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Grand Opening of Newly Renovated Hyatt Regency Suites

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					                              Published monthly by the Palm Springs Chamber of Commerce                     February 2010


                                              Grand Opening of Newly Renovated Hyatt Regency Suites
                                              Source: City of Palm Springs
                                                Just in time for the Coachella Valley tourism season, Mayor Steve Pougnet, the Palm Springs City
                                              Council, and the Chamber of Commerce celebrated the grand opening of the spectacularly renovated
                                              Hyatt Regency Suites Palm Springs during a special ribbon-cutting ceremony January 22.
                                                The event, featuring live music, entertainment and tours of the property, kicked off at 4PM at the
                                              newly renovated hotel, 285 N. Palm Canyon Drive.
                                                "We're very excited about this renovation," said General Manager David Hill. "Downtown Palm
                                              Springs is now home to a superbly upgraded destination hotel with a sleek new modern design,
                                              reconfigured lobby and pool area with luxury cabanas, additional meeting space, and gorgeous
    February Calendar                         renovated suites."
Feb 2       Ribbon Cutting, 4PM                 The $15 million renovation of the197-room hotel constructed in 1986 will help the Hyatt qualify to
            Guide Dogs of the Desert          take part in the City's innovative Hotel Incentive Program, which allows hotels to receive a rebate of up
            125 Tahquitz Canyon Way
Feb 3       Marketing Committee, 3:30PM
                                              to 50% of any new transient occupancy tax that may be generated following a renovation.
Feb 4       Ribbon Cutting, 2PM                                                   The renovation also includes 3,500 square feet of additional meeting
            Aunt Effie’s Gardens                                              space converted from storefronts along Palm Canyon Drive as well as a
            2393 N. Palm Canyon Drive                                         new upscale wine lounge and bistro called SHARE – featuring California
Feb 5       Ribbon Cutting, 9AM
            NestEggg Bookkeeping
                                                                              fusion cuisine.
            258 N. Palm Canyon Drive                                            "Hyatt Regency Suites has always enjoyed a strong presence in Palm
Feb 5       Ribbon Cutting, 10AM                                              Springs due to its prominent location and longevity," said Patrick F.
            Modern Mosaics                                                    Lupsha, Chief Operating Officer of Davidson Hotel Company. "Now with
            320 N. Palm Canyon Drive
Feb 9       State of the City Luncheon,
                                                                              this major investment in the hotel's future and a fresh, modern look, we
            11:30AM to 1:30PM,                                                will have made a significant and positive impact on the Downtown area
            Renaissance Palm Springs                                          and the destination as a whole."
            888 E. Tahquitz Canyon Way                                          Palm Springs is in a unique tourism position because many of the City's
            Cost: $40/pp; $350/Table of 10
            RSVP required by Feb. 5
                                                                              major hotel properties have recently undergone multi-million dollar
Feb 12      Ribbon Cutting, 11AM                                              renovations with the intent to take part in the Hotel Incentive Program.
            Mojave River Academy                                                Some of the refreshed properties include the $70 million renovation of
            1776 N. Palm Canyon Drive                                         the Riviera Resort & Spa and a $25 million renovation of the former
Feb 15      Presidents Day Holiday
            Chamber Closed
                                                                              Howard Johnson Inn to the trendy new Ace Hotel & Swim Club.
Feb 16      Gov’t Affairs Committee,                                            Additionally, the Wyndham Palm Springs recently underwent a $20
            3:30PM                                                            million transformation into the luxury Renaissance Palm Springs Hotel at
Feb 16      SCORE Workshop “How to                                            the Palm Springs Convention Center.
            Achieve Customer Service”
            6 to 9PM, FREE, RSVP online
                                                                                "The fact that so many major hoteliers are renovating their properties
            www.pschamber.org or call                                         and investing in Palm Springs proves that our City continues to be a
            760/325-1577.                                                     major worldwide vacation destination," said Mayor Steve Pougnet. "No
Feb 17      Ambassadors Meeting, 4PM                                          other city in the Coachella Valley can boast the same kind of tourism
Feb 18      Membership Committee, 3PM
Feb 18      Entertainment Industry
                                                                              investment."
            Committee, 4PM
Feb 23      Chamber Business After Hours,
            5 to 7PM, Jerry Stergios Bldg.,
            Desert Regional Medical Center
            1150 N. Indian Canyon Drive
            $5 Members; $10 Non-members

         All committee meetings held
         in the Chamber boardroom
           unless otherwise noted.

                  STAFF
           John Pivinski, CEO

  Denise Jacobs, Associate Director
          Member Services

          Patricia Lancaster,
        Membership Development
  190 W. Amado Road | Palm Springs
     Special event reservations via
  760.325.1577 or www.pschamber.org
                                                                                                                                                                     3




