECENTLY DEVELOPED A BESPOKE USED BIKE SEARCH FACILITY ON HONDA’S WEBSITE, ALLOWING BUYERS TO BROWSE THOUSANDS OF USED HONDAS FOR SALE. ALSO, DUE TO CUSTOMER DEMAND, WE’VE JUST OPENED A NEW QUAD SECTION ON THE SITE, PROVIDING THE IDEAL PLACE TO ADVERTISE YOUR FOUR WHEELERS. We’re also pleased to reveal the latest version of our excellent free Got a story? Send your news and views to stock management software, Dealer Edit 4.10, giving bike dealers email@example.com more control over their stock than ever before, see all the benefits on page 13. Have a cracker! Amidst these exciting developments, we still found time to put together our best performance yet at this year’s NEC Bike Show. With over 50,000 visitors recorded over the last weekend alone, our stunning Bike Trader babes were on hand to help promote the awesome Kawasaki Z1000 that we had as a competition prize for one lucky reader, more on page 11. Missed the freebie? Why not test your wits by entering our ‘Spot the Hazel Checkley Editor Difference’ competition on page 22 for your chance to win £100 of baby biker clothing, useful if you have little ‘uns in the family or are firstname.lastname@example.org a bit on the short side yourself. 0208 544 7000 Front cover photo courtesy of H.Mitterbauer 15 SALE OF THE CENTURY BIKE TRADER 12 SIZE MATTERS WELCOMES QUADS THIS CHRISTMAS 9 WIN £100 WORTH OF 22 BABY BIKE PRODUCTS NAME: CONTENTS WINTER ISSUE | 2004 Stuart Milne RIDING POSITION: Assistant Web Editor FUEL: 3 INDUSTRY NEWS IN BRIEF Lager 5 HONDA TOPS BIKE SEARCHES – AGAIN! YEAR OF MANUFACTURE: 6 BE AWARE OF ONLINE BIKE SCAMS 1979 6 BIKE BUYERS VIEW STOCK ON THE MOVE GARAGE: 7 ADVERTISE YOUR PARTS AND SALVAGE ON BIKE TRADER Essex 7 SUPERSIZE YOUR ADVERTISING WITH KING SIZE POP-UPS CONTACT: 8 HONDA CHOOSES BIKE TRADER TO POWER ITS ONLINE email@example.com STOCK SEARCH 8 EUROPEAN MOTORCYCLE INDUSTRY’S PLANS FOR SAFETY NAME: 9 SIZE MATTERS - OUR ROUND UP OF THE BEST NEW BIKES Lara Shave 11 MOTORCYCLE AND SCOOTER SHOW 2004 RIDING POSITION: 12 BIKE TRADER WELCOMES QUADS THIS CHRISTMAS Editorial Assistant 12 SEPTEMBER FIGURES SHOW HEALTHY SALES FUEL: 13 DEALER STOCK CAN NOW BE ‘SENT TO A FRIEND’ Red wine 13 USE DEALER EDIT TO TARGET BRITAIN’S BIKE BUYERS YEAR OF MANUFACTURE: 14 SELLING INSURANCE – ARE YOU COVERED (PART 2) 1982 15 SALE OF THE CENTURY - OUR MOST WANTED GARAGE: 18 GET LISTED IN THE NEW DEALER DIRECTORY Portsmouth 19 DEALERS MUST DECLARE STOCK TO INSURANCE CONTACT: DATABASE firstname.lastname@example.org 19 DTV REVAMP BRINGS FRESH LOOK TO DEALER STOCK 20 MOTORCYCLE MUSEUM RISES FROM THE ASHES CONTACT: To advertise your dealership in Bike Trader 21 BIKE TRADER JOINS THE PARTY AT THUNDERSPRINT 2005 magazine call 0161 836 444, or website call 21 GIMME, GIMME, GIMME - COMPETITIONS UPDATE 0800 689 8766. 22 SPOT THE DIFFERENCE COMPETITION TO WIN ! To contact the helpdesk representatives, phone 0845 345 3450 or email email@example.com DealerUPDATE is a publication produced by To advertise in Dealer Update phone Rob Morphet on 01925 296366. NATIONAL BIKESAFE SCHEME ANNOUNCE FUTURE PLANS INDUSTRY NEWS Deputy Chief Constable Stephen Curtis from North Wales Police and Martin Hillier from Gloucestershire Constabulary announced plans for the MALAGUTI SCOOTER AUCTIONED National Bikesafe scheme at the International Motorcycle and Scooter Show last month. FOR INDUSTRY CHARITY BEN TO HONOUR JAMES TOSELAND’S VICTORY AT THE WORLD SUPERBIKE CHAMPIONSHIPS They revealed that an exciting new EARLIER THIS YEAR, MALAGUTI (THE OFFICIAL SUPPLIER OF PADDOCK SCOOTERS TO event is planned for April 2005 at THE DUCATI TEAM) LAUNCHED A LIMITED EDITION FIREFOX F15 SCOOTER AT THE Cheltenham Racecourse. The MOTORCYCLE AND SCOOTER SHOW. ‘BikeSafe Motorcycle Show 2005’ is scheduled for the 2nd and 3rd of April EP Barrus, as the official UK past and present - and their and will offer riders the chance to test ride some of the latest motorcycles distributor for Malaguti, dependents from the motor, whilst having an invaluable donated one of the F15’s to cycle, motorcycle, assessment of their riding skills. BEN, the Motor and Allied commercial vehicle and DealerUPDATE | WINTER ISSUE | 2004 Trades Benevolent Fund, to agricultural engineering The show will also host a range of raffle off during the show in industries. The fund also other activities including custom bikes order to raise funds. The F15 runs four nursing and and clothing stalls, as well as provisions for non-riders and children was autographed by James residential centres across to ensure a fun day for all. Toseland at the show. the UK which provide homes for over 350 people. Visitors to the show will be able to BEN was founded in 1905 learn about the benefits of Bikesafe to provide practical help, For further information and other safety initiatives which are support and advice to more about BEN visit: relevant to all riders who wish to improve their skills and reduce their than 15,000 employees - www.ben.org.uk chances of having an accident. 3 DEAF TEEN WINS MCI OUTSTANDING ACHIEVEMENT AWARD KATHRYN WARDLE, WHO IS SIXTEEN AND PROFOUNDLY DEAF HAS WON THE OUTSTANDING ACHIEVEMENT AWARD TROPHY FROM THE MOTOR CYCLE INDUSTRY ASSOCIATION. She was awarded her trophy by John Reynolds, BSB champion and Dougie Lampkin, seven times trials champion at the International Motorcycle and Scooter Show in November. Winner Kathryn Wardle said, “I am very pleased, everything I have Kathryn has been riding since she was three years old; starting her aimed for I have achieved with the help of my family, Richmond activities on a quad bike but progressing to a Yamaha TX80 at the Motor Club and the ACU Trials Training Instructors. I can’t really age of nine. She won the British Ladies Nationals in 2002 and explain my feelings, but I do know it was an amazing sensation competes every weekend in trials across the UK. The ACU trials when I learnt that I had been nominated by the ACU in recognition national squad, part of the ACU Academy, have now accepted of success in trials and overcoming my hearing disability.” Kathryn as part of their team. Jenny Luckman, MCI Youth Co-ordinator further commented, Dorothy Wardle, Kathryn’s mother said, “I am very proud of Kathryn. “Kathryn is an inspiration to all young people. She has not allowed Winning this award means a lot to all of us. She has overcome acute her deafness to prevent her from succeeding at a high level in a hearing problems over the years, just the same as her brother. She competitive field.” gives 101% when competing and always appears to be quite fearless. There is no second place when she competes at club, “I hope that other young people will be enthused by Kathryn’s national or European levels. Kathryn wants to win and is devastated achievements and might even consider getting involved in if she does not hit the top step of the podium.” motorcycling.” IN BRIEF UNIQUE FIRST AID COURSES FOR RIDERS LAUNCHED Lancashire Ambulance Service and St Johns Ambulance Service have developed first aid MCI ANNOUNCES courses designed specifically for motorcyclists that will enable the first bike on the scene to deliver emergency aid for motorcyclists. 