The Channel Islands May 2010
Vol. 3 No. 5
The Monthly Magazine of the Now available online at
CLCA–Channel Islands Chapter www.eldoradocommunicationspublications.info
Doug Carter Returns as Keynoter –
OF DATE! Story on Page 6
JULY 8 – Family Night
at MB2 Go-Kart Racing,
for the big swing,
RETURN SERVICE REQUESTED
keynoter Jeff Gorell
PERMIT NO. 95 Rowland Heights, CA 91748 enjoys a perfect day
19055 Abdera Street of golf at the CI
First Annual Golf
c/o El Dorado Communications, Inc.
US POSTAGE Channel Islands Chapter
Contractors Association Tournament April 16.
See photos on Page 7.
Making Your Business Work for You
his month’s message is about making
sure your business is working for
you. By that I mean even if you only
CLCA offers training opportunities all year round. The CLT
program trains and tests your crew, and best of all, rewards success
after. Our chapter meetings regularly offer training opportunities
have one employee, they need to be your for you and your staff. Take, for example, our recent LED product
eyes and ears in the field – meeting with training on new Green Technologies. Or our latest event, held at
your accounts Coastline Equipment’s yard in Oxnard,
and bringing that let you drive powerful machines and
Channel Islands President in more To be able to trust and learn about which is the best tool for
Vista Professional work, while the job. More are planned both at the
Outdoor Lighting presenting them give up power to your chapter and state levels for the rest of the
selves as profes- year, at little or no cost.
sionals in a positive way to your clients. employees, you first need to
This why it perplexes me when we have a
This is not as easy as it seems; you have
to let them have some of your power and
know that they are going to small turnout and several days later I get
asked how can I get info on a certain tool
give up control to them. Not easy for represent your company in or procedure that we just had a class on.
most employers or humans in general –
we like control and the power that comes the best possible light. Training, backed up with rewards, is just
with it. To be able to trust and give up one way to make sure your team is ready
power to your employees, you first need to make you proud. Doing just this one
to know that they are going to represent your company in the best thing can and will make your business work harder for you and give
possible light. This is achieved by training and testing their level of you more free time to do more of what you want to and not what
competence to make sure they have learned and absorbed what you you need to. – Brian
have taught them in the first place.
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2 May 2010 The Channel IslandsPipeline
CLCA – John Hernandez
L.A./San Gabriel Valley “Landscaper”; Orange County “The New Leaf”; San Fernando “Valleyscape”
Coming Events, Contact Numbers & More
Channel Islands Chapter STATE AND LOCAL EVENTS
2010 Board of Directors June 10 Board Meeting, Noon
July 8 Board Meeting, Noon
PRESIDENT PAST STATE PRESIDENT/
Brian Peace CHAPTER AMBASSADOR 8 Family Night, MB2 Go-Kart Racing
Vista Professional Outdoor Lighting Pete Dufau Thousand Oaks, 6:00 p.m.
(805) 527-0987 Dufau Landscaping
(818) 522-9761 cell (805) 642-1239 21-24 SFX Summer Meeting, Fairmont Hotel, San Jose
Aug. 5 San Marcos Nursery Dinner, Santa Barbara, 6 p.m.
12 Board Meeting, Noon
CHAIRMAN OF THE BOARD / VICE PRESIDENT, MEMBERSHIP
26 Green Thumb Dinner, Canoga Park, 6:00 p.m.
PAST PRESIDENT Steve Westerfield
VICE PRESIDENT, LEGISLATION First Impressions Landscaping Sept. TBD Beautification Awards (Note new month)
Shari Collins (805) 584-0971
Verdant Landscaping email@example.com 9 Board Meeting, Noon
firstname.lastname@example.org VICE PRESIDENT 17 Performance Nursery Dinner, Somis, 6:00 p.m.
SECRETARY Julio Gomez Oct. 14 Board Meeting, Noon
Brandon Bogeaus Coastline Equipment 