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					                                                                               Study and work
      Graduate School of Management                                         experience in Spain

Master in Information
Sciences in Business
and Marketing - 2010/11
Degree                                                               Diploma Global Internship

                    UAB and EUSS                                      GSM Barcelona



                                                                                                   Graduate School of Management




Marketers who facilitate the management and planning of customer-centred
business operations are major players in the practice of sustainable international
business development. On successful completion of this course graduates will
have developed the critical thinking necessary to the contribution to the planning
and management of marketing strategies.
The main objective is to develop the necessary understanding of the
management and techniques for the internationalisation of business entities and
the analysis of international economy with a focus on European economy.


                              GRADUATE SCHOOL OF MANAGEMENT IN BARCELONA
                              MASTERS - POSTGRADUATE COURSES - PROFESSIONAL TRAINING - INTERNSHIP - SPANISH LANGUAGE - TAILORED
                              CORPORATE PROGRAMMES - SUMMER SCHOOL


Contact us:                   GSM BARCELONA is an innovative pan-European           outlook, cosmopolitan in character and designed to be
                              institution that offers world-class graduate          intellectually stimulating to develop students’ careers.
info@gsmbarcelona.com         programmes taught by leading international scholars   All programmes are adapted to the new European
www.gsmbarcelona.com          and practitioners.                                    Master structure as developed under the Bologna
Passeig Sant Joan Bosco, 74   Key to our success are the strategic partnerships     Accord and give a unique opportunity to gain a solid
p.c.08017, Barcelona, Spain   that we have formed with leaders from industry,       understanding of European Union systems as well
+34 935 039 158 T             commerce, government and international non-           as providing work experience in Spanish companies
+34 692 171 803 M             governmental organisations and their involvement in   during the study period.
+34 935 039 157 F             our programme design and delivery.                    GSM Barcelona Master Degrees are awarded by public
Skype: GSM Barcelona          The GSM Barcelona programmes are global in            and private Spanish universities.
Programme description
Master Programme in Business and         and service to the community and                              business in Spain. All students find
Marketing has been designed for          professional organisations, and                               this experience to be of great value in
those who may not have studied for       for pioneering new and innovative                             laying the foundation for their future
a degree in business or management       approaches to teaching and learning.                          career.
and for all those who would like to      One of the key features of this                               Master courses are taught in English
increase their understanding of a        course in Stage 2 of the programme                            with continuous Spanish language
range of business and management         is the opportunity to work within a                           training.
subjects with a major emphasis on        Spanish organisation in order to gain                         An internship concludes the academic
marketing.                               hands-on experience in conducting                             part of programme.
The Business School within EUSS
and Public University UAB is                             International Masters in Information Sciences in Business and Marketing
acknowledged as a leading provider        Study Sector                                                                      Module
of professional business management                                                              Research Methods and Business Data Analysis
                                          Term 1 – Part 1: “Environment”                         Business and its Environment
education and training in Spain. We                                                              Business Strategy
draw on the expertise of a wide range     Term 1 – Part 2: “Structures”                          Principles and Practices of Global Business
of teaching and research staff, and       Term 2 – Part 1: “Processes”
                                                                                                 Information Sciences in Business & Marketing
our students are drawn from all over                                                             International Management Skills
                                          Term 2 – Part 2: “Functions”. Electives (choose three Corporate Governance           Corporate Social Responsibility
the world. Our reputation is built on     for MCs mode, and one only for Master Professional) Marketing Communication Risk Management
our student-centered approach as          Internship                                             Work Placement – Research Activity
well as our teaching excellence. We       Dissertation                                           Dissertation / Consultancy Project
are also recognised for innovation                           Spanish language teaching will be conducted throughout the programme




