Happy Anniversary_ by cuiliqing

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									September 12, 2002




                     Happy Anniversary!
September 12, 2002




                             The Beginning


                        New York City Hilton & Towers
                     American Bankers Association National
                             Bankcard Conference
                            September 10-13, 1995
September 12, 2002
September 12, 2002




                     "In the first 48 hours of operation, more
                        than 50,000 hits were recorded . . ."

                        CardFlash, September 13, 1995
September 12, 2002




              Why The Mad Dash To Go Cyber?


                        "It's pretty and it has potential."

                       CardFlash, September 13, 1995

                     "Blasting Into Cyberspace" - CardTrak September, 1995
September 12, 2002




                     Web Site Traffic
                     Daily   Hits +700%
                       Then: 25,000
                       Now: 167,000
                     Daily   Visitors +1600%
                       Then: 500 per day
                       Now: 8,000 per day
September 12, 2002
September 12, 2002




                          Monthly Traffic
                            (9/2001 - 9/2002)


                     Average  User Sessions: 256,020
                     Highest: November - 302,870
                     Lowest: June - 212,084
September 12, 2002




                          Annual Traffic
                       September to September


                     2001 User Sessions: 2,884,106
                     2002 User Sessions: 3,072,244
                     Change: +6.5%
September 12, 2002




                     Monthly Traffic Trends
September 12, 2002




                                      Web Power
                    60% of business decision makers surveyed said that the Web is the best
                     way for advertisers to reach them, outpacing all other mediums
                     surveyed.
                    Nearly 50% say the Web has influenced them to make a purchase or
                     obtain a service for their business, while only 35 percent chose the next
                     closest medium.
                    17% use the Web at least five hours per weekday (excluding e-mail).
                    50% of those that have increased their Web usage in the last year said
                     they have decreased their television viewing as a result.
                    90% said that they use the Web to read general news.




                      Source: washingtonpost.com, Nielsen//NetRatings @plan and MORI Research
September 12, 2002




    Revenue               Services   Non-Revenue        Services
              CardFlash               CardTrak/Card News
              CardData                Card Commentary
              CardWatch               Card Learn
              Industry Directory      Card Incentives
              Advertising             Card Calculator
September 12, 2002




          Promotional/Support Emails
                        CardBuzz
                        CardData Advisory
                        CardWatch Advisory
                        CardTrak Alert
September 12, 2002




                                  Daily Competition
                    CardLine/CardFax
                       7 Summaries
                       No Graphics
                       1-7 Day News Lag
                    American Banker
                       1-2 Stories
                       Limited Graphics
                       1-2 Week News Lag
                    CardFlash
                       12 Summaries & Full Stories
                       Full Graphics
                       0-2 Day News Lag
September 12, 2002
September 12, 2002
September 12, 2002
September 12, 2002
September 12, 2002




                     CardFlash Library
                            1995: 361
                            1996: 2,881
                            1997: 3,252
                            1998: 2,796
                            1999: 2,957
                            2000: 3,025
                            2001: 2,796
                            2002: 2,219
                            Total: 20,287
September 12, 2002




                     CardFlash Content
             News  Release + Perspective +
              Background + Data
             News Source: 80% News Releases; 20%
              Proprietary
September 12, 2002




                     63,000 Issuer Data Fields
                     12,000 Performance Data Points
                     2,000 Documents
                     60 Major Charts
September 12, 2002




                     Direct Mail: 1,837
                     Print Ads: 350
                     TV Commercials: 108
                     Email: 251
                     Total: 2,559
September 12, 2002




                     RAM Publications
           The RAM Report - International News
           Pay 2002 - International News
           Bankcard Dispatch - Domestic News
           Bankcard Update - Database Analysis
           Bankcard Monitor - Marketing Materials
           Bankcard Barometer - Statistical Analysis
           Online Database - International Data
September 12, 2002




                     Proposed CardWeb.com
                            Features
           Titanium Package (Advertising & Services)
           Platinum CardData Service
           Credit Card Advisors
           Credit Card Researchers
           Card Stocks
September 12, 2002




                     Marketing Support
           Monthly News Release
           Postcard
           American Banker Research
           Nilson Research
           Fortune 500 Research
           Thomson Research
September 12, 2002

