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					       SHRM 2011 Talent & Staffing
Management Conference & Exposition
              Successful Talent Management
           Strategies When You Need Them




                           April 11–13, 2011
                Manchester Grand Hyatt Hotel
                            San Diego, Calif.
The most exciting
place to discover
talent is in yourself.
—Ashleigh Brilliant
SHRM 2011 Talent & Staffing Management Conference
 As a staffing professional, you know that keeping up-to-date on the best talent management
 strategies can be a key component of your efforts to attract, recruit, manage and engage A-list
 employees.
 That’s why the SHRM 2011 Talent & Staffing Management Conference & Exposition is the
 premier conference for talent management professionals from around the world. Held this year in
 beautiful San Diego, Calif., this is one conference you won’t want to miss!
 From our world-class speakers to our information-rich concurrent sessions, this conference is
 sure to give you the knowledge and resources you need to build and maintain your successful
 talent management strategy.



Recertifying Is Easy                                        Network, Connect, Learn
With over 11.5 recertification credits available,            Don’t forget our Exposition Hall, which offers a
this conference is also a chance for you to main-           unique opportunity for you to hear from industry
tain your commitment to your career by getting              leaders about the best and most innovative solu-
your PHR®, SPHR®, GPHR® or California credits               tions for your staffing management strategies. Over
over the course of three days in a single location!         100 solutions providers will be there, represent-
And, new this year, we’re providing you a chance to         ing areas of expertise such as online employment
upgrade to our Premium Package option; this                 services, immigration law and career management
extraordinary package provides you with 90 days of          services.
on-demand/online access to view and listen to all
the concurrent sessions and select general session          We look forward to seeing you in San Diego. Register online at
speeches, and to earn up to 20 additional recerti-          www.shrm.org/conferences/staffingmanagement.
fication credits. Never miss a session, and free up
more time to network at the conference. For more
information, turn to page 16.


                                                              The SHRM Difference
 What Is SHRM?
                                                              The Society for Human Resource Management (SHRM)
 The Society for Human Resource Management (SHRM)
                                                              offers its conference attendees access to important and
 is the world’s largest association devoted to human re-
                                                              relevant topics presented by top-notch speakers. SHRM
 source management. Representing more than 250,000
                                                              requires its presenters to focus on session content
 members in over 140 countries, the Society serves the
                                                              rather than mentioning or selling books, products or
 needs of HR professionals and advances the interests of
                                                              services from the podium. The exhibit hall offers you a
 the HR profession. Founded in 1948, SHRM has more
                                                              great opportunity to network with colleagues and con-
 than 575 affiliated chapters within the United States and
                                                              nect with exhibiting companies that provide the products
 subsidiary offices in China and India. Visit SHRM Online
                                                              and services you need to leverage your contributions to
 at www.shrm.org.
                                                              your organization.



                                                                Register Online at www.shrm.org/conferences/staffingmanagement | 3
Conference at a Glance
   Sunday, April 10                                                                            Wednesday, April 13
7:30 a.m. – 5:30 p.m. ................................................... Registration      7:00 a.m. – 11:15 a.m. .................................................. Registration
7:30 a.m. – 5:30 p.m. .................................................. SHRMStore          7:00 a.m. – 1:00 p.m. ................................................. SHRMStore
1:00 p.m. – 5:00 p.m. ................................ Preconference Workshop               7:30 a.m. – 8:15 a.m. ......................................Continental Breakfast
                                                                                            8:15 a.m. – 9:30 a.m. .... Closing General Session with Susan Packard
   Monday, April 11                                                                         9:45 a.m. – 11:00 a.m. ..................................... Concurrent Sessions
                                                                                            11:15 a.m. – 12:30 p.m. .................................... Concurrent Sessions
8:00 a.m. – 7:00 p.m. .............................. Registration & SHRMStore
                                                                                            12:30 p.m. .................................................. Conference Concludes
9:45 a.m. – 10:15 a.m. .............................................. Coffee Break
10:15 a.m. – 11:30 a.m. ..................... Welcome/Networking Session
                                                                                               Register Now!
11:30 a.m. – 1:00 p.m. ...................................Lunch (On Your Own)
1:15 p.m. – 2:30 p.m. ....................................... Concurrent Sessions           Join hundreds of your peers in beautiful San Diego, Calif., and get
2:45 p.m. – 4:00 p.m. ..........Opening General Session with Dan Pink                       the talent management strategies you need to succeed. Go online to
4:15 p.m. – 5:00 p.m.............................. Book Signing with Dan Pink               www.shrm.org/conferences/staffingmanagement or use the
4:00 p.m. – 7:00 p.m. .................... Exhibit Hall Opening & Reception                 registration form on the inside back cover of this brochure.
7:30 p.m. ................................................................... Meet to Eat
                                                                                               Never Miss a Conference Session and Earn
   Tuesday, April 12                                                                           Up to 20 Additional Recertification Credits
6:30 a.m. – 6:00 p.m. .............................. Registration & SHRMStore
6:30 a.m. – 8:15 a.m. ......................................Continental Breakfast
                                                                                            Upgrade to the Premium Package today and get even more out of the
7:00 a.m. – 8:15 a.m. ....................................... Concurrent Sessions
                                                                                            conference! Go to page 16 for more information.
8:30 a.m. – 9:45 a.m. ...................... General Session with Ryan Estis
9:30 a.m. – 2:00 p.m. .................................................. Exhibit Hall
9:45 a.m. – 10:45 a.m. ............................. Exhibit Hall Coffee Break
10:45 a.m. – 12:00 p.m.................................... Concurrent Sessions
12:00 p.m. – 1:15 p.m. ..................................... Lunch in Exhibit Hall
2:00 p.m. – 3:15 p.m. ....................................... Concurrent Sessions
3:15 p.m. – 3:30 p.m. ..........................................Refreshment Break
3:30 p.m. – 4:45 p.m. ...................................... Concurrent Sessions
4:30 p.m. – 6:00 p.m. .................................... Exhibit Hall Reception
5:45 p.m. .......................................Exhibit Hall Grand Prize Drawing
7:00 p.m. ................................................................... Meet to Eat