                                 President’s Message
                                  Valerie Zugates
                                 As we start this new year and new decade, we find ourselves facing new
                               opportunities.
                                                                                                                             Contents
                                                                                                                           Thanks for Re-Investing            4
                                 At the beginning of the fiscal year in July, the board, committees, and staff             Holiday Mixer at Dink’s            5
                               looked at each chamber program, event and service. We analyzed our
                               successes and our challenges. Changes were made and are still being                         Wild WestFest Econ Impact          7
                               made. We recognized that it was not prudent to continue on a “business as                   New Members                        8
                               usual” path if we expect to provide our members with relevant and
                               beneficial resources.
                                                                                                                           O’Donnell Golf Tournament          8
                                 We are committed to strengthening relations with the city of Palm Springs                 Cities Go Solar Tool Kit          10
                               to enhance the business climate. We support business friendly public policy                 LifeStream’s Drive Green          10
through the Government Affairs Committee.
  We promote Palm Springs Chamber businesses through our Business Directory, map and niche                                 City Beat                         10
brochures and shopping guides.                                                                                             Ethan Peck DAP Fundraising        11
  We offer business learning opportunities for our members through our partnership with SCORE.
  We have updated our email blasts and made the design more user-friendly.                                                 Jackie Lee Houston Plaza          11
  We went green by taking Business Matters online last year. This year, Business Matters has been                          in the news                       11
redesigned, making it easier to navigate when reading on your computer screen.
  I urge you to maintain your membership investment by joining a committee; attend our monthly                             Modernism Week                    11
breakfasts and mixers; read Business Matters; participate in chamber events; let chamber staff know how                    Greenhouse Gas Rule...            12
they can help you.                                                                                                         State Budget Plan                 12
  Right now businesses need a strategic ally more than ever. They need networking venues, educational
programs, community projects and legislative advocacy. They need the Palm Springs Chamber of                               State of the Chamber              13
Commerce.                                                                                                                  PS Art Museum 2nd Sunday          14
                                                                                                                           AdFed Luncheon “No-Nos”           14
                                    From the CEO
                                   John Pivinski
                                                                                                                           Business of the Month             14
                                                                                                                           Yogurt at Its Best RC             14
                                       With the economy continuing on a downward spiral, it again has been a difficult
                                     year at the chamber. However, I am pleased to report that we have had many            Supervisor Benoit AB32 Relief     15
                                     successful events in 2009 and our membership totals have remained fairly constant     SBA Financial Forum/Expo          15
                                     but did see a decrease from the previous year.
                                       The annual report goes into more detail and can be picked up at the Chamber
                                     office or viewed on line at our website.
                                       A few key events stick out in 2009 and I wanted to highlight those for you.
                                        The Athena awards continues to be a premier event in Palm Springs. Our
                                     congratulations go out to the honored women, High School scholarship winners
                                                                                                                           website
                                                                                                                           dec 21 to jan 20
                                     and our great committee who put it all together.                                      Visits                            4,705
                                       We continued to increase our focus on representing the interests of business with
                                     government officials. During 2009, we sponsored two forums where the council          Visits/Day                       151.77
                                     candidates were able to express their views on the City of Palm Springs and engage
in dialog that helped the citizens learn more about the elected officials.
  A major focus in 2009 was re-evaluating our events and determining which events would continue our work of               Pageviews                        10,463
helping member businesses meet their financial goals. We held a carnival in April that brought tourists and locals into
the downtown area and frequenting our member businesses. Additionally, our China Trip, in November, allowed                Pages/Visits:                      2.22
more than 20 members to experience the orient at rock bottom prices. We hope to offer this trip again this fall.
  We looked at our membership categories in 2009 and created a new system that we feel is more in line with the way
our businesses are made up. We now have a small and large business membership, a sole proprietor membership and            Bounce Rate                     52.82%
a lower cost associate membership that allows many of our citizens to be members of the chamber.
  Our chamber brochures continue to be a great marketing tool and we are now printing 20,000 copies of each                Avg Time/Site                     01:51
brochure to be distributed every six months to area hotels, cab companies and over 20 Chambers in the southern
California area.                                                                                                           New Visitors vs Returning   3,528/1,177
  We again refocused on our mixers in 2009 and we feel we had more success in bringing in quality locations to help
our membership interact with each other more favorably. The new Prize Buy promotion has been received very
favorably and the buyers like the idea that they are guaranteed winners. If you haven't participated in this promotion,    Traffic Sources
just contact me for details. Additionally, we now offer vendor tables at our mixers. These are limited to two tables       Search Engine                   64.12%
per mixer so if you are interested, let me know well in advance.
   We continue to work more with the various stakeholders in Palm Springs and we make sure we keep abreast of new          Direct Traffic                  17.43%
rules and regulations affecting our businesses. One in particular was a new law from the State of California allowing
Passports to be used for identification at our downtown bars and restaurants. Additionally, the Chamber offers HR
supplies for our membership where you can buy discounted Employment posters, handbooks and HR software.                    Referring Sites                 18.45%
  As I end my remarks, I ask that you consider helping us in our efforts by joining a committee, sponsoring a chamber
event and attending as many events as possible.
  If we band together we can help each other through this continued
economic downturn and create a new excitement in Palm Springs.            benefit of the month
Thanks again for your continued support.                                  National exposure! Chamber members receive a
                                                                          complementary U.S. Chamber membership. Just go to our website
John Pivinski                                                             and click on the U.S. Chamber link.
4                                                              Thanks for re-investing in your Chamber
                                                                                                   Camelot Theatres & Camelot Café
                                                                       50 Plus Years
                                                            Lund & Guttry               51 Years   Jeremy Proctor
                                                            Gary Dack                              760/325-6488 Fax: 760/325-6484
                                                            760/568-2242 Fax: 760/346-8891         www.camelottheatres.com
                                                            www.lundandguttry.com                  jproctor@camelottheatres.com
                                                            O’Donnell Golf Club         54 Years   Canyon Commercial Services, Inc.
                                                            Sally Mahoney                          Tammy Perezchica
                                                            760/325-2259 Fax: 760/325-8123         760/341-7270 Fax: 760/262-3107
                                                            smaho86429@aol.com                     tammy@canyoncommercialservices.com
                                                            Plaza Investment Company, Inc.         Citslinc International, Inc.
                                                            Larry Pitts                 59 Years   Leo Liu
                                                            760/325-1347 Fax: 760/320-0880         626/571-0616 Fax: 626/571-7916
                                                            lpitts@laplazaps.com                   citslinc@yahoo.com
                                                            Wiefels & Son Mortuary      62 Years   Client Advocate
                                                            Mark Matthews                          & Insurance Services, Inc.
                                                            760/327-1257 Fax: 760/322-6438         Leslie Hurst
                                                            www.wiefels.com                        760/778-8530 Fax: 760/778-8528
                                                            icrem8@aol.com                         www.clientadvocateins.com
                                                                                                   leslie@clientadvocateins.com
