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					WHAT ARE NOVALASH LASH EXTENSIONS?
NovaLash Eyelash Extensions are a glamorous new way to extend the length and thickness
of eyelashes, and are a practical, convenient and beautiful alternative to the daily use of
mascara. Unlike decades-old, traditional false lashes, lash extensions are the first innovation
in lash lengthening that can be worn daily, without nightly removal. Because each tapered,
synthetic lash is bonded to a single natural lash, the final result is natural looking and difficult
to detect, even close-up.

HOW LONG DO THEY REALLY LAST?
When properly applied, using the Platinum Bond Adhesive, NovaLash lash extensions can be
worn throughout the year with minimal monthly maintenance. Touch-ups are recommended
after the initial full set application to replace any lashes that may have fallen off. To maintain
the full, thick appearance of a new set of lashes a visit to your beauty/lash professional is
required every 4 weeks.

CAN LASH EXTENSIONS HARM NATURAL LASHES?
When applied properly, lash extensions will not harm natural lashes. NovaLash lash stylist
Sophia Navarro has developed a technique that allows natural lashes to grow and thrive with
extensions. This technique requires several different “separation” steps during the application
process. Each natural lash continues to grow and shed in its natural cycle because each
extension is bonded to one individual natural lash independent from its neighboring lash.

CAN MASCARA BE USED WITH LASH EXTENSIONS?
On a fresh set of lashes, mascara is not needed because the glue is black. If mascara is
needed, it should only be used when a touch-up is drawing near. Water soluble mascara can
be worn; however constant use of mascara may shorten the life-span of lashes. Waterproof
mascara is not recommended for use as it will dissolve the bond with the lashes.

ONCE APPLIED, WHAT IS THE PROPER WAY TO CARE FOR LASHES?
Nightly conditioning is necessary to maximize the life of the extensions. NovaLash’s
nighttime conditioning pads are perfect for cleaning the lashes free of any makeup or debris
while moisturizing the lashes to maintain flexibility. The glycol and carbonate free mascara,
specifically formulated for use on extensions without interfering with the effectiveness of the
adhesive, is used toward the end of the third or fourth week when it is time for a touch-up.
Using a mascara brush to comb the lashes free of tangles is also recommended. You wouldn’t
leave a hair salon without top of the line hair products — same with your lashes!
STRENGTH
P L AT I N U M B O N D B Y N O VA L A S H
NovaLash’s Platinum Bond Adhesive is the #1 lash adhesive in the world and was
recognized as ICMAD’s “Cosmetic Innovation of the Year” in 2007. Platinum Bond is an
extra strength elastomeric lash adhesive, rubber toughened to be strong and flexible.
With Platinum Bond lashes last upwards of 6 to 8 weeks, correlating to the natural lash
lifecycle. The application of NovaLash lashes adhered with Platinum Bond results in
lush, long-lasting, eye-opening lashes for each wearer.

The biggest challenge that the lash extension industry faces is trouble with inadequate
adhesives that do not stick well. For this reason, NovaLash has developed Platinum
Bond Adhesive, a physician formulated, medical-grade adhesive that lasts up to four
times longer than competing brands.

The most durable lash extension adhesive available •
Rubber Toughened, Extra Flexible, Extra Strength
Bond • Highly resistant to heat and friction •
Strength: 3700 PSI (Steel: Steel Tensile Shear) •
Color: High Gloss Black • Set Time: 30 to 55 seconds
• Viscosity: High • Temperature Range: -65˚ to 280˚ F
• Physician Approved • Physician formulated •
Medical-grade • Highly waterproof • Oil resistant
PURITY
 SENSITIVE EYES FUME-FREE ADHESIVE
                      BY NOVALASH
Dubbed the healthiest lash extension system on the market, this fume-free
adhesive was designed for clients with sensitive eyes and allergies. Because you
deserve the finest products available, Novalash produces products that are:


• Physician        Formulated  •   Medical-grade  •
  Formaldehyde Free as manufactured and
  d e l i ve re d as confirmed by testing under EPA
  method TO-11A/ 8315HPLC-UV* • Contain only
  ingredients approved by the FDA for medical
  and/or cosmetic use • AEWCA approved • ISO-
  10993 • Quality-control manufactured


• NovaLash goes to great lengths to eliminate the
  formation of formaldehyde in its adhesive during
  the manufacturing process. There are many extra
  steps followed to purify our adhesives. If these
  steps are not followed, formaldehyde can form in
  the bottle as a biproduct of exposure to water
  vapor in the air.


• Once the adhesive bottle is opened for use,
  diminimis amounts of formaldehyde are produced.
  The amount of formaldehyde produced during the
  drying process is not a health hazard.
       EYE
 . . .TA L K           ABOUT



 C A N DY. . .
N OVA L A S H C A N D I E D L A S H E S
    BY S O P H I A N AVA R R O


NovaLash's Candied Eyelashes by Sophia Navarro add a subtle mysterious shimmer
to regular lash extensions. These seven delicious flavors of eye candy can be worn
day or night for a delicate sparkle that lasts up to two weeks.

Our Candied Lashes are hand-dipped, freeze dried, and crystallized. They are
exclusive to NovaLash and are Patent-Pending. The lashes come in one standard
thickness and length which allows the extensionist to trim the base of each lash to
the desired length. The six delicious colors are: Cinnamon Toast (brown), Blue
Raspberry (blue), Mint Chocolate Chip (green), Pink Lemonade (pink), Butterscotch
(gold), and Mint Julep (teal). Licorice (black) sold separately.



Kelly is wearing NovaLash Candied Lashes in “Pink Lemonade,” “Butterscotch,”
and “Cinnamon Toast.”
LASHLiner
    NovaLashTM LashLiner’s toothpick thin
    pencil point deposits rich, creamy color
    deep in between the eyelash hairs. Multi-
    ply the look of each row of lashes for a
    dense, sexy look. Creator, Sophia Navarro
    recommends using LashLiner to further
    enhance the look of lash extensions or
    natural lashes. The micro-thin sharpenable
    pencil also comes with a brush attached
    for fluffing extensions.
HOT OFF THE PRESS!
NOVALASH IN THE NEWS
                                                                     LASHES SO LONG-LASTING, YOU’LL
CONTACT US!




                               SO LUXURIOUS, YOU’LL WISH THEY WERE
NOVALASH, INC.




                                                                        THINK THEY’RE YOUR OWN
1200 Southmore Blvd.
Houston, TX 77004


SOPHY MERSZEI
President
smerszei@novalash.com


BETH FETZER
Director of Operations
bfetzer@novalash.com
713.520.5848 ext 104

KARLA JOFFROY
Projects & Logistics Manager
karla@novalash.com
713.520.5848 ext 101


ALI MOON
Marketing & Public Relations
ali@novalash.com
713.520.5848 ext 109


HEATHER HUGHES
Buyers' Consultant
heather@novalash.com
713.520.5848 ext 105


SOPHIA HAK
Buyers' Support
sophia@novalash.com
713.520.5848 ext 102


SUSANA MENDOZA
FELISHA HICKS
DINORAH ROMERO
Shipping Department
713.520.5848 ext 103

				
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posted:8/16/2011
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