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					                                                                           appendixa
                                                                                      skinreactions


            Know Your Skin
            It’s your body’s largest living organ and provides a barrier of defense between you and your
            environment. But your skin does much more than simply cover what’s inside: It can tell a lot
            about you, like your age, how healthy you are, even how late you stayed up last night. So it’s
            no surprise that taking care of your skin is one of the most powerful weapons in the fight to
            fend off signs of aging.

            Not all skin is created equal, however. The skin on your face and neck is some of the most
            delicate on your body, so it requires extra care. Just like your body, it must be fed and nour-
            ished to remain healthy and vibrant – especially as we age and our skin’s renewal cycle
            starts to slow.



            Skin Structure
            Our skin is made up of three layers, each one playing a vital role in maintaining healthy skin.
            • The bottom layer, or subdermis, is made of fatty tissue that cushions the layers above it.
            • The middle layer, or dermis, contains collagen (a super-protein that gives skin its bounce)
              and elastin (which makes skin flexible and durable) for healthy, younger-looking skin. This
              is also where blood capillaries, nerves, hair follicles, and sweat and oil glands
              are found.                                                                                             1

            • The top layer, or epidermis, is where the critical function of cell renewal takes place.
              All of the skin care products have an effect on this layer of the skin.



            Skin Growth
            New skin cells are born at the base of the epidermis and slowly move upward, losing
            moisture and flattening out (B) as they rise until they form a paper-thin surface. This indis-
            pensable new surface helps guard against moisture loss and protects against environmental
            damage. The cells on the surface of the skin are continually sloughed off to accommodate
            replacement cells (A). The entire process takes up to three weeks for younger skin and
            about twice that long for mature skin.




                                                                                                            B
Epidermis                                                                                                Flattened cells




 Dermis                                                                                                  A
                                                                                                    Replacement
                                                                                                    cells

Subdermis
    appendixa
    knowyourskin


    Pores
    Pores are the openings in the skin’s surface through which hairs grow and oil from oil glands
    flows. The size of a pore is directly proportionate to the size of the oil gland under it, so large
    oil glands are responsible for enlarged pores. Although you can’t actually shrink or reduce
    pores, it is possible to make them appear smaller by removing oil from the skin’s surface.
    Some people are prone to clogged pores, which happens when dead cells inside the
    pore build up, mix with excess oil, and do not shed. The areas of the face that tend to
    clog the most are also the oiliest: the nose, forehead, and chin. While an overproduction
    of oil is a hereditary trait, effective care of the skin minimizes the effects of excess oil on the
    skin’s surface.

    Acne
    Contrary to popular belief, acne can occur at any age and usually results when a pore
    becomes clogged, ruptures, and turns inflamed. Refer anyone with a serious case of acne to
    a dermatologist.

    Proven Safe – Dermatologically, Allergy, Ophthalmologist, and Retin-A tested.
    All ARTISTRY® products are dermatologically and allergy tested to minimize the chance of irri-
    tation or allergic reaction. Those designed to be used near the eyes have also undergone
    ophthalmologist testing to ensure that they’re safe to use on this delicate area – even for
    contact lens wearers. And many products have also been proven to be compatible with skin
    undergoing Retin-A† therapy.

    Non-comedogenic/Non-acnegenic
    ARTISTRY products intended to be left on the skin (moisturizers, for instance) are non-comedogenic
2   and non-acnegenic, meaning they’re formulated and proven not to clog pores or cause acne.
    Ingredients are carefully chosen to minimize the potential of causing whiteheads or blackheads
    under the skin.




    †   Trademark: Retin-A (Johnson & Johnson, New Brunswick, N.J.).
                                                             appendixb
                                                                        smartfeatures


Smart Features
What makes ARTISTRY® skin care products and cosmetics so wonderful? Secret ingredients?
Sometimes. And sometimes they have smart features that simply make them more
effective, or more appealing – no secret about it. Learn about these four basic features dis-
cussed here and you’ll be able to impress clients with the importance of taking better
care of their skin.



Hydrolipid Matrix
Under perfect conditions, healthy skin can produce all the essential components that it
needs to keep it vital and vibrant. But it can’t always compensate for the damaging effects
of age, lifestyle, and the environment. That’s where Hydrolipid Matrix comes in.
Hydrolipid Matrix is a dual-performance complex that combines the effectiveness of
humectants with the latest technology of lipids. Humectants are naturally occurring
components that help trap and maintain moisture in contact with the skin’s surface cells. And
lipids work to help the skin control excessive moisture loss and maintain hydration.
Our exclusive Hydrolipid Matrix is a complete package of carefully researched and selected
ingredients that help provide your skin with superior moisturizers you and your clients can
count on to keep skin looking and feeling its best.

                                                                                                3




                                                  Hydrated skin retains more moisture
                                                  in upper layers; cells are plumped up.

Moisture escapes through rough,
dry skin.
    appendixb
    smartfeatures


    Natural Fragrances
    Not all fragrances are created equal. So we use only light, pleasing, natural fragrances in
    our skin care products. These fragrances help mask the unpleasant odors found in certain
    skin care products and imbue each product with a hint of scent. Only the purest natural oils
    like bois de rose, jasmine, mimosa, and palmarosa, to name a few, are selected for our skin
    care products.
    Products formulated for sensitive skin are entirely fragrance free, as are all products for use
    in the delicate eye area.

    SPF Coverage
    Recent research has shown that the sun’s harmful rays can actually damage skin on
    two different levels. UVB rays penetrate the top layers of the skin and cause sunburn
    and premature aging. Of even greater concern, however, are UVA rays, which penetrate
    deeper. They break down collagen and elastin, two elements that help maintain healthy,
    youthful-looking skin.
    Both ARTISTRY® Clarifying and Moisture Rich Moisturisers feature a PABA-free, SPF 15 sun-
    screen that helps guard against damaging UVA and UVB rays. This sunscreen also helps
    reduce the thinning of skin, loss of elasticity, collagen breakdown, and the formation of wrin-
    kles that result from exposure to ultraviolet light.




4




    Artistry SPF 15 sun protection                   Artistry SPF 15 sun protection




                                                      Undamaged            Damaged
                                                                           • Rough, dry surface
                                                                           • Thickened strateum
                                                                             corneum
       With Artistry    Without Artistry                                   • Thinned epidermis
       SPF 15. 87%      SPF 15                                             • Damaged melanocytes
       UV rays blocked.                                                    • Reduced collagen
                                                                           • Broken-down elastin
                                                             appendixb
                                                                       smartfeatures


Antioxidants
Free radicals cause premature wrinkles and other visible signs of aging. The sworn enemies
of youthful skin, they result from environmental factors like smoke, pollution, and sun. When
exposed to the skin, free radicals start a three stage chain reaction (see Stage 1, 2, & 3)
that damages skin and, over time, prematurely ages it. But antioxidants help keep free radi-
cals in their place. That’s why you’ll find naturally occurring antioxidants like vitamin E in
many ARTISTRY® Skin Care products such as TIME DEFIANCE® Creme and Lotion, which contain
ingredients that fight free radicals at all three stages.




                                                                                                 5




EPIDERMIS



DERMIS



SUBDERMIS


                   Stage 1
                   Free Radical
                             Stage 2
                      ➞




                             Free Radical
                                            Stage 3
                                    ➞




                                            Free Radical
    appendixb

    Notes




6
                                                                appendixc
                                                                            skinreactions


Handling Adverse Skin Reactions
Because no two people are alike, adverse skin reactions to any product should be evaluated
individually. What affects one person may not bother another.

All ARTISTRY® Skin Care and Cosmetic products have undergone extensive testing to make
sure they’re safe and won’t cause undesirable reactions to your client’s skin. But, because
everyone’s skin is different, no amount of testing and cautious product formulating can
guarantee that an individual will never develop a reaction to an ARTISTRY product.



An ounce of prevention
Follow these guidelines to help anticipate and minimize the chance of any irritations to
ingredients found in ARTISTRY products:
• Check the ingredient listing on each product’s outer package against any known allergies
  a client may have. If he or she is allergic to an ingredient in a particular product, do not
  recommend that product.
• Get in the habit of testing products that contain sunscreen and fragrance (Clarifying and
  Moisture Rich Moisturisers, for instance) on each client before recommending these products.
  Apply a small amount of the product to the inside of your client’s forearm or elbow. If a
  reaction occurs, he or she may have sensitive skin.
• Tell clients why you are testing the product on them before applying it. They’ll appreciate it   7
  as it’s far better to be cautious than to have a distressed client calling after experiencing
  a skin reaction.

Handle with care
If you have a client who does experience an adverse reaction to a product or group of products,
follow these guidelines to handle the situation in a professional manner.
• Assure clients that the Corporation takes irritation cases very seriously and that we work
  to prevent irritation incidents through stringent safety tests and incident tracking and
  documentation.
• Instruct the client to discontinue use of a particular product if he or she experiences
  visible signs of a reaction (redness, acne-like bumps, swelling, etc.).
• Tell the client to discontinue use of all products if he or she uses several products and
  is uncertain which one caused the problem. Once the irritation has disappeared, have
  the client re-introduce the products back into his or her daily routine one at a time to
  determine which are safe for him or her to use.
• If the signs of irritation don’t go away after product use has been discontinued, the client
  should consult a doctor.
• “Subjective” or slight signs of irritation like stinging, tingling, and burning are often only
  temporary sensations. Although the client can discontinue product use if these sensations
  occur, they usually either pass quickly or the user may develop a tolerance to them over
  a short time period. If, however, the sensation escalates to become visible signs of
  irritation, he or she should stop using the product.
    appendixc
    skinreactions


    • Respect a client’s decision to stop using a product if he or she experiences irritation.
      Claims such as “cosmetics that sting are better in quality” or “diluting the product with
      water will help alleviate the problem” are unsubstantiated and should never be made.
      Likewise, never tell your clients that what they have experienced is impossible.
    • Because each case is unique, use your best judgment and document the incident in as
      much detail as possible. Then notify the Corporation by calling Product Information at
      616-787-6279. This is not only good client service but it is also vital to ongoing product
      research and development.
    • Never attempt to diagnose the specific cause of a reaction or attempt to “cure” the client
      of the condition yourself. That is best left to a doctor.




8
                                                              appendixd
                                                   frequentlyaskedquestions


Frequently Asked Questions & Answers
Artistry Brand “Top 5” Claim
Q. The ARTISTRY® Brand is claimed to be among the world’s top five largest-selling
brands. Other brands make similar claims. How is all this information derived?
A. It is important to understand the exact language of the claim. The ARTISTRY claim is
as follows:
ARTISTRY is among the world’s top five largest-selling prestige brands of facial skin care and
colour cosmetics. Others in this distinguished group include: Clinique, Lancôme, Estée Lauder,
and Sofina. This is based on a 2000 Euromonitor International study of global retail sales.

Q. Why Euromonitor?
A. Euromonitor International is a leading provider of global consumer market intelligence
with a focus on consumer goods, electronics, and health care markets in 62 countries.
Headquartered in London, Euromonitor International has over 600 research contacts around
the world. Euromonitor International was commissioned to provide an objective analysis of
the sales of cosmetics globally.

Q. How was ARTISTRY categorized as a prestige brand?
A. Our high-quality formulas, elegant packaging, and technologically advanced product inno-
vation have allowed ARTISTRY to be independently classified as a prestige facial skin care and
colour cosmetics brand by Euromonitor International.

Q. How was the research conducted?
A. Euromonitor International already held a considerable database of global, regional, and         9
national market information. This included general consumer goods as well as specific data
on sectors within the cosmetics industry. In our case, we were interested only in facial skin
care and colour cosmetics. This includes: facial moisturizers, cleansers, and toners; facial
makeup; eye makeup; lip products; and nail products.
Euromonitor International analyzed existing data and identified where information was
lacking. They then gathered the relevant statistical and anecdotal intelligence to fill in where
needed. Data was also cross-checked, as occasionally there are discrepancies between
company-reported figures and other sources. Special attention was paid to checking differ-
ences between retailers’ selling prices versus manufacturers’ selling prices, year of data, and
geographical coverage. Data on company sales were largely obtained from company annual
reports and online reports written by specialist and generalist market reporters. Where
data did not match up, interviews were conducted with the companies involved.

Q. Why are some well-known brands not on this list?
A. We specifically restricted this to “prestige” or “premium” brands. Many of the popular
mass or “drug store” cosmetic brands are not included here. Prestige brands are differenti-
ated from the mass brands by quality, market position, packaging, and pricing.

Q. What are some other prestige brands beyond the first five?
A. These include Shiseido UV White, Chanel, Shiseido Elixir, MAC, Faircrea, Blanchir,
Christian Dior, Clarins, Prescriptives, Yue-Sai, Elizabeth Arden, and many others.

Q. How does ARTISTRY ensure safety?
A. In addition to rigorous formula testing, the ARTISTRY brand demands some of the strictest
and most advanced safety testing, so you can have complete confidence that each ARTISTRY
product is clinically proven and guaranteed to perform.
     appendixd
     frequentlyaskedquestions


     General Skin Care
     Q. Which ARTISTRY® Skin Care products contain alcohol, and why?
     A. Various ARTISTRY products contain different kinds of alcohol for different reasons. Ethanol
     (SD Alcohol 40) in Clarifying Oil Control Toner helps remove excess oils and sebum from the
     skin. Fatty alcohols, which are non-drying, work as thickeners and emollients. Behenyl
     Alcohol is used in the moisturizers. Cetyl Alcohol is used in Moisture Rich Vitalising Cleanser,
     Moisture Rich Protective Moisturiser, Delicate Care Cleanser, and TIME DEFIANCE® Nighttime
     Renewal Creme. Benzyl Alcohol, a non-volatile aromatic alcohol, is used in Delicate Care Toner.

     Q. Why aren’t all ARTISTRY products non-comedogenic?
     A. Only products that have the potential to clog pores need to be tested for non-
     comedogenicity and labeled non-comedogenic.
     Comedones (plugs that form in the opening of pores) take several weeks to form and are
     not the result of a single product application, so only products that are left on the skin (ton-
     ers, moisturizers, foundations) are tested for non-comedogenicity. Products that are applied
     and immediately removed (cleansers, masques) are not left on the skin long enough to clog
     pores. Therefore, the claim “non-comedogenic” is not necessary for these products.

     Q. Is it necessary to apply sun-protection lotions on top of ARTISTRY moisturizers?
     A. That depends. If you simply need protection from incidental exposure as you go about
     your normal, everyday activities, ARTISTRY Clarifying and Moisture Rich Moisturisers are
     sufficient. Both contain sunscreens that provide SPF 15 protection.
     If you intend to be in the sun for long periods of time, you can still depend on ARTISTRY
     Clarifying and Moisture Rich Moisturisers. Both will allow you to stay in the sun up to 15
10
     times longer than without protection when applied liberally. These products are not water or
     sweat resistant so apply often when you are active – swimming, biking, running, or
     gardening, for example.

     Q. Which products do teenagers need?
     A. Because many teenagers have oily skin, the Clarifying System is an ideal choice. If a teen
     does not have oily skin, refer to the Skin Care Assessment Chart and Skin Care Routine
     Chart for appropriate recommendations.

     Q. Which products should men use and in what order?
     A. Men can assess their skin care needs as women do. Refer to the Skin Care Assessment
     Chart and Skin Care Routine Chart in Section 2, Skin Care, pages 3-5.

     Daily Skin Care
     Q. Can the Daily Systems Skin Care products be mixed and matched?
     A. Yes. While each system is formulated to accommodate a specific skin type, individuals
     may find they want to customize for their individual needs.

     Q. Do oily-skinned people need a moisturizer?
     A. Yes. Moisturizers complete the skin care process by providing an essential barrier to the
     skin, which gives it a healthy balance. This includes oily skin.

     Q. At what age can people start using the skin care systems?
     A. People often begin using ARTISTRY Skin Care products during their teenage years.
                                                              appendixd
                                                    frequentlyaskedquestions


Age-defying Skin Care
Q. What are some of the reasons TIME DEFIANCE® products were launched?
A. TIME DEFIANCE Nighttime Creme and Lotion were launched:
1. To capitalize on the growing global anti-aging skin care market by setting the standard in
   antioxidant and enzyme skin care technology (Defense Complex 3.0).
2. To offer IBOs skin care products with a distinct performance advantage so they could
   increase their pride in the ARTISTRY® Brand and attract new customers to the brand.
Added to this product line is TIME DEFIANCE Daytime Protection Creme with SPF 15, which helps
fight the visible signs of aging while helping to protect your skin from daily sun damage.

Q. I’ve noticed more products now have the TIME DEFIANCE name. Why?
A. The TIME DEFIANCE brand was created to specifically address the needs of maturing skin.
As we have developed our age-defying skin care line, we have found that certain products,
such as Vitamin C + Wild Yam and Alpha Hydroxy Serum Plus, meet our strict criteria and
have earned the right to bear the TIME DEFIANCE name.

Q. Is it true that the Nighttime and Daytime products do more than reduce the
appearance of wrinkles?
A. Yes. This is one of the top benefits, but other impressive benefits include:
   Diminishes the appearance of fine lines.
   Improves skin elasticity.
   Improves skin firmness.

Q. What is the primary function of the cremes and lotion (i.e., what do these                     11
products do)?
A. Of course, they all hydrate and moisturize skin, but their primary purpose is to fight the
visible signs of aging on two levels: the current appearance of wrinkles and the long-term
damaging effects of free radicals. All visibly reduce the appearance of fine lines and wrinkles
and contain Defense Complex 3.0, today’s ideal antioxidant technology.
The Nighttime products also contain special night ingredients such as CoEnzyme Q10
(CoQ10), vitamin A, and a vitamin C derivative, which help the skin recuperate after a day of
damaging exposure to sunlight, pollution, air conditioning, dryness, and more. And the
Daytime Protection Creme contains SPF 15 to help prevent sun damage.

Q. How effective are TIME DEFIANCE Nighttime Renewal Creme and Lotion and Daytime
Protection Creme?
A. They are very effective at reducing the appearance of fine lines and wrinkles
and at improving skin’s firmness and elasticity. These products:
Reduce the appearance of fine lines by 30% in 12 weeks.
Reduce the appearance of wrinkles by over 50% in 12 weeks.
Improve skin’s firmness by over 25% in 12 weeks.
Improve skin’s elasticity by 19% in 12 weeks.

Q. Do the cremes and lotion really reduce the appearance of already-formed
wrinkles and/or fine lines?
A. Yes, all ARTISTRY claims are based on rigorous testing and research, and not wishful
thinking! Third-party clinical tests proved that they visibly reduce the appearance of fine
lines and wrinkles.

Q. How soon does this improvement show?
A. An instant moisture surge is realized with the first application.
     appendixd
     frequentlyaskedquestions


     Q. What is Defense Complex 3.0 and how does it work?
     A. Only ARTISTRY® products contain Defense Complex 3.0. It is today’s ideal* antioxidant tech-
     nology because it represents the next generation of skin science. It is a unique
     combination of antioxidants and enzymes. It’s the “secret ingredient” found in our most
     advanced age-fighting formulas ever: ARTISTRY TIME DEFIANCE® moisturizers.
     Here’s the biology: Free radicals, triggered by the environment (sunlight, pollution, etc.)
     cause damage to skin in three stages. Think of free radicals as a sort of molecular pollution
     roaming the surface of your skin looking to cause damage that leads to the signs of aging.
     Antioxidants (or “anti-free radicals”) neutralize free radicals.
     Here’s how it works: Typical antioxidants such as vitamin E, grape seed extract, and green
     tea are effective antioxidants, but they only can work at the third stage of damage. What
     about the damage caused at stages one and two? The ideal defense is not about having
     a large number of different types of antioxidants, it’s about having the RIGHT antioxidants.
     Defense Complex 3.0 contains ingredients that are designed to work not only at stage three,
     but also at stage one and stage two. It’s this three-pronged approach that makes Defense
     Complex 3.0 today’s ideal antioxidant technology.
     Here are the ingredients and how they work:
     SOD (superoxide dismutase): Helps neutralize free radicals at stage one. It is the first ingre-
     dient on the scene when free radicals are formed.
     Glutathione: Helps neutralize free radicals at stage two.
     Citrus bioflavonoids, grape seed extract, green tea, vitamin E, and turmeric extract all work
     at stage three, the last line of defense.
12   Defense Complex 3.0 is the first antioxidant complex designed to neutralize free radicals at
     all three stages of free radical damage.

     Q. Defense Complex 3.0 provides up to 10 hours of long-term antioxidant defense.
     Why is this important?
     A. Antioxidants are like energy – once used up, they’re gone. Antioxidant effectiveness gets
     “used up” as they neutralize free radicals. Since free radicals are caused by environmental
     factors like sunlight and pollution – factors that interact with the skin throughout the day –
     long-term protection is best. The clinical study on these TIME DEFIANCE products showed that
     Defense Complex 3.0 helped protect from free radical damage for up to 10 hours.
     From an IBO perspective, this is extremely important as a competitive advantage.

     Q. So there are three stages of free radical damage. What are they?
     A. Each stage attacks a different part of the skin. For the scientist in all of us, this is how the
     stages break down:
     1) Stage one damage: The superoxide radical primarily attacks enzymes and lipids.
     2) Stage two damage: The hydrogen peroxide radical can react with proteins and DNA.
     3) Stage three damage: The hydroxyl radical can react with anything (proteins, lipids,
        enzymes, etc.).




     **Based on the most advanced research, scientists believe that it is best to use a three-stage approach to counter the effects of free radicals.
                                                              appendixd
                                                   frequentlyaskedquestions


Q. Defense Complex 3.0 is very complex science. How do I communicate this to
my customers in a way they can understand?
A. It is cutting-edge science, but it shouldn’t be complex. Try this simple two-sentence
explanation:
“Defense Complex 3.0 is today’s ideal antioxidant technology because it protects at every
stage of free radical damage. Typical antioxidant technology found in competitors’ products
only protects from the last stage, after damage has already been done.”
You can also get creative and try storytelling – make an analogy:
“If it were cold outside, would you prefer three layers of clothing or just one? With Defense
Complex 3.0, you are getting those three layers of protection. With typical competitive prod-
ucts, you are only getting one. This is how Defense Complex 3.0 works, too. There
are three layers of protection as opposed to just one.”

Q. What does the “3.0” stand for in Defense Complex 3.0?
A. Free radicals damage skin at three stages. The Defense Complex 3.0 antioxidant
complex is designed to fight free radicals at each of these three stages.

Q. What products contain Defense Complex 3.0?
A. TIME DEFIANCE® Nighttime Renewal Creme, Lotion, Daytime Protection Creme, and
Hydroplenish Foundation all contain Defense Complex 3.0. Some of the most important
benefits these products deliver beyond free radical protection:
Instant moisture surge.
Visible reduction in the appearance of wrinkles.
Skin looks softer, smoother, and younger.