                                                                      30 to 49 Years               Colony Palms Hotel/
                                                                                                   Purple Palm Restaurant
                                                            AAA Travel-Automobile Club
                                                                                                   Samantha Dorazio
                                                            of Southern California
                                                                                                   760/969-1800 Fax: 760/969-1807
                                                            Kathy Asher-Burns
                                                                                                   www.colonypalmshotel.com
                                                            760/318-2303 Fax: 760/322-2891
                                                                                                   orozco@colonypalmshotel.com
                                                            www.AAA-Calif.com
                                                                                                   Desert Dunes Golf Club
                                                            asher.katy@AAA-Calif.com
                                                                                                   Mark Tansey
                                                            Moorten Botanical Garden
                                                                                                   760/251-5370 Fax: 760/251-5371
                                                            Clark Moorten
                                                                                                   www.desertdunesgolf.com
                                                            760/327-6555
                                                                                                   mtansey@sunrisegolfgroup.com
                                                            clarkmoorten@yahoo.com
                                                                                                   Desert to Sea Properties
                                                            Temple Isaiah
        CLICK HERE and start saving now! Its that easy!                                            Susan Cogliano
                                                            Rabbi Sally Olin
    Thank you for being a Chamber member and for choosing                                          760/567-8867 Fax: 760/778-1039
                                                            760/325-2281 Fax: 760/325-3235
                                                                                                   desertseaproperties@earthlink.net
                          Office Depot.                     www.templeisaiahps.com
                                                                                                   Glory to God Ministries
                                                            trudilicht@templeisaiahps.com
                                                                                                   Randy Brodhage
                                                                                                   760/321-5222 Fax: 760/321-5773
                                                                      15 to 29 Years               www.glortytogod.org
                                                            Scott M. Aaronson, MD                  gtgm@glorytogod.com
                                                            760/325-5255 Fax: 760/325-5047         Great Wall
                                                            www.saaronson.com                      Ken Chung
                                                            saaronsonm@aol.com                     760/322-2209
                                                            Montessori School of Palm Springs      kencchung@aol.com
                                                            Chis Wicks                             Iron Tree Inn
                                                            760/323-2502 Fax: 760/323-2702         Bert Silker
                                                            awaytogrow@aol.com                     760/325-8237 Fax: 760/325-8341
                                                            Rabobank                               www.irontreeinn.com
                                                            Kathi Hallock                          irontreeinn@dc.rr.com
                                                            760/320-5110 Fax: 760/323-8460         JEA Jewelry
                                                            www.rabobankamerica.com                Jeffrey E. Appling
                                                            kathleen.hallock@rabobank.com          760/322-2883
                                                            Two Bunch Palms Resort and Spa         www.jeajewelry.com
                                                            Charles Crellin                        jeff@jeajewelry.com
                                                            760/329-8791 Fax: 760/329-1874         Kaplan College
                                                            www.twobunchpalms.com                  Kevin Quirk
                                                            ccrellin@kingventures.net              760/778-3540 Fax: 760/327-4396
                                                                                                   www.kaplancollege.com
                                                                       1 to 14 Years               kquirk@kaplan.edu
                                                            A Place in the Sun Garden Hotel        Pacific Western Bank
                                                            Ron & Norma Van Meeteren               Blair Merrihew
                                                            760/325-0254 Fax: 760/322-3479         760/416-3336 Fax: 760/416-3718
                                                            www.aplaceinthesunhotel.com            www.pacificwesternbank.com
                                                            sellps@aol.com                         bmerrihew@psbonline.com
                                                            Altura Credit Union                    Palm Springs Resort Communities
                                                            Bruce Gillen                           Arthur Davis
                                                            888/883-7228 Fax: 760/770-9542         760/808-4664 Fax: 760/436-3698
                                                            www.alturacu.com                       www.palmspringsresortcommunities.com
                                                            bgillen@aulturcu.com                   art@palmspringsresortcommunities.com
                                                            Arbor Tech Services                    Parkinson’s Resource Organization
                                                            Warren Miller                          Jo Rosen
                                                            760/773-3500                           760/773-5628 Fax: 760/773-9803
                                                            arbortech_services@yahoo.com           www.parkinsonsresource.org
                                                            ATMone                                 info@parkinsonsresource.org
                                                            Steve Kirk                             Paychex
                                                            760/322-3235 Fax: 760/322-1000         Rachel Meeks
                                                            www.atmone.com                         760/238-6400 Fax: 760/773-1062
                                                            vmscash@aol.com                        www.paychex.com
                                                            Boomers!                               rmeeks@paychex.com
                                                            Digna Diaz                             Peterson Reporting
                                                            760/770-7522 Fax: 760/770-7525         Brenda Peterson
                                                            www.boomersparks.com                   619/260-1069 Fax: 619/688-1733
                                                            www.jmathe@palaceentertainment.com     www.petersonreporting.com
                                                                                                   brenda@bookadepo.com
                                                                                                                       continued on page 8
                                                                           5
Business After Hours
at Dink’s Restaurant & Ultra Lounge
                                     Braving bitterly cold winds a
                                   crowd ready for the Chamber’s
                                   holiday mixer converged at the
                                   ever popular Dink’s Restaurant and
                                   Ultra Lounge on December 22.
                                     Palm Springs’ own Jolly
                                   Ol’Saint Nick (Mike Allen) and his
                                   “helper” flew in from the north for
                                   holiday revelers to take advantage
                                   of a photo-op with the merry
                                   holiday character. (Below, Patrick
                                   Farrar, Farrar Construction &
                                   Handyman Services, gets a warm
                                   hug from “Nick.”)
                                    Tony Fiorentino, Dink’s (left)
                                   accepts a certificate of appreciation
                                   from chamber CEO John Pivinski.
                                   Big thanks to Dink’s and staff for
                                   hosting the memorable holiday
          Thank you                mixer.
                                     Opting for display space, Joy
         prize donors              Meredith, Crystal Fantasy is joined
Ace Hotel & Swim Club              by downtown administrator
Celebrity Tours                    Tammy Perezchica. Also
Chiropractic Works                 exhibiting product services, Kerry
Copper Mountain Broadcasting
                                   Hendrix, HR Network Inc.
Crystal Fantasy
Curves
                                     Unexpectedly captured, Lynda
Dink’s Restaurant & Ultra Lounge   Kerney (below left), County
Hotel Zoso                         Supervisor Benoit’s office.
I.M.A.G.E.S. by Gideon
Jessup Auto Plaza
Jeff House, Massage Therapist
Karvelis & Associates
KarvelisTravel.com
Las Casuelas Terraza
Miracle Springs Resort & Spa
Palm Springs Air Museum
Palm Springs Carriages
Palm Springs Follies
Photo Colorgraphix
Pinocchio in the Desert
Reginald Pollack Fine Art
Riviera Resort & Spa
Josef Saliba Salon
Tahquitz Creek Golf Resort
The Dana on Mission Bay
The John K Studio
The LSpot
Valerie Zugates, UBS Financial
  www.nestegg.com
   NEW ADDRESS
258 N. Palm Canyon Dr.
   Palm Springs, CA
        922262
     760.322.4622
Frank Bogert Rodeo, Wild WestFest                                            7
Projected Economic Impact in Community
Source: Lea Goodsell,

