COOL BOOK EYES CREAM SOCIAL IDEAS ING !! ! It is the season to excite and delight your hostesses with a COOL NEW IDEA!! Guests will love coming to an “Eyes Cream” Social/Girl’s Night Out! Call your best customers, past hostesses and you can also use this idea to introduce brand new warm chatter prospects to the Mary Kay Products. It’s a great technique to use as a tool to establish a customer and schedule follow-up classes for Skin Care and Nail Care. SUGGESTED DIALOGUE TO USE WHEN BOOKING CURRENT CUSTOMERS “Hi _________, this is __________. Have you got a quick minute? I couldn’t wait to call you and catch you up on one of the Coolest Ideas for the Spring season! You aren’t going to believe this..., but I am now doing “Eyes Cream” socials! You know, the first place we begin to notice “Father Time” taking a toll is in the delicate tissue around our eyes… plus, we also recognize that our eye area is the focal point displaying our personality. By now you are catching on to my “Eyes Cream” Social meaning!.. It’s a really fun event with four or five women who love to look gorgeous while fighting Father Time! Busy women look for opportunities to socialize, but also learn and benefit from the time they spend, don’t you agree? ____________, I called you because, (I know how you strive to look great, or because you are one of my best customers, or because you are such a sparkler, etc,) Is there any reason why we can’t select a date for you to share this FUN and KNOWLEDGE with your special friends? I KNOW YOU’D LOVE IT and your friends would truly appreciate you including them. Which would be better for you, the first or last of the week? (Choices of day and time, etc.) erve HOW TO HOLD AN “EYES CREAM” SOCIAL Ask Ho stess to S AM!! ICE CRE 1. Welcome guests. Thank Hostess. (Gift idea...Ice Cream Cone with samples, wrapped in clear cello & bow) 2. Use Oil Free Eye Make-up Remover to clean eye area. FUN 3. Apply Instant Action Eye Cream. (Horseshoe area TIPS!! around eye) Package each set Single S in 4. Apply Triple Action Eye Enhancer (Eyelid to eyebrow, coop...S ICE CREAM DIS mall Gla outside corner & below eye) Double S coop...S ss Ice Cr HES!! 5. Apply eye colors, brush eyebrows and discuss—pencil Sundae… unda eam Dis h if needed. Sundae e Dish Banana Dish 6. Apply eye defining pencil. Split...Ba nana Sp 7. Apply mascara - mink look (brown tipped with black Use shre lit Dish dded pin Buy at Draw up kp & tie in a aper & clear cell for longer look) 8. Use facial highlighter around eye (see diagram) (apply big bow! o wrap. Dollar small dots and stipple to blend) Store 9. Go over the 4 sets you are offering. 10. Have Hostess serve ice cream. 11. Hold individual consultations. NOTE: Booking Gift is given at her “Eyes Cream” Social ON THE DAY SHE HOLDS IT. (In lieu of hostess credit or points.) EYES CREAM SOCIAL ‘FLAVO SPECIA R LS” SINGLE SCOOP - $32 BANANA SPLIT (Basic Eye Set) With All The Toppings Instant Action Eye Cream $15.00 $130 Triple Action Eye Enhancer $15.00 BOOKING GIFT FREE Instant Action Eye Cream $15.00 Triple Action Eye Enhancer $15.00 Oil Free Eye Make Up Remover $14.00 Custom Compact $15.00 DOUBLE SCOOP - Three Eye Colors $16.50 $46 Two Sponge Tips $ 2.00 Mascara $ 8.50 (Basic Plus Set) Eye Defining Pencil $ 9.50 Eyebrow Pencil $ 9.50 One Powder Perfect Cheek Color $ 8.00 Instant Action Eye Cream $15.00 One Blending Brush $ 2.00 Triple Action Eye Enhancer $15.00 One Moisturizing Lipcolor $11.00 Oil Free Eye Make Up Remover $14.00 BOOKING GIFT FREE BOOKING GIFT FREE BOOKING GIFTS “EYES CREAM” Single Scoop Sponge Tip, Blending and Blusher Brush SUNDAE ($5.00 Value) $95 Double Scoop Color Compact ($7.00 Value) Instant Action Eye Cream $15.00 Triple Action Eye Enhancer $15.00 Eyes Cream Sundae Custom Compact Oil Free Eye Make Up Remover $14.00 ($15.00 Value) Two Eye Colors $11.00 Color Compact $ 7.00 Banana Split Color Pallette One Blending Brush $ 2.00 ($35.00 Value) One Sponge Tip $ 1.00 One Eyebrow Pencil $ 9.50 Take advantage of the FREE BOOKING GIFTS! One Eye Defining Pencil $ 9.50 Book your “EYES CREAM SOCIAL” appointment One Mascara $ 8.50 now! Share it with a minimum of FOUR guests (18 BOOKING GIFT FREE or older) and your Hostess Gift will be the BOOKING GIFT listed above! Prices include gift packaging.
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