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					eBay Business
     ALL-IN-ONE

         FOR


                  2ND EDITION




  by Marsha Collier




          WILEY
  Wiley Publishing, Inc.
             Table of Contents
Introduction...                                              7
         About This Book                                     1
         What You're Not to Read                             1
         Foolish Assumptions                                 2
         How This Book Is Organized                          2
               Book I: eBay Basics                           3
               Book II: Essential Tools                      3
               Book III: Selling Like a Pro                  3
               Book IV: Sourcing Merchandise                 3
               BookV: Presenting Your Items                  3
               Book VI: Promoting Your Goods                 4
               Book VII: Storing and Shipping                4
               Book VIII: Power Selling                 ".   4
               Book IX: Office and Legal                     4
         Icons Used in This Book                             4
         Where to Go from Here                               5


Book h eBay Basics                                               7
    Chapter 1: Hooking Up with Online Technology              9
        Starting with the Right Computer                      9
              The absolute necessities                        9
              Buying a used computer                         11
              Buying a refurbished computer                  11
              Upgrading your system with the help of eBay    12
        Connecting to eBay without a Computer                12
              Libraries: From Dewey Decimal to eBay          12
              Commercial cyber-outlets and cafes             13
              Hooking up from work                           14
        Choosing an ISP                          '.          14
        Accessing E-Mail                                     16
        Browsing for a Browser                               17
              Perusing the menus                             18
              Dabbling with the toolbar                      19
              Expert keyboard shortcuts                      21
eBay Business AtNn-One For dummies

 Chapter 2: Navigating through eBay                            23
     Homing In on the Home Page                                23
           Home-page links, the next generation                24
           Bottoming out                            ;          27
     Navigating eBay the Easy Way                              28
     Maneuvering the Categories                                32
     Exploring Home Page Search Options                        34
 Chapter 3: Signing Up and Getting Started                     37
     Registering on eBay                                       37
           Filling in required information                     39
           Do you solemnly swear?                              42
           It must be true if you have it in writing           43
           Your license to deal (almost)                       44
     Picking a Pickproof Password                              45
     Selecting Your User ID                                    46
     Signing In to Deal                                        47
     Verifying Your ID                                     „   48
     eBay Is Watching Over You                       "..       49
           Staying notified about the rules                    50
           Abuses you should report to Trust and Safety        50
           Reporting abuses                                    53
           Don't get caught in a trading violation             56
 Chapter 4: Understanding eBay Sales                           59
     Checking Out the Listing Page                             59
     Bidding on Auctions                                       64
           Automatic bidding                                   65
           Private auctions                                    67
           Multiple-item auctions                              68
     Buying an Item Outright                                   68
           Buy It Now                                          68
           Fixed-price sales                                   69
           Shopping eBay stores                                69
           Strolling through an eBay store                     71
     Supercategories and Specialties                           72
           Real estate                                         72
           Cruising eBay Motors                                73
           Supercategories                                     76
 Chapter 5: Checking Out the Seller and Leaving Feedback       79
     Understanding and Giving Feedback                         79
           The types of feedback                               80
           The magic feedback number                           81
     Giving Detailed Star Ratings Properly                     82
     Becoming a Star                                           84
                                                 Table of Contents        XI

