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TOP FUNDRAISING IDEAS - Centrepoint

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					                      Fundraising Pack 2011


                                                CONTENTS
WELCOME............................................................................................................. 1
  MAKING A DIFFERENCE ...................................................................................... 1
  THE UNDERLYING ISSUE ..................................................................................... 1
  A SUMMARY OF SERVICES .................................................................................. 1
  WHERE THE MONEY GOES ................................................................................... 2
GETTING STARTED ................................................................................................ 2
  FUNDRAISING TOOLS ......................................................................................... 2
  PLAN AHEAD...................................................................................................... 4
TOP FUNDRAISING IDEAS ...................................................................................... 4
ORGANISING AN EVENT ......................................................................................... 5
FUTHER INFORMATION .......................................................................................... 6
  BRANDING ........................................................................................................ 6
  LEGAL MATTERS ................................................................................................ 6
  INSURANCE: ..................................................................................................... 6
  CONTACT DETAILS: ............................................................................................ 6
  AND FINALLY… ................................................................................................... 7




Charity number 292411
Registered as Centrepoint soho
WELCOME
Thank you for choosing to raise money for Centrepoint. This document aims to
give you all the basic information you need to be a successful charity fundraiser.

Fundraising can be enormous fun but is often challenging too. Ultimately,
however, the more creative you are and the better you plan the more successful
you will be. You may have numerous ideas already but please take the time to
read this document thoroughly and make sure you are making the most of those
ideas. You may even like some of our suggestions too.

MAKING A DIFFERENCE

Passion is vital for successful fundraising. If you understand where the money
goes and why those services are provided you will be more motivated to
fundraise and your family, friends and colleagues are much more likely to
support you.

To help you get your message across, we have collated some facts and phrases
that we use in our fundraising.

THE UNDERLYING ISSUE
Centrepoint‟s Youth Homelessness Index (2004), researched by York University,
estimates there are at least 50,000 homeless young people in England each
year. This is about 1 in 60 of all 15-19 year-olds in England, or the total number
of all 15-19 year olds living in a major city such as Manchester.

„Homeless‟ may mean staying on a friend‟s sofa‟s rather than living on the
streets but in every example it certainly means not having a safe place to live in
which you have a legal right to remain. You cannot claim benefits or housing
support unless you have a „permanent‟ address.

A SUMMARY OF SERVICES

“Centrepoint is the national charity that supports and campaigns for homeless
young people. We offer a range of safe accommodation from emergency night
shelters through to supported independent flats and specialist mother and baby
services. Our services help young people address the issues that led them to
become homeless and offer the chance to turn things around with counselling,
accredited education programmes, life skills courses such as cooking and
budgeting, and opportunities to work.”

“Since Centrepoint was established in Soho in 1969 the organisation has
supported more than 70,000 homeless young people. The majority of our work
is in London but we are expanding services in the North East of England. We
have also formed partnerships with many smaller organisations across the
country to share our knowledge, experience and resources.




Charity number 292411
Registered as Centrepoint soho                                         Page 1
  WHERE THE MONEY GOES
  Here are some examples of what the money you fundraise is likely to be spent
  on:
   £15 could provide a safe warm bed and support for one night, for a homeless
     young person
   £50 can buy hot meals for a homeless young person for one week
   £85 could buy pots and pans for a self-catering Centrepoint flat, preparing a
     young person for independent living.

  For more information about Centrepoint visit www.centrepoint.org.uk.


  GETTING STARTED
  Now you know what we do, it is time to get started with your fundraising!

  Please do not leave your fundraising to the last minute; it is generally easier to
  raise funds before you take part in an event and knowing you have already
  raised most or all of the money will make the event much more enjoyable too.

  FUNDRAISING TOOLS

1. Online Sponsorship:

  www.virginmoneygiving.com is a new fundraising website that helps charities
  and fundraisers raise more money online.

  Virgin Money Giving is a 100% not-for-profit charity fundraising website. It‟s
  designed purely to help people raise more money online, without taking a penny
  in profit. This means more of the money you raise will go to Centrepoint. Log
  onto the website, select the activity you are doing and then select Centrepoint as
  your chosen charity. You are then free to personalize your page with your story,
  photos and more.