4 | SHRM 2011 Talent & Staffing Management Conference & Exposition
Keynote Speakers
Opening General Session with Dan Pink, Best-Selling Author                   that offers the audience “actionable content” to impact the
                                                                             organization immediately.
Monday, April 11 | 2:45 p.m. – 4:00 p.m.
Drive: What the Science of Motivation Can Teach You About High Performance   Closing General Session with Susan Packard,
             Dan Pink is the author of four provocative,                     Retired Chief Operating Officer of HGTV
             best-selling books on the changing world of
                                                                             Wednesday, April 13 | 8:15 a.m. – 9:30 a.m.
             work. In his latest book, Drive: The Surprising
             Truth About What Motivates Us, Pink shows                       Building a Brand Leader While Nurturing Great Workplace Cultures
             us that the secret to high performance and                                   Susan Packard is co-founder and former chief
satisfaction in today’s world is the deeply human need to                                 operating officer of HGTV. HGTV took a big
direct our own lives, to learn and create new things, and                                 idea—a cable television network devoted to all
to do better by ourselves and our world. Based on 40 years                                things “home”—into a marketplace dominated
of scientific data supporting his argument that people                                     by media giants and emerged the leader. Now
need intrinsic rather than external motivation, Pink’s                       in more than 98 million homes, HGTV changed how we
work revolutionizes the way we look at performance and                       envision our homes and, in the process, established a new
motivation. You will learn that the people who do what                       model for business innovation and success. Packard shares
they do because of enjoyment of the task itself routinely                    strategies for forging and promoting a brand while gaining
outperform those who are motivated by external rewards.                      customers who will remain loyal, and provides ideas for
With examples from cutting-edge companies and intriguing                     expanding into other channels and platforms to secure even
experiments around the world, you will learn the three key                   greater market share while maintaining brand integrity.
characteristics of intrinsically motivated high-performing                   While building a company brand, it is also critical to keep
individuals—and see how organizations can create contexts                    in mind the importance that culture plays in business
that tap employees’ deepest motivations to produce the                       success. In trying times, it is more important than ever to
highest results.                                                             improve business fundamentals. A company’s core values
                                                                             are the blueprint for what the company stands for, how its
General Session with Ryan Estis, Chief Experience Officer                     employees do business and how they treat one another.
                                                                             You will also learn how the founders of HGTV built and
Tuesday, April 12 | 8:30 a.m. – 9:45 a.m.
                                                                             maintain their exceptional culture through core values and
Recruiting Is Sales (and Marketing)                                          work/life programs.
             Ryan Estis is widely recognized as a leading
             expert in sales effectiveness, branding and
             social media, leadership and culture, and HR/
             workforce trends. In the present innovation
             economy, talent is increasingly becoming
an organization’s most distinct competitive advantage.
Attracting the very best talent will be an increasingly
essential part of any business plan. As we prepare for
the next growth cycle, our approach to human capital is
being transformed. Globalization, commoditization, and
generational and technological drivers are accelerating
change and introducing new challenges specific to how we
acquire and engage the right talent. Understanding the
attitude and expectations of today’s workforce is mission-
critical to build the sustainable talent advantage necessary
to win in today’s competitive marketplace. As talent
acquisition strategy evolves, the skill set of the corporate
recruiter is going to increasingly mandate more sales and
marketing acumen. This session will review the essence
of sales-oriented recruiting and challenge conventional
thinking, with an emphasis on innovation and strategy


                                                                                  Register Online at www.shrm.org/conferences/staffingmanagement | 5
Preconference Workshop

Transforming Workplace
Negativity into Productive
Relationships
                                                                     Ju s t
                                                                     Added !


Do you work with negative, glass-is-half-empty people? Do you want to learn how
to transform their negativity into a positive working environment? Register for this
newly added preconference, and return to your office energized and ready to trans-
form your workplace into a positive, productive environment! This session will give
you practical, actionable tools that you can use immediately.

  Sunday, April 10, 2011 | 1:00 p.m. – 5:00 p.m.                      being a positive catalyst in the workplace. You will not
                                                                      only learn how to get to the root of negativity, but take
Transforming Workplace Negativity                                     responsibility for how you contribute to the atmosphere of
                                                                      your workplace. You will be able to claim personal power
into Productive Relationships*                                        to remain untouched by the negativity of others, and learn
Workplace Application: This session will provide you with the         four ways to transform any negative situation.
tools to transform any negative situation into a positive, produc-
                                                                      Presenters: Kate E. Sholonski, CPCC, certified life coach,
tive work environment.
                                                                      leadership trainer, Triumph Personal and Professional Coaching,
This energetic, engaging workshop is perfect for managers,            Wellsboro, Pa.; and David A. Larson, MS, CPCC, licensed
department heads and general staff. Workshop leaders will             psychologist, psychologist/trainer, Institute For Wellness, Albert
provide practical, easy-to-use tools that will transform              Lea, Minn.
negative situations and relationships into positive and
more-productive ones. You will learn how to recognize                 This session is preapproved for 4.0 hours of general recertification credit.
signs of impending confl ict and to defuse them without
drama. Stimulated by discussions, demonstrations and                  *Additional program fees required. Please see the registration form at the back of this
hands-on practice exercises, you will gain confidence in               brochure for more rates.