2005 MOTORCYCLE The courses are designed to equip riders with the skills and confidence to manage an SHOW DATES accident situation involving a rider. Riders will learn basic life-saving skills including airway and spine management, helmet removal and THE MOTOR CYCLE INDUSTRY ASSOCIATION (MCI) HAS ANNOUNCED NEW DATES FOR valuable first aid skills such as CPR. THE INTERNATIONAL MOTORCYCLE AND SCOOTER SHOW 2005. NEXT YEAR’S SHOW WILL BE HELD AT THE NEC IN BIRMINGHAM AGAIN BUT WILL TAKE PLACE ACROSS THE The Motorcycle Industry Association (MCI) support the organisations who have developed EARLIER DATES OF 27TH OCTOBER TO 6TH NOVEMBER. these courses. Karen Cooke from the MCI The regular dates clashed with the EICMA Milan “It is apparent that European associations need said, “This exciting development is part of a trade fair and despite negotiations with to work together better to prevent this sort of wider plan which the motor cycle industry is DealerUPDATE | WINTER ISSUE | 2004 organisers ANCMA, MCI were forced to secure problem happening again. MCI would therefore driving forward. We want a reduction in the new, earlier dates to maintain its position in the like to see the creation of a European agreement number of lives lost on the roads. We annual exhibition calendar. with regards to the planning schedule of the recognised that there was a need for riders to major European shows. be better equipped to deal with the scene of MCI Exhibitions Director, Finlay McAllan said, an accident. Giving riders the opportunity to “We are confident that this transition to a “A key result of the new dates for 2005 is that slightly earlier date than usual will be a benefit the UK International Motorcycle and Scooter learn lifesaving skills is just one of the ways to the industry as it means that they will still be Show will now be held earlier than Milan. This we can achieve this.” able to exhibit at both shows.” timing, coupled with the International Show’s prestige, size and attendance numbers means For more information contact: Craig Carey-Clinch, MCI Director of Public that Birmingham will improve its position as the St Johns Ambulance: 08700 104950 Affairs added, “It is unfortunate that the Milan premier show for both the European industry and the motorcycling public.” First Bike on Scene: 01772 773040 organisers didn’t respond positively to MCI’s www.lancashireambulance.nhs.uk approaches. 4 MCI TO LAUNCH RIDER SKILLS DVD As part of its commitment to a 19-point plan for motorcycle safety, the Motorcycle Industry Association (MCI) has committed to working with the government, media and other relevant bodies to develop a DVD which will be distributed with new and used motorcycles. At launch, the DVD will be issued with new bikes purchased through franchised dealerships and will give riders tips about how to increase their motorcycling skills level. Craig Carey-Clinch, MCI Director of Public Affairs said, 'The industry is committed to improving the skills of all riders on our roads given the current concern about motorcycle casualties. Experienced and novice riders can YAMAHA’S 2005 NEW RELEASES achieve this if they take action to achieve excellence through track days, training and the use of schemes like BikeSafe. The DT125X and YZF-R6 are both in dealerships now following early release dates. 'The DVD will not wag fingers at riders in an The DT125X Supermoto is priced at £3,199 and has been treated to black Excel 17” aluminium old-school style, but will help people get rims, a large diameter 298mm front disc, new 41mm forks and an aggressive styling makeover. more from their riding experience as their knowledge and confidence increases.' The YZF-R6 has an introductory price of £6,599 and features 310mm radial brakes, fully For more information, adjustable 41mm upside-down forks and numerous engine and chassis upgrades. The R6 comes visit www.mcia.co.uk in all the usual colours: Racing Red, Yamaha Blue and Midnight Black. For more information visit www.yamaha-motor.co.uk HONDA TOPS BIKE SEARCHES – AGAIN! HONDA HAS TOPPED THE CHARTS FOR THE STRONG ONLINE MOST SEARCHED FOR MOTORCYCLES ON BIKETRADER.CO.UK FOR THE NINTH MONTH PARTNERS ENSURE IN A ROW THIS YEAR. MAXIMUM DEALER PRESENCE Biketrader.co.uk registered over 377,000 searches for used DealerUPDATE | WINTER ISSUE | 2004 Honda’s alone - 78,000 more than second place Yamaha. BIKE TRADER, THE UK’S BIGGEST Honda’s CBR range is also streets ahead of its rival, Suzuki’s MOTORCYCLE MARKET PLACE, GSX-R by a massive 27,088 searches. HAS BUILT ON ITS STRONG WEB PRESENCE BY FORMING KEY RELATIONSHIPS WITH SOME September saw a similar story in the new bike search stakes, OF THE LARGEST AND MOST SIGNIFICANT WEB SITES ON with Suzuki trailing Honda once again in both the make and THE INTERNET. BIKE TRADER IS model searches. PROACTIVE WHEN DEVELOPING NEW RELATIONSHIPS IN ORDER 5 TO INCREASE THE EXPOSURE OF USED BIKE SEARCHES BY NEW BIKE SEARCHES BY DEALER STOCK WITH AN AIM TO MANUFACTURER: MANUFACTURER: GIVE MAXIMUM VISIBILITY FOR ALL VEHICLES IN THE BIKE HONDA 377,978 HONDA 6738 TRADER DATABASE. YAMAHA 299,459 SUZUKI 5704 SUZUKI 243,160 YAMAHA 5099 The Bike Trader search form is KAWASAKI 208,814 KAWASAKI 3780 nested into a number of relevant APRILIA 111,682 APRILIA 3451 partner sites. This means that DUCATI 58,742 GILERA 1307 dealer stock can also be viewed BMW 57,466 DUCATI 1119 by thousands more users visiting TRIUMPH 47,762 PIAGGIO 1084 popular sites such as AOL, PEUGEOT 43,220 PEUGEOT 644 ntl world and tesco.net. GILERA 41,949 TRIUMPH 561 Bike Trader is also in partnership with specialist bike sites such as USED BIKE SEARCHES BY MODEL: NEW BIKE SEARCHES BY MODEL: Performance Direct, All4Bikes, Virgin Bikes and Inside Bikes HONDA CBR 91,280 HONDA CBR 2,107 to make sure that it gives you SUZUKI GSXR 64,192 SUZUKI GSXR 1,825 maximum presence in as APRILIA RS 49,538 APRILIA RS 1,617 many arenas as possible. HONDA CR 30,907 SUZUKI SV 925 KAWASAKI ZXR 30,852 KAWASAKI ZX 907 To give your stock the best start KAWASAKI KX 27,446 YAMAHA YZF-R1 895 online call the Bike Trader sales KAWASAKI ZX 27,346 SUZUKI GSF BANDIT 667 team on 0800 689 8766 and make HONDA VFR 26,016 HONDA CB 516 your vehicles visible in the largest SUZUKI GSF BANDIT 24,049 GILERA DNA 513 online showroom. To advertise YAMAHA YZF-R6 22,989 KAWASAKI Z 372 your stock in Bike Trader magazine call 0161 836 4444. SOURCE: BIKETRADER.CO.UK SEARCH STATISTICS, SEPTEMBER 2004 BE AWARE OF ONLINE BIKE SCAMS OVER THE LAST SIX MONTHS AUTO TRADER AND BIKE TRADER Be cautious if the advert or ensuing emails are full of spelling HAVE BEEN CONTACTED NUMEROUS TIMES BY CUSTOMERS mistakes and bad grammar, as this seems to be HIGHLIGHTING VEHICLE SCAMS THAT THEY HAVE BEEN a trait of fraudulent adverts. SUBJECTED TO WHILE ADVERTISING ONLINE. WHILST THIS REPRESENTS ONLY A SMALL MINORITY OF CUSTOMERS, All vehicle buyers should be cautious if a potential seller THESE ARE RECOGNISED SCAMS THAT HAVE THE POTENTIAL cannot give you a telephone number or insists on TO LEAVE SELLERS THOUSANDS OF POUNDS OUT OF POCKET. communicating by email only. In response to this feedback, biketrader.co.uk has developed a Don’t hand over any money until you’ve seen the comprehensive Vehicle Crime Advice Centre online. Bike Trader vehicle or are satisfied that the vehicle and seller has worked in conjunction with the police to detail known are genuine. scams and give advice as to what to do if you are contacted by a scammer. But it’s not only private sellers that need to be wary Variations of this scam have arisen where the of these scams, dealers can be contacted in the same manner scammer includes genuine dealer details in or even be offered the vehicles that have been aquired through their advert such as dealer names and this form of deception. addresses to make it appear authentic. They put their own email addresses One scam involves fraudulent adverts that have being placed by alongside these dealer details and rely people posing as sellers. When potential buyers have tried to on potential customers contacting DealerUPDATE | WINTER ISSUE | 2004 contact the seller they have found that the phone number is them in this manner. either faulty, invalid or constantly diverted to voicemail. If you come across an advert of On questioning this point by