  When the last piece of straw is swept up from the Frank Bogert
Memorial Rodeo and the Palm Springs Wild WestFest presented by the
Spa Resort Casino, more than just fond memories of the family fun and
excitement will remain. The event is projected to be a strong economic
driver for Palm Springs and the Valley in the form of TOT, sales tax
revenue and funds raised by local charities.
  “We are pleased to provide a memorable tribute to the Cowboy
Mayor and a real Western experience for residents and visitors,”
explained Christopher Burkhardt, CEO of Spur of the Moment
Productions, “but we're also proud to be providing some real revenue
to the city and its merchants, as well as the myriad of regional and local
charities which will be involved in the event.” Burkhardt is joined by
Palm Springs resident William Beck, who serves as President of the
Palm Springs Wild WestFest.
  The Wild West returns to Palm Springs March 12 - 14, 2010 at
Caballeros Field, adjacent to the Palm Springs Convention Center.
Benefiting charities include Pegasus Riding Academy, Boys & Girls
Club of Palm Springs, Mizell Senior Center and Pinnacle Fund, the
foundation for the Palm Springs Unified School District. In addition,
several activities are directly benefiting additional charities including
the Cowboy Ball and Dance Hall on Friday night, with proceeds to the
Palm Springs Mounted Police Search and Rescue organization. The
Palm Springs Youth League will be the beneficiary of the Cowboy
Carnival which includes pony rides, staged Old West gunfights, Ferris
wheel and other kid-friendly rides and activities taking place all three
days.
  Several local non-profits are assisting in selling rodeo tickets, which
are $20 adult and $10 child 12 and under, with
portions of ticket proceeds benefiting groups such
as the PSHS Athletic Boosters, United Cerebral
Palsy and Morongo Basin Horsemen's
Association.
  “It's great that this Spur group is so focused on
being part of the community and getting involved
with local non-profits,” added Michael Volpone,
Palm Springs Mounted Police Lieutenant. “In
these times especially, charities need all the
support and exposure they can get to continue to
provide vitally needed programs and services           Michael Volpone
which benefit all of us.”
  Entry to the Palm Springs Wild WestFest presented by the Spa Resort
Casino is free with the exception of the Frank Bogert Memorial Rodeo,
a PRCA-sanctioned event being spearheaded by renowned rodeo
producer Cotton Rosser, which also features a Mutton Bustin' — young
daredevils riding sheep to the buzzer.
  Activities in the area outside the Rodeo include a Taste of the West,
Americana Collectibles and Western merchandise, sponsor displays,
Western lifestyle vendors, a Chili Cook-off and BBQ competition,
cultural areas, Margarita's Cantina and a continuous live music festival
throughout the three-day weekend. A Palm Springs Rodeo Queen will
also be selected to help preside over the festivities.
   More than 350 rooms have already been blocked at area hotels in
anticipation of the many guests who will be traveling from outside the
area to the event. National advertising and inclusion in stories and
calendars in regional and national magazines is already helping entice
visitors to participate.
  Tickets are on sale now at www.palmspringswestfest.com and at
downtown Palm Springs' Pony Express, along with more detailed
information about the event and volunteer opportunities.
  In addition to the Spa Resort Casino, sponsors include Palm Springs
Life, American Cowboy Magazine, Western Shooting Horse and
Cowboys and Indians magazine.
   For information or questions regarding sponsorship and charitable
opportunities, please contact Christopher Burkhardt at (714) 434-2579,
or Christopher@fancorp.net.
8
                                                                                                                 Renewing Members
                                                                                                                 Continued
                                                                                                                 Reaction Marketing
                                                                                                                 and Promotions, Inc.
                                                                                                                 Dave Morgan
                                                                                                                 760/322-3554 Fax: 760/322-2663
                                                                                                                 www.reactionmarketing.net
                                                                                                                 davem@reactionmarketing.net
                                                                                                                 SCORE
                                                                                                                 Bob Wernick
CURVES                                                                                                           760/321-1120 Fax: 760/202-4352
Gloria Hayes                                                                                                     www.coachellavalley.scorechapter.org
760/416-3334 Fax: 760/416-3434                                                                                   wernickr@aol.com
                                                                                                                 Signature Party Rentals
555 S. Sunrise Way, Suite 111                                              Kerry Hendrix                         Edward Corrick
Palm Springs CA 92262                                                      HR Network, Inc.                      760/863-0671 Fax: 760/863-1509
cvdesertcurves@aol.com                                                     12062 Valley View Street, Suite 110   www.signatureparty.com
                                  Larry Babitz
www.curves.com                                                             Garden Grove CA 92845                 ecorrick@signatureparty.com
                                  TOOTIE’S Texas Barbeque
Fitness and Fitness Centers                                                310/266-4915 Fax: 714/898-2731        Virginia Waring International
                                  68-703 Perez Road, Suite A1
                                                                           www.hrnetworkinc.com                  Piano Competition
                                  Cathedral City, CA 92234
                                                                           kerryh@hrnetworkinc.com               Ann Greer
Daugherty's Pro-Tennis            760/202-6963 Fax: 760/202-6983
                                  www.tootiesbbq.com                                                             760/773-2575 Fax: 760/776-0168
Instruction                                                                                                      www.vwipc.org
Bill Daugherty                    tooties@tootiesbbq.com
                                                                                                                 ann@vwipc.org
800/905-0211
1650 Calle Palo Fierro
Palm Springs CA 92264
billsopin@dslextreme.com
Pro-Tennis Instruction