                                            Don’t miss out! Register now!
6 | SHRM 2011 Talent & Staffing Management Conference & Exposition
Daily Schedule: Monday, April 11, 2011
  Welcome & Networking Session for Talent                      Innovation in Recruitment: Best Practices
  Management Professionals                                     to Source and Attract Top Talent
  10:15 a.m. – 11:30 a.m.                                      Workplace Application: You will learn to create a unique
                                                               recruitment strategy to reach the right candidates and see how
Start your conference experience off right by networking       organizations are using new technology to build a more strate-
with fellow conference attendees. This program is designed     gic approach to attract top talent.
for all conference participants and will provide you with a
                                                               As the recruitment landscape grows increasingly more
chance to meet others attending the conference who might
                                                               fragmented, companies are searching for ways to
be in your industry or region. Share best practices and
                                                               effectively reach top talent. New technology and changing
information regarding the talent management life cycle.
                                                               demographics are creating recruitment challenges but
                                                               also creating opportunity for those that embrace it. This
                                                               program will uncover unique and effective sourcing
  CONCURRENT SESSIONS                                          channels and examine how organizations are leveraging
  1:15 p.m. – 2:30 p.m.                                        new technology and tools to attract, engage and capture
                                                               the right talent.
The Business Imperative for Workplace Flexibility
                                                               Presenter: Matt Kaiser, vice president, NAS Recruitment Com-
Workplace Application: This session will provide an overview   munications, San Diego, Calif.
of why offering effective and flexible workplaces matter to
employers, employees and the bottom line as well as why they   Is There a Global Employee Value Proposition?
should be a part of your total rewards strategy.
                                                               Workplace Application: This session will provide practical
There’s no denying that over the past couple of decades,
                                                               workplace examples to enhance your strategic approach to
the workplace has changed dramatically, the roles we take
                                                               building a global employer brand.
on at home have shifted, and concerns about how this is all
affecting our health and well-being have moved into the        Many organizations understand the need to align the
spotlight. Add into that mix the repercussions of the most     employee value proposition with the employer brand.
recent recession, and you have a landscape that requires       When building a global employer brand, all organizations
us all to think differently about “business as usual.” This    are forced to answer the question “Can we build a global
session will take you on a journey, exploring these trends     employee value proposition, or do we have to adapt for
and changes. The presentation will present data on whether     local conditions?” This session will provide a deeper
an effective and flexible workplace yields bottom-line          understanding of the three types of brands (company,
business results and how offering flexibility is essential      employer and employee); the differences between a
to remaining competitive to attract and retain top-level       global and local employee value proposition; how to
talent. In addition, best-practice examples from employers     get the engagement formula right so the employee
of all sizes will be shared, showing how creative workplace    value proposition aligns with the employer brand; the
changes are being implemented.                                 international vs. domestic approaches to developing and
                                                               marketing an employee brand; and which strategy is the
Presenter: Lois Backon, senior vice president, Families and    best for your company.
Work Institute, New York, N.Y.
                                                               Presenter: Russell Kronenburg, general manager, Human Re-
                                                               sources, Jemena, Surrey Hills, Victoria, Australia




                                                                   Register Online at www.shrm.org/conferences/staffingmanagement | 7
Daily Schedule: Monday, April 11, 2011 (Continued)
You Gotta Get a Bigger Boat! Strategies                             The Impacts of Changing Benefits on Attraction
for the New OFCCP Agenda                                            and Retention Strategies: Workplace
                                                                    Flexibility and Health Care Reform
Workplace Application: This session will provide the latest
information on affirmative action applicant compliance and will      Repeated Wednesday at 11:15 a.m.
explain how to get audit-ready.
                                                                    Workplace Application: The strategies organizations take in
Just when you thought it was safe to go back into the               meeting the challenges of changing needs of workers and
water under new leadership, the Office of Federal Contract           changing federal laws will impact their future ability to recruit
Compliance Programs (OFCCP) is circling with a new                  and retain the best talent. This session will present data to illus-
enforcement agenda, bigger budget and more resources—               trate the issues and solutions for meeting these challenges.
meaning greater scrutiny and more audits. Learn about               Health care reform is changing the traditional benefits
the new OFCCP agenda and best-practice strategies to                space in significant ways. Changing demographics—
ensure that you are ready for it. This session will provide         including an influx of women and minorities into the
compliance strategies and action plans to protect your              workplace, and younger workers with different needs and
organization.                                                       expectations from workers in older generations—are also
Presenter: Tim Orellano, PHR, president, The Human Resources
                                                                    significantly impacting the benefits arena in substantial
Team, Little Rock, Ark.                                             ways. These groups of employees are expecting workplace
                                                                    flexibility. Devising effective strategies to balance the
                                                                    legal ramifications of health care reform and the changing
Rethinking Approaches to Filling the Workforce
                                                                    expectations for a more flexible, family-friendly workplace
Labor Gap to Tackle 21st Century Challenges                         will be the future key to attracting and retaining the best
Workplace Application: This session will explore ideas on how
                                                                    talent.
to best apply talent management strategies to meet the country’s    Presenter: Mark J. Schmit, Ph.D., director, Research, SHRM,
projected labor shortages and benefit your organization.             Alexandria, Va.
America faces a shortage of qualified labor in an
economy that is becoming increasingly knowledge-based.                           Opening General Session with Dan Pink
Professional, business and health services positions account
for more than half of projected job growth. This situation                       2:45 p.m. – 4:00 p.m.
has impacted talent acquisition and management structures                        Please see page 5 for details.
across all sectors of the economy. The Army Reserve
will discuss how its method of adapting recruitment and
retention strategies to fi ll anticipated workforce gaps             Exhibit Hall Opening & Reception
can mutually benefit both the Reserve and employers,
particularly in growing industries such as technology,              4:00 p.m. – 7:00 p.m.
engineering and health care.                                        Network and connect with your fellow conference
                                                                    attendees while taking this unique opportunity to meet
Presenter: Maj. Gen. Mari Kaye Eder (USAR), Commander               with hundreds of solutions providers.
(TPU), U.S. Army Reserve Joint and Special Troops Support
Command, Washington, D.C.