email the seller informs the this nature using your details customer that they are unable to use the phone due to fraudulently please report it to deafness, a recent accident, illness or that they are away on firstname.lastname@example.org. business and that they can only converse via email. If you have contact details for the fraudster other than The seller asks for a deposit or the full price to be wired to them their email address contact but after they have received the money they create an excuse as your local police force. to why they cannot release the vehicle, need more money to be transferred or become impossible to contact. For more info visit: www.autotrader.co.uk/carcrime 6 BIKE BUYERS VIEW STOCK ON THE MOVE HANDSET MARKET SHARE, Q1, 2004 29% IN ORDER TO GET browser. The WAP emulator RESEARCH ALSO 16% NOKIA 1% DEALER'S STOCK IN – like the live site – allows CONCLUDED THAT… 1% MOTOROLA FRONT OF AS MANY users to browse all used 2% SAMSUNG SIEMENS POTENTIAL CUSTOMERS cars and bikes available for • time spent on mobile 2% SONY ERICSSON AS POSSIBLE AND sale across calls almost tripled 2% LG ENHANCE ADVERT autotrader.co.uk and between 1999-2003 from an 16% KYOCERA POTENTIAL, BIKE TRADER biketrader.co.uk and average of 10 minutes per SAGEM HAS INVESTED HEAVILY IN provides information on week to 27 minutes (Ofcom) TCL 6% DIGITAL TELEVISION AND how users can upload their 6% AUDIVOX MOBILE INTERNET. adverts. • 2.1bn text messages were 8% 13% OTHERS sent in the UK during Bike Trader's latest You can access the March 2004, an increase of nearly 80m on February MOBILE OPERATOR MARKET SHARE, 2004 development within the WAP emulator via the mobile internet arena is an Mobile Services links in T-Mobile 5% Virgin 5% online WAP emulator to the bottom-left of the • 1.4bn WAP pages were Orange 27% promote the service biketrader.co.uk homepage. viewed in the UK during through building user's March 2004 – the highest confidence and familiarity Meanwhile, according to number since records with the service. leading pollsters e-MORI, a began in September 2002 staggering 81% of the UK's (Mobile Data Association) o2 24% The emulator gives users population now use a an opportunity to browse mobile phone. • 1/3 of the world's 6 billion an accurate reproduction of people have a mobile phone Vodafone 25% the WAP site from their PC FOR MORE INFORMATION PLEASE VISIT BIKE TRADER’S MOBILE SERVICE SECTION ON WWW.BIKETRADER.CO.UK; EMAIL AMBER.COLEY@TRADERMEDIA.CO.UK OR TELEPHONE 0208 544 7000 TO M A X I M I S E T H E P OT E N T I A L O F YO U R S TO C K , U S E D E A L E R E D I T , S E E PAG E 1 3 ADVERTISE YOUR PARTS AND SALVAGE ON BIKE TRADER Biketrader.co.uk is now offering dealers the To ensure advertisers’ privacy, Bike Trader operates the Parts and Salvage opportunity to advertise spare parts and salvage online Private Response Service, which issues each advert on the site with a to the UK's biggest bike buying audience. Pulling 07902 number that redirects to the advertisers own number. This helps the adverts from its partner site, adtrader.co.uk, the new advertiser to avoid receiving calls other than those directly relating to an centre allows trade and private customers to advertise advert, protecting their private telephone number. for sale and wanted adverts. The Parts and Salvage centre is accessible by clicking Spares and Listing over 6,000 parts and salvage adverts - from Breakers under the Motoring menu at the top of the screen or can exhausts and panniers to entire salvage bikes, it be accessed directly at http://parts.biketrader.co.uk makes it simple for users to buy and sell a huge range of motorcycle-only goods. DealerUPDATE | WINTER ISSUE | 2004 Adverts can be uploaded onto Bike Trader’s database with minimal fuss, quickly and cheaply with or without a photo. All adverts placed will appear in biketrader.co.uk's Parts and Salvage area as well as its sister title, adtrader.co.uk. In addition, all adverts are searchable via AOL, Telewest Broadband, ntl and the on-demand TV platform, Yes Television ensuring unrivalled exposure for dealer's parts and salvage stock. 7 FOLLOWING THE HUGE SUCCESS OF BIKE TRADER’S MULTI-IMAGE SUPERSIZE YOUR AND BRANDED POP-UPS, BIKE TRADER IS NOW GIVING DEALERS A NEW OPPORTUNITY TO PROMOTE THEIR STOCK FURTHER. ADVERTISING WITH King Size pop-ups are proven powerful selling tools which allow dealers to promote a bigger message with a bigger impact on the buyer. There’s KING SIZE POP-UPS 33% more room for details about your stock, dealership and services which is combined with an updated, professional layout and design. Other King Size pop-up benefits include: a company logo and tagline, choice of improved design templates, dealership profile, checklist of services, additional off-site links and multiple images as standard. Tony Head from Banbury Motorcycle Centre has been using King Size pop-ups since June 2004 and was impressed by their professional look, “I was attracted to King Size pop-ups the first time I saw them; they look smarter and more professional which I think appeals to buyers. “The bike market is changing; bike buyers are older and more professional now and everything is becoming web-based. King Size pop-ups give the dealership a raised profile to the internet user and make your dealership stand out from the others.” To upgrade your pop-ups to King Size, speak to your Bike Trader representative or phone the Bike Trader sales team on 0800 689 8766. Alternatively email email@example.com Kingsize pop-up example by banburymotorcyclecentre.co.uk HONDA CHOOSES BIKE TRADER TO POWER ITS ONLINE STOCK SEARCH BIKE TRADER HAS DEVELOPED A BESPOKE ONLINE USED BIKE STOCK SEARCH FOR HONDA, ALLOWING VISITORS TO HONDA.CO.UK TO SEARCH AROUND 1200 HONDA MOTORCYCLES IN FRANCHISED DEALER STOCK ACROSS THE UK. The launch of Honda's online search engine is a natural progression of the manufacturer-incentivised use of Bike Trader's own acclaimed Dealer Edit software. The new developments mean that dealer’s stock will receive additional targeted coverage from honda.co.uk as well as Honda's own Dealer Extranet. DealerUPDATE | WINTER ISSUE | 2004 Qualifying dealers also benefit from branding in the search results page on the Bike Trader website linking through to a fully branded King Size pop-up – which includes extra space for details about the dealership, services offered, multiple links, logos and a strapline. Rob Morphet, Sales Manager at biketrader.co.uk commented, 'Honda is by far the biggest player in the motorcycle market and this is a fantastic achievement for the Bike Trader website. For us to be working so closely with Honda is testament to the power of Bike Trader's brand and quality of its product.' 