Q. Which ingredients in Defense Complex 3.0 are Nutrilite-approved ingredients?                  13
A. These include turmeric extract, citrus bioflavonoids, grape seed extract, green tea,
vitamin E. Superoxide dismutase and glutathione are the two remaining ingredients and they
are not from Nutrilite.

Q. Why do these products contain a fragrance?
A. Fragrance is added for aesthetic purposes. Many people like a pleasant fragrance in their
skin care products. Also, since these formulas contain a large number of natural, NUTRILITETM
ingredients (many of which may have unpleasant odors), fragrance is necessary to make the
product appealing.

Q. Are TIME DEFIANCE products appropriate for sensitive skin?
A. Yes. These products have been tested to be acceptable for persons with sensitive skin.
This does not mean that no one will ever have a reaction to the product – everyone’s skin is
different – but it does mean that the formulas have been used successfully by people with
sensitive skin during clinical tests.
If a customer has a serious concern, suggest trying a small amount of the formula on the
back of a hand or a forearm for a few days. If there’s no reaction, try a small amount on a
small area of facial skin before fully including the formula into the daily skin care routine.

Q. Why are the TIME DEFIANCE products so expensive? Isn’t something available at a
lower price?
A. How much would you pay to look your best? Across any industry, the best products cost a
little more because of the advances in technology and the research behind the formulas.
Compare TIME DEFIANCE products with similar products from our competition – Estée Lauder,
Lancôme, or Shiseido. You will find that TIME DEFIANCE products are extremely competitive,
especially since they contain Defense Complex 3.0, today’s ideal antioxidant technology and
the first complex designed to fight free radicals at every stage of their destructive path.
     appendixd
     frequentlyaskedquestions


     Q. Why are Nighttime Renewal Creme and Lotion coloured the way they are?
     A. The creme and lotion do not contain any artificial colours: they are naturally coloured.
     The yellowish tint of TIME DEFIANCE® Lotion is primarily from CoEnzyme Q10 (CoQ10), an
     extremely yellow ingredient. The beige colour of TIME DEFIANCE Creme comes from the other
     natural antioxidants.

     Q. Can I use the Nighttime Renewal Creme and Lotion in the eye area?
     A. These products have been dermatologist tested and allergy tested for safety, but have not
     been specifically designed for the eye area. Use ARTISTRY® Replenishing Eye Creme or
     TIME DEFIANCE Vitamin C + Wild Yam for the delicate eye area.

     Q. What kinds of safety testing has been done on the Nighttime Renewal Creme
     and Lotion?
     A. Like all rigorously tested ARTISTRY products, they have been dermatologically tested and
     allergy tested. The formulas have also been compatibility tested with Retin-A and Renova†,
     tested to be acceptable for persons with sensitive skin, and also tested to be non-
     comedogenic/acnegenic (won’t clog pores).
     Q. Why is there a Nighttime Creme and a Lotion? How do I know which one to use?
     A. TIME DEFIANCE Creme and Lotion both visibly reduce the appearance of wrinkles and
     improve surface texture, tone, firmness, elasticity, and feel of skin. Use the creme formula
     for normal-to-dry mature skin and the lotion formula for normal-to-oily skin.

     Q. What is the difference between TIME DEFIANCE Daytime Protection Creme and the
     Nighttime Renewal products?
     A. The Daytime Protection Creme contains SPF 15. The night creme and lotion don’t.
14   The night creme and lotion contain CoEnzyme Q10 (CoQ10).

     Q. When and in what order should I use Age-defying products?
     A. Consult the Skin Routine Chart in Section 2, Skin Care, page 4 and 5.

     Q. Should everyone use TIME DEFIANCE Vitamin C + Wild Yam?
     A. It’s not necessary for everyone. Vitamin C + Wild Yam was developed especially for those
     whose current or past lifestyle caused sun and/or environmental damage to their skin and for
     the skin care needs of mature women. It’s an intensive spot treatment proven to reduce the
     appearance of wrinkles by 58%, especially around the eye area.

     Q. Are AHAs really good for my skin?
     A. Yes. Daily exfoliation can provide immediate benefits for improving the skin’s surface tex-
     ture. In fact, texture and smoothness are proven to improve in as little as 24 hours.

     Q. Can I use Alpha Hydroxy Serum Plus with other ARTISTRY moisturizers?
     A. Yes. ARTISTRY Alpha Hydroxy Serum Plus has been clinically shown to enhance the
     effectiveness of other ARTISTRY moisturizers. It is recommended for all skin types.

     Q. Can people with sensitive skin use the Alpha Hydroxy Serum Plus?
     A. Yes. Clinical testing proves that ARTISTRY Alpha Hydroxy Serum Plus can be recommended for
     people with sensitive skin. Those with delicate or sensitive skin should start slowly. Apply
     once a day and increase to twice a day as the skin responds positively.




     †   Trademarks: Retin-A and Renova (Johnson & Johnson, New Brunswick, N.J.).
                                                                appendixd
                                                     frequentlyaskedquestions


Q. Can I use Alpha Hydroxy Serum Plus, TIME DEFIANCE® Vitamin C + Wild Yam
Treatment, and BRIGHT IDEA® Illuminating Essence around the eyes?
A. Yes. They are all clinically tested, dermatologically tested, allergy tested, and ophthalmolo-
gist tested. They are recommended for use on the face and eye area.

Q. How long should I use an AHA product? If I stop, will the benefits disappear?
A. The most dramatic changes occur within four to 12 weeks. Continued use will result in
additional improvements. If you stop using it, the benefits will begin to diminish. Skin care
is like health care; it is a lifetime program.

Q. What is the difference among TIME DEFIANCE Vitamin C + Wild Yam Treatment,
Alpha Hydroxy Serum Plus, Replenishing Eye Creme, BRIGHT IDEA Illuminating Essence,
TIME DEFIANCE Daytime Protection Creme, and TIME DEFIANCE Nighttime Renewal Lotion
and Creme, and TIME DEFIANCE Intensive Repair Serum?
A. While all of these products help deliver younger-looking skin, they each work in different
ways to deliver specific results:
TIME DEFIANCE Vitamin C + Wild Yam Treatment
Wrinkle-fighting spot treatment. Use twice daily as a spot treatment on fine lines and wrinkles.
Intensive treatment reduces the appearance of wrinkles by up to 58% around the eye area.
It combines potent antioxidant and free radical-fighting benefits of vitamin C with wild yam
extract, known for its benefits on aged skin.
Alpha Hydroxy Serum Plus
Skin exfoliator. Use twice daily all over the face. Accelerates the skin’s natural exfoliation
process to improve colour uniformity of the skin. Provides firmer skin while improving skin
texture and the appearance of fine lines with regular use.                                          15
Skin Refinishing Lotion
A softer daily exfoliator with oats, not acid. An exfoliating, moisturizing lotion that instantly
and remarkably improves skin smoothness.
Replenishing Eye Creme
Targets under-eye puffiness and dark circles. Use twice daily on eye area. Noticeably reduces
the appearance of dark circles by over 29% in 12 weeks.
BRIGHT IDEA Illuminating Essence
Evens and brightens skin tone. Use twice a day to illuminate and even irregular skin tone
and to promote a more youthful, radiant complexion. Improves tone, clarity, and evenness of
skin tone by 66% in 12 weeks. Improves skin brightness by 37% after two weeks and
116% after 12 weeks.
TIME DEFIANCE Nighttime Renewal Lotion and Creme
Intense wrinkle-fighting moisturizers. Use nightly all over the face and neck. Skin-revitalizing
formulas help the skin recuperate from daily stresses from sun, pollution, wind, cold, and air
conditioning. Visibly reduce the appearance of wrinkles by over 50% and improve dryness
by over 97% in 12 weeks of regular use. Dramatically improve surface texture, tone, and
feel of skin. Improve skin’s firmness and elasticity. TIME DEFIANCE Daytime Protection Creme
has the same age-defying ingredients as the Nighttime Renewal products but also contains
SPF 15 to help prevent sun damage.
TIME DEFIANCE Intensive Repair Serum
Reverses the signs of aging in just 14 nights. Use quarterly to boost skin’s natural ability to
repair past damage and optimize skin health. Apply one vial of serum to face and neck for
14 consecutive nights. Intensive Repair Serum uses a patent-pending formula to both repair
and protect skin. The Deep Nourishing Action Complex improves skin clarity by 261%, fine
lines by 99%, and skin smoothness by 83%.
     appendixd
     frequentlyaskedquestions


     Q. Is it safe to use Alpha Hydroxy Serum Plus, Replenishing Eye Creme, Skin Refinishing
     Lotion, BRIGHT IDEA® Illuminating Essence, and all TIME DEFIANCE® products together?
     A. Yes. All these products are safe to use in combination.
     Q. Why is TIME DEFIANCE Intensive Repair Serum recommended for use three to four times
     a year?
     A. The product was designed to benefit skin when it has been subjected to stress due to
     seasonal changes.
     Q. Can the serum be used monthly, or for more than the recommended 14 days? What
     would be the benefit of using the product more often?
     A. TIME DEFIANCE Intensive Repair Serum is safe for daily use if desired. Using the product
     more that three to four times a year would continually assist in the skin’s natural repair
     mechanism whenever skin is stressed.
     Q. Could TIME DEFIANCE Intensive Repair Serum be used as little as once a year?
     A. Yes. However, to minimize the appearance of aging to the surface of the skin, we recom-
     mend that the product be used at least three or four times a year. If you choose to use it
     only once, we recommend that you use it during a summer month, since most skin damage
     occurs due to exposure to UV light.
     Q. If I miss a day of use, do I need to start the process over again? Or can I resume
     use without missing any of the benefits of the product? What if I miss more than one
     day of use?
     A. We have no data on stop-and-go use of the product, but it would provide benefits even if
     a day or two were missed. Maximum benefits and results are achieved if the program is
     used continuously for the recommended 14 days.
16
     Q. Why did ARTISTRY® develop a regimen specifying a 14-day period?
     A. TIME DEFIANCE Intensive Repair Serum is concentrated and was designed to be used as an
     intensive treatment. Skin normally renews itself fully during the process of about one month.
     Intensive Repair Serum was designed to help skin renew itself in half that time (14 days).
     Q. What does the Deep Nourishing Action Complex consist of?
     A. The Complex is designed to help repair and protect the skin from the signs of premature
     aging. It contains four powerful ingredients: T4 endonuclease (repair); vitamin c derivative
     (protect); licorice root (protect); and alpinia leaf extract (protect).
     Q. What is T4 endonuclease?
     A. T4 endonuclease is a bioengineered restorative enzyme based on the natural recovery
     system found in marine algae. Algae, which floats on the surface of the ocean, is constantly
     exposed to UV light from the sun, and yet it manages to escape damage and flourish in this
     harsh environment. T4 endonuclease mimics this natural recovery system.
     Q. What is the source from which the T4 endonuclease is derived?
     A. T4 endonuclease is derived from biotechnology. This material is obtained from a naturally
     occurring bacterium that can be found in (but not sourced from) the ocean, as well as in
     other sources such as milk.
                                                             appendixd
                                                   frequentlyaskedquestions


Q. What is the order of use for this product?
A. The product is to be used at night after cleansing and toning. The proper order of use is:
• ARTISTRY® Eye & Lip Makeup Remover
• ARTISTRY Cleanser
• ARTISTRY Toner
• TIME DEFIANCE® Intensive Repair Serum
• Blemish Control
• Replenishing Eye Creme
• TIME DEFIANCE Vitamin C + Wild Yam
• Skin Refinishing Lotion or Alpha Hydroxy Serum Plus
• BRIGHT IDEA® Illuminating Essence
• TIME DEFIANCE Nighttime Renewal Creme/Lotion
Q. Why do you recommend using the product at night?
A. Because at nighttime your entire body, including the cells in your skin, is in repair mode,
working to heal any damage done during the day. By using TIME DEFIANCE Intensive Repair
Serum at night, you will be aiding your skin’s natural ability to heal itself.
Q. How quickly will I see a difference in my skin?
A. This product was designed to deliver visible results in 14 nights.
Q. If I have a bad sunburn, can I use this product?
A. Before applying any product to a bad sunburn, consider if the product will add to the irri-
tation of the skin. You may choose to wait for the inflammation to subside before continuing
with the daily regimen.
                                                                                                 17
Q. How long will the benefits of a treatment with TIME DEFIANCE Intensive Repair
Serum last?
A. The benefits will last, but it greatly depends on an individual’s skin and exposure to
environmental damage such as smoke and pollution. The consumer must use a daily sun-
screen to prevent further UV damage and a regular skin care regimen to maintain results.

Special Skin Care Treatment
Q. Why are we offering the ARTISTRY Spa Collection?
A. Spa products have been coming on strong over the last year as time-crunched women
want to take time to relax in the privacy of their own homes. Through research, we learned
that the ARTISTRY woman is leading a multifaceted life as she balances her career, her home,
and her ARTISTRY business. The ARTISTRY Spa Collection seemed like the perfect complement
to a busy lifestyle because it offers products that re-energize the mind and relax the body.
Q. Why was pink grapefruit chosen as the fragrance?
A. Around the world, citrus fragrances are thought of as refreshing and clean. In addition,
research shows that the pink grapefruit fragrance evokes happy feelings. Pink grapefruit
fragrance is also recommended as a good way to relieve stress and clear the mind.
Q. What is the order of use for the three products?
A. Wash the skin first with the Foaming Body Wash, then gently massage with the Sugar
Scrub. As a final step, apply Moisture Soufflé to moistened skin.
Q. Can I use the products every day?
A. Gentle enough to use daily, the Foaming Body Wash and Moisture Soufflé are a great
start to the day. The Sugar Scrub is recommended for use two to three times a week for
a total spa experience.
     appendixd
     frequentlyaskedquestions


     Q. Can the ARTISTRY® Spa Collection be used on the face?
     A. The ARTISTRY Spa Collection was developed for the body only, not intended for the face.
     The ARTISTRY cleansers, Polishing Scrub, and moisturizers are formulated for the special
     needs of facial skin.
     Q. Are there other ARTISTRY products that can be incorporated into the
     spa experience?
     A. Yes. The new ARTISTRY Masques and Scrub were also spa-inspired formulations. Wash
     away impurities and exfoliate your face with the Polishing Scrub, follow with your masque
     of choice, either the Moisture Intense Masque or Pore Cleansing Masque, while relaxing in
     the tub. Take it a step further, and use the Sugar Scrub on hands or feet when giving
     yourself a manicure or a pedicure.
     Q. What is the purpose of ARTISTRY BRIGHT IDEA® Illuminating Essence?
     A. ARTISTRY BRIGHT IDEA Illuminating Essence is designed to improve the brightness of skin
     that has become dull in appearance due to factors such as aging and sun damage.
     Q. Who is BRIGHT IDEA Illuminating Essence recommended for?
     A. People concerned with dull, damaged skin caused by factors such as sun exposure
     and irritation.
     Q. How fast can you see the results?
     A. When asked this question, 58% of panelists noticed results in only two weeks. By three
     weeks, 86% noticed results.
     Q. How much does skin brightness increase vs. not using BRIGHT IDEA Illuminating
     Essence at all?
18   A. Skin brightness improved by 116% in 12 weeks of use.
     Q. Is there an improvement in the reduction of freckles?
     A. The best way to deal with this type of unevenness is to protect the skin from the sun with
     a good UVB/UVA sunscreen. This will help prevent the stimulation that causes the freckles to
     become more prominent. The second step would be to include BRIGHT IDEA into the routine in
     order to brighten the skin.
     Q. What is the difference between BRIGHT IDEA Illuminating Essence and Alpha Hydroxy
     Serum Plus and Skin Refinishing Lotion?
     A. Alpha Hydroxy Serum Plus and Skin Refinishing Lotion work to increase the rate of cell
     renewal in the top layers of skin. This leads to a smoother, more uniform texture. BRIGHT IDEA
     Illuminating Essence works to even the skin tone and make it brighter and more translucent.
     When used together, you can expect a brighter, more even, skin tone and texture.
     Q. What are the benefits to menopausal skin?
     A. Black cohosh is known to help improve the condition of skin in women going through
     menopause.
     Q. Is there a need to use sunscreen after applying BRIGHT IDEA Illuminating Essence?
     A. Yes, it is very important to use a moisturizer with UVB/UVA sunscreens. Sunscreens help
     protect the skin from the sun, which is a major cause of uneven and dark skin tone.
     Products to use are: Clarifying Balancing Moisturiser, Moisture Rich Revitalising Moisturiser,
     and TIME DEFIANCE® Daytime Protection Creme.
                                                                appendixd
                                                     frequentlyaskedquestions


Q. How often should I use the ARTISTRY® Polishing Scrub?
A. The Polishing Scrub should be used two to three times per week. Overuse can result in
abraded and irritated skin.

Q. In what order of my daily regimen do I use the Polishing Scrub?
A. Use the scrub in place of your cleanser every two to three days. Follow with toner.

Q. What are the blue beads in the Polishing Scrub and what is their purpose?
A. The blue beads are hydrogenated jojoba oil that help gently exfoliate. While being
massaged over the skin, they melt and help break down oil on the surface of skin and
cleanse the skin.

Q. Can the Polishing Scrub be used around the eye area?
A. Since the area around the eye is very delicate, it is not recommended to use the
Polishing Scrub.

Q. Do you recommend using the Polishing Scrub on sensitive skin?
A. If you have sensitive skin, try using the product on a small area of the face to test for
sensitivities before using on the entire face.

Q. Do you recommend using the Polishing Scrub on combination skin?
A. Yes, this product is ideal for combination skin. It will help exfoliate dry flaky skin while
cleansing the face of excess surface oils.
Q. What are the major changes in the new Polishing Scrub?
A. The new scrub is formulated with dual beads – one slowly dissolves and helps to cleanse
                                                                                                     19
the skin of surface oils while the other maintains its structure to help exfoliate the outer layer
of the skin. Also, the scrub contains Nutrilite-approved chamomile, which is known for its
skin-soothing properties, and Nutrilite-approved ginseng, known for its clarifying properties.

Q. Does the Polishing Scrub contain oil?
A. For all practical purposes the product is oil free. On the label you will see “hydrogenated
jojoba oil.” This ingredient, is a solid waxy substance – not an oil.

Q. Does the Polishing Scrub contain a fragrance?
A. Yes, the scrub does contain a clean tangerine-berry fragrance.

Q. How often should I use the ARTISTRY Moisture Intense Masque?
A. The Moisture Intense Masque should be used two to three times per week for normal-to-
dry skin. If your skin is very dry, you may require additional moisturization.

Q. Can skin be over moisturized by using the Moisture Intense Masque?
A. No, skin will regulate itself. If you apply too much moisturizer you will notice that it takes
longer to soak into the skin. Thus the skin is not letting itself become over moisturized.

Q. In what order of my daily regimen do I use the Moisture Intense Masque?
A. It is best to cleanse the face with your regular cleansers and then use the masque.
After removing, it is recommended to follow with the toner, treatment products, and then
a moisturizer.
     appendixd
     frequentlyaskedquestions


     Q. What are the major ingredients and their function in the new Moisture
     Intense Masque?
     A. The Moisture Intense Masque contains Nutrilite-approved chamomile, known for its
     skin-soothing properties as well as mango butter, aloe butter, and cocoa butter, which
     are natural emollients.

     Q. Can the Moisture Intense Masque be used around the eye area?
     A. The masque is not ophthalmologist tested and is not recommended to be used in the eye
     area. It can be placed around the orbital bones, literally looking like a mask on your face.

     Q. Do you recommend using the Moisture Intense Masque on sensitive skin?
     A. Yes, the Moisture Masque is safe to use on sensitive skin.

     Q. Do you recommend using the Moisture Intense Masque on combination skin?
     A. This masque may be useful if you occasionally experience dry skin or dry patches of skin. You
     can also try using a combination of the Pore Cleansing Masque and Moisture Intense Masque for
     combination skin. Apply the Pore Cleansing Masque to the t-zone, which is typically more oily,
     and apply the Moisture Masque on the cheeks and chin, where skin can be drier.

     Q. What is the fragrance in the Moisture Intense Masque?
     A. It’s a light cucumber-honeysuckle fragrance that aids in relaxation.

     Q. Can the Moisture Intense Masque be used on the body?
     A. Yes, the masque can be used as a moisturizing treatment on dry skin (for example,
     elbows and hands).
20
     Q. How often should I use the ARTISTRY® Pore Cleansing Masque?
     A. The Pore Cleansing Masque should be used two to three times per week.

     Q. In what order of my daily regimen do I use the Pore Cleansing Masque?
     A. It is best to cleanse the face with a Daily Skin Care System Cleanser first. Then use the
     masque. After the masque is removed, it is recommended to follow with the toner, other
     treatment products, and a moisturizer.

     Q. What are the major ingredients and their functions in the new Pore
     Cleansing Masque?
     A. The Pore Cleansing Masque contains Nutrilite-approved ginseng, known for its clarifying
     properties, as well as zinc and copper salts, essential for skin health.

     Q. Is the Pore Cleansing Masque still effective if it doesn’t dry completely?
     A. Yes, the masque still absorbs oils yet does not dry out the skin. If left on, the masque will
     completely dry. However, this drying is not necessary because the masque will still absorb
     oil and cleanse the skin.

     Q. Is the Pore Cleansing Masque drying to the skin?
     A. Used properly, two to three times a week, it will not dry the skin. This product is formulated to
     cleanse the skin of excess surface oils and debris while not drying out the skin. Overuse can
     result in taut, overly dry-feeling skin.
     Q. Can the Pore Cleansing Masque be used around the eye area?
     A. The masque is not ophthalmologist tested, so it is not recommended to be used around
     the eye area.
     Q. Do you recommend using the Pore Cleansing Masque on sensitive skin?
     A. Yes, the Pore Cleansing Masque is safe to use on sensitive skin.
                                                                                appendixd
                                                                           frequentlyaskedquestions


Q. Do you recommend using the Pore Cleansing Masque on combination skin?
A. Yes, the Pore Cleansing Masque is ideal for combination skin. It will deep clean without
drying the skin. Combination skin can also use the Pore Cleansing Masque and Moisture
Masque at the same time. First, apply the Pore Cleansing Masque to the t-zone, which is
typically more oily, then apply the Moisture Masque on the cheeks and chin, where skin
tends to be drier.