                                                                    “ itThe conference of very very motivationalmy
                                                                    as touched on a number
                                                                                           was
                                                                                               relevant issues in
                                                                    organization.”
                                                                    —2010 Conference Attendee




8 | SHRM 2011 Talent & Staffing Management Conference & Exposition
Daily Schedule: Tuesday, April 12, 2011
  CONCURRENT SESSIONS                                               Presenter: Jenny DeVaughn, director, Social Strategy, Bernard
                                                                    HODES Group, Peachtree City, Ga.
  7:00 a.m. – 8:15 a.m.
                                                                    Performance-Based Hiring: Reinventing the
Succession Planning: Developing Your Bench Strength
                                                                    Recruiting Process to Deliver Top Talent
Workplace Application: You will leave the session with a 10-
                                                                    Workplace Application: This session will provide specific ideas
step process for implementing an effective succession planning
                                                                    on how corporate recruiting departments can improve perfor-
system in your organization.
                                                                    mance by shifting their approach to sourcing and attracting top
During this interactive session, you will learn about the           people.
connection between leadership development and succession
                                                                    An estimated 60% –70% of corporate recruiting budgets
planning. This session will also discuss planning for
                                                                    and recruiters’ time is wasted on average or below-average
succession during a tough economy.
                                                                    candidates. Over the last year, most corporate recruiting
Presenter: M. Edward Krow, SPHR, senior human resources             departments have seen their staff trimmed, their budgets
consultant, Parente HR Services, LLC, Clarks Summit, Pa.            cut and management believing that talent is so easy to
                                                                    fi nd that managers can do it on their own. While fi nding
Leadership and the Power of Acknowledgment                          people is easier these days, fi nding good people is not! This
                                                                    session will explore how corporate recruiting departments
Workplace Application: This session will help you improve your      can restructure and retool to fi nd outstanding candidates
leadership skills by using acknowledgment to enhance your           for any position, without going back to the “post and pray”
interpersonal and communication capabilities.                       method of the past.
Effective leaders make a difference by fi nding ways to              Presenter: Bryan Johanson, executive vice president, The Adler
enhance people’s level of commitment and support,                   Group, Irvine, Calif.
especially during difficult periods. Leaders can tap into
the power of personal commitment and dedication
                                                                    Coaching Basics from the Inside Out: Empowering
by acknowledging people in an authentic, heartfelt
manner. Those leaders who model true acknowledgment                 Others to Perform at Their Best
behavior will inspire others to do the same and to want             Workplace Application: This session will provide strategies to
to dramatically increase their levels of contribution to            help you transform attitudes and performance in your organiza-
the organization, making the power of acknowledgment                tion.
transformational.
                                                                    This interactive workshop will introduce the basics of
Presenter: Judith W. Umlas, author/facilitator, transformational    professional coaching, including the power of listening
speaker, International Institute for Learning, New York, N.Y.       on a deep level as well as being fully heard. You will learn
                                                                    methods to help employees problem-solve, stimulate
Social Media Strategies to Recruit Ideal Candidates                 creativity, fi nd clarity in confusing situations, and settle
                                                                    disputes with powerful and effective interventions. Some
Workplace Application: You will learn how to create a social        strategies include setting accountability, creating trust
media strategy to recruit ideal candidates.                         among staff, creating alliances, reframing and setting
In today’s increasingly mobile/digital/social world,                effective goals.
creating and implementing a comprehensive social
                                                                    Presenters: Kate E. Sholonski, CPCC, certified life coach,
recruiting strategy isn’t just the next big thing; it’s essential
                                                                    leadership trainer, Triumph Personal and Professional Coaching,
to your organization’s success in sourcing and securing top
                                                                    Wellsboro, Pa.; and David A. Larson, MS, CPCC, licensed
talent. So how do you effectively assess resources, defi ne          psychologist, psychologist/trainer, Institute For Wellness, Albert
goals, apply new technologies, and evaluate metrics and             Lea, Minn.
results? Join Jenny DeVaughn as she presents best practices
for integrating tactical social media recruiting tools into
                                                                                 General Session with Ryan Estis
your employer branding and recruiting strategy. Case
studies will highlight the framework and processes that lead                     8:30 a.m. – 9:45 a.m.
to success.                                                                      Please see page 5 for details.



                                                                         Register Online at www.shrm.org/conferences/staffingmanagement | 9
Daily Schedule: Tuesday, April 12, 2011 (Continued)
  CONCURRENT SESSIONS                                                study format, reviews tips and tools for crafting policies,
                                                                     procedures and practices that address demands for modified
  10:45 a.m. – Noon                                                  work schedules for medical, family, religious, military and
                                                                     other reasons.
Testing the Limits of Your Candidate
Experience: How Far Will You Go?                                     Presenter: Christine V. Walters, MAS, J.D., SPHR, independent
                                                                     consultant, FiveL Co., Westminster, Md.
Workplace Application: This session will examine the most
critical daily staffing challenge a recruiter faces: influencing       Take the Mystery Out of Translating a Military Resume
desirable candidates to choose your firm.
                                                                     Workplace Application: After this session, you will immediately
Staffi ng strategies and processes are, for perhaps the
                                                                     be able to use the tools discussed to more effectively match
fi rst time, reflecting the fact that it is the job seeker
                                                                     military job seekers with your open positions.
who chooses the fi rm. Candidates’ experience of your
fi rm’s online and real-time content, communication and               Just because your HVAC business is in land-locked
commitment differentiates you. Learn how corporations are            Tucson, Ariz., doesn’t mean an Anti-Submarine Warfare
expanding the limits of transparency to provide world-class          Control System Level II Technician wouldn’t be a great
experiences.                                                         asset to your team. This session will teach you how to
                                                                     quickly translate military job titles and codes, build a skills
Presenter: Gerald T. Crispin, SPHR, principal, CareerXroads,         crosswalk between military jobs and your open positions,
East Brunswick, N.J.                                                 and understand salary expectations by military grade.