8 For further information, please contact Rob Morphet on 01925 296 366 or email firstname.lastname@example.org EUROPEAN MOTORCYCLE INDUSTRY’S PLANS FOR SAFETY The European Motorcycle Industry (ACEM) has announced its Plan • Travelling and impact speeds for all PTW categories were found for Action – an integrated European policy for safer motorcycling. to be low, most often below 50 km/h. There were relatively few cases in which excess speed was an issue related to the cause of ACEM has also published the Motorcycle Accident In-Depth Study accident (MAIDS) in an attempt to form a greater understanding of motorcycle casualties. The Plan for Action and the MAIDS report • Unlicensed PTW riders were found to be at greater risk of being represents the industry’s contributions towards the European involved in an accident compared to licensed riders Commission’s initiative to save 25,000 lives. • The object most frequently struck in an accident was a car. The The Motorcycle Industry, the European Commission and other second was the road itself, either as the result of a single vehicle partners were concerned by the lack of knowledge on the causes accident or an attempt to avoid collision and the mechanisms of road accidents involving injuries to Powered Two Wheelers (PTWs) users. The MAIDS study was • The majority of the accidents took place in an urban environment commissioned to understand and improve the safety of PTWs. • Road side barriers presented an infrequent but substantial SEVERAL MAJOR FINDINGS WERE DISCOVERED FROM THE danger to riders RESEARCH INCLUDING: Jacques Compagne, ACEM Secretary General, said: “The MAIDS • The cause of the large majority of PTW accidents collected in the study reveals that there are many different aspects related to PTW study were found to be human error. The most significant factor safety but above all, underlines the needs for collective and was a failure to see PTWs within the traffic environment, due to integrated action. I can assure that ACEM members are willing to lack of driver attention, temporary view obstructions or the low commit themselves to work with the Commission and governments conspicuity of the PTW to create positive and worthwhile solutions to motorcycle safety concerns.” IN ASSOCIATION WITH SIZE MATTERS A DealerUPDATE | WINTER ISSUE | 2004 9 A KTM 990 SUPER DUKE B BMW K1200 R C SUZUKI GSX-R1000 K5 D BENELLI TNT TITANIUM KTM is quickly becoming a significant player Hot on the heels of BMW's first ever sportsbike The Gixxer Thou needs absolutely no The bling-tastic Titanium is the ultimate and its latest offering; the sensational 990 comes the world's most powerful naked bike introduction, but the new K5 version for 2005 evolution of the TNT, with carbon fairings, Super Duke is set to open a new market with more than 160bhp on tap. The K1200 R – has more power and torque, weighs less and has titanium exhaust, fully adjustable suspension, segment. This awesome V-Twin manages the previewed at this year's Intermot show – shares improved aerodynamics. The chassis has been gorgeous anodised swingarm and chassis stripped-out hardcore appeal of a streetrod its transverse inline four with its sportsbike redesigned to get the weight lower for extra components it'd be the Premiership footballer's while still feeling substantial enough for long, sibling, whilst its chassis and drive unit are chuckability, while the power has been upped by bike of choice. If they were allowed to ride, that fast B-road blasts. Its looks are pure carried over with slight modifications. The 13bhp – which meant more work than swapping is. Powered by the same 1130cc triple that aggression, but riders will be pleased to hear naked Beemer will certainly appeal to those a few internals. In fact, very few bits have been appears across the TNT range, the 2005 that the ergonomics have been given the looking for something a bit different. Pretty it carried over from the K4, not least because the Titanium features a switchable ECU which can attention they deserve, with a comfortable seat, ain't, but its purposeful styling offers the rider capacity has been increased from 989cc to 999c optimise power and fuel consumption, bags of legroom and a near-perfect handlebar surprisingly good wind and weather protection. to match the likes of the SP2, ZX-10R and Yam depending on the road conditions. Not that any bend – making the Duke a cinch to sling around. R1. of this will matter to the style-conscious Pic: H. Mitterbauer streetfighter. At a glance At a glance At a glance At a glance Engine: 999cc V-Twin – 117bhp Engine: 1200cc inline four – 160bhp+ Engine: 999cc inline four – 175bhp Engine: 1130cc inline triple – 89bhp Available: February/March 2005 Available: Summer 2005 Available: Spring 2005 Available: Spring 2005 Price: £8,345 OTR Price: TBA Price: TBA Price: c.£13,000 Verdict: A bulldog chewing on an Exocet Verdict: Riding naked has never been so good Verdict: The king is dead. Long live Verdict: Lord of the bling missile the king. WHETHER YOU'RE GOING NAKED OR NOT, SIZE MATTERS. DEALER UPDATE HAS ROUNDED UP SOME OF THE BEST BIG SPORTS MACHINES THAT'LL BE MAKING WAVES OVER THE COMING MONTHS. DealerUPDATE | WINTER ISSUE | 2004 B C D 10 E F G E TRIUMPH SPEED TRIPLE F YAMAHA MT-01 G BUELL LIGHTNING CITYX XB9SX Taking styling cues from the world of modified With the biggest V-Twin Yamaha has ever built; The gorgeous XB9SX is a streetfighter for the streetfighters, the hard-as-nails Speed Triple the MT-01 is one hell of a machine. Its 90bhp real world, combining agile handling and huge has had a comprehensive makeover for 2005. belies its potency, with massive torque figures mid-range torque which makes it perfect for There's more displacement, more power, more dominating the headlines; an astonishing 'dodging taxis' and 'slipping past traffic queues', attitude and less chassis – taking it back to its 110.6lb/ft at just 3,750rpm – 50% more than an according to the press bumph. What is more hooligan roots. Its capacity is up from 955cc to R1! An engine this size can often make bikes apparent is the trick translucent 'Hero Blue' 1050cc, which makes for an unshy 128bhp and a unwieldy, but sportsbike-esque handling was at airbox cover and flyscreen – allowing you to see useful 78lb/ft of torque, meaning that with a fair the centre of the bikes design – explaining why the mechanical gubbins behind – Supermotard- wind and a pair of big cahunas, the Triple should the styling is dictated by the mechanics and not inspired handlebars and a pair of very cool cast hit the scary side of 150mph. It's quick, but it the other way round. With Buell firmly in its alloy wheels. The 984cc, V-Twin-powered CityX looks good standing still too, with its sexy sights, this is one lightweight cruiser/bruiser features Buell's Zero Torsional Load Brake anodised gold forks and beefy lower yokes. that we've not seen the last of. system with a six-piston calliper all suspended by a quality fully adjustable Showa inverted fork. At a glance At a glance Engine: 1050cc inline triple – 128bhp Engine: 1,670cc V-Twin – 90bhp At a glance Available: February Available: TBA Engine: 984cc V-Twin – 83bhp Price: £7,699 Price: c.£9,500 Available: Now Verdict: Brutal Brit takes the fight Verdict: Big, bad and dangerous to know Price: £5,995 OTR to the Japs Verdict: Come and have a go if you think you're hard enough TO ADVERTISE IN BIKE TRADER MAGAZINE CALL 0161 836 4444 MOTORCYCLE AND SCOOTER SHOW 2004 THE BIRMINGHAM NEC HOSTED ANOTHER HUGELY SUCCESSFUL INTERNATIONAL MOTORCYCLE AND SCOOTER SHOW THIS YEAR, FROM THE 5TH TO THE 14TH NOVEMBER. AND DEALER UPDATE WAS THERE TO REVIEW THE BEST IN SHOW! Those lucky enough to attend been significantly re-worked were inundated with over 300 to deliver a whole new riding stands, 56,000 square feet of experience. space in seven halls and over 1,000 motorcycles and Kawasaki showed a number of scooters on display. The new bikes for 2005 including DealerUPDATE | WINTER ISSUE | 2004 show provided the perfect the Ninja ZX-6R which was opportunity for all bike designed for top performance enthusiasts to see and touch both on the circuit track and the brand new models for the winding roads. It has more 2005. For some, it may have horsepower and improved been the place to decide aerodynamics as well as a on their next dream bike. new cowl and under-seat exhaust. Bike Trader was there again with an eye-catching stand The BBC’s Suzi Perry gave the opposite Ducati. It was the Honda CBR600RR its UK perfect place for the show’s launch; a middle-weight 11 200,000 visitors to search Supersports motorcycle that’s for their next bike as better in every way to its 2003 biketrader.co.uk’s stock was predecessor. Honda also on display via four