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            Acknowledgement

CHAPTER I : Introduction.

CHAPTER II : Company Profile.

CHAPTER III : Products Profile

CHAPTER IV : The Study

                Research Methodology.

CHAPTER V : Findings and Analysis.

CHAPTER VI: Conclusion

CHAPTER VII : Suggestions

CHAPTER VIII : Limitations

            Bibliography

            Annexure

                              Chapter I

Cosmetics ( pronunciation: cosmetic (help·info)) are substances used to

enhance or protect the appearance or odor of the human body. Cosmetics

include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail

and toe nail polish, eye and facial makeup, permanent waves, colored

contact lenses, hair colors, hair sprays and gels, deodorants, baby products,

bath oils, bubble baths, bath salts, butters and many other types of products.

Their use is widespread, especially among women in Western countries. A

subset of cosmetics is called "make-up," which refers primarily to colored

products intended to alter the user‟s appearance. Many manufacturers

distinguish between decorative cosmetics and care cosmetics.

The manufacture of cosmetics is currently dominated by a small number of

multinational corporations that originated in the early 20th century, but the

distribution and sale of cosmetics is spread among a wide range of different

businesses. The U.S. Food and Drug Administration (FDA) which regulates

cosmetics in the United States[1] defines cosmetics as: "intended to be

applied to the human body for cleansing, beautifying, promoting
attractiveness, or altering the appearance without affecting the body's

structure or functions." This broad definition includes, as well, any material

intended for use as a component of a cosmetic product. The FDA

specifically excludes soap from this category.


The first archaeological evidence of cosmetics usage is found in Egypt

around 3500 BC.] The Ancient Greeks and Romans also used cosmetics. The

Romans and Ancient Egyptians used cosmetics containing poisonous

mercury and often lead. The ancient kingdom of Israel was influenced by

cosmetics as recorded in the Old Testament—2 Kings 9:30 where Jezebel

painted her eyelids—approximately 840 BC. The Biblical book of Esther

describes various beauty treatments as well.

In the western world, the advent of cosmetics was in the middle ages,

although typically restricted to use within the upper classes.

Cosmetic use was frowned upon at some points in Western history. For

example, in the 1800s, make-up was used primarily by prostitutes, and

Queen Victoria publicly declared makeup improper, vulgar, and acceptable
only for use by actors.[3] Adolf Hitler told women that face painting was for

clowns and not for the women of the Master Race.]

By the middle of the 20th century, cosmetics were in widespread use by

women in nearly all industrial societies around the world.

Cosmetics have been in use for thousands of years. The absence of

regulation of the manufacture and use of cosmetics has led to negative side

effects, deformities, blindness, and even death through the ages. Examples

of this were the prevalent use of ceruse(white lead), to cover the face during

the Renaissance, and blindness caused by the mascara Lash Lure during the

early 1900s.

The worldwide annual expenditures for cosmetics today is estimated at U.S.

$19 billion.[4] Of the major firms, the oldest and the largest is L'Oréal, which

was founded by Eugene Schueller in 1909 as the French Harmless Hair

Colouring Company (now owned by Liliane Bettencourt 26% and Nestlé

28%, with the remaining 46% are publicly traded). The market was

developed in the USA during the 1910s by Elizabeth Arden, Helena

Rubinstein, and Max Factor. These firms were joined by Revlon just before

World War II and Estée Lauder just after.
Like most industry, cosmetic companies resist regulation by government

agencies like the FDA, and have lobbied against this throughout the years.

Makeup Types

      Lipstick, lip gloss, lip liner, lip plumper, lip balm, lip conditioner and

       lip boosters.

      Foundation, used to color the face and conceal flaws to produce an

       impression of health and youth. Usually a liquid, cream, powder or


      Powder, used to set the foundation, giving a matte finish, and also to

       conceal not-so-noticeable flaws.

      Rouge, blush or blusher, cheek stain used to color the cheeks and

       emphasize the cheekbones. This comes in powder, cream, liquid and

       gel forms.

      Bronzer, used for contouring purposes and to create a more tan look to

       the skin.

      Mascara and lash extender, lash conditioner used to enhance the

       eyelashes. Can be of different colors and even waterproof.
      Eye liner, eye shadow, eye putty, eye shimmer, and glitter eye pencils

       as well as different color pencils used to color and emphasize the

       eyelids (larger eyes are a sign of youth).

      Eyebrow pencils, creams, waxes, gels and powders are used to fill in

       and define the brows.

      Nail polish, used to color the fingernails and toenails.

      Concealer, Makeup used to cover any imperfections of the skin.

Also included in the general category of cosmetics are skin care products.

These include creams and lotions to moisturize the face and body,

sunscreens to protect the skin from damaging UV radiation, and treatment

products to repair or hide skin imperfections (acne, wrinkles, dark circles

under eyes, etc.). Cosmetics can also be described by the form of the product,

as well as the area for application. Cosmetics can be liquid or cream

emulsions; powders, both pressed and loose; dispersions; and anhydrous

creams or sticks.

                                  Chapter II

                           COMPANY PROFILE


Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started

as a 100% subsidiary of Tata Oil Mills (Tomco), part of theTata Group, it

was named after the French opera Lakmé, which itself is the French form of

Lakshmi, the goddess of wealth, also renowned for her beauty. At the time

of its establishment, Indian cosmetic industry was rather nascent, and there

was a very small market base. Lakme was started in 1952, famously because

the then Prime Minister, Jawaharlal Nehru was concerned that Indian

women were spending precious foreign exchange on beauty products, and

personally requested JRD Tata to manufacture them in India. Simone Tata

joined the company as director, and went on to become it's chairman. When

the Tatas saw a bigger growth potential in the retail market, and greater

competition from global companies in cosmetics, they enetered into a 50-50

joint venture with Hindustan Lever Limited (the Indian subsidiary of

Unilever) in 1995 to form Lakme Lever. In 1998 Tata sold off their stakes in
Lakmé Lever to HLL, for Rs 200 Crore (45 million US$), and went on to

create Trent and Westside. Even today, when most multinational beauty

products are available in India, Lakme still occupies a special place in the

hearts of Indian women. Lakme also started its new business in the beauty

industry by setting up Lakme Beauty Salons all over India.Now HUL

(Hindustan Unilever Limited) has about 110 salons all over India providing

beauty services.

Lakme's new make up line has been fashioned to give you the best of Both

Worlds. The luxury of international quality, high performance make up

which has been specially formulated for the Indian skin.


It's a bond forged by everything from shared causes to biology, tracing back

through more than a century of beauty and business opportunity. And as we

stride past the threshold to the next hundred years, that natural affinity is

strengthened by energetic new initiatives, a bolder vision, and a wider, more

diverse community of customers. In a dynamic new world, Avon continues
to connect, reaching women through a vibrant image and outstanding

products, personal relationships, cutting-edge technology, exciting new

channels, and unparalleled support for gender and family issues. When we

say we're the Company for Women ... we mean it.