Law Offices of Michael Zitomer
Michael Zitomer
760/320-6443 Fax: 760/323-1699
225 S. Civic Drive, Suite 2-14                                                                                      Golf Tournament
Palm Springs CA 92262
michaelzitomer@yahoo.com                                                                                               Thursday
Attorneys and Legal Services
                                                                                                                    March 11, 2010
Palm Springs Nissan
Paul Connelly                                                                                                             1PM
760/328-2800 Fax: 760328-3228     Annette Isaac                                                                   301 N. Belardo Road | Palm Springs
68-177 Kyle Road                  Law Offices of Annette L. Isaac         Kathleen Jurasky                          Western Reception
                                  400 S. Farrell Drive, Suite B-204       Palm Springs Cemetery District                  following tournament
Cathedral City CA 92234
                                  Palm Springs CA 92262                   31-705 Da Vall Drive
paul.c@palmspringsnissan.com      760/396-7229 Fax: 760/972-4346          Cathedral City CA 92234
www.palmspringsnissan.com
Automobile Dealers - New & Used
                                  annettebonjovi@hotmail.com              760/328-3316 Fax: 760/321-6524         MORE DETAILS
                                                                          www.pscemetery.com
                                                                          info@pscemetery.com                     TO FOLLOW
Revenge Boutique
Michelle Citrocin
760/322-2180
272 N. Palm Canyon Drive
Palm Springs CA 92262
psrevenge@gmail.com
                                            GIVE HOPE | GIVE LIFE | GIVE BLOOD
www.psrevenge.com                           Rosalie Ornelas-Erlandson     909.885.6503 x312
                                                                          rornelas@LStream.org
Apparel                                     Public Relations Specialist

                                                                          909.838.2166 CELL
Dennis Mark Stratton                                                      909.386.6877 FAX
Dennis Stratton                                                           384 West Orange Show Road
                                                                          San Bernardino, CA 92408
760/586-6207 Fax: 760/699-8877
3451 Circulo San Sorrento                                                 LSTREAM.ORG
Palm Springs CA 92262
dennisstratton@dc.rr.com
Associate Member

University of California,
Riverside Palm
Toni Lawrence
760/834-0578 Fax: 760/834-0950
75-080 Frank Sinatra Drive
Palm Desert CA 92211
toni.lawrence@ucr.edu
www.palmdesert.ucr.edu
Non-Profit Organizations