PC booths displayed the Repsol replicas fitted at the stand. Visitors of the Fireblade and CBR125R to the stand also had the as well as the unique and fun opportunity to win a fantastic Zoomer complete with a place Kawasaki Z1000 worth £7,500, to keep your skateboard! and Bike Trader also gave away daily prizes including A dedicated ‘Try a Scooter’ helmets, clothing and area allowed visitors over 16 accessories worth over £100 to try out some of the latest each. models and budding Superbike Champions tried The Bike Trader girls If you were at the show you their luck on the Mini Moto couldn’t have missed the race track. There was also a Bike Trader babes – Angelika, Classic Village and a larger Rachel and Leslie who were Custom Extreme area showing at the stand posing for photos, some amazing custom designs signing posters and testing and paintwork, whilst the their skills on the Manx TT Touring & Leisure section challenge game. attracted those considering a motorcycling holiday. This year all eyes were on the new releases from the big Check out Bike Trader’s manufacturers including the photo gallery of The Yamaha MT-01; the biggest V- International Motorcycle twin ever built by Yamaha. and Scooter Show at Based on the successful US www.autotrader.co.uk/BIKES/ market model, the Road Star news/bike-show-2004.jsp Warrior, the MT-01 has a similar appearance but has W I N ! S P OT T H E O D D O N E O U T TO W I N £ 1 0 0 C LOT H I N G VO U C H E R S , F L I C K TO PAG E 2 2 BIKE TRADER WELCOMES QUADS THIS CHRISTMAS DealerUPDATE | WINTER ISSUE | 2004 DECEMBER WILL SEE THE LAUNCH OF A NEW QUAD BIKE Tree Motor Company. They have been trading for 16 years SECTION ON BIKETRADER.CO.UK. QUAD BIKES ARE FAST and selling quad bikes for over 3 years. BECOMING THE MUST HAVE LEISURE VEHICLE AND 12 BIKETRADER.CO.UK’S NEW QUAD SECTION WILL REFLECT David Charlesworth from Oak Tree Motor Company said, “We THIS CURRENT MARKET GROWTH. WITH THE INTRODUCTION have seen an increase in quad sales over the last few months OF SOME EXCELLENT ROAD LEGAL QUADS, THE SEGMENTS because of the new road legal quads and the run-up to POPULARITY IS SET TO CONTINUE AND THE BESPOKE QUAD Christmas. We’re looking forward to this new opportunity to SEARCH WILL GIVE DEALER’S STOCK MAXIMUM EXPOSURE. advertise our stock as an Apache main dealer.” Bike Trader’s new quad section will allow lesser known For more information about the new quad bike section manufacturers to compete on an equal level with big name including how to advertise your stock please phone brands such as Kawasaki and Ram. the Bike Trader sales team on 0800 689 8766 or email email@example.com A number of dealers have already signed up for the quad section in anticipation of its launch, including Oxfordshire based Oak www.oaktreemotorcompany.co.uk SEPTEMBER FIGURES SHOW HEALTHY SALES Craig Carey-Clinch, MCI’s Director of Public Affairs said, “This Figures released from the Motorcycle Industry Association (MCI) show an increase in motorcycle sales for September and also month’s figures provide further evidence both of the continued show how a new number plate can influence sales. interest in motorcycling and the growing diversity of people taking it up. These figures reflect the changing face of The moped and motorcycle markets both achieved a 7% increase motorcycling, no longer polarised between enthusiasts and on new registrations over last September. The Adventure Sport commuters. sector saw spectacular growth with increased sales of 55%. “Although year to date registrations are still showing a decline Sports motorcycle sales were also strong; the Supersport and over 2003, the recovery of new motorcycle sales over the last Trail/Enduro classes both grew by 7%. Naked machine sales three months indicates that year-end figures will not be as also improved over September 2003. dismal as some have predicted.” DEALER STOCK CAN NOW BE ‘SENT TO A FRIEND’ TO HELP BIKE BUYERS KEEP To try out the ‘send to friend’ option, search for a vehicle on biketrader.co.uk, click on the vehicle description to DETAILS OF A BIKE HANDY, bring up the bike details pop-up and click the ‘send to friend’ button under the photo. this will then prompt you BIKETRADER.CO.UK NOW GIVES to submit your friends email address (or your own!) with USERS THE OPTION OF SENDING the option to write a short message. VEHICLE DETAILS TO THEMSELVES This has proved to be a massive success, not only for ease OR A FRIEND VIA EMAIL. of use amongst website visitors but also as another way to deliver better responses for advertisers. USE DEALER EDIT TO TARGET BRITAIN’S BIKE BUYERS DealerUPDATE | WINTER ISSUE | 2004 Every good bike dealer knows that the best way to shift “ stock is to get their bikes seen by the UK’s biggest Bike buying audience. It sounds simple but it’s a tricky task to SINCE THE INCEPTION OF THE DEALER achieve. Now Bike Trader has made it possible by letting EDIT 4 BIKE TRADER WEBSITE PROGRAMME dealers advertise their stock in many different websites WHEREBY THE DEALER HAS COMPLETE and publications, all from the same piece of easy to use CONTROL OF STOCK DOWNLOADS DIRECT TO THE software, Dealer Edit. BIKE TRADER WEBSITE, I CAN HONESTLY SAY THE ENTIRE PROCESS IS A STUNNING SUCCESS. Dealer Edit 4.10, the latest version of Bike Trader’s proven 13 software quickly enables dealers to enter their data on WE SET THE PROGRAMME IN FORCE DURING the system and then with the click of a button, send the THE 1ST WEEK OF AUGUST 2004 AND TO DATE ads to Bike Trader magazine and web site, honda.co.uk (7TH SEPTEMBER) WE HAVE SOLD IN EXCESS OF and even NXGN. 30 USED MOTORCYCLES BOTH BMW AND NON FRANCHISE MARQUES. DEALERS USING DEALER EDIT 4.10 “ CAN EXPORT THEIR DATA TO: MANY THANKS FOR YOUR VALUED SUPPORT • Bike Trader web site (biketrader.co.uk) Nick Wright, General Manager, Cannon BMW Motorcycles • Bike Trader Magazine (display ads and also trade spots) 7th October 2004 • Auto Trader Magazine (display ads and also trade spots) • Honda.co.uk (If they are a Main Dealer) EXPORT YOUR ADS INTO BRITAIN’S BEST SELLING BIKE MAGAZINE, • NXGN who then supply the data to MCN, Yamaha BIKE TRADER & Suzuki In order to save customers time This acclaimed software is easy to use, free to install and and effort, Dealer Edit has been there are no service charges or maintenance fees. The developed to export data direct to dealer only pays for where he or she wants to advertise the magazine, saving our clients their stock. It’s simple. time and effort in copy collecting and ad preparation. Alongside one click multi media advertising options, Dealer Edit supports day to day activity by producing By using Dealer Edit, Bike Trader will send all the bike professional looking branded sales flyers and stock lists – description, photos and sections through to its production both customisable! dept without you having to worry about deadlines and copy errors. FOR MORE INFORMATION OR TO BOOK A FREE INSTALLATION OF DEALER EDIT 4.10 PLEASE CONTACT THE BIKE TRADER SALES TEAM ON 0800 689 8766. S U P E R S I Z E YO U R A DV E R T I S I N G W I T H K I N G S I Z E P O P - U P S , M O R E O N PAG E 7 SELLING INSURANCE – ARE YOU COVERED (PART 2) IN THE LAST ISSUE OF DEALER UPDATE WE WARNED YOU ABOUT THE CHANGING RULES THAT WILL APPLY TO WARRANTY SALES. AS THE JANUARY DEADLINE LOOMS AND THE FINANCIAL SERVICES AUTHORITY WARN THAT REGISTRATION FROM DEALERS IS LOW, WE GIVE YOU AN UPDATE ON THE RULES THAT WILL DealerUPDATE | WINTER ISSUE | 2004 AFFECT ALL DEALERS WHO SELL INSURANCE PRODUCTS. The Financial Services Authority insurance in the UK but do not HOW DO I BECOME as possible as many firms are reported that they received become authorised or become REGULATED? holding up the process by not 12,710 registrations from the an appointed representative by You can register to apply responding. general insurance sector to the 14th January 2005, you must for authorisation at obtain an application pack and cease to do general insurance www.fsa.gov.uk/mgi. After HOW CAN THE FSA HELP 8,624 applications for business on this date. If you completing the registration, you’ll MY BUSINESS? 