Published monthly by the Palm Springs Chamber of Commerce February 2010 Grand Opening of Newly Renovated Hyatt Regency Suites Source: City of Palm Springs Just in time for the Coachella Valley tourism season, Mayor Steve Pougnet, the Palm Springs City Council, and the Chamber of Commerce celebrated the grand opening of the spectacularly renovated Hyatt Regency Suites Palm Springs during a special ribbon-cutting ceremony January 22. The event, featuring live music, entertainment and tours of the property, kicked off at 4PM at the newly renovated hotel, 285 N. Palm Canyon Drive. "We're very excited about this renovation," said General Manager David Hill. "Downtown Palm Springs is now home to a superbly upgraded destination hotel with a sleek new modern design, reconfigured lobby and pool area with luxury cabanas, additional meeting space, and gorgeous February Calendar renovated suites." Feb 2 Ribbon Cutting, 4PM The $15 million renovation of the197-room hotel constructed in 1986 will help the Hyatt qualify to Guide Dogs of the Desert take part in the City's innovative Hotel Incentive Program, which allows hotels to receive a rebate of up 125 Tahquitz Canyon Way Feb 3 Marketing Committee, 3:30PM to 50% of any new transient occupancy tax that may be generated following a renovation. Feb 4 Ribbon Cutting, 2PM The renovation also includes 3,500 square feet of additional meeting Aunt Effie’s Gardens space converted from storefronts along Palm Canyon Drive as well as a 2393 N. Palm Canyon Drive new upscale wine lounge and bistro called SHARE – featuring California Feb 5 Ribbon Cutting, 9AM NestEggg Bookkeeping fusion cuisine. 258 N. Palm Canyon Drive "Hyatt Regency Suites has always enjoyed a strong presence in Palm Feb 5 Ribbon Cutting, 10AM Springs due to its prominent location and longevity," said Patrick F. Modern Mosaics Lupsha, Chief Operating Officer of Davidson Hotel Company. "Now with 320 N. Palm Canyon Drive Feb 9 State of the City Luncheon, this major investment in the hotel's future and a fresh, modern look, we 11:30AM to 1:30PM, will have made a significant and positive impact on the Downtown area Renaissance Palm Springs and the destination as a whole." 888 E. Tahquitz Canyon Way Palm Springs is in a unique tourism position because many of the City's Cost: $40/pp; $350/Table of 10 RSVP required by Feb. 5 major hotel properties have recently undergone multi-million dollar Feb 12 Ribbon Cutting, 11AM renovations with the intent to take part in the Hotel Incentive Program. Mojave River Academy Some of the refreshed properties include the $70 million renovation of 1776 N. Palm Canyon Drive the Riviera Resort & Spa and a $25 million renovation of the former Feb 15 Presidents Day Holiday Chamber Closed Howard Johnson Inn to the trendy new Ace Hotel & Swim Club. Feb 16 Gov’t Affairs Committee, Additionally, the Wyndham Palm Springs recently underwent a $20 3:30PM million transformation into the luxury Renaissance Palm Springs Hotel at Feb 16 SCORE Workshop “How to the Palm Springs Convention Center. Achieve Customer Service” 6 to 9PM, FREE, RSVP online "The fact that so many major hoteliers are renovating their properties www.pschamber.org or call and investing in Palm Springs proves that our City continues to be a 760/325-1577. major worldwide vacation destination," said Mayor Steve Pougnet. "No Feb 17 Ambassadors Meeting, 4PM other city in the Coachella Valley can boast the same kind of tourism Feb 18 Membership Committee, 3PM Feb 18 Entertainment Industry investment." Committee, 4PM Feb 23 Chamber Business After Hours, 5 to 7PM, Jerry Stergios Bldg., Desert Regional Medical Center 1150 N. Indian Canyon Drive $5 Members; $10 Non-members All committee meetings held in the Chamber boardroom unless otherwise noted. STAFF John Pivinski, CEO Denise Jacobs, Associate Director Member Services Patricia Lancaster, Membership Development 190 W. Amado Road | Palm Springs Special event reservations via 760.325.1577 or www.pschamber.org 3 President’s Message Valerie Zugates As we start this new year and new decade, we find ourselves facing new opportunities. Contents Thanks for Re-Investing 4 At the beginning of the fiscal year in July, the board, committees, and staff Holiday Mixer at Dink’s 5 looked at each chamber program, event and service. We analyzed our successes and our challenges. Changes were made and are still being Wild WestFest Econ Impact 7 made. We recognized that it was not prudent to continue on a “business as New Members 8 usual” path if we expect to provide our members with relevant and beneficial resources. O’Donnell Golf Tournament 8 We are committed to strengthening relations with the city of Palm Springs Cities Go Solar Tool Kit 10 to enhance the business climate. We support business friendly public policy LifeStream’s Drive Green 10 through the Government Affairs Committee. We promote Palm Springs Chamber businesses through our Business Directory, map and niche City Beat 10 brochures and shopping guides. Ethan Peck DAP Fundraising 11 We offer business learning opportunities for our members through our partnership with SCORE. We have updated our email blasts and made the design more user-friendly. Jackie Lee Houston Plaza 11 We went green by taking Business Matters online last year. This year, Business Matters has been in the news 11 redesigned, making it easier to navigate when reading on your computer screen. I urge you to maintain your membership investment by joining a committee; attend our monthly Modernism Week 11 breakfasts and mixers; read Business Matters; participate in chamber events; let chamber staff know how Greenhouse Gas Rule... 12 they can help you. State Budget Plan 12 Right now businesses need a strategic ally more than ever. They need networking venues, educational programs, community projects and legislative advocacy. They need the Palm Springs Chamber of State of the Chamber 13 Commerce. PS Art Museum 2nd Sunday 14 AdFed Luncheon “No-Nos” 14 From the CEO John Pivinski Business of the Month 14 Yogurt at Its Best RC 14 With the economy continuing on a downward spiral, it again has been a difficult year at the chamber. However, I am pleased to report that we have had many Supervisor Benoit AB32 Relief 15 successful events in 2009 and our membership totals have remained fairly constant SBA Financial Forum/Expo 15 but did see a decrease from the previous year. The annual report goes into