Document Sample
					                                                                      Details of local support   Advice and Guidance

                                                                     Surrey Networking Clubs      Local Resources
The FREE local guide for anyone running their own business or thinking of doing so.
  e          l     e r        e       g     r   n        s r         g f      g                                  2008/9

The tough can still get going!

   ... with the right help!
   With all the talk of ‘credit crunch’ and
   ‘recession’, is setting up a new
   business a wise step to take or would it
   be better to wait for things to improve?

   The truth is that businesses succeed
   and fail in the bad times as well as the
   good. The difference between the two
   is being able to determine if there is a
   real need for your idea and whether
   you can satisfy that need profitably.

   (See page 5 for more details)

      t    r n
  Start Your Own Business
   n         s
  in Surrey is kindly
  sponsored by....
WWW.SYOB.CO.UK | SURREY                                                                                                                                                                                                         3

                                                                                                                                                                                      LOCAL HELP

The time is
                                                                                                                                                     Mamut offers free business
                                                                                                                                                       software to start-ups!

always right
                                                                                                                                                       Mamut StartUp helps you get your
                                                                                                                                                       business off to the best possible
                                                                                                                                                       start, completely free of charge.

to start up if..                                                                                                                                       Mamut StartUp helps you:
                                                                                                                                                       • Write a professional business plan,
                                                                                                                                                         following templates and examples
                   hether you have the

                                                                                                                                                       • Manage your contacts with a powerful
                   security of employment or                                                                                                             contact management database
                   not; if redundancy or                                                                                                               • Raise professional invoices quickly
                   unemployment have forced                                                                                                              and efficiently
                   you to consider setting up                                                                                                          • Promote your business and sell on the
on your own; or if you just like the idea, the                                                                                                           internet with a website with webshop
answer to the question “when is the right                                                                                                              • Record your products and their stock
time” is exactly the same. THERE IS NEVER                                                                                                                levels in the product register
A GOOD TIME TO SET UP A POORLY                                                                                                                         • Provides useful information for new
THOUGHT OUT BUSINESS!                                                                                                                                    businesses on the StartUp web portal
                                                    Enterprise First ......................4/5      Website Design Service............18
   On the other hand, a well planned                Pre-start advice                                Team Discovery                                     Order your free copy at
business, that has researched its market and                                                                                                  or call 0800
identified a clear need that can be fulfiled at a   Local Help .................................6   Get Your Site Noticed ..............19             358 4694 for more information. Or fax
price that will result in a profit, will stand a    Directory of business support                   Website optimisation                               this coupon to 020 7153 0901
fighting chance of success at at any time. But
how do you identify which is which? There           Never Walk Alone .....................7         7 Deadly Sins ..........................21          Name/Company:
are well tested steps that can be taken before      4M4 Business                                    Ad writing
taking the plunge and thankfully there are
plenty of excellent support organisations in        Three Easy Steps .......................9       Design .....................................23
the area that will be more than willing to          Business planning                               With Liz Laczynska
show you what they are!                                                                                                                                 Post Code:
                                                    Accountancy............................11       Branding..................................24        Telephone:
   Once you have satisfied yourself that your       Why use an accountant?.                         How to stand out from the crowd
idea is sound, there is still much work to do                                                                                                           Email:
and there will be plenty of challenges ahead,       Local Support..........................13       Business Opportunities............26                Signature:
particularly if money in the economy is             Local organisations who can help                Some interesting ideas
generally tighter.
                                                    Start up map ...........................16      Useful Resources .....................27            Date:
   It is worth remembering that many of             Plot your route to starting up                  Publications, organisations and websites.
today's most familiar high street brands were
born in the 1930’s depression, and that             Who Likes You?.......................16         Mailboxes Etc. .........................28
companies formed in harder times have to be         Networking                                      Making starting your own business easier
leaner and more efficient to survive. This
means that they are robust enough to survive                                                                                                         Published by: Start Your Own Business Ltd
even the harshest climate but are then well                                                                                                          PO Box 466, Eastleigh, Hampshire SO50 0AA.
placed to flourish when things improve.                                                                                                              Tel: Southampton 023 8074 0400.
   We hope that this edition of Start Your                                                                                                           Conditions: We take every care to ensure that all advertisements are
Own Business will point you in the right                                                                                                             reproduced correctly to the instructions of the advertiser or their agent,
                                                                                                                                                     however, we reserve the right to change or remove insertions at the Editor’s
direction and also encourage you to make                                                                                                             discretion. Placing an advertisement will be considered an acceptance of these
contact with the wealth of experience and                                                                                                            conditions. All copy and editorial are the property of Start Your Own Business
                                                                                                                                                     and any unauthorised reproduction of our material is strictly forbidden. The
knowledge that can help you succeed.                                                                                                                 views expressed herein are not necessarily those of Start Your Own Business
                                                                                                                                                     Ltd or our advertisers. We welcome editorial contributions but cannot
                                                                                                                                                     guarantee inclusion. However, every effort will be made to include any item
GOOD LUCK!                                                                                                                                           that would be of use to our readership.
                                                                                                                                                     Original design by Wilson Design Associates, Chichester.
                                                                                                                                                     Printed by Sharman & Co, Peterborough.

                           Please support these organisations – they have helped us and are keen to help you

          Banking                                       Mailboxes Etc.                                Accountancy                                                 Business

               NATWEST                                       MAILBOXRS ETC.                                    4M4 Business Ltd.                                  ENTERPRISE FIRST
             01491 894991                                  HAVE FIVE BRANCHES                                    01483 520100                                       0845 458 7535
                                        IN SURREY                                            
      or see page 20 for more details                 See pages back cover for more details                  See page 7 for more details                      See pages 4 & 5 for more details

4                                                                                                                                                         SURREY | WWW.SYOB.CO.UK


Clients come first for Enterprise First!

                                                                                                  PENGUINS TO PORT STANLEY!
                                                                                                             oy and Beverley McGill,             Their business has gone from strength to

                                                   Don’t just take our word for it!
                                           Genuine quotes from happy customers.
                                                                                                  R          owners of Leisure Ideas, have
                                                                                                             now been in business for 5
                                                                                                             years. Originally they started
                                                                                                             earning spare money whilst
                                                                                                  holding down full-time jobs, Roy as a
                                                                                                  pilot ,Beverley as a Quality Manager in
                                                                                                                                                 strength and turnover now stands at 20
                                                                                                                                                 times its original 1st year figure. They
                                                                                                                                                 have outgrown their original unit and
                                                                                                                                                 now have now rented an office and
                                                                                                                                                 warehousing space. They deal with over a
                                                                                                                                                 1000 suppliers, including their original
                                                                                                                                                 furniture supplier, and are constantly
                                                                                                                                                 researching products for better suppliers,

Passionate with Food                                                                              What they hadn’t envisaged was that it
                                                                                                  would eventually supply them with their
                                                                                                  entire income.
                                                                                                                                                 better quality and better pricing, in order
                                                                                                                                                 to ensure complete customer satisfaction.

So you want to start a business,               A good mate had lent him £1000 for essential                                                      Before they found their niche market,
                                               equipment and Mark spent the entire                They invested £5000 to get started, set-       others had tried but failed. Roy believes
you’re a trained chef but also a               weekend completely gutting the place and           up as a web based company supplying            this is because they are able to give a
single parent, and caught in the               refitting it in order to open for business on      affordable but inexpensive furniture.          complete package. They sort all the
benefit trap, no money, no business            Monday morning. Not sure he had his eyes           Exporting first occurred when Roy(             paperwork for export goods, ship in
                                               open but he did it!                                originally from the Falklands) read in         dedicated containers, , oversee the
experience, but you have a dream                   He had no staff so managed on a simple         their local newspaper (The Penguin             loading ,and organise local delivery. Any
and you are passionate about food.             menu and boy has he worked……he has                 News! ) that someone was setting up a          problems are all dealt with ‘in-house’, so
What a great name for a business!              developed the business, he has some staff but      motel. Roy contacted the motel and             all the Islanders need to do is take
                                               not without various trials and tribulations, he    offered to supply the furniture. The motel     delivery!
                                               paid back his friend in 6 weeks and “he’s          owner accepted Roy’s offer and
                                               rocking”.                                          mentioned that there were other things         Roy and Beverley’s approach to starting
   Mark Barham found himself at Enterprise         The café – now “Passionate about Food” is      he would need, and even told Roy where         their business may not suit everyone.
First trying to work out how he could fulfil   doing really well, it’s clean, bright and fresh.   to get them! So with an old van and            They believe they were in the right place
his dream, he needed to find premises that     He cooks healthy food at a reasonable price        computer a business was born!                  at the right time, with a valued first
would give him instant income without huge     and week on week is gaining customers. Mark                                                       customer who helped to get the ball
outgoings , quite a challenge.                 is getting involved in boardroom and training          Roy and Beverley’s customer base has       rolling. They both have a strong work
   Whilst he was looking he took a business    events in the Business Centre, he has great        grown to more than 1000 customers on           ethic and bring different strengths to the
course, a computer course, developed a         plans for a salad bar, sandwich round,             the Islands. They also deal, with the          business: Beverley, can get through an
business plan and then he got the call from    vending machines for when the café is closed       Ascension Islands and St Helena. Their         amazing amount of paperwork in a very
his business adviser! The café ( seriously     and he is a happy chef.                            business has evolved into a procurement        short space of time, and is highly
greasy spoon) was available. He moved              Comment from the Centre management –           and export agency and furniture is no          organised. Roy has a personal knowledge
quickly , convinced them he could do it and    excellent, good quality, service with a smile      longer their main focus. They supply           of his customer base, has immense
last September took it on.                     and great for the Business Centre.                 anything their customers want – be it toy      practical as well as IT skills, and knows
   But, not quite as simple as that. The                                                          penguins for resale in the local gift shop,    his market. Both work very hard at their
previous tenant left on Friday and Mark had    Well Done Mark!                                    children’s clothing or constituent parts for   business and have never, fortunately, had
to open for business on Monday.                                                                   an entire self-build house. 95% of their       a bad debt.
                                                                                                  business comes through word of mouth
                                                                                                  and they offer a complete package from         The Falkland Islands, and the business,
                                                                                                  supply and shipping, to local delivery         looks set to expand. A new deep-sea port
                                                                                                  within 48 hours of arrival in the Falkland     is planned which together with the
                                                                                                  Islands to the door of their customer.         possibility of oil exploration, will give
                                                                                                                                                 them more opportunities. Where others
                                                                                                  They are the supplier to the Falkland          have failed the McGill’s have prospered,
                                                                                                  Islands government of educational              and the future of their company looks
                                                                                                  supplies for the schools, and also 75% of      bright
                                                                                                  their office and stationery requirements.

                                                                                                  To find out more about Enterprise First
                                                                                                  please ring us on 0845 458 7535

WWW.SYOB.CO.UK | SURREY                                                                                                                                                                             5

                                                                                                                                                         ENTERPRISE FIRST

                                            Global credit crisis

                                            But what does it mean to small business?