     Leaving Feedback with Finesse                                         85
           Safety tips for giving feedback                                 87
           The ways to leave feedback                                      87
     You Have the Last Word — Responding to Feedback                       90
     Scrutinizing a Seller's Reputation                                    90
           Conducting a "light" seller examination                         91
           Making a full-scale seller investigation                        92
     Detailed Seller Ratings                                               93
     Comparing Items Before Buying                                         98
     Getting Protection on eBay                                            99
           eBay Motors Vehicle Purchase Protection                        100
           PayPal buyer protection                                        101
           BuySAFEbond                                                    102
           Verified Rights Owner program                                  102
Chapter 6: Bidding to Win                                                103
    Understanding the Bidding Action                                     104
          Placing your bid                                               105
          Bidding to the max with automatic (proxy) bidding              106
    The Secret's in the Timing                                           108
          Using the lounging-around strategy                             110
          Using the beat-the-clock strategy                              111
          In the last few minutes                                         Ill
    Shopping the Machiavellian Way                                        Ill
    My Favorite Bidding Strategies                                       115
          Hunting for errors                                             115
          Researching your item                                          116
          Multiple-item (Dutch) auction strategy                         117
    Quick Bidding Tips...;                                               118
    Succeeding by Sniping                                                120
          Sniping techniques for the beginner                            120
          Auto-sniping your auctions                                     122
    Retracting Your Bid in an Emergency                                  124
Chapter 7: Completing the Transaction                                     127
    Checking Out                                                           128
    Using Your Credit Card Safely                                         129
          Knowing your credit-card company's policy                       129
          Adding a layer of protection with an online checkout service.... 130
    Paying with PayPal                                                     131
          Registering at PayPal                               '.          132
          Giving PayPal credit card or checking account information       132
          Getting PayPal-verified                                          133
          Ways to pay through PayPal                                       134
          Making a PayPal payment                                          135
    Sending Payment Promptly and Securely                                  136
    Contacting the Seller                                                  137
Kll     eBau Business Att-in-One For Dummies
                                              ^ ^ • • ^ s ^ P ^




              Leaving Responsible Feedback                            138
                   Late Delivery                                      138
                   Missing or damaged shipment                        138
                   Item doesn't meet your expectations                139
                   Choosing your words carefully                      140
         Chapter 8: Participating in the Community                    141
             Your Home on eBay: About Me                              141
             Planning and Building an About Me Page                   143
                   Gathering your thoughts                            144
                   Setting up the page                                145
             Reaching the World through Your My World Page            150
             Playing Nice with Other eBay Members                     152
                   News and chat, this and that                       152
                   Hear ye, hear ye! eBay's announcement boards       152
                   Help! I need somebody                              154
                   Community chat rooms                               155
                   User-to-user (General) discussion boards           156
             Checking Out Other Chat Rooms                            157
                   Cafe society                                       157
                   Holiday board                                      157
                   Giving board                                       157
                   Emergency contact board                            159
                   eBay international chat boards                     160
             Sharing Knowledge in Category-Specific Chat Rooms        161
             Joining eBay Groups                                      161


      Book 11: Essential foots                                        163
          Chapter 1: Researching on eBay                              165
              Working eBay's Search Engine                            165
                    Going where the Search button takes you           165
                    Performing a basic search in Advanced             168
                    Refining even the most basic search               172
                    Searching for items by seller                     175
                    Searching for items by bidder                     176
                    Searching stores                                  177
              Working with Search Results                         ;   178
                    Matching eBay Stores                              178
                    Matching categories                               179
                    Search options                                    180
              Finding eBay Members                                    181
              Understanding eBay's Category Hierarchy                 181
                    How the structure works                           182
                    Drilling down to your item                        182
                                                Table of Contents   Kill

Chapter 2: Researching on the Web                                   185
    Researching Collectible Auctions                                185
    Following Collectible-Buying Guidelines                         188
          Quizzing the seller                                       189
          Useful publications                                       190
    Online Sources of Information                                   192
          Websites                                                  192
          Online search engines                                     193
          Online appraisals                                         194
          Authentication services                                   195
Chapter 3: Efficient Communications for Better Sales                197
    Communicating in Writing Takes a Little Effort                  197
    Responding Appropriately to Initial Buyer Inquiries             198
          Replying online or personally                             199
          Making your response friendly, helpful, and productive    200
    Personalizing the Buyer's Notification                          201
    Keeping the Good E-Mails Going                                  203
          The payment reminder                                      203
          The payment received and shipping notice                  204
          The "Your item is on the way" e-mail                      205
    Communicating from the Buyer's Perspective                      205
Chapter 4: Simplifying Payment with PayPal                          207
    Understanding How PayPal Works                                  208
          Sending money through PayPal                              208
          Figuring out payment types                                209
    PayPal's Protection Plans                                       210
          PayPal buyer protection                                   210
          PayPal seller protection                                  212
    Sorting Out PayPal's Accounts                                   214
          PayPal Personal account                                   214
          Business and Premier accounts                             214
    Extracting Your Payment History from PayPal                     215
    Deciding What Info You Need from PayPal                         216
    Customizing and Downloading Your Reports                        218
    Saving and Editing Your Reports                                 220
Chapter 5: Using eBay's Management Tools                            223
     Signing In to Get Going                                        224
     Taking Advantage of My eBay                                    225
     My eBay: Summary Page                                          227
     My eBay: All Buying Page                                       229
           Watching link                                            229
           Active Buying link                                       230
  eBay Business All-in-One For Dummies