                                                                                                      07/2010
10                                                LifeStream Announces winner of the Drive Green
New Online "Tool Kit" Will     with LifeStream promotion
Help California Cities Go Solar On Thursday, January 7, 2010, LifeStream
Source: California Energy Commission 12/15/09   awarded a 2010 Toyota Prius to Melina Nava the
  The California Energy Commission's New        winner of the Drive Green with LifeStream
Solar Homes Partnership (NSHP) is helping promotion.
California cities in their quest to use solar      LifeStream teamed up with I-10 Toyota to
power with a new online tool kit.               make one lucky LifeStream blood donor the
                                                owner of a new, fuel-efficient Toyota Prius. The
  "Local governments are on the frontline of promotion was held October 3 through December
our statewide effort to bring renewable         1, 2009. Participants who donated at any mobile
energy and energy efficiency technologies       blood drive or LifeStream donor centers were
into our communities and homes," said           automatically entered into the drawing. Six
Energy Commission Chairman Karen                finalists were chosen every ten days and the
Douglas. "We hope this tool kit can help        winner was chosen from 60 finalists.
make efforts to encourage new solar home           LifeStream was founded in 1951 as a private, not-for-profit 501(c)(3) organization by the
developments in their communities that much medical societies of San Bernardino and Riverside counties. LifeStream serves 50 medical
easier."                                        facilities in Southern California and receives more than 500 donations daily in order to support
  The New Solar Homes Partnership               175,000 transfusions annually. For additional information, please contact LifeStream at
Municipal Tool Kit provides California cities 800/879.4484 or visit www.LStream.org.
with resources to encourage local home
builders to install solar electric photovoltaic
(PV) systems on new energy efficient homes.
Suggested strategies include streamlining the
                                                  City Beat                                          now access a new Sustainability Helpline!
permit process, incentivizing energy              City of Palm Springs Unveils Spectacular
efficiency measures and solar installations,      New Jackie Lee Houston Plaza at the                The helpline number is 760/778-UGREEN.
and educating home builders about current         Convention Center...The City of Palm Springs         "This is a great way for residents to get
solar incentives.                                 unveiled a spectacular new plaza at the            information about upcoming events through
                                                  gateway to the Palm Springs Convention             the Office of Sustainability," according to
  The NSHP Municipal Tool Kit addresses           Center named after well known Palm Springs         Michele Mician, the City's new sustain-
the needs of municipal officials and staff,       philanthropist Jackie Lee Houston during a         ability manager. "Information regarding a
including city planners, building and safety      special ceremony on January 4.                     host of sustainability programs, partner-
officials, city managers, city attorneys and        The new plaza features a sustainable garden      ships, and rebates for residents will be
elected officials.                                utilizing the latest in drought tolerant plants    available through this special helpline."
  Case studies also document how California and landscaping. In addition, there is a pathway           For more information visit www.your
jurisdictions have used these strategies          that will lead conventioneers to quiet spaces to   sustainablecity.com.
successfully, e.g. cities of San Jose, Palm       enjoy the outside as well as three art sculptures
Desert and San Rafael, and the counties of        donated by the Houston family.
San Diego and San Bernardino.                       “The City of Palm Springs is proud to
The tool kit may be downloaded free at:           dedicate this spectacular new plaza at the
                                                                                                                          Milestone
www.gosolarcalifornia.ca.gov/nshp/local_gov gateway to the Palm Springs Convention
ernment/ .
About the New Solar Home Partnership
                                                  Center to our beloved and big hearted Mrs.
                                                  Jackie Lee Houston," said Mayor Pougnet.
                                                                                                                         50 Years!
                                                  "Without the support of this truly remarkable
  Launched in January 2007, the New Solar         woman, Palm Springs and the entire Coachella     From left Brandon Alexander, Tahquitz Creek Golf
Homes Partnership is a component of the           Valley would simply not be the same.”            Resort; Parks & Rec Director Sharon Heider; Rick
                                                                                                   Hutcheson and Lee Weigel, City Councilmembers; and
California Solar Initiative, signed into law in   (Photos on page 11)                              J Glover, Tahquitz Creek Golf Resort.
2006 under Senate Bill 1 to implement             City of Palm Springs Introduces New
Governor Schwarzenegger's $3.3 billion,           Sustainability Helpline!...Residents looking
Million Solar Roofs Program.                      for information about green living and
  The primary goal of the NSHP is to achieve      upcoming sustainability events in the City can
400 megawatts of new solar-produced
electricity by the end of 2016. The NSHP
provides financial incentives and marketing
support to home builders, encouraging the                  CLICK TO RSVP
construction of new, energy efficient solar
homes that save homeowners money on their
utility bills and protects the environment. The
goals of the NSHP are to create a self-
sustaining market for solar homes and gain
builder commitment to install solar energy
systems on new homes as a standard feature
for the home buyer. A new home qualifies for
the New Solar Homes Partnership when it is
15 percent more efficient than current
building standards.
TV Star to Ride &
                                                                             in the news
                                                                                                                                                11

Raise Funds for D.A.P.
  Ethan Peck - the tall, dark, and                                                                     East Meets West Catering has been chosen
handsome "Patrick Verona" on ABC                                                                       by OperaArts as official caterer for all
Family's 10 Things I Hate About You -                                                                  2009-2010 season events...OperaArts is a
will lead Team Ethan Peck in the Tour de                                                               non-profit organization whose mission is to
Palm Springs on Saturday, February 13,                                                                 establish venues open to the general public
to raise funds for client services at                                                                  for the purpose of increasing awareness and
Desert AIDS Project. All pledges made                                        understanding of opera and to foster an appreciation of opera as an art
to members of his team, as well as 100%                                      form through lectures, seminars, study groups, public and classroom
of all registration fees and raffle ticket                                   performances and exhibits. OperaArts was created from the
sales raised by members of the team will                                     collaborative dreams and efforts of a small consortium of community
benefit D.A.P.                                                               residents and opera aficionados.
  If you'd like to ride with or pledge to Team Ethan Peck, visit               East Meets West Catering specializes in all kinds of events from
tourdepalmsprings.com and designate Desert AIDS Project as your              private wine dinners to intimate weddings to major upscale galas as
charity. Riders will pay entrance fees of $10-$60, depending on              well as creative cooking classes and private instruction. EMW
whether they choose a 5, 10, 25, 55, or 100 mile route. For any              Principal Chef Aaron Kiefer, at only 28 years old, has an impressive
questions about Team Ethan Peck, please call 760-323-2118, ext. 266.         track record in the culinary field. Graduating number one in his class
  Since its start in 1999, the Tour de Palm Springs has gone from 300        from the New England Culinary Institute, he went on to establish a
to more than 8,500 riders, raising hundreds of thousands of dollars for      career in Boston, Massachusetts, working in such renowned
designated nonprofit groups. It is now the largest ride of its kind in the   restaurants as the Federalist. He moved to the desert when the
western United States. This year, organizers hope to raise over              prestigious Viceroy Hotel brought him out to open their Palm Springs
$200,000 for local charities, including D.A.P.                               Resort with a menu that tantalized visitors and desert denizens alike.
  Desert AIDS Project is the organization in our community where             He then went on to help open Big Fish in Palm Springs as well as
people living with HIV and AIDS can receive comprehensive support,           working with the Kaiser Group restaurants before opening his own
including medical care, case management, and social services. D.A.P.         catering company, which serves the desert's entertainers today. He is a
also offers free and confidential HIV testing throughout the                 frequent guest chef at Zin American Bistro's world-class wine dinners.
communities it serves. For more information, visit the website, email        Other honors include his appointment as Silver and Gold Medal
JP Allen or call 760-323-2118, ext. 266.                                     winner at the ACF Fancy Food Show, recognition as Top New Talents
                                                                             in Departures Magazine, Top Young Chefs in LA Times and Ventura
Jackie Lee Houston Plaza...                                                  County Star, and Bon Appetit Magazine's Search For The Best. Also,
                                                                             he was involved in the James Beard House Events, which included
                                                                             participation by such renowned chefs as Jean-George, Daniel Boulud
                                                                             and Charlie Trotter.
                                                                               Visit East Meets West online at www.eastmeetswestps.com.
                                                                             Wine and Music at The Gardens to Benefit United Cerebal Palsy
                                                                             of the Inland Empire...On Saturday, February 13, Wine and Music at
                                                                             the Gardens on El Paseo Outdoor Jazz Concert Series will benefit
                                                                             United Cerebal Palsy of the Inland Empire. The event kicks-off with a
                                                                             cocktail reception at 5:15 PM, followed by the concert at 6PM. Cost to
                                                                             attend is $12/pp. For more information contact Cindy Stillman at 760/
                                                                             321-8184 ext. 15. United Cerebral Palsy of the Inland Empire visit
                                                                             www.UCPIE.org.