Q. Does the Pore Cleansing Masque contain oil?
A. No, this product is oil free.

Q. What is the fragrance in the Pore Cleansing Masque?
A. It’s a honeydew-blossom fragrance.

Q. Are the Polishing Scrub, Pore Cleansing Masque, and Moisture Intense Masque
compatible with Retin-A/Renova† treatment?
A. The Polishing Scrub, Pore Cleansing Masque, and Moisture Intense Masque were not
tested for Retin-A/Renova compatibility.
Q. Are the Polishing Scrub, Moisture Intense Masque, and Pore Cleansing Masque
allergy and dermatologically tested?
A. Yes, these products are allergy and dermatologically tested. They are safe to use and the
majority of the population will not experience a reaction. As with all skin care products, there
are a small percentage of people who may experience irritation.

Q. Can men and teens use the Moisture Intense Masque, Polishing Scrub, and Pore
Cleansing Masque?                                                                                     21
A. Yes, teens and men can use the ARTISTRY® Moisture Intense Masque, Polishing Scrub, and
Pore Cleansing Masque.

Q. Is the Blemish Control Acne Treatment gel for people with sensitive skin?
A. While this product is non-comedogenic/non-acnegenic and was allergy and derma-
tologically tested, it was not specifically designed for sensitive skin. Try the product on a
small area of your skin and if it becomes irritated, stop using the product and consult
your doctor.

Q. Will the Blemish Control Acne Treatment take away redness?
A. This product was developed to manage, treat, and heal blemishes. While the product was
not developed or tested to get rid of redness, eventually, as blemishes heal, redness will
diminish. In addition, this product contains Nutrilite-approved chamomile which is known
for its skin-soothing properties.

Q. Does the Blemish Control Acne Treatment cause itching?
A. No. This product does not cause itching as substantiated by the clinical study.

Q. Will the Blemish Control Acne Treatment discolour towels or clothing?
A. It will not take out the colour of towels and most fabrics. In some delicate fabrics, it may
cause some discolouration.
Q. Is the Blemish Control Acne Treatment safe for the eye area?
A. This product is safe to use around the outside bone of the eye area. ARTISTRY® products
that are specifically developed for the eye area such as Replenishing Eye Creme and TIME
DEFIANCE® Vitamin C + Wild Yam are ophthalmologist tested. This product was not specifically
developed for use around the eye and therefore was not ophthalmologist tested.


†   Trademarks: Retin-A and Renova (Johnson & Johnson, New Brunswick, N.J.).
     appendixd
     frequentlyaskedquestions



     Q. May I use a moisturizer with Blemish Control Acne Treatment? And should I apply it
     before or after moisturizer?
     A. Yes, this product can be used with a moisturizer. It can also be used with foundation.
     Apply Blemish Control Acne Treatment after your Daily Systems Toner and before your Daily
     Systems Moisturiser and Foundation. The order is: Cleanser, Toner, Blemish Control Acne
     Treatment, Moisturiser, and then Foundation. For more information on order of use, see the
     Skin Care Routine Chart in Section 2, Skin Care, page 4 and 5.

     Cosmetics – Foundations
     Q. Why do we categorize clients as cool or warm, and what is the easiest way
     to do it?
     A. Because individuals have either cool or warm undertones in their skin and hair, they look
     best in cosmetics from the same colour family. (See the Colour Theory section in Appendix
     F.) If you are new to the ARTISTRY® Cosmetics business, an easy way to categorize someone
     into cool or warm is to fill two storage caddies – one in all cool shades and the other in all
     warm shades. Ask your client to choose the caddy with the colours she would feel most
     comfortable wearing. Also check with your upline Independent Business Owner for additional
     information.
     Q. May I mix foundation shades to achieve a perfect skin tone match?
     A. Yes. If there is not an ARTISTRY shade that closely matches your client’s skin tone, mixing
     two shades of the same foundation type will create a custom match.

     Q. Should eye colour match the colour of one’s eyes?
22   A. Not necessarily. It is often more flattering to use complementary shades to enhance
     the eyes.

     Q. Where should I finish my foundation, at the jaw or on the neck?
     A. Foundation should be carefully blended away at the jaw line and hairline. Choosing the
     correct foundation colour will eliminate the need to continue onto the neck.

     Q. How can I camouflage freckles and age spots?
     A. Apply Ultimate Coverage Concealer on age spots and uneven pigmentation, followed by a
     medium-to-heavy coverage foundation (ARTISTRY Versatile Matte or Featherlight Maximum
     Foundation). Finish by dusting with Loose Powder.

     Q. Can TIME DEFIANCE® Hydroplenish Foundation be used on oily skin?
     A. Yes. While this product is designed specifically for dry and mature skin, its water base
     makes it a good alternative for oily skin.

     Q. What is the proper way to clean ARTISTRY Versatile Matte and Featherlight
     Maximum Foundation sponges?
     A. Clean the sponge with soap and water after each use. When applying foundations with a
     dry sponge, clean with soap and water as needed.

     Q. What is the appropriate foundation to use when I have blemishes?
     A. ARTISTRY Versatile Matte and Absolute Oil Control Foundations. Both are 100% oil free and
     contain oil-absorbing complexes to absorb excess oil and trap it away from the skin’s surface.
                                                               appendixd
                                                     frequentlyaskedquestions


Cosmetics – Lip Colour

Q. Why do lip colours sometimes change colour when applied to the lips?
A. Lip colours react to body chemistry that can sometimes cause a slight change in colour.
To avoid this, apply foundation on lips before applying lip colour. Another option is to apply
the Mini Lip Rouge to lips as a base. After letting the Mini Lip Rouge dry completely, apply
your favorite lip colour over the top of it.

Q. How can I make my Perfect Moisture Lip Colour last longer?
A. ARTISTRY® Perfect Moisture Lip Colour has been specially formulated to be long lasting.
However, you may also want to try the following technique. Apply foundation to the lip and
dust with Loose Powder. Line and fill in lips with Softsticks for Lips, then blot with a tissue.
Apply Perfect Moisture Lip Colour and blot again. Dust with Loose Powder and finish with
another coat of Perfect Moisture Lip Colour. Another option is to apply the Mini Lip Rouge
as a base. After letting it dry completely, apply your favorite Perfect Moisture Lip Colour
over the top of it.

Q. Which Softsticks for Lips best complement Perfect Moisture Lip Colours?
A. French Beige              Bare Essentials
    Bronzed Brown            Chocolate
    Aurora                   Bare Essentials
    Embers                   Chocolate
    Matador                  Virtual Red
    Sacred                   Virtual Red
    Metro                    Virtual Red                                                           23
    Naïve                    Bare Essentials or Berry
    Crystal Rose             Bare Essentials or Berry
    Cherries Jubilee         Berry or Virtual Wine
    Mountain Laurel          Port
    Matisse                  Berry
    Venetian Plum            Port
    Metallic Wine            Port
    Fatale                   Port

Q. How can I get a more intense look with the Mini Lip Rouge?
A. Begin by applying one coat of Lip Rouge. Let it dry completely, then apply the second
coat. Continue until desired intensity is achieved.

Q. How can I combine Mini Lip Rouge with a gloss or another shade of lip colour?
A. Begin by lining lips with a complementary liner, then apply Lip Rouge. Let dry, then apply
gloss or lip colour over it.
     appendixd
     frequentlyaskedquestions


     Cosmetics – General

     Q. Is there any harm in sleeping with cosmetics on?
     A. Yes. Although ARTISTRY® Cosmetics are non-comedogenic, leaving makeup on may prevent
     toxins from coming to the surface of the skin and result in a dull complexion. Also, eye
     makeup left on too long can cause eye infections.

     Q. Do ARTISTRY products contain lanolin?
     A. Yes. Waterproof Mascara 200, fineliner, Sheer Colour with SPF 15, and Perfect Moisture Lip
     Colour all contain the highest grade of refined lanolin. Lanolin is an extremely effective
     emollient which plays a part in the product’s consistency, improves its application, and helps
     the product last longer on the skin.

     Q. What is the shelf life of ARTISTRY products?
     A. Unopened, all ARTISTRY products, with the exception of nail colour, have a shelf life of three
     years. ARTISTRY Nail Colour has a shelf life (unopened) of two years.




24
             appendixd
        frequentlyaskedquestions


Notes




                                   25
     appendixd
     frequentlyaskedquestions


     Notes




26
                                                               appendixe
                                                                   productlabelcopy


A
ARTISTRY® Absolute Oil Control Foundation
USE: Apply after Enhancing or Ultimate Coverage Concealer. Dot Foundation onto forehead,
nose, cheeks, and chin. Blend Foundation across forehead and downward and outward onto
face with fingertips or cosmetic sponge. Blend evenly out to hairline and away at jaw line,
using light, swift strokes.
INGREDIENTS: Active Ingredients: Ensulizole 3.0%, Zinc Oxide 2.94%. Other Ingredients: Water,
Cyclomethicone, Glycerin, Alpha Glucan Oligosaccarhide, Acrylates Copolymer, Triethanolamine,
Dimethicone Copolyol, Benzyl Alcohol, Lactobacillus/Acerola Cherry Ferment, Camellia Oleifera
Extract, Butylene Glycol, Propylene Glycol, PEG-150/Decyl Alcohol/SMDI Copolymer, Magnesium
Myristate, Tocopherol Acetate, Sorbitan Trioleate, Methylparaben, Dimethicone, Propylparaben.
May contain: Titanium Dioxide, Iron Oxides.
NET WEIGHT: 1 fl. oz.

ARTISTRY AHA Body Refiner Moisturiser                                               SKU: E-2780
USE: Apply once or twice daily.
INGREDIENTS: Water, Lactic Acid, Isocetyl Stearate, Petrolatum, Sorbitol, Glyceryl Stearate, PEG-
100 Stearate, Behenyl Alcohol, Prunus Armeniaca (Apricot) Kernel Oil, Dimethicone, Sodium
Hydroxide, Aloe Barbadensis Gel, Sorbitan Stearate, Prunus Armeniacva (Apricot)
Leaf Extract, Prunus Persica (Peach) Leaf Extract, Phospholipids, Sphingolipids, Cholesterol,
Glycerin, Panthenol, Sodium Hyaluronate Fragrance, Methylparaben, Diazolidinyl Urea.
NET WEIGHT: 198 g / 6.7 fl. oz. / 200 ml

ARTISTRY Alpha Hydroxy Serum Plus                                                SKU: E-8006        27
USE: All-in-one moisturizer and exfoliant. Contains 5% Alpha Hydroxy Acids (AHAs) derived
from acerola cherries. Improves skin’s texture and overall appearance with regular use.
Reduces the appearance of fine lines. Fragrance free. Avoid getting directly in eyes.
INGREDIENTS: Water, PEG-20, Lactic Acid, Glycerin, Butylene Glycol, Lactobacillus/Acerola
Cherry Ferment, Sodium PCA, Oat (Avena Sativa) Extract, Panthenol, Citric Acid, Malic Acid,
PCA, Camellia Sinensis Extract, Kola (Cola Nitida) Extract, Guarana (Paullinia Cupana) Extract,
Mate (Ilex Paraguariensis) Extract, Algae Extract, Phospholipids, Sphingolipids, Cholesterol,
Sodium Hyaluronate, Saccharide Isomerate, Hydroxyethylcellulose, Xanthan Gum, Sodium
Hydroxide, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben.
NET WEIGHT: 30 ml / 1 fl. oz.

B
ARTISTRY Base Coat                                                           SKU: A-9359
USE: Apply using three strokes: one down the center of each nail, one down each side.
Follow with nail colour and top coat.
INGREDIENTS: Ethyl Acetate, Alcohol Denat., Butyl Acetate, Isopropyl Alcohol, Nitrocellulose,
Propyl Acetate, Tosylamide/epoxy resin, Polyvinyl Butyral, Dibutyl Phthalate, Camphor, Triphenyl
Phosphate, Acrylates Copolymer, Dimethiconol, Mercaptopropionic Acid, Benzophenone-1,
Isostearoyl Hydrolyzed Collagen, Panthenol, Tocopheryl Acetate, D&C Violet No. 2.
NET WEIGHT: 15 ml / 0.5 fl. oz.

ARTISTRY Blemish Control Acne Treatment Gel                                          SKU: EE-176
USE: Cleanse skin thoroughly with non-medicated cleanser before applying the medication.
Apply product to affected areas one to three times daily or as directed by a doctor. For
external use only. Do not use with another acne medication, except on the advice of a
doctor. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. If excessive
skin irritation develops or increases, discontinue use. If irritation persists, consult a doctor.
     appendixe
     productlabelcopy


     INGREDIENTS: Active Ingredients: Salicylic Acid 1%. Inactive Ingredients: Alcohol Denat.,
     Aloe Barbadensis Leaf Juice, Anthemis Nobilis Flower Extract, Avena Sativa (Oat) Kernel
     Extract, Butylene Glycol, Cholesterol, Cucumis Sativus (Cucumber) Fruit Extract, Dipotassium
     Glycyrrhizate, Ethyl Ester of Hydrolyzed Silk, Glycerin, Hydroxy-Propylcellulose, Panax Ginseng
     Root Extract, Panthenol, PEG-8, Phospholipids, Propylene Glycol, Sodium Hyaluronate,
     Sphingolipids, Water.
     NET WEIGHT: 15 ml

     ARTISTRY® Body Definer Firming Gel                                                SKU: E-3887
     USE: Smooth over cellulite-affected skin twice a day. This is an invigorating clear liquid body
     gel that contains a blend of botanical extracts and caffeine to tone and smooth the appear-
     ance of cellulite-affected skin in less than 30 days. Results may vary by individuals. The gel
     improves the look of the body’s contours by reducing the appearance of cellulite-affected
     skin on the hips, thighs, buttocks, and waist. With regular twice-a-day use, skin improve-
     ments continue and results are maintained. The non-oily, non-sticky gel spreads easily, dries
     quickly, and has been allergy and dermatologically tested for use on sensitive skin.
     INGREDIENTS: Water, Alcohol Denat., Butylene Glycol, PEG-8, Glycerin, Glyceryl Polymetha-
     crylate, Caffeine, Camellia Oleifera Leaf Extract, Ginkgo Biloba Extract, Algae Extract, Aesculus
     Hippocastanum (Horse Chestnut) Extract, Allantoin, Panthenol, Disodium EDTA, Triethanolamine,
     Fragrance, Carbomer, PVM/MA Copolymer, Propylene Glycol, and Diazolidinyl Urea.
     NET WEIGHT: 250 ml

     ARTISTRY BRIGHT IDEA® Illuminating Essence                                      SKU: 10-0790
     USE: Pump a few drops on the fingertips. Smooth over the entire face. Apply with care to
     darker spots and areas where freckles form. Use twice daily, after AHS and before moisturizer.
28
     Use as necessary for spot usage.
     INGREDIENTS: Water, Butylene Glycol, Ethoxydiglycol, Benzyl Alcohol, Bearberry (Arctostaphylos
     UVA URSI) Leaf Extract, Asparagus Officinalis Root Extract, Asparagus Officinalis Stem Extract,
     Black Cohosh (Cimicifuga Racemosa Root Extract), Lactobacillus / Acerola Cherry Ferment,
     Citrus Aurantium Amara (Bitter Orange) Peel Extract, Lemon (Citrus Medica Limonum) Extract,
     Cucumis Sativus (Cucumber) Fruit Extract, Sodium Citrate, Glycerin, Tetrahexyldecyl Ascorbate,
     Disodium EDTA, Acrylates / C10-30 Alkyl Acrylates Crosspolymer, Sodium Hydroxyde,
     Carbomer, Magnesium Ascorbyl Phosphate, Alcohol Denat., Propylene Glycol, Methylparaben,
     Propylparaben.
     NET WEIGHT: 30 ml / 1 fl. oz.

     C
     ARTISTRY Clarifying Balancing Moisturiser – SPF 15                             SKU: E-5016
     USE: Smooth gently over face and throat after cleansing and toning. To achieve SPF 15,
     apply liberally 15-30 minutes before sun exposure. Avoid direct contact with eyes.
     INGREDIENTS: Active Sunscreen Ingredients: Ensulizole 3.5%, Zinc Oxide 3.92%. Other
     Ingredients: Water, Dimethicone, Glyceryl Dilaurate, Glycerin, Cetearyl Alcohol, Triethanolamine,
     Tocopheryl Acetate, Retinyl Palmitate, Vitis Vinifera (Grape Seed Extract), Phospholipids, Panax
     Ginseng Root Extract, Panthenol, Proline, Sodium Hyaluronate, Sphingolipids, Cholesterol,
     Cetearyl Glucoside, Acrylates Copolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA,
     Xanthan Gum, Propylene Glycol, Fragrance, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.
     NET WEIGHT: 75 ml / 75 g / 2.6 oz.
                                                                appendixe
                                                                    productlabelcopy


ARTISTRY® Clarifying Foaming Cleanser                                               SKU: E-5014
USE: Squeeze small amount onto wet hands or wet face cloth. Rub gently over face.
Rinse followed by toner and moisturizer. Avoid direct contact with eyes.
INGREDIENTS: Water, Tea Lauryl Sulfate, PEG-150 Distearate, Lauryl Betaine, Disodium
Lauroamphodiacetate, Sodium Trideceth Sulfate, Sodium Methyl Cocoyl Taurate, PEG-8,
Hexylene Glycol, Sodium Lauroyl Oat Amino Acids, Ginseng (Panax Ginseng) Extract, PEG-60
Almond Glycerides, Sodium Myristoyl Sarcosinate, Sodium Myristate, Sodium Citrate, Citric Acid,
Polyquaternium 10, Fragrance, Methylparaben, Diazolidinyl Urea, Propylene Glycol,
FD&C Green No. 3.
NET WEIGHT: 125 ml / 125 g / 4.4 oz.

ARTISTRY Clarifying Oil Control Toner                                          SKU: E-5015
USE: Apply small amount on cotton ball and glide over cleansed face. Avoid direct contact
with eyes.
INGREDIENTS: Water, Alcohol Denat., Witch Hazel (Hamamelis Virginiana) Extract, Glycereth-26,
Ginseng (Panax Ginseng) Extract, Arginine, Salicylic Acid, Zinc PCA, Copper PCA,
Benzophenone-4, Fragrance, Propylene Glycol, D&C Yellow No. 10.
NET WEIGHT: 250 ml / 8.45 fl. oz.

ARTISTRY Clarifying System – Clarifying Foaming Cleanser, Clarifying Oil Control Toner,
Clarifying Balancing Moisturiser                                           SKU: E-5018
INGREDIENTS: See individual product listings for information.
NET WEIGHT: See individual product listings for information.

ARTISTRY Cuticle & Nail Conditioner                                           SKU: A-5818           29
USE: Massage into nails and cuticles in circular motion. Spread excess around cuticles and
under nail tips.
INGREDIENTS: Water, Petrolatum, Glycerin, Glyceryl Stearate, Myristyl Myristate, Dimethicone,
Stearamidopropyl Dimethylamine, Behenyl Alcohol, Aloe Vera Gel, Panthenol, Tocopherol Acetate,
Jojoba Oil, Cucumber Extract, Apricot Kernel Oil, Hydroxyethylcellulose, PEG-20 Sorbitan
Isostearate, Emulsifying Wax NF, Fragrance, Propylene Glycol, Diazolidinyl Urea, Methylparaben,
Propylparaben, Phosphoric Acid, D&C Yellow No. 10 (C.I. 47005), FD&C
Red No. 4 (C.I. 14700).
NET WEIGHT: 15 ml / 0.5 fl. oz.

D
ARTISTRY Delicate Care Calming Moisturiser                                    SKU: E-5109
USE: Smooth gently over cleansed and toned skin. Avoid direct contact with eyes.
INGREDIENTS: Water, Squalane, Glyceryl Polymethacrylate, Glycerin, Sodium Hyaluronate,
Phospholipids, Sphingolipids, Cholesterol, Panthenol, Proline, Calendula Officinalis Extract,
Linden (Tilia Cordata) Extract, Chamomile (Anthemis Nobilis) Extract, Grape (Vitis Vinifera) Seed
Extract, Retinyl Palmitate, Tocopheryl Acetate, Acrylates/C10-30 Alkyl Acrylates Crosspolymer,
Arginine, Polysorbate-20, Propylene Glycol, Diazolidinyl Urea, Methylparaben, Propylparaben.
NET WEIGHT: 75 ml / 2.5 fl. oz. / 75 g
     appendixe
     productlabelcopy


     ARTISTRY® Delicate Care Cleanser                                              SKU: E-5107
     USE: Squeeze small amount onto wet hands or face cloth. Gently rub face. Rinse and follow
     with toner and moisturizer. Avoid direct contact with eyes.
     INGREDIENTS: Water, C12-15 Alkyl Benzoate, Squalane, Propylene Glycol, Cetyl Alcohol, Glyceryl
     Stearate, PEG-100 Stearate, Chamomile (Anthemis Nobilis) Extract, Linden (Tilia Cordata)
     Extract, Calendula Officinalis Extract, Glycerin, Carbomer, Sorbitan Stearate, Xanthan Gum,
     Disodium EDTA, Arginine, Methylparaben, Propylparaben, Diazolidinyl Urea.
     NET WEIGHT: 125 ml / 123 g / 4.3 oz.

     ARTISTRY Delicate Care System – Delicate Care Cleanser, Delicate Care Toner, Delicate
     Care Calming Moisturiser                                                 SKU: E-5110
     INGREDIENTS: See individual product listings for information.
     NET WEIGHT: See individual product listings for information.

     ARTISTRY Delicate Care Toner                                                  SKU: E-5108
     USE: Apply a small amount on a cotton ball and glide over cleansed face. Avoid direct
     contact with eyes.
     INGREDIENTS: Water, Glycerin, PEG-8, Benzyl Alcohol, Linden (Tilia Cordata) Extract, Calendula
     Officinalis Extract, Chamomile (Anthemis Nobilis) Extract, Sodium Hyaluronate, Sodium Citrate,
     Citric Acid, Methylparaben.
     NET WEIGHT: 250 ml / 8.45 fl. oz.