more detail and can be picked up at the Chamber office or viewed on line at our website. A few key events stick out in 2009 and I wanted to highlight those for you. The Athena awards continues to be a premier event in Palm Springs. Our congratulations go out to the honored women, High School scholarship winners website dec 21 to jan 20 and our great committee who put it all together. Visits 4,705 We continued to increase our focus on representing the interests of business with government officials. During 2009, we sponsored two forums where the council Visits/Day 151.77 candidates were able to express their views on the City of Palm Springs and engage in dialog that helped the citizens learn more about the elected officials. A major focus in 2009 was re-evaluating our events and determining which events would continue our work of Pageviews 10,463 helping member businesses meet their financial goals. We held a carnival in April that brought tourists and locals into the downtown area and frequenting our member businesses. Additionally, our China Trip, in November, allowed Pages/Visits: 2.22 more than 20 members to experience the orient at rock bottom prices. We hope to offer this trip again this fall. We looked at our membership categories in 2009 and created a new system that we feel is more in line with the way our businesses are made up. We now have a small and large business membership, a sole proprietor membership and Bounce Rate 52.82% a lower cost associate membership that allows many of our citizens to be members of the chamber. Our chamber brochures continue to be a great marketing tool and we are now printing 20,000 copies of each Avg Time/Site 01:51 brochure to be distributed every six months to area hotels, cab companies and over 20 Chambers in the southern California area. New Visitors vs Returning 3,528/1,177 We again refocused on our mixers in 2009 and we feel we had more success in bringing in quality locations to help our membership interact with each other more favorably. The new Prize Buy promotion has been received very favorably and the buyers like the idea that they are guaranteed winners. If you haven't participated in this promotion, Traffic Sources just contact me for details. Additionally, we now offer vendor tables at our mixers. These are limited to two tables Search Engine 64.12% per mixer so if you are interested, let me know well in advance. We continue to work more with the various stakeholders in Palm Springs and we make sure we keep abreast of new Direct Traffic 17.43% rules and regulations affecting our businesses. One in particular was a new law from the State of California allowing Passports to be used for identification at our downtown bars and restaurants. Additionally, the Chamber offers HR supplies for our membership where you can buy discounted Employment posters, handbooks and HR software. Referring Sites 18.45% As I end my remarks, I ask that you consider helping us in our efforts by joining a committee, sponsoring a chamber event and attending as many events as possible. If we band together we can help each other through this continued economic downturn and create a new excitement in Palm Springs. benefit of the month Thanks again for your continued support. National exposure! Chamber members receive a complementary U.S. Chamber membership. Just go to our website John Pivinski and click on the U.S. Chamber link. 4 Thanks for re-investing in your Chamber Camelot Theatres & Camelot Café 50 Plus Years Lund & Guttry 51 Years Jeremy Proctor Gary Dack 760/325-6488 Fax: 760/325-6484 760/568-2242 Fax: 760/346-8891 www.camelottheatres.com www.lundandguttry.com firstname.lastname@example.org O’Donnell Golf Club 54 Years Canyon Commercial Services, Inc. Sally Mahoney Tammy Perezchica 760/325-2259 Fax: 760/325-8123 760/341-7270 Fax: 760/262-3107 email@example.com firstname.lastname@example.org Plaza Investment Company, Inc. Citslinc International, Inc. Larry Pitts 59 Years Leo Liu 760/325-1347 Fax: 760/320-0880 626/571-0616 Fax: 626/571-7916 email@example.com firstname.lastname@example.org Wiefels & Son Mortuary 62 Years Client Advocate Mark Matthews & Insurance Services, Inc. 760/327-1257 Fax: 760/322-6438 Leslie Hurst www.wiefels.com 760/778-8530 Fax: 760/778-8528 email@example.com www.clientadvocateins.com firstname.lastname@example.org 30 to 49 Years Colony Palms Hotel/ Purple Palm Restaurant AAA Travel-Automobile Club Samantha Dorazio of Southern California 760/969-1800 Fax: 760/969-1807 Kathy Asher-Burns www.colonypalmshotel.com 760/318-2303 Fax: 760/322-2891 email@example.com www.AAA-Calif.com Desert Dunes Golf Club asher.katy@AAA-Calif.com Mark Tansey Moorten Botanical Garden 760/251-5370 Fax: 760/251-5371 Clark Moorten www.desertdunesgolf.com 760/327-6555 firstname.lastname@example.org email@example.com Desert to Sea Properties Temple Isaiah CLICK HERE and start saving now! Its that easy! Susan Cogliano Rabbi Sally Olin Thank you for being a Chamber member and for choosing 760/567-8867 Fax: 760/778-1039 760/325-2281 Fax: 760/325-3235 firstname.lastname@example.org Office Depot. www.templeisaiahps.com Glory to God Ministries email@example.com Randy Brodhage 760/321-5222 Fax: 760/321-5773 15 to 29 Years www.glortytogod.org Scott M. Aaronson, MD firstname.lastname@example.org 760/325-5255 Fax: 760/325-5047 Great Wall www.saaronson.com Ken Chung email@example.com 760/322-2209 Montessori School of Palm Springs firstname.lastname@example.org Chis Wicks Iron Tree Inn 760/323-2502 Fax: 760/323-2702 Bert Silker email@example.com 760/325-8237 Fax: 760/325-8341 Rabobank www.irontreeinn.com Kathi Hallock firstname.lastname@example.org 760/320-5110 Fax: 760/323-8460 JEA Jewelry www.rabobankamerica.com Jeffrey E. Appling email@example.com 760/322-2883 Two Bunch Palms Resort and Spa www.jeajewelry.com Charles Crellin firstname.lastname@example.org 760/329-8791 Fax: 760/329-1874 Kaplan College www.twobunchpalms.com Kevin Quirk email@example.com 760/778-3540 Fax: 760/327-4396 www.kaplancollege.com 1 to 14 Years firstname.lastname@example.org A Place in the Sun Garden Hotel Pacific Western Bank Ron & Norma Van Meeteren Blair Merrihew 760/325-0254 Fax: 760/322-3479 760/416-3336 Fax: 760/416-3718 www.aplaceinthesunhotel.com www.pacificwesternbank.com email@example.com firstname.lastname@example.org Altura Credit Union Palm Springs Resort Communities Bruce Gillen Arthur Davis 888/883-7228 Fax: 760/770-9542 