Incorporated: 1886 as the California Perfume Company

NAIC: 32562 Toilet Preparation Manufacturing; 45439 Other Direct Selling


The oldest beauty company in the United States, Avon Products, Inc. has

grown from a modest line of perfumes sold door-to-door to one of the

world's leading brand of cosmetics. It manufactures and sells cosmetics,

fragrances, toiletries, accessories, apparel, and various decorative home

furnishings. Avon employs a unique direct-selling method, which was

greatly responsible for its incredible success in the 1950s and 1960s, when

women were easily found in the home for sales purposes. After unsuccessful

efforts at diversification into the health-care service industry left the

company with massive debts in the late 1980s and early 1990s, Avon began

to refocus on its roots: beauty products and direct selling. The company's

products are sold through catalogs, mall kiosks, its prestigious day spa in

Trump Tower in New York, the Internet, and in J.C. Penney stores. Its
products are also sold directly to customers in nearly 143 countries by 3.5

million independent sales representatives, making Avon the number one

direct sales company in the world.

The beginnings of Avon Products, Inc. can be traced to the mid-1880s, when

a door-to-door book salesman named David H. McConnell attempted to

bolster declining sales by offering small samples of perfume to housewives

who would listen to his sales pitch. It soon became clear, however, that his

customers were more interested in the perfume, and McConnell left the

book-selling business to create an entire line of perfumes to be sold door-to-

door. He brewed the perfume in a pantry-sized space in New York City,

naming the product line the "Little Dot Perfume Set," which consisted of

five scents: white rose, violet, lily of the valley, heliotrope, and hyacinth. His

endeavor was named the California Perfume Company in an effort to invoke

images of the beauty and excitement of that state.

McConnell's intent was to build a business around quickly used products

sold directly to the consumer through use of the national network of sales

agents he had organized during his years as a bookseller. The nation's first

Avon Lady was Mrs. P.F.E. Albee of Winchester, New Hampshire, the wife

of a U.S. senator. Within the first six months of operation, Albee had
assembled a solid base of 100 salespeople and their customers; within 12

years, Albee had recruited and trained nearly 5,000 representatives.

In addition to new scents, other products were quickly added to the

California Perfume Company's product line. Popular early items included

spot remover, Witch Hazel Cream, machine oil, mending cement, Almond

Cream Balm, food flavorings, Tooth Tablet, and carpet cleaner. In 1896, ten

years after the company was conceived, McConnell hired Adolf Goetting, a

noted perfumer who had been in the business for 25 years. The following

year, a new laboratory was built in Suffern, New York, and the first

illustrated catalog was produced. By the company's 20th year, its product

line had expanded to include more than 100 items, and in 1914 the

company's rapid expansion was marked by the opening of an office in

Montreal, Canada.

The first products in the California Perfume Company's line of Avon

Products--a toothbrush, cleanser, and vanity set--appeared in 1920. The

Avon name was inspired by the area around the Suffern lab, which

McConnell thought resembled the countryside of William Shakespeare's

home, Stratford-on-Avon, England. Never wavering from its strategy of

door-to-door sales and catalogs filled with low-cost home and beauty
products, the company surpassed the $2 million sales mark in 1926, the year

of its 40th anniversary.

By the end of the 1920s, the company was doing business in 48 of the

United States and in Canada. During this time, thousands of female sales

representatives, under Albee's supervision, were partaking in one of the first

opportunities for American women to experience a degree of economic

freedom without upsetting their culturally accepted role as homemakers. The

company launched three-week sales campaigns and a "specials" strategy in

1932. Five years later, in 1937, McConnell died and was replaced by his son,

David H. McConnell, Jr., who headed the company for the next seven years.

Under his supervision, the company's growth remained steady. In 1939, the

California Perfume Company was renamed Avon Products, due to that

product line's immense popularity and success.

During World War II, cosmetic production slowed while nearly half of the

staff in the Suffern lab devoted themselves to wartime production of such

things as insect repellent, pharmaceuticals, and paratrooper kits. In 1944, W.

Van Alan Clark replaced McConnell as the company's chairman. The new

Avon then instituted several changes during the 1950s, the most notable of
which was its entry into overseas markets and the rapid expansion of its

sales force.

Following the war, many more housewives began seeking extra income and

work that did not interfere with family life. In the early 1950s, the Avon

sales force almost quadrupled in size. Sales representatives' territories were

downsized by several hundred homes, a strategy that enabled more

representatives to be added and sales to increase sixfold over the following

12 years. Avon advertisements appeared on television for the first time,

including the famous slogan, "Ding Dong, Avon Calling," which was first

televised in 1954. That same year, Avon opened offices in Venezuela and

Puerto Rico, marking its first venture into what would become a very

lucrative Latin American market. It also penetrated the European market in

1957 with the institution of Avon Cosmetics, Ltd. in the United Kingdom.

Under the leadership of W. Van Alan Clark, Avon also saw changes such as

the rapid expansion of foreign sales and Avon's listing on the New York

Stock Exchange in 1964. Clark was replaced by J.A. Ewald in 1966, who

was followed by W. Hicklin a year later. Under Hicklin, the traditional

three-week sales cycle was changed to two weeks to improve sales. The

three-week campaign was still used overseas, particularly in Asia, a market
which was entered by Avon in 1969 through the opening of operations in

Japan. Japan remained one of Avon's key foreign markets, along with Brazil,

Mexico, and the United Kingdom.

The 1970s presented Avon with its greatest challenges in the company's

history. Though sales topped $1 billion in 1972, and its profitable costume-

jewelry line--begun in 1971--had made Avon the world's biggest jewelry

manufacturer in just five years, Avon's growth stalled in 1973. The company

was hit hard by a recession and the mass entry of women into the workforce.

The direct-selling system, Avon's innovation and strength, was nearly

toppled by social changes that management had not anticipated. The status

of the U.S. dollar reduced the company's international profits; recession and

inflation crippled its high-sales decanter products line; in 1975, about 25,000

Avon Ladies quit; and Avon products were outpaced by retail cosmetic firms

offering jazzier products to women with new attitudes. All of these factors

converged and led to troubled times--and Avon's eventual restructuring.

In response to these hardships, the most visible change Avon made was to

become more sensitive to its market. Sales representatives began to follow

women into the workplace, where about 25 percent of Avon's sales are made

today, and new businesses such as direct-mail women's apparel were tested.
Changes were also made to the cosmetics product line and its overall pricing

as a result of market studies. Fred Fusee, who had advanced through the

manufacturing side of Avon to become its chairman in 1972, was replaced in

1975 by David W. Mitchell, whose years with Avon had been spent in

marketing. Mitchell worked to solidify Avon's presence in the beauty

business via consumer and product research, product development, and

promotion. Avon's image was overhauled to give it a more contemporary

appeal, advertising time was more than tripled, and sales were revamped.

In 1979, Avon made another strategic move to update its product offerings

through the purchase of Tiffany & Company, the upmarket jeweler, for $104

million. The Tiffany purchase set the tone for the next decade:

diversification through acquisition. This included an ill-fated billion-dollar

plunge into the health-care industry and a later entry into the prestige-

fragrance market.

In 1983, Hicks Waldron, who had previously helped turn around General

Electric, left his post at R.J. Reynolds to become Avon's chairman. Shortly

before Waldron's appointment, Avon had purchased Mallinckrodt, a

chemical and hospital supply company. Waldron followed this purchase

with the acquisition of Foster Medical Corporation in 1984. Initially thriving
in the home and health-care equipment field, Foster became the fastest-

growing division of Avon. Just as the company began to celebrate its success,

however, Foster was devastated by Medicare cost-containment efforts. At

the same time, Tiffany's profits were steadily declining--in part because

customers had become alienated by the introduction oflower-priced

merchandise--and the Tiffany subsidiary was sold in 1984.