           Won link                              231
            Didn't win link                      233
       My eBay: Organize Links                   233
            Saved Searches link                  233
            Saved Sellers link                   235
       My eBay: Account tab                      235
            Personal information link            236
            Manage subscriptions link            237
            eBay Preferences link                237
            Seller Dashboard                     238
            Feedback link                        238
       Ramping Up with Selling Manager           239
            First glimpse of Selling Manager     239
            Scheduled listings link              240
            Active listings link                 240
            Sold listings link                   242
            Archived Listings link               242
            Seller tools                         242


Book 111: Setting Like a Pro                     2t>5
   Chapter 1: Be Sure Your Listings Make Cents   247
       Keeping an Eye on Where the Pennies Go    247
             Insertion Gisting) fees             248
             Reserve-price auctions              249
       eBay's Optional Listing Features          251
             Home-page featured auctions         253
             Featured First                      254
             Subtitle                            255
             Highlight                           256
             Border                              256
             Listing Designer                    256
             Boldface                            256
             View counter                        257
             Gallery Plus                        257
             Buy It Now                          258
             eBay Picture Hosting                259
       Adding the Final Value Fees               260
       Selling Variations in Auctions            262
             Traditional auctions                262
             Best Offer                          262
             Multiple-item (Dutch) auctions      262
             Restricted access auctions          264
             Private auctions                    265
       PayPal Gets Its Cut                       266
                                                  Table of Contents

     Totaling Fees with our eBay Fee Calculator                       266
     Setting Sensible Shipping Costs                                  268
Chapter 2: Understanding the Finer Points of Selling                  273
    Selling Strategies                                                273
          Starting the bidding                                        274
          Auction length                                              275
    Knowing What Day to End an Auction                                277
    Knowing What Time to Start Your Auction                           280
    Selling Even More with Fixed-Price Sales                          282
    Making Money in Other eBay Zones                                  284
          eBay's half brother: Half.com                               284
          Automotive? Go eBay Motors                                  287
          Real estate: Not quite an auction                           289
    Selling by the Rules                                              291
          Is what you want to sell legal?                             292
          Prohibited and Restricted items                             293
          Questionable items                                          294
          Potentially infringing items                                295
    Knowing eBay's Listing Policies                                   296
          Offer limited choices in your auctions                      297
          No limit on duplicate listings                              297
          State it up front: Presale and drop-shipping listings       298
          Ix-nay on the bonuses, giveaways, raffles, or prizes        299
          Search and browse manipulation by keyword spamming          300
          Limited linking from your auctions                          301
Chapter 3: Listing Your Items for Sale                                303
    Getting Ready to List, Your Item                                  303
    Deciding on a Sales Format                                        305
    Getting Your Sales Specifics In Order                             305
    Selecting a Category: The How and Why                             308
    Listing Your Items in Two Categories                              312
    Creating the Perfect Item Title                                   313
           Look for a phrase that pays                                314
           eBay lingo at a glance                                     314
           Don't let your title ruin your listing                     317
           Giving the title punch with a subtitle                     317
    Creating Your Item Description                                    318
           Composing the description                                  318
           Jazzing it up with HTML                                    320
    Listing the Number of Items for Sale                              322
    Setting Bids, Prices, and Reserves                                322
         . Setting a minimum bid — how low can you go?                 322
           Going with a Buy It Now price                              323
           Using your secret safety net — reserve price               324
eBau Business All-in-One For Dummies