Teaching and Learning                                                                                  Internship fields
Teaching is organised on a module-       emphasis a process whereby
credit basis with learning methods       students will be encouraged to relate                            ·   Marketing
based on lectures, directed reading,     knowledge, understanding and                                     ·   Sales
workshops, seminars, and practical       skills to real organisational issues.                            ·   Fashion Merchandising
and project work. Some modules           The use of models, paradigms and                                 ·   Business
include group work and teamwork          analytical frameworks drawn from the                             ·   Law/Legal
activities.                              strategic management and systems                                 ·   Social Work
Each course module is assessed           traditions and which illuminate                                  ·   Administration
individually, generally on the quality   human resource issues and dilemmas                               ·   Information Technology
                                                                                                          ·   Hospitality Industry
of written or visual presentation        will be used alongside tools and
                                                                                                          ·   Agriculture and Ecology
work, and to some extent, on verbal      techniques traditionally deployed by
                                                                                                          ·   Import/Export Business
presentations. Assessment methods        those charged with responsibility for                            ·   Consulting and Engineering
may include reports, seminar papers,     the management of people. These                                  ·   Travel & Tourism
formal written examinations, in-         activities, plus the opportunity for                             ·   Hotel/Restaurant Management
class tests, project work, visual and    students to work in groups with other                            ·   Accounting
verbal presentations, workshops,         programme members from different                                 ·   Finance/Economics
simulations and practical exercises.     backgrounds and experiences                                      ·   Public Relations
The majority of assessments is           provides the opportunity for a                                   ·   Communications/TV/Radio
based on individual assignments and      learning process which is shared and                             ·   Human Resources
assessed group work.                     experiential.                                                    ·   Chemical and Bio Sectors
Learning methods will, therefore,



Admission                                Conditions of acceptance
The course attracts students from        When you accept our offer you agree to the conditions of acceptance. You should
a wide range of backgrounds,             therefore read those conditions before accepting the offer.
disciplines and nationalities.
Applicants are welcome from any          Partial Grants for a tuition fee.
academic discipline, as well as those    Total tuition fee: - 9 800 euros
seeking continuing professional          Tuition fee with partial grant applied - 6 980 euros
development. Admission is normally
open to those with a Bachelor degree     Starting dates:         October, 2010
(or equivalent overseas degree) or                               February, 2011
equivalent professional qualification,
or other qualification.
                                                                                              Study and work
      Graduate School of Management                                                        experience in Spain


MSc in International
Financial Management
Degree                                                                              Diploma Global Internship

                                       GSM and EUSS                                  GSM Barcelona



       Graduate School of Management                                                                              Graduate School of Management




Master Sciences mode - 90 ETC
Master Professional mode - 60 ETC
All Master programmes are designed primarily for recent graduates from
countries all over the world, but will also be attractive for those wishing to make a
career change.
All our Master programmes are full time 3-term-long, and last for effectively one
calendar year.




                                             GRADUATE SCHOOL OF MANAGEMENT IN BARCELONA
                                             MASTERS - POSTGRADUATE COURSES - PROFESSIONAL TRAINING - INTERNSHIP - SPANISH LANGUAGE - TAILORED
                                             CORPORATE PROGRAMMES - SUMMER SCHOOL


Contact us:                                  GSM BARCELONA is an innovative pan-European           outlook, cosmopolitan in character and designed to be
                                             institution that offers world-class graduate          intellectually stimulating to develop students’ careers.
info@gsmbarcelona.com                        programmes taught by leading international scholars   All programmes are adapted to the new European
www.gsmbarcelona.com                         and practitioners.                                    Master structure as developed under the Bologna
Passeig Sant Joan Bosco, 74                  Key to our success are the strategic partnerships     Accord and give a unique opportunity to gain a solid
p.c.08017, Barcelona, Spain                  that we have formed with leaders from industry,       understanding of European Union systems as well
+34 935 039 158 T                            commerce, government and international non-           as providing work experience in Spanish companies
+34 692 171 803 M                            governmental organisations and their involvement in   during the study period.
+34 935 039 157 F                            our programme design and delivery.                    GSM Barcelona Master Degrees are awarded by public
Skype: GSM Barcelona                         The GSM Barcelona programmes are global in            and private Spanish universities.
Programme
Since the organisational survival in            -   taking the environment as an                                 (1) Environments (2) Structures (3)
the global marketplace demands                      evolving system.                                             Processes (4) Functions. The first stage
effective competitive strategies, all of        - appreciating that there might be                               is common to all MSc programmes –
our programmes put a considerable                   no ultimate answer to the                                    this approach gives the opportunity
emphasis on the strategic thinking                  question(s) raised.                                          to appreciate, in a wider sense, the
component. And what is strategic                Our programmes are designed to                                   structure and purpose of organisations,
thinking? It is a capacity for thinking         enhance our participants’ readiness to                           whether they are commercial companies,
where the following attributes – some           engage in such thinking. Relevant to the                         public institutions or not for profit
or all of them – might be present               complexities involved in this approach                           organisations. During the last term,
simultaneously:                                 the programme is divided into two-two                            students write a dissertation or a
- looking at an issue in an integrated          stages within the first two terms. We                            consultancy project work according to
    perspective.                                call these four stages “Study Sectors”                           their choice.