     E
30   ARTISTRY Effortless Eye Pencil
     USE: Apply Eye Shadow directly to eyelid, starting at inner corner of eye, working outward
     and up into crease. Apply Eyeliner after Eye Shadow end of Effortless Eye Pencil or powder
     Eye Colour. Starting at inner corner of eye, apply liner along the base of lashes to outer cor-
     ner of eye. Always follow lash line closely on both upper and lower eyelid.
     ALTERNATE USE AS AN EYE FOUNDATION: Apply the Eye Shadow end to the eyelid as a
     base before applying your powder Eye Colours.
     Liner INGREDIENTS:
     Cyclopentasiloxane, Paraffin, Diisostearyl Dimer Dilinoleate, PEG-6 Beeswax, Hydrogenated
     Castor Oil, Ozokerite, Ceresin, Tocopherol, Ascorbyl Palmitate. May contain: MICA, Titanium
     Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470).
     Shadow INGREDIENTS:
     Cyclopentasiloxane, Paraffin, Cyclohexasiloxane, Polybutene, Propylene Glycol Dicaprylate /
     Dicaprate, Acetylated Lanolin Alcohol, Cetyl Acetate, Hydroxylated Lanolin, PEG-8 Beeswax,
     Hydrogenated Castor Oil, Ozokerite, Ceresin, Nylon-12, Tocopherol, Ascorbyl Palmitate,
     Polyethylene. May contain: MICA, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492,
     CI 77499), Carmine (CI 75470), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Chromium
     Oxide Greens (CI 77288).
     LINER NET WEIGHT: 0.25 g / 0.009 oz.
     SHADOW NET WEIGHT: 1.2 g / 0.042 oz.
     ARTISTRY Enhancing Concealer
     USE: Select a shade slightly lighter than your skin tone and blot on blemishes or dark areas.
     Using fingertip or cosmetic sponge, blend in edges.
     INGREDIENTS: Cylomethicone, Octyldodecyl Stearoyl Stearate, Nylon-12, Paraffin, Polybutene,
     Ozokerite, Tocopherol, Ascorbyl Palmitate, Disteardimonium Hectorite, Propylene Carbonate. May
     contain: Titanium Dioxide, Iron Oxides, Mica.
     NET WEIGHT: 1.6 g / 0.056 oz.
                                                               appendixe
                                                                   productlabelcopy


ARTISTRY® Eye & Lip Makeup Remover                                           SKU: E-4662
USE: Gently removes eye and lip colour without drying skin. Works on waterproof and
smudgeproof mascaras, as well as bold lip colours.
INGREDIENTS: Water, Cyclemethicone, Isohexadecane, Hexylene Glycol, Aloe Barbadensis Gel,
Matricaria (Chamomilla Recutita) Extract, Oat (Avena Sativa) Extract, Panthenol, Dipotassium
Glycyrrhizate, Potassium Phosphate, Poloxamer 184, Potassium Chloride, Dipotassium EDTA,
Butylene Glycol, Benzyl Alcohol, Sodium Hydroxide, Phenoxyethanol.
NET WEIGHT: 120 ml / 4 fl. oz.

ARTISTRY Eye Colour
USE: Apply after Softsticks for Brows. Apply a light shade of Eye Colour, blending from lash
line to brow. Apply a compatible medium-to-dark shade in crease. Blend up toward brow.
INGREDIENTS: Talc, Zinc Stearate, Mineral Oil, Octyl Palmitate Silica, Lithium Stearate,
Magnesium Carbonate, Kaolin, Methylparaben, Propylparaben, Butylparaben, Mica. May contain:
Titanium Dioxide, Iron Oxides, Ultramarines, Manganese Violet, Carmine, Ferric Ammonium
Ferrocyanide, Chromium Oxide Greens, Chromium Hydroxide Green, Ferric Ferrocyanide.
NET WEIGHT: 1 g / 0.04 oz.
F
ARTISTRY Featherlight Maximum Foundation
USE: Apply evenly with cosmetic sponge or fingertips. To maintain SPF 15 reapply after
contact with water.
INGREDIENTS: Octinoxate 7.5%, Zinc Oxide 4.9%.
Other Ingredients: Mica, Silica, Dicaprylyl Ether, Squalane, Dimethicone, C12-15 Alkyl Benzoate,   31
Polygylceryl-3 Beeswax, Synthetic Wax, Methicone, Tocopheryl Acetate. May contain: Titanium
Dioxide, Iron Oxides.
NET WEIGHT: 14 g / 0.49 oz.

ARTISTRY Fineliner
USE: Tilt head back and look in mirror. Start liner at inner corner of eye, continue along base
of lashes to outer corner. Rest brush on lash base as guideline. Whether applying liner to
upper or lower lids, always follow lash line closely.
INGREDIENTS: Water, Acrylic/Acrylate Copolymer, Isopropyl Lanolate, Propylene Glycol,
Stearic Acid, Glyceryl Stearate, PEG-100 Stearate, Triethanolamine, Hydroxyethylcellulose,
Methylparaben, Propylparaben, Quaternium-15. May contain: Iron Oxides, Titanium Dioxide,
Ultramarine Blue.
NET WEIGHT: 4 g / 0.14 oz.

ARTISTRY Foaming Body Wash                                                  SKU: 10-0776
USE: Apply small amount on hands. Rub on body to create a rich lather. Rinse.
INGREDIENTS: Nutrilite-approved Grape Seed Extract, Acerola Cherries, Citrus Bioflavonoids,
Lemon Bioflavonoids.
NET WEIGHT: 6.8 fl. oz.
     appendixe
     productlabelcopy


     G
     ARTISTRY® Glossy Lip Shine
     USE: Apply all over lips for a full, rich shine. For more definition, outline lips with Softsticks
     for Lips before applying Glossy Lip Shine
     INGREDIENTS: Hydrogenated Polyisobutene, Polyethylene, Calcium Sodium Borosilicate. May
     contain: Mica, Titanium Dixoide, Iron Oxides, Carmine.
     NET WEIGHT: 9 ml

     ARTISTRY Glossy Top Coat                                                      SKU: A-9383
     USE: Apply after Base Coat and Nail Colour. Use three strokes: one down the center of each
     nail and one down each side. Allow to dry for 5-10 minutes.
     INGREDIENTS: Ethyl Acetate, Butyl Acetate, Isopropyl Alcohol, Acrylates Copolymer,
     Nitrocellulose, Dibutyl Phthalate, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer,
     Cellulose Acetate Butyrate, Benzophenone-1, D&C Violet No. 2.
     NET WEIGHT: 15 ml / 0.5 fl. oz.
     J
     ARTISTRY Jumbo Lip Pencil
     USE: Use tip of Lip Pencil to outline lips. Then use Lip Pencil to fill in colour within outline.
     Lightly blot off excess with tissue. Sharpen Lip Pencil regularly.
     INGREDIENTS: Mineral Oil, Hydrogenated Vegetable Oil Glycerides, Hydrogenated Coconut Oil,
     Microcrystalline Wax, Hydrogenated Cottonseed Oil, Castor Oil, Paraffin, Benzophenone-3, Octyl
32   Methoxycinnamate, Talc, Fragrance, Methylparaben, Propylparaben, BHT.
     May contain: Bismuth Oxychloride, Carmine, D&C Red No. 21, D&C Red No. 21 Aluminum Lake,
     D&C Red No. 27 Aluminum Lake, D&C Red No. 30, D&C Red No. 6 Barium Lake, D&C Red No.
     7 Calcium Lake, D&C Yellow No. 10 Aluminum Lake, FD&C Blue No. 1 Aluminum Lake, FD&C
     Yellow No. 5 Aluminum Lake, FD&C Yellow No. 6 Aluminum Lake, Iron Oxides, Manganese
     Violet, Mica, Titanium Dioxide, D&C Orange No. 5 Aluminum Lake.
     NET WEIGHT: 2.0 g

     L
     ARTISTRY Light Reflective Lotion                                SKUs: Sheer Radiance 10-0725
                                                                         Blushing Radiance 10-0727
                                                                           Golden Radiance 10-0726
     USE: Apply liberally 15-30 minutes before sun exposure and as needed. Reapply after
     swimming, perspiring heavily, or washing.
     INGREDIENTS: Active Ingredients: Octinoxate 7.5%, Zinc Oxide 3.0%. Other Ingredients: Water,
     Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glycereth-26, Polyglyceryl-2 Triisostearate,
     Polysorbate 60, Polyacrylamide, C13-14 Isoparaffin, Fragrance, Diazolidinyl Urea, Glycerin,
     Disodium EDTA, Tocopheryl Acetate, Retinyl Palmitate, Laureth-7, Dimethicone, Panthenol,
     Propylene Glycol, Hydrolized Corn Starch, Proline, Iodopopynyl Butylcarbamate, Tocopherol,
     Carboxymethyl Hydroxyethylcellulose, Phospholipids, Vitis Vinifera (Grape) Seed Extract, Sodium
     Hyaluronate, Sphingolipids, Cholesterol, Mica Titanium Dioxide, Iron Oxides.
     NET WEIGHT: 50 ml / 1.69 fl. oz.

     ARTISTRY Loose Powder and Bronzers
     USE: For light application, apply alone or after foundation using a Loose Powder brush. For
     heavier application, use powder puff in a patting and rolling motion.
                                                                appendixe
                                                                    productlabelcopy


INGREDIENTS: Talc, Mineral Oil, Methylparaben, Imidazolidinyl Urea, Propylparaben.
May contain: Titanium Dioxide, Mica, Iron Oxides, Ultramarine Blue.
NET WEIGHT: Loose Powder, 25 g / 0.9 oz. and Bronzers, 22 g / 0.8 oz.

M
ARTISTRY® Mini Lip Rouge
USE: Apply evenly to clean, well-moisturized lips for long-lasting colour that will enhance your
natural lip shade. Can also be applied to cheeks for a natural blush.
INGREDIENTS: Water, Glycerin, Butylene Glycol, Acrylates/Steareth-20 Methacrylate Copolymer,
Triethanolamine, Methylparaben, Chlorphenesin. May contain: Yellow 5, Red 40, Red 33, Green 3.
NET WEIGHT: 10 g / 0.35 oz.

ARTISTRY Moisture Intense Masque                                             SKU: 10-0198
USE: Apply to cleansed face. Leave for 5-15 minutes. Rinse with water. Follow with toner
and moisturizer. Avoid getting directly in eyes.
INGREDIENTS: Water, Glycerin, Behenyl Alcohol, Dimethicone, Petrolatum, Stearic Acid, Titanium
Dioxide, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Mangifera Indica
(Mango) Seed Butter, Theobroma Cacao (Cocoa) Seed Butter, Cocos Nucifera (Coconut Oil, Aloe
Barbadensis Leaf Extract, Squalane, Fragrance, Menthyl Lactate, Glyceryl Polyacrylate, Propylene
Glycol, Panthenol, Polysorbate 60, Diazolidinyl Urea, Allantoin, Disodium EDTA, Butylene Glycol,
Sodium Hydroxide, Cucumis Sativus (Cucumber) Extract, Methylparaben, Propylparaben,
Anthemis Nobilis Flower Extract, Phospholipids, Sphingolipids, Cholesterol.
NET WEIGHT: 100 ml / 3.6 oz.
                                                                                                   33
ARTISTRY Moisture Rich Protective Moisturiser – SPF 15                      SKU: E-5013
USE: Smooth gently over cleansed and toned face and throat. To achieve SPF 15, apply lib-
erally 15-30 minutes before sun exposure.
INGREDIENTS: Active Sunscreen Ingredients: Ensulizole 7.5%, Octy Saicylate 5.0%, Avobenzone
2.0%. Other Ingredients: Water, Gyceryl Dilaurate, Glyceryl Stearate, Glycereth-26, Octyldodecyl
Neopentanoate, C12-15 Alkyl Benzoate, Aloe Barbadensis Gel, Stearamidopropyl
Dimethylamine, Cetyl Alcohol, Grapt (Vitis Vinifera Seed Extract), Phoshpolipids, Chamomile
(Anthemis Nobilis) Extract, Sphingolipids, Cholesterol, Retinyl Palmitate, Sodium Hyaluronate,
Tocopheryl Acetate, Squalane, Proline, Panthenol, Glycerin, Hydroxyethylcellulose, Glyceryl
Polymethacraylate, Propylene Glycol, PVM/MA Copolymer, PEG-40 Sorbitan Diisostearate,
Dimethicone, Dipropylene Glycol Dibenzoate, PPG-15 Stearyl Ether Benzoate, Phosphoric Acid,
Disodium EDTA, Fragrance, Butylene Glycol, Phenoxyethanol, Methylparaben, Ethylparaben,
Propylparaben, Butylparaben, FD&C Red No. 4.
NET WEIGHT: 75 ml / 75 g / 2.6 oz.

ARTISTRY Moisture Rich Refreshing Toner                                        SKU: E-5012
USE: Apply to a cotton ball, then sweep over cleansed face and throat. Follow with
moisturizer. Avoid direct contact with eyes.
INGREDIENTS: Water, Trimethylolpropane Trioctanoate, Glycerin, Chamomile (Anthemis Nobilis)
Extract, Bilberry (Vaccinium Myrtillus) Extract, Sugar Cane (Saccharum Officinarum) Extract,
Sugar Maple (Acer Saccharinum) Extract, Orange (Citrus Aurantium Dulcis) Extract, Lemon (Citrus
Medica Limonum) Extract, Sodium Hyaluronate, Cephalins, Disodium Cocoamphodiacetate,
Glycoproteins, Cetearyl Alcohol, Ceteareth-20, Glyceryl Stearate, PEG-100 Stearate, Steareth-2,
Dimethicone, Ceteth-24, Choleth-24, Phospholipids, Disodium EDTA, C12-15 Alkyl Benzoate,
Butyl Methoxydibenzoylmethane, Polysorbate 20, Sodium PCA, Fragrance, Propylene Glycol,
Diazolidinyl Urea, Methylparaben, Propylparaben, FD&C Red No. 4.
NET WEIGHT: 250 ml / 8.45 fl. oz.
     appendixe
     productlabelcopy


     ARTISTRY® Moisture Rich System – Moisture Rich Revitalising Cleanser, Moisture Rich
     Refreshing Toner, Moisture Rich Protective Moisturiser                  SKU: E-5017
     INGREDIENTS: See individual product listings for information.
     NET WEIGHT: See individual product listings for information.

     ARTISTRY Moisture Rich Vitalising Cleanser                                   SKU: E-5011
     USE: Squeeze small amount onto wet hands or face cloth. Gently rub over face and throat.
     Rinse and follow with toner and moisturizer. Avoid contact with eyes.
     INGREDIENTS: Water, Glycerin Isododecane, Isoeicosane, Isopropyl Palmitate, Octyl Palmitate,
     Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, C12-15 Alkyl Benzoate, Polysorbate 60,
     Chamomile (Anthemis Nobilis) Extract, Squalane, Meadowfoam (Limnanthes Alba) Seed Oil,
     Jojoba (Buxus Chinensis) Oil, Aloe Barbadensis Gel, Dipropylene Glycol Dibenzoate, PPG-15
     Stearyl Ether Benzoate, Carbomer, Dimethicone, Butylene Glycol, Sodium Hydroxide, Fragrance,
     Diazolidinyl Urea, Methylparaben, FD&C Red No. 4, D&C Yellow No. 10.
     NET WEIGHT: 125 ml / 125 g / 4.4 oz.

     ARTISTRY Moisture Soufflé                                                         SKU: 10-0778
     USE: Apply on hands, legs, feet, any place where dry skin is a problem.
     INGREDIENTS: Nutrlite-approved Grape Seed Extract, Acerola Cherries, Citrus Bioflavonoids,
     Lemon Bioflavonoids, Hydrolipid Matrix, Antioxidants.
     NET WEIGHT: 7.0 oz.
     N
     ARTISTRY Nail Colour
34
     USE: Apply after Base Coat. Use three strokes: one down the center of each nail, and one
     down each side. Allow to dry 5-10 minutes. Follow with Top Coat.
     INGREDIENTS: Ethyl Acetate, Butyl Acetate, Isopropyl Alcohol, Nitrocellulose, Adipic Acid/
     Neopentyl Glycol/Trimellitic Anhydride Copolymer, Tosylamide/Epoxy Resin, Triphenyl Phosphate,
     Trimethyl Pentanyl Diisobutyrate, Stearalkonium Bentonite, Diacetone Alcohol, Dibutyl Phthalate,
     Stearalkonium Hectorite, Camphor, Citric Acid, Benzophenone-1. May contain: Mica, Bismuth
     Oxychloride, Titanium Dioxide, Ferric Ammonium Ferrocyanide, Iron Oxides, FD&C Yellow No.5
     Aluminum Lake, D&C Red No.6 Barium Lake, D&C Red No.7 Calcium Lake, D&C Red No.34
     Calcium Lake, FD&C Blue No.1, D&C Violet No.2, D&C Yellow No.11, Aluminum Powder,
     Polyethylene Terephthalate.
     NET WEIGHT: 15 ml / 0.5 fl. oz.

     ARTISTRY Nail Colour Remover Towelettes                                       SKU: A-5545
     USE: Place pad on top of nail, squeeze down for a few seconds, then rub back and forth to
     remove polish. Use reverse side of pad to remove residue from the nail. Use one pad for
     each hand, more if wearing a dark colour.
     INGREDIENTS: Ethyl Acetate, Water, Isopropyl Alcohol, Propylene Glycol, PPG-12-PEG-50
     Lanolin, Fragrance.
     NET WEIGHT: 16 Towelettes
                                                               appendixe
                                                                  productlabelcopy


P
ARTISTRY® Perfect Moisture Lip Colour
USE: Apply within Softstick outline. Use either the wedge tip of the Lip Colour or, for more
precise application, use lip brush. Lightly blot off excess with tissue.
INGREDIENTS: Octyl Palmitate, Castor Oil, Candlilla Wax, Octyl Hydroxystearate Benzoate,
Ozokerite, PPG-51/SMDI Copolymer, Carnauba Wax, Hydrogenated Polyisobutene,
Microcrystalline Wax, Lauryl PCA, Aloe Barbadensis Extract, Tocopherol, Retinyl Palmitate,
Perfluoropolymethylisopropyl Ether, Titanium Dioxide. May contain: Mica, Iron Oxides, Bismuth
Oxychloride, D&C Red No. 6 Barium Lake, D&C Orange No. 5, D&C Red No. 7 Calcium Lake,
FD&C Yellow No. 5 Aluminum Lake, D&C Red No. 21, Carmine, D&C Red No. 21 Aluminum
Lake, D&C Red No. 27 Aluminum Lake, D&C Red No. 30 Lake.
NET WEIGHT: 3.0 g / 0.1 oz.

ARTISTRY Polishing Scrub                                                      SKU: 10-0196
USE: Apply to wet face, massage gently, and rinse thoroughly. Follow with toner and
moisturizer. Avoid getting directly in eyes.
INGREDIENTS: Water, Disodium Laureth Sulfosuccinate, Polyethylene, Sodium Laureth
Sulfate, PEG-8, Carbomer, PEG-60 Almond Glycerides, Glycerin, Cocamidopropyl Betaine,
Triethanolamine, Hydrogenated Jojoba Oil, Propylene Glycol, Fragrance, Diazolidinyl Urea,
Disodium Edta, Methylparaben, Glyceryl Polyacrylate, Propylparaben, Vaccinium Myrtillus
Extract, Saccharum Officinarium (Sugar Cane) Extract, Acer Saccharinum (Sugar Maple)
Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Medica Limonum (Lemon) Fruit
Extract, Sodium PCA, Butylene Glycol, Anthemis Nobilis Flower Extract, Panax Ginseng Root
Extract, Ultramarines.                                                                             35
NET WEIGHT: 125 ml / 4.4 oz.

ARTISTRY Pore Cleansing Masque                                               SKU: 10-0197
USE: Apply to cleansed face. Leave for 5-15 minutes. Rinse with water. Follow with toner
and moisturizer. Avoid getting directly in eyes.
INGREDIENTS: Water, Kaolin, Montmorillonite, Stearic Acid, Cetyl Alcohol, Glycereth-26, Glyceryl
Stearate, PEG-100 Stearate, Aloe Barbadensis Leaf Juice, Triethanolamine, Titanium Dioxide,
Menthyl PCA, Lauryl PCA, Fragrance, Diazolidinyl Urea, Propylene Glycol, Ethoxydigiycol,
Methylparaben, Citric Acid, Panax Ginseng Root Extract, Zinc PCA, Copper PCA, Yellow 5, Blue 1.
NET WEIGHT: 100 ml / 3.9 oz.

ARTISTRY Powder Blush Refill
USE: Apply Powder Blush after Loose Powder. Locate cheekbone and apply Blush directly
underneath, blending up slightly and away into hairline. Make sure blush is applied lightly
and is well-blended to avoid any harsh lines.
INGREDIENTS: Talc, Zinc Stearate, Isostearyl Neopentanoate, Methylparaben, Imidazolidinyl Urea,
Propylparaben, MICA (C.I. 77019), Bismuth Oxychloride (C.I. 77163). May contain: Titanium
Dioxide (C.I. 77891), Iron Oxides (C.I. 77492, 77491, 77499), D&C Red No. 7 Calcium Lake
(C.I. 15850:1), Ultramarine Blue (C.I. 77007), D&C Red No. 6 Barium Lake (C.I. 15850), D&C
Red No. 30 Lake (C.I. 73360).
NET WEIGHT: 3 g / 0.1 oz.
     appendixe
     productlabelcopy


     R
     ARTISTRY® Replenishing Eye Creme                                           SKU: 10-0227
     USE: Pat on gently under and around eye area morning and evening. Avoid direct contact
     with eyes.
     INGREDIENTS: Water, Glyceryl Polymethacrylate, Squalane, Butylene Glycol, Sorbitan Stearate,
     Citrus Aurantium Amara (Bitter Orange) Flower Extract, Hydrolyzed Linseed Extract, Glycerin,
     Centella Asiatica Extract, Echinacea Purpurea Extract, Bioflavonoids, Hesperetin Laurate, Stearyl
     Glycyrrhetinate, Sacharide Isomerate, Panthenol, Retinyl Palmitate, Tocopheryl Acetate, Proline,
     Phospholipids, Sphingolipids, Cholesterol, Sodium Hyaluronate, Acrylates/C 10-30 Alkyl Acrylate
     Crosspolymer, PEG-6 Isostearate, Arginine, Polysorbate 20, Diazolidinyl Urea, Methylparaben.
     NET WEIGHT: 14 g / 0.5 oz.

     S
     ARTISTRY Self-Defining Sheer Foundation
     USE: Apply after Enhancing or Ultimate Coverage Concealer. Dot Foundation onto forehead,
     nose, cheeks, and chin. Blend Foundation across forehead and downward and outward onto
     face with fingertips or cosmetic sponge. Blend evenly out to hairline and away at jaw line,
     using light, swift strokes.
     INGREDIENTS: Active Ingredients: Octinoxate 4.0%, Oxybenzone 1.4%.
     Other Ingredients: Cyclomethicone, Water, Cetearyl Octanoate, Ethylene/Acrylic Acid Copolymer,
     Glycereth-26, Cetyl Dimethicone, Octyldodecyl Neopentanoate, Talc, Synthetic Beeswax, Cetyl
     Dimethicone Copolyol, Carnauba, Quaternium-18 Hectorite, Polyglyceryl-4 Isostearate, Hexyl
36   Laurate, Beeswax, Sodium Chloride, Lactobacillus/Acerola Cherry Ferment, Alcohol Denat.,
     Steareth-100, Tocopherol Acetate, Sorbitan Tristearate, PEG-20, PEG-100 Stearate,
     Caprylylsilane, Diazolidinyl Urea, Propylene Glycol, PVP/Eicosene Copolymer, Dimethicone,
     Iodopropynyl Butyl Carbamate, Methylparaben, Propylparaben, Triethanolamine, Dextrin, Gelatin.
     May contain: Titanium Dioxide, Iron Oxides.
     NET WEIGHT: 1 fl. oz.