14 authorisation by 13th July (Six continue to do business whilst be sent the details needed to fill The FSA provide workshops months before the registration unauthorised, you will be out the application online or be through their Industry Training deadline – the last date for committing a criminal offense sent a paper copy. department. Subjects include applications that FSA could and can be prosecuted. ‘Conduct of Business guarantee completion before the WHERE CAN I GO IF requirements and complaints new rules take effect). WHY IS THE INDUSTRY I NEED HELP? handling’ and ‘Senior BECOMING REGULATED? You can access a number of Management and approved Of these registrations, 6,480 were Regulation will mean a fairer fact sheets on the FSA’s website person responsibilities.’ For from the secondary insurance deal for consumers while including ‘Mortgage and general more details and to book, check market which comprise of firms ensuring that the industry is insurance – what’s changing?’ the website. that sell insurance as a committed to good and lawful and ‘Becoming an authorised secondary business including business practices. Good general firm.’ There is also a frequently Sarah Wilson from the FSA said, bike dealers. insurance businesses should asked questions section on the “We know that many motor prosper under the website. Alternatively call the businesses that transact By the 13th July, the FSA had new regulations while poor FSA’s Contact Centre on 0845 insurance businesses have sent out 5,980 preliminary letters businesses will not be able 6055525. already taken steps to ensure to applicant firms stating the to continue in this manner, they will be appropriately scope of their authorisation. ensuring a good reputation CAN I HELP QUICKEN THE regulated after 14 January - These letters precede a formal for the industry as a whole. APPLICATION PROCESS? by applying to us for authorisation unless FSA Some firms are not disclosing all authorisation, becoming an reconsider following considerable I HAVEN’T REGISTERED YET – the relevant information required appointed representative or changes in circumstance or new HAVE I LEFT IT TOO LATE TO BE when applying. When this changing their activities so information. REGISTERED BY THE JANUARY happens the FSA have to write to that they are not covered by DEADLINE? the firm to question why the our rules. But many more firms These figures show that the FSA 13th July was the last date that information wasn’t disclosed. still need to act. There is plenty have made a lot of progress in the FSA could guarantee applying Firms can help the FSA by being of help available on the FSA's regulating a large number of firms would be registered by open and disclosing any website and via our contact firms at one time. However it is 14th January 2005. However, the information they think may be centre on 0845 6055 525 - so still concerned that the number FSA will try to deal with “late” relevant, even if they are unsure. firms who think they may be of registrations from the applications and can sometimes Also, if you are asked for further affected should act now to secondary insurance market is turn an application round in less information respond as quickly make sure they are ready.” still low. If you want to sell than six months. P R OT E CT YO U R B U S I N E S S AGA I N S T B U Y I N G S CA M S , F U L L D E TA I L S O N PAG E 6 SALE OF THE CENTURY YOU NAME IT, IT'S FOR SALE ON BIKETRADER.CO.UK… SUPERSPORTS, CRUISERS, SUPERMOTARD, QUADS, SCOOTS…THE LIST GOES ON. DEALER UPDATE HAS PULLED OUT SOME OF THE RAREST AND QUIRKIEST MOTORCYCLES. DealerUPDATE | WINTER ISSUE | 2004 DUCATI 999R FILA HUSQVARNA SMR630 EDDIE SEEL MV AGUSTA F4 ORO Its not often a manufacturer gets to celebrate Husqvarna is the godfather of Supermotard Owned by the likes of the late Barry Sheene, its 200th World Superbike win; but how many racing and was the first to incorporate a F1 ace Eddie Irvine and King Juan Carlos of manufacturers are as synonymous with racing mass-produced supermotard in its range. Spain, this no-expense-spared machine is one as the mighty Ducati. Only 200 of the 999R Fila So with supermoto gaining popularity, it of 300 mega-exclusive bikes hand made by MV were produced, sporting the same livery that seems fitting that during its centennial year in conjunction with Ferrari. There are only 40 appeared on the 999F03 that took Neil Hodgson it should release a replica of the stonking of the incredible Oro – meaning Gold in to this landmark win at Monza. No expense has SMR630 as ridden by the current S1 champ, Italian – in the UK, so you're unlikely to been spared with the Fila. Sharing a tweaked Eddie Seel. Husky hasn't skimped on the spec, see another on the road. Which is a version of the 999 and 999S's motor, with a 630cc thumper kicking out around shame as most of us won't be able lightweight Ducati Corse forged wheels, fully- 60bhp, carbon clutch and ignition covers and to appreciate the carbon fibre 15 adjustable titanium nitride coated Öhlins forks Marzocchi racing forks. As you'd expect from bodywork, corking cast magnesium and a host of other weight-saving gubbins, the a racer, everything is adjustable to cut those single-sided swingarm, 750cc Fila is a machine to make a B-road thrash as vital tenths from the lap time. inline four and the classic quad exhilarating as Ducati's 200th victory. exhaust setup. SACHS XTC 125 SUZUKI QUADSPORT Z400 HUSABERG FS450E Not every biker has deep enough pockets for a Not a lot of people know this, but Suzuki With a growing market for road-legal superbike, which is why the twist 'n' go set are invented the four-wheeled ATV back in the supermotos, Husaberg's FS450e manages to looking to small capacity race-reps for their early '80s. This is probably due to the fact that be a decent streetbike as well as a competitive kicks. The Sachs XTC 125 might only have a legal wranglings in the US of A meant that machine out of the box. It's such a good racer Suzuki-sourced 15bhp 4-stroke, but in the Suzy limited the number of quads to limit the in fact, that the budding supermoto/motocross local teenage ring road rampage, show number of lawsuits. But now that most of rider needn't make any major modifications to matters more than go. Looking every inch the these cases are thrown out, Suzy's back in the get a front-running ride. Styling wise the racetrack refugee, the XTC is a very appealing fray; most notably with its fantastic QuadSport 'Berg is free from gimmicks and only available proposition for youngsters, new-comers or Z400. Combining the proven 398cc single from in the company's trademark yellow and blue anyone else crippled by spiralling insurance its DR-Z, a sorted high-tensile steel chassis colour scheme – not that this matters because premiums. Yours for under £3,800, German and tasty looks, it's one of the best sports Husaberg's machines are designed to be reliability doesn't get much cheaper. ATVs available today. ridden hard and fast – posers need not apply. DealerUPDATE | WINTER ISSUE | 2004 16 TRIUMPH ROCKET III Subtle it ain't, but you can't knock Triumph for squeezing a gargantuan 2.3-litre triple into their latest cruiser. None of its competitors come close in the power stakes, but its 140bhp is only half the story, because it's torque that counts – and this has it in spades. 