 Established in 1981 Enterprise
 First has assisted thousands of
 clients seeking to start-up a new
 business or develop an existing
 small business in Surrey,
 Berkshire, and Hampshire.

 As a not for profit company with
 sponsorship from the public and
 private sectors we can offer either free
 support or help at a nominal cost. We
 are also a member of the National
 Federation of Enterprise Agencies and
 support their Small Business Advice
 Service via our email support system.

 Enterprise First offers practical help
 from experienced business advisers
 who come from a wide range of
 business backgrounds and are
 accredited to a national standard.
 Impartial, independent, friendly client
 focused services include:
                                            Easy credit gone forever, balance                     For existing business:                               .        n        d
                                                                                                                                                     4. Maintain a good relationship   p
 * Help with business planning and                                                                                                                          h     r
                                                                                                                                                         with your bank:
  funding                                   transfer bargains vanishing,                            .      s n     r
                                                                                                  1. Focus on your customers:                        If you find life is getting difficult, talk it
 * Advice on government regulations         mortgage deposits increasing,                         Existing customers may not buy from you as         through with your bank in good time. There
  and legal matters                                                                               frequently or as much, and new customers           is nothing worse for your credibility than
                                            repossession nightmare. Personal
 * Market research and finding new                                                                will be harder to find. It is easy to axe your     ringing up in a panic for an emergency rise in
  customers                                 debt rising, share value decreasing,                  marketing budget but it is more important          your overdraft. If you keep the bank advised,
 * Mentoring and support during             costs of utilities and raw materials                  than ever. Make sure that potential customers      you are likely to find them much more
  challenging times                                                                               still know about you. Customer loyalty is          constructive if you need to call upon their
                                            increasing. Scary stuff!                              always important especially when times are         help.
 * Signposting to other professionals
  and agencies                                                                                    hard.
 * Training advice                                                                                                                                   5. Don’t face it alone – take advice
                                                                                                                                                       .    t e t         e       e
                                                       ut what does credit crunch mean to         2. Be aware of your finances:
                                                                                                    . e       e f     r                              There’s nothing worse than feeling as if you

 * Managed work space.
                                                       you and what impact will it have on        Your debtors will be slower to pay, and your       are handling business pressures alone.
 Our training workshop programme                       your business? Consider the above,         creditors will be pressing you. Your cash flow     Remember that there’s a huge array of
 includes a Free introductory workshop                 it is not just affecting you, but your     is likely to come under pressure. Review your      business support and advice available for you
 (currently funded by Barclays Bank)                   customers, suppliers, staff, in fact all   projections and make sure they still hold          take advantage of. Key support comes from
 which covers issues you should be          of us, so if you want to succeed you need to          water in today’s conditions. Remember that         Enterprise First, part of the NFEA network of
 aware of in starting a business. We        take steps to minimise that impact.                   bad debts may rise, have a good system in          enterprise agencies - local, independent, not
 also offer various workshops to support                                                          place for credit references and chasing            for profit organizations, set up to provide
 specific business needs, such as book-     Is it a good time                                     payment.                                           dedicated business support to start-up, new
 keeping and marketing all held by          to start a business?                                                                                     and growing small businesses.
 leaders who are accredited to national                                                           3. Look at your suppliers:
                                                                                                    .    k t      r     p
 standards.                                 - Research is always important but particularly       You may come under pressure from your              But do remember that the nature of business
                                              now.                                                suppliers. Remember you don’t have to accept       is that you never know what is round the
 Once you have started a business, why      - A business adviser will help you decide if          price rises. You may try negotiating or suggest    corner and that is partly, its fascination. There
 not join our Business Network to help        you have a viable idea.                             staged increases or look for a new supplier.       may be good times; there may be ‘not so
 you network with potential customers?      - You need a realistic business plan and              Look at your costs rigorously. It’s easy in the    good’ times. With a bit of focus and a realistic
                                              sensible financial forecast.                        good times but in most businesses, with the        and practical approach, there is no reason
 Contact us if you would like to meet       - Your potential customers may also be                right attitude you can cut out a fair amount.      why you can’t handle the current situation
 with a business adviser, attend one of       suffering, so in a nervous market your              Can you reduce utility bills by switching          and come out of it at the other side with a
 our workshops or join our Business           expectations need to be realistic.                  suppliers? Are your travel costs realistic? Look   better managed and stronger business.
 Network.                                   - Banks will be more cautious and may have            at each line critically - you should be able to
                                              tougher lending rules.                              make savings without damaging your                 The next step...
 To make an appointment to see a            - Pricing needs to be competitive and your            business.
 business advisor, call Enterprise            sales targets based on research allowing for                                                              l          e     t
                                                                                                                                                     Call Enterprise First
 First on 0845 458 7535                       the present climate.                                If you have employees, ask them for their              5
                                                                                                                                                     0845 4587535  5
                                            - Arrange for that important first chat and           ideas plus that will help them understand it        r     l
                                                                                                                                                     or email
                                              plan carefully.                                     effects everyone.

6                                                                                                                                                                                                             SURREY | WWW.SYOB.CO.UK

50 plus                                                                                                                                                              Funding                                    Training
PRIME                                                                                                                                                                           s
                                                                                                                                                                     Fredericks Foundation                               n
                                                                                                                                                                                                               Croydon College    e
0800 783 1904                                                                                                                                                                       s         t
                                                                                                                                                                                                               (Business Support Services)                                                                                                                                           Location: Lightwater            
Expert advice on starting your own                                                                                                                                   Offers advice and guidance on low         Location: Croydon
business or becoming self-                                                                                                                                           interest loans and grants. Provides       Offers: Training courses geared to
employed for the over-50s. Gives                                                                                                                                     ongoing business support and              needs. Professional courses. Training
ongoing support and mentoring as                                                                                                                                     specialist advice, as well as a           facilities for hire. 020 8686 5700
well as help with last resort finance                                                                                                                                volunteer business mentor.      
through a loan fund.                                                                                                                                                 01276 472 722
                                                                                                                                                                     Information services            
Advice & Support                                                                                                                                                                                               Location: Croydon
Enterprise First
          e                                                                                                                                                                 n
                                                                                                                                                                     Croydon Library                           Specialise in developing people and                                                                                                                                                          businesses to maximise their
Location: Aldershot                                                                                                                                                             performance. High quality IT &
Established in 1981 Enterprise                                                                                                                                       Location: Katharine Street, Croydon       personal development training.
First has assisted thousands of                                                                                                                                      Information partner of Croydon            Business round tables. Affordable
clients seeking to start-up a new                                                                                                                                    Enterprise. Access to COBRA,              customised courses. Lap top loan.
business or develop an existing                                                                                                                                      Kompass and Key Note databases,           Learndirect. Training room hire.
small business in Hampshire,                                                                                                                                         Croydon Business Register, Reference      020 8255 2666
Surrey and Berkshire.                                                                                                                                                sources, ICT equipt, books & leaflets.
01252 319272                                                                                                                                                         020 8726 6900 x 61113/61114                                                                                                                                                                                           y         g        s
                                                                                                                                                                                                               Surrey Learning & Skills Council
                                                                                                                                                                     Business Insight
        s k r           y
Business Link for Surrey Ltd                                                                                                                                                                                   Location: Woking                                                                                                                                       A very comprehensive public
                                                                                                                                                                     business information service.             Develops local workforce
Location: Woking                                                                                                                                                                                               development plans. These guide local
A one-stop shop offering free                   e        s
                                          Reigate Business Guild                       h
                                                                                   South London Ethnic Minority
                                                                                                n       c                        m            r f
                                                                                                                           Egham Chamber of Commerce                 0121 303 3333
                                                                                                                                                                                                               action to encourage employers,
impartial business support and             Business Association
                                                                                           s                                                                                  particularly small firms, to invest in
information service to pre-start up,      Location: Reigate                        Location: Croydon                       01784 479816                              Customs and Excise
                                                                                                                                                                             s d                               developing their workforce and
start-ups and established businesses.     Promotes Reigate and its environs.       Offers: Outreach information service    German-British Chamber of Industry
                                                                                                                                            h        r f                              promote the benefits of this.
0845 600 9 006                            Local businesses of any size are         and newsletters. Training and           Croydon                                   VAT registration. Provides                01483 728 190
                                          welcome to become a member.              development free of charge.Research     020 8681 8166                             information, advice and guides on
Croydon Business Venture
        n         s                       01737 246886                             and marketing service.Quarterly                                                   what’s involved. 0845 010 9000
                                                                                   Round Table meetings.Website            Horley & District Chamber
Location: Croydon                         Richmond In Business
                                                    d n                            development advice.           
                                                                                                                                                                     Dept of Trade & Industry
                                                                                                                                                                         t f      e                             Women’s Support
                                             020 8760 5658                           01293 432632
Offers training in business skills.                                                                                                                                                            n n          s       n
                                                                                                                                                                                                               Women In Business Croydon (WiB)
Impartial advice and individual           Location: Twickenham                                                                n n               r f
                                                                                                                           Kingston Chamber of Commerce              Business support solutions – assist
counselling. Subsidised managed           A borough-wide business                     r y            c
                                                                                   Surrey Economic Partnership                    small and new businesses through          Location: Croydon
accommodation. Training and               information and advice service for       020 8481 0450                             grants, loan guarantees and               Voluntary network for women in
business advice usually free of charge.   start-ups and existing businesses..      Location: Guildford                     Leatherhead & District Chamber            subsidised consultancy.                   business. Hold regular monthly
020 8681 8339                             Offers seminars, events and factsheets   Leads the development and review              020 7215 5000                             activities including networking
                                          prepared for specific business           of Surrey’s economic strategy and       01372 371009                                                                        opportunities and seminars with
Economic and Strategic
          c d                             topics.020 8891 3742                     ensuring its economic development                                                      d
                                                                                                                                                                     Inland Revenue                            guest speakers.
                                        activities are business led, customer   London Chamber of Commerce
Development Unit
             t                                                                                                                                                                        020 8628 2580
                                                                                   focused and coordinated                                                                                                                                                          Information, advice and guides on
                                          Royal British Legion
                                               l      h                            01483 845230                            Location: Croydon
Location: Croydon                                                                                                                                                    paying tax. 0845 010 9000
                                          Small Business Advice Office
                                               l        s       e                                                          Serves, promotes and represents the
Helps businesses to develop by                                                                                                                                                                                          s
                                                                                                                                                                                                               Women’s Wisdom
                                                      y          e
                                                                                   Surrey Enterprise Hub                   interests of the business community
providing: Commercial property                                                                                                                                       Inland Revenue
                                          Provides free practical advice to any    Location: Guildford                     in Croydon, South London and the
service. DTI supported trade                                                                                                                                             Help women from pre-start through
                                          ex-Service people on setting up a                     adjacent areas. 020 8680 2165
missions. Business loans scheme.                                                                                                                                     Self-employment NI registration           training and networking events.
Business support and advice.              business.                                Business support network for            Surrey Chambers East
                                                                                                                                  y           s                      advice and forms. 08459 15 46 55          0800 781 8597
Workshops for small businesses            01980 847753                             technology and knowledge based                                                 
Area regeneration initiatives.                                                     entrepreneurs and business start-ups    Location: Epsom
                                          SEEDA                                    in Surrey. 01483 685232                 01372 732562                              Other
020 8760 5758                                                                                                                                                                                                   Young People
                                                                    Surrey Chambers of Commerce
                                                                                                                                  y           s f                           n           n
                                                                                                                                                                     Croydon Education Business
                                          Location: Guildford                                                                     Partnership                                       s
                                                                                                                                                                                                               Prince’s Trust
Economic Development Office
          c             t                                                                                                                                             
Kingston-upon-Thames                      Responsible for the sustainable          The Prince’s Trust
                                                                                      e        s                           Location: Woking
                                          economic development and                       Represents over 1000 businesses of        Location: Croydon                         Offers advice and guidance on low                                                                                                                                                  Provides businesses with access to        interest loans and grants. Provides
First point of contact within the         regeneration of the SE of England.       Location: Leatherhead                   all sizes, offering networking and
                                          Provide young companies with a range     Helps 18-30s who are unemployed         marketing opportunities, and              schools and colleges. Arranges for        ongoing business support and
Council for information and                                                                                                                                          business projects to be undertaken by     specialist advice. The trust covers
assistance with County Council            of business services and support.        or under-employed and unable to         discounted services and training.
                                          01483 484200                             get finance elsewhere to set up and     Annual membership fee applies.            students. 020 8395 3311                   the whole of Hampshire.
services to business.
08456 009 009                                           run their own business. The Trust       01483 726655                                                                        Shell LiveWIRE
                                                                                                                                                                                                                    l                                                                provides low interest loans, business                                             The South London Economic
                                                                                                                                                                        e     h        n                       Hampshire
                                          Social Enterprise Business Advice
                                               l          e        s               mentors and help prepare a business                                               Development Alliance
                                                                                                                                                                                 t                             0845 757 3252
                                                       plan. 0800 842 842                      Disabilities                       
Inland Revenue Enquiry Centre
     d          e      y                  Location: Park Lane, Croydon               Business Ability
                                                                                                                                  s                                  Location: Croydon                         Free information and advice for                  Raise awareness, co-ordinate                                                                     Promotes the economic development         people aged 16-30 who want to
Location: Croydon                         anddvise Croydon Social                                                          Help anyone with a disability who         of South London. Represents and           start on their own.
                                                                                   Chambers of Commerce                    would like to start their own business.
Offers advice, support and                Enterprises.mplement Croydon’s                                                                                             promotes business interests by
                                          Social Economy Strategy                         n       r f
                                                                                   Croydon Chamber of Commerce             01264 345851
workshops on a wide range of issues                                                                                                                                  lobbying central, regional and local           Visit our website
for businesses.                           020 8760 5692                                     government.
                                                                                   020 8680 2165                                                                                                          
020 7605 9901                                                                                                                                                        020 8666 0221
                                                                                                                                                                                                                    for updated list.
WWW.SYOB.CO.UK | SURREY                                                                                                               7