Cultural Adaptability in Expatriate Selection                        Presenter: Lisa Rosser, military hiring expert, The Value of a
                                                                     Veteran, Herndon, Va.
Workplace Application: This session is for those who are
responsible for global recruiting and expatriate assignments.
Drawing from his significant experience working with
expats from 81 countries, Tommy Weir, Ph.D., will help                 Recertification Credits Available
you identify and assess the necessary professional skills
                                                                                         Attention PHRs, SPHRs and GPHRs!
as well as cultural adaptability qualities that will support
                                                                                         The HR Certification Institute will award
successful expatriate assignments. He will review case
                                                                                         hour-for-hour recertification credit for
studies from diverse multicultural environments and the
                                                                                         each professional development session
characteristics that enable expatriates to readily assimilate
                                                                                         you attend, including preconference
and be productive from day one.
                                                                       workshops and concurrent sessions. All sessions
Presenter: Tommy Weir, Ph.D., leadership expert, Kenexa,               count toward general recertification credit. Earn up
Dubai, United Arab Emirates                                            to 11.5 hours toward PHR, SPHR or GPHR designa-
                                                                       tions. Please refer to the recertification form online at
Employee, Where Art Thou? The Latest News                              www.shrm.org/conferences/staffingmanagement
in Managing Disability and Leave Issues                                for information about which sessions count toward
                                                                       strategic business management and/or international
Workplace Application: This program provides tips and tools            management credit.
for updating policies, procedures and practices that balance
business demands with employee needs for time off from work
and flexible staffing.
Today’s workplace requires employers to balance flexible
staffi ng models with business demands for productivity
along with changing laws, regulations and legal                      “ Ithe overall knowledge I gained fromopportunities
                                                                     and
                                                                         enjoyed the networking
                                                                                                           attending.”
interpretations of the Family and Medical Leave Act, the
Americans with Disabilities Act, the Uniformed Services              — 2010 Conference Attendee
Employment and Reemployment Rights Act, state leave
laws and more. This interactive session, in mini-case-


10 | SHRM 2011 Talent & Staffing Management Conference & Exposition
Daily Schedule: Tuesday, April 12, 2011 (Continued)
Developing and Delivering a Standout Employer                        2:00 p.m. – 3:15 p.m.
Value Proposition for Real Competitive
Advantage for Your Organization                                    Interviewing for Emotional Intelligence
Repeated Wednesday at 9:45 a.m.                                    Workplace Application: You will learn valuable techniques for
Workplace Application: You will learn the holistic and integrat-   asking questions that confirm the presence or absence of critical
ed employer branding strategies that have been recognized as       emotional intelligence skills in candidates.
world-class best practices and how to implement them at your       Studies show that 46% of newly hired employees will fail
organization for competitive advantage.                            within 18 months, and the majority of the reasons are
Each organization has something unique and special about           related to low emotional intelligence. The stakes are high
it. You just have to fi nd it, market it and, most importantly,     as hiring managers are confronted with the challenge of
live it! The problem is almost all organizations are               interviewing candidates that are savvier than ever. There are
promising the same employer value proposition and, worse           a lot of interviewing and selection workshops available, but
still, most are then not delivering on it. Kellie Tomney will      this presentation provides concise, easy-to-follow strategies
lead you through a case study, in which she was the internal       for understanding and measuring emotional intelligence in
practitioner, to share the award-winning strategies and            candidates.
explain how you can use them in your company.
                                                                   Presenter: Jen Shirkani, CEO, Penumbra Group, Bedford, N.H.
Presenter: Kellie Tomney, chief executive officer and Best Places
to Work expert, Employer Brand Works, Washington, D.C.             ‘SuperCompetent’: Identifying High-
                                                                   Potentials in Your Workforce
Communication Strategies That Will Fully Engage Your Team
                                                                   Workplace Application: This session will assist you in selecting
Workplace Application: This presentation will share proven,        high-potential candidates for succession planning and leader-
effective and easily implementable communication strategies to     ship development programs.
engage your team and elevate performance.                          To be successful in the business world, it’s not enough to
With reduced staff levels and the fast-paced world we              be simply competent. “SuperCompetent” employees are
live in, one of the biggest challenges leaders are faced           ones that companies fight to get, fight to keep, nurture
with today is effective communication. Less-than-stellar           as team players and see as future leaders in their business
communications can lead to a disengaged workforce,                 growth. But how do you know who they are? Productivity
resulting in costly mistakes, quality problems, missed             expert Laura Stack identifies the behaviors that build
opportunities, productivity challenges and employee                leadership skills, boost organizational efficiency and blast
turnover. Many leaders underestimate the power of                  high-potential producers to the top of their fields.
strategically engaging their teams to achieve optimal
results. Teams that are fully engaged simply do more and           Presenter: Laura Stack, president & CEO, The Productivity Pro®,
deliver better results.                                            Inc., Highlands Ranch, Colo.

Presenter: Randy Goruk, president, Leaders Edge 360—The
Randall Wade Group, LLC, Alpharetta, Ga.
                                                                   “ modernconference included sessions
                                                                   on
                                                                      The
                                                                            technologies—social media—which is
                                                                   great.”
                                                                   – 2010 Conference Attendee
  Session Recordings
  Most concurrent sessions will be audio recorded by
  Speaker Concierge powered by AVMG Inc. You will be
  able to choose between audio CD and MP3 recordings.
  More information on how to purchase these recordings
  will be available at the conference.



                                                                      Register Online at www.shrm.org/conferences/staffingmanagement | 11
Daily Schedule: Tuesday, April 12, 2011 (Continued)
The Role of Immigration in the Coming                                Presenter: Richard Finnegan, president, Finnegan Mackenzie,
Talent War—Will You Be Ready?                                        The Retention Firm, Longwood, Fla.