  Mayor Steve Pougnet welcomes Jackie
  Lee Houston to the dedication of the
  new plaza in her name at the west
  entrance of the Convention Center.
12Draft Greenhouse Gas                                                          Analysis
Rule Omits Key Issues                                                           Release of State Budget Plan
Source: CalChamber
                   A state agency’s preliminary draft                           Leaves Many Questions
                                                                                Source: CalChamber
                 for a cap-and-trade program to
                 reduce greenhouse gas emissions
                                                                                    Governor Arnold Schwarzenegger proposed his final budget on
                 omits controversial elements that
                                                                                  January 8, once again wrestling with spending obligations far in excess
                 are critical to determining whether
                                                                                  of available revenues.
                 the program can succeed or be cost
effective, according to the California Chamber of
                                                                                    Loren Kaye, president of the California Foundation for Commerce and
Commerce.
                                                                                  Education, examines some common questions and provides answers
  In a letter to California Air Resources Board          below. The foundation is a non-partisan, non-profit corporation that functions as a “think tank”
(ARB) Chairman Mary Nichols, the CalChamber              for the business community in California and is affiliated with the California Chamber of
emphasized the importance of decisions on how            Commerce.
greenhouse gas (carbon) allowances will be               Budget Questions
distributed, whether and how businesses can offset         Given the tax increases, spending cuts and federal aid over the last year, why is the state
emissions at one site with reduced emissions at          budget still mired in deficit?
another, and linking California’s program with             Even before the recession hit California in late 2007, state spending was on an unsustainable
future national and international ones.                  trajectory. Between 1998 and 2007, spending increased by an average of 7 percent a year, while
Those issues will be critical to the overall success     population and inflation increased by less than 4 percent. This spending growth was bolstered
of the cap-and-trade program and whether                 by $15 billion in deficit bonds approved by voters in 2004. And in 1999, the fuse was lit on
California can cost-effectively meet the                 accelerated growth in government employee pensions with an enormous boost in unfunded
greenhouse gas reduction goals required by the           benefit increases. In the meantime, very few revenues were set aside in a rainy day reserve.
state’s climate change law, AB 32, the CalChamber          When the recession arrived, tax revenues took a dive. With no financial cushion available and
said.                                                    the Legislature unwilling to make draconian cuts in public services, the state went even more
CalChamber Recommendations:                              deeply into debt.
¹ of greenhouse gas allowances be
   Auctioning                                            Aren’t state revenues increasing next year? If so, why are we still facing a deficit?
kept to a minimum because of the significant costs         State General Fund revenues will increase next year by about $1 billion (1.4 percent), still
a 100 percent auction system would impose on             less than what was estimated last July. But the deficit remains gaping for three main reasons:
California businesses and consumers. The                 ¹ deficits. The state begins the year in the hole. California’s last fiscal year began
                                                            Historic
CalChamber noted that ARB’s Economic and                 with a $3.6 billion balance and closed last June with a $5.9 billion deficit. The state must climb
Allocation Advisory Committee has estimated               Ruiz
                                                         out of that hole before addressing the revenue shortfalls and spending demands ahead.
California businesses would have to pay $143             ¹ solutions. Spending this year was suppressed temporarily by adopting “savings”
                                                            One-time
billion between 2012 and 2020 just to continue           or revenues that would last only one year. Most notorious was shifting the payroll date for state
operating in the state if allowance prices reach $60     employees by one day, to create the obligation in the next fiscal year. In addition, billions in
per ton by 2020 in a 100 percent auction system. A       federal aid will expire this year, as well as billions in advanced tax revenues that will be
thorough economic analysis is needed before the          unavailable next year and thereafter.
ARB considers final adoption of a rule, the              ¹ solutions. This year’s budget also depended on billions of dollars in solutions that
                                                            Vanishing
CalChamber said.                                         will never come to pass, or that will occur far in the future. The Governor has identified more
¹  The CalChamber also strongly suggested that an
                                                         than $7 billion worth of phantom solutions that were either stymied by litigation (for example,
auction system or other revenue-raising
                                                         selling part of the State Compensation Insurance Fund) or never fully implemented by the
mechanism would be contrary to the legislative
                                                         Legislature (for example, achieving systemic savings in the Department of Corrections budget).
intent of AB 32. A letter by the author of the
                                                           Taken together, these defects comprise the major component of the state’s nearly $20 billion
legislation states that the intent of AB 32 is for any
revenues raised to be used only for direct
                                                         structural deficit.
administrative costs. Accordingly, the CalChamber
                                                         If revenues are increasing year-to-year, why not just freeze spending at this year’s level?
does not believe ARB has the legal authority to
                                                           The effect of the deficits and gimmicks discussed above means that spending this year is still
adopt revenues beyond a reasonable charge for            far above available revenues; the Governor is targeting $83 billion in spending for next year
administrative activities.                               after covering the accumulated deficits and making up for the one-time revenues and stymied
¹ avoid taking a California-only
   The state                                             previous solutions. The Legislature must still confront actual spending decisions—meaning
approach to drafting its new program and instead         eliminating programs, reducing local assistance and income support payments, or cutting
allow for “seamless linkages with other national         government employee salaries or jobs—to bring the budget into balance.
and international programs from the outset.”             Why can’t the state restrict expenditures to the same programs and services we had the last
¹  The program allow a broader use of offsets than       time revenues were $83 billion?
the 4 percent limit detailed in the preliminary draft      That would be six years ago, and since then, prison populations have increased, state health
rule. Real, verifiable offsets should not be limited     care entitlement caseloads have grown, and the constitutional guarantee for education spending
geographically. Research has shown that                  has continued to rise. Salaries have increased, as has the cost of goods, utilities and other public
maximizing the use of offsets would be one of the        program inputs.
most effective tools for reducing program costs          What a mess! So how does the Governor propose to fix this?
while achieving AB 32’s greenhouse gas reduction           The Governor has three primary strategies: beg, shift and cut.
goals, the CalChamber noted.                             ¹ solution is predicated in large part on obtaining nearly $7 billion in federal aid,
                                                            The budget
¹ ARB analyze the potential economic impacts of          both in direct funding support or reforms that would permit the state to reduce spending on
bringing transportation fuels into the cap-and-trade     public services.
program before developing regulations to speed           ¹ proposes to finance numerous health and welfare programs from existing tobacco
                                                            The budget
the timeline for including fuels. Sticking with the      and high-earner income taxes. These taxes are currently dedicated to programs enumerated in
2015 timeline for including transportation fuels         the authorizing ballot measures. The budget also proposes to eliminate the current state sales
and natural gas in the program allows California         tax on motor fuels, replacing it with a new fuels excise tax (that is, per gallon tax). This change
time to transition the cap and trade program to
include fuels, the CalChamber wrote.                                                                                                 continued on page 13
Good Morning Palm Springs!                                                                            State budget continued                    13