760/808-4664 Fax: 760/436-3698 www.alturacu.com www.palmspringsresortcommunities.com email@example.com firstname.lastname@example.org Arbor Tech Services Parkinson’s Resource Organization Warren Miller Jo Rosen 760/773-3500 760/773-5628 Fax: 760/773-9803 email@example.com www.parkinsonsresource.org ATMone firstname.lastname@example.org Steve Kirk Paychex 760/322-3235 Fax: 760/322-1000 Rachel Meeks www.atmone.com 760/238-6400 Fax: 760/773-1062 email@example.com www.paychex.com Boomers! firstname.lastname@example.org Digna Diaz Peterson Reporting 760/770-7522 Fax: 760/770-7525 Brenda Peterson www.boomersparks.com 619/260-1069 Fax: 619/688-1733 email@example.com www.petersonreporting.com firstname.lastname@example.org continued on page 8 5 Business After Hours at Dink’s Restaurant & Ultra Lounge Braving bitterly cold winds a crowd ready for the Chamber’s holiday mixer converged at the ever popular Dink’s Restaurant and Ultra Lounge on December 22. Palm Springs’ own Jolly Ol’Saint Nick (Mike Allen) and his “helper” flew in from the north for holiday revelers to take advantage of a photo-op with the merry holiday character. (Below, Patrick Farrar, Farrar Construction & Handyman Services, gets a warm hug from “Nick.”) Tony Fiorentino, Dink’s (left) accepts a certificate of appreciation from chamber CEO John Pivinski. Big thanks to Dink’s and staff for hosting the memorable holiday Thank you mixer. Opting for display space, Joy prize donors Meredith, Crystal Fantasy is joined Ace Hotel & Swim Club by downtown administrator Celebrity Tours Tammy Perezchica. Also Chiropractic Works exhibiting product services, Kerry Copper Mountain Broadcasting Hendrix, HR Network Inc. Crystal Fantasy Curves Unexpectedly captured, Lynda Dink’s Restaurant & Ultra Lounge Kerney (below left), County Hotel Zoso Supervisor Benoit’s office. I.M.A.G.E.S. by Gideon Jessup Auto Plaza Jeff House, Massage Therapist Karvelis & Associates KarvelisTravel.com Las Casuelas Terraza Miracle Springs Resort & Spa Palm Springs Air Museum Palm Springs Carriages Palm Springs Follies Photo Colorgraphix Pinocchio in the Desert Reginald Pollack Fine Art Riviera Resort & Spa Josef Saliba Salon Tahquitz Creek Golf Resort The Dana on Mission Bay The John K Studio The LSpot Valerie Zugates, UBS Financial www.nestegg.com NEW ADDRESS 258 N. Palm Canyon Dr. Palm Springs, CA 922262 760.322.4622 Frank Bogert Rodeo, Wild WestFest 7 Projected Economic Impact in Community Source: Lea Goodsell, When the last piece of straw is swept up from the Frank Bogert Memorial Rodeo and the Palm Springs Wild WestFest presented by the Spa Resort Casino, more than just fond memories of the family fun and excitement will remain. The event is projected to be a strong economic driver for Palm Springs and the Valley in the form of TOT, sales tax revenue and funds raised by local charities. “We are pleased to provide a memorable tribute to the Cowboy Mayor and a real Western experience for residents and visitors,” explained Christopher Burkhardt, CEO of Spur of the Moment Productions, “but we're also proud to be providing some real revenue to the city and its merchants, as well as the myriad of regional and local charities which will be involved in the event.” Burkhardt is joined by Palm Springs resident William Beck, who serves as President of the Palm Springs Wild WestFest. The Wild West returns to Palm Springs March 12 - 14, 2010 at Caballeros Field, adjacent to the Palm Springs Convention Center. Benefiting charities include Pegasus Riding Academy, Boys & Girls Club of Palm Springs, Mizell Senior Center and Pinnacle Fund, the foundation for the Palm Springs Unified School District. In addition, several activities are directly benefiting additional charities including the Cowboy Ball and Dance Hall on Friday night, with proceeds to the Palm Springs Mounted Police Search and Rescue organization. The Palm Springs Youth League will be the beneficiary of the Cowboy Carnival which includes pony rides, staged Old West gunfights, Ferris wheel and other kid-friendly rides and activities taking place all three days. Several local non-profits are assisting in selling rodeo tickets, which are $20 adult and $10 child 12 and under, with portions of ticket proceeds benefiting groups such as the PSHS Athletic Boosters, United Cerebral Palsy and Morongo Basin Horsemen's Association. “It's great that this Spur group is so focused on being part of the community and getting involved with local non-profits,” added Michael Volpone, Palm Springs Mounted Police Lieutenant. “In these times especially, charities need all the support and exposure they can get to continue to provide vitally needed programs and services Michael Volpone which benefit all of us.” Entry to the Palm Springs Wild WestFest presented by the Spa Resort Casino is free with the exception of the Frank Bogert Memorial Rodeo, a PRCA-sanctioned event being spearheaded by renowned rodeo producer Cotton Rosser, which also features a Mutton Bustin' — young daredevils riding sheep to the buzzer. Activities in the area outside the Rodeo include a Taste of the West, Americana Collectibles and Western merchandise, sponsor displays, Western lifestyle vendors, a Chili Cook-off and BBQ competition, cultural areas, Margarita's Cantina and a continuous live music festival throughout the three-day weekend. A Palm Springs Rodeo Queen will also be selected to help preside over the festivities. More than 350 rooms have already been blocked at area hotels in anticipation of the many guests who will be traveling from outside the area to the event. National advertising and inclusion in stories and calendars in regional and national magazines is already helping entice visitors to participate. Tickets are on sale now at www.palmspringswestfest.com and at downtown Palm Springs' Pony Express, along with more detailed information about the event and volunteer opportunities. In addition to the Spa Resort Casino, sponsors include Palm Springs Life, American Cowboy Magazine, Western Shooting Horse and Cowboys and Indians magazine. For information or questions regarding sponsorship and charitable opportunities, please contact Christopher Burkhardt at (714) 434-2579, or Christopher@fancorp.net. 8 Renewing Members Continued Reaction Marketing and Promotions, Inc. Dave Morgan 760/322-3554 Fax: 760/322-2663 www.reactionmarketing.net email@example.com SCORE Bob Wernick CURVES 