    r    k
Never walk alone………
Why being in business should not be a lonely place.
                                                                                       who hold sway over which insurance
                                     Are you running a business or is it               products the managers have to push. Small
                                                                                       business equals small effort in the hands of
                                     running you? Do you feel as if you                junior advisers who have little or no
                                     are pushing a rock up a hill? If either           experience. Unfortunately, it’s not easy to
                                                                                       handle money without using a bank.
                                     of these questions prompt a positive
                                                                                       If you want advice on financial services make
                                     reply you need to stop and think.                 sure you seek a truly independent financial
                                                                                       adviser who has no interest in any of the
                                                                                       products being offered. Your Accountant
                                                                                       should be able to steer you in the right
                                     To succeed in business you need a good            direction.
                                     support network that can help you through to
                                     your chosen goal.                                 You should be prepared to outsource the
                                                                                       functions in your business that you are not
                                     It’s important that the advisers you choose are   experienced to carry out yourself. These are
                                     on the same wavelength as you and are             matters such as bookkeeping, payroll and VAT
                                     willing to advise and support you with their      Returns as well as Employment Law and
                                     special expertise focussed where you want it.     Health and Safety advice.
                                     The Accountants should not just be number
                                     crunchers but people you are ready to turn to     When you think of appointing an Accountant
                                     for advice in business matters. They will                    N
                                                                                       think of AVN Churchmill.
                                     possess a bank of useful contacts they should
                                     be willing to share with you.                         e s      l n      3      0
                                                                                       Give us a call on 01483 520100
                                                                                        r 0       7      8 r      t s
                                                                                       or 020 8687 4118 or contact us on
                                     Talking of banks, the managers aren’t what
                                     they used to be as all the lending powers and
                                     authorities are possessed by faceless people
WWW.SYOB.CO.UK | SURREY                                                                                                                                                          9

                                                                                                                                BUSINESS PLANNING

                                  3 Easy Steps to Make your
                             Business an Outstanding Success
                            It can’t be that simple right? Well,
                           you’d be right in thinking that it will
                           require effort but for any business
                          to succeed there really are only
                          three key things that you need to
                          make it successful beyond your
                          wildest dreams.

                            Step 1 - Planning
                            Step 2 - Selling
                            Step 3 - Believing

                          Looking at it another way, you need to have:
                                                                            How many highly successful people do you           Another really powerful exercise in creating
                          Knowledge: This is the planning part of your      know who have ‘made it’ despite not having a       desire is to visualise your future. Try to take
                          business, you need to have as much                great education or a highly developed set of       time every day, or just whenever you can, to
                          knowledge as possible around your chosen          skills? Do the names Alan Sugar and Richard        fully relax and see very clearly in your mind
                          area of business, your competitors,               Branson ring any bells? It’s only attitude that    all that you want in your future.
                          regulations that will affect you, financial       has made the difference between success and
                          projections etc. Writing a good business plan     mediocrity and it is something everyone can         So what can you do now, today, to start your
                          will cover all of these elements and really       develop.                                           journey to success?
                          cement your knowledge base.
                                                                            So, how can a successful mindset be                • Do our exercise on what you desire
                          Skills: This is the selling and marketing part.   achieved? Desire! Increasing your desire for
                          You need to have a strong and well thought        something and understanding exactly what it        • Write down your goals
                          out marketing and sales strategy in order to      is that you desire in the first place are two
                          let people know about your business. For this     really effective ways of developing a successful   • Make a list of 5 things that you can do in
                          to be successful you need certain skills.         mindset. Your desire can spring from what            the next two weeks that will bring you
                                                                            you want your life to be like once you have          closer to those goals.
                          A Successful Mindset: This is the most            set up your business. Try asking yourself the
                          important aspect of all and the one that we       following questions to clarify your desires and    • Give New Star Enterprises a call and book
                          will be devoting the rest of this article to -    start to get them really clear in your mind        yourself onto one of our courses! This one is
                          why? Well, because... ...85% of your              ready to focus on and work towards: What           not mandatory (the other three are!) however,
                          business success will be determined by your       would ‘the best year ever’ look like? How          it will accelerate your success journey
                          attitude to it! Just 15% is down to knowledge     much money would you like to see in your           significantly and pay for itself time and time
                          and skills but sadly, most start-ups and small    bank account in 5 years time? What will your       again. Invest in your success.
                          business owners ignore this fact and continue     future offices look like? What does your
                          to place huge importance on knowledge and         dream house look like? Try to be as specific as
                          skill whilst dismissing the importance of         possible when you look at your desires for the     By Nova Woodrow
                          mindset.                                          future. If you want a ‘good’ salary from your      Founder of New Star Enterprises
                              If you want to build a successful and         business, put a price on it - what does ‘good’
                          outstanding business you need to start            really mean? £25,000, £250,000, £2.5     
                          thinking like the big boys and spend the          million? Once you are clear on what you            0845 2573402
                          majority of your time on developing a             really desire - write it down, make it visual.
                          winners attitude.
WWW.SYOB.CO.UK | SURREY                                                                                                                                                             11


Why use an accountant?
You may feel that you can keep your own financial records, and calculate your own tax liability. Wouldn’t it be better however to concentrate on
doing what you do best in your business? This article explains why most people turn to the expertise of an accountant.

                                                                                            should follow some standard accounting         or seen advertised. Get an appointment
                                                                                            principles and a good accountant will help     with them. Before your meeting decide
                                                                                            you with these.                                what services you would like them to
                                                                                               You may however find producing your         provide.
                                                                                            own accounts takes up too much time,               It is very important that you feel
                                                                                            wading through paperwork and figures, not      comfortable with your accountant. You
                                                                                            to mention research into current               should be able to trust them - after all they
                                                                                            legislation. Then it makes sense to use a      will see a lot of personal information in the
                                                                                            professional to do the job. Your time will     coming years. After you have met with
                                                                                            then be free to do what you are good at,       them, ask yourself these questions: did I
                                                                                            and to concentrate on making money and         feel that they understood my business and
                                                                                            developing your business.                      its needs? Are they easily accessible, and
                                                                                               But there are costs attached and this can   will they be able to answer my questions
                                                                                            be a worry, particularly when you are          quickly? Are they asking a price that I can
                                                                                            starting a business and the income has yet     afford? What experience and qualifications
                                                                                            to flow. It is important however to            have they? Does their website give me more
                                                                                            remember that a good accountant will help      information about their firm? Can they give
                                                                                            you save money by advising how to set up       me guarantees for the quality and service I
                                                                                            the most tax-efficient way of running your     can expect, and an estimate of when the
                                                                                            business. For example, would it be better      work will be completed? Do I get on with
                                                                                            to start as a partnership or limited           them and do I think I will be able to work
The Government tells you to keep              accounts for you, but a good accountant       company, rather than a sole trader? Your       with them over the long-term?
records so they can calculate how             will help you understand how your             accountant can help you make such
much tax you should pay and if you            business has performed. You can compare       important decisions.                              Each one of these questions has to be
                                              results against what you had expected to         A good accountant will also help you set    answered positively. If not, then this
get it wrong there can be expensive           achieve and make changes that will            up efficient record keeping right from the     accountant may not be the one for you.
penalties. But there is more to it            improve results next time around.             word go. This is really important because if      Once you have decided which
than that. Good records will help you             But your accounts can be used for other   you get it wrong you could be fined.           accountant to use, make sure that you are
                                              things too, and it is important that your     Having a good record-keeping system in         both clear about what services you require
to see how well you are doing,                accountant helps you get the most from        place will additionally save you time and      and get written confirmation about what
where your money is coming from               them. For example, they can be used when      large accountancy bills in the future.         they will do for you.
                                              you talk to your bank manager to raise           There are loads of other areas your
and how you can make more.
                                              some finance for expansion. They can also     accountant could help you with: cash flow      Taking some time at the outset to choose
                                              be used to calculate how much you are         planning, payroll, National Insurance,         the right accountant for you will reap
                                              eventually going to sell your business for.   PAYE… the list goes and on.                    rewards in the long run as you develop an
        sing a good accountant can help:          And, of course, good records will make                                                   invaluable long-term business relationship!