Programme                                                                                    MSc in International Finance
                                                    Study Sector                                                                       Module
description                                                                                                Research Methods and Business Data Analysis
                                                    Term 1 – Part 1: “Environment”                         Business and its Environment
The programme provides advanced level                                                                      Business Strategy
training in financial management with               Term 1 – Part 2: “Structures”                          Principles and Practices of International Finance
an emphasis on a mixture of theory and                                                                     Corporate Finance
practice aiming to produce graduates                Term 2 – Part 1: “Processes”
                                                                                                           Financial Decisions
capable of using their knowledge                    Term 2 – Part 2: “Functions”. Electives (choose three Corporate Governance           Corporate Social Responsibility
and understanding in a multicultural                for MCs mode, and one only for Master Professional) Marketing Communication Risk Management
environment, and partaking in financial             Internship                                             Work Placement – Research Activity
decision making.                                                                                           Dissertation / Consultancy Project - for MSc
                                                    Dissertation
                                                                                                           Final project - for Master Professional
                                                                       Spanish language teaching will be conducted throughout the programme



Teaching and Learning                                                                                            Internship fields
The teaching methods are student                Assessment methods are designed                                     ·   Marketing
centred. All modules involve coursework,        to support the teaching and learning                                ·   Sales
and the delivery of materials takes a           process and will test the application                               ·   Fashion Merchandising
                                                                                                                    ·   Business
variety of forms reflecting the aims of the     of learning to workplace situations.
                                                                                                                    ·   Law/Legal
module: formal lectures, discussions,           We use different ways to assess the                                 ·   Social Work
simulations, presentations by experts           understanding of concepts, theories,                                ·   Administration
and practising managers, individual and         academic models and students’                                       ·   Information Technology
group presentation of analysis, problem         ability analyse business situations                                 ·   Hospitality Industry
                                                from a critical perspective: students                               ·   Agriculture and Ecology
solving, findings and recommendations;
                                                                                                                    ·   Import/Export Business
case studies, guided readings and               are required to prepare assignments                                 ·   Consulting and Engineering
guidance on key sources of reference            during classes or at home, perform                                  ·   Travel & Tourism
material; research via the Internet and         presentations, take examinations, etc.                              ·   Hotel/Restaurant Management
various databases. Due consideration            All our MSc programmes benefit                                      ·   Accounting
is given to the different cultural and          from the rigorous quality assurance                                 ·   Finance/Economics
                                                                                                                    ·   Public Relations
educational backgrounds. Feedback and           procedures and regularly receive                                    ·   Communications/TV/Radio
guidance are also important elements            excellent feedback from external                                    ·   Human Resources
complementing an emphasis on self-              examiners, employers, students and                                  ·   Chemical and Bio Sectors
study.                                          professional bodies.


Internship                                                                                                       Admission
One of the key features in Stage 2 of this course is the opportunity to work within a                            The course attracts students from a wide
Spanish organisation in order to gain hands-on experience in conducting business in                              range of backgrounds, disciplines and
Spain. All students find this experience to be of great value in laying the foundation for                       nationalities. Applicants are welcome
future careers.                                                                                                  from any academic discipline, as well as
Master courses are taught in English with continuous Spanish language training.                                  those seeking continuing professional
An internship concludes the academic part of programme.                                                          development. Admission is normally
                                                                                                                 open to those with a Bachelor degree
                                                                                                                 (or equivalent overseas degree) or
                                                                                                                 equivalent professional qualification, or
                                                                                                                 other qualification.
Conditions of acceptance
When you accept our offer you agree to the conditions of acceptance. You should therefore
read those conditions before accepting the offer.