760/321-1120 Fax: 760/202-4352 Gloria Hayes www.coachellavalley.scorechapter.org 760/416-3334 Fax: 760/416-3434 firstname.lastname@example.org Signature Party Rentals 555 S. Sunrise Way, Suite 111 Kerry Hendrix Edward Corrick Palm Springs CA 92262 HR Network, Inc. 760/863-0671 Fax: 760/863-1509 email@example.com 12062 Valley View Street, Suite 110 www.signatureparty.com Larry Babitz www.curves.com Garden Grove CA 92845 firstname.lastname@example.org TOOTIE’S Texas Barbeque Fitness and Fitness Centers 310/266-4915 Fax: 714/898-2731 Virginia Waring International 68-703 Perez Road, Suite A1 www.hrnetworkinc.com Piano Competition Cathedral City, CA 92234 email@example.com Ann Greer Daugherty's Pro-Tennis 760/202-6963 Fax: 760/202-6983 www.tootiesbbq.com 760/773-2575 Fax: 760/776-0168 Instruction www.vwipc.org Bill Daugherty firstname.lastname@example.org email@example.com 800/905-0211 1650 Calle Palo Fierro Palm Springs CA 92264 firstname.lastname@example.org Pro-Tennis Instruction Law Offices of Michael Zitomer Michael Zitomer 760/320-6443 Fax: 760/323-1699 225 S. Civic Drive, Suite 2-14 Golf Tournament Palm Springs CA 92262 email@example.com Thursday Attorneys and Legal Services March 11, 2010 Palm Springs Nissan Paul Connelly 1PM 760/328-2800 Fax: 760328-3228 Annette Isaac 301 N. Belardo Road | Palm Springs 68-177 Kyle Road Law Offices of Annette L. Isaac Kathleen Jurasky Western Reception 400 S. Farrell Drive, Suite B-204 Palm Springs Cemetery District following tournament Cathedral City CA 92234 Palm Springs CA 92262 31-705 Da Vall Drive firstname.lastname@example.org 760/396-7229 Fax: 760/972-4346 Cathedral City CA 92234 www.palmspringsnissan.com Automobile Dealers - New & Used email@example.com 760/328-3316 Fax: 760/321-6524 MORE DETAILS www.pscemetery.com firstname.lastname@example.org TO FOLLOW Revenge Boutique Michelle Citrocin 760/322-2180 272 N. Palm Canyon Drive Palm Springs CA 92262 email@example.com GIVE HOPE | GIVE LIFE | GIVE BLOOD www.psrevenge.com Rosalie Ornelas-Erlandson 909.885.6503 x312 rornelas@LStream.org Apparel Public Relations Specialist 909.838.2166 CELL Dennis Mark Stratton 909.386.6877 FAX Dennis Stratton 384 West Orange Show Road San Bernardino, CA 92408 760/586-6207 Fax: 760/699-8877 3451 Circulo San Sorrento LSTREAM.ORG Palm Springs CA 92262 firstname.lastname@example.org Associate Member University of California, Riverside Palm Toni Lawrence 760/834-0578 Fax: 760/834-0950 75-080 Frank Sinatra Drive Palm Desert CA 92211 email@example.com www.palmdesert.ucr.edu Non-Profit Organizations 07/2010 10 LifeStream Announces winner of the Drive Green New Online "Tool Kit" Will with LifeStream promotion Help California Cities Go Solar On Thursday, January 7, 2010, LifeStream Source: California Energy Commission 12/15/09 awarded a 2010 Toyota Prius to Melina Nava the The California Energy Commission's New winner of the Drive Green with LifeStream Solar Homes Partnership (NSHP) is helping promotion. California cities in their quest to use solar LifeStream teamed up with I-10 Toyota to power with a new online tool kit. make one lucky LifeStream blood donor the owner of a new, fuel-efficient Toyota Prius. The "Local governments are on the frontline of promotion was held October 3 through December our statewide effort to bring renewable 1, 2009. Participants who donated at any mobile energy and energy efficiency technologies blood drive or LifeStream donor centers were into our communities and homes," said automatically entered into the drawing. Six Energy Commission Chairman Karen finalists were chosen every ten days and the Douglas. "We hope this tool kit can help winner was chosen from 60 finalists. make efforts to encourage new solar home LifeStream was founded in 1951 as a private, not-for-profit 501(c)(3) organization by the developments in their communities that much medical societies of San Bernardino and Riverside counties. LifeStream serves 50 medical easier." facilities in Southern California and receives more than 500 donations daily in order to support The New Solar Homes Partnership 175,000 transfusions annually. For additional information, please contact LifeStream at Municipal Tool Kit provides California cities 800/879.4484 or visit www.LStream.org. with resources to encourage local home builders to install solar electric photovoltaic (PV) systems on new energy efficient homes. Suggested strategies include streamlining the City Beat now access a new Sustainability Helpline! permit process, incentivizing energy City of Palm Springs Unveils Spectacular efficiency measures and solar installations, New Jackie Lee Houston Plaza at the The helpline number is 760/778-UGREEN. and educating home builders about current Convention Center...The City of Palm Springs "This is a great way for residents to get solar incentives. unveiled a spectacular new plaza at the information about upcoming events through gateway to the Palm Springs Convention the Office of Sustainability," according to The NSHP Municipal Tool Kit addresses Center named after well known Palm Springs Michele Mician, the City's new sustain- the needs of municipal officials and staff, philanthropist Jackie Lee Houston during a ability manager. "Information regarding a including city planners, building and safety special ceremony on January 4. host of sustainability programs, partner- officials, city managers, city attorneys and The new plaza features a sustainable garden ships, and rebates for residents will be elected officials. utilizing the latest in drought tolerant plants available through this special helpline." Case studies also document how California and landscaping. In addition, there is a pathway For more information visit www.your jurisdictions have used these strategies that will lead conventioneers to quiet spaces to sustainablecity.com. successfully, e.g. cities of San Jose, Palm enjoy the outside as well as three art sculptures Desert and San Rafael, and the counties of donated by the Houston family. San Diego and San Bernardino. “The City of Palm Springs is proud to The tool kit may be downloaded free at: dedicate this spectacular new plaza at the Milestone www.gosolarcalifornia.ca.gov/nshp/local_gov gateway to the Palm Springs Convention ernment/ . About the New Solar Home Partnership Center to our beloved and big hearted Mrs. Jackie Lee Houston," said Mayor Pougnet. 