U       making sure only tax that is
        actually due is paid and providing
        really good advice
        to help your business grow
and flourish.
  Any accountant can produce a set of
                                              sure you pay the right amount of tax.
                                                  You can use an accountant to do as
                                              much or as little as you want. For example,
                                              if your business is straightforward with
                                              easy, simple records, you may wish to
                                              calculate your own trading figures. You
                                                                                            So how do you know a good accountant
                                                                                            when you see one? Here is some practical
                                                                                            advice for choosing a good accountant:

                                                                                              Contact a couple of accountants that
                                                                                            you have heard of through word of mouth,
                                                                                                                                           Kindly supplied by Liz and MartinTapley, a
                                                                                                                                           husband and wife team who operate a
                                                                                                                                           successful TaxAssist franchise.

                                             PERSONAL SERVICE & ADVICE ON ALL FINANCIAL
                                             MATTERS FOR INDIVIDUALS & ANY SIZE BUSINESS
                                             Call now for your free initial consultation

  P.G.Fry & Company
                                             01483 808123
                                        Hatherley House, Bisley Green, Bisley, Woking, GU24 9EW

12                                                                                                                                                          SURREY | WWW.SYOB.CO.UK


Posh Frocks? Farnham will never be the same!
                                                                                                                        From the RAF to Capuccinos!
                                                                                                      Estelle L’Heureux has made
                                                                                                      this unusual journey!

If a splash of vibrant colour and                  It all started with two delightful ladies, Carol
                                                   Royan and Anita Taylor. Carol worked part                                                    After almost eight months of hard
gorgeous designer dresses, shoes, hats
                                                   time for Waverley Council, while Anita                             After eighteen years      work and a lot of thought ‘The Retro
and accessories catch your eye along               worked part time at the ‘Clothes Exchange’ in      with the Royal Air Force, the dream       Coffee Shop’ opened and Estelle
South Farnham’s Ridgway, you’ve                    the Ridgway. When the owner retired and the        of starting her own business begun        welcomed her first customer! Not
caught site of Posh Frocks, a beautifully          shop came up for sale, instinct told the girls     to kick in. Based on Estelle’s interest   only had a stylish, atmospheric new
                                                   to go for it. They sought the help of Henry        in the music and culture of the 1960s     facility in North Camp been created,
designed, thriving business.                       Green at Enterprise First. He was able to          and 70s, the idea of a unique coffee      but with it four jobs.
                                                   guide them though the entire process step by       shop, very different to the mass
                                                   step, enabling the ladies to realise their         chains already in the market, began       With absolutely fantastic coffee, hot
             owns which are no longer needed       dream. The shop was completely refurbished.                                                  and cold food and great music, it’s

                                                                                                      to take shape.
             or wanted, for whatever the reason,   Anita and Carol did the inside themselves,                                                   really worth a visit, numbers are
             are brought into Posh Frocks,         creating a really atmospheric, personal, swish     Estelle approached Enterprise First,      already increasing. It’s unique and
             whereby a sale price is agreed.       boutique-style haven, absolutely brimming          her local enterprise agency in            really isn’t just another coffee shop!
             Once the item is purchased, you as    with the most gorgeous designed named              Aldershot for help and support,
the customer receive 50% of the proceeds, and      garments. D5-Design of Farnham did a great         successfully preparing her business        6     p      ,   h
                                                                                                                                                36 Camp Road, North Camp,
somebody has got a stunning new outfit. Gowns                                   y
                                                   job on the inside. 3 Ridgway Parade,               plan, cash flow and specific              Farnborough, Hampshire GU14 EW
                                                                                                                                                            ,        e    4
not sold or collected within eight weeks are       Frensham Road, Farnham. Tel: 01252 717713
                                                             m      ,        . :         2            marketing plan.                           Tel: 01252 517125
                                                                                                                                                   :     2
donated to charity.                      
WWW.SYOB.CO.UK | SURREY                                                                                                                                                                            13

                                                                                                                                                                 LOCAL SUPPORT

Enham Business Ability
Disability charity Enham was
established after the First
World War to support disabled
servicemen returning from the
war. It now also helps budding
entrepreneurs in Surrey.
     Now, ninety years on Enham is a multi-
skilled organisation offering support to a wide
range of disabled and disadvantaged clients.
Enham now provides residential care,
supported living, various employment
programmes and runs a number of
commercial industries which are                                         Enham sponsor the Disabled Entrepreneur of the Year award
predominantly staffed by disabled people.
    One of Enham’s employment programmes           The business advisors provide assistance in        children’s clothing. Business Ability is free
is Business Ability. Set up in 2001 the            completing market research, developing             and available through introduction from the     The Fredericks Foundation is a charity based
programme was designed to get clients to           business ideas, drawing up business plans and      Disability Employment Adviser at any            in Lightwater that helps individuals who are
start up their own business. The programme         cash flow forecasts. Clients are also given        Jobcentre Plus office in the region.            endeavouring to build successful lives through
is tailored and delivered on a one to one basis    advice about benefits and grants that are                                                          their chosen calling or by initiating a start-up
over a period of time appropriate to the client.   made available to them when appropriate.                                                           business.
    Enham’s Business Ability clients benefit          Recent successes from the Business Ability
from the experience of the team of business        programme include Richard Grieve, who set                                                          Fredericks Foundation intends to help
advisers who operate in Surrey, Hampshire,         himself up as a blacksmith and won an award                                                        individuals towards achieving their ‘life goals’
Isle of Wight, East and West Sussex, Kent and      worth £2,500 in the national competition,                                                          with a wide range of personal, and business
Thames Valley.                                     Barclays Trading Places Awards, last year.                                                         skills including: communication skills,
    Since the scheme has been in operation            Also Karen Standen, who set up her                                                              thinking skills, marketing know-how,
approximately one thousand businesses have         hydrotherapy pool for dogs, won an award at        Business Ability                                negotiating ability, partnering expertise,
been set up across a wide range of trades and      the Women’s Wisdom Empower Awards along            01264 345800                                    production experience, finance knowledge,
professions.                                       with Sarah Barnes who produces and sells                                                           etc., all of which, in addition to selling their
                                                                                                                                                      ideas or achieving their life goals, they will
                                                                                                                                                      inevitably have to become accomplished in.
                       Sometimes life doesn’t turn out how you want it to.... but help is at hand!                                                    Priority is given to the following categories:
                                                                                                                                                      Financial Hardship, Unemployed, Single
                                                                                                                                                                l          ,             ,
                       The Prince’s Trust in Surrey is keen to help keen young entrepreneurs.                                                         Parents, Ex-Offenders, Disabled.
                                                                                                                                                              ,               ,

For some young people, life is a real struggle and a helping hand is       This helps 18-30 year olds – the majority unemployed - start their         To find out more...
often needed. This is when The Prince’s Trust steps in. Youth charity      own businesses by offering low interest loans and grants to those          Telephone 01276 472 722
The Prince’s Trust helps change young lives in the UK. It gives            that have no other means of raising the capital.                           Fax 01276 472 005
practical and financial support, developing skills such as confidence                                                                                 Email
and motivation. One of the ways The Prince’s Trust in Surrey has              r       r          n     t e
                                                                           For further information about The Prince’s Trust
                                                                                                                    s      t                          Address: Fredericks House, 39 Guildford
been helping young people is through the Business Programme.                    e l       0 2 2 r          t             -
                                                                           please call 0800 842 842 or visit                 Road, Lightwater, Surrey GU18 5SA

                                                                        FREE REPORTS FOR START-UPS
                                                    Leading Surrey accountants AVN                      Firstly, we are offering all local             As well as the obvious areas of
                                                    Churchmill have launched an initiative              businesses free copies of our report           business planning, tax, accounts and
                                                    to help business start ups in Surrey                “How to get your bank to say yes”. And         finance, its also includes a
                                                    both survive and thrive. They are also              we’re also offering them free copies of        comprehensive business growth
                                                    offering free copies of their insider               our report “Accounts made easy”, so            programme that we have developed in
                                                    reports “Accounts made easy” and “How               that by having accounts that give them         conjunction with internationally
                                                    to get your bank to say yes”.                       the information they need, local               published business author Steve Pipe.
                                                                                                        entrepreneurs can keep their                   It is called ‘Business Builder’, and we
                                                    Explaining the thinking behind the                  businesses on the road to success.”            can use it to help local businesses find
                                                    initiative, managing director Derek                                                                breakthrough strategies that will
                                                    Speller said:                                       “Secondly, as Founders of the Added            guarantee their success.”
                                                                                                        Value Network, we have worked with over
                                                    “Research shows that 4 out of 5                     200 other firms of accountants across the      Readers who want to claim a free copy
                                                    businesses fail within their first 5 years.         UK to develop a brand new small                of AVN Churchmill reports “How to get
                                                    And, of course, the pain caused by                  business support programme – called            your bank to say yes” and “Accounts
 Surrey Accountants launch a                        those failures has a hugely damaging                ‘SureStart’ - that, for a modest fixed fee,    made easy” can do so by calling Derek
 new initiative to prevent 80% of                   effect on the prosperity of the area. So            gives start-up businesses everything they      Speller on 01483 520100 or 020 8687
 local business start-ups failing                   we’ve decided to do two things about it.            need to become successful.                     4118.

16                                                                                                                                                                                         SURREY | WWW.SYOB.CO.UK


How many people like you?
                                                                                                                                                                                                    n          r f
                                                                                                                                                                                            Kingston Chamber of Commerce
                                                                                                                                                                                            Offer a variety of networking
                                                                                                                                                                                            events. Contact: Lisa Gagliani
                                                                                                                                                                                            020 8481 0450
                                                                                                                                                                                                    n          s
                                                                                                                                                                                            Kingston Womens Network
It’s a FACT that your true measure of                                                                                                                                                       Contact: Lee Chalmers
                                                                                                                                                                                            0845 226 7319
success in business is directly related                                                                                                                                           
to the people who know and like                                                                                                                                                                        d           t
                                                                                                                                                                                            Leatherhead & District Chamber
                                                                                                                                                                                            Offer a variety of networking
you… The best and simplest way to                                                                                                                                                           events. Contact: 01372 371009