     ARTISTRY Sheer Lip Colour With SPF 15
     USE: Can be used every day for UV protection. Can be worn alone, over Softsticks for Lips,
     or over Perfect Moisture Lip Colour. Use either the wedge tip of Sheer Lip Colour, or, for
     more precise application, use a lip brush. Lightly blot off excess with tissue.
     INGREDIENTS: Active Ingredients: Octinoxate 7.5%, Oxybenzone 3%.
     Other Ingredients: Castor Oil, Lanolin Oil, Candelilla Wax, Cetyl Acetate, Acetylated Lanolin
     Alcohol, Oleyl Alcohol, Lanolin, Carnauba Wax, Ozokerite, Cetyl Alcohol, Aloe Barbadensis
     Extract, Retinyl Palmitate, Tocopherol, Vegetable Oil, Propylparaben. May contain: D&C Red No. 6
     Barium Lake, FD&C Yellow No. 5 Aluminum Lake, Bismuth Oxychloride, Mica, Titanium Dioxide,
     D&C Red No. 7 Calcium Lake, D&C Red No. 21 Aluminum Lake, Iron Oxides.
     NET WEIGHT: 3 g / 0.1 oz.

     ARTISTRY Skin Refinishing Lotion                                               SKU: 10-0240
     USE: Apply twice daily after cleansing and toning on face and throat. Avoid getting directly
     in eyes.
     INGREDIENTS: Water, Dimethicone, Cyclomethicone, Hydrolyzed Oat Protein, Polysilicone-11,
     Gylcereth-26, Acetyl Glucosamine, Algae Extract, Tocopheryl Acetate, Phospholipids,
     Sphingolipids, Cholesterol, Camellia Sinensis Leaf Extract, Glycerin, Glucose, Hydrogenated
     Lecithin, Chondrus Crispus (Carrageenan), Propylene Glycol, Butylene Glycol, Isohexadecane,
     Sodium Acrylate/Acryloyldimethyl Taurate Copolymer, Ammonium Polyacryloyldimethyl Taurate,
     Polysorbate 80, Polysorbate 20, Palmitoyl Hydroxypropyltrimonium, Amylopectin/Glycerin
                                                               appendixe
                                                                   productlabelcopy


Crosspolymer, Hydroxyethylcellulose, Xanthan Gum, Diazolidinyl Urea, Methylparaben,
Propylparaben, Fragrance.
NET WEIGHT: 30 ml / 1 fl. oz.

ARTISTRY® Smudgeproof Mascara 200
USE: Apply after Softsticks for Eyes. Working close to a mirror, tilt head back for maximum
space to apply. Apply Mascara 200 to upper lashes with upward, rotating strokes. Tilt head
forward and, with tip of wand, apply mascara to lower lashes. Allow Mascara 200 to dry,
then apply a second coat.
INGREDIENTS: Water, Beeswax, Pentaerythrityl, Tetrastearate, PVP, Propylene Glycol, Stearic
Acid, PVP/Eicosene Copolymer, Isoeicosane, Acrylates Copolymer, Euphorbia Cerifera (Candelilla)
Wax, Glyceryl Stearate, PEG-100 Stearate, Glyceryl Dibehenate, Triethanolamine, Tribehenin,
Methylparaben, Magnesium Myristate, Diazolidinyl Urea, Glyceryl Behnate, Hydroxyethylcellulose.
May contain: Iron Oxides,Titanium Dioxide.
NET WEIGHT: 7.0 g / 0.25 oz.

ARTISTRY Softsticks for Brows
USE: Shaping: Apply after Loose Powder and before Eye Colour. Tame hairs by brushing
brows in a natural arch with Eyebrow Brush. Shading: Choose a Softstick shade which is
closest to natural brow or hair colour. Use light, short, feathery strokes to fill in sparse
areas, following natural shape of brow. Brush brows with Eyebrow Brush for final blending.
INGREDIENTS: Hydrogenated Palm Kernel Glycerides, Hydrogenated Palm Glycerides,
Hydrogenated Vegetable Oil, Carylic/Capric Triglycerides, RHUS Succedanea Fruit Wax, Talc,
Tocopherol, Ascorbyl Palmitate. May contain: Iron Oxides, Titanium Dioxide, Ultramarines, Mica.
NET WEIGHT: 1.0 g / 0.035 oz.                                                                      37

ARTISTRY Softsticks for Eyes
USE: Apply after Eye Colour. The simplest pencil application is to line the eyes close to the
lash line to define and shape the eye. Blend with foam-tip smudger to soften line. To ensure
good hygiene, sharpen pencil before each use.
INGREDIENTS: Hydrogenated Vegetable Glycerides, Stearic Acid, Japan Wax, Hydrogenated
Vegetable Oil, Mineral Oil, Hydrogenated Castor Oil, Hydrogenated Coco-Glycerides, Cetyl
Palmitate, Caprylic Capric Triglyceride, Tristearin, Stearyl Heptanoate, Synthetic Wax, Butyl
Stearate, Talc, Methylparaben, Propylparaben, BHT. May contain: Manganese Violet, Bismuth
Oxychloride, Iron Oxides, Ultramarines, Titanium Dioxide, Carmine, Chromium Oxide Greens,
Chromium Hydroxide Green, Ferric Ammonium Ferrocyanide, Ferric Ferrocyanide, Mica.
NET WEIGHT: 1.0 g / 0.035 oz.

ARTISTRY Softsticks for Lips
USE: Select shade closest to or slightly darker than Perfect Moisture Lip Colour. Hold Softstick
like an ordinary pencil. Rest one finger on chin to steady pencil. Keep lips relaxed. Place two
dots on cupid’s bow on top lip. Directly below these two dots, place two more dots on bottom
lip. Join dots starting on upper lip and work down and around. Set with Loose Powder.
INGREDIENTS: Hydrogenated Palm Kernel Glycerides, Hydrogenated Palm Glycerides, Talc,
Hydrogenated Vegetable Oil, Caprylic/Capric Triglycerides, RHUS Succedanea Fruit Wax,
Tocopherol, Ascorbyl Palmitate. May Contain: Iron Oxides, Red 27 Lake, Bismuth Oxychloride,
Carmine, Red 21, Red 21 Lake, Red 30, Red 6 Lake, Red 7 Lake, Blue 1 Lake, Yellow 5 Lake,
Yellow 6 Lake, Manganese Violet, Mica, Titanium Dioxide.
NET WEIGHT: 1.0 g / 0.035 oz.
     appendixe
     productlabelcopy


     ARTISTRY® Sugar Scrub                                                            SKU: 10-0777
     USE: Apply to arms, legs, feet. Rub well and rinse.
     INGREDIENTS: Nutrilite-approved Grape Seed Extract, Acerola Cherries, Citrus Bioflavonoids,
     Lemon Bioflavonoids, Hydrolipid Matrix, Antioxidants.
     NET WEIGHT: 15.8 oz.

     T
     ARTISTRY TIME DEFIANCE® Daytime Protection Creme                                   SKU: E-3433
     USE: Apply liberally to face and neck before sun exposure, and as needed.
     INGREDIENTS: Active Ingredients: Octyl Methoxycinnamate 7.5% W/W, Butyl
     Methoxydibenzoylmethane 3.0% W/W
     Other Ingredients: Water, Caprylic/Capric Triglyceride, Glyceryl Stearate, Glycerin, Myristyl
     Myristate, C12-15 Alkyl Benzoate, Dipropylene Glycol Dibenzoate, Stearamidopropyl
     Dimethylamine, Dimethicone, Emulsifying Wax Nf, Behenyl Alcohol, Tocopheryl Acetate,
     Superoxide Dismutase, Glutathione, Tocopherol, Bioflavonoids, Camellia Sinensis Extract, Grape
     (Vitis Vinifera) Seed Extract, Tetrahydrodiferuloylmethane, Phospholipids, Sphingolipids,
     Cholesterol, Sodium Hyaluronate, Proline, Panthenol, Ppg-15 Stearyl Ether Benzoate, Cetyl
     Alcohol, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Lecithin,
     Hydroxyethylcellulose, PEG-20 Sorbitan Isostearate, Fragrance, Phenoxyethanol, Phosphoric
     Acid, PEG-4 Laurate, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Iodopropynyl
     Butylcarbamate.
     NET WEIGHT: 1.76 fl. oz.
38   ARTISTRYY TIME DEFIANCE Hydroplenish Foundation
     USE: Apply foundation evenly over face with sponge included in refill pack. Insure product
     integrity by locking compact after each use. For more information, see diagram and instruc-
     tions on insert included with refill, or jumpahead to Appendix G, page 44.
     INGREDIENTS: Water, Butylene Glycol, Jojoba Wax PEG-80 Esters, Polymethyl Methacrylate, Milk
     Proteins, Sodium Stearate, HGI/Trimethylol Hexyllactone Crosspolymer, Dimethicone Copolyol,
     Methylparaben, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer AND
     Lecithin AND Camellia Sinensis Leaf Extract, Propylparaben, Cyclodextrin, Sodium Hydroxide,
     Glycine Soya (Soybean) Germ Extract, Silica, Glutathione, Vitis Vinifera (Grape) Seed Extract,
     Nasturtium Officianale Extract, Superoxide Dismutase. May contain: Iron Oxides, Titanium Dioxide.
     NET WEIGHT: 10 g / .35 oz.

     ARTISTRY TIME DEFIANCE Intensive Repair Serum                                   SKU: 10-0282
     USE: Apply one vial of serum at night to entire face and neck area after cleansing and
     toning. For best results, follow with preferred ARTISTRY treatment products and Nighttime
     Renewal Creme or Lotion. Repeat this for a total of 14 nights. Do not apply directly
     into the eye.
     INGREDIENTS: Purified Water, Glycerin, Butylene Glycon, BIS-PEG-18 Methyl Ether Dimethyl
     Silane, Glycereth-26, Biosaccharide Gum-1, PEG-7 Glyceryl Cocoate, Phenoxyethanol,
     Hydrolyzed Oats, Triethanolamine, Benzyl Alcohol, Acrylates/C10-30 Alkylacrylate Cross Polymer,
     Acetyl Glucosamine, Methylparaben, Ethoxydiglycol, Cucumber (Cucumis Sativus) Extract, D-
     Panthenol, Hydrogenated Lechithin, Lecithin, Sodium Citrate, Citrus Medica Limonum (LEMON)
     Fruit Extract, Propylene Glycol, Sericin, Micrococcus Lysate, Disodium EDTA, Helianthus Annuus
     (Sunflower) Seed Extract, Centella Asiatica Extract, Ethylparaben, Ricinus Communis (Castor)
     Seed Oil, Tetrahexyldecyl Ascorbate, Butylparaben, Alpinia Speciosa Leaf Extract, Propylparaben,
     Isobutylparaben, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caprylic/Capric Triglyceride,
     Sodium Hyaluronate, Dipotassium Glycyrrhizinate, Phospholipids, Sphingolipids, Cholesterol,
                                                               appendixe
                                                                   productlabelcopy


Glucose, Echinacea Angustifolia Extract, Chondus Crispus (Carrageehan), Glycyrrhiza Glabra
(Licorice) Root Extract, Xanthan Gum, SD Alcohol 40-B.
NET WEIGHT: 15 ml /0.05 oz.

ARTISTRY® TIME DEFIANCE® Nighttime Renewal Creme                                  SKU: E-3442
USE: Smooth on cleansed face and throat each evening. Avoid getting directly in eyes.
INGREDIENTS: Water, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate,
Glycerin, Myristyl Myristate, Silica, Dipropylene Glycol Dibenzoate, Stearamidopropyl
Dimethylamine, Dimethicone, Emulsifying Wax NF, Aloe Barbadensis Gel, Behenyl Alcohol,
Tocopheryl Acetate, Ubiquinone, Tetrahexyldecyl Ascorbate, Retinyl Acetate, Superoxide
Dismutase, Glutathione, Tocopherol, Bioflavonoids, Camellia Sinensis Extract, Grape (Vitis
Vinifera) Seed Extract, Tetrahydrodiferuloylmethane, Phospholipids, Sphingolipids, Cholesterol,
Sodium Hyaluronate, Proline, Panthenol, Lecithin, Palmitoyl Hydroxypropyltrimonium
Amylopectin/Glycerin Crosspolymer, PPG-15 Stearyl Ether Benzoate, Cetyl Alcohol,
Hydroxyethylcellulose, PEG-20 Sorbitan Isostearate, Phosphoric Acid, Fragrance,
Phenoxyethanol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.
NET WEIGHT: 50 ml / 1.7 fl. oz.

ARTISTRY TIME DEFIANCE Nighttime Renewal Lotion                               SKU: E-3434
USE: Smooth on cleansed face and throat each evening. Avoid getting directly in eyes.
INGREDIENTS: Water, Glyceryl, Polymethacrylate, Cyclomethicone, Silica, Dimethicone Copolyol,
Glycerin, Dimethicone, Tocopheryl Acetate, Ubiquinone, Tetrahexyldecyl Ascorbate, Retinyl
Acetate, Superoxide Dismutase, Glutathione, Tocopherol, Bioflavonoids, Camellia Sinensis
Extract, Grape (Vitis Vinifera) Seed Extract, Tetrahydrodiferuloymethane, Phospholipids,
Sphingolipids, Cholesterol, Sodium Hyaluronate, Proline, Panthenol, Lecithin, Palmitoyl             39
Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Arginine, Polysorbate 20,
Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Acrylates/C10-30 Alkyl Acrylate Crosspolymer,
Fragrance, Phenoxyethanol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.
NET WEIGHT: 50 ml / 1.7 fl. oz.

ARTISTRY TIME DEFIANCE Vitamin C + Wild Yam Treatment                             SKU: E-7313
USE: Mix according to directions. Apply to lines and wrinkles twice daily. (Refer to chart in
Section 2, Skin Care, pages 4 and 5, for order of use.)
INGREDIENTS CONTAINER 1: Water, Butylene Glycol, Glycerin, Propylene Glycol, Dioscorea
Villosa (Wild Yam) Root Extract, Hydrolyzed Wheat Protein, Chondrus Crispus (Carrageenan), Zinc
Chloride, Dimethysilanol Hyaluronate, Ferric Chloride, Agar, Hydroxyethylcellulose, Stearic Acid,
EDTA, BHT, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben,
Malpighia Punicifolia (Acerola Cherry) Fruit.
INGREDIENT CONTAINER 2: Ascorbic Acid.
NET WEIGHT:
Bottle containing wild yam extract, 0.34 fl. oz. / 10 ml
Bottle containing vitamin C, 0.02 oz. / 0.5 g

U
ARTISTRY Ultimate Coverage Concealer
USE: Select a shade slightly lighter than your skin tone and dot on any imperfections or dark
areas. Using fingertip or cosmetic sponge, gently pat the concealer until no longer visible.
INGREDIENTS: Water, C12-15 Alkyl Benzoate, Cyclomethicone, Propylene Glycol, Talc, PEG-30
Dipolyhydroxystearate, Dimethicone Copolyol, Sodium Chloride, Caprylylsilane, Disodium EDTA,
Diazolidinyl Urea, Iodopropynyl Butylcarbamate. May contain: Titanium Dioxide, Iron Oxides.
NET WEIGHT: 15 ml / 0.5 fl. oz.
     appendixe
     productlabelcopy


     V
     ARTISTRY® Versatile Matte Foundation
     USE: Apply after Enhancing or Ultimate Coverage Concealer. Blend Foundation across fore-
     head and downward and outward onto the face with a cosmetic sponge. Blend evenly out to
     hairline and away at jaw line, using light, swift strokes.
     For a medium matte finish: Apply with dry cosmetic sponge. Smooth dry sponge lightly over
     powder and apply to face, blending evenly.
     For maximum coverage: Apply with damp cosmetic sponge. Smooth damp sponge lightly
     over powder to moisten makeup and apply to face, blending evenly.
     For use as pressed powder: Apply with a dry sponge or Loose Powder brush to set
     Foundation or for touch-ups.
     Contains “OXISHIELD™,” an antioxidant matrix known to help combat free radicals. Matte-150
     Complex contains Zinc Stearate, Lauroyl Lysine, and Silicon Dioxide, which provide oil control.
     Contains special fluoro-treated pigments that are both waterproof and oil proof.
     INGREDIENTS: Talc, Cetyl Dimethicone, Zinc Stearate, Lauroyl Lysine, Silica, Methicone, DEA C8-
     C18 Fluoroalkyl Phosphate, Methylparaben, Tocopheryl Acetate, Imidazolidinyl Urea, Dextrin,
     Gelatin, Mica. May contain: Titanium Dioxide, Iron Oxides.
     NET WEIGHT: 11 g

     W
     ARTISTRY Waterproof Mascara 200
40   USE: Apply after Softsticks for Eyes. Working close to a mirror, tilt head back and apply
     Mascara 200 to upper lashes with upward, rotating strokes. Tilt head forward and, with tip
     of wand, apply mascara to lower lashes. Allow Mascara 200 to dry, then apply a second coat.
     INGREDIENTS: Isododecane, Water, Acrylates Copolymer, Ammonium Acrylates Copolymer,
     Ozokerite, Carnauba, Lanolin Acid, Candelilla Wax, PVP/Hexadecene Copolymer, Propylene
     Glycol, Microcrystalline Wax, Methylparaben, Methicone, Triethanolamine, Propylparaben,
     Quaternium-15, Iron Oxides. May contain: Mineral Oil, Titanium Dioxide, Ultramarine Blue.
     NET WEIGHT: 7.0 g / 0.25 oz.
                                                                  appendixf
                                                                             colourtheory


Helping Your Clients Choose and Use Colour
Some clients want a lipstick shade or a look that they can love and stay with forever; some
clients seek out the latest, trendiest colours and makeup techniques. Just absorb these
ARTISTRY® colour basics and you’ll be the guru they both turn to when it’s time to order.



Cosmetics Line Configuration
ARTISTRY Cosmetics offers two colour collections to suit all your colour needs:
• Classic Collection: Colour that defies the fads. These timeless shades stay the same, year
  after year.
• Trend Collections: Colour that sets the trends. Twice a year, ARTISTRY introduces new shades in
  our Spring and Fall Trend Collections. These one-year, limited life seasonal colours reflect the
  latest in fashion and cosmetic trends to keep the ARTISTRY line fashion-forward.

Choosing Trend Colours
In choosing the ARTISTRY Spring and Fall Trend Collections, we rely on our many years of experi-
ence in the fashion industry as well as our colour trend specialists. Based in both Paris and
New York, these colour specialists provide us with trend forecasts to help in developing
upcoming season Trend Collections.

Colour Theory                                                                                        41
• Cool colours have blue undertones, such as purple, pink, and blue.
• Warm colours have yellow undertones, such as orange, brown, and yellow.
• Neutral colours have neither blue nor yellow undertones and complement both cool and
  warm colours.
Relax and have fun with your ARTISTRY makeup. While there really are no hard and fast rules
about how to use colour cosmetics, one good rule of thumb is to try to use shades from the
same colour groups. Cool colours work best with other cool hues, warm with warm shades,
and neutral colours go well with both.
To take colour coordination one step further, be sure eye, cheek, and lip colours are from
the same colour grouping (warm, cool, neutral), as well as from the same colour family
(naturals/browns, tawnies/corals/reds, pinks/roses/fuchsias, and mauves/berries/wines).

The ARTISTRY Diamond Icon and Colour Families
Using your ARTISTRY Beauty Book to select colours is simple. First, have your client tell
you which family of colours most appeals to her. Then look for the following familiar
diamond symbols.
   A diamond outline indicates cool colours.
   The half-solid diamond signifies neutral colours.
   A solid diamond denotes warm colours.
     appendixf
     colourtheory


     The Effect of Light or Darker Colours
     Light colours make facial features appear larger and more prominent, while dark colours make
     them appear smaller. Likewise, using light and dark shades of cosmetics and various highlight-
     ing and contouring techniques can create optical illusions. They can visually alter the shape of
     the face as well as the shape and size of the eyes, nose, and mouth. For more
     information on highlighting and contouring, jumpahead to Appendix H, page 48.

     Lighting and Makeup Application
     Using the right light is critical for proper makeup application. Follow these simple guidelines to
     help makeup look its best:
     • Always try to apply makeup in the light in which it will be worn.
     • Make sure the light source is shining directly on the face to avoid harsh shadows.
     • Lighting can change your colour as well as affect tone and depth. The same makeup will
       look dramatically different under different light or at various times of the day.
     • Day makeup should look natural in bright light, so apply it directly in daylight, since this is
       the truest light.
     • Recommend strong colours for lips and eyes when working with incandescent light, which
       emits a very warm, yellow, and even light.
     • Fluorescent lighting may require slightly brighter and warmer cosmetic colours because it
       emits a cool blue tone and drains the skin of red tones.

42   • Avoid pale lips and browns on the cheeks when working with harsh neon light.
     • Makeup appears darker when lights are low or when near candlelight. To compensate, sug-
       gest more vivid shades for evening looks. For more on creating evening makeup looks,
        jumpahead to Appendix I, page 58.



     • Candlelight casts a warm light that can be flattering, but it can also cast dark shadows that
       may make the face look tired. So keep eyes and lips neutral.
                                                                 appendixg
                                    accessoriesandmerchandisingtools


Accessories and Merchandising Tools
ARTISTRY® sales aids are designed to help give your ARTISTRY business the upscale look it
deserves. When it comes to skin care and cosmetics, image is everything!