Master Professional mode:                       MSc mode:
Total tuition fee: - 8 200 euros                Total tuition fee: - 10 600 euros
Tuition fee with partial grant                  Tuition fee with partial grant                                   Starting dates:          October, 2010
applied - 5 800 euros                           applied – 8 000 euros                                                                     February, 2011
                                                                                              Study and work
      Graduate School of Management                                                        experience in Spain



MSc in Global
Business - 2010/11
D
Degree                                                                                      G
                                                                                    Diploma Global Internship

                                       GSM and EUSS                                  GSM Barcelona



       Graduate School of Management                                                                              Graduate School of Management




Master Sciences mode - 90 ETC
Master Professional mode - 60 ETC
All Master programmes are designed primarily for recent graduates from
countries all over the world, but will also be attractive for those wishing to make a
career change.
All our Master programmes are full time 3-term-long, and last for effectively one
calendar year.




                                             GRADUATE SCHOOL OF MANAGEMENT IN BARCELONA
                                             MASTERS - POSTGRADUATE COURSES - PROFESSIONAL TRAINING - INTERNSHIP - SPANISH LANGUAGE - TAILORED
                                             CORPORATE PROGRAMMES - SUMMER SCHOOL


Contact us:                                  GSM BARCELONA is an innovative pan-European           outlook, cosmopolitan in character and designed to be
                                             institution that offers world-class graduate          intellectually stimulating to develop students’ careers.
info@gsmbarcelona.com                        programmes taught by leading international scholars   All programmes are adapted to the new European
www.gsmbarcelona.com                         and practitioners.                                    Master structure as developed under the Bologna
Passeig Sant Joan Bosco, 74                  Key to our success are the strategic partnerships     Accord and give a unique opportunity to gain a solid
p.c.08017, Barcelona, Spain                  that we have formed with leaders from industry,       understanding of European Union systems as well
+34 935 039 158 T                            commerce, government and international non-           as providing work experience in Spanish companies
+34 692 171 803 M                            governmental organisations and their involvement in   during the study period.
+34 935 039 157 F                            our programme design and delivery.                    GSM Barcelona Master Degrees are awarded by public
Skype: GSM Barcelona                         The GSM Barcelona programmes are global in            and private Spanish universities.
Programme
Since the organisational survival in            - taking the environment as an evolving                       Structures (3) Processes (4) Functions.
the global marketplace demands                  system.                                                       The first and third stages are common
effective competitive strategies, all of        - appreciating that there might be no                         for all MSc programmes – this approach
our programmes put a considerable               ultimate answer to the question(s) raised.                    gives the opportunity to appreciate,
emphasis on the strategic thinking              Our programmes are designed to                                in a wider sense, the structure and
component. And what is strategic                enhance our participants’ readiness                           purpose of organisations, whether they
thinking? It is a capacity for thinking         to engage in such thinking. Relevant                          are commercial companies, public
where the following attributes – some           to the complexities involved in this                          institutions or not for profit organisations.
or all of them – might be present               approach the programme is divided                             During the last term, students write a
simultaneously:                                 into two-two stages within the first                          dissertation or a consultancy project
- looking at an issue in an integrated          two terms. We call these four stages                          work according to their choice.
perspective.                                    “Study Sectors” (1) Environments (2)