achieve this goal is to network. As                                                                                                                                                          Merstham
                                                                                                                                                                                                  e         l
                                                                                                                                                                                            Reigate & Redhill Ecademy
you can see, there are plenty of local                                                                                                                                                      Contact: Steve Cambridge
opportunities to do so.                                                                                                                                                                      Sutton
                                                                                                                                                                                            Contact: Dean Carlton
BVBN                                             d
                                       Guildford BNI                      BRE                                   Camberley                             Surrey Chamber of Commerce –
                                                                                                                                                           y         r f         e
(Blackwater Valley Business Network)   Richard Petty 07768 722130         (Business Referral Exchange)          BRE Camberley
                                                                                                                   E                                  Egham
01252 319272                                                                      A network who meet to generate        Contact: 01784 479816                  Various
Unique Business Network covering                                          Are you interested in generating                                                        s   k
                                                                                                                                                                                            Business Link Surrey
                                       Kingston Royals
                                                n                                                               business leads for each other.
the whole of the Blackwater Valley.                                       more business? Do you find it                                                    Website sign-posts to local
                                       Sam New Fielding 07979 961519                                            Contact: Tom Melling
Unlike other business support                                             expensive advertising? Does most                                                                                  networking clubs and
                                                   d   I
                                       Kingswood BNI (Banstead)                                                 0845 100 4822                         Surrey Chamber of Commerce
                                                                                                                                                            y         r f
organisations, the BVBN endeavour                                         of your business come from                                                                                        organisations.
                                       Ian Morgan 07702 783233                                                       Regions cover: Epsom & Ewell,
to keep their events free for                                             recommendations? If the answer to                                                                                 Contact: 0845 749 4949
                                       Mole Valley (Leatherhead)
                                           e        y                                                           Camberley Business Breakfast Club
                                                                                                                          y         s        t        Elmbridge Redhill & Reigate, Mole
members to attend.                                                        these questions is Yes then come                                                                        
                                       Ian Morgan 07702 783233                                                  A relaxed forum to enjoy a chat       Valley and Tandridge.                                                 along and visit your local group.                                           Contact: Carolyne Taylor                         e        n n
                                                                                                                                                                                            Elmbridge Women in Business
                                                                               over a very good breakfast.
BNII                                   Reigate BNI
                                              e                           We are actively committed to          Contact: Richard Whittington          01372 732565                          Supports womenwithin the area.
                                       Ian Morgan 07702 783 233           seeking more business referrals for   01276 854916                                                                Contact: Sarah Hobbs
(Business Network International)                                                                                                                      Farnham
                                            the members of our group. To see                                                       07913 559842
BNI is a business and professional                                                                                                                       E
                                                                                                                                                      BRE Farnham
                                                                          how this could work for you                                                                             
organisation that allows only one      Runnymede BNIe
                                       Ian Morgan 07702 783233            contact us and we will arrange for    Croydon                               Contact: Tom Melling                         y        s
                                                                                                                                                                                            Surrey Business Club
person from each trade or                                                                                                                             0845 100 4822
                                         you to visit and see Word of                  n         s
                                                                                                                Croydon Business Ltd                                                        A forum for small businesses to
profession to join a chapter.
                                       Sutton                             Mouth marketing in action.            The strategic business organisation   Farnham Ecademy
                                                                                                                                                            m                               develop professional business skills
                                                                                                                for Croydon offer a variety of        Andrew Shaw 01252 720686              and business opportunities in a
Gavin Bain 0845 337 3387               Ian Morgan 07702 783233
                                                                                                                events Contact: 020 8686 2233
Camberley                                    BRE Camberley                                                                                                     supportive and social environment.
                                                                                                                           m          s
                                                                                                                                                      Farnham Women’s Network
Richard Petty 07768 722130                  e         s
                                       Three Counties (Haslemere)         Meet at The Toby One Oak,                                                                                         Contact: Philip Jones
                                       Richard Petty 07768 722130                                               Croydon Chamber of Commerce
                                                                                                                        n          r f                Contact: Karen Skidmore               01483 772698
Caterham                                                                  Frimley every Wednesday Morning
                                                                              Hold regular networking events.       01428 607745                                                          
                                       Wallington                                                               Contact: 020 8680 2165              
Diamond BNI (Horley)
        d    I                                                            BRE Farnham
Ian Morgan 07702 783 233               Richard Petty 07768 722130                                                                                                                           Surrey Chambers of Commerce –
                                                                                                                                                                                                  y           s f     m e
                                                                          Contact: Tom Melling                  Women In Business
                                                                                                                       n n                            Godalming                   0845 100 4822                         Offers support, friendship,           Business Builder Forum
                                                                                                                                                              s       r                          d
                                                                                                                                                                                            Head Office
Dorking                                Walton & Weybridge
                                       Ian Morgan 07702 783233            Bagshot                               business training and the network     A very friendly but informative       Networking & Events include
Ian Morgan 07702 783233
                                                                          Camberley BNI                         of contacts.                          networking opportunity.               Breakfast Briefings, Lunches and
                                       Woking                             Contact: Richard Petty                Contact: Helen Depree                 Contact: Derek Speller                evening events. Also Women In
Elmbridge BNI
          e                                                                                                     020 8628 2580                         01483 520100
                                                                          07768 722 130                                                                                                     Business sessions.Contact: Richard
Richard Petty 07768 722130             Ian Morgan 07702 783233
                                                                                              Guillaume 01483 726665      
Epsom                                  Woking Kingfield
                                            g                             Bletchingley                          Dorking                               Guildford
                                                                                                                                                                                                   y        k
                                                                                                                                                                                            Surrey Network Ecademy
Ian Morgan 0208 669 4740                                                                                              g         s        t
                                                                                                                Dorking Business Breakfast Club              c        s
                                                                                                                                                      Electric Business Club
                                       Richard Petty 07768 722130              y     s    I
                                                                          Surrey Hills BNI (Caterham)                                                                                       17 local clubs to choose from.                                                       Contact: Irene Roebuck                Contact:01306 889902                  For young business people under
Farnham BNI
       m                                                                                 30. Contact: Rita Kelly               Contact: Andrew Widgery
                                                                          0208 669 4740                                                                                           
Richard Petty 07768 722130                                                                                            01483 427247
                                                                                                                Egham                                    e         s          y
                                                                                                                                                                                            The Women’s Company (Croydon)
                                                                                                                                                      Guildford Ecademy
                                                                                                                                                               d                            Business lunches for women.
                                                                                                                                                      Contact: Tom Evans / Alan Rae         Contact: 0208 650 1815
                               BLACKWATER VALLEY BUSINESS NETWORK                                                                                        
                                                                                                                                                      Waverley Business Forum
                                                                                                                                                               y        s
                                                                     It is the only                 The BVBN hold regular Informal                    Networking, events, & newsletters.    Wired Surrey
                                                                    business network to             Events inn the area. Networking                   Contact: Tim Rafter                   A business club for professionals in
                                                                    serve the whole of the          opportunities available at all events,            01483 791800                          the new media and ICT industries.
                                                                    Blackwater Valley.              seminars and training workshops                    Contact: Amanda Smith
                                                                                                                                                                                            0845 7 49 49 49
                                                                                                                                                      Guildford Chamber of Commerce
                                                                                                                                                               d          r f
                                                                    They can help:                  For more information on how the                   Networking breakfasts and
                                                                                                                                                      lunches. Contact: Paula Dash           Weybridge
                                                                                                    business network can help your
                                                                                                                                                      01483 229175                                   e
                                                                                                                                                                                            Weybridge Ecademy
                                                                          Promote Your              company, please contact:                   
                                                                          business..                                                                  Surrey Chamber of Commerce –
                                                                                                                                                           y         r f          e         Contact: David Nunn
                                                                                                    Enterprise First, 11 Wellington                   Guildford/Woking
                                                                         Unveil New
                                                                              l                     Street, Aldershot, GU11 1DX.                      Contact: Paula Dash                    Woking
                                                                                     s                                                                01483 229175                            e        g        y
                                                                                                                                                                                            The Woking Ecademy Club
                                                                                                                                                                                            Contact: Nigel Devenish
                                                                                                    Phone: 0845 4587535                               Haslemere
  The Blackwater Valley                                                                                                                                                           
                                                                        Make New                                                                               e         y
                                                                                                                                                      Haslemere Ecademy Club
  Business Network                                                      Business                    General Enquiries
                                                                                                                                                                                                  g          t
                                                                                                                                                                                            Woking & District Chamber
                                                                                                                                                      Meetings held at the Georgian         Monthly networking lunches.
  (BVBN) was established by                                             Connections
                                                                                  s                               House Hotel from 7.45pm to            Contact: Sue Granville
  Enterprise First to meet the                                                                                                                        10pm. Contact: Richard White          01483 729922
  needs of the local business                      Raise Awareness Of Your Services
                                                       e         s f     r                          Network Enquiries
  community.                                                                                                                                          + Ecademy
                                                   The network will appeal to all                                                                     Horley                                 f u         r     d r
                                                                                                                                                                                            If you either attend or organise
  Its purpose is to support                        businesses, particularly small and                                                                       y           t        r
                                                                                                                                                      Horley & District Chamber of                    s
                                                                                                                                                                                            a Business Networking
  businesses who would like to trade               medium sized businesses seeking                  More than 90% of businesses who
                                                                                                        e     n % f             s                     Commerce                              organisation that is not listed
                                                                                                                                                                                                        n    t s t
  and develop their business                                                                                                                          Offer a variety of networking         here, please contact us and will
                                                                                                                                                                                                  ,     e       t s d
                                                   information, advice, influence and               join the BVBN renew their annual
                                                                                                       n e      N n w       r                         events. Contact: Thelma Wright            l       y       e e
                                                                                                                                                                                            will happily include the details
  activities within the boundaries of              networking opportunities.                        membership                                        01293 772828                          free of charge.
                                                                                                                                                                                               e f
  Surrey, Hampshire, and Berkshire.                                                                                                         

WWW.SYOB.CO.UK | SURREY                                                                                                                                                                              19

                                                                                                                                                                        THE INTERNET

How to get your
website noticed
Search Engine Optimisation                         3. What is your budget?
                                                   A few years ago, you could get away with
is the key! Here are ten top                       gaining high rankings in the search engines
                                                   on very small budget; however, it is not so
tips to make sure that your                        easy now, particularly if you are after quick
                                                   results. Therefore your budget needs to take
potential customers find                           into account pay per click campaigns whilst
                                                   the search engines are indexing the website,
your site.                                         and even paid submissions for directories.

                                                   This is the best way of kick starting a
               ne of the most effective ways of    campaign and seeing results in a relatively

O              generating visits to your website
               is to ensure that your site
               appears when a potential
               customer types in a request to a
Search Engine. With literally millions of sites
jostling for the all important top 20 results on
the likes of Google or Ask Jeeves, what can
                                                   short period of time. Of course, if budgets are
                                                   tight, you can play the waiting game, up to
                                                   six months at least before real results are seen.