     Timing Your Auction: Is It Everything?             325
     I Want to Be Alone: The Private Auction    '.      326
     Adding Visuals to Highlight Your Item              327
           Put me in the gallery         :              327
           A picture is worth a thousand words          327
           Listing Designer                             328
     Listing the Payment Methods You'll Accept          328
     Where You Are and Where You'll Ship To             329
           Filling out the item location                333
           Setting shipping terms                       333
           Using eBay's shipping calculator             334
     Checking Your Work and Starting the Sale           337
     Making Midcourse Corrections                       338
           Making changes before bidding begins         338
           Making changes after bidding begins          339

 Chapter 4: Using eBay's Turbo Lister                   341
     Features and Minimum Requirements                  341
     Downloading and Starting Turbo Lister              343
     Preparing an eBay Listing                          344
     Designing Your Listing                             347
     Filling In Item Specifics                          349
     Organizing Your Listings                           350
     Uploading Listings to eBay                         352

 Chapter 5: Managing Your Sales on My eBay              355
     Managing Your All Selling Area                     355
     Dealing with the My eBay: Active Selling Page      357
           The general layout                           357
           Customizing your display                     358
           Filtering your view                          358
           Taking action when necessary                 359
     Getting Excited About the My eBay: Sold Page       360
     Trying Again with the My eBay: Unsold Page         362
     Notifying Winners and Sending Invoices             363
           Notifying winners                            363
           Thanking them kindly                         365
           Thanks for the money!                        365
     Tracking Payments in All Selling                   366
     Relisting Items without Extra Work                 367
           Relisting after a sale                       368
           If at first you don't succeed                368
           Okay, time to relist (rather Sell Similar)   369
     eBay Bidder-Management Tools                       370
           Canceling bids                               370
           Ending your listing early                    372
           Blocking buyers                              373
                                                  Table of Contents

   Chapter 6: Using PayPal to Organize Your Sales                      375
       PayPal Particulars                                              375
       Registering with PayPal                                         378
       The Auction and Merchant Tools                                  381
       Payment Tracking Information                                    382
             Payment notification through e-mail                       382
       The Outlook Payment Request Wizard                              382
   Chapter 7: Checking Out Payment Alternatives                        389
       Watching for Changes in Policy                                  389
       Accepting the Simple Money Order                                390
       Pay Me When You Get This                                        391
       The Check Is in the Mail                                        392
              Paper checks                                             392
              eChecks and instant transfers                            393
       Hold This for Me — in Escrow                                    394
       I Take Plastic                                                  396
              Credit-card payment services                             397
              ProPay payments                                          397
              Your very own merchant account                           398
       All-in-One Plastic Processing                                   401
              Costco member's credit-card processing                   401
              PayPal's Virtual Terminal                                403

Book IV: Sourcing Merchandise                                         1*05
   Chapter 1: Understanding Online Retailing                           407
       Taking Aim with a Six-Month Marketing Plan                      407
       Pulling Together Your Inventory Data                            408
       Using the Formulas That Calculate Your Data                     409
       Marketing to Your Customers                                     410
       Knowing the Current Market                                      411
       Catching Trends in the Media                                    413
             In newspapers                                             413
             On television                                             413
             Catch up with youth culture                               413
             Check out magazines                                       414
             Visit social Web sites                                    414
       Finding eBay's Soon-to-Be-Hot Sellers                           414
             Hot on the home page                                      414
             eBay Marketplace Research                                 416
       Checking Out the Buzz on Yahoo!                                 417
Kvlll     eBay Business All-in-One For Dummies