Programme                                                                                    MSc in Global Business
                                                 Study Sector                                                                       Module
description                                                                                             Research Methods and Business Data Analysis
                                                 Term 1 – Part 1: “Environment”                         Business and its Environment
The programme provides advanced level                                                                   Business Strategy
training in international business with          Term 1 – Part 2: “Structures”                          Principles and Practices of Global Business
an emphasis on a mixture of theory and                                                                  International Trade Practices
practice aiming to produce graduates             Term 2 – Part 1: “Processes”
                                                                                                        International Management Skills
capable of using their knowledge and             Term 2 – Part 2: “Functions”. Electives (choose three Corporate Governance           Corporate Social Responsibility
understanding in a complex commercial            for MCs mode, and one only for Master Professional) Marketing Communication Risk Management
context, and partaking in international          Internship                                             Work Placement – Research Activity
business.                                                                                               Dissertation / Consultancy Project - for MSc
                                                 Dissertation
                                                                                                        Final project - for Master Professional
                                                                    Spanish language teaching will be conducted throughout the programme



Teaching and Learning                                                                                         Internship fields
The teaching methods are student                from the rigorous quality assurance                              · Marketing
centred. All modules involve coursework,        procedures and regularly receive
and the delivery of materials takes a           excellent feedback from external                                 · Sales
variety of forms reflecting the aims of the     examiners, employers, students and                               · Fashion Merchandising
module: formal lectures, discussions,           professional bodies.
simulations, presentations by experts                                                                            · Business
and practising managers, individual and         One of the key features in stage 2 of                            · Law/Legal
group presentation of analysis, problem         this course is the opportunity to work
solving, findings and recommendations;          within a Spanish organisation in order to                        · Social Work
case studies, guided readings and               gain hands-on experience in conducting                           · Administration
guidance on key sources of reference            business in Spain. All students find this
material; research via the Internet and         experience to be of great value in laying                        · Information Technology
various databases. Due consideration            the foundation for future careers. Master                        · Hospitality Industry
is given to the different cultural and          courses are taught in English with
educational backgrounds. Feedback and           continuous Spanish language training.                            · Agriculture and Ecology
guidance are also important elements            An internship concludes the academic                             · Import/Export Business
complementing an emphasis on self-              part of the programme.
study.                                                                                                           · Consulting and Engineering
Assessment methods are designed                                                                                  · Travel & Tourism
to support the teaching and learning            Admission                                                        · Hotel/Restaurant Management
process and will test the application
of learning to workplace situations.            The course attracts students from a wide                         · Accounting
We use different ways to assess the             range of backgrounds, disciplines and
understanding of concepts, theories,            nationalities. Applicants are welcome                            · Finance/Economics
academic models and students’                   from any academic discipline, as well as                         · Public Relations
ability analyse business situations             those seeking continuing professional
from a critical perspective: students           development. Admission is normally                               · Communications/TV/Radio
are required to prepare assignments             open to those with a Bachelor degree                             · Human Resources
during classes or at home, perform              (or equivalent overseas degree) or
presentations, take examinations, etc.          equivalent professional qualification, or                        · Chemical and Bio Sectors
All our MSc programmes benefit                  other qualification.


Conditions of acceptance
When you accept our offer you agree to the conditions of acceptance. You should therefore
read those conditions before accepting the offer.

Master Professional mode:                       MSc mode:
Total tuition fee: - 8 200 euros                Total tuition fee: - 10 600 euros
Tuition fee with partial grant                  Tuition fee with partial grant                                Starting dates:          October, 2010
applied - 5 800 euros                           applied – 8 000 euros                                                                  February, 2011
                                                                                              Study and work
      Graduate School of Management                                                        experience in Spain


MSc in International
Human Resource
Management - 2010/11
Degree                                                                              Diploma Global Internship

                                       GSM and EUSS                                  GSM Barcelona



       Graduate School of Management                                                                              Graduate School of Management




Master Sciences mode - 90 ETC
Master Professional mode - 60 ETC
All Master programmes are designed primarily for recent graduates from
countries all over the world, but will also be attractive for those wishing to make a
career change.
All our Master programmes are full time 3-term-long, and last for effectively one
calendar year.