Avon then tried to focus on health care for the elderly with the 1985

acquisitions of the Retirement Inns of America and The Mediplex Group,

both of which were nursing home operations. Unfortunately, only 15 percent

of Avon's sales came from its health-care holdings that year. This failure,

combined with the fact that annual profits overall were about half of what

they were in 1979, caused Waldron to rethink his strategy and abandon the

diversification plan. Mallinckrodt was sold in early 1986 and Foster in 1988,

both at a great loss to Avon, and plans to sell the remaining health-care

divisions were announced. The company sold Retirement Inns of America in

1989 and The Mediplex Group in 1990. Avon's brief health-care industry

foray left it $1.1 billion in debt.

Diversification into prestige fragrances later proved to be a more stable

endeavor. First came a joint venture with Liz Claiborne in 1985, followed by
the acquisitions of Parfums Stern and Giorgio, Inc. in 1987. Parfums Stern,

which produced Oscar de la Renta, Perry Ellis, and other designer perfumes,

was a chief competitor of Liz Claiborne, and before long Claiborne

dissolved its agreement with Avon. Strapped for cash, Avon then sold

Parfums Stern in early 1990. Giorgio remained a top-selling national brand

well into the 1990s, however, and under the parentage of Avon introduced

several new products in the Giorgio line.

Waldron retired in 1989, and his successor, James E. Preston, immediately

faced several takeover attempts. Avon fought off a bid by Amway

Corporation in partnership with Irwin L. Jacobs, a Minneapolis, Minnesota-

based raider who then launched a takeover attempt himself. While these

efforts receded in the early 1990s, a new suitor appeared in the form of the

Chartwell Association, an investment group that included the chief financial

officer of Mary Kay Cosmetics. Interestingly, the Avon sales force proved to

be the greatest deterrent to these takeover bids; in massive letter-writing

campaigns, the sales representatives told aggressors that they will be

unwilling to work for them.

In 1990, Avon continued to focus on rejuvenating its domestic sales figures,

while selling approximately 40 percent of Avon Japan to the Japanese public
for $218 million in revenues. Meanwhile, the company entered further into

the business of selling items in the United States through direct-mail means,

using full-color catalogs to promote its products. These measures helped the

company increase 1990 sales to $3.45 billion, marking an increase of over

$150 million from the previous year.

As Avon began to stand on firmer ground financially, it was able to focus

once again on expanding its scope worldwide. The early 1990s were spent

establishing sales headquarters and networks in other countries, while also

continuing to boost sales in the United States. Avon entered the sales market

in Poland in 1992 through the recruitment and training of more

representatives to work in direct sales capacities there. The company also

entered the Russian market in 1993. Annual sales broke the $4 billion mark

that year, and the per-share price of Avon's stock rose to over $32. The

company also began selling its product on the Internet, taking advantage of

the increasing popularity of the information superhighway.

In 1994, Avon sold off its Giorgio product line, which was becoming a less

important asset as time went on. The company instead focused on promoting

products carrying its own name. It further strengthened its standing in the

foreign market in 1995 with the addition of a sales office in India, and the
acquisition of Justin (Pty) Ltd. in South Africa, the country's second largest

direct-selling cosmetics company. 1995 sales topped off at almost $4.5


Expansion continued as Avon also began selling sportswear and apparel for

women in its direct-mail catalogs after finalizing a joint venture with fashion

designer Diane Von Furstenberg to introduce a line of moderately-priced

casual wear. Avon tied the addition in with the company's corporate

sponsorship of the 1996 Summer Olympics in Atlanta, Georgia, and a multi-

million dollar advertising campaign that named sports figures such as Jackie

Joyner-Kersee as "Just Another Avon Lady." Also in 1996, Avon introduced

"Lifedesigns,"   a   corporation   developed    to   offer   goal-setting   and

management seminars to women. Early the following year, Avon also

purchased Discovery Toys, Inc., a direct-sales marketer of educational toy

products for children. Discovery Toys continued operations separate from

those of Avon, with the hope that Avon's immense global sales network

would help the small company attain higher sales and thus contribute to its

new parent's yearly revenues. The sales from this unit did not reach expected

levels, however, and Discovery was sold in 1999.
Avon entered the late 1990s trimmed of its unwieldy diversification into the

health-care industry. The company continued to hire sales representatives

throughout the world to sell products directly to consumers, while also

working to expand various other sales outlets. The majority of its efforts

during the last years of the decade, however, were spent fine-tuning its brand

as it faced fierce competition and slowing American sales. By this time,

Avon products had developed a somewhat stodgy image and held little

appeal to young women. In 1998, revenue grew by just three percent--far

from the company's goal of reaching levels of eight-to-ten percent annual

growth by 2000.

As a result, the firm began to devote millions to various advertising

campaigns. In an attempt to launch the Avon brand with more of a trendy,

upscale appeal, the firm opened a day spa, The Avon Centre, in Trump

Tower in New York City. Avon's president at the time, Andrea Jung,

commented on the company's objective in a 1999 Fortune article, stating

that the firm wanted to position Avon as a "world-class beauty brand" and

that it needed to "change people's minds about Avon." Jung--who joined

Avon in 1994--was named CEO in 1999, becoming the company's first

female CEO.
Under her leadership, Avon began its brand turnaround and also focused on

bolstering U.S. revenues, which accounted for nearly 30 percent of company

sales in 2000. The company started to make sweeping changes to its

advertising, manufacturing, packaging, and selling strategies. Adopting the

tagline, "The Company for Women," Avon set out to increase market share,

break into new selling channels, and prove that the faltering Avon Lady and

her products could enter the new millennium with a fresh, innovative appeal.

During 2000, Avon increased its advertising budget to $90 million--nearly

doubling what it spent in 1999--and also invested in revamping its Web site.

It signed celebrity tennis stars Serena and Venus Williams to its "Let's Talk"

ad campaign. The firm also spent heavily in research and development,

increasing its budget in 2000 by 46 percent over the previous year, and

pushed to reduce the time it took to launch new products on the market.

During that year, the firm introduced Anew Retroactive, an age reversal

cream. Avon Wellness, a line of nutritional, aroma therapy, fitness, and

relaxation products, hit the market in 2001. The company also began its

foray into store branding by teaming up with J.C. Penney to position its

retail brand beComing in a department store setting. Jung also tapped Avon's

newly elected president Susan Kropf to overhaul the company's

manufacturing and distribution operations. Kropf cut the number of Avon
suppliers from 300 to 75 and completely automated the ordering processing.

Her efforts saved the company $400 million and reduced errors in shipments

and customer orders.

While Jung--named chairman in 2001--pressed for further growth for 2002

and beyond, she faced several challenges. While company stock had

increased by 70 percent since her election to CEO in 1999, it began to fall

after the September 11th terrorists attacks on the U.S. Consumer spending

slowed, and foreign markets such as Argentina faltered due to economic

crises. During 2001, the company posted revenues of $5.9 billion, a small

4.9 percent increase over the previous year. Jung, while optimistic, prepared

for the challenging future. "The next couple of years are going to be no walk

in the park," she commented in an October 2001 Fortune article. "This

turnaround is far from complete. I'm probably thinking that we need to be

even bolder and faster."

Revlon was founded in the midst of the Great Depression, 1932, by Charles

Revson and his brother Joseph, along with a chemist, Charles Lachman, who

contributed the "L" in the REVLON name.