                                                   4. Is your website up to the job?
                                                   It could be a waste of money if the site is not
                                                   usable to visitors. Make sure that whatever it       8. Incoming links & directories                      Get to the top on GOOGLE
you do to increase your chances?                   is you want your visitors to do, e.g sign up to      Incoming links contribute to the link popularity
   We have put together a brief guide as to        a newsletter, make an enquiry, they can do it        of your website, most search engines will rank       If you have the time and energy
what you need to consider for a successful         easily, in the least number of clicks possible.      according to the number of incoming links and        to tackle this task yourself, we
campaign:                                                                                               your site’s relevancy to the search terms. Links     think that you will find this book
                                                   5. In house or outsource?                            can also bring in a targeted traffic to your site.   particularly useful.
1.What do you want out of it?                      Do you have the resources to handle a search
Are you looking for actual sales of your           engine marketing campaign in-house or will           9. Complement your campaigns
product or service? Are you looking for new        you need to outsource the service? If choosing       You may need to think about complementing
enquiries, sign ups to your newsletter, or just    an outside specialist, it is vital you ask them      your campaign with other online marketing
awareness / branding of your business? Your        how they intend to promote the website. If           activities such as marketing by email to your
message must reflect the desired outcome.          they are not willing to disclose how they do         opt-in list, advertising on carefully chosen
                                                   it, guarantee number one results or say they         portals and websites, particularly those
2.How do you want to reach your                    use ‘special’ methods, do not trust them. Ask        targeting the audience you want to reach.
  audience?                                        for testimonials from other customers and
The obvious place to start is with a website       even ask if you can contact them.                    10. Keep at it
optimisation, to ensure your website has                                                                Keep at it and don’t expect quick results,
consistent high ranking on the main search         6. Choosing key phrases                              particularly if your website is new. Search
engines, including Google, Yahoo!, MSN &           The most important part of any search engine         engine marketing takes time and patience.
Ask Jeeves.                                        marketing campaign is making sure you are            With the right targeting and care when setting
                                                   targeting the right key phrases.                     up your campaign, you will be reaping the
Alongside the optimisation, you have a choice                                                           rewards in the months ahead.
of extending your search engine marketing          7. Measuring results & linking
campaign. This can be with a selection of pay      When starting a search engine marketing              By Samantha Steane                                   There are many publications on the
per click activities, such as Google AdWords,      campaign, particularly via pay per click, ensure     Samantha is an Internet Marketing                    subject, but this explains the theory
this means that you pay an agreed amount           you have the tracking in place before the            Consultant, specialising in search engine            insimple English and then helps you
every time someone clicks on your link. (Be        campaign starts. This will tell you whether or not   optimisation, pay per click campaigns and            plot your campaign step by step.
very careful, as this can become expensive         your spend is giving you a good return.              general website consultations.
with no guarantee of any sales).                                                                                              ISBN 978-1-85788-502-6 Price: £14.99

                                                                                                Internet Islands
                                                                                                 Our aim at Internet Islands is to offer an affordable website hosting service to
                                                                                                 clients in Surrey and Sussex desiring a presence on the internet without the
                                                                                                 hassle of design and maintenance.
                                                                                                 The Internet is a very powerful medium promoting your service 24 hours per day
                                                                                                 accessable to customers not only at their place of work but also in their homes.
                                                                                                 You can be assured some of your competitors will have websites advertising
                                                                                                 their services on the internet. Can you afford to ignore them?

WWW.SYOB.CO.UK | SURREY                                                                                                                                                                           21

                                                                                                                                                      GENERATING SALES

The 7 Deadly Sins of Writing Your Own Ads.
                                                                                                                                                   Instead of advertising a discount (where you
                                                                                           Advertising should always be                            loose money if you’re not selling at the full
                                                                                                                                                   mark-up cost), offer a ‘free’ gift with purchases.
                                                                                           an investment, giving you                               This is something that is of value to the
                                                                                                                                                   customer but of low cost to you. For example, a
                                                                                           more money back in sales                                carpet cleaning company could offer to shampoo
                                                                                                                                                   a bedroom carpet for free (value £X if done
                                                                                           than you spent. Avoid these                             when the offer’s not on) when the hall, stairs and
                                                                                                                                                   landing are done. This sort of thing is of little
                                                                                           deadly sins if you want to                              extra cost in time as you’re in the house anyway,
                                                                                                                                                   no extra petrol or travelling, and the customer
                                                                                           invest wisely.                                          feels she’s getting great value for money.

                                                                                                                                                    .     t     g d             g     r
                                                                                                                                                   6. Not testing and measuring your ad. If you
                                                                                                                                                   place an ad in one of the big directories for a
                                                                                                                                                   year it can cost a fortune. And if you don’t ask
                                                                                             .        g    r           r           s
                                                                                           1. Writing your name/your company’s name as    e
                                                                                                                                                   people where they heard about you from, how
                                                                                           the ad headline. To be honest, unless you’re
                                                                                               e d
                                                                                                                                                   will you know whether your ad was an investment
                                                                                           MacDonald’s or Microsoft, no one except your
                                                                                                                                                   (giving you back more in sales than it cost)?
                                                                                           mum is really interested in your name. Every
                                                                                           potential customer’s favourite radio station is
                                                                                                                                                   Also, if you’re running several different ads, you
                                                                                           WII FM – What’s In It For Me – so they only
                                                                                                                                                   need to know which is working well so you can
                                                                                           care about what you can do for them.The
                                                                                                                                                   use it more than the ones that aren’t.
                                                                                           headline is the most important part of the whole
                                                                                                                                                   Testing and measuring are easy to do – just
                                                                                           ad because it’s the bit that gets people’s attention.
                                                                                                                                                   make a tick list of options (including ‘just
                                                                                           It should reach out to tell them and say why
                                                                                                                                                   walking by the shop’ if it’s appropriate) and put
                                                                                           they should come to you. And in order to really
                                                                                                                                                   a reminder on the till for staff or on the
                                                                                           speak to your prospect, try to include ‘You’ or
                                                                                                                                                   telephone order sheet.
                                                                                           ‘Yours’ in the headline – eg: Is Your
                                                                                           Conservatory Too Noisy When It Rains? Asking
                                                                                                                                                   7. Not having a call to action in your ad. Your
                                                                                                                                                     . o         g     l o      n n     r
           Carpet bombing or a laser guided bullet?                                        a question is a good tactic too, because
                                                                                                                                                   potential customer needs to be told exactly what
                                                                                           questions are always answered, aren’t they?
                                                                                                                                                   to and when to do it – don’t trust that he will
 Ok so you’re setting up your                 The idea of dropping a few thousand          Size wise the headline needs to fill about 1/3 of
                                                                                                                                                   call you at some point because he’ll forget or a
 business, you’ve done your                   leaflets from a passing bi-plane may         the space you have to fill. Make sure no one can
                                                                                                                                                   better offer will come along.
 research, got your finance in                have its appeal.                             miss it.
 place and your family have
 agreed to be supportive! You’ve              For advertising to businesses, fax           2. Not Knowing Who Your Potential Customers
                                                                                             .   t         g    o     r        l
 found an accountant who                      advertising could be a suitable method           .
                                                                                           Are. You’d think the answer’s obvious –
 speaks your language, you’ve                 of delivering your message direct to the     ‘everyone is my customer’. So who is your ideal
 talked to suppliers and you’re               desktop of businesses. Its relatively        customer? Think about where they live, are they
 ready to start banking the cash!             inexpensive, fast, and can generate          male or female, what age, what size of company
 All you need now are a steady                instant responses.                           they have, what kind of car they drive and what
 supply of customers and you’re                                                            newspapers and magazines they read. Answers
 laughing.                                    FireStorm Marketing Solutions Ltd have       to these questions (and more) give you a profile
                                              developed ways to make the humble            of the kind of person you want to attract, as well
                                                                                                                                                   A call to action comes at the bottom of your ad,
 In many businesses it’s possible to          fax machine work for you as an               as how you’ll speak to them – the sort of
                                                                                                                                                   next to the telephone number/ address and tells
 ascertain exactly                                              advertising medium         language you’ll use – and where you might place
                                                                                                                                                   Mr Prospect to call right now. Create urgency by
 who your target                                                in ways you may not        your ad.
                                                                                                                                                   making a limited offer or encouraging him to let
 market is. The                                                 have thought of.                                                                   you solve his problem – noise on the
 closer to this ideal                                                                      3. Selling on features not benefits. Features are
                                                                                            .        g n         s t
                                                                                                                                                   conservatory roof, dirty carpets, and
 you can get, the                                               “Although bulk faxing      the list of things your product or service does –
                                                                                                                                                   embarrassingly scruffy drive way.
 easier your                                                    is nothing new, we         eg, silences rain noise, heat insulation, cuts out
 marketing gets.                                                have a lot of              glare, are 3 for a conservatory roof covering. But
                                                                                                                                                   Make it really easy for the person to do what
                                                                experience making          remember the customer is only interested in
                                                                                                                                                   you want him to do: include a map or directions
 If you sell                                                    fax marketing jump         what those features mean to him/her and the
                                                                                                                                                   to the shop, a free-phone number or web-based
                                                                                           answer is that they solve his/her problem. Your
 spanners directly                                              through hoops!”                                                                    ordering. After all the whole point of
                                                                                           ad needs to show how. To change a feature into
 to local car                                                   says Colin Butler,                                                                 advertising is getting a prospect to do something
                                                                                           a benefit, just add the words ‘which means that’
 mechanics,                                                     MD of FireStorrm                                                                   that they probably wouldn’t have done if they
                                                                                           or similar.
 simple; buy a list                                             “It’s all about the list                                                           hadn’t seen your ad.
 of garages in your                                             you’re faxing to”.
                                                                                           4. Making your ad the same as everyone else’s.
                                                                                             .      g     r d e       e s          e
 catchment area,                                                                                                                                   There are loads of good books and websites that
                                                                                           Take a look in Yellow Pages or another directory
 and away you go.                                                 Mr Butler goes on to                                                             will give you all the top tips for writing winning
                                                                                           and pretend you are a prospect for a particular
                                              say: “A lot of our work involves clever                                                              ads. The basics are easy and, for a business, can
                                                                                           product or service (you’re not a customer until
 On the other hand, if you’re selling         use of personalisation so that every fax                                                             mean the difference between profit and loss.
                                                                                           you’ve bought something). What would make
 replacement batteries for a particular       is unique to each recipient, even            you pick one company and not another? Now
 model of mobile phone, your target           though we can be sending out tens of                                                                 Further reading and surfing:
                                                                                           look at your ad if you have one in a directory;
 audience may be a little more                thousands. On our B2B marketing list,        what makes you stand out from the crowd?
 scattered.                                   we have details of every business in the                                                             • The Secrets of Successful Copywriting.
                                              UK, which allows us to fine tune our                                                                   By Patrick Quinn.
                                                                                           5. Selling on the price not the value. There are
                                                                                             .      g n e        e t e
 But what if you are selling, for example,    campaigns”.                                  some products or parts of a service that are price
 a revolutionary new widget that makes                                                                                                             • Teach Yourself Copywriting.
                                                                                           sensitive, but not everything. You know your
 photocopiers work faster? Or general         Bulk faxing doesn’t fit every business                                                                 By J. Jonathan Gabay.
                                                                                           business so you know what these are, but being
 office supplies? In these cases, pretty      model, but if you’d like advice on           the cheapest isn’t the same as being the best.
 much every UK business with an office        whether it could work for you, contact                                                               •
                                                                                           Often if a customer hears a cheaper price than
 is your prospect. How are you ever           FireStorm on 0800 195 5052 or email                                                                  •
                                                                                           he expects he may think he’s getting sub-
 going to reach them all without a                                                                                •
                                                                                           standard service.
 massive marketing budget?
                                                                                                                                                   Kindly supplied by Elspeth Raisbeck.
                                                                                                                                                        y        d y        h

                                          “A LEADER HAS THE VISION AND CONVICTION THAT A DREAM CAN BE ACHIEVED”
                                  We specialise in helping start-up
                                  companies by providing cost-
                                  effective design solutions for:
looking for ward to design

                                      LEAFLETS & FLYERS
                                      CORPORATE STATIONERY
                                      PRINT MANAGEMENT SERVICE

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                    t order
            Your 1s work placed   F   01372 386551
            d esign
             with us              E
                                  A   41 Bridge Street, Leatherhead, Surrey KT22 8BN
WWW.SYOB.CO.UK | SURREY                                                                                                                                                                          23


                                                 I LOST MY JOB!