                                             GRADUATE SCHOOL OF MANAGEMENT IN BARCELONA
                                             MASTERS - POSTGRADUATE COURSES - PROFESSIONAL TRAINING - INTERNSHIP - SPANISH LANGUAGE - TAILORED
                                             CORPORATE PROGRAMMES - SUMMER SCHOOL


Contact us:                                  GSM BARCELONA is an innovative pan-European           outlook, cosmopolitan in character and designed to be
                                             institution that offers world-class graduate          intellectually stimulating to develop students’ careers.
info@gsmbarcelona.com                        programmes taught by leading international scholars   All programmes are adapted to the new European
www.gsmbarcelona.com                         and practitioners.                                    Master structure as developed under the Bologna
Passeig Sant Joan Bosco, 74                  Key to our success are the strategic partnerships     Accord and give a unique opportunity to gain a solid
p.c.08017, Barcelona, Spain                  that we have formed with leaders from industry,       understanding of European Union systems as well
+34 935 039 158 T                            commerce, government and international non-           as providing work experience in Spanish companies
+34 692 171 803 M                            governmental organisations and their involvement in   during the study period.
+34 935 039 157 F                            our programme design and delivery.                    GSM Barcelona Master Degrees are awarded by public
Skype: GSM Barcelona                         The GSM Barcelona programmes are global in            and private Spanish universities.
Programme
Since the organisational survival in            - taking the environment as an evolving                       Structures (3) Processes (4) Functions.
the global marketplace demands                  system.                                                       The first and third stages are common
effective competitive strategies, all of        - appreciating that there might be no                         for all MSc programmes – this approach
our programmes put a considerable               ultimate answer to the question(s) raised.                    gives the opportunity to appreciate,
emphasis on the strategic thinking              Our programmes are designed to                                in a wider sense, the structure and
component. And what is strategic                enhance our participants’ readiness                           purpose of organisations, whether they
thinking? It is a capacity for thinking         to engage in such thinking. Relevant                          are commercial companies, public
where the following attributes – some           to the complexities involved in this                          institutions or not for profit organisations.
or all of them – might be present               approach the programme is divided                             During the last term, students write a
simultaneously:                                 into two-two stages within the first                          dissertation or a consultancy project
- looking at an issue in an integrated          two terms. We call these four stages                          work according to their choice.
perspective,                                    “Study Sectors” (1) Environments (2)


Programme                                                                   MSc in International Human Resource management
                                                 Study Sector                                                                       Module
description                                                                                             Research Methods and Business Data Analysis
                                                 Term 1 – Part 1: “Environment”                         Business and its Environment
The programme provides advanced                                                                         Business Strategy
level training in human resource                 Term 1 – Part 2: “Structures”                          Principles and Practices of International HRM
management with an emphasis on a                                                                        International Management Skills
mixture of theory and practice aiming            Term 2 – Part 1: “Processes”
                                                                                                        Performance Appraisal and Management
to produce graduates capable of using            Term 2 – Part 2: “Functions”. Electives (choose three Corporate Governance           Corporate Social Responsibility
their knowledge and understanding in a           for MCs mode, and one only for Master Professional) Marketing Communication International Trade Practices
multicultural environment, and partaking         Internship                                             Work Placement – Research Activity
in HR decision making.                                                                                  Dissertation / Consultancy Project - for MSc
                                                 Dissertation
                                                                                                        Final project - for Master Professional
                                                                    Spanish language teaching will be conducted throughout the programme