Starting with a single product — a new type of nail enamel — the three

founders pooled their resources and developed a unique manufacturing

process. Using pigments instead of dyes, Revlon developed a variety of new

shades of opaque nail enamel. Successful in salons from the start, in 1937

Revlon started selling the polishes in department stores and drug stores. In

six years the company became a multimillion dollar organization. By 1940,

Revlon offered an entire manicure line, and added lipstick to the collection.

During World War II Revlon created makeup and related products for the

U.S. Army, which was honoured in 1944 with an Army-Navy Award for


By the end of the war, Revlon listed itself as one of America's top five

cosmetic houses. Expanding its capabilities, the company bought Graef &

Schmidt, a cutlery manufacturer seized by the government in 1943 because
of German business ties. This acquisition made it possible for Revlon to

produce its own manicure and pedicure instruments, instead of buying them

from outside supply sources.

In 1952 Revlon launched a fragrance called "Fire and Ice", which was

heavily publicized over the radio with ads featuring Bob Hope and Red

Skelton. By 1955, Revlon sponsored the CBS television show The $64,000

Question. The same year rival Hazel Bishop brought formal allegations of

wiretapping. Revlon argued they monitored their employees' telephone calls

for "training" purposes, but agreed to stop the practice. The same year

Revlon reorganized as Revlon, Inc.

In November 1955, Revlon went public. The IPO price was $12 per share,

but it reached $30 per share within 8 weeks.

In the 1960's, Charles Revson segmented Revlon Inc into different divisions,

each focusing on a different market. He borrowed this stratedgy from

General Motors. Each division had its own target customer: Princess

Marcella Borghese was an upscale, international line; Ultima 2 was the

premium line; Revlon was the largest, and popular-priced brand; Natural

Wonder was aimed at the junior customer; Moon Drops was aimed at dry

skins; and Etherea was a hypo-allergenic brand. There is an unsettled debate
as to whether Estee Lauder stole Revson's idea and created Clinique, or the

other way around. However, there is no debate which hypo-allergenic line

became successful. Revlon's non-beauty ventures were not so successful,


In 1957, Revlon acquired Knomark, a shoe-polish company, and sold its

shoe-polish line Esquire Shoe Polish in 1969. Other poorly chosen

acquisitions, such as Ty-D-Bol, the maker of toiler cleansers, and a 27

percent interest in the Schick electric shaver company were also soon

discarded. Evan Picone, a women's sportswear manufacturer which came

with a price tag of $12 million in 1962, was sold back to one of the original

partners four years later for $1 million. However, the 1967 acquisition of

U.S. Vitamin and Pharmaceutical Corporation did make Revlon, for a while,

a leader in diabetes drugs.

The company had begun to market its products overseas at the end of the

1950s. By 1962, when Revlon debuted in Japan, there were subsidiaries in

France, Italy, Argentina, Mexico, and Asia. Revlon's entrance into the

Japanese market was typical of its international sales strategy. Instead of

adapting its ads and using Japanese models, Revlon chose to use its basic

U.S. advertising and models. Japanese women loved the American look, and
the success of this bold approach was reflected in the 1962 sales figures,

which were almost $164 million.

In 1968, Revlon introduced Eterna27, the first cosmetic cream with an

estrogen precursor called Progenitin (pregenolone acetate), as well as

introducing the world's first American fashion designer fragrance, Norman

Norell. Later, Revlon launched Braggi and Pub for men, and a line of wig

maintenance products called Wig Wonder. In 1970 Revlon acquired the

Mitchum line of deodorants.

In 1973, Revlon introduced Charlie, a fragrance designed for the working

woman's budget. Geared to the under-30 market, Charlie model Shelley

Hack in Ralph Lauren clothes personified the independent woman of the

1970s. This is the first perfume ad to feature a woman wearing pants.

Charlie was an instant success, helping to raise Revlon's net sales figures to

$506 million for 1973 and to almost $606 million the following year. Their

follow-up fragrance, Jontue, quickly began the number 2 best seller.

In 1975, Charles Revson died. Michel Bergerac, who Revson had hired as

President of the company, continued to grow the organization. Revlon

acquired Coburn Optical Industries, an Oklahoma-based manufacturer of

ophthalmic and optical processing equipment and supplies. Barnes-Hind, the
largest U.S. marketer of hard contact lens solutions, was bought in 1976 and

strengthened Revlon's share of the eye-care market. Revlon purchased

Armour Pharmaceutical Company, a division of Armour and Company,

from the Greyhound Corporation in 1977. Other acquisitions included the

Lewis-Howe Company, makers of Tums antacid in 1978. These health-care

operations helped sales figures to pass the $1 billion mark in 1977, bringing

total sales to $1.7 billion in 1979.

By the mid-1980s, Revlon's health-care companies, rather than Revlon's

beauty concerns, were innovating and expanding. Reluctant to initiate

beauty-product development or department store promotions, Revlon lost

ground to Estée Lauder, a privately held company whose marketing strategy

of high prices with accompanying gifts had earned it almost universal

center-aisle department store space. This caused Revlon's share to drop from

20 percent to 10 percent of department store cosmetics sales. Sales at the

drugstore also declined as Revlon lost share to Noxell's Cover Girl brand.

Revlon compensated with more acquisitions; Max Factor, Ellen Betrix,

Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza,

and Halston. The 1977 acquisition of Carlos Colomer, a Spanish

professional beauty supply distributor, brought Fermodyl and Roux and

helped introduce Revlon to the world of ethnic care: Creme of Nature,
Realistic, Lovely Color and Milk and Honey became highly successful

international. In 1983 the company attempted an unsuccessful hostile

takeover of Gillette.

On November 5, 1985, at a price of $58 per share, totaling $2.7 billion,

Revlon was sold to Pantry Pride (later renamed to Revlon Group, Inc.), a

subsidiary of Ronald Perelman's MacAndrews & Forbes Holdings. The

highly leveraged buyout--engineered with the help of junk bond king

Michael P. Milken--saddled Revlon with a huge $2.9 billion debt load,

which became an albatross around the company's neck for years to come.

Pantry Pride Inc. offered to buy any or all of Revlon's 38.2 million

outstanding shares for $47.5 a share when its street price stood at $45 a share.

Initially rejected, he repeatedly raised his offer until it reached $53 a share

while fighting Revlon's management every step of the way. Forstmann Little

& Company swooped in at $56 a share, a brief public bidding war ensued,

and Perelman triumphed with an offer of $58 a share. Perelman paid $1.8

billion to Revlon's shareholders, but he also paid $900 million of other costs

associated with the purchase. Perelman had Revlon sell 4 division: 2 for $1

billion, vision care division for $574 million and National Health

Laboratories division became a publicly owned corporation in 1988.
Additional makeup lines were purchased for Revlon: Max Factor in 1987

and Betrix in 1989 later selling them to Procter & Gamble in 1991.

In the late-1980's and early 1990's, fashion photographer Richard Avedon

began shooting up and coming top fashion models for the advertising

campaign "The Most Unforgettable Women in the World wear Revlon".