ARTISTRY Brush Set (70-0154)
A must-have for every cosmetic kit, this seven-piece set comes in an elegant ARTISTRY
signature logo case. Use the brushes to apply precise, professional-looking makeup. Each
brush has been expertly crafted to help retain powder and enhance the ease and quality
of makeup applications.
Powder Brush
Great for loose or pressed powder, this brush has 100% natural bristles shaped perfectly to
ensure full coverage with a natural look.
Dip tip of brush into loose powder, or sweep brush across pressed powder. Tap brush to
remove excess powder and apply to face by gently sweeping brush in a downward motion.
Blush Brush
This fabulous brush with 100% natural bristles is precisely proportioned for defining
the cheekbone.
Sweep tip of brush across a favorite blush colour. For the most natural blush, smile and
gently dust colour down over the apple of the cheek and back toward the cheekbone.
Eye Shadow Brush                                                                                        43
With lush, 100% natural, slightly tapered bristles, this brush is designed to blend and contour
eye colour all in one step!
Hold brush flat and sweep across eye colour. Gently tap brush to remove excess eye colour.
Use soft strokes to wash entire eye with colour and slightly enhance crease.
Eye Contour Brush
This little wonder is all about definition! Angled, 100% natural bristles fit perfectly in the crease
of the eye to define, shape, and create the depth needed for beautiful eye colour application.
Place brush in crease of eye sweeping colour side to side with a windshield wiper motion.
Eyeliner/Brow Brush
Angled for easier application, this brush is a “must” to define eyes and brows. The firm syn-
thetic bristles beautifully enhance features, creating flawless results.
Dip brush in eye colour then dot along lash line to enhance and line the eye. To define the
brow, tap brush in eye colour, then gently work colour into brow.
Eye Brow/Lash Brush
This dual-purpose brush is great for both brows and lashes. Firm nylon bristles can help shape
and refine even the most unruly brow. Or, work it through lashes to remove mascara clumps
and perfectly separate lashes.
Brush through brows and lashes to blend, shape, and separate.
Lip Brush
This brush creates a softer, more natural finish when applying lip colour. Its tapered nylon bris-
tles provide smooth, even, long-lasting coverage. And the convenient cap is perfect
for traveling!
Fill in lip colour starting from center of lip, blending out toward natural lip line.
     appendixg
     accessoriesandmerchandisingtools


     Compacts
     Designed to be used with ARTISTRY® powder foundations, Eye Colour, and Powder Blush Refills,
     these elegant, refillable compacts are an economical purchase that helps reduce packaging
     waste.
     Storage Caddy (AD-811)
     Holds full-size Eye Colours, Powder Blush, and Lip Colour samples. Designed to be used with
     the AMS Colour Kit to present ARTISTRY Colour Cosmetics.
     Four-pan Compact (A-4983)
     Holds four Eye Colours, or two Eye Colours and one Powder Blush(s), or two Powder Blush
     pans. Includes a blush brush, foam eye applicator, and eye brush.
     Powder Foundation Compact (A-4981)
     Snaps open easily when you press the release button.
     To fill, remove backing from the adhesive sticker on the bottom of the Versatile Matte or
     Featherlight Maximum Foundation pan and place in the partitioned area.
     To refill the four-pan Compact
     1. Press the release button to open the Compact.
     2. Press the plastic end of an applicator gently into the opening located on the bottom of the
        compact until the applicator tray releases.
     3. Lift the applicator tray, and place Eye Colour or Powder Blush pans into the partitioned area
        of the bottom tray.
44
     4. Snap the Compact back into its original position.
     TIME DEFIANCE® Hydroplenish Foundation Compact (A-9773)
     1. To open, press small lever on compact.
     2. Twist inner lever up toward compact mirror to reveal airtight compartment where
        foundation is housed.
     3. Lift upper tray to reveal lower compartment.
     4. Remove foundation refill from airtight foil bag and place in compact.
     5. Close cover and twist lever down to seal. Lay foundation sponge (included with
        foundation) in upper-level tray and close compact lid.

     1.                               2.                               3.




     4.                               5.
                                                                appendixg
                                    accessoriesandmerchandisingtools


Sales Aids
Everything else you need to give your beauty clinics and client visits that stylish, professional
edge is all right here.
Compact Blush Brush (AD-771)
The goat hair replacement brush helps retain powder and conveniently fits into four-pan com-
pact. Available in packs of five.
Compact Eye Colour Sponge Applicator (AD-772)
The replacement applicator fits in four-pan compact. Available in packs of five.
Compact Eye Brush (AD-773)
The special dome-shaped pony-hair replacement brush blends colours easily and fits in
four-pan compact. Available in packs of five.
Foundation Sponges (AD-817)
Use with Versatile Matte Foundation and Featherlight Maximum Foundation. Available in packs
of 10.
Storage Caddy (AD-811)
Use to store, carry and display ARTISTRY® Eye Colours, Powder Blush, and/or Lip Colour
Samples.
5-Well Powder Foundation Tray (AD-2232)
The five-well Foundation Tray fits perfectly into the all-aluminum ARTISTRY Cosmetic Case. And
the small size is easy to handle and display when presenting your Featherlight Maximum and
Versatile Matte Foundations. Each tray holds 5 powder foundations.                                  45
ARTISTRY Cosmetic Case (AD-222)
This all-aluminum cosmetic case is the place for all ARTISTRY things. Fill up the floating trays.
Pack up the reservoir. There’s ample room for samples and full-size products. Load it up and
hit the road! Measures 12" x 9.5" x 10.5".
Sharpeners (AD-2646)
This two-in-one unit precisely sharpens Softsticks and Jumbo Lip Pencils for easier application
and better hygiene. The Sharpeners are marked with either an “eye” or “lip” symbol to accom-
modate ARTISTRY eye or lip products. Available in packs of two.
Liquid Foundation Pump (AD-870)
Offers neat, controlled dispensing of ARTISTRY Self-Defining Sheer Foundation. Available in
packs of five.
Loose Powder Puffs (AD-866)
These soft, high-density velour puffs help retain powder. Available in packs of 10, they are
specially designed and tested for use with ARTISTRY Loose Powder and Bronzing Powder.
     appendixg
     accessoriesandmerchandisingtools


     Disposable Applicators
     Eye Applicators, 25 pk. (AD-813)
     Blush Brushes, 5 pk. (AD-814)
     Spatulas, 25 pk. (AD-815): used for demonstrating creme skin care products
     Cosmetic Sponges, 40 pk. (AD-816)
     Lip Brushes, 25 pk. (AD-818)
     Mascara/Eyeliner Brushes, 25 pk. (AD-819)


     For additional merchandising support items,   jumpahead   to Appendix J, page 61.




46
                                                                appendixh
                                             advancedcosmeticapplication


Foundations and Concealers: Last Step in Skin Care.
First Step in Colour.
The first step in using ARTISTRY® Cosmetics is to create a flawless background. The correct
application of ARTISTRY background makeup (foundations and concealers) does not add
colour to the face but brings out natural colouring, smooths out uneven skin tone, and mini-
mizes imperfections. ARTISTRY background makeup also acts as a protective barrier against
harsh environmental factors.

Choose the Correct Foundation Shade
ARTISTRY Foundations come in a variety of formulations to accommodate all skin types and to
achieve different levels of coverage. Selecting the right shade of foundation is essential. With
your help, your client will feel confident that the colour she has chosen is the right one for
her.
• Be sure to choose foundation that matches skin tone as closely as possible. Too light, it will
  look chalky and mask-like. Too dark and it can accentuate fine lines and wrinkles.
• Foundation should complement the skin’s undertone. Choose a blue-based foundation if the
  skin is cool with a pink-blue undertone. Choose a warm, yellow-based foundation if the com-
  plexion is warm with a yellow or golden undertone.
• Since there may be several shades which seem to match your client’s complexion, test foun-
  dation on the face at the jaw line. Simply select several colours you think might be correct.    47
  Then, using a disposable foundation sponge, apply small strokes of each colour
  at the jaw line to see which shade blends best with the natural skin colour on her face
  and neck.
• The neck is usually more pale than the face because of less exposure to the sun. Many
  women make the mistake of matching foundation colour to the face and making it too dark.
• Make sure to reconfirm shade selection when changing foundation formulations.
• When selecting a foundation, ask yourself:
  1. Is skin fair, medium, or dark?
  2. Does shade blend with her natural colouring, or does it stand out?
  3. Does the foundation change colour on the face or make skin beneath it look gray
     or dirty?
• Match foundation to a freshly cleansed, toned, and moisturized face.
• Do not try to match foundation when client is already wearing a foundation.
• If no single shade is a perfect match, you can mix shades to create the exact shade
  you need.
• Always test foundation colour in good lighting, preferably bright natural light. Fluorescent
  lighting can distort the colour of makeup.
• Remember that foundation will seem slightly darker in the bottle than it will on the face.
• If necessary, try several shades to find the one closest to client’s colouring.
• Keep in mind that facial colour can change with seasons, depending on exposure to the sun.
  Foundation colours may need to be adjusted accordingly.
     appendixh
     advancedcosmeticapplication


     • The foundation shade that is invisible on the skin is the correct choice.
     • When applied correctly, foundation should be invisible and look natural. If it is visibly sitting
       on the skin:
       a) Too much has been applied. Remove excess with a clean sponge.
       b) The foundation is too dry for the client’s skin type. Recommend a creamier formula.

     Contouring
     Contouring helps reshape the appearance of your face and gives it a dramatic look. But
     remember: These techniques are advanced and not necessarily for everyone.
     • Use light makeup tones in areas you want to highlight and darker makeup tones in areas
       you want to downplay.
     • Use a foundation or concealer in a shade lighter than her natural colouring to highlight
       different areas of the face for a “lifted” look. Consider the corners of the eyes, center of the
       forehead, tops of the cheekbones, underneath the brow bones, under the lower
       corners of the mouth, and the center of the chin.
     • Use a darker foundation, concealer, or powder to shade, or create a shadow, that recesses
       a particular area of her face. This can lend a dramatic effect to the face, especially in
       photographs and for evening looks. It’s less effective and unnatural looking, however, in
       daylight, so use this technique subtly and blend the makeup well.
     • Contouring can define jaw lines, diminish double chins, emphasize cheekbones, or soften
       prominent jawbones.
48   • Shading works best when used under regular foundation. Use powder shading, however,
       after you’ve applied the foundation.
     • Highlighting looks best if used on top of foundation.
     • Always blend well when highlighting and shading.
     • Use shading to veil the hollows of cheeks.
                                                                appendixh
                                             advancedcosmeticapplication


Colour Cosmetics
• The secret to good makeup is blending. The colour you blend away is as important as the
  colour you apply. Avoid harsh lines, especially along the jaw; you should never be able to tell
  where one colour begins and another ends.
• Highlight certain features and downplay others by using light and dark shades in the right
  places. A light shade of makeup will bring a feature forward, while a darker shade will make
  it seem less prominent.
• Be gentle when applying makeup to the eye area as the skin around the eye is the thinnest
  and most delicate. Pulling or tugging can cause fine lines.
• To achieve a truly flawless finish and help makeup look better and last longer, layer
  Enhancing Concealer, Foundation, and Loose Powder.

Eye Shadow and Eyeliner
How and where ARTISTRY® Eye Colour is used depends on the shape of the eyes and the effect
desired. Following is a basic design using two shades of Eye Colour.
1. Using the ARTISTRY Eye Shadow Brush, wash the entire eyelid in a light-coloured eye
   shadow. This brightens the eye and acts as a base for additional eye shadow application.
2. To add contour to the eye, apply a medium-coloured shadow in the crease of your eyelid.
   Sweep the ARTISTRY Eye Contour Brush over a medium-coloured shadow. Place the brush in
   the crease of your eye, and move the brush back and forth with a windshield wiper motion.
3. Apply Effortless Eye Pencil, Fineliner, or Softsticks for Eyes and/or a deep-coloured eye        49
   shadow along your lash line. To apply eye shadow as eyeliner, use the ARTISTRY
   Eyeliner/Brow Brush. Sweep the tip of the brush in shadow, tapping the brush lightly
   to remove any excess shadow before applying to the eye. Gently apply shadow as
   close to the lash line as possible.
• The simplest pencil application is to line the eyes close to the lash line for shape and
  definition. Do not close the line at the outer corner of eye. This would make the eye
  appear smaller.
• Blend with foam-tip smudger to soften line. A thin line at the base of the lashes makes
  lashes appear thicker. A thick line give eyes more drama. For a minimal lower-line effect,
  dot colour between lashes. If your client has dark shadows under the eyes, do not line the
  lower lashes, because it can emphasize shadows. Experiment by using a variety of colours
  to brighten and accent the eyes.
• As an alternative to Softsticks for Eyes, use ARTISTRY Effortless Eye Pencils or Fineliners to
  create a more dramatic effect. Or, apply a darker/higher contrasting shade of Eye Colour
  along the lash line for softer definition.




1.                                 2.                                3.
     appendixh
     advancedcosmeticapplication


     Small eyes
     • Wash Shade: Apply a light shade of eye shadow from the lash line to the brow.
     • Crease Shade: Apply a darker shade in the crease, then blend up and out.
     • Liner Shade: Line the upper and lower lashes and extend just beyond the outer lashes.




                   Before makeup application




                    After makeup application


     Asian eyes
50   • Wash Shade: Apply a light shade of eye shadow from the lash line to the brow.
     • Crease Shade: Apply a darker shade starting at the corner of the eye and moving over the
       curvature to the inner corner.
     • Liner Shade: Line the upper and lower lashes.




                   Before makeup application




                    After makeup application
                                                               appendixh
                                             advancedcosmeticapplication


Deep-set eyes
• Wash Shade: Apply a light shade of eye shadow from the lash line to the brow.
• Crease Shade: Apply a darker shade just above the crease and blend up and out.
• Liner Shade: Line the upper and lower lashes, making the top line thicker and extending it
  just beyond the eye.




               Before makeup application




                After makeup application


Hooded eyes                                                                                    51
• Wash Shade: Apply a light, but not frosted, shade of eye shadow from the lash line to
  the brow.
• Crease Shade: Cover the hooded area with a darker shade and blend up and out into
  the crease.
• Liner Shade: Line the lower lashes with a thin application of eyeliner.




               Before makeup application




                After makeup application
     appendixh
     advancedcosmeticapplication


     Almond-shaped eyes
     • Wash Shade: Apply a light shade of eye shadow from the lash line to the brow.
     • Crease Shade: Apply a darker shade in the crease.
     • Liner Shade: Line the upper and lower lashes.




                   Before makeup application




                    After makeup application


     Protruding-shaped eyes
52   • Wash Shade: Apply a medium shade of eye shadow from the lash line to the brow.
     • Liner Shade: Apply a darker shade along the upper lash line to just below the
       crease and blend.




                   Before makeup application




                    After makeup application
                                                               appendixh
                                             advancedcosmeticapplication


Eyebrows
Eyebrows frame the eyes and are one of the most expressive features of the face. Brows
should be brushed and groomed first. Then shape and colour is added with ARTISTRY®
Softsticks for Brows.



Brushing and Grooming
• Brush through brows with eyebrow brush to groom and shape.
• Tweeze any hairs that obviously lie outside of the brow’s natural shape.
• Brows should begin directly over the tear duct at the inner corner of the eye and rise in a
  gentle curve along the brow bone. The highest point in the arch should be just about even
  with the outer edge of the eye’s iris, tapering down and ending at the outside
  corner of the eye.
• To define the ideal brow length, line up a pencil parallel to the bridge of the nose and then at
  an angle across the outer edge of the eyes.




                                                                                                     53




Adding Colour and Shape
ARTISTRY Softsticks for Brows puts colour into brows that are colourless, corrects brow shape,
and fills in sparse areas. Eyebrows should be a shade similar to the hair. ARTISTRY Softsticks for
Brows come in a variety of natural shades to complement hair colour.
• Use the natural brow shape as your guide. Enhance it without changing its fundamental
  shape. The brow should be soft with no peaks. A pointed or thin brow creates a harsh and/or
  surprised look.
• Fill in shape with Softsticks for Brows. Draw upward following the direction the hair grows
  and the natural curve of the brow. Use light-handed, fine strokes.
     appendixh
     advancedcosmeticapplication


     Blush
     Faces come in all shapes and sizes, and the following techniques will help bring out the
     individual features of your clients. Note: For a natural, sun-kissed look, apply blush in a
     circular motion to the apples of the cheeks.


     Oval-shaped faces
     Apply blush just under the
     cheekbone and blend
     toward the top of the ear.




     Rectangular- or square-
     shaped faces
54
     Apply blush on the ball of
     the cheek and blend
     toward the top of the ear
     for square-shaped faces,
     or toward the middle of the
     ear for more rectangular-
     shaped faces.




     Round-shaped faces
     Apply blush on the ball of
     the cheek and blend
     toward the top of the ear.
                                     appendixh
                            advancedcosmeticapplication




Heart-shaped faces
Apply blush under the
cheekbone and blend
toward the center of
the ear.




Diamond-shaped faces
Apply blush in a crescent
shape on the ball of the                                  55
cheek and blend toward
the top of the ear.
     appendixh
     advancedcosmeticapplication


     Lip Colour
     Lip Colour is that all-important final touch that pulls a look together. Many women depend
     on lip colour more than any other cosmetic to add brightness and to freshen up their
     appearance. Often, lip colour is the last thing checked before going out and the first thing
     renewed in a spare moment. Plus, with an easy change of lip colour, your client can change
     her total look in just a minute or two.


     1. Begin by choosing the ARTISTRY® Softsticks for Lips that most closely matches the Perfect
        Moisture or Sheer Lip Colour your client intends to wear.
     2. Lining lips gives shape and definition to the mouth. Starting from the upper lip and working
        down and around, line the lips.
     For full-shaped lips,
     line just inside the natural lip line. Then fill with a light-to-medium shade of lipstick.
     For average-shaped lips,
     line the lips following the natural lip line. Then fill with any shade of lipstick.
     For thin-shaped lips,
     line just outside the natural lip line to make lips appear larger. Then fill with a
     light-to-medium shade of lipstick.
56
                                                                   appendixi
                                                                               makeovers


Different occasions require different cosmetic looks. Bridal makeup should be kept natural
looking, for instance, while evening appearances can come alive with dramatic flair. Different
ages, too, have different makeup needs. Teens can play with fashionable fads, while those
with mature skin need colour and light to emphasize their best features.

Makeup application is an art. And like any art, knowledge and practice will build your expertise
so you can better advise your clients, helping them achieve the looks that are right for them.



Cosmetic techniques for brides
With all eyes on the bride, her makeup should be perfectly beautiful and perfectly natural.
• Start by using familiar makeup products that are part of her normal daily routine. The goal is
  to make everything stronger and prettier, even if it’s a daytime wedding.
• Apply foundation so her skin appears flawless.
• Apply powder to hold down the shine and keep her looking radiant for photographs.
• Suggest a pretty shade of blush – pink if she is fair or rose if she is dark. Apply slightly more
  than she would normally wear and keep the colour soft and blended.
• Charcoal, navy, and brown are nice eyeliner options. In general, use light-to-medium shades
  of eye shadow.
                                                                                                      57
• Tears are nothing to fear if she uses waterproof mascara for those emotional moments.
• Lip colour should be prominent, but not overpowering.
• Above all, have her practice, practice, practice before the big day – especially if she plans on
  trying a new look or wearing more makeup than usual.

Cosmetic techniques for teens
When girls are young, they can do so much – or so little – with makeup and always look terrific.
It’s a great time for them to experiment with fashionable trends, and you can help them along.
• Start by selecting a concealer shade that matches her natural colouring, then apply it on
  under-eye circles, blotches, and breakouts.
• A lightweight foundation will not only keep her skin tone even but will protect her skin, too.
• Apply powder bronzer with a loose-powder brush for an all-over, sun-kissed glow.
• Use the very lightest and most natural-looking blush colour and blend to eliminate blush
  lines. Remember: Blush should be barely visible.
• To keep young, bright eyes soft and simple, use a thin line of eyeliner to define them,
  then add a touch of neutral eye shadow on top of the eyeliner. Or, just for fun, try a bright
  frosted eye shadow on top.
• Add a glossy hint of colour to lips with the Glossy Lip Shine.
• Use one coat of mascara for daytime and two for evening.
• Try sheer colours for soft, natural-looking lips.
• Aim for makeup that balances her features – giving equal emphasis to eyes, cheeks, and
  lips – for a soft, fresh finish.
     appendixi
     makeovers


     • For those who prefer something a little more distinctive than a natural look, unbalancing the
       face creates a fashion statement. To do this, make one or two features on her face promi-
       nent and the rest of her features almost invisible. For example, go light on the eyes and cre-
       ate a well-defined, strong-coloured mouth. Dark shades always make a fashion statement
       and create a bolder look.
     • Above all, encourage her to have fun with her makeup.

     Cosmetic techniques for mature skin
     Clients with mature skin will want to emphasize their best features by using colour and light.
     Avoid fads, especially if they’re dark toned or muddy.
     • Makeup isn’t a camouflage for wrinkles, and the more foundation applied over facial
       lines, the more they show up. Keep foundations light in texture, and avoid too much
       loose powder.
     • Too much colour on cheeks can make her look older. Keep the look fresh by using less
       cheek colour and blending it well.
     • If your client wears glasses, have her keep them on while applying blush to make sure the
       colour doesn’t peek out under the glass.
     • Stick with matte eye shadows and avoid those that are frosted.
     • The emphasis on the eyes should be more on her eyelash lines and less on the center and
       upper eyelids. To accomplish this, line her eyelash bases with eyeliner, smudge, then apply a
       matte eye shadow directly over the line and smudge again.
58
     • Using a thin brush to apply powder eye shadow to the top and bottom eyelash lines is a
       super soft way to emphasize eyes, especially if eyeliner looks too strong or harsh.
     • For extra lift and more expression in the eye area, fill in eyebrows to emphasize the arch.
     • Line lips with a lip pencil that matches her lipstick and fill in lips with lip colour.
     • Opt for strong, bright lip colours, since lighter shades emphasize wrinkles around
       the mouth.

     Cosmetic techniques for evening looks
     Create dramatic looks that are full of impact simply by adding richer, more intense colours for
     greater contrast.
     • If your client isn’t already wearing foundation, first apply a foundation that offers more
       coverage, such as Featherlight Maximum Foundation. If she is already wearing foundation,
       apply a powder foundation over her entire face to create a totally matte finish.
     • Add slightly more powder blush than she uses for her daytime look.
     • To create more shape and depth in the cheek area, apply a dark powder blush, like Dusk,
       under her cheekbones and blend. Add a brighter shade on top, then blend again.
     • If she’s already wearing eyeliner, simply add a darker shade over the existing line for
       greater contrast.
     • Create a lift at the outer part of her upper eyelids by extending the eyeliner slightly beyond
       the outside edge of her eyes and blending it upward with a sponge-tip applicator.
     • If she’s already wearing mascara, apply an additional coat.
                                                                    appendixi
                                                                                  makeovers


• Complete the look with a bold lip colour to balance the eyes. Reds, fuchsias, berries,
  and burgundies create the most dramatic impact on evening lips. Finish with a layer of sheer
  gloss. Finish by applying Glossy Lip Shine to enhance the fullness of lips and add gorgeous
  shimmer to lip colour.

Cosmetic techniques for casual looks
Creating a casual look is quick and easy with just five minutes and a few well-chosen products.
• Correct under-eye circles by applying a concealer that best matches your client’s natural
  colouring and blending with a sponge.
• Select a powder foundation shade that best matches your client’s natural colouring and
  apply it to her entire face using a large powder brush to even out her skin colour. Include her
  eyelids but exclude the areas under her eyes.
• Apply a soft, natural-coloured powder blush or bronzer to the balls of her cheeks and brush
  any leftover blush toward the center of her upper eyelids to create lift. For a natural sun-
  kissed look, use a large powder brush to apply bronzer all over her face.
• Keep eyes simple and basic by applying a natural-coloured eye colour such as Java,
  Graphite, or Ash Black to the lash lines on the upper eyelids, then smudge with a sponge-tip
  applicator.
• Apply a single coat of mascara.
• Finish the look with a lip colour that gives her skin and eyes a bright lift.