Teaching and Learning                                                                                         Internship fields
The teaching methods are student                from the rigorous quality assurance                              · Marketing
centred. All modules involve coursework,        procedures and regularly receive
and the delivery of materials takes a           excellent feedback from external                                 · Sales
variety of forms reflecting the aims of the     examiners, employers, students and                               · Fashion Merchandising
module: formal lectures, discussions,           professional bodies.
simulations, presentations by experts                                                                            · Business
and practising managers, individual and                                                                          · Law/Legal
group presentation of analysis, problem         One of the key features in Stage 2 of
solving, findings and recommendations;          this course is the opportunity to work                           · Social Work
case studies, guided readings and               within a Spanish organisation in order to                        · Administration
guidance on key sources of reference            gain hands-on experience in conducting
material; research via the Internet and         business in Spain. All students find this                        · Information Technology
various databases. Due consideration            experience to be of great value in laying                        · Hospitality Industry
is given to the different cultural and          the foundation for future careers.
educational backgrounds. Feedback and           Master courses are taught in English with                        · Agriculture and Ecology
guidance are also important elements            continuous Spanish language training.                            · Import/Export Business
complementing an emphasis on self-              An internship concludes the academic
study.                                          part of programme.                                               · Consulting and Engineering
Assessment methods are designed                                                                                  · Travel & Tourism
to support the teaching and learning            Admission                                                        · Hotel/Restaurant Management
process and will test the application
of learning to workplace situations.            The course attracts students from a wide                         · Accounting
We use different ways to assess the             range of backgrounds, disciplines and
understanding of concepts, theories,            nationalities. Applicants are welcome                            · Finance/Economics
academic models and students’                   from any academic discipline, as well as                         · Public Relations
ability analyse business situations             those seeking continuing professional
from a critical perspective: students           development. Admission is normally                               · Communications/TV/Radio
are required to prepare assignments             open to those with a Bachelor degree                             · Human Resources
during classes or at home, perform              (or equivalent overseas degree) or
presentations, take examinations, etc.          equivalent professional qualification, or                        · Chemical and Bio Sectors
All our MSc programmes benefit                  other qualification.


Conditions of acceptance
When you accept our offer you agree to the conditions of acceptance. You should therefore
read those conditions before accepting the offer.

Master Professional mode:                       MSc mode:
Total tuition fee: - 8 200 euros                Total tuition fee: - 10 600 euros
Tuition fee with partial grant                  Tuition fee with partial grant                                Starting dates:          October, 2010
applied - 5 800 euros                           applied – 8 000 euros                                                                  February, 2011
                                                                                              Study and work
      Graduate School of Management                                                        experience in Spain


MSc in International
Marketing - 2010/11
D
Degree                                                                              Diploma Global I t
                                                                                    Di l    Gl b l Internship
                                                                                             l            hi

                                       GSM and EUSS                                  GSM Barcelona



       Graduate School of Management                                                                              Graduate School of Management




Master Sciences mode - 90 ETC
Master Professional mode - 60 ETC
All Master programmes are designed primarily for recent graduates from
countries all over the world, but will also be attractive for those wishing to make a
career change.
All our Master programmes are full time 3-term-long, and last for effectively one
calendar year.




                                             GRADUATE SCHOOL OF MANAGEMENT IN BARCELONA
                                             MASTERS - POSTGRADUATE COURSES - PROFESSIONAL TRAINING - INTERNSHIP - SPANISH LANGUAGE - TAILORED
                                             CORPORATE PROGRAMMES - SUMMER SCHOOL


Contact us:                                  GSM BARCELONA is an innovative pan-European           outlook, cosmopolitan in character and designed to be
                                             institution that offers world-class graduate          intellectually stimulating to develop students’ careers.
info@gsmbarcelona.com                        programmes taught by leading international scholars   All programmes are adapted to the new European
www.gsmbarcelona.com                         and practitioners.                                    Master structure as developed under the Bologna
Passeig Sant Joan Bosco, 74                  Key to our success are the strategic partnerships     Accord and give a unique opportunity to gain a solid
p.c.08017, Barcelona, Spain                  that we have formed with leaders from industry,       understanding of European Union systems as well
+34 935 039 158 T                            commerce, government and international non-           as providing work experience in Spanish companies
+34 692 171 803 M                            governmental organisations and their involvement in   during the study period.
+34 935 039 157 F                            our programme design and delivery.                    GSM Barcelona Master Degrees are awarded by public
Skype: GSM Barcelona                         The GSM Barcelona programmes are global in            and private Spanish universities.
Programme
Since the organisational survival in            - taking the environment as an evolving                       Structures (3) Processes (4) Functions.
the global marketplace demands                  system.                                                       The first and third stages are common
effective competitive strategies, all of        - appreciating that there might be no                         for all MSc programmes – this approach
our programmes put a considerable               ultimate answer to the question(s) raised.                    gives the opportunity to appreciate,
emphasis on the strategic thinking              Our programmes are designed to                                in a wider sense, the structure and
component. And what is strategic                enhance our participants’ readiness                           purpose of organisations, whether they
thinking? It is a capacity for thinking         to engage in such thinking. Relevant                          are commercial companies, public
where the following attributes – some           to the complexities involved in this                          institutions or not for profit organisations.
or all of them – might be present               approach the programme is divided                             During the last term, students write a
simultaneously:                                 into two-two stages within the first                          dissertation or a consultancy project
- looking at an issue in an integrated          two terms. We call these four stages                          work according to their choice.
perspective,                                    “Study Sectors” (1) Environments (2)