As of June 2007, Revlon has reported 27 consistent quarterly losses, with

only minor relief through selling off divisions and businesses. Today Revlon

is but a fraction of the size it once was, only housing the Revlon, Almay,

Mitchum, and Jeanne Gatineau lines. It still owns Ultima 2, which is no

longer sold in North America, and is rumored to be next on the chopping


Revlon Cosmetics

Glamour. Excitement. Innovation. This is the vision of Revlon, one of best

known names in cosmetics. Revlon has been known for its range of the

finest quality beauty and grooming products, meeting the highest

international quality standards. With a highest blend of fashion and superior

technology. Revlon has consistently produced products which help women

look and feel good. Take a look at some of the products that have endeared

Revlon to the hearts of women around the globe.
It started with one single product ... a nail enamel ...

which was like nothing else anyone had ever seen. Then followed the

subsequent fashion breakthroughs which turned Revlon into an undisputed

leader in the cosmetic world. The images evoked by its very mention are of

the world� most beautiful women - those with glorious hair, perfect nails,

flattering make-up and a glowing skin.

Modi-Revlon is the formidable alliance between the Modi Group and the

world famous Revlon of USA. Modi-Revlon has entered the Indian market

and has redefined the concept of beauty care in India. It brings to the Indian

women an exciting range of international cosmetics, toiletries and fragrances

- all adapted to suit the local conditions and preferences. Modi-Revlon draws

on the expertise of Revlon� premier Research Centre in Edison, New

Jersey (USA), to harmonise its international product offerings with the needs

and preferences of the Indian women.
Mr. Jerry Lewin (Revlon); Mr. Umesh.K.Modi and Mr. Paul Block

The company �                              .
             thinks Global, but acts Local� The manufacturing

standards of Modi-Revlon are as exacting as elsewhere in the world. The

toughest QC standards in line with the global norms are followed. The

products� advertising features international celebrities and super models.

Modi-Revlon� product portfolio currently consists of Lipsticks, Nail

Enamels, Eye and Face Make-up, Flex Shampoos, Flex Conditioners,

Charlie Cologne, Body Sprays, Talc and Fire and Ice cologne.


Garnier is a division of L'Oréal[1] that produces hair care products,

including the Fructis line, and most recently, skin care products under the

name, Nutritioniste, that are sold around the world. One of their key

ingredients is a fruit concentrate used in all their products. It is a

combination of fruit acids, vitamin B3 and B6, fructose and glucose.

                              Chapter III

                        PRODUCT PROFILE


Face                                    Lips

Make Up                                 | Enrich Lip Colour | Lipgloss |
                                        | Lipliner |
                                        | Dual Definition LipColor 'n' Liner
Nails                                   Eyes

| True Wear Nail Enamel |               | Eye Shadow, Liner & Kajal |
Lakme Pure Defense                      Cleansers
Anti-Pollution System

| Detoxifying Facial Wash | Night Cream |
|Day Lotion | Serum |                     Cleansers
Sun Care                                  Body Care
Sun Care                                 Body Care
Matte Effect                             Hairnext

Matte Effect                             Hairnext
Discover Glow                            Moisturisers


Lakme now brings you a whole new concept 'Lakme Fundamentals', a truly

advanced and sophisticated range of skin care solutions. Aimed to make

daily skin care an integral part of the Indian woman's beauty regime, this

range has been especially innovated for Indian skin.
Lakme Fundamentals introduces a whole new level of skin care to its

consumers by bringing in a lot of firsts:

Lakme Intense Body Milk

Lakme Intense Body Milk

Enriched with the goodness of sweet almond extracts and honey, Lakme

Intense Body Milk provides indulgent nourishment for your whole body.

      Fortified with antioxidants like Vitamin E, that condition the skin.

      Sweet almond oil softens and nourishes the skin.

Lakme Deep Pore Cleanser

Formulated with natural avocado extracts, Lakme Deep Pore

Cleanser gently cleans the skin of all surface impurities.

Contains anti-oxidants like Vitamin E which condition the skin.
Its light moisture based formula, nourishes while it deep cleans the skin.

Lakme Peach Milk Moisturiser

Formulated with natural peach extracts, Lakme Peach Milk

Moisturiser leaves your skin radiantly soft.

      Natural peach extract contains Vitamins and Pectin

       which tone and hydrate skin, giving it a natural glow.

      AHA's and Antioxidants (Vitamin C and E) work to condition and

       rejuvenate your skin.

Lakme Winter Care Moisturiser

Enriched with the goodness of Shea Butter, Lakme Winter Care

Moisturiser has an active moisture replenishment system to

relieve and revitalize dry skin.

      Maximises moisture retention for upto 12 hours.

Revitalises dry skin in winter and makes skin feel soft and

Lakme Strawberry Crème

A rich soft cream that pampers the skin with the luscious fragrance of fresh

strawberries leaving it soft and delicately perfumed for hours.

      A combination of real strawberry extracts and

       active moisture balancer ensure the optimal

       level of moisture for your skin.

      It is fortified with UV filters to protect against

       skin damaging elements.

Offers visibly soft, fragrant skin that glows with health.


                      A high performance foundation that keeps you looking

                      flawless through the day; this long lasting formula

                      does not smudge or streak. It has a pump dispenser that

avoid messy spills and make application easy and hygienic, leaving your

skin feeling comfortable and supple for hours. Exclusively formulated for

daily use, it ensures that your complexion looks its best across the day.
Dual Definiton Lip Color 'n' Liner

What is it

An innovative new product with a long lasting lipcolor at one end and a

coordinated lip liner at the other. The Dual Definition lipcolor 'n' liner is just

what a woman of today needs, for perfect lips, all day long.

How it Works

First outline your lips with the liner and then fill in

with the lipcolor on the other end to get the

maximum impact for the perfectly shaped lips.

Lakme tip:

             For steady application of your lipliner,

             mark dots at intervals around your lips

             and then just join the dots.

             Touch your lips with STARSHINE!

Lakme Matteffect Mattifying

Most women perceive oily skin as the perfect reason to avoid skin

moisturizers. However your skin has a very fine moisture and oil

balance,     which   is   disrupted   by    constant      exposure   to
environmental factors. Using a lightweight, water-based 'mattifier' can

restore this balance.

Matteffect Mattifying Fluid

How it works:

A lightweight fluid with unique oil absorbers and sweat controlers, imparts a

matte appearance to the face.


It lightly conditions skin and controls excess oil.

MATTEFFECT Morning Fresh

Cleanse, Tone and Mattify your skin with the all-new Matteeffect.

Lakme Matteffect Icy Fresh Gel


Most women perceive oily skin as the perfect reason to avoid skin

moisturizers. However your skin has a very fine moisture and oil balance,

which is disrupted by constant exposure to environmental factors. Using a

lightweight, water-based 'mattifier' can restore this balance.
Matteffect Icy Fresh Gel

How it works:

An oil-free cooling gel it is absorbed instantly by the skin and hydrates it.


Leaves skin feeling tight and fresh.

MATTEFFECT Morning Fresh

Cleanse, Tone and Mattify your skin with the all-new Matteeffect.

Lakme Peach Milk Moisturiser

Formulated with natural peach extracts, Lakme Peach Milk

Moisturiser leaves your skin radiantly soft.

      Natural peach extract contains Vitamins and Pectin which

       tone and hydrate skin, giving it a natural glow.

      AHA's and Antioxidants (Vitamin C and E) work to condition and

       rejuvenate your skin.

Lakme Winter Care Moisturiser Lakme Winter Care

Enriched with the goodness of Shea Butter, Lakme Winter Care Moisturiser

has an active moisture replenishment system to relieve and revitalize dry


       Maximises moisture retention for upto 12 hours.