           Chapter 2: Buying Merchandise Like the Pros                      419
               Tips for the Modest Investor                                 419
               Buying for Retail: The Basic Course                          420
                     Joining the hunt for e-Bay inventory                   420
                     Looking for resale items on eBay                       425
               Buying Wholesale                                             426
                     Setting up to buy                                      427
                     Finding merchandise locally                            427
                     Regional merchandise marts                             428
                     Wholesale trade shows                                  430
               Buying Online for Resale                                     432
                     Kijiji and Craigslist                                  432
                     B2B wholesale clearinghouses                           433
                     Buying directly from online wholesalers                434
           Chapter 3: Selling Other People's Stuff                          437
               Getting Organized to Sell for Others                         437
               Compete with the Trading Posts                               438
               Becoming an eBay Trading Assistant                           439
               Promoting Your Business                                      444
                     Adding the Trading Assistant logo to your listings     444
                     Posting                         flyers                 445
               Handling Your Business Professionally                        446
           Chapter 4: Liquidation and Drop-Shipping                         451
               Know the Lingo of Merchandisers                              451
               Salvage: Liquidation Items, Unclaimed Freight, and Returns   454
               Staying Safe When Buying Online                              457
               Dealing with Drop-Shippers                                   458
                     Finding a good drop-shipper                            460
                     Coping with the inevitable out-of-stock                461


        Book V: Presenting \lour Items                                      463
           Chapter 1: Your eBay Photo Studio                                465
               Setting Up Your Studio                                       466
               Your #1 Tool: A Digital Camera                               467
               Scanning Your Wares                                          471
               Other Studio Equipment                                       473
                     Tripod                                                 473
                     Power supplies                                         473
                     Lighting                                               474
                     Photo cube                                             474
                                               Table of Contents   KIK

          Photo background and stage                               475
          Cloud Dome                                               476
          Props                                                    477
Chapter 2: Mastering eBay Photography                              481
    Photo Guidelines                                               481
    Photographing the Tuff Stuff: Coins and Jewelry                483
          Shooting with the Cloud Dome                             484
          Tips for taking Cloud Dome pictures                      486
    Prepping and Photographing Clothing                            487
          Cleaning and pressing essentials                         488
          Assembling your fashion photo studio                     491
    eBay Gallery of Horrors                  :                     492
          Mistake #1                                               492
          Mistake #2                                               493
          Mistake #3                                               494
          Mistake #4                                               494
          Mistake #5                                               495
Chapter 3: Sprucing Up Your Listings with HTML                     497
    Writing Good Descriptions                                      498
    HTML the Easy eBay Way                                          498
    Getting Friendly with HTML               '.                    501
          What HTML can do                                          502
          How HTML works                                            502
    Add Pictures to Your Listing for Free                          507
    Using HTML Table Codes to Make Templates                        507
    Creating Your Own HTML Template                                 509
          Downloading SeaMonkey                                    509
          Adding text and graphics                                 510
          Adding HTML formatting                                    514
    Getting a Quick, Basic Template                                515
Chapter 4: Getting Your Photos Ready for eBay                      519
    Size Matters                                                   519
    Adding the Artist's Touch                                      521
    Image-Editing Software             :.                          522
          Perfecting your picture in LunaPic                       522
          Quick touchup and FTP in Fast Photos                     523
Chapter 5: Getting Your Photos on the Web                          529
    Finding a Home for Your Pictures                               529
    Using eBay's Picture Services                                  530
          Uploading your picture                                   531
          Understanding the costs                                  534
KK     eBau Business All-in-One For Dummies

            Using Your Free ISP Space                                       535
            Uploading Images to AOL                                         538
            Using eBay's Picture Manager                                    540


     Book VI: Promoting Hour Goods                                          5k3
        Chapter 1: Developing Your Web Site                                 545
            Free Web Space — a Good Place to Start                          546
            Paying for Your Web Space                                       547
                 ReadyHosting                                               550
                 Web.com                                                    550
                 Microsoft Office Live Small Business                       552
                 Yahoo! Web-site services                                   553
            Naming Your Baby                                                554
            Registering Your Domain Name                                    555

        Chapter 2: Marketing Your Web Site and eBay Store                   557
            Engaging Banner-Ad Exchanges and Services                       557
                  Banner design                                             559
                  Finding banner advertising networks                       560
            Trying Affiliate Programs                                       560
                  LinkShare                                                 560
                  eBay's affiliate program                                  561
            Cost-per-Click Advertising with Google                          562
            Getting Your Site into a Search Engine                          566
                  Have Yahoo! Search Submit do the work                     567
                  Get listed on Yahoo!                                      567
                  Catch attention on Google                                 568