Workplace Application: This session will identify what you           The Mirror Test: Reflecting on What Candidates See in You
need to know about immigration and will examine current
reform initiatives that may impact global talent mobility.           Workplace Application: You will learn how to build a strong
                                                                     brand identity and candidate-friendly recruitment function to at-
Business leaders worldwide agree that we are fast                    tract, engage and retain the right talent.
approaching an era of extreme labor scarcity combined
with the need for significant talent mobility and a truly             When candidates look at your organization, what do they
global workforce. Yet existing immigration policy in most            see? Your employment brand and candidate experience
major markets is based on a post-Sept. 11 and recession-             have a direct impact on the success of your recruitment and
era protectionist approach. What will you do if your talent          retention efforts. This enlightening program will evaluate
cannot be as mobile as you need?                                     your organization from the candidate’s perspective. It will
                                                                     uncover the factors that influence a candidate’s perception
Presenter: Lynn Shotwell, executive director, American Council       of you as an employer, and discuss the tools and techniques
on International Personnel, Washington, D.C.                         to create a unique and memorable recruitment process that
                                                                     captures the best talent.
The Play’s the Thing: Games and Sims
                                                                     Presenter: Jennifer R. Henley, PHR, talent strategist, executive
for Employee Engagement                                              director of business development, NAS Recruitment Communica-
Repeated Wednesday at 11:15 a.m.                                     tions, Annapolis, Md.
Workplace Application: You will learn how to create aware-
ness, transform employee mind-set and change behaviors by
leveraging the immersive power of games and simulations.
                                                                       CONCURRENT SESSIONS
Discover new and effective ways to enhance organizational
                                                                       3:30 p.m. – 4:45 p.m.
performance and individual development through the
process of translating your internal messaging into the              Recruit or Get Out of the Way ...
language of video games and simulations. Learn what                  Workplace Application: This high-energy, how-to session will
top clients are doing to contextualize their internal brand          open your eyes to the real challenges in recruiting and help you
missions and translate their message into a program that             debunk the myths associated with it.
engages and motivates today’s employees. Gain a new
understanding of workforce demographics, message                     You created your recruiting mess, now learn how to fi x
translation and how employee engagement can be tied                  it. This session will explain how to take the complication
directly to return on investment.                                    out of recruiting. You will learn about common mistakes
                                                                     recruiting organizations make and how to overcome these
Presenter: Scott Randall, president, BrandGames, New York,           often self-imposed barriers. As recruiters, we often talk
N.Y.                                                                 about the tools we don’t have, the money we can’t spend
                                                                     and the resources we can’t get. We spend more time licking
Building Glue: Hiring Workers Who Stay                               our wounds than leveraging the tools we do have. It’s
                                                                     time to take control of your recruiting organization, the
Workplace Application: You will learn stay hiring techniques         relationships with your hiring managers and the perception
that will reduce turnover, reduce the number of openings, and        of recruiting within your company.
improve your company’s revenue and cost metrics.
                                                                     Presenter: Stephen A. Lowisz, president & CEO, Qualigence
Hiring tools should answer three questions: Can they
                                                                     International, Livonia, Mich.
do it? Will they do it? And will they stay? Whereas the
fi rst two questions are about the applicant, the last one is
about successfully merging many employer and employee
variables. Join Richard Finnegan as he describes surefi re
hiring techniques to increase the likelihood that new hires
will stay. You will leave with specific action-plan ideas that
will change the way you hire in your organization.


12 | SHRM 2011 Talent & Staffing Management Conference & Exposition
Daily Schedule: Tuesday, April 12, 2011 (Continued)
The Development and Validation of Global Staffing Programs          Using Assessments to Identify, Hire and Retain Top Talent
Workplace Application: This session will highlight a core set of   Workplace Application: You will learn how to identify the
measurement principles and guidelines that establish the correct   emotional intelligence, strengths and abilities of individuals and
balance between a business’ bottom-line priorities and sound       know which jobs people are best suited for.
measurement practices so that critical assessment decisions can
                                                                   Interviewing and resumes are becoming less reliable. Each
be made with efficiency, accuracy and integrity.
                                                                   person brings their own unique skills, talents, beliefs
Organizations are increasingly leveraging assessment               and personality to the job. These differences affect how
technologies to upgrade their workforces and drive key             we behave with each other, communicate and perform.
talent staffi ng initiatives on a global basis. Assessments         Assessments provide an unemotional evaluation of an
deployed via the Internet have expanded the richness               individual’s behavior, attitudes, values and talent qualities—
and breadth of measurement across all organizational               which are difficult to judge in an interview alone. Learn
levels and international boundaries. As organizations              how to use assessments and behavioral reports to hire the
continue to recognize the potential of technology-enabled          right person, match them with the right job and retain
assessments, the use of these instruments will continue to         them as long as possible.
expand at an exponential rate and on a global scale. While
technology has clearly provided tremendous benefits and             Presenter: Gregory P. Smith, president and lead navigator,
new paradigms for staffi ng, it has also resulted in a number       Chart Your Course International, Conyers, Ga.
of important challenges. Specifically, the widespread
application of technology-enabled assessments has at times         Project Management Strategies for Recruiting and Staffing
strained the boundaries of good testing practice for the
                                                                   Workplace Application: You will learn key elements of project
sake of exacting maximum return and efficiency. The result
                                                                   management and how to apply those elements to the recruit-
is often greater potential for successful legal challenges and
                                                                   ing and staffing process to improve overall staffing success and
staffi ng mistakes.
                                                                   satisfaction.
Presenters: John Scott, Ph.D., COO, APT Metrics, Inc., Darien,     More than ever, recruiting and staffi ng is a
Conn.; and Trent Burner, SPHR, senior director, Selection          multidimensional process of contracting with hiring
Strategy & Assessment, Global Organizational Effectiveness,        managers, third-party recruiting organizations, and even
Wal-Mart, Bentonville, Ark.                                        candidates, job prospects and leads. How we manage all of
                                                                   the moving parts of the recruiting process is essentially the
Becoming an Employer-of-Choice: 10 Strategies                      skill of project management. This session will discuss how
for Recruiting and Retaining the Best Talent                       to set up the project of recruiting effectively and how to
                                                                   execute the various stages of the project using key project
Workplace Application: This interactive session will uncover       management strategies.
what employers-of-choice do well so that you can leverage best
practices to recruit and retain top talent.                        Presenter: Jeremy M. Eskenazi, SPHR, managing principal,
                                                                   Riviera Advisors, Inc., Long Beach, Calif.
Recruiting and retaining the best talent are among the
top concerns for CEOs, CFOs, HR executives and other
company stakeholders. What are the best practices for
recruiting and retaining top talent? In what direction
is staffi ng management heading, and what challenges                  Complement Your Learning Experience
and opportunities exist? What are the characteristics of
employers-of-choice that make them competitive? Find out             PowerPoint presentations from concurrent sessions
the facts from SHRM research that reveals what companies             will be available online so that you can download the
are doing and plan to do, and learn approaches to develop a          sessions you would like to attend ahead of time. Prior to
successful talent management strategy.                               arriving on site, each conference registrant will receive
                                                                     information via e-mail about how to access this exclu-
Presenter: Steve Williams, Ph.D., SPHR, director, E-Media In-        sive site, which includes important information about
novations and Business Development, SHRM, Alexandria, Va.            SHRM’s HR services and products, as well as a link to
                                                                     the SHRM Talent & Staffing Management Conference
                                                                     & Exposition site.