Programme                                                                                MSc in International Marketing
                                                 Study Sector                                                                       Module
description                                                                                             Research Methods and Business Data Analysis
                                                 Term 1 – Part 1: “Environment”                         Business and its Environment
The programme provides advanced level                                                                   Business Strategy
training in marketing management with            Term 1 – Part 2: “Structures”                          Principles and Practices of International Marketing
an emphasis on a mixture of theory and                                                                  Marketing Communication
practice aiming to produce graduates             Term 2 – Part 1: “Processes”
                                                                                                        Marketing Research
capable of using their knowledge                 Term 2 – Part 2: “Functions”. Electives (choose three Corporate Governance           Corporate Social Responsibility
and understanding in a multicultural             for MCs mode, and one only for Master Professional) International Management Skills International Trade Practices
environment, and partaking in marketing          Internship                                             Work Placement – Research Activity
decision making.                                                                                        Dissertation / Consultancy Project - for MSc
                                                 Dissertation
                                                                                                        Final project - for Master Professional
                                                                    Spanish language teaching will be conducted throughout the programme



Teaching and Learning                                                                                         Internship fields
The teaching methods are student                from the rigorous quality assurance                              · Marketing
centred. All modules involve coursework,        procedures and regularly receive
and the delivery of materials takes a           excellent feedback from external                                 · Sales
variety of forms reflecting the aims of the     examiners, employers, students and                               · Fashion Merchandising
module: formal lectures, discussions,           professional bodies.
simulations, presentations by experts                                                                            · Business
and practising managers, individual and         One of the key features in Stage 2 of                            · Law/Legal
group presentation of analysis, problem         this course is the opportunity to work
solving, findings and recommendations;          within a Spanish organisation in order to                        · Social Work
case studies, guided readings and               gain hands-on experience in conducting                           · Administration
guidance on key sources of reference            business in Spain. All students find this
material; research via the Internet and         experience to be of great value in laying                        · Information Technology
various databases. Due consideration            the foundation for future careers.                               · Hospitality Industry
is given to the different cultural and          Master courses are taught in English with
educational backgrounds. Feedback and           continuous Spanish language training.                            · Agriculture and Ecology
guidance are also important elements            An internship concludes the academic                             · Import/Export Business
complementing an emphasis on self-              part of programme.
study.                                                                                                           · Consulting and Engineering
Assessment methods are designed                                                                                  · Travel & Tourism
to support the teaching and learning            Admission                                                        · Hotel/Restaurant Management
process and will test the application
of learning to workplace situations.            The course attracts students from a wide                         · Accounting
We use different ways to assess the             range of backgrounds, disciplines and
understanding of concepts, theories,            nationalities. Applicants are welcome                            · Finance/Economics
academic models and students’                   from any academic discipline, as well as                         · Public Relations
ability analyse business situations             those seeking continuing professional
from a critical perspective: students           development. Admission is normally                               · Communications/TV/Radio
are required to prepare assignments             open to those with a Bachelor degree                             · Human Resources
during classes or at home, perform              (or equivalent overseas degree) or
presentations, take examinations, etc.          equivalent professional qualification, or                        · Chemical and Bio Sectors
All our MSc programmes benefit                  other qualification.


Conditions of acceptance
When you accept our offer you agree to the conditions of acceptance. You should therefore
read those conditions before accepting the offer.

Master Professional mode:                       MSc mode:
Total tuition fee: - 8 200 euros                Total tuition fee: - 10 600 euros
Tuition fee with partial grant                  Tuition fee with partial grant                                Starting dates:          October, 2010
applied - 5 800 euros                           applied – 8 000 euros                                                                  February, 2011

				
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