        Chapter 3: Using PayPal to Increase Your Sales                      571
            Setting Up Shop at PayPal                                       571
                  Joining PayPal shops                                      571
                  PayPal shopping invitations                               573
                  Featured Shop consideration                               574
                  Site statistics                                           575
            Cashing In on the PayPal Merchant Referral Program              575
            Generating Sales Using PayPal                                   576
                  Making the PayPal payment option available on your site   577
                  Creating a button on the PayPal Web site                  578
                  Coding for do-it-yourselfers                              582
                  PayPal coding with all the bells and whistles             584
                  Adding a PayPal Buy Now button to your
                    AOLHomeTown page                                        585
                                                    Table of Contents   KKI


Book Vll: Storing and Shipping                                          587
   Chapter 1: Organizing Your Merchandise and
   Shipping Department                                                   589
       The Warehouse: Organizing Your Space                              589
             Shelving your profits                                       589
             Box 'em or bag 'em?                                         591
       Keeping Track of What You Have                                    592
       The Shipping Department: Packin' It Up                            594
             Pre-packaging clean up                                      594
             Packing materials                                           594
             Shipping in mailing envelopes                               598
             Boxing your items                                           600
       Buying Postage Online                                             602
             Click-N-Ship from the USPS                                  603
             Endicia.com                                                 603
             PayPal shipping services                                    606
             Stamps.com                                                  608
   Chapter 2: Shipping without Going Postal                              611
       Shipping: The Heart of Your Business                              611
       Shopping for a Shipper                                            614
             Meeting your front line                                     615
             Location, location, location                                615
             Comparing prices                                            616
       You, Too, Can Use Federal Express                                 617
             FedEx Ground and Home Delivery                              617
             Signing up with FedEx                                       619
             FedEx online ...•/..                                        620
       Shipping with USPS                                                622
             Convenient and fast                                         623
             Understanding the costs                                     624
       Getting on the UPS Bandwagon                                      626
             Comparing costs                                             627
             Variable UPS rates                                          628
             Saving by getting heavier packages picked up                629
       Shipping Directly from PayPal                                     630
             PayPal shipping with the USPS                               631
             PayPal shipping with UPS                                    634
    Chapter 3: Insuring Your Item's Delivery                             637
        Insurance Options                                                638
              Self-insuring your items                                   638
              Insuring through the major carriers                        639
              Getting private shipping insurance                         640
XXII      eBau Business All-in-One For Dummies

               Avoiding Mistyped Addresses                             643
               Making a Claim When Shipping Goes Bad                   645
                1
                    Filing a claim with the post office                645
                    Filing a claim with UPS                            647
                    Filing a claim with FedEx                          648


       Book Vlll: Pou/er Setting                                      651
           Chapter 1: Upgrading to eBay's Selling Manager             653
               Trying Out Selling Manager                              654
               Selling Manager Features                                655
                     At a Glance                                       655
                     Seller Dashboard summary                          655
                     Listing Activity                                  657
                     Sold                                              658
                     My eBay Views links      :                        658
                     Seller tools links                                659
                     Manage My Store                                   659
               Auto^Sending Invoices                                   660
               Tracking Payments                                       662
               Relisting                                               663
               Selling Manager Reports                                 665

           Chapter 2: Managing Your Business with Third-Party Tools   671
               Choosing Your Auction-Management Tools                  672
               Looking for Essential Features                          674
               Exploring Advanced Features                             675
               Opting for Online Auction Management                    676
                     ChannelAdvisor Marketplaces                       677
                     Vendio                                            678
                     Meridian                                          680
               Offline Auction-Management Software                     681
                     Auction Wizard 2000                               682
                     Selling Manager and Selling Manager Pro           682
                     Turbo Lister                                      683
               Finding More to Automate                                684
                     Setting up an auction photo gallery               685
                     Sorting auction e-mail                            686
                     Automating end-of-auction e-mail                  686
                     Keeping inventory                                 686
                     Composing HTML                                    687
                     One-click relisting or selling similar            688
                     Scheduling listings for bulk upload               689
                     Hosting photos                                    689
                     Checking out                                      689
                     Printing shipping labels                          689
                                                    Table of Contents   XXIII