50 Years! "Without the support of this truly remarkable Launched in January 2007, the New Solar woman, Palm Springs and the entire Coachella From left Brandon Alexander, Tahquitz Creek Golf Homes Partnership is a component of the Valley would simply not be the same.” Resort; Parks & Rec Director Sharon Heider; Rick Hutcheson and Lee Weigel, City Councilmembers; and California Solar Initiative, signed into law in (Photos on page 11) J Glover, Tahquitz Creek Golf Resort. 2006 under Senate Bill 1 to implement City of Palm Springs Introduces New Governor Schwarzenegger's $3.3 billion, Sustainability Helpline!...Residents looking Million Solar Roofs Program. for information about green living and The primary goal of the NSHP is to achieve upcoming sustainability events in the City can 400 megawatts of new solar-produced electricity by the end of 2016. The NSHP provides financial incentives and marketing support to home builders, encouraging the CLICK TO RSVP construction of new, energy efficient solar homes that save homeowners money on their utility bills and protects the environment. The goals of the NSHP are to create a self- sustaining market for solar homes and gain builder commitment to install solar energy systems on new homes as a standard feature for the home buyer. A new home qualifies for the New Solar Homes Partnership when it is 15 percent more efficient than current building standards. TV Star to Ride & in the news 11 Raise Funds for D.A.P. Ethan Peck - the tall, dark, and East Meets West Catering has been chosen handsome "Patrick Verona" on ABC by OperaArts as official caterer for all Family's 10 Things I Hate About You - 2009-2010 season events...OperaArts is a will lead Team Ethan Peck in the Tour de non-profit organization whose mission is to Palm Springs on Saturday, February 13, establish venues open to the general public to raise funds for client services at for the purpose of increasing awareness and Desert AIDS Project. All pledges made understanding of opera and to foster an appreciation of opera as an art to members of his team, as well as 100% form through lectures, seminars, study groups, public and classroom of all registration fees and raffle ticket performances and exhibits. OperaArts was created from the sales raised by members of the team will collaborative dreams and efforts of a small consortium of community benefit D.A.P. residents and opera aficionados. If you'd like to ride with or pledge to Team Ethan Peck, visit East Meets West Catering specializes in all kinds of events from tourdepalmsprings.com and designate Desert AIDS Project as your private wine dinners to intimate weddings to major upscale galas as charity. Riders will pay entrance fees of $10-$60, depending on well as creative cooking classes and private instruction. EMW whether they choose a 5, 10, 25, 55, or 100 mile route. For any Principal Chef Aaron Kiefer, at only 28 years old, has an impressive questions about Team Ethan Peck, please call 760-323-2118, ext. 266. track record in the culinary field. Graduating number one in his class Since its start in 1999, the Tour de Palm Springs has gone from 300 from the New England Culinary Institute, he went on to establish a to more than 8,500 riders, raising hundreds of thousands of dollars for career in Boston, Massachusetts, working in such renowned designated nonprofit groups. It is now the largest ride of its kind in the restaurants as the Federalist. He moved to the desert when the western United States. This year, organizers hope to raise over prestigious Viceroy Hotel brought him out to open their Palm Springs $200,000 for local charities, including D.A.P. Resort with a menu that tantalized visitors and desert denizens alike. Desert AIDS Project is the organization in our community where He then went on to help open Big Fish in Palm Springs as well as people living with HIV and AIDS can receive comprehensive support, working with the Kaiser Group restaurants before opening his own including medical care, case management, and social services. D.A.P. catering company, which serves the desert's entertainers today. He is a also offers free and confidential HIV testing throughout the frequent guest chef at Zin American Bistro's world-class wine dinners. communities it serves. For more information, visit the website, email Other honors include his appointment as Silver and Gold Medal JP Allen or call 760-323-2118, ext. 266. winner at the ACF Fancy Food Show, recognition as Top New Talents in Departures Magazine, Top Young Chefs in LA Times and Ventura Jackie Lee Houston Plaza... County Star, and Bon Appetit Magazine's Search For The Best. Also, he was involved in the James Beard House Events, which included participation by such renowned chefs as Jean-George, Daniel Boulud and Charlie Trotter. Visit East Meets West online at www.eastmeetswestps.com. Wine and Music at The Gardens to Benefit United Cerebal Palsy of the Inland Empire...On Saturday, February 13, Wine and Music at the Gardens on El Paseo Outdoor Jazz Concert Series will benefit United Cerebal Palsy of the Inland Empire. The event kicks-off with a cocktail reception at 5:15 PM, followed by the concert at 6PM. Cost to attend is $12/pp. For more information contact Cindy Stillman at 760/ 321-8184 ext. 15. United Cerebral Palsy of the Inland Empire visit www.UCPIE.org. Mayor Steve Pougnet welcomes Jackie Lee Houston to the dedication of the new plaza in her name at the west entrance of the Convention Center. 12Draft Greenhouse Gas Analysis Rule Omits Key Issues Release of State Budget Plan Source: CalChamber A state agency’s preliminary draft Leaves Many Questions Source: CalChamber for a cap-and-trade program to reduce greenhouse gas emissions Governor Arnold Schwarzenegger proposed his final budget on omits controversial elements that January 8, once again wrestling with spending obligations far in excess are critical to determining whether of available revenues. the program can succeed or be cost effective, according to the California Chamber of Loren Kaye, president of the California Foundation for Commerce and Commerce. Education, examines some common questions and provides answers In a letter to California Air Resources Board below. The foundation is a non-partisan, non-profit corporation that functions as a “think tank” (ARB) Chairman Mary Nichols, the CalChamber for the business community in California and is affiliated with the California Chamber of emphasized the