  For information on how to set up your page go to www.virginmoneygiving.com
  and search for “Centrepoint”.

  www.justgiving.com is another fundraising tool - you can create a free online
  sponsorship form with your story and even a photo if you wish. You can then
  email the page link to all your friends and family, who can then donate or pledge
  online using a debit or credit card. The page can be accessed in the UK or abroad
  and is a great way to ensure you reach as many people as possible. The money
  is collected directly from the donor and put straight into Centrepoint‟s bank
  account which saves us money and saves you the hassle of chasing everybody
  for their donations.

  For information on how to set up your page go to
  http://www.justgiving.com/centrepoint/raisemoney and follow the instructions.




  Charity number 292411
  Registered as Centrepoint soho                                          Page 2
NB: Justgiving is now available on Facebook. Search in Applications for
Justgiving and add it to your home page.

2. Paper sponsorship forms are the traditional way of getting people to
sponsor you, these are a great way of getting people on board and you will find
one attached to this pack. Distribute these among your family and friends (you
can photocopy the one we supply you with) and ask them in turn to pass it round
their friends and family increasing the circulation. Carry your sponsor form with
you EVERYWHERE! You never know where the opportunity may arise to get
sponsorship.
A top tip is to ask a generous family member or friend to put the first
amount on your form or ‘Just Giving’ page. Sponsors often look at the
previous amount given before they write their contribution, so a high
figure will encourage others to be generous too.

   Gift Aid

   If you pay income tax and have made donations to charities of less than
   your total income tax bill; either you or the beneficiary charities are able
   to claim back the tax paid. Gift Aid is the mechanism by which charities
   claim back basic rate (22%) income tax paid on monies donated to them.

   If your donor does not pay income tax or they intend to claim back the tax
   on your donation themselves, they must not tick the Gift Aid box.

   Please ensure that all donors who want Centrepoint to benefit from Gift
   Aid tick the relevant space on the sponsorship form, provide their address,
   and confirm their donation with a signature. If these steps are not
   followed we will not be able to claim Gift Aid on that donation.

3. ebay: charity fundraisers have long generated money from the sale of
unwanted items whether through work, garage or car boot sales. ebay have now
made this process a whole lot easier by working with www.missionfish.org .

You can choose what proportion of the value received you wish to donate and
ebay will match that by donating the same proportion of their fee. If you give
100% of the items value, ebay will waive their fee. They will also claim Gift aid
on the charities behalf.

For more information on how to set up a charity sale on ebay go to
http://pages.ebay.co.uk/community/charity/sellerinfo.html and follow
instructions.


4. Collecting tins, buckets, balloons, posters and leaflets are available on
request.




Charity number 292411
Registered as Centrepoint soho                                         Page 3
PLAN AHEAD

So… you have your sponsorship forms and you know how much you need to
raise. It is sensible now to take the time to create a plan and break the
fundraising target into the manageable amounts. For example, your fundraising
target is £2,000, think of 20 ways you can raise £100 or how much you need to
raise each month and, hopefully, it will all seem much more achievable.



TOP FUNDRAISING IDEAS
Please find below some further tips for successful fundraising:

Ask Everyone! Do not overlook the obvious sources of sponsorship, ask your
family and friends and neighbours if they will sponsors you and if they will ask
people they know. Let people know what you are doing by telling your local
paper, church newsletter or other publications and ask them to print your
Justgiving page link at the bottom of the article.

Workplace Fundraising: If you work, approach your employer and tell them
what you are doing and why. Large companies often run „match giving‟ schemes
where they will donate a pound for every pound you raise. This doubles the
amount you can raise for Centrepoint with no extra effort! You may be able to
hold an event such as a raffle or cake sale at work, or e-mail/take your
sponsorship form around to your colleagues. Your employer or a local business
may also be prepared to sponsor you in return for their logo on your t-shirt.

Give something back: It is good to offer people something in return for their
money, even if you just thank them and let them know how you got on. However
if you offer a service or a prize in return you will find that the same people will
keep coming back. Ask local businesses if they will donate a prize or ask your
friends to donate their skills and time rather than money then organise one of
the following events you can invite people to:

   Home Cinema – hire a old classic or new release DVD, make popcorn and
    other snacks and invite people over to watch it at your house. Ask people to
    pay the price of a cinema ticket towards your fundraising.

   Girls or Boys Night: A pamper night for the girls always goes down well,
    gather up any products you have, ask any friends who are good at hair or
    nails to come along, put on some music and enjoy! For the boys a pool
    competition or poker party could also work well. Ask people to pay to attend.