             Tracking buyer information                                  689
             Generating customized reports                               690
             Submitting feedback                                         690
        Bonding                                                          690
             Bonding your sales with buySAFE                             691
             All about bonding                                           691
             Seller bonding on eBay                                      692
             Bonding items                                               693
            What happens when something goes wrong?                      695
   Chapter 3: Studying Your Statistics                                   697
       eBay Sales Reports Plus                                           698
       Using Sellathon ViewTracker                                       701
             Checking out your data                                      702
             Getting additional information from your listings           704
   Chapter 4: Becoming a PowerSeller                                     707
       First Steps to PowerSeller Status                                 708
       PowerSeller Tiers                                                 708
       PowerSeller Program Benefits                                      710
   Chapter 5: Opening Your eBay Store                                    713
       Locating Your Special Place Online                                714
       Checking Out Online Stores Galore                                 714
       Deciding to Open a Store                                          716
       Choosing Between Store Types                                      717
       Knowing the Fee Structure                                         719
       Selecting Your eBay Store Name                                    721
       Setting Up Shop        <
                              ..                                         721
             Subscribing to Stores and selecting a name                  722
             Establishing a store logo                                   725
       Running Your Store                                                726
             Store design and marketing ;                                726
             Promotions                                                  730
             Making a sale                                               731


Book IK: Office and Legal                                               733
   Chapter 1: Getting Legal with the State and the Feds                  735
       Giving Your Business an Official Name                             735
       Taking Care of Regulatory Details                                 736
             Business license or city tax certificate                    736
             State sales tax number                                      739
             Don't withhold the withholding forms                        739
eBay Business All-in-One For Dummies


     Selecting a Business Format                       740
           Sole proprietorship                         741
           Partnership                                 742
           LLC (Limited Liability Company)             742
           C-corporation                               743
 Chapter 2: The Joys of Taxes and Business Reporting   749
     Dealing with a Professional                       749
     Keeping the Books: Basics to Get You Started      751
           Tracking everything in and out              751
           Accounting for everything — twice           751
           Separating business and personal records    752
     Records Uncle Sam May Want to See                 752
           Supporting information                      753
           How long should you keep your records?      754
     Getting the Most from Your Reports                756
           Understanding the balance sheet             757
           Tracking your accounts payable              757
           Knowing your sales tax liability            758
           Analyzing your profit and loss statement    758
     Keeping Your Records and Data Safe                760
     Backing Up Your Data                              761
     Saving Your Backup Paperwork                      762
 Chapter 3: Using Bookkeeping Software                 763
     QuickBooks: Making Bookkeeping Uncomplicated      763
           QuickBooks Pro                              764
           QuickBooks EasyStep Interview               765
     Setting Up a QuickBooks Chart of Accounts         768
     Opting for QuickBooks on the Web                  775
     Having QuickBooks Report on Your eBay Business    775
     Posting Sales in QuickBooks the Collier Way       777
           Posting sales to match deposits             777
           Customizing the sales data                  778
     Using eBay's Accounting Assistant Software        779
 Chapter 4: Keeping Your Business Secure Online        781
     Staying Away from Spam                            781
     Keeping Your E-Mail Address Quiet                 782
     Recognizing Spam                                  783
           Finding spam before itfindsyou              783
           Checking out nefarious e-mail               784
     Fighting Back!                                    786
     Keeping Your Password (and Accounts) Secure       787
           Reporting hacked accounts                   788
           Choosing a good secret question             790
           Avoiding easily-hacked passwords            792
                                                  Table of Contents   XX*)

   Chapter 5: Networking Your Office                                   795
       The What and Why of Networks                                    796
       Variations of a Home Network                                    796
             Using a powerline network                                 798
             Hooking up with wireless                                  801
             The home phoneline network                                803
             Using a hybrid network                                    803
       Internet Security and Your Home Network                         804
             Exposing your computer's vulnerabilities                  804
             Adding antivirus andfirewallsoftware                      804


Index                                                                 805

				
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posted:8/15/2011
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