147lb/ft at just 2,500rpm, which is enough to pull down a council tower block. But, according to those who have ridden it, the Rocket's agility belies its size, both on the move and negotiating tight spaces. At a standstill, its no oil painting – but neither was Charles Bronson, but they'll both give you a pasting, given the chance. TO FIND OUT HOW TO ADVERTISE WITH BIKE TRADER, PLEASE CALL 0800 689 8766 OR EMAIL SALES@BIKETRADER.CO.UK (WEBSITE) OR CALL 0161 836 4444 (MAGAZINE) We ❤ you all As you can see, we’ve had a great response to our trade competition and will announce the wacky winner of the trip for two to New York very soon. So thank you all for taking part and keep watching this space… THE LARGEST CLASSIFIED Call 08006898766 to 1 The U K s N o. BIKE WEBSITE IN THE UK. THE BIGGEST SELLING talk to a team member CLASSIFIED BIKE MAGAZINE IN THE UK. GET LISTED IN NEW TRADE ONLY DEALER DIRECTORY IN A BID TO PROVIDE THE BIKE-BUYING PUBLIC WITH THE BIGGEST AND MOST COMPREHENSIVE DATABASE OF UK BIKE DEALERS, BIKE TRADER HAS RECENTLY REVAMPED ITS DEALER DIRECTORY. All UK dealerships will feature a free basic listing, displaying their name, address and phone number, whilst all existing dealers contracted on the Bike DID YOU KNOW THAT DealerUPDATE | WINTER ISSUE | 2004 Trader website will also receive a link to their stock BIKE TRADER PROVIDES list on biketrader.co.uk and a dealership logo. AN AREA ON ITS WEBSITE JUST FOR DEALERS? ENHANCED LISTING The trade advertising homepage www.biketrader.co.uk/tradeadvertising Free to dealerships already advertising with the Dealer Branding package, Enhanced is packed full of useful information for Listing tells the UK's biggest bike buying audience why they should choose their next existing and potential Bike Trader bike from you. advertisers. Within the trade section you can see ENHANCED LISTINGS FEATURE: how advertising with biketrader.co.uk 18 can help your business via products • PRIORITY IN THE DEALER DIRECTORY SEARCH RESULTS such as Dealer Edit, its Dealer Directory, Digital Television, WAP • SPACE FOR DEALERSHIP AND ASSOCIATED LOGOS technology and online partner sites. You can also place bike adverts online • A 50-WORD 'DEALERSHIP PROFILE' via the ‘Place a Trade Advert’ option. • SPACE FOR A SITE PHOTO Dealers can find statistics about the Bike Trader magazine and • LINKS TO DEALER WEBSITE biketrader.co.uk and access research • COMPANY TAGLINE into the most searched for bike makes and models on the site. You can also • FULL ANCILLARY SERVICES LISTING see how its parent company Trader Media Group is investing money to ensure Bike Trader sustains its position as market leader. In addition, subscribers to the Enhanced Dealer Directory package can access a secure online Profile Maintenance area, enabling dealers to quickly and easily amend details To visit the trade advertising as and when required. homepage go to: www.biketrader.co.uk/tradeadvertising The Enhanced Dealer Directory is available free to all dealers currently signed to Bike Trader Digital's Dealer Branding package. For more information on advertising with biketrader.co.uk To find out more, visit the Dealer Directory from the 'Buy' menu at the top of the phone 0800 689 8766 or email Bike Trader website, or call the Bike Trader sales team on 0800 689 8766. firstname.lastname@example.org DEALERS MUST DECLARE STOCK TO INSURANCE DATABASE With the costs of compensating victims of uninsured road The insurance industry recognises that this can be very users spiralling out of control, the insurance industry, the time consuming so the process has been made as simple Government and the Motor Insurance Bureau – which is as possible. Dealers can either submit the required responsible for this compensation – agreed that information via their insurers or directly to the database. something needed to be done quickly. WHAT WILL HAPPEN IF I DON'T SUPPLY DETAILS Purging the roads of private road users without insurance OF ALL OF MY STOCK? was relatively easy. The Motor Insurance Database (MID) was set up, listing uninsured riders' registration numbers The Motor Insurer's Information Centre (MIIC) oversees which are relayed to traffic patrol officers or roadside this scheme and has told Dealer Update that there are numberplate recognition cameras. It was however, far still a substantial number of dealers who have failed to DealerUPDATE | WINTER ISSUE | 2004 more problematic to include vehicles in dealer stock due provide the necessary information. Failure to do this will to the speed that they are moved around the trade and the mean the MIIC will force your insurers to take action. This fact that stock is usually kept off the road. can include: Since 2001, dealers have had a responsibility to provide • Tightening of existing insurance policy conditions information on vehicles in their care. While specific information on vehicles in the care of dealers such as • Refusal of claims involving vehicles insurers weren't make, model, permitted drivers and class of use is told about optional (although this information will make it easier to get the uninsured contingent off the roads), dealers must • A fine of up to £5,000 declare when a particular vehicle was in their possession. Also bear in mind that you may find getting renewals SO WHICH VEHICLES SHOULD I DECLARE? tricky as insurers now have to confirm the compliance 19 status of the policy holder. • All taxed vehicles in your custody or control for 15 days or more MIIC’s Neil Drane issued a warning to traders, 'Insurers have been providing information to their policyholders • Untaxed vehicles must be declared using the trade plate concerning the MID for over two years and the time for number those in the motor industry who have chosen to ignore requests for information from their insurers is over. We’re SO WHICH VEHICLES DON'T I NEED TO DECLARE? now in the process of identifying those policyholders who have ignored their legal obligations and are actively • Those that are in your custody for less than 14 days (you referring matters to the authorities for prosecution'. must keep a record of it having been under your control for seven years) IF YOU HAVE NOT DONE SO ALREADY, SPEAK TO YOUR INSURANCE COMPANY IMMEDIATELY. FOR MORE • Vehicles that are never used on the roads. INFORMATION, VISIT WWW.MIIC.ORG.UK DTV revamp brings fresh look to dealer stock Bike Trader has redesigned its cable sites on Interactive TV allows users to search through Bike Trader’s Telewest and ntl allowing dealers to take huge database of bikes. It currently receives around 60,000 banner space on the Telewest site linking to searches a month and this number is due to increase an exclusive micro-site of their own. The significantly with the launch of the new sites. sites, launched in early August, have a fresh new look which is consistent with the Sky site Bike Trader can be found on Sky Active, Telewest, ntl and and web site. Kingston Interactive simply by pressing ‘Interactive’ on your digital remote control. The Telewest and ntl sites will also introduce new links to e-commerce micro-sites through links and banner spots to For more information on buying banner space on Telewest products such as providence checks, finance, insurance and please phone Jason Biffin on: 020 8544 7023 breakdown services from companies including the AA and MoneySupermarket.com. BIKE TRADER JOINS DealerUPDATE | WINTER ISSUE | 2004 THE PARTY AT THUNDERSPRINT 2005 BIKE TRADER HAS RENEWED ITS MAJOR SPONSORSHIP OF THUNDERSPRINT 2005 20 WHICH WILL BE HELD IN NORTHWICH, CHESHIRE ON THE 8TH – 9TH MAY. Final details are yet to confirmed but Bike Trader will have premium stand space at the show as well as promotional staff touring the whole site with