   Auction of Promises: You may know people who can donate their skills for
    free such as massage, babysitting or cooking. Auction them off to the highest
    bidder or hold an open day when people can book appointments for a fee, the
    money can go towards your sponsorship.




Charity number 292411
Registered as Centrepoint soho                                         Page 4
   Quiz Night or Sweepstake: Hold a sweepstake on your finishing time or get
    people into teams and hold a quiz night in your home, local pub or office.
    Offer a prize to the winning person or team.

   Piggy Back Existing Events: If your local pub, sports centre or workplace
    already holds events such as a quiz nights, five-a-side or a book sale. Ask
    them if they will donate the proceeds of one event to your fundraising in
    return for helping out. Alternatively ask if you can put a collection tin in
    reception or take a collection bucket around during half time at a popular
    sporting event such as a football match.

ORGANISING AN EVENT
Before organising any event there are a few things you must consider.
Please note also, if you have not organised a large event before, it might
be best to do a few small events to begin with while you get the hang of
things.

● Costs: What will you have to pay for? Think about the venue, any materials or
equipment, refreshments and tickets. Work out what you will need and how
much it will cost to put on the event.

● The ideal for any fundraising event is that the event will cost one third or less
of the money it makes. So how many tickets do you need to sell to break even?
Be realistic - you need to make sure the event is going to make money and be
worthwhile doing. You can make sure this happens by selling tickets in advance.

● Check there aren‟t any similar events going on locally on the same day or any
other big sporting events, for example a football match or the Grand National
that your target audience will want to go to.

● How much time have you given yourself to organise everything? Have you built
in contingency time?

● Make sure you have your venue or entertainment confirmed before you start
advertising or selling tickets. Get something in writing.

● Do you already have a captive audience for ticket sales? If not, you need to
think about how you will promote this to the general public, can you get yourself
in the local press?

● Think about the time of year – make sure your venue and event will survive
any seasonal weather. Have a back-up plan if this is the case. Another good
reason to sell tickets in advance!

● Publicity: Local press are often interested in stories of charity events or people
taking part in a challenge, this can help you gain more sponsors or sell more
tickets to your event. Our in-house Press & PR team may be able to help you
get some local coverage of your fundraising efforts. Please note, however, we



Charity number 292411
Registered as Centrepoint soho                                          Page 5
cannot guarantee media interest in any particular event and that you should
discuss any opportunities with us at the earliest when you first start the planning
process.



FUTHER INFORMATION

BRANDING

Charities rely on public trust in their brand to be successful. To maintain this
confidence all Centrepoint works hard not to be associated with activities or
views that may attract negative media coverage or affect negatively the young
people we support.

Please make sure we have agreed any public use of our logo or fundraising
materials at least one week before its scheduled use.


LEGAL MATTERS

There are certain regulations to which all fundraisers must adhere. Please
contact us if you plan to:

   use Centrepoint collecting tins in public places
   provide letters to authenticate your fundraising approaches
   apply for licences etc. for a specific event
   advertise publicly

Your initial planning should highlight any legal concerns. Please involve us in our
planning at the earliest possible stage to avoid any unforeseen complications.


INSURANCE:

Centrepoint cannot accept responsibility for any loss, damage or injury from
your fundraising. Centrepoint‟s insurance does not cover your property or the
property of your helpers/guests, nor does it cover your personal liability for
any injury suffered by yourself or anyone else as a result of taking part in an
external event.




CONTACT DETAILS:

If you have any questions or require further information then please contact


Charity number 292411
Registered as Centrepoint soho                                         Page 6
Ruth Eldridge                              Tel: 020 7423 6868
Relationship Officer                       Fax: 0845 466 3500 (FAO: Ruth
Centrepoint HQ                             Eldridge)
Central House                              Email: r.eldridge@centrepoint.org
25 Camperdown Street
London
E1 8DZ



AND FINALLY…

Keep going! You are always going to get some knock backs but do not let them
put you off; it is all part of the challenge of fundraising. Remember we are here
to help if you need any support or advice. When those knock backs do happen
remember what you are doing will help Centrepoint get homeless young people
off the streets and back in to education, training, and give them the opportunity
to live a long and fulfilled life. That is their challenge, thank you for taking on
yours.




Photo courtesy of John Pritchard


GOOD LUCK!




Charity number 292411
Registered as Centrepoint soho                                          Page 7

				
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