                                                 I was Art Director for a publishing company and, out of the blue, ‘lost my job’
                                                 It sounds such a careless                          I often find competition comes from so called     At my leaving do I gave a speech, at the end
                                                                                                    designers who have simply learned a               of which I said that I was scared of what the
                                                 thing to do. But I wasn’t
                                                                                                    computer program which they use badly and         future had in store for me, but I was also
                                                 careless just plain unlucky.                       do not create the right image for their           excited.
                                                                                                    customer. The result is that they sell cheaply
                                                                                                    but the wrong image is created. Others charge     Three years on – life is good. I’m happy, more
                                                       had been with the same company for 19

                                                                                                    the earth and come up with magnificent            relaxed and I’m enjoying my work. And I’m
                                                       years, I loved my work and lived to          designs carrying the wow factor but with little   also always on the lookout for new clients…
                                                       work. It was a joy to get up in the          real lasting impression and at some expense.
                                                       morning and I didn’t even mind the 40        The truth is contained in the old saying                 t z n       8 8
                                                                                                                                                      Contact Liz on 01428 68 51111
 “Consciously or unconsciously,
                                                       mile drive each day to London. I was a       “KISS” for Keep It Simple Stupid.
 people will judge your business                                                                                                                       r t
                                                                                                                                                      or at
                                                 self-confessed workacholic, 12 hour days
 based on the first impression!”
                                                 were the norm, 6 days a week.
 In many cases, a potential customer             The first few weeks after I was told I was being
 will see your marketing material long
                                                 made redundant, my mind was numb.
 before they meet you in person. It is
                                                 Gradually I started to think more clearly and
 therefore vital that this first impression
                                                 more positively. I had usable skills. I was a
 is a good one!
                                                 Graphic Designer, I had space at home to create
 There are two basic parts to making a
                                                 an office, a good reputation in the industry and
 good first impression. The first is the         numerous contacts. So I put the word around
 most obvious: make certain your logo            that I was looking for freelance work, had some
 is professionally designed and right for        luck and made some more of my own luck.
 your industry.
                                                 Whilst I was working out my notice I helped
 The second factor is less obvious but           a colleague with a catalogue, I ended up
 just as important: make certain your            designing it all. I now regularly do this
 message is consistent. Many people              catalogue plus two others. My accountant
 will see a brochure or ad, a business           asked me what I thought of his letterhead, I
 card and your website within a very             told him that it looked like his company was
 short time. Your message needs to be            an undertakers – he asked me to redesign his
 consistent in both its message and its          stationery. And so the ball got rolling.
                                                 I’ll have a go at designing anything: logos,
 For small to medium-sized or new                stationery, catalogues, fliers, mailers, books,
 businesses the bottom line is this: if          ads. My work is varied and I’m happy to
 you care about the bottom line and              work on jobs that are big or small.
 building something more than a job to
 job company you need to make a first            There’s no need to be nervous or intimidated
 impression that tells the world you are         in briefing a designer. I see my job as
 serious about what you do. It's a small         facilitating the process. I want my clients to
 investment now that will pay off as you         succeed in their business and good design is
 build your company into a brand that is
                                                 an important marketing tool. This does not
 remembered and respected.
                                                 have to be expensive but then neither does it
                                                 cost peanuts.

Did you know it takes seven times more effort to gain a new customer than keep an existing one?
                                                 …if only they remembered you!                      You might forward them one of those Internet      As your business takes off, you must make
                                                                                                    jokes that regularly do the rounds. Be careful    sure that you also keep in touch with your
                                                 So make it easy on yourself. This might            though, don’t overdo it and please make sure      friends, your family…and yourself! Whatever
                                                 sound like yet another thing to do but it          they are on your humour wavelength!               you do, don’t erode what should be quality
                                                 really is great for business to remind clients                                                       time by constantly checking e-mails, sending
                                                 that you exist.                                    You could send them a regular newsletter.         texts and phoning the office. Believe me
                                                                                                    Your clients will not be interested if you have   nobody said “I wish I’d sent that e-mail” on
                                                 You might do this by dropping them an e-mail:      new polo shirts with your company logo on         their deathbed…
                                                                                                    but they might well be interested in
                                                 “You must be back from that holiday in the         something connected with your business and                              e       l
                                                                                                                                                      Hampshire based Jane Buswell provides
                                                 States – how was it?”                              theirs – latest legislation? Hints and tips?      marketing services from branding to
                                                                                                    Newest and whizziest? You could invite them       copywriting and works as a marketing mentor
I thought I’d better share that small detail     “I’ve just heard of a new networking group         to your own networking event, to lunch, to        to businesses that recognise they need a bit
with you, since most entrepreneurs are so        locally and recall you saying you wanted to        coffee or to a round of golf.                     more focus and direction to build their
intent on finding new clients and gaining new    get into this area – here’s some info”                                                               company. Contact her via
business that they forget all about keeping in                                                      Whatever you decide to do, just do it -  or on
touch. And it’s important because the people     “I met a guy that grows organic vegetables         because when they or their contacts need a        07970 632077 for details of her free company
who have bought your product or used your        and am sending his details to you because          company like yours - you need to make sure        healthchecks and check out
service may well buy from you again and          you said how hard it was to source such            that they don’t go for a company like yours for
spread the word…                                 people”                                            but actually for YOUR company.                    details of her Snakes and Ladders workshop

24                                                                                                                                                                  SURREY | WWW.SYOB.CO.UK


How do you stand out?
Question: If you were
                                                 So, which company would you
                                                 choose to take up the fantastic
                                                                                                     Creating your company’s brand is one of the
                                                                                                     most important things that you’ll do as a
                                                                                                     business owner!
                                                                                                                                                      By attempting to design your own image you
                                                                                                                                                      can cheapen your business offering. It needn’t
                                                                                                                                                      cost a fortune to create the right image.
approached by two separate                       Obviously it would be Company 2 because it          Your brand is a key asset that will help your    How do I choose my
companies offering the same                      screams out ‘professional’ and ‘trustworthy’. For
                                                 most, you are probably thinking why you would
                                                                                                     customers to remember your business – it is
                                                                                                     not just about creating a logo it’s about much
                                                                                                                                                      creative partner?

fantastic offer on a product                     even consider doing what Company 1 did?             more!                                            Your design partner should be experienced,
                                                                                                                                                      established and have a broad client list. Have
or service that you needed –                     The most common answer to that by                   Image is everything. We all know the saying ‘a   a good look at their website, check out
                                                 companies is ‘we would love to, but we can’t        picture is worth a thousand words’. Therefore,   examples of their previous projects, meet with
who would you choose?                            afford it’, ‘how does a start up company afford     it only makes sense for a company to have a      them and decide if you can work together.
                                                 a professional look when all our money is           strong graphical representation in their
                                                 needed for our set up’.                             business which can help them to become           Digital Storm offers innovative branding,
                                                                                                     successful and attract new customers.            stationery, marketing literature and websites
Company 1 – the fantastic offer is typed         These are just a few of the reasons why Digital                                                      that will give your company just the start it
on A4 white paper and a business card            Storm now offer their ‘ready… steady… start         Why choose a creative partner?                   needs. As an established design agency, we
printed from a standard office printer, is       up’ packages; designed for new companies                                                             understand your requirements, will create a
stapled to the letter. Both are folded and       who need a professional look but haven’t got        Using professional design agencies to help       unique image for your business and guide
inserted in a plain DL envelope.                 huge budgets!                                       create your brand will ensure that your          you through the start up process.
                                                                                                     appearance is distinct and leaves a lasting      So whether it’s a business card or a brochure,
Company 2 – the fantastic offer is typed         Ready… steady… start up!                            impression. Professional designers understand    remember good design is important and says
on a quality headed paper which has been                                                                       the importance of creating an image    a lot more than you think!
designed with a professional logo. The letter    At Digital Storm, we understand that there is                      that aptly represents a company
is enclosed in an A4 printed folder along with   a lot to take into consideration when                                and communicates their            o d t          e     t        e d
                                                                                                                                                      To find out more about a simple and cost
two A4 inserts about the product/service and     starting up a company. One of the most                               identity. The success of a              e
                                                                                                                                                      effective design process, email
                                                                                                                                                                     n        ,
a glossy 2 sided business card which has been    important is ensuring you have a                                      business may depend on it.
professionally printed. The folder is inserted   professional appearance that
in a C4 envelope which has the logo printed      projects the right
                  on it.                         message to your

                                                          Building a strong brand starts with your logo
                                                  Its easy enough to knock-up a design                A Plumber will probably need a web               Which ever design company you
                                                  yourself that will do for a home made               site, some polo shirts, appointment              choose make, sure they understand
                                                  web site, but the problems start to                 cards and perhaps signage for his or             your requirements. At a bare minimum
                                                  manifest themselves when your printers              her vehicle. The designer will need to           we would recommend three different
                                                  turn around and say “we need your                   produce logos that are suitable for all          types of logo design to ask for. 1) A
                                                  artwork in 300dpi or Vector as a PDF or             the different applications.                      “low-res version in RGB” for your
                                                  EPS in CMYK”. Then the panic sets in!                                                                website and email. 2) A “hi-res version
                                                                                                      A web site logo is a file that needs to          in CMYK” for magazine adverts and
                                                  The aim of a professional brand design              load fast. A polo-shirt will probably be         printing. Finally and here’s the critical
                                                  is to express the values and aspirations            embroidered so you will be paying                one, asked for your logo to be supplied
                                                  of the business. What you are also                  more per item if the logo has a large            as a “vector” this version is infinitely
                                                  paying for is to have the correct and               filled area of colour. The cards may be          scalable so will produce the best
                                                  appropriate designs for all the                     printed in spot colours meaning that             results if you need large format
 When starting a new business                     applications you will need for your                 gradients and rainbow effects will cost          printing.
 it’s critical to get the basics in               business. A good designer will work                 a lot more than a design in one or two
 place. One critical area often                   with you to understand you, your                    colours. The signage will be larger than         Andy Fairweather
 over looked is getting a                         business and your requirements.                     most other applications so the right             M.D. Brand Aspect Ltd
 professionally designed logo.                                                                        type of logo will need to scale to this.