Cosmetic techniques for career looks                                                                  59
The career look should always be polished and professional, which is why it requires more
attention and a little more time and product to create than the casual look.
• Start by using concealer under the eyes and on the eyelids, concentrating on the most
  recessed corner of her inner eye. Apply over any small imperfections on her face and blend
  with a sponge.
• Apply a foundation that best meets the needs of your client’s skin type and preferred
  coverage, and that matches her natural colouring. Blend carefully.
• Add loose powder if needed and set to soften the look.
• Shape the cheek area by lightly applying a blush colour to the areas just under her
  cheekbones. Add a touch more to the balls of her cheeks, then blend well to keep the
  look muted.
• Career eyes require three eye shadow colours and eyeliner. Wash a light eye shadow over
  the entire eyelid. Add a medium-toned eye shadow in the crease to create added depth.
  Next, apply a thin line of pencil eyeliner at the lash lines and smudge. Finish with a darker
  eye shadow along the lash line and blend well to create a soft yet focused eye.
• Apply one or two coats of mascara to the top lashes only.
• Define the lips by using a lip pencil that blends well with her lipstick colour. Add shape to her
  mouth and, if needed for staying power, fill in the lips with a pencil.
• Apply a lip colour that best suits her colouring as well as keeps her lips looking soft
  and professional.
     appendixi
     makeovers


     Notes




60
                                                                 appendixj
                                                     informationandresources


Your Artistry Information and Resource Guide
Looking for information on a particular ARTISTRY® product? Need more support materials or
business-building tools? It’s all here, right at your fingertips, everything you need to help
build and support your ARTISTRY business.



FASTFACTS™ Fax On Demand
Call toll-free, 800-766-4775, for a list of ARTISTRY product documents. Simply follow the
automated instructions.

Literature
AMS Literature Pack – (includes Learning Guide, ARTISTRY Beauty Book,
Order Form, Client Profile, and Nail Colour Shade Selectors)                          SA-1037
• ARTISTRY Beauty Book (10-pack)                                                        SA-983
• Client Profile (20-pack)                                                            SA-1036
• Order Form (10-pack)                                                                SA-1035
ARTISTRY Beauty Book Seasonal Update (5-pack)                         Standing Order VA-1929
ARTISTRY Beauty Book Seasonal Update (1)                                              SA-1929
Standing Order Form                                                                   SA-6971
Nail Colour Shade Selectors (50-pack)                                                 40-0180    61

Video
ARTISTRY “I Am Ingrid” Video                                                             VA-23

CD-ROM
“ARTISTRY: Beautiful Possibilities” CD-ROM                                            CD-2163

AMS Kit/Presentation Case Support (Refills without literature cards)
Lip Colour Samples
• Lip Colour Samples (compatible with refillable storage caddy) –
  Assortment Pack (contains one of every Classic PMLC and Sheer Lip Colour
  shade and shade labels)                                                             10-0521
Sheer Gloss Refill Pack (4 samples)                                                   10-0522
Sheer Berry Refill Pack (4 samples)                                                   10-0523
Sheer Black Cherry Refill Pack (4 samples)                                            10-0524
Crystal Rose Refill Pack (4 samples)                                                  10-0525
French Beige Refill Pack (4 samples)                                                  10-0526
Mountain Laurel Refill-Pack (4 samples)                                               10-0527
Metallic Wine Refill-Pack (4 samples)                                                 10-0528
Bronzed Brown Refill-Pack (4 samples)                                                 10-0529
     appendixj
     informationandresources


     Foundation Refills
     • Absolute Oil Control Foundation (10 light-medium shades)                             MAD-624
     • Absolute Oil Control Foundation (6 medium-dark shades)                               MAD-695
     • Self-Defining Sheer Foundation (10 light-medium shades)                              MAD-471
     • Self-Defining Sheer Foundation (6 medium-dark shades)                                MAD-472

     Skin Care Refills
     • Age Specialists Skin Care Foil Samplers
       (Contains 10 each TIME DEFIANCE® Creme and Lotion and 10 Daytime Protection Creme)   MAD-917
     • Treatment Pack Foil Samplers
       (Contains 20 AHS Plus, 10 Skin Refinishing Lotion, 30 Replenishing Eye Creme)        10-0684
     • Clarifying Daily Skin Care System Foil Samplers
       (Contains 5 each Cleanser, Toner, Moisturiser)                                       MAD-770
     • Moisture Rich Daily Skin Care System Foil Samplers
       (Contains 5 each Cleanser, Toner, Moisturiser)                                       MAD-769
     • Delicate Care Daily Skin Care System Foil Samplers
       (Contains 5 each Cleanser, Toner, Moisturiser)                                       MAD-771
     • Supplemental Products (Contains one each mini-tube of
       Polishing Scrub, Moisture Intense Masque, Pore Cleansing Masque)                      AD-828

62   ARTISTRY Standing Order Update Pack Program
             ®
                                                                                            VA-2030
     Sign up to automatically receive the newest ARTISTRY products and literature at
     a 10% discount. There’s no risk – each update pack offers the option to opt out.

     Sampler Cards
     • ARTISTRY TIME DEFIANCE Nighttime Renewal Creme (10-pack)                             SA-2222
     • ARTISTRY TIME DEFIANCE Nighttime Renewal Lotion (10-pack)                            SA-2223
     • ARTISTRY TIME DEFIANCE Hydroplenish Foundation (10-pack)                             SA-2379
     • ARTISTRY Alpha Hydroxy Serum Plus Foil (20-pack)                                     SA-2201
     • ARTISTRY Spring 2004 Trend Colour Collection – Flights of Fancy
       Self-Mailer (10-pack)                                                                SA-2474
     • ARTISTRY Fall 2003 Trend Collection – Red Carpet Colour Collection
       Self-Mailer (10-pack)                                                                SA-2507
     • ARTISTRY TIME DEFIANCE Daytime Protection Creme (10-pack)                            52-4977
     • Spa Collection (10-pack)                                                             20-1047
     • Replenishing Eye Creme (10-pack)                                                     52-0275
     ARTISTRY Merchandising System Kits
     • AMS Basic Skin Care Kit                                                              AD-2122
     • AMS Basic Foundations/Concealers Kit                                                 AD-2121
     • AMS Basic Colour Kit                                                                 AD-2120
              appendixj
        informationandresources


Notes




                                  63
     appendixj
     informationandresources


     Notes




64
                                                                                  appendixk
                                                                        artistrycompetitiveadvantage


Artistry Brand Claim
ARTISTRY® is among the world’s top five largest-selling prestige brands of facial skin care and
colour cosmetics. Others in this distinguished group include: Clinique, Lancôme, Estée
Lauder, and Sofina.1
1
    Based on a 2000 Euromonitor International study of global retail sales.

Skin Care
       ARTISTRY Daily Systems products
       It’s easy to have younger-looking, more beautiful skin with ARTISTRY Daily Systems
       products. Moisture Rich is proven to improve the hydration of skin by 100% in just
       four weeks. Clarifying is proven to control oil up to 12 hours. Delicate Care is clinically
       proven for sensitive skin with visible results in just 24 hours.

• ARTISTRY Clarifying Daily Skin Care System*
      Clarifying Foaming Cleanser (4.4 oz.)                                                   $3.91/oz.
      Clarifying Oil Control Toner (8.45 oz.)                                                 $2.28/oz.
      Clarifying Balancing Moisturiser with SPF-15 (2.6 oz.)                                 $10.21/oz.
                                                                                             $16.40/oz.
• Lancôme† (71.3% more than ARTISTRY per ounce)*
      Gel Controle Purifying Gel Cleanser (4.2 oz.)                                           $4.64/oz.
      Tonique Controle† Purifying Toner with Matifying Powders (6.8 oz.)                      $2.87/oz.
      Hydra Controle Mat Shine Control Lotion for Oily Skin Types (1.7 oz.)                  $20.59/oz.
                                                                                             $28.10/oz.
                                                                                                          65
• Estée Lauder† (75.9% more than ARTISTRY per ounce)*
      Perfectly Clean Foaming Gel Cleanser (4.2 oz.)                                          $4.16/oz.
      Clean Finish† Purifying Toner (6.7 oz.)                                                 $2.62/oz.
      DayWear† Plus Multi Protection Anti-Oxidant Lotion with SPF 15 (1.7 oz.)               $22.06/oz.
                                                                                             $28.84/oz.
• Dior† (95.3% more than ARTISTRY per ounce)*
      Refreshing Wash-Off Cleansing Gel (5.4 oz.)                                             $4.54/oz.
      Purifying Lotion (6.8 oz.)                                                              $3.60/oz.
      Hydra-Move† Fluide (1.8 oz.)                                                           $23.89/oz.
                                                                                             $32.03/oz.
• Chanel† (135.5% more than ARTISTRY per ounce)*
      Systeme Purete – La Gel Purifying Cleansing Gel (5 oz.)                                 $7.00/oz.
      Activateur Purete Oil Controlling Purifying Toner (6.8 oz.)                             $5.15/oz.
      Skin Conscience† Total Health Oil-free Moisture Fluid SPF-15 (1.7 oz.)                 $26.47/oz.
                                                                                             $38.62/oz.

  ARTISTRY Alpha Hydroxy Serum Plus
  Delivers smoother, firmer, more luminous skin within 24 hours. Contains AHAs derived from
  Nutrilite-sourced acerola cherries, a natural source of antioxidants. Also contains natural oat
  extract, a clinically proven skin-soothing agent. Contains 5% Alpha Hydroxy acids.
• ARTISTRY Alpha Hydroxy Serum Plus (1 oz.)                                            $45.05/oz.
• La Prairie† Cellular Retexturizing Booster (1 oz.)                                  $150.00/oz.




*Based on Quixtar Product Pricing Guide 9/2003 (SA-13) and competitors’ Web sites 6/03.
     appendixk
     artistrycompetitiveadvantage


       ARTISTRY® Body Definer Firming Gel
       Cellulite-affected skin appears firmer and smoother in less than 90 days. Competitively
       priced against department store brands like Estée Lauder† Resillence Lift Body Lotion or
       Clarins† Body Lift Advanced Cellulite Control.
     • ARTISTRY Body Definer Firming Gel (8.4 fl. oz.)                                   $4.38/oz.
     • Estée Lauder Resillence Lift Body Lotion (6.7 oz.)                                $5.22/oz.
     • Clarins Body Lift Advanced Cellulite Control (7 oz.)                              $7.50/oz.


       ARTISTRY BRIGHT IDEA® Illuminating Essence
       BRIGHT IDEA Illuminating Essence improves overall skin tone, clarity, evenness, and
       skin brightness.
     • ARTISTRY BRIGHT IDEA Illuminating Essence (1 fl. oz.)                            $57.55/oz.
     • Dior† Snow UV Whitening Spot Corrector (.64 oz.)                                 $85.94/oz.
     • Shiseido† Whitess† Whitess Intensive Skin Brightener (1.4 oz.)                   $85.71/oz.


       ARTISTRY Eye & Lip Makeup Remover
       Gently removes water- and smudgeproof mascara and bold lip colours without
       drying your skin.
     • ARTISTRY Eye & Lip Makeup Remover                                                $3.26/oz.
     • Estée Lauder Gentle Eye Makeup Remover                                           $4.12/oz.


66
                                                                                  appendixk
                                                            artistrycompetitiveadvantage


ARTISTRY® TIME DEFIANCE® Nighttime Renewal Creme and Lotion
  TIME DEFIANCE is an intense wrinkle-fighting moisturizer that reduces the appearance of wrin-
  kles by over 50%. Plus, helps prevent damage to the skin like no other product does. Here’s
  the proof: Skin can be damaged by free radicals at three different stages. TIME DEFIANCE is
  the first product designed to protect the skin at all three stages of damage.


              Ingredient                          TIME DEFIANCE Benefit
 Stage 1      Superoxide dismutase                Helps defend your skin’s enzymes
 Stage 2      Glutathione                         Helps defend against proteins that attack skin’s collagen
 Stage 3      Vitamin E, bioflavonoids,           Protect your skin’s moisture barrier, the lipids
              green tea, grape seed



    ARTISTRY TIME DEFIANCE Vitamin C + Wild Yam Treatment
    This is the first stable vitamin C and wild yam facial treatment product formulated specifically
    to improve the youthful appearance of mature or sun-damaged skin, especially around the
    eye area.
•   ARTISTRY Vitamin C + Wild Yam Treatment                                             $40.20
•   Lancome† Vitabolic† Deep Radiance Booster                                           $52.00
•   Cellex-C High Potency Serum                                                         $90.00
•   La Prairie† C Energy Cellular System                                              $150.00


  ARTISTRY TIME DEFIANCE Intensive Repair Serum
                                                                                                              67
  ARTISTRY TIME DEFIANCE Intensive Repair Serum is a breakthrough 14-night treatment
  designed to both help repair and protect skin. Its exclusive patent-pending formula actually
  reverses the visible signs of aging in just 14 nights.
• ARTISTRY TIME DEFIANCE Intensive Repair Serum                                   $224.10
• Estée Lauder† Re-Nutriv† Intensive Lifting Serum                                $250.00
• La Prairie Cellular Cycle Ampoules for the Face                                 $300.00


  ARTISTRY Blemish Control Acne Treatment
  A clear gel product that treats acne and blemishes. And is competitively priced.
• ARTISTRY Blemish Control Acne Treatment (0.5 oz.)                              $26.80/oz.
• Estée Lauder Counter-Blemish Acne Treatment Lotion (0.45 oz.)                  $33.33/oz.
• Clarins† Blemish Control (0.5 oz.)                                             $35.00/oz.




*Based on Quixtar Product Pricing Guide 9/2003 (SA-13) and competitors’ Web sites 6/03.
     appendixk
     artistrycompetitiveadvantage


         ARTISTRY® Replenishing Eye Creme
         Targets under-eye puffiness and dark circles, reducing the appearance of aging in skin
         around the eyes.
     •   ARTISTRY Replenishing Eye Creme (0.5 oz.)                                        $50.80/oz.
     •   Estée Lauder† Advanced Night Repair Eye Recovery Complex (0.5 oz.)               $90.00/oz.
     •   Lancôme† Primordiale† Intense Eye First Line Age Defense Eye Treatment (0.5 oz.) $94.00/oz.
     •   Clarins† Eye Contour Balm (0.7 oz.)                                              $56.42/oz.
     •   Dior† No Age Eyes (0.5 oz.)                                                     $100.00/oz.


       ARTISTRY Moisture Intense Masque
       A light soufflé specially formulated to hydrate normal-to-dry skin.
     • ARTISTRY Moisture Intense Masque (3.6 oz.)                                         $5.56/oz.
     • Estée Lauder So Moist† Hydrating Facial (3.4 oz.)                                  $6.18/oz.
     • Clarins Thirst Quenching Hydra-Balance Mask (1.7 oz.)                             $18.53/oz.


       ARTISTRY Pore Cleansing Masque
       A clay masque specially formulated to deep clean normal-to-oily skin.
     • ARTISTRY Pore Cleansing Masque (3.6 oz.)                                           $5.56/oz.
     • Estée Lauder So Clean† (3.4 oz.)                                                   $6.18/oz.
     • Clarins Normalizing Facial Mask (1.7 oz.)                                         $13.53/oz.


68     ARTISTRY Polishing Scrub
       A lathering gel specially formulated to rejuvenate all skin types.
     • ARTISTRY Polishing Scrub (4.4 oz.)                                                 $5.68/oz.
     • Estée Lauder So Polished† Exfoliating Scrub (3.4 oz.)                              $6.18/oz.
     • Clarins Gentle Exfoliating Refiner (1.7 oz.)                                      $15.59/oz.


       ARTISTRY Light Reflective Lotion
       A sheer, lightweight lotion available in three colour variations that brightens
       skin and softens flaws.
     • ARTISTRY Light Reflective Lotion (1.69 oz.)                                       $15.09/oz.
     • Estée Lauder Spot Light† (1.7 oz.)                                                $18.53/oz.
     • Estée Lauder Light Source† (1.7 oz.)                                              $27.35/oz.
                                                                                  appendixk
                                                            artistrycompetitiveadvantage


Foundations


  ARTISTRY® Absolute Oil Control Foundation
  100% oil-free formula is transfer-resistant with a lightweight, matte finish. Revolutionary
  Matte 300 complex absorbs three times its weight in surface oil to absolutely control oil and
  stop shine.
• ARTISTRY Absolute Oil Control Foundation*                                              $26.60
• Estée Lauder† Double Matte† Oil Control Makeup SPF 15                                  $30.00
  costs 13% more than ARTISTRY*
• Lancôme† MaquiContrôle† Oil-Free Liquid Makeup                                         $33.50
  costs 26% more than ARTISTRY*



                                                         Antioxidants
      Oil Control          SPF        Light                                       Transfer    100%                 Oil-
      Foundation           15        Diffusing        Vitamin       Acerola       Resistant   Oil Free          Absorbing
                                                          E         Cherry

  ARTISTRY*
  Absolute
  Oil Control               ✓            ✓               ✓              ✓                 ✓          ✓                ✓
  Foundation
  Estée Lauder
  Double Matte              X1           X2              X2             X3                           ✓                ✓
  Oil Control
  Makeup*
                                                                                                                                   69
  Lancôme
  MaquiContrôle                          X2              X2             X3                           ✓                ✓
  Liquid
  Makeup*
                                                                                              1
                                                                                                  Contains SPF at a lower level.
                                                                                              2
                                                                                                  Not claimed in labeling.
                                                                                              3
                                                                                                  Contains other antioxidant(s).




*Based on Quixtar Product Pricing Guide 9/2003 (SA-13) and competitors’ Web sites 6/03.
     appendixk
     artistrycompetitiveadvantage


       ARTISTRY® Featherlight Maximum Foundation
       Offers the convenience and finish of a powder with the moisturization and coverage of
       a cream. Emollients maintain the skin’s moisturization level and surface hydration while
       providing lightweight, maximum coverage
     • ARTISTRY Featherlight Maximum Foundation*                                          $25.50**
     • Prescriptives† Exact Matchstick† Longwear Foundation                               $37.00
       costs 45% more than ARTISTRY*
     • Vincent Longo Water Canvas† Créme-to-Powder Foundation                             $48.50
       costs 90% more than ARTISTRY*




70
                                                                                  appendixk
                                                            artistrycompetitiveadvantage


  ARTISTRY® Self-Defining Sheer Foundation
  All-day sheer formula responds to your skin’s moisturization needs.
• ARTISTRY Self-Defining Sheer Foundation*                                                                       $24.60
• Estée Lauder† Lucidity† Light Diffusing Makeup                                                                 $30.00
  costs 22% more than ARTISTRY*
• Lancôme† Maqui-Libre† Skin Liberating Makeup                                                                   $33.50
  costs 36% more than ARTISTRY*



                                                          Antioxidants
        Liquid              SPF        Light                                           Liquid               Light
      Foundation            15        Diffusing       Vitamin       Acerola          Foundation           Moisturizing
                                                          E         Cherry

  ARTISTRY
  Self-Defining
  Sheer                      ✓            ✓               ✓             ✓                 ✓                      ✓
  Foundation
  Estée Lauder
  Lucidity Light             X1           ✓               ✓             X2                                       ✓
  Diffusing
  Makeup
  Lancôme
  Maqui-Libre                ✓            ✓                                               ✓
  Skin Liberating
  Makeup
                                                                                              1
                                                                                                  Contains SPF at a lower level.
                                                                                                                                   71
                                                                                              2
                                                                                                  Not claimed in labeling.