the latest issue of Bike Trader magazine. Thundersprint organiser Frank Melling said, “We are delighted to have Bike Trader continue its sponsorship of Britain’s biggest biking street party. Sponsorship from a publication the size and quality of Bike Trader is recognition of the status of Thundersprint within the biking world and we look forward to continuing our long term relationship with such a dynamic and ambitious partner.” Penny Whitelock, Managing Director of National Magazines, commented, “We were pleased with our sponsorship of this year’s Thundersprint. The show is unique in that it reaches the whole spectrum of bike enthusiasts from classics and customs to modern Superbikes and touring machines. The attendance was huge, with 75,000 fans packing Northwich town centre, and this gave us first class exposure to a lot of customers. The relaxed atmosphere was great and the media coverage of the event excellent. Bike Trader is the number one publication if you want to sell your bike – whatever it is – and so naturally we want a high presence, and strong representation, at the place where our customers will be: that means the Thundersprint. There is no other event like the Thundersprint anywhere in the world and we are proud to be key sponsors.” ENSURE THAT YOUR STOCK IS SEEN BY 75,000 THUNDERSPRINT VISITORS, PHONE BIKE TRADER MAGAZINE ON 0161 836 4444 MOTORCYCLE MUSEUM RISES FROM THE ASHES THE NATIONAL MOTORCYCLE MUSEUM, DESTROYED Visitors to the museum will notice some distinctive changes BY A CARELESS CIGARETTE 15 MONTHS AGO, WILL including 5 huge exhibition halls, an extended reception area, new displays and a £1.2 million sprinkler system. The museum bosses RE-OPEN ON THE 1ST DECEMBER THANKS TO A £20 are expecting these new offerings will be even more attractive to MILLION RESTORATION. enthusiasts and hopefully attract more than the 250,000 visitors a year they attracted before the fire. The fire threatened the future of the museum after spreading through the complex on the 16th September 2003, but after 15 The museum displays a vast cross-section of machines which has months of hard work the museum is looking forward to a new start. always been the museum’s most popular attraction. The 5 times TT winning works Triumph – nicknamed Slippery Sam – is back A discarded cigarette end started the fire by setting light to a pile of after a total rebuild as are all the race dominating works Norton air conditioning filters and cardboard boxes. The blaze spread from the late 80’s and early 90’s. rapidly and the 120 fire-fighters who attended could only put up DealerUPDATE | WINTER ISSUE | 2004 firebreaks to limit the damage. The damage was extensive but no Nick Hartland, the museum’s development manager said, one was injured. “The British Bulldog spirit has run through all we have tried to achieve. The owner, Roy Richards, was determined we would In spite of staff and volunteers wheeling out as many bikes as not buckle in the face of adversity, and whilst all the staff have possible, 380 were still badly damaged. Three display halls were kept their jobs, they have also shown a degree of support and destroyed and many of the conference halls were badly hit. dedication above and beyond the call of duty. However, a huge restoration project has meant that the re-vamped “It is fitting, therefore, that with this spirit we have museum will contain around 650 machines with restoration demonstrated here, that the museum should be testament progressing at a rate of about 1 machine a month. The museum is to the golden age of British motorcycling.” aiming to increase this number to around 800 bikes by 2007. 21 GIMME, GIMME, GIMME BIKE TRADER REALISES THE IMPORTANCE OF PROVIDING PERIPHERAL SERVICES TO DRAW A WIDER AUDIENCE, AND THERE ARE FEW BETTER WAYS OF ACHIEVING THIS THAN PROVIDING USERS SOMETHING FOR NOTHING. Competitions on biketrader.co.uk and in Bike Trader magazine receive many thousands of entries every month, and with a rolling list of top prizes from bikes to books, it ensures that customers come back. So far this year, Bike Trader has given away prizes totalling the value of over £86,000, providing huge coverage for those that donate prizes. Over the last 12 months, thousands of lucky Bike Trader customers have entered to win… • A Kawasaki Z1000 These competitions are open to all, so go to • A TVR Sagaris with over 15,000 entries biketrader.co.uk/competitions for your chance to win or • A Harley-Davidson Sportster 53c receiving more than look out for promotions in your local Bike Trader magazine. 12,000 entries • A Peugeot Jet Force 50 with over 9,400 entries If you'd like to take advantage of • A Traka SC60 Kids Dirt Bike gaining massive exposure at • A Mini Cooper in association with Autoglym minimal cost by donating a • A holiday in Thailand worth £2000 with prize, contact the editorial TravelSupermarket.com team, email: • An on-road quad bike, netting over 6,500 entries email@example.com • A four day holiday for four to Disneyland Paris Resort with or call 0208 544 7000. over 6,000 entries • Tickets to a host of top shows, including the International Motorcycle and Scooter Show. SPOT THE DIFFERENCE AND WIN £100 WORTH OF PRODUCTS FROM BABY BIKER! WE’VE TEAMED UP WITH BABY BIKER TO OFFER ONE LUCKY READER £100 WORTH OF PRODUCTS FROM BABY BIKER (WORTH UP TO £200 AT RETAIL!) Baby Biker is the UK’s first and premier child-wear specialist, covering a wide range of products including jackets, trousers, boots, gloves, helmets and one piece suits - suitable for off road and Minimoto racing. Plus it offers a wide range of T-shirts, bibs and babygrows. Baby Biker is now offering dealers up to 50% trade discount on SRP. DealerUPDATE | WINTER ISSUE | 2004 VISIT BABY BIKER’S WEBSITE, SHOP OR RING/FAX FOR THE LATEST 2005 BROCHURE, AS FEATURED. TELEPHONE 01926 889165 OR FAX 01926 429541 E-MAIL INFO@BABYBIKER.CO.UK WEBSITE: WWW.BABYBIKER.COM BABY BIKER, 11 UNION RD, LEAMINGTON SPA, WARWICKSHIRE, CV32 5NB. # HOW TO ENTER 22 FOR YOUR CHANCE TO WIN THIS FANTASTIC PRIZE SIMPLY HIGHLIGHT THE THREE DIFFERENCES BETWEEN THE PICTURES OF THE GORGEOUS BIKE TRADER BABES, COMPLETE YOUR DETAILS BELOW AND POP THEM IN THE POST. CLOSING DATE: 31ST JANUARY 2005 GOT THEM? JUST FILL IN YOUR DETAILS AND SEND THEM TO DEALER UPDATE, 3RD FLOOR, HARTFIELD HOUSE, 41-47 HARTFIELD ROAD, WIMBLEDON, LONDON, OR EMAIL EDITORIAL@AUTOTRADER.CO.UK (T&C’S APPLY, AVAILABLE ON REQUEST) RECOMMEND A FRIEND FOR AN EXTRA CHANCE TO WIN! * Know someone that would like to receive Dealer Update? Fill in their details below for an extra chance to win. * Name: Friends Name: Dealership: Dealership: Address: Address: Telephone: Telephone: Email: Email: With reliable access to impartial trade information your key staff can make informed purchasing decisions without burning your budget dealernews BRITISH The UK’s leading motorcycle and scooter trade magazine offers you key business information ~ and it is FREE IN-DEPTH NEWS PRODUCT INFORMATION INDUSTRY FEATURES FINANCIAL AND LEGISLATIVE UPDATES EMPLOYMENT OPPORTUNITIES TRADE COMMENT Distribution includes named company owners plus heads of department ie motorcycle sales manager, scooter sales manager, clothing manager, spares and accessories manager, workshop manager etc. Do all your decision makers receive a free copy? To receive British Dealer News fax: 01237 422 661 or e-mail: firstname.lastname@example.org with your name and job title, plus the company name, full postal address. If you wish to receive the magazine direct to your home please supply that address in addition to the company address and clearly mark ‘home’. Please including postcode(s). British Dealer News is published monthly by Mayo Willis Magazines Tel: 01624 844098.