How to Using Social Media and Networks to Build Your Employment Reputation

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					Using Social Media and Networks to Build Your Employment Reputation Seven steps to increase your visibility to find employment in a tight job market

A. Conduct a people search instead of a job search
The majority of jobs aren’t posted online. Hiring managers get a list of employee referral candidates before they even bother to view resumes from those who submit them online. Sometimes the listed jobs aren’t available or never existed in the first place. Many studies have noted that 80% of jobs are taken through networking, but few have sought to use the web to search and locate people they would actually enjoy working for at companies that they get excited about. The 3-step people search:

1. Identify the top five companies that you would like to work for.
Use a focused approach instead of flooding thousands of inboxes with spam. You want to brand yourself, not just as the person of best fit for a job, but as someone who is eager and ecstatic to work for the company.

2. Use search engines to track employees that currently work there.
There are over 130 million blogs in Technorati and you can search through them to possibly find someone who works at one of your top five companies. You can search through corporate groups, pages and people on Facebook. You can even do the same on Twitter. Then there are people search engines such as pipl, peek you, and wink. Once you find a contact name, try googling it to see if there is any additional information about that person.

3. Connect with the person directly.
Social media has broken down barriers, to a point where you can message someone you aren’t friends with and don’t have contact information for, without any hassles. Before you message a target employee, realize that they receive messages from people asking for jobs all the time and that they might not want to be bothered on Facebook, where their true friends are. As long as you’ve done your homework on the company and them, tailor a message that states who you are and your interest, without asking for a job at first. Get to know them and then by the 3rd or 4th messages, ask if there is an available opportunity.

B. Use attraction-based marketing to get job offers
The traditional way of searching for a job was proactive, forcing you to start a job that you might not have enjoyed. The new approach is about building a powerful personal brand and attracting job opportunities directly into your doorstep. How do you do this? You become a content producer instead of just a consumer and the number one way to do that on the web is to launch a blog that centers around both your expertise and passions. You need to be passionate to be committed to this project because it requires a lot of writing, creativity and consistency in order for it to actually help you. A blog is a nonintrusive, harmless and generous way of getting recruiters interested in your brand, without you even asking for a job! Make the recruiters fall in love with you and only send you opportunities that are related to your blog content, so you end up happy in the end.

C. Become proactive on Twitter
Twitter has become the ultimate utility to connect directly with recruiters and employees at companies you want to work for. By conducting Twitter searches, following recruiters on your account and using the “@” sign to communicate with them on occasion, you will start to learn a lot about them and their companies. Before you follow anyone on Twitter, you HAVE TO have a completed profile. This means, you should have a short bio, the location where you’re from, a link to a site that recruiters can go to for more information

D. Capitalize on LinkedIn
Just like any other search engine recruiters are using, keywords are extremely important. You want to fill out your entire profile, just like you would a resume, but include the same avatar you are using on Twitter (see above) and ensure that the summary section is complete. You’ll also want to get at least one recommendation from a supervisor or friend, which will give you a “1″ next to a “thumbs up” graphic when people search for you. Then, you should import all your contacts from Outlook, Gmail, etc, so that you can start to build your network or grow your existing network. The more people you’re connected to the better because you’re only able to reach other people in your network (1st, 2nd & 3rd degrees) by having these connections. You may want to pay for a premium account, so you can contact other recruiters that may help you. Finally, you should conduct searches on there for jobs that you may be interested in and reach out to those individuals that may supply you with an interview or referral.

E. Advertise your brand using AdWords and Facebook Social Ads
Before running your advertisement, you need a landing page. If you have a website or blog, then use the resume page within it to display through advertising. This works beautifully because recruiters can see that single resume page and notice all the other pages/options on your website, to get a better sense of your brand. Here’s how to create your ad:

Title. When you create your ad, label yourself as a specialist, expert or guru on the title
tag. You might want to state the fact that it’s your resume first.

Description. In the next two description tags, pull out your biggest achievements in 6
words or less and list your personal brand statement or a few descriptors.

URL. For your URL, don’t use the URL for your resume page. Instead use for personal branding purposes. Drop the “www” from the domain you
want to promote because it’s unnecessary. Facebook allows businesses and individuals to advertise using Facebook’s news feed or left rail (will change to 2 ad spots on the right when the new interface swaps over). This program works similar to Google’s but you can use a picture and it’s more “word-ofmouth friendly” because ads travel through the news feed of friends.

F. Construct a video resume and upload it to YouTube
Search for “video resume” on You Tube will give you over 1,700 results. Many video resumes are good, while others are so amateur and rehearsed that they subtract from a given candidates marketing program. The key with a video resume is that very few people have actually created one, so they serve as a differentiator in the recruiting process.

G. Subscribe to blogs that have job listings
Blogs that have taken this approach include Guy Kawasaki’s blog, GigaOM, and Jeremiah Owyang’s Web Strategy Blog.

Integrate the traditional and social media approach to build your employment brand
These seven secrets are extremely important in your next job search. The most successful job searches come from those who have already built up strong networks, both online and off. You need to integrate this new-age approach with the traditional approach you’ve already been using, in order to be consistent, so there are no surprises from the recruiter’s perspective. They want the candidate they see on paper or online. I would recommend that you use a link to your blog, LinkedIn profile and YouTube video resume on your traditional resume. You’ll also want to link your existence on all social networks together. You need to be where recruiters are searching, as well as become a content producer so you can attract them directly to you. Lee Hornick President and Chief Programming Officer Business Communications Worldwide 110 Greene Street Suite 409 New York, NY 10012 212 625 3447


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