*Based on Quixtar Product Pricing Guide 9/2003 (SA-13) and competitors’ Web sites 6/03.
**Does not include one-time compact purchase.
     appendixk
     artistrycompetitiveadvantage


         ARTISTRY® Versatile Matte Foundation
         Revolutionary Matte 150 complex absorbs 150% of its weight in oil to help prevent surface
         shine. Contains OXISHIELD™ Anti-Oxidant Matrix to help combat free radicals.
     •   ARTISTRY Versatile Matte Foundation*                                             $20.80**
     •   Estée Lauder† So Ingenious† Multi-Dimension Powder Makeup*                       $32.50
         costs 56% more than ARTISTRY*
     •   Lancôme† Dual Finish† Versatile Powder Makeup*                                   $32.00
         costs 54% more than ARTISTRY*
     •   Bobbi Brown† Pressed Powder costs 35% more than ARTISTRY*                        $28.00
     •   Chanel† Double Perfection† Compact costs 121% more than ARTISTRY*                $46.00


       ARTISTRY TIME DEFIANCE® Hydroplenish Foundation
       Super-hydrating, water-based foundation is clinically proven to stop the signs of aging
       where it starts by reducing the appearance of fine lines and wrinkles.
     • ARTISTRY TIME DEFIANCE Hydroplenish Foundation
       Foundation Refill                                                                   $22.45
       Compact                                                                             $13.00
                                                                                           $35.45
     • Shiseido† Hydro-Liquid Compact*
       Foundation Refill                                                                   $26.50
       Compact                                                                             $10.00
                                                                                           $36.50

72       ARTISTRY Loose Powder
         Sets makeup with a smooth matte finish for all skin types.
     •   ARTISTRY Loose Powder*                                                          $20.05
     •   Estée Lauder Lucidity† Translucent Loose Powder                                 $28.50
         costs 42% more than ARTISTRY*
     •   Lancôme Photogenic† Sheer Loose Powder costs 55% more than ARTISTRY*            $31.00
     •   Bobbi Brown Face Powder costs 50% more than ARTISTRY*                           $30.00
     •   Chanel Natural Finish Loose Powder costs 134% more than ARTISTRY*               $47.00


         ARTISTRY Enhancing Concealer
         2-in-1 formula is a concealer and eye foundation in one.
     •   ARTISTRY Enhancing Concealer*                                                   $16.00
     •   Estée Lauder Lucidity Light Diffusing Concealer costs 22% more than ARTISTRY*   $19.50
     •   Bobbi Brown Blemish Cover Stick costs 25% more than ARTISTRY*                   $20.00
     •   Chanel Corrective Concealer costs 88% more than ARTISTRY*                       $30.00
appendixk                                                                                    appendixk
                                                                        artistrycompetitiveadvantage


            Colour
                ARTISTRY® Perfect Moisture Lip Colour
                Younger looking lips. Long-lasting colour glides on so weightlessly you’ll hardly know it’s
                there. Double-duty moisturizing system hydrates and seals in moisture, minimizing the
                appearance of fine lines after just four weeks. Dual colour protectors lock in colour and
                resist fading to preserve a just-applied look
            •   ARTISTRY Perfect Moisture Lip Colour*                                              $14.20
            •   Estée Lauder† Futurist† Full Treatment Lipstick costs 30% more than ARTISTRY* $18.50
            •   Lancôme† Rouge Absolu† Creme Lip Colour costs 41% more than ARTISTRY*              $20.00
            •   Bobbi Brown† Creamy Lip Color costs 34% more than ARTISTRY*                        $19.00
            •   Chanel† Hydrabase Creme Lipstick costs 62% more than ARTISTRY*                     $23.00


                ARTISTRY Nail Colour
                One manicure. Once a week. Beautiful nails for up to seven days. The ARTISTRY Manicure
                System offers long-lasting colour that resists chipping.
            •   ARTISTRY Nail Colour*                                                           $10.20
            •   Estée Lauder Pure Colour Nail Lacquer costs 76% more than ARTISTRY*             $18.00
            •   Lancôme Vernis Magnetic† Nail Colour costs 42% more than ARTISTRY*              $14.50
            •   Bobbi Brown Nail costs 23% more than ARTISTRY*                                  $12.50


                ARTISTRY Effortless Eye Pencil
                It’s two products in one application: Eye Shadow and Eyeliner in coordinating colours.
                                                                                                                     73
            •   ARTISTRY Effortless Eye Pencil*                                                    $18.00
            •   Dior† Duostyl† Double-Stick Eye Shadow and Liner                                   $23.00
                costs 27% more than ARTISTRY*
            •   Lancôme L’Ombre Style Duo† costs 39% more than ARTISTRY*                           $25.00
            •   Stila† Convertible Eye Colour costs 56% more than ARTISTRY*                        $28.00
            •   Chanel On-The-Double† Eye Crayon costs 58% more than ARTISTRY*                     $28.50


                ARTISTRY Eye Colour
                Long-lasting, crease-resistant formula is silky-smooth and blends easily.
            •   ARTISTRY Eye Colour*                                                                     $7.95**
            •   Estée Lauder Color Intensity Micro-Fine Powder Eye Shadow                               $14.50
                costs 82% more than ARTISTRY*
            •   Lancôme Color Focus† Exceptional Wear Eye Shadow                                        $16.50
                costs 108% more than ARTISTRY*
            •   Bobbi Brown Eye Shadow costs 126% more than ARTISTRY*                                   $18.00


                ARTISTRY Glossy Lip Shine
                Lightweight lip gloss adds high-luster, shimmery shine to lips.                       Price per ml
            •   ARTISTRY Glossy Lip Shine (9 ml)*                                                         $2.11
            •   Estée Lauder High Shine Lip Lacquer costs 27% more than ARTISTRY* (6 ml)                  $2.67
            •   Lancôme Lip Brio† costs 90% more than ARTISTRY* (5 ml)                                    $4.00
            •   Bobbi Brown Lip Gloss costs 103% more than ARTISTRY* (4.2 ml)                             $4.29
            •   Chanel Glossimer costs 107% more than ARTISTRY* (5.62 ml)                                 $4.36

            *Based on Quixtar Product Pricing Guide 9/2003 (SA-13) and competitors’ Web sites 6/03.
            **Does not include one-time compact purchase.
     appendixk
     artistrycompetitiveadvantage


       ARTISTRY® Waterproof Mascara 200
       Long-wearing, oil-based formula thickens lashes up to 200% so they look
       longer and fuller.
     • ARTISTRY Waterproof Mascara 200*                                              $15.95
     • Lancôme† Definicils† Waterproof costs 32% more than ARTISTRY*                 $21.00



         ARTISTRY Smudgeproof Mascara 200
         Long-wearing, water-based formula thickens lashes up to 200% so they
         look longer and fuller
     •   ARTISTRY Smudgeproof Mascara 200*                                           $15.95
     •   Estée Lauder† Futurist† Lash Extending Mascara                              $19.50
         costs 22% more than ARTISTRY*
     •   Lancôme Définicils costs 32% more than ARTISTRY*                            $21.00
     •   Bobbi Brown† Lash Glamour Lengthening Mascara                               $19.00
         costs 19% more than ARTISTRY*



       ARTISTRY Mini Lip Rouge Sets
       Long-lasting Lip Rouge applies evenly to enhance your natural lip colour.
       Can also be applied to cheeks for a natural blush.                        Price per gram
     • ARTISTRY Mini Lip Rouge Set* (10 g)                                             $1.90
     • Vincent Longo Lip & Cheek Gel Stain (7.14 g) costs 33% more than ARTISTRY*      $2.53
74   • Nars† Lip Stain Gloss (6.25 g) costs 68% more than ARTISTRY*                    $3.20


         ARTISTRY Softsticks for Eyes
         Slender-tipped point outlines, defines, and enhances eyes. Foam-tipped
         smudger for blending.
     •   ARTISTRY Softsticks for Eyes*                                               $13.25
     •   Estée Lauder Artist’s Eye Pencil costs 32% more than ARTISTRY*              $17.50
     •   Lancôme Le Crayon Khôl costs 43% more than ARTISTRY*                        $19.00
     •   Bobbi Brown Creamy Eye Pencil costs 51% more than ARTISTRY*                 $20.00




         Price comparisons do not include delivery charges.
                                                                                                  appendixk
                                                                         artistrycompetitiveadvantage


  ARTISTRY® Softsticks for Brows
  Defines and shapes brows.
• ARTISTRY Softsticks for Brows*                                                                                                       $11.70
• Estée Lauder† Natural Brow Filler costs 32% more than ARTISTRY*                                                                      $15.50
• Lancôme† Le Crayon Poudre costs 75% more than ARTISTRY*                                                                              $20.50



      ARTISTRY Fineliner
      Rich, creamy, long-lasting liquid eyeliner
•     ARTISTRY Fineliner*                                                                                                              $14.85
•     Estée Lauder Liquid Eye Liner costs 4% more than ARTISTRY*                                                                       $15.50
•     Lancôme Maquiglace† Lumineuse costs 41% more than ARTISTRY*                                                                      $21.00
•     Bobbi Brown† Long-wear Gel Eyeliner costs 21% more than ARTISTRY*                                                                $18.00



      ARTISTRY Powder Blush
      Creamy, silky-smooth talc powder formulation that blends easily.
•     ARTISTRY Powder Blush*                                                                                                           $12.10**
•     Estée Lauder Blush All Day† costs 86% more than ARTISTRY*                                                                        $22.50
•     Lancôme† Blush Focus† Exceptional Wear Sheer Cheek Colour                                                                        $20.50
      costs 69% more than ARTISTRY*
•     Bobbi Brown† Blush costs 57% more than ARTISTRY*                                                                                 $19.00

                                                                                                                                                          75
      ARTISTRY Softsticks for Lips
      Rich pencil lipliner shapes, defines, and/or corrects lip contours.
•     ARTISTRY Softsticks for Lips*                                                                                                    $13.25
•     Estée Lauder Lip Defining Pencil costs 21% more than ARTISTRY*                                                                   $16.00
•     Lancôme Le Lipstique costs 47% more than ARTISTRY*                                                                               $19.50
•     Bobbi Brown Creamy Lip Liner costs 51% more than ARTISTRY*                                                                       $20.00
•     Chanel† Precision† Lip Definer costs 100% more than ARTISTRY*                                                                    $26.50



      ARTISTRY Sheer Lip Colour with SPF 15
      Colour and shine together with benefits of SPF 15 and moisturizers.
•     ARTISTRY Sheer Lip Colour with SPF 15*                                                                                           $14.20
•     Estée Lauder Pure Color Crystal Lipstick costs 55% more than ARTISTRY*                                                           $22.00
•     Lancôme Sheer Magnetic Extra Shine Weightless Lip Colour                                                                         $19.50
      costs 37% more than ARTISTRY*
•     Bobbi Brown Shimmer Gloss Stick costs 34% more than Artistry*                                                                    $19.00




†
    Trademarks: Estée Lauder, DayWear, Re-Nutriv, So Moist, So Clean, So Polished, Light Source, Spotlight, Double Matte, Lucidity, So Ingenious,
    Futurist, Blush All Day, Clean Finish, Prescriptives, and Exact Matchstick (Estée Lauder, Inc., New York, N.Y.); Lancôme, Vitabolic, MaquiContrôle,
    Maqui-Libre, Dual Finish, Rouge Absolu, Vernis Magnetic, Photogenic, Color Focus, Définicils, Maquiglace, Blush Focus, Primordiale, L’Ombre Style
    Duo, Tonique Controle, and Lip Brio (Lancôme Parfums Et Beaute & CIE, Paris, France); Dior, Hydra-Move, and Duostyl (Parfums Christian Dior,
    S.A., Paris, France); Shiseido and Whitess (Shiseido Co., Ltd., Tokyo, Japan); La Prairie (La Prairie, Inc., New York, N.Y.); Chanel, Double
    Perfection, Precision, Skin Conscience, and On-the Double (Chanel, Inc., New York, N.Y.); Stila (Stila Cosmetics, Inc., Los Angeles, Calif.); Water
    Canvas (Vincent Longo, Inc., New York, N.Y.); Nars (Nars Cosmetics, Inc. New York, N.Y.); Bobbi Brown (Bobbi Brown Professional Cosmetics, Inc.,
    New York, N.Y.); Clarins (F.C.F., Inc. Wilmington, Del.).

* Based on Quixtar Product Pricing Guide 9/2003 (SA-13) and competitors’ Web sites 6/03.
**Does not include one-time compact purchase.
     appendixk
     artistrycompetitiveadvantage


     Notes




76
                                                                    appendixl
                                                               beautyconsultantrole


Your Role as a Beauty Consultant
Enthusiasm is the first requirement for success in any business, but it’s not enough. You’re
offering beauty advice, so you should look your best at all times. And you should have a pro-
fessional’s knowledge of the quality and variety of your product line.



Image Counts
Image is everything when it comes to skin care and cosmetics. It’s important that your appear-
ance presents the kind of professional image your clients expect from you. It can lead to long-
term client relationships, and that means repeat business.
Achieving a professional look
• Wear ARTISTRY® Cosmetics to show you believe in the products.
• Choose your wardrobe carefully. One that’s well coordinated implies professionalism.
• Adopt a professional, enthusiastic attitude at all times.
• Use eye contact to gain the confidence and trust of clients.
• Maintain good posture, and keep your arms relaxed.
• Speak in a clear, even tone of voice.
• Above all, smile and exude confidence.
                                                                                                     77
Understanding Your Merchandising Resources
ARTISTRY Literature
A selection of practical, product-focused literature is available right at your fingertips to help
you increase your sales.
Client Profile (SA-1036)
• Use in your beauty clinics to determine skin types and select appropriate skin care
  products; select and apply colours; record product selections; and mark future orders.
• Give clients the top page filled out with step-by-step application instructions.
• Use the remaining section as your follow-up file to keep an accurate record of client orders.
     appendixl
     beautyconsultantrole


     ARTISTRY® Beauty Book (SA-983)
     • An all-inclusive sales tool and product catalog, including information on all Skin Care and
       Cosmetic products in the ARTISTRY line. Provides comprehensive product information,
       including descriptions, benefits, application tips, competitive comparisons, SKU numbers,
       pricing, and photos of all cosmetic shades.
     • Hand them out at beauty clinics to create excitement and generate sales.
     • Leave them behind when you deliver orders to interest your clients in further purchases.
     • Use them to introduce new customers to the ARTISTRY product line.
     • Give them to prospective clients when showing the Independent Business Ownership Plan.
     ARTISTRY Beauty Book Seasonal Update (SA-1929)
     • A supplement to the ARTISTRY Beauty Book, the Beauty Book Seasonal Update contains the
       latest seasonal trend information along with information on new products and promotions.
       The Beauty Book Seasonal Update also offers application tips and tricks through exciting
       articles and beauty cards.
     Nail Colour Shade Selectors (40-0180)
     New fingernail-shaped stickers allow customers to “try on” ARTISTRY Classic Nail Colours with-
     out removing their nail polish. Each pack includes 50 sheets of stickers, and each sheet con-
     tains all nine classic nail colour shades.
     Order Form (SA-1035)
     Two-part form includes a complete listing of all ARTISTRY products, prices, and SKU numbers.
78   Updated to include all new products in the ARTISTRY line.
     AMS Literature Pack (SA-1037)
     This literature pack contains the Learning Guide, ARTISTRY Beauty Book, Order Form, Client
     Profile, and 1 bag of Nail Colour Shade Selectors.


     For a complete list of ARTISTRY information and resources,   jumpback   to Appendix J, page 61.
                                                              appendixm
                                                                                 whattosay


What to Say to Potential Clients
Knowing what to say to potential clients will encourage them to schedule beauty clinics.
Perhaps the easiest way to organize your thoughts is to practice first with a friend. Use the
following conversations as general guides, and make sure to defer all questions about the
products until the actual appointment.



Conversation with an unknown client
You: Hello (client’s name). This is (your name). I’m a consultant providing ARTISTRY® products,
one of the world’s top five largest-selling prestige brands of facial skin care and colour cos-
metics. I’m conducting beauty clinics over the next (number) weeks and was wondering if
you’d be interested in a makeover in the privacy of your own home. There’s no obligation to
buy anything.
Client: How long would it take?
You:   Only about an hour. And if you’d like to invite a few friends, please do. I still have (day)
       or (day) available. Which day is better for you?
Client: (day) the (date) at (time) would be fine.
You:   Great! Then I’ll look forward to seeing you at your home on (day) the (date) at (time). I’ll
       call the day before to confirm. Thanks for your time.
                                                                                                      79
Conversation with a referral client
You: Hello (client’s name). This is (your name). (Referral name) recently attended an ARTISTRY
      beauty clinic I conducted and suggested I give you a call. He/she mentioned you might
      be interested in a makeover.
Client: Oh yes, he/she mentioned ARTISTRY Skin Care and Cosmetics to me.
You:   When would you be interested in seeing the ARTISTRY product line? I have (day) and
       (day) available.
Client: (day) the (date) at (time) would be convenient.
You:   Great! I’ll see you then. You’re quite welcome to invite some friends if you’d like. We’ll
       have fun! And thanks for your time.
     appendixm
     whattosay


     Conversation with a friend or relative
     You: Hello (client’s name). This is (your name) and I’m calling to see if you would do a
           favor for me. I recently became an ARTISTRY® beauty consultant and I need to practice
           conducting a beauty clinic. That’s where I show you the exclusive line of ARTISTRY
           Skin Care and Cosmetic products and teach you how to use them. All you need to
           do is invite a few friends, and we’ll have some fun. Could you help me out?
     Client: Sounds like fun. I’d be glad to help you out. How many friends would you like
             me to invite?
     You:    Four would be ideal. All I need is a table and chairs in a well-lit area. What day
             would be best for you? (day) or (day)?
     Client: (day) the (date) at (time) would be fine.
     You:    | really appreciate your help and I’ll call you the day before to see how many
             will be attending.

     Conversation to confirm the beauty clinic
     You: Hello (client’s name). This is (your name) and I’m just calling to confirm the day and
           time of your beauty clinic. My calendar shows (time) on (day) and I just want to make
           sure that’s what you have written down.
     Client: (day) at (time), that’s right.
     You:    Great. I’m really looking forward to sharing our exclusive line of ARTISTRY Skin Care
             and Cosmetic products with you and your friends. See you then!
80
                                                           appendixn
                                                    conductingabeautyclinic


Conducting a Beauty Clinic
Preparation checklist
1.Once you’ve scheduled your beauty clinic, ask your hostess to provide the following:
• Large table and chairs in a well-lit area
• Wastebasket
• Small table or area to display products
• Refreshments
2. Next, organize supplies from your AMS Skin Care, Foundations and Concealers, and
   Colour Kits
3. Organize any accessories you may need:
• ARTISTRY® mirrors
• Disposable cosmetic spatulas
• Disposable cosmetic sponges
• Disposable Eye Colour applicators
• Disposable Mascara/Fineliner brushes
• Disposable blush brushes
• Disposable lip brushes
                                                                                           81

• Pencil sharpener
• Full-size products for display purposes
• Cotton balls, cotton swabs, tissues, and paper plates
• ARTISTRY Beauty Book, Client Profiles and Order Forms, and Nail Colour Shade Selectors
• Name tags
• Pens/pencils
• Appointment book

Preparing yourself
• Wear ARTISTRY products and look professional.
• Get to know this manual thoroughly.
• Familiarize yourself with key product prices.
• Know where to find answers to often-asked questions.
• Know how to help clients select products.
• Write down key talking points on index cards.
     appendixn
     conductingabeautyclinic


     Just before the clinic
     • Arrive 20 minutes early to set up.
     • Arrange at each client’s place:
       Paper plate
       Mirror
       Disposable applicators
       Tissues
       Cotton swabs
       Cotton balls
       Client Profile and Order Form, Beauty Book, and Nail Colour Shade Selectors.
     • Provide pencil sharpeners and sharpen Softsticks and Jumbo Lip Pencils between each
       use for sanitation.
     • Arrange ARTISTRY® products from your AMS Kits on a separate table in order of application.
     • Greet each guest and have him or her complete the information portion of the Client
       Profile for your file.

     What to say in the first five minutes
     Sell your clients on the ARTISTRY brand with a powerful introduction. Here’s how:
     • Keep it short. Three to five minutes maximum – and full of confidence, passion, and vigor.
     • Credibility. Focus on the credibility of the ARTISTRY brand rather than the product line itself.

82   • Reference cards. List key talking points on index cards to refer to if needed.
     • Worldwide leader. Open with a strong statement about the ARTISTRY brand like, “ARTISTRY is
       among the world’s top five largest-selling prestige brands of facial skin care and colour
       cosmetics. Others in this distinguished group include Clinique, Lancôme, Estée Lauder
       and Sofina.* This leading position comes from the fact that we have developed some of
       the best, most innovative products on the market. Now, let me share some of our latest
       products with you.”
     *Based on a 2000 Euromonitor International study of estimated global retail sales.

     • Commitment. Talk about our commitment to the cosmetics business. For instance, the
       Corporation has invested millions of dollars in product research and the development
       of the ARTISTRY brand. Its history spans four decades. Our products are formulated,
       manufactured and tested in our state-of-the-art cosmetic facility in Ada, Mich.
     • Personal service. Ours are among the best-selling products in the world. But it’s our
       personalized service that sets us apart. Customers look for ways to save time and do
       business with people who help them shop efficiently.
     • Satisfaction guaranteed. Tell customers that if they don’t love their products, they’ll get
       their money back. It’s that simple.

     Presenting Skin Care
     1. Explain the need for ARTISTRY Skin Care products and discuss factors that affect the skin,
        such as environmental factors, nutrition, aging, stress, and sleep.
     2. Ask if anyone has any allergies to any ingredients. If they do, you can recommend
        alternate products without those ingredients.
                                                                appendixn
                                                       conductingabeautyclinic


3. Use the Client Profile, the Skin Typing Chart, and the Skin Care Routine Chart found in this
   manual to help determine each client’s skin type and recommended products for each.
4. Explain the three basic skin care steps (cleansing, toning, and moisturizing) and why they
   are important.
5. Dispense appropriate Skin Care products onto each client’s paper plate for easy access
   and hygiene.
6. Start with a fresh face. Have clients cleanse face to remove any makeup. Follow by using
   toner, applying any recommended age-defying skin care products, and moisturizing.
7. Have them also test other supplemental products on the backs of their hands, explaining the
   benefits of each as they do.
8. Allow time for questions.

Presenting Foundations and Colour
1. Explain that makeup protects the skin by providing a barrier against pollution, moisture loss,
   and the sun’s damaging rays – all while enhancing your features.
2. Explain the difference between cool and warm colours (Appendix F). Also, refer to the Beauty
   Book and note diamond symbols for cool, neutral, and warm shades.
3. Explain the difference between background and feature makeup: background makeup (foun-
   dations and concealers) gives you an even, flawless base on which to apply feature makeup
   (eye, cheek, lip, and nail colour).
4. Use the Foundation Assessment Chart in Section 3, Foundations/Concealers, page 3, to help        83
   clients select the appropriate type of foundation.
5. To find the best foundation shade for your client’s skin tone, try the closest three shades,
   then test them on your client, along the jaw line.
6. Apply products in the following order: (You can also refer to six steps to an instant face,
   Section 4, Colour cosmetics, page 3.)
• Enhancing or Ultimate Coverage Concealer
• Foundation
• Loose Powder
• Softsticks for Brows
• Eye Colours
• Softsticks for Eyes/Fineliner
• Mascara 200
• Powder Blush
• Softsticks for Lips
• Lip Colour
7. Use the Nail Colour Shade Selectors to allow clients to “try on” nail colours.
     appendixn
     conductingabeautyclinic


     Answering Questions
     Questions indicate interest and should therefore be answered honestly and confidently. If you
     don’t know the answer to a particular question, tell the client you’ll get back to him or her after
     the clinic.

     About Brand Loyalty
     Clients sometimes use their loyalty to a particular brand as a reason not to purchase. Never
     criticize a competitive brand. Instead, say something like “I used to feel that way until I tried
     ARTISTRY® Skin Care and Cosmetics. But I found the price to be very reasonable and I love the
     ARTISTRY Satisfaction Guarantee.”
     If a client already has new products from a particular brand, arrange to order replacement
     ARTISTRY products for them after their products are due to run out. If a client has purchased a
     new cleanser of a particular brand, suggest to them that they can still use that cleanser with
     ARTISTRY toners and moisturizers but that they’ll notice better results using the complete
     ARTISTRY Skin Care System.

     About Soap and Water
     Explain why it’s better to use ARTISTRY Skin Care products instead of soap and water.
     • Soap and water generally leave a film on the surface of the skin and do not fully
       remove makeup.
     • ARTISTRY cleansers and toners gently remove dirt, makeup, and impurities from the skin.
     • Moisturizers create a protective barrier to help minimize the drying effects of daily
84
       environmental damage.
     • All of which leads to a better complexion.

     About Ingredients
     If certain product ingredients are questioned, determine which ingredients are objectionable
     and recommend an alternative product without those ingredients. Ingredients are listed along
     with product label copy in Appendix E, page 27.

     About Time
     If clients question the time it takes to follow the skin care program and cosmetic application,
     suggest to them that it gets easier with practice and remind them that you just did skin care in
     only five minutes.

     About Skin Reactions
     If someone does have a reaction, instruct him or her to stop using the product. Refer to
     Appendix C, page 7, for additional information and procedures.

     Ask for the Order
     Start with your most enthusiastic client first. When you ask for an order, you will almost
     certainly receive it. Being positive that your clients will place orders demonstrates that you
     believe in the ARTISTRY product line.
            appendixn
        conductingabeautyclinic


Notes




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