Revitalises dry skin in winter and makes skin feel soft and


Lakme Intense Body Milk

Enriched with the goodness of sweet almond extracts and honey,

Lakme Intense Body Milk provides indulgent nourishment for

your whole body.

   Fortified with antioxidants like Vitamin E, that condition the skin.

   Sweet almond oil softens and nourishes the skin.

Lakme Butter-Up Deep Moisturizing Body Smoother

With Avocado and Shea Pulp

Dip into a vat of dairy-fresh butter. Toss in a generous

portion of freshly picked avocados. And finally some
exotic shea butter. Mix them up together to serve your skin a sinful treat of

Lakme's new Butter Up Body Butter. A rich elixir of avocado and shea pulp,

that conditions your skin to make it soft and supple.

How it Works:

1. The creamy butter gets easily absorbed into your skin, relieving it of

dryness instantly.

2. Avocado pulp is a rich moisturiser. It gently smoothens rough skin areas

like elbows, knees and feet.

3. Shea pulp is extracted from the nut of the 'Karate nut tree'. It helps in

stimulating the natural cell renewal process, leaving your skin smoother and

firmer. It's also a natural 'sun block'.

How to Use:

Apply immediately after a bath or at night just before going to bed. Use

twice daily or as required. Ideal for all skin types. Use through the year.


Moisturised and radiant skin.
Lakme 9 to 5 Intense Volume Mascara

An all-day, high performance mascara that pumps up

volume to give you framatic

Gently run thr brush through your Gently brush some mascara onto your

lashes from thr base to the tip of lower lashes using the same technique.

your upper eyelash on the under Wait for the mascara to dry before

side.                               applying a second coat.

ally long lashes.

Defining Eye Liner

A color intence formula, with beautiful soft color effects

that wii not udge even in hthe evening. This eyeliner glides

on smoothly and easily, for a well-defined look that lasts all day.

            Line your eyes on the upper lid from the inner side of the eye to

            the outer side.
To soften the look, use your ring finger and smudge gently at the comers.

Line your lower lid from the out edge, tapering to the innercorner of the eye.

Intense Shine Eyeliner

                          Create smouldering eye in just one stroke with this

                          color intense lustrous eyeliner that stays true for hours.

Line your eyes in one single stroke on hthe upper lid from hthe inner side of

the eye to the outer side. Let it dry.

Line your lower lid from the outer edge, tapering to the inner corner of the


Free Spirit - Intense Shine Eyeliner

                          Rich, luminous color for an intense metallic shine.

                          Create smouldering eyes with metallic shades that

redefine the look of liquid eyeliner.

                          New lakme Kajal in an easy to use pencil form.

                          Soothes your eyes with camphor and castor oil.

                          Innovative manufacturing technology for perfect
                       blending of ingredients to give a smooth finish.


An innovative way of wearing eye-make up.


Quick drying liquid eyeliner in a creamy, black colour

to highlight the eyes and enhance their looks!



                      Lakme High Definition Eyeliner

                      What is it
Lakme High

Definition Eyeliner         Comes with international quality felt-tip brush

                             for easy application.

                            Leak proof packaging makes it perfect for

                             traveling and fits comfortably in your purse.

                            Premium bottle packaging.

                      How it works
                      Lasts longer and gives a fresh 'just applied' look all
                      day long.

                  Lakme Thicklash Mascara

                  What is it

                  Deep black Thicklash Mascara ... to create those
Lakme Thicklash
                  extra long, thick fluttering eyelashes!
                  How it works

                        Gel based formula separates each and every

                         lash for fuller, longer eyelashes.

                        Smudge-free formula stays intact, giving

                         that 'just applied' look.

       Product Title

       MD Skincare Hydra-Pure Vitamin C Serum

       Vitamin C Serum promotes optimal skin function with a high-

       performance complex of Vitamin C. This nourishing serum

       contains three forms of Vitamin C to provide maximum efficacy.

       Vitamin C works in the lipid-soluble and.

       Vitamin C Vitality Facial Serum 1 Oz by Avalon Organic


       Avalon Organics Vitamin C Skin Care will energize your

       complexion... More

       Revision Skin Care Vitamin C Infusion Cream 10% 1.5oz

       Anti Aging, Anti Wrinkle

       FREE SHIPPING . Enter code skin at the checkout for extra 10%

       discount... More

       MD Skin Care Hydra-Pure Vitamin C Serum 1 oz.

       MD Skin Care Free Shipping! A deeply nourishing serum with

Product Title

MD Skincare Anti Aging Vitamin C Gel 1 oz

MD Skincare Anti Aging Vitamin C Gel This nourishing gel


MD Skincare-Anti-Aging Vitamin C Gel ( Unboxed )-30ml/1oz

This nourishing gel helps skin restore youthfulness. 3 different...

MD Skincare Hydra-Pure Vitamin C Serum 1 oz

What it is:A nourishing serum that promotes optimal skin


MD Skincare Hydra-Pure Vitamin C Serum

Free Shipping on All Orders. "By combining the benefits of the...

MD Skincare Hydra-Pure Vitamin C Serum, 1.0 oz.

Serum delivery system intensifies the effects of the Hydra-Pure...

For Men: Clinical Skin Care Vitamin C Serum

Extreme C. Stablizied vitamin C, an antioxidant that enhances...

MD Skincare Firming Body Lotion with Vitamin C 236ml /

Product Title

This Firming Body Lotion helps to improve skin density,


MD Skincare Firming Body Lotion with Vitamin C Sunscreen


Retexturizes skin with superior moisturizers and gentle Beta


Loreal Dermo-Expertise Transformance Skin Perfecting

Solution 1 Oz 30ml

This is a new generation of skincare to truly transform the tone...

Lancome       Skincare      Resurface-C       Microdermabrasion

Resurface-C Microdermabrasion Radiance Renewing Vitamin

C Serum

Radiance Renewing Vitamin C Serum infuses your newly


Vitamin C - Microdermabrasion Skin Treatment from

SMART care for Skin by Connie Elder
Product Title

Exfoliate, Stimulate and Regenerate your skin in minutes.


Sewame BASIC SERIES Shining & Whitening Sleep

Promotion Facial Mask (150 ml)

Innovation Sewame Shining & Whitening Sleep Promotion Facial


Anne Marie Borlind For Men After Shave Balm -- 1.7 fl oz

After shaving the skin requires calming and strengthen care.


BABOR Complex C Cream

FREE Shipping, FAST Delivery!!! COMPLEX C - The vitamin

that boosts...

Sea Moss Moisturizer SPF15, 2 fl oz, ALBA BOTANICA

Sea Moss Moisturizer with SPF 15. SPF 15 No synthetic colors


Alba Botanica Sea Moss Moisturizer SPF 15
Product Title

This complete facial care complex with Irish moss, vitamin C


Abra Therapeutics, Organic Green Tea, Daytime Defense

Cream, 2 oz (56 g)

Therapeutic Skin Care Organic Green Tea Vitamin C & Grape


Dr. Michelle Copeland Revitalizing Formula

Dr. Michelle Copeland Skin Care Revitalizing Formula with


Revision Skin Care Vitamin C 30% Lotion 1oz Revision Skin


FREE SHIPPING . Enter code skin at the checkout for extra 10%


MD Skincare Hydra-Pure Vitamin C Serum 1 oz.