importance of decisions on how Commerce. greenhouse gas (carbon) allowances will be Budget Questions distributed, whether and how businesses can offset Given the tax increases, spending cuts and federal aid over the last year, why is the state emissions at one site with reduced emissions at budget still mired in deficit? another, and linking California’s program with Even before the recession hit California in late 2007, state spending was on an unsustainable future national and international ones. trajectory. Between 1998 and 2007, spending increased by an average of 7 percent a year, while Those issues will be critical to the overall success population and inflation increased by less than 4 percent. This spending growth was bolstered of the cap-and-trade program and whether by $15 billion in deficit bonds approved by voters in 2004. And in 1999, the fuse was lit on California can cost-effectively meet the accelerated growth in government employee pensions with an enormous boost in unfunded greenhouse gas reduction goals required by the benefit increases. In the meantime, very few revenues were set aside in a rainy day reserve. state’s climate change law, AB 32, the CalChamber When the recession arrived, tax revenues took a dive. With no financial cushion available and said. the Legislature unwilling to make draconian cuts in public services, the state went even more CalChamber Recommendations: deeply into debt. ¹ of greenhouse gas allowances be Auctioning Aren’t state revenues increasing next year? If so, why are we still facing a deficit? kept to a minimum because of the significant costs State General Fund revenues will increase next year by about $1 billion (1.4 percent), still a 100 percent auction system would impose on less than what was estimated last July. But the deficit remains gaping for three main reasons: California businesses and consumers. The ¹ deficits. The state begins the year in the hole. California’s last fiscal year began Historic CalChamber noted that ARB’s Economic and with a $3.6 billion balance and closed last June with a $5.9 billion deficit. The state must climb Allocation Advisory Committee has estimated Ruiz out of that hole before addressing the revenue shortfalls and spending demands ahead. California businesses would have to pay $143 ¹ solutions. Spending this year was suppressed temporarily by adopting “savings” One-time billion between 2012 and 2020 just to continue or revenues that would last only one year. Most notorious was shifting the payroll date for state operating in the state if allowance prices reach $60 employees by one day, to create the obligation in the next fiscal year. In addition, billions in per ton by 2020 in a 100 percent auction system. A federal aid will expire this year, as well as billions in advanced tax revenues that will be thorough economic analysis is needed before the unavailable next year and thereafter. ARB considers final adoption of a rule, the ¹ solutions. This year’s budget also depended on billions of dollars in solutions that Vanishing CalChamber said. will never come to pass, or that will occur far in the future. The Governor has identified more ¹ The CalChamber also strongly suggested that an than $7 billion worth of phantom solutions that were either stymied by litigation (for example, auction system or other revenue-raising selling part of the State Compensation Insurance Fund) or never fully implemented by the mechanism would be contrary to the legislative Legislature (for example, achieving systemic savings in the Department of Corrections budget). intent of AB 32. A letter by the author of the Taken together, these defects comprise the major component of the state’s nearly $20 billion legislation states that the intent of AB 32 is for any revenues raised to be used only for direct structural deficit. administrative costs. Accordingly, the CalChamber If revenues are increasing year-to-year, why not just freeze spending at this year’s level? does not believe ARB has the legal authority to The effect of the deficits and gimmicks discussed above means that spending this year is still adopt revenues beyond a reasonable charge for far above available revenues; the Governor is targeting $83 billion in spending for next year administrative activities. after covering the accumulated deficits and making up for the one-time revenues and stymied ¹ avoid taking a California-only The state previous solutions. The Legislature must still confront actual spending decisions—meaning approach to drafting its new program and instead eliminating programs, reducing local assistance and income support payments, or cutting allow for “seamless linkages with other national government employee salaries or jobs—to bring the budget into balance. and international programs from the outset.” Why can’t the state restrict expenditures to the same programs and services we had the last ¹ The program allow a broader use of offsets than time revenues were $83 billion? the 4 percent limit detailed in the preliminary draft That would be six years ago, and since then, prison populations have increased, state health rule. Real, verifiable offsets should not be limited care entitlement caseloads have grown, and the constitutional guarantee for education spending geographically. Research has shown that has continued to rise. Salaries have increased, as has the cost of goods, utilities and other public maximizing the use of offsets would be one of the program inputs. most effective tools for reducing program costs What a mess! So how does the Governor propose to fix this? while achieving AB 32’s greenhouse gas reduction The Governor has three primary strategies: beg, shift and cut. goals, the CalChamber noted. ¹ solution is predicated in large part on obtaining nearly $7 billion in federal aid, The budget ¹ ARB analyze the potential economic impacts of both in direct funding support or reforms that would permit the state to reduce spending on bringing transportation fuels into the cap-and-trade public services. program before developing regulations to speed ¹ proposes to finance numerous health and welfare programs from existing tobacco The budget the timeline for including fuels. Sticking with the and high-earner income taxes. These taxes are currently dedicated to programs enumerated in 2015 timeline for including transportation fuels the authorizing ballot measures. The budget also