“State of the Chamber”
                                            Representing sponsor Maryanov Madsen Gordon and
                                          Campbell, Steve Erickson (left) accepts a certificate of
                                          appreciation from John Pivinski, CEO. Beginning a
                                          new tax season, Erickson provided brief explanations
                                          on new or changing: Estate Tax laws, first time home
                                          buyer, discharge of indebtedness, standard tax
                                          deduction protocol, auto sales tax deductions, energy
                                          credits for home improvement, Roth IRA conversions,
                                          new equipment purchase incentives and much more.
                                            Kicking off the Chamber docket, Chamber President
                                          Valerie Zugates informed attendees about new
                                          opportunities, programs and services available to
                                          members. Describing the economic climate as “no             will enable the state to cease subventions to
                                          more business as usual,” Zugates chose to focus on: a       local public transit agencies and General
                                          stronger alliance with the City, complimentary SCORE        Fund debt service payments for transportation
                                          workshops being                                             bonds.
offered, introduction of the Chamber’s new Monday e-blast                                             ¹  The Governor proposes about $8.5 billion
distribution and redesign of electronic and print collateral,                                         in spending cuts, primarily in health and
return of the Membership Committee, a briefing of Chamber                                             welfare programs, corrections, and state
committees and resources, electronic advertising                                                      employee salary and benefit costs.
opportunities, and the pursuit of strategic alliances with other                                      Has the Governor proposed any tax
city associations. For more information, the Chamber’s                                                increases?
annual report is available for loading at www.pschamber.org.                                            Not immediately or directly, but he has
  Mark Reynolds, BEN-E-LECT gave members a compelling                                                 proposed tax increases “in the event that the
description about health insurance costs and how BEN-E-                                               federal government fails to provide the $6.9
LECT can help employees/employers recoup some of the                                                  billion of additional funding proposed in the
expense of out-of-control premiums.                                                                   budget.” This “trigger” would provide
  “The simple fact is that premiums are going up all over the                                         additional state program cuts (two-thirds) and
                                                                         Valerie Zugates, President
country by double digits and managed care is not going to                    UBS Financial Servies
                                                                                                      tax increases (one-third) to replace federal
reduce those increases. The only option a business owner has                                          funds not received.
presently to avoid the premium increases is to strip out                                              The potential tax increases are:
benefits. With BEN-E-LECT businesses have the opportunity                                             ¹  Extend suspension of a business’s ability to
to reduce their cost without lowering benefits.” The Chamber                                          reduce taxable income by applying net
can connect you with a Palm Springs based representative to                                           operating losses (NOL) from prior years to
fully explain about tailoring a package specific to your                                              reduce current income.
business or visit www.benelect.com.                                                                   ¹  Extend reduction in the dependent credit
  For members interested in significant discounts on office                                           on the personal income tax from $319 to
supplies, copy/print services, “green products,” furniture,                                           $102.
technology and more, the Chamber/Office Depot partnership                                             ¹ of business credits by unitary
                                                                                                         Delay use
is the answer. Jim Hudson, Office Depot provided insight                                              groups of corporations and instead retain
about the free program available as a benefit of membership                                           current law, which requires subsidiaries to
in the Chamber. To learn more and start saving immediately,                                           have their own tax liability to use research
click on the advertisement or page 4 of this newsletter or the                                        and development and other credits.
image on the Chamber website home page. You’ll be                                                     ¹ change to the single sales factor
                                                                                                         Delay the
surprised at how much you’ll save!                                                  Mark Reynolds,    allocation method for multi-state corporate
  Business owners interested in improving their business, in                           BEN-E-LECT     income and instead retain the double
need of business loan assistance or to formulate a marketing/                                         weighted sales, property and payroll formula.
business plan, including many other helpful resources can                                             ¹ 30 percent the first year phase-in
                                                                                                         Lower to
contact SCORE for these free services, explained Bob                                                  of the ability of corporations to carry back
Warnick. The Chamber is hosting several complimentary                                                 losses two years to offset prior tax profits.
SCORE workshops through March. For private consultations,                                               These tax incentives would be delayed for
the Chamber can put you in contact with a SCORE                                                       only one year.
representative.                                                                                         In addition, as described above, the
  Concluding the State of the Chamber breakfast, CEO John                                             Governor proposes to partially replace the
Pivinski provided an overview of 2009 activities and stability                                        current state sales tax on gasoline and diesel
of the Chamber that included:                                                                         (6 cents per dollar) with a new 10.8 cents per
¹ members;
   186 new                                                                                            gallon fuel tax. The Governor estimates
¹ difficulties and membership retention;
   Economic                                                                                           motorists would save nearly a billion dollars a
¹  Special events, mixers, and other opportunities;                                                   year from this transaction. Transportation
¹ with other Palm Springs strategic stakeholders;
   Working                                                                                            advocates will be worried that, among other
¹  Service-based benefit programs;                                                                    concerns, the excise tax will grow more
                                                                                       Jim Hudson,
¹ a blog and more...
   Creating                                                                           Office DEPOT
                                                                                                      slowly than the sales tax, since the former is
14                                             Business of the Month: LSpot Palm Springs
                                                 As an online publication geared towards the lesbian community, the LSpot Palm Springs has
                                               offered business, social and cultural information to local and visiting lesbians in the Palm
                                               Springs area. The LSpot was created 5 years ago to address the unique needs of women as they
                                               seek more command over their personal lives. The average age of the LSpot population is 40+.
                                               The average income of our demographic is $50,000+ annually. The LSpot provides the only
                                               local venue for advertising, event marketing and information that is geared specifically towards
                                               this niche population.
                                                 In addition, the LSpot has monthly mixers which attract 90-170 women per mixer. Further,
                                               the LSpot donates a portion of each mixer to various non-profit & charitable organizations in
                                               and around the Coachella Valley. At the mixer we encourage women to network, mix & mingle
                                               and share various business connections that they may have. Additionally at every mixer we
With generous support from the H.N. and bring a resource table filled with local business women here in the Coachella Valley. We are
Frances C. Berger Foundation, the              proud to say, that this year we have donated to over 16 various organizations including Shelter
museum is proud to present FREE                from the Storm, an organization catering to the well-being of abused women, Safe House in the
SECOND SUNDAYS. The second                     Desert and the Women's Political Action Network and raised $10,000 in 2009. We have been
Sunday of each month features a schedule there to support, encourage and empower women on their journey to success.
of programming for all ages and interests        Additionally, the LSpot Palm Springs has had over 52,000 hit's in the past 2 ½ years,
including hands-on family activities,          averaging 1,200 hits per month and receives more first time hits every month. We promote link
docent-led spotlight talks and                 exchanges with dozens of local and national sites which brings attention to the LSpot from all
demonstrations of artists at work.             around the world. Plus, with special events like our monthly LSpot Professional Women's
Admission and all activities are free          mixers, we generate constant and consistent awareness of the unique & personal needs of
                                               women throughout the local community.
except where noted. Please visit the
                                                 As the new owners of the Lspot Palm Springs, Ellen Zimmerman & Melanie Jones have
museum website at www.psmuseum.org
                                               taken the LSpot to new heights. In celebration of their one year anniversary, the LSpot hosted
for a complete listing of activities.          an incredible New Year's Eve extravaganza at the historic O'Donnell House above the Palm
                                               Springs Museum. A sold out crowd of men, women, teenagers of every shape, size and
                                               ethnicity. Nothing like this has ever been done at the O'Donnell House and this signature event
                                               proved to us that we were indeed moving in the right direction.
AdFed’s Luncheon to                              This year promises to be another incredible year, as we are already planning for upcoming
                                               events and reaching out (via email/website) to new clients and new friends. The LSpot Palm
Focus on “No-Nos”                              Springs has become the premiere (#1) publication (on all of the top search portals) hot spot for
  The American Advertising Federation          women in the desert.
(AAF) Palm Springs/Desert Cities is pleased                                                If you would like your business considered
to announce its February Educational           Ellen Zimmerman, Managing Member for the President’s Business Success Story,
Luncheon, featuring guest speaker James B. Melanie Jones, Managing Member                  please email vzugates@aol.com with your
Astrachan, who will take a look at advertising LSpot Enterprises, LLC                      article of no more than 500 words.
mistakes in a talk titled “The Law of          dba LSpot Palm Springs
Advertising: From Frankenstein to Vanna        www.lspotpalmsprings.com
White.” Astrachan will also address how
not to use names, trademarks, and copyrights.                                  Certain to be a success in Palm Springs, Yogurt At Its Best dishes
Don’t miss this exciting and interesting                                     up some of the most ambrosian flavors anywhere to be found...and
luncheon.                                                                    its healthy for you as well. Highly recommend is Yellow Cake
  The luncheon will take place on Tuesday,                                   Batter! This will take you back to “mom’s kitchen” and the
Feb. 9, 2010 at the Agua Caliente Casino       clamoring between your siblings about who gets to lick the bowl.
Resort Spa in the Cahuilla Ballroom, 32-250      Delights don’t end with the bountiful list of soft serve temptations that await. You can choose
Bob Hope Drive in Rancho Mirage.               from a unnumberable toppings to enhance the “bounty in your bowl,” that includes everything
Registration begins at 11:30 AM and the        from fruits, nuts, and crunched candies.
program begins at 12:00 noon. The event is       Below, Chamber CEO John Pivinski, staff and ambassadors join owner Rich Diodati, his
open to the public for $35, and to AAF                                                                         “yogurt baristas” and Tina Hidy,
members for $30. Cash, check, and all major                                                                    District Manager.
credit cards accepted. To R.S.V.P. please
call 760/325-2882 or visit www.desert
adfed.com prior to 5 PM on Friday, Feb. 5.                                                                                  Yogurt
  Jim Astrachan is a principal in Astrachan                                                                               At Its Best
Gunst Thomas, P.C., a member of the                                                                                425 S. Sunrise Way
Maryland, D.C. and Pennsylvania bars, and a
national speaker on mass communications                                                                                     Suite 7
and IP topics. Jim and his partner Donna                                                                                Palm Springs
Thomas are the authors of the 6-volume legal                                                                           760.325.9800
treatise The Law of Advertising and Mass
                                                                                                                     (Ralph’s Shopping
Communications, published by LexisNexis
Matthew Bender. He is the recipient of the                                                                          Center at Sunrise and
AAF’s Crystal Prism Award and the AAF’s                                                                                  Ramon Road)
Silver Medal for contributions to advertising.
  For more information, please visit
www.desertadfed.com or call 760/325-2882.
Supervisor Benoit Calls For Relief                              15
from AB32’s Job-Killing Regulations
                        At the January 26 Board of Supervisor’s
                      meeting, Riverside County Supervisor John
                      J. Benoit called upon his colleagues to
                      review the impact of California’s global
                      waring legilsation (AB 32) on Riverside
                      County’s economy and draft a letter to
                      Governor Schwarzenegger requesting its
                      repeals and/or suspension. The Board
                      decided to assess the impacts on Riverside
                      County’s economy and revisit the issue on
                      February 9. The Mojave Desert Air Quality
                      Management District, which Supervisor
Benoit now serves on, agreed to send a letter to the same effect.
  “I have always been supportive of renewable energy
technologies and strongly believe the innovation by our own
entrepreneurs will lead the way into new jobs and greater energy
efficiency standards,” said Benoit. “However, the overwhelmingly
negative impact of AB 32 already poses to our industries and our
economic future will make us the greenest Third World economy
in the world. I hope my colleagues on the Board of Supervisors
will join the growing chorus in favor of suspending these
regulations.”
  In 2006, then-Assemblyman Benoit voted against AB 32, which
tasked the Air Resources Board with drafting regulations to cut
California’s greenhouse gas emissions to 1990 levels by 2020.
The legislation presents the Governor the ability to invoke a safety
valve and suspend the emissions caps for up to one year in the
case of an emergency or significant economic harm.

				
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