MD Skincare Free Shipping! A deeply nourishing serum with

Product Title

Nutra Luxe Skin Firming & Protection Vit C Complex - 1

Nutra Luxe MD Plus Vitamin C Complex is an ALL NATURAL

Anti Aging...

Pycnogenol Moisturizing Creme with Vitamins E, C, & A

Creme 2 Oz by Derma-e Skin Care

Pycnogenol Moisturizing Creme

MD Skincare-Anti-Aging Vitamin C Gel-30ml/1oz

This nourishing gel helps skin restore youthfulness. 3 different...

Obagi C-Therapy Night Cream

C-Therapy Night Cream is a rich, non-greasy cream for


RoC Triple Action Day-Night 30ml,

The result of RoC dermatological research on ageing skin,


philosophy save me pm retinol/vitamin c/peptideserum, 1 oz.

Infused with a stable form of vitamin C to help brighten your...


         Revlon Touch & Glow Moisturising Makeup,

         Colorstay Makeup Oil-Free, Colorstay Powder

         Oil-Free, Skinlights Face Illuminator Lotion,

         Skinlights Face Illuminator Loose Powder.


         Lips are the best place on your face to

         experiment with different looks. Define your

         lipline and add fullness to your lips Provide lip

         color that complements your skin and hair tones.


         From a soft wash of color to a sexy, smoky look,

         Revlon eyeshadow helps you express your every

         mood. Choose from a wide-range of shades in

         shimmering creams or silky powders.

        The perfect nail enamel sets off any outfit, and

        complements every mood. From strong, bold

        colors to subtle, sophisticated tones and sheer

        nailcolor, you`ll find it all right here.


        Revlon absolute whitening skin care range is

        specially formulated by revlon to provide

        significant skin whitening benefits for the Asian



        Give your locks every luxury, and preserve your

        outer beauty with our nourishing hair care

Revlon Magic Eye Products

Mumbai: Revlon launches two products to pamper your eyes. Powder

Magic Eye Shadow is a powder eye shadow with intense colour pay-off, in

unique and easy to chubby stick format.

It is made to glide on effortlessly for hours of crease-resistant wear.

It will be available in shades like sky, bronze, violet and copper. This is

priced at Rs. 425.

Their second product is Magic Eyeliner. It is a waterproof, long lasting liner

pencil that gives a silky smooth metallic finish. Sades available are

mysterious green, seductive silver, smoky black, antique copper and flirty

brown.It is priced at Rs. 275.

These products will be available at all leading department and cosmetic


Mineral collection from REVLON

REVLON introduces Mineral Collection Foundation, Blush and Eyeshadow

with colour-stay.
            The timing is right to bring Estée Lauder to India, said John

            Demsey, Group President.

First Look: Why we covet Sarah Jessica Parker!

The actress launched her own perfume 'Covet' in a swanky Paris do.

Lancome and Uma Thurman are wrangling over the use of her image in an

advertising campaign.

Lipstick goes kiss-proof!

With this new lipstick you can kiss, eat and drink in all your business

meetings, lunch breaks or even dinner for two with zero trace.

Avon introduces youth extending cream

It prevents protein damage and stimulates the production of your skin's own

defensive enzymes.

The 'Divine' Scent
Want to make a lasting impression with your scent? Oriflame has come out

with a seductive scent 'Divine Sensual'.

First Look - Celebrity Nose Of The Year

Revlon Introduces Absolute White

Revlon Absolute White + goes beyond whitening, providing protection and

care to your skin.

Avon Launches Valentine Shades

The Cause-Metics For Charity

Peacekeeper Cause-Metics donates all its distributable profits to charity...

Cory Wallia's Prediction for Spring-Summer
Cory Wallia demonstrates make-up that he thinks will be hot this Spring


Avon Introduces New Cologne

Avon introduces cool blue cologne and ultra cool citrus fragrances for men.

Must-have Make-up In Budget

Look like a million bucks in just Rs 1500.

Decorate Your Nails

Blossom Kocchar tells us about new trends in nail art and decorating nails...

For Radiant Skin

What are the best skin care products to bank on?
Lucky Lips!

Get luscious lips with a lipstick that's made for you.

Why Make-Up Turns Disaster!

Best brands can be a disaster on your face. Avoid these blunders to get your

make-up right…

Make-up Tricks for a Younger You

Give your tired skin an instant pop of colour with these make-up tips...

L'Oreal's Glam Shine Lip Gloss

L'Oreal Paris celebrates their latest collection of lip-glosses, Glam Shine

Natural Glow.
L'Oreal Make-Up Remover Power

All products have been both dermatologically and opthalmologically tested.

Get That Make-up Right!

Doing your make-up every morning can be such a drag. Here are a few

smart make-up tips...

Enjoy Rain with Waterproof Make-Up

With a range of waterproof make-up, you can look your dazzling best

without worrying about how to keep it in place.

Soothe Skin Irritation with Water!

Vichy water is proven to soothe the skin while reinforcing the skin's natural

protection functions.

Will a Trip to the Salon Affect Your Baby?
Spa and other beauty treatments while pregnant could affect your baby.

Avon Introduced New Products

Avon has introduced Naturals Shampoo Range and kajal.

The Brand Ambassador Truth

rand ambassadors might try to convince you to buy a product, but it's YOU

who has to decide.

15 Top Cosmetic Brands for Indian Skin

We spoke to the best in the business to ask them for their favourite cosmetic

StreetWear Launches New Range

StreetWear introduces new range of eye makeup.

Revlon Magic Eye Products

Revlon launches its new range of eye products.

A Good Foundation

Make-up application tips by Nandini Bhalla for flawless complexion.

Reese Now Ambassador for Avon

Reese Witherspoon named as beauty brand's first-ever global ambassador.

L'Oreal Rapped over Mascara Ad

The Advertising Standards Authority said the company broke its rules and

misled consumers.
New face of Lakme, Amrit Maghera

Jhoomur Bose in a exclusive interview with Amrit Maghera.

Make Your Own Make-Up Kit

onfused about what to add and what not to, here is a short list …

What Is in Your Purse?

Here's a look at the stuff our celebs simply can't do without.

Old Makeup is Risky

The old lipstick or the forgotten mascara in your handbag is a health hazard.

SRK to Get 'Fair and Handsome'

Shahrukh Khan will now endorse a fairness cream.
Scrub for Healthy Skin

Dust and sun gives your skin a hard time. Let your skin breath by exfoliating

with body scrubs!

The Make-up Check List

A wedding day is more than just another day to look good. On this day, all

eyes are on you.

Benetton Unveils New Fragrances

United Colours of Benetton unveils its new range of perfumes inspired by


Love Thy Perfume

If perfume is the only thing you plan to wear tonight, make sure you pick the

right one to set the mood!
The Best Moisturiser for You!

Here's a comparison of 5 of the best moisturisers handpicked by skin and

make-up experts.

Sean John Fragrance for Men

This is limited edition fragrance from Sean John.

Beauty Parlour at Afghanistan

Afghan women enter the beauty business.


Garnier Nutrisse - Base Shades

      Garnier Nutrisse - Browns & Golds

      Garnier Nutrisse - Reds
Permanent Hair Color Naturals

Fructis Shampoo

Fructis Anti-Dandruff Shampoo

Fructis Conditioners

Ultra Doux Gentle Shampoo

Ultra Doux Shampoo & Conditioner
Ultra Doux Nourishing Conditioner

Ultra Doux Nourishing Hair Oil


Essential Care

Anti-ageing Wrinkle Lift
Fairness + Anti Marks Cream

Sun Care

Firming Body Products

Intense Body Moisture Lotion

Under Eye Cream


                               Chapter IV

                  RESEARCH METHODOLOGY


      “The research design is the conceptual structure with in which

research is conducted it consist the blue print of the collection measurement

and analysis of data.”

