A Steve Wiideman White Paper 14111 Freeway Dr. Ste 323 Santa Fe Springs, CA 90670 888-8-RELEVANT http://www.seoexpert.tv/ Customizing a Twitter Background By Steve Wiideman, SEO Expert December 24, 2008 Contents Introduction Undoubtedly Social Networking is the Introduction 2 newest tool used by Internet Marketers Twitter Profile Enhancement 3 to generate web traffic and “buzz” instantaneously. The fast-growing Implementation 3 social network at the moment is Play with the Design as Needed 4 Twitter.com. Upload the Twitter Image 5 Summary 6 By optimizing the user profile page at Twitter.com, an Internet Marketer has the ability to sustain a static message within a dynamic micro-blogging platform. This paper covers how to create a custom Twitter background to improve the marketing potential of one’s Twitter profile page. Implementing these changes may result in an increase in visibility and web traffic generated from the Twitter social networking website. December 24, 2008 Twitter Profile Enhancement Many Social Network Marketers don’t realize that they can use a custom Twitter background to hold additional information about their website and/or product. By following the simple steps below, anyone can create an enhanced Twitter profile page. Some Twitter profiles such as Twitter.com/battlesudoku, already implemented a smart tactic for using Twitter's custom background feature by adding a box with vital information about their service/site/product. Implementation An image-editing program, such as Photoshop or Microsoft Paint is required for this step. You can start with a blank image, or use the template provided in the web address below: http://www.seoexpert.tv/images/twitter_template_bg.png If you are creating a new image, it needs to be at last 2100px wide and 1900px high. This is to help insure consistency in the resolution for widescreen monitors. Play with the Design as Needed Create a sketch on paper or mentally of the ideal layout, and then bring that image to life in Photoshop or any preferred image-editing tool. Choose the ideal colors to use for the Twitter profile, however for those without good color combining skills, the website kuler.adobe.com can be used to choose a preferred color combination. Use a paint bucket tool to apply base background color, and then draw a horizontal rectangle about 20px high, all the way from 0 to the end of the image, using an additional color. If an info box is desired that is the same height as Twitter's main content div, the selection should start at exactly 83 pixels from the top, and it should not go beyond 240th pixel from the left of the image. Write any information in the white box as the social campaign mandates. At Twitter.com/battlesudoku, the message is clearly “Visit Our Website to Play Battle Sudoku”. Upload the Twitter Image To upload the new background image to Twitter, simply login to a profile at www.Twitter.com and select Settings from the top-right menu. Then click the Design tab and click the link to Upload a Background Image. Here is a quick video on how to do the upload: http://screencast.com/t/7srj88tMIOa When finished, the Twitter profile page should look similar to the one below, but with whatever customizations were done: Summary By using a custom Twitter background, Internet Marketers, such as Social Network Marketers, can improve product and website visibility through the Twitter social network. Find more Internet Marketing tips at www.SEOExpert.tv.