proposes to eliminate the current state sales and natural gas in the program allows California tax on motor fuels, replacing it with a new fuels excise tax (that is, per gallon tax). This change time to transition the cap and trade program to include fuels, the CalChamber wrote. continued on page 13 Good Morning Palm Springs! State budget continued 13 “State of the Chamber” Representing sponsor Maryanov Madsen Gordon and Campbell, Steve Erickson (left) accepts a certificate of appreciation from John Pivinski, CEO. Beginning a new tax season, Erickson provided brief explanations on new or changing: Estate Tax laws, first time home buyer, discharge of indebtedness, standard tax deduction protocol, auto sales tax deductions, energy credits for home improvement, Roth IRA conversions, new equipment purchase incentives and much more. Kicking off the Chamber docket, Chamber President Valerie Zugates informed attendees about new opportunities, programs and services available to members. Describing the economic climate as “no will enable the state to cease subventions to more business as usual,” Zugates chose to focus on: a local public transit agencies and General stronger alliance with the City, complimentary SCORE Fund debt service payments for transportation workshops being bonds. offered, introduction of the Chamber’s new Monday e-blast ¹ The Governor proposes about $8.5 billion distribution and redesign of electronic and print collateral, in spending cuts, primarily in health and return of the Membership Committee, a briefing of Chamber welfare programs, corrections, and state committees and resources, electronic advertising employee salary and benefit costs. opportunities, and the pursuit of strategic alliances with other Has the Governor proposed any tax city associations. For more information, the Chamber’s increases? annual report is available for loading at www.pschamber.org. Not immediately or directly, but he has Mark Reynolds, BEN-E-LECT gave members a compelling proposed tax increases “in the event that the description about health insurance costs and how BEN-E- federal government fails to provide the $6.9 LECT can help employees/employers recoup some of the billion of additional funding proposed in the expense of out-of-control premiums. budget.” This “trigger” would provide “The simple fact is that premiums are going up all over the additional state program cuts (two-thirds) and Valerie Zugates, President country by double digits and managed care is not going to UBS Financial Servies tax increases (one-third) to replace federal reduce those increases. The only option a business owner has funds not received. presently to avoid the premium increases is to strip out The potential tax increases are: benefits. With BEN-E-LECT businesses have the opportunity ¹ Extend suspension of a business’s ability to to reduce their cost without lowering benefits.” The Chamber reduce taxable income by applying net can connect you with a Palm Springs based representative to operating losses (NOL) from prior years to fully explain about tailoring a package specific to your reduce current income. business or visit www.benelect.com. ¹ Extend reduction in the dependent credit For members interested in significant discounts on office on the personal income tax from $319 to supplies, copy/print services, “green products,” furniture, $102. technology and more, the Chamber/Office Depot partnership ¹ of business credits by unitary Delay use is the answer. Jim Hudson, Office Depot provided insight groups of corporations and instead retain about the free program available as a benefit of membership current law, which requires subsidiaries to in the Chamber. To learn more and start saving immediately, have their own tax liability to use research click on the advertisement or page 4 of this newsletter or the and development and other credits. image on the Chamber website home page. You’ll be ¹ change to the single sales factor Delay the surprised at how much you’ll save! Mark Reynolds, allocation method for multi-state corporate Business owners interested in improving their business, in BEN-E-LECT income and instead retain the double need of business loan assistance or to formulate a marketing/ weighted sales, property and payroll formula. business plan, including many other helpful resources can ¹ 30 percent the first year phase-in Lower to contact SCORE for these free services, explained Bob of the ability of corporations to carry back Warnick. The Chamber is hosting several complimentary losses two years to offset prior tax profits. SCORE workshops through March. For private consultations, These tax incentives would be delayed for the Chamber can put you in contact with a SCORE only one year. representative. In addition, as described above, the Concluding the State of the Chamber breakfast, CEO John Governor proposes to partially replace the Pivinski provided an overview of 2009 activities and stability current state sales tax on gasoline and diesel of the Chamber that included: (6 cents per dollar) with a new 10.8 cents per ¹ members; 186 new gallon fuel tax. The Governor estimates ¹ difficulties and membership retention; Economic motorists would save nearly a billion dollars a ¹ Special events, mixers, and other opportunities; year from this transaction. Transportation ¹ with other Palm Springs strategic stakeholders; Working advocates will be worried that, among other ¹ Service-based benefit programs; concerns, the excise tax will grow more Jim Hudson, ¹ a blog and more... Creating Office DEPOT slowly than the sales tax, since the former is 14 Business of the Month: LSpot Palm Springs As an online publication geared towards the lesbian community, the LSpot Palm Springs has offered business, social and cultural information to local and visiting lesbians in the Palm Springs area. The LSpot was created 5 years ago to address the unique needs of women as they seek more command over their personal lives. The average age of the LSpot population is 40+. The average income of our demographic is $50,000+ annually. The LSpot provides the only local venue for advertising, event marketing and information that is geared specifically towards this niche population. In addition, the LSpot has monthly mixers which attract 90-170 women per mixer. Further, the LSpot donates a portion of each mixer to various non-profit & charitable organizations in and