                                                                       Register Online at www.shrm.org/conferences/staffingmanagement | 13
Daily Schedule: Wednesday, April 13, 2011
               Closing General Session with Susan Packard            Developing and Delivering a Standout Employer
               8:15 a.m. – 9:30 a.m.                                 Value Proposition for Real Competitive
               Please see page 5 for details.                        Advantage for Your Organization
                                                                     Repeated from Tuesday at 10:45 a.m.
                                                                     Please see page 11 for description.
  CONCURRENT SESSIONS
  9:45 a.m. – 11:00 a.m.                                             Customer-Aligned Recruiting
                                                                     Excellence—A Global Case Study
Selecting Top Performers
                                                                     Workplace Application: This session will explain how large,
Workplace Application: You will learn how to select the right        global organizations can create a scalable and effective talent
people to support the framework for other important HR systems,      acquisition function.
such as promotion, termination, performance appraisal, orienta-
tion, succession planning, coaching and development.                 Join the global talent acquisition leader from the company
                                                                     that created the BlackBerry mobile device as he shares his
Are you satisfied with your track record for recruiting,              journey of creating an integrated recruiting and talent
hiring and retaining employees? This program will help you           acquisition function supporting a global employee base in
select the right people for the right jobs and people who fit         North and Latin America, Europe, and Asia. Learn how
your culture. You will gain skills to analyze positions for          the organization created a more flexible and customer-
critical competencies, evaluate your organizational culture          centric model for its hiring managers, candidates and
and carry out recruiting activities.                                 recruiting team. Discover how to create a more effective
Presenter: Rowena Crosbie, president, Tero International, Des        partnership between HR generalists and recruiting
Moines, Iowa                                                         professionals.

                                                                     Presenter: Rodney Moses, vice president, Global Talent Acqui-
Get Off the Employee Engagement Roller Coaster:                      sition, Research In Motion, Ltd., Waterloo, Ontario, Canada
Five HR Strategies to Transform Your Workplace
                                                                     How to Socialize Your Own Talent Strategy and
Workplace Application: You will learn how to use the Partner-
ship ProtocolTM to create a five-step engagement execution plan       Use Social Media to Attract Top Talent
for working with line managers and staff.
                                                                     Workplace Application: This session will provide an overview
Engaged employees have a sense of ownership and personal             of the seven steps to an effective social media strategy.
connection to work, so of course they contribute positively          This session will provide an overview of social media and its
to areas such as customer satisfaction, safety and bottom-           applications for talent management. Case studies examining
line results. You’ve seen the current research but may not           how top companies have implemented social strategies
know what to do with all that data. Vicki Hess shares                to recruit will also be discussed. You will form your own
strategies that busy HR professionals can implement to               talent strategy that can be implemented into today’s social
create an environment that promotes a sense of employee              media world.
ownership using her proprietary Partnership ProtocolTM.
                                                                     Presenter: Jody Ordioni, president, BRANDEMiX, New York,
Presenter: Vicki Hess, RN, MS, CSP, principal, Catalyst              N.Y.
Consulting, LLC, Owings Mills, Md.




“ The conference wasdevelopment.”
and added value to professional
                                very well organized
                                                    “ Therelated to my HR recruiter role.”topics
                                                    directly
                                                             concurrent session

– 2010 Conference Attendee                                           – 2010 Conference Attendee




14 | SHRM 2011 Talent & Staffing Management Conference & Exposition
Daily Schedule: Wednesday, April 13, 2011 (Continued)
Tactics for Attracting and Recruiting                                Retention Through Connection: Connecting Employees to
Veterans with Disabilities                                           Each Other, to the Knowledge of the Organization and to
                                                                     the Company in Ways That Dramatically Impact Retention
Workplace Application: You will learn proven techniques to
increase the number of military veterans applying for positions at   Workplace Application: You will walk away with specific ac-
your company.                                                        tion items to increase retention.
Savvy HR practitioners know you can more effectively                 This session will discuss specific strategies you can
recruit diverse populations by customizing marketing                 implement to reap the many benefits of solid employee
materials, messages and career web pages to attract them.            retention. Compelling case studies will show how
This session covers best practices in recruiting veterans            technology can help create a more-connected and
and veterans with disabilities, and reviews the websites and         productive workforce while freeing you up to focus on
tactics of companies that have customized the applicant              long-term goals instead of getting mired in day-to-day
experience to attract veterans with disabilities.                    operational, administrative tasks. Learn why research shows
                                                                     that increased employee interaction drives retention.
Presenter: Lisa Rosser, military hiring expert, The Value of a
Veteran, Herndon, Va.                                                Presenter: Ethan Yarbrough, president and co-founder, Allyis,
                                                                     Kirkland, Wash.

  CONCURRENT SESSIONS                                                Select Candidates by ‘Behavioral Fit’ to
  11:15 a.m. – 12:30 p.m.                                            Avoid Square Pegs in Round Holes
The Impacts of Changing Benefits on Attraction                        Workplace Application: You will learn how to use proven
                                                                     behavioral science methodology (job profiles that leverage per-
and Retention Strategies: Workplace
                                                                     formance and specific behavioral measures) to make succession
Flexibility and Health Care Reform                                   planning decisions.
Repeated from Monday at 1:15 p.m.                                    The ultimate concern of staffi ng professionals is to fi nd
Please see page 8 for description.                                   and retain the person best equipped to succeed in a
                                                                     particular role. Subjective, gut-feel decisions often prove,
Motivating the Unmotivated                                           in retrospect, to be the equivalent of forcing a square peg
                                                                     into a round hole. This session will describe how recent
Workplace Application: This session will provide information to      breakthroughs in behavioral assessment technology help
maximize your team members’ contributions for increased pro-         HR leaders to accurately predict which employee will most
ductivity with less stress and discord. If you have ever struggled   likely flourish in a particular job.
to motivate your subordinates or been impeded by a difficult
colleague, this session is for you!                                  Presenter: Jason E. Taylor, chief science officer, PeopleAnswers,
This session will help you identify and motivate people              Dallas, Texas
with each of the seven styles of workplace behavior, leading
to quick achievement of targeted goals with less stress and
discord. Augmented by numerous takeaway resources, this
delightfully funny, fast-paced session provides specific,
practical and effective tips to improve effectiveness with
even the most cantankerous associates!