                       Conference Coverage
         ETA
            Seattle, Sept 17-19           Multicultural Consumer Credit
                                              Orlando, Oct 28-29
             Robert
                                              Tom
         ICMA
            Vancouver, Sept 29-Oct 2      Cartes 2002
                                              Paris, Nov 5-8
             Devek
                                              Robert
         Intele-Card Expo
            Las Vegas, Sept 30-Oct 2      M-Payment/M-Commerce
                                              London, Nov 13-15
             Jason
                                              Tom
         Credit Card Collections
            New Orleans, Oct 15-18
             Devek
September 12, 2002




                     Proposed Roundtables

      Max. Attendance: 12
      Fee Per Attendee: $500
      Locations: Held at RAM Offices or Hotel
      Dates:
               March 2003 - London & Sydney
               April 2003 - Singapore & Johannesburg
               May 2003 - Miami, San Francisco & New York
September 12, 2002




                            Roundtable Format
                Opening Multimedia Segment (5-7 min) describing RAM Research and
                 CardWeb.com
                Followed by Each Attendee Providing a Brief Overview of their Company
                At the Start of Each Hour - 10 min Multimedia Presentation on the
                 Subject for Discussion
                Conclude Day with a Futuristic Multimedia Presentation on the Payments
                 Industry
                Light Lunch Provided in Conference Room
                Discussion will be Confidential - No Taping Permitted - Disclosures
                 Signed in Advance
September 12, 2002




                        Multimedia Initiative
            External

                     Presentations for Sales & Marketing (5-8 min)
                     Personal Biographies (10-15 min)
                     Video News Release (1-2 min)
            Internal

                     Personal Finance Series (1-2 min)
                     Payment Card Series (1-2 min)
                     Educational Series (1-2 min)
September 12, 2002




     Presentations for Sales & Marketing
          Production                         Distribution
            Short Multimedia (5-8 mins)        Trade Shows
              High Impact                     Conference Presentations
              Slick Visuals                   Direct Mail
              Strong & Simple Messages        Web Site
              Purpose is to Entice not        Internal - Staff & Training
               Overwhelm
              Supported by Marketing
               Materials
September 12, 2002




                     Other Multimedia Initiatives
           Customized      Video Games for Corporate
            Promotion
           Personalized Video Games for Fun
           Development of Commerical Video Game
           Short Movie Production
           TV Commercials
September 12, 2002




                         Multimedia Skills
                     Photoshop   7.0 - Jason & Julie
                     Final Cut Pro - Jason & Andris
                     AfterEffects - Jason & Andris
                     Shooting & Lighting - Julie
                     3d Studio Max - Erian & Ryan
                     Programming - Ryan
                     Power Point - Devek
September 12, 2002




                     Staff Training
           Sept  28 - Lighting School - New York - Julie
           Sept 29 - Nikon Shooting School - New York -
            Julie
           Oct 25 - Photoshop 7.0 for Video - Jason &
            Julie
           Nov 6-7 - After Effects Class - Hollywood -
            Jason & Andris
           Dec or Jan - 4-day 3D Studio Max Class -
            Erian & Ryan
September 12, 2002




                     Triple Whammy

                        Dot Bomb
                        Recession
                        9-11
September 12, 2002




        Recurring Monthly Expenses
            Health Insurance - $4,600     ●   Telephone Lease - $500
            Office Lease - $2,300
                                           ●   Payroll Services - $450
            T1 Connection - $2,000
            Telephone Service - $1,000    ●   Other Insurance - $400
            Fax Services - $600           ●   Printing - $300
            Long Distance $500
                                           ●   Shipping - $300
            Utilities - $500
                                           ●   Miscellaneous - $350

                                           ●   Subscriptions - $200


                                Total: $14,000
September 12, 2002




                     Employee Benefits
            Paid Time Off           ●   $50k Group Life Insurance
            Holiday Pay
                                     ●   $1M Travel Accident
            401k with Match
                                         Insurance
            Medical Insurance
            Dental Insurance        ●   Unemployment Insurance
            Vision Insurance        ●   Workers Compensation
            Short-term Disability       Insurance
             Insurance
                                     ●   FICA Match
September 12, 2002




                     Site Managers
           CardFlash  - Erian
           CardWatch - Julie
           CardData - Ryan
           Industry Directory - Devek
           Conferences - Tom
           Card Incentives - Erian
           Card Learn - Jason
September 12, 2002
September 12, 2002




                     Happy Anniversary!
                     CardWeb.com, Inc.

								
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