around the Coachella Valley. At the mixer we encourage women to network, mix & mingle and share various business connections that they may have. Additionally at every mixer we With generous support from the H.N. and bring a resource table filled with local business women here in the Coachella Valley. We are Frances C. Berger Foundation, the proud to say, that this year we have donated to over 16 various organizations including Shelter museum is proud to present FREE from the Storm, an organization catering to the well-being of abused women, Safe House in the SECOND SUNDAYS. The second Desert and the Women's Political Action Network and raised $10,000 in 2009. We have been Sunday of each month features a schedule there to support, encourage and empower women on their journey to success. of programming for all ages and interests Additionally, the LSpot Palm Springs has had over 52,000 hit's in the past 2 ½ years, including hands-on family activities, averaging 1,200 hits per month and receives more first time hits every month. We promote link docent-led spotlight talks and exchanges with dozens of local and national sites which brings attention to the LSpot from all demonstrations of artists at work. around the world. Plus, with special events like our monthly LSpot Professional Women's Admission and all activities are free mixers, we generate constant and consistent awareness of the unique & personal needs of women throughout the local community. except where noted. Please visit the As the new owners of the Lspot Palm Springs, Ellen Zimmerman & Melanie Jones have museum website at www.psmuseum.org taken the LSpot to new heights. In celebration of their one year anniversary, the LSpot hosted for a complete listing of activities. an incredible New Year's Eve extravaganza at the historic O'Donnell House above the Palm Springs Museum. A sold out crowd of men, women, teenagers of every shape, size and ethnicity. Nothing like this has ever been done at the O'Donnell House and this signature event proved to us that we were indeed moving in the right direction. AdFed’s Luncheon to This year promises to be another incredible year, as we are already planning for upcoming events and reaching out (via email/website) to new clients and new friends. The LSpot Palm Focus on “No-Nos” Springs has become the premiere (#1) publication (on all of the top search portals) hot spot for The American Advertising Federation women in the desert. (AAF) Palm Springs/Desert Cities is pleased If you would like your business considered to announce its February Educational Ellen Zimmerman, Managing Member for the President’s Business Success Story, Luncheon, featuring guest speaker James B. Melanie Jones, Managing Member please email firstname.lastname@example.org with your Astrachan, who will take a look at advertising LSpot Enterprises, LLC article of no more than 500 words. mistakes in a talk titled “The Law of dba LSpot Palm Springs Advertising: From Frankenstein to Vanna www.lspotpalmsprings.com White.” Astrachan will also address how not to use names, trademarks, and copyrights. Certain to be a success in Palm Springs, Yogurt At Its Best dishes Don’t miss this exciting and interesting up some of the most ambrosian flavors anywhere to be found...and luncheon. its healthy for you as well. Highly recommend is Yellow Cake The luncheon will take place on Tuesday, Batter! This will take you back to “mom’s kitchen” and the Feb. 9, 2010 at the Agua Caliente Casino clamoring between your siblings about who gets to lick the bowl. Resort Spa in the Cahuilla Ballroom, 32-250 Delights don’t end with the bountiful list of soft serve temptations that await. You can choose Bob Hope Drive in Rancho Mirage. from a unnumberable toppings to enhance the “bounty in your bowl,” that includes everything Registration begins at 11:30 AM and the from fruits, nuts, and crunched candies. program begins at 12:00 noon. The event is Below, Chamber CEO John Pivinski, staff and ambassadors join owner Rich Diodati, his open to the public for $35, and to AAF “yogurt baristas” and Tina Hidy, members for $30. Cash, check, and all major District Manager. credit cards accepted. To R.S.V.P. please call 760/325-2882 or visit www.desert adfed.com prior to 5 PM on Friday, Feb. 5. Yogurt Jim Astrachan is a principal in Astrachan At Its Best Gunst Thomas, P.C., a member of the 425 S. Sunrise Way Maryland, D.C. and Pennsylvania bars, and a national speaker on mass communications Suite 7 and IP topics. Jim and his partner Donna Palm Springs Thomas are the authors of the 6-volume legal 760.325.9800 treatise The Law of Advertising and Mass (Ralph’s Shopping Communications, published by LexisNexis Matthew Bender. He is the recipient of the Center at Sunrise and AAF’s Crystal Prism Award and the AAF’s Ramon Road) Silver Medal for contributions to advertising. For more information, please visit www.desertadfed.com or call 760/325-2882. Supervisor Benoit Calls For Relief 15 from AB32’s Job-Killing Regulations At the January 26 Board of Supervisor’s meeting, Riverside County Supervisor John J. Benoit called upon his colleagues to review the impact of California’s global waring legilsation (AB 32) on Riverside County’s economy and draft a letter to Governor Schwarzenegger requesting its repeals and/or suspension. The Board decided to assess the impacts on Riverside County’s economy and revisit the issue on February 9. The Mojave Desert Air Quality Management District, which Supervisor Benoit now serves on, agreed to send a letter to the same effect. “I have always been supportive of renewable energy technologies and strongly believe the innovation by our own entrepreneurs will lead the way into new jobs and greater energy efficiency standards,” said Benoit. “However, the overwhelmingly negative impact of AB 32 already poses to our industries and our economic future will make us the greenest Third World economy in the world. I hope my colleagues on the Board of Supervisors will join the growing chorus in favor of suspending these regulations.” In 2006, then-Assemblyman Benoit voted against AB 32, which tasked the Air Resources Board with drafting regulations to cut California’s greenhouse gas emissions to 1990 levels by 2020. The legislation presents the Governor the ability to invoke a safety valve and suspend the emissions caps for up to one year in the case of an emergency or significant economic harm.