26                                                                                                                                                                    SURREY | WWW.SYOB.CO.UK


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                                                                                                       (See article at
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                                                          h        n     ,    e
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learn from an experienced                            Success University is the number 1 personal       through the Success University program.             Train to Gain offer a FREE skills
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WWW.SYOB.CO.UK | SURREY                                                                                                                                                                                                                27

                                                                                                                                                                                       USEFUL RESOURCES
                                                                                                                        New Business                              Websites                               National Federation
                                                                                                                                                                                                         of Enterprise Agencies
                                                                                                                        Exclusive information from                                             
                                                                                                               Sign up by                                                     Nomis Web  s
                                                                                                                        simply entering your email address                                     
                                                                                                                        and clicking the 'Sign Up' button                                                Government statistics
                                                                                                                        on the front page of their site.                                                          e f r
                                                                                                                                                                                                         Office of Fair Trading
                                                                                                                        Publications                                                                              l
                                                                                                                                                                                                         Small Business
                                                                                                                        Better Business                                                        
                                                                                                                                                                      A range of advice for small
                                                                                                                        Recognised as a leading small                                                    businessesning
                                                                                                                        business magazine. Readers include                                                  K
                                                                                                                                                                                                         UK Patent Office t
                                                                                                                        people running businesses and those                                    
                                                                                                                        planning to start up. Better Business                                            Copyright, Designs, Patents and
                                                                                                                        is available by subscription only and                                            Trade Marks in the UK
                                                                                                                        is not available on news stands. The                                             Learndirect
                                                                                                                        rate is £60 per year for 10 issues.         l
                                                                                                                                                                  All Business
                                                                                                                                                                                                         Hundreds of online courses
                                                                                                                                                                  A New Business
                                                                                                                        Daltons Weekly
                                                                                                                               s                                                       e f
                                                                                                                                                                                                         Institute of Directors
                                                                                                                                 Free online search tool for business
                                                                                                                        Printed version available from            names, trade marks, domain names       Biz Help 24
                                                                                                                                                                                                             z         p
                                                                                                                        newsagents and is packed with             Business Link
                                                                                                                        business opportunities. The website is                      e
                                                                                                                                                                                                         Byte Start
There is a mass of information and help to be found both locally and                                                    the UK's largest database of                                           
                                                                                                                        businesses for sale with over 25,000      Businessballs
                                                                                                                                                                                                         New Business
nationally. The main objective of Start Your Own Business is to encourage                                               businesses currently listed.
                                                                                                                                                                  Free material & ideas        
you to take full advantage of it and point you in the direction of where it can                                         The Franchise Magazine (TFM)
                                                                                                                           e          e         e      )          Business Bricks
                                                                                                                                                                          s                              Now lets get started
                                                                                                                                                                                                                        s t
be found. Increased knowledge equals increased chance of success!                                             
                                                                                                                                                                  Small Business Newsletter
                                                                                                                        The UK's best selling franchise title                                            Real Business
                                                                                                                        and is published 8 times a year. Each     Citizens Advice Bureau
                                                                                                                                                                          s       e     e      
                                                                                                                        edition contains more than 150 pages                 Small Bizl
                                                                                         g     r    n
                                                                                 Growing Your Own Business
Clubs/societies                                  h
                                         Telegraph Business Club
                                                       i s       b
                                                                                                                        of franchising news, information          Chambers of Commerce
                                                                                                                                                                            s f
                                                                                                                        about franchise opportunities and                                                Small Business
                                         The Telegraph Business Club is run      Attending Growing Your Own             guidance features for both franchisors    Companies House
                                         by the Daily Telegraph newspaper        Business is your opportunity to        and franchisees.                              Start in business
                                                                                                                                                                                                                t n
                                         and has one simple aim: to help         learn from experts, network with                                                 Companies House official site
                                         dynamic entrepreneurs and               your peers and suppliers and find                                                             n f       h
                                                                                                                                                                  Confederation of British Industry
                                                                                                                        New Business Magazine
                                                                                                                           w          s                                                                  Start Ups
                                         ambitious business professionals to     out how best to develop your                                           
                                         become more successful. Weekly e-       business.
                                                                                                                        NewBusiness Magazine offers               Forum of Private Business
                                                                                                                                                                        m f         e
                                         newsletter contains case studies and    Taking one day away from your                                                                                           Ultimate Guidee
                                                                                                                        business advice and the latest  
                                         business information.. Free to join     company will allow you to benefit                                                                             
                                                                                                                        business news for small to medium
                                         from website.                           from the extensive advice on offer                                               First Voice
                                                                                                                                                                      t                                   weekly newsletter
                                                                                                                        size businesses and enterpreneurs.
                                                                                 and give you the opportunity to                                        
                                                                                                                        Subscribe online or register to receive                                          Up My Street
                                                                                                                                                                                                            p y
                                         Co-Operatives                           step back, focus, be inspired and      their newsletter.
                                                                                                                                                                  “Business Network” magazine
                                         Co-operative Assistance Network
                                                      e          e               motivated and reinvigorate the way                                               G Start                                Info by postcode area
                                         (CAN) Ltd                               you think about your business.                                         
                                                                                                                                                                  Graduate start up information          Helping disabled people to achieve
                                                           Dates can be found online.
                                                                                                                                                                                                         their full potential through the
                                         CAN aims to be a good example of                                                                                         Health & Safety Executive
                                                                                                                                                                        h         y
                                                                                                                                                                                                         Princes Trust
         s     b
Business Club 365
                                         a worker co-operative and to assist     Franchises                                                             
                                         in the development of co-                                                                                                Home of H& S Executive                                                                h         e
                                                                                 British Franchise Association                                                    Free leaflets available                Young Enterprise
Do you want to make a success of a                                                                                                                                Homeworking                  
                                         South East Co-operative Support
                                              h t              e                 The association is the self
new or growing business? BC365                                                                                                                                                       d
                                                                                                                                                                                                         Inland Revenue
                                           regulatory body of the industry.
offer clear, unbiased, detailed advice                                                                                                                            Information about running a  
                                         A full development service for co-      The BFA was set up in 1977 by
and great-value deals on goods and                                                                                                                                business from home
                                         operatives throughout the south         some of the major franchise                                                                                             If you know of any other resources
                                                                                                                                                                                                          f u               w f y       r e
services. Since 1991, the business                                                                                                                                Innovateurs
                                         east from clarification of the          companies to act in the interests of                                                                                          t           d   p      e
                                                                                                                                                                                                         that would help anyone thinking
advisers of the Avanta Group have
                                         business idea, selection of the         the industry as a whole and to                                                             of starting their own business,
                                                                                                                                                                                                           f              g    r n
helped to launch over 20,000
                                         appropriate legal form, business        promote ethical standards within                                                 Sharing of resources.                  please let us know and we will add
                                                                                                                                                                                                                  e t s          w d e il
businesses in the UK.
                                         plan development, assistance with       franchising.                                                                     My Business
                                                                                                                                                                    y                                        e            s o       e
                                                                                                                                                                                                         the details into future editions.
                                         raising finance.                                                                                               
                                                                                 The Association demands that all                                                 Business information
(Federation of Small Businesses)
            n f      l                           Exhibitions                             members meet it's standards and        Start Your Own Business
                                                                                                                             t     r
                                                                                 that the franchise is set up and
The FSB is the largest campaigning                                               operates in an ethical manner.         We started this publication in 2005
pressure group promoting and                                                                                            the genuine hope that we could                For more information visit
protecting the interests of the self-
employed and owners of small
                                                                                 Newsletters                            help anyone thinking of setting up
                                                                                                                        on their own. As you can see there
firms. Formed in 1974, it now has                                                   d
                                                                                 Bad News                               is a wide range of help available -
over 200,000+ members across 33                                                  BAD News (Business Advisers'           but how would you know that it
regions and 230 branches.                                                        News), a free weekly bulletin for      all exists without having to
                                                                                 business advisers. You can also        undertake lots of research? We
If you would like to find out more
                                                                                 check out       sincerely hope that you find SYOB
about being involved with the
                                                                                 for free weekly tips, ideas and        useful and wish you the very best
activities of the committee to
                                                                                 tactics for small business owners.     of luck with your business.
support local businesses or you
would like to attend a branch                                                                                                t     r
                                                                                                                        Start Your Business
meeting just to find out what goes                                                                            
on visit the website at                                            Forum of Private Business
                                                                                       m f        e
                                                                                                                        Start Your Business Magazine is a
                                                                                                                        monthly glossy publication that
                                         Business Start Up
                                                 s      t                        To receive their free eNewsletter
Start Up Community
     t p                                                                                                                aims to help businesses start-up,
                                                       visit website where you can sign up                                                                                              grow and flourish in every aspect.
                                                                                 to receive regular and up-to-date
Business Startup Community aims          The UK 's only show designed                                                   Distributed through enterprise
                                                                                 information for small and medium-
to empower, inform and encourage         specifically to help people with an                                            agencies and the news trade, but
                                                                                 sized businesses.
entrepreneurs in their journey to        idea for a business, in the early                                              you can save up to 30% if you
business success. They have              stages starting a business or                                                  subscribe for a year from their
                                         determined to grow your small           Headstart                              website.
designed an easy-to-use online
                                         business. What's more, it's all free!   Free news, views, advice and
Community where people can                                                                                              What Franchise?
                                         A huge exhibition, a seminar            inspiration to help your new                                                           Start Your Own Business in Surrey is published
communicate on a daily basis about                                                                            
                                         programme, celebrities, one-to-one      business. Headstart is brought to                                                              by Start Your Own Business Ltd
                                                                                                                                                                                       t    r     n         s
business matters, problems and                                                                                          Is packed with independent advice
                                         advice, informal and formal             you by, the UK's
solutions; where people can talk on                                                                                     and up-to-the-minute information                     PO Box 466, Southampton, SO50 0AA
                                         networking. Events are held in          No. 1 resource for people starting
the internal Community Mail; and                                                                                        on the nuts and bolts of buying a                Tel: 023 8074 0400 E-Mail:
                                         London, Manchester and                  their own business. Register at
where help is always at hand from                                                                                       franchise, while authoritative
their Customer Relations team.           Birmingham.                                                                                      Advertising and editorial enquiries always welcome.

     Making Starting your Own Business easier
Mail box services                                                                      Document services
Your own business address                                                         Litho & digital printing
N Ideal for start-ups, home
      workers & small businesses who                                              N All your business stationery,
      need a secure, prestigious &                                                     including starter packs -
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      you can have 24 hour access                                                 N   Leaflets, handouts, folders,
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                                                                                  Digital copying services
                                         SPECIAL OFFER                            N In-store black/white or full
 Shipping services                       Sign up for a 12 month                        colour digital copying
 Big or small,                           mailbox rental and get                   N Range of paper and media
 we can pack & ship it all                                                        N Proposals and presentations
                                          3 months extra free                     N Short runs
 N Choice of couriers - on-line,
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      real-time shipment tracking
                                                                                  N Volume discounts
 N   Huge range of packing
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                                                                                  Finishing services
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 N   Same day and time critical                                                       and stapling
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 WEYBRIDGE                     ESHER              EPSOM               SURBITON                   CROYDON
15 Church Street            46 High Street     12 East Street       61 Victoria Road           226 High Street
   KT13 8NA                   KT10 9RB           KT17 1HX               KT6 4JX                   CR9 1DF
01932 842248 01372 472788 01372 748497 0208 399 8399 0208 649 9777 

                                                       MBE centres are independently owned and operated franchises
                                                                  Call your local centre to discuss your requirements
                                                                                          Business accounts welcome

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