Presenter: Francie M. Dalton, CMC, president, Dalton Alli-
ances, Inc., Columbia, Md.

The Play’s the Thing: Games and Sims
for Employee Engagement
Repeated from Tuesday at 2:00 p.m.
Please see page 12 for description.


                                                                        Register Online at www.shrm.org/conferences/staffingmanagement | 15
Premium Package Upgrade
Never Miss a Conference Session and Earn Up                          • 90 days of unlimited on-demand/online access to all tal-
to 20 Additional Recertification Credits!                               ent and staffi ng management educational sessions from
                                                                       SHRM’s 2010 Annual Conference.
Upgrade to the SHRM Talent & Staffi ng Management
Conference Premium Package and get on-demand access to               • A total of 70 educational sessions from both conferences
the conference. You’ll get additional recertification credits,          providing you with live video and audio of detailed
the comfort of knowing you’ll never miss an important                  PowerPoint presentations.
concurrent session and more time to network!
                                                                     • Up to 20 additional recertification credits to be earned at
This cost-effective approach brings the conference to your             your convenience—24 hours a day, seven days a week.
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People are definitely a
company’s greatest asset. It
doesn’t make any difference
whether the product is cars or
cosmetics. A company is only
as good as the people it keeps.
—Mary Kay Ash
16 | SHRM 2011 Talent & Staffing Management Conference & Exposition
SHRM Talent & Staffing                                             Hotel and Travel
Management Exposition                                             The SHRM 2011 Talent & Staffi ng Management
                                                                  Conference & Exposition will be held in San Diego,
                                                                  California, April 11–13.
Discover new products and services that will enhance your or-
ganization and enable you to excel in your job. Time has been     Conference Site & Hotel
set aside in the conference schedule for attendees to visit the
exhibit hall and network with experts in the staffi ng industry.   Manchester Grand Hyatt
More than 75 companies will be featured at the exposition,        One Market Place
representing the following areas of expertise:                    San Diego, California 92101
• Background investigations                                       To make your hotel reservations,
                                                                  please call: 1-800-233-1234
• Consulting, career management and outplacement ser-
  vices
                                                                  Rate
• Employment interview services
                                                                  $239 single/double
• HR information systems
                                                                  Cutoff Date: March 14, 2011
• Immigration law
• Media/Publication services
• Online employment services
• Recruitment
• Recruitment advertising
• Relocation services
• Response management services
• Staffi ng services




An organization’s ability to learn,
and translate that learning into
action rapidly, is the ultimate
competitive advantage.
—Jack Welch
                                                                     Register Online at www.shrm.org/conferences/staffingmanagement | 17
 By Phone:
 +1-800-283-7476, option #3 (U.S.)
                                               By Fax*:
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SHRM Talent & Staffing Management Conference & Exposition Registration Form
Manchester Grand Hyatt Hotel | April 11–13, 2011 | San Diego, Calif.
Conference Registration                                                                                Conference Registration
                                                                                                       (Includes daytime activities and exhibit hall access.)
One registration form per registrant. Please print clearly.
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                                                                                                                                                 $920                    $1085                   $1185
SHRM Member #                                                                                           Until 02/11/11

                                                                                                        Standard
                                                                                                                                                 $1075                   $1240                   $1340
                                                                                                        02/12/11— 04/1/11
Last Name                                 First Name                                  M.I.              On Site
                                                                                                                                                 $1230                   $1395                   $1495
                                                                                                        After 04/1/11
                                                                                                       *This fee includes both your one-year membership fee ($165) in SHRM and your full conference
Name and Certification Designation for Badge                                                            registration rate. Note: Under IRC section 162(e), 8% of the SHRM annual dues are not deductible.

                                                                                                        Preconference Workshop                                     Member                     Nonmember
                                                                                                        Transforming Workplace Negativity into
Title                                                                                                                                                                $415                       $680
                                                                                                        Productive Relationships


                                                                                                        Premium Package Upgrade                                    Member                     Nonmember
Business/Company
                                                                                                        Through 4/10/11                                              $295                       $560

                                                                                                        After 4/10/11                                                $395                       $660
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                                                                                                        Monday, April 11, 2011                                       $425                       $690

ZIP/Postal Code                                                  Country                                Tuesday, April 12, 2011                                      $425                       $690



                                                                                                        Exhibit Hall Only (Included in conference and one-day registration fees)
Business Phone                                                   Business Fax
                                                                                                         Monday, April 11, 2011                                                                 $80

                                                                                                         Tuesday, April 12, 2011                                                                $80
Business E-mail

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• Cancellations will be assessed a $250 administrative fee until January 29, 2011.                     Attach registration form to P.O.
                                                                                                       Credits earned are issued when full payment is received.
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  received from January 29 through April 1, 2011.                                                      I authorize SHRM to charge $____________ to my:
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                                                                                                       Hotel Reservations
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                                                                                                       mention that you are attending the SHRM Talent & Staffing Management Conference.
Good people
equals good
management
and good
management
equals good
people.
—Donald Trump
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                                                                  Society for
                                                                Human Resource
                                                                 Management




Get the information you need for your
talent management strategy—NOW.
Register online at www.shrm.org/conferences/staffingmanagement

SHRM 2011 Talent & Staffing Management
Conference & Exposition
                                                                                 10-0775




Manchester Grand Hyatt Hotel
San Diego, Calif.
April 11–13, 2011

				
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