      In that project the research design was adopted for the “Descriptive

research study” the exploratory research studies are also termed as formulate

research studies. The main purpose of such studies is that of formulating a

problem for more precise investigation or of developing the working

hypothesis from an operational point of view

      The main purpose of the study was to tell the consumer perception in

„A . The major emphasis was on the discovery of the ideas and opinions of

the consumers at different levels in the existing environment.

      Two methods that are used for the study are:

   1. The survey of concerning literature.

   2. The experience study.

      A sample design is a definite plan for obtaining a sample from a given

population. It refers to the technique or the procedure the researcher would

adopt in selecting items for the sample. The sample design is determined

before data are collected.

      The sampling used for the study is “Convenience Sampling”. Under

this sampling design every item or the universe has equal chance or

inclusion in the sample because this is Consumers‟ Perception survey, so we

give each person at any place an equal probability of getting into the sample.

      The LG & SONY Electronic Product of random sampling are:

   1. It gives each element in the population an equal probability of getting

      into the sample; and all choices are independent of one another.

   2. It gives each possible sample combination an equal probability of

      being chosen.



   In the survey two types of data are collected:

   1. Primary data: These data‟s are those which are collected for the first

      time and therefore original in nature.
Secondary data: Data, which have already been collected by someone else

and hence passed through the statistical process.



   For the collection of the primary data following methods were used:

   1. Interview method: Personal interviews of the customers are taken at

      different levels to get their opinions and suggestions. And the

      interview was structured in nature.

   2. Questionnaire method: Structured questionnaire on the basis of

      information collected from different sources. The questionnaire

      contains both open and ended questions.


Secondary data were collected from the following sources:

                 a. Books related to topic

                 b. Organization documents

                 c. Magazines

                 d. Websites

  Stratified Random Probability Sample Selection Method.

   Research Instrument


     Focus Group


     Direct Method


Telephonic Method


   Sampling Unit: Customer Preference towards Cosmetics

   Sample size : Approximate 100

   Sample Selection Procedure : Probability

   Contact Method

     Direct method



     Statistical tools used in the project study are:


                                Chapter V

                      FINDING AND ANALYSIS

1-Q.    Do you use cosmetics?

       Yes       No



2.Q.     Which brand you prefer most ?


        11%                                    Revlon
                                         45%    Lakm e
                                               Oriflam e
       11%                                     Gam ier

3. Q.     What attracts you to buy this brand?

        Brand name

38%                                              43%   Brand name
                                                       Slice 4

4.Q. what is the frequency of purchase?

Once in a month

Twice in month

More than 3 months


                                                Once in a m onth
                                                Tw ice in a m onth
                                          50%   More than 2 m onths

5. Q. How often you use this brand?


               In a week

               Special occasion


                                            in a w eek
                                      50%   special occasion

6. Q. Who influences you to purchase this brand



Celebrity appeal

Past experiences

                                                  Celebrity Appeal
                                         55%      Past Experience

 7. Q. What is the point of purchase?

Small retailer

Exclusive showroom

Authorized dealer

Retailer with multiple brands

       11%                                    Revlon
                                        45%   Sm all Retailer
     11%                                      Retailer

8. Q. give rating to the factors for preference of your brand which makes it
different from other brands

Brand name




    38%                                          43%            Brand nam e
                                                                Slice 4

     9. Q. Are you Satisfied with the brand?






                               Chapter VI


We that you have read this overview of the most common aesthetic surgical

procedures, you probably have some questions. If you are considering

surgery, you should consult a qualified plastic surgeon—one who is certified

by the American Board of Plastic Surgery. The surgeon of the Cosmetic

Surgery Center of Colorado Springs, Dr. Ian G. Walker, is ABPS certified.

We can provide you with additional, detailed information about the specific

procedure in which you are interested. This information will include not

only the benefits but also the possible risks and complications associated

with the procedure.

We may wish to discuss with you variations of, or alternatives to, the

operations described here. Advances are constantly being made in the field

of aesthetic plastic surgery. While "new" procedures do not always prove to

be better than established ones, we may feel that you can benefit from some

procedures that are performed less frequently than those we have described.
If there are aesthetic surgical procedures that you have read about in

magazines or heard about on the radio or television, ask about them. We can

advise you as to whether a specific procedure would be beneficial to you. If

there are problems or safety questions, we will be able to alert you to them.

Above all, confide your goals, expectations and concerns. Our most

important job is to help you achieve physical well-being and satisfaction

with your appearance. We'll leave you with a quote by one of the early

practitioners of aesthetic cosmetic surgery:

                            Chapter VII


 In case of price, price of products should not be too high. Marketer
   should follow the strategy of „Good quality and services in fewer
   prices‟. That can attract customers.

 It was seen that generally customers like to visits those outlets which
   are frequently visited by other customers, customers generally prefer
   Multibrands counters because lots of products can be seen at on place
   (including conmetics products.

 More intense research works should be initiated, studying the specific
   needs and attributes sorted by the customer for different kinds of
   product categories.

                               Chapter VIII


 Difficulty to find secondary data that exactly the needs of some specific

   research investigation.

 The facilities or capabilities of the agency that originally collected the

   data might be questionable.

 Difficulties in the identification of the source.

 Accuracy: It is observed that it is rather difficult to measure the degree of

   approximation used in the collection of information as well as the

   competence of the investigator in motivating the persons to supply the

   desired information.

 Error may be there in recording or transferring information from

   secondary sources.


1-- Ahmad, Abad, Management and Organisation Development,Rachna

Prakashan, Nen Delhi, 1997

2--C.B Mamoria.S.V.Gankar Personnel Management


4-Indian Institute of Personnel Management in India , Calcutta,1972,P.418.

5--K..Ashwaatapa-Human Resource and Personnel Management .

Internet site:


   Dear Sir / Madam,
         I am a student pursuing my BBA in Finance & Marketing from
   Teerthankar Mahaveer Institute of Management & Technology,
   Moradabad and undertaking “COSMETICS”. I need your co-operation in
   furnishing the following information that is required in the successful
   completion of my project. I shall be grateful if you answer the following
   questions and give your honest opinion.

1-Q. Do you use cosmetics?

      Yes         No

2.Q. Which brand you prefer most ?


3. Q. What attracts you to buy this brand?

       Brand name
4.Q. what is the frequency of purchase?

Once in a month

Twice in month

More than 3 months

5. Q. How often you use this brand?


In a week

Special occasion

6. Q. Who influences you to purchase this brand



Celebrity appeal

Past experiences

 7. Q. What is the point of purchase?

Small retailer

Exclusive showroom

Authorized dealer

Retailer with multiple brands
8. Q. Give rating to the factors for preference of your brand which makes it
different from other brands

Brand name




 8. Q. Are you Satisfied with the brand?



Some information about yourself:-
a. Name ………………………………..
b Age ………………………………….
c. Occupation: Business  Service                         

d. Address: ………………………………………………………………

e. Contact No. ……………………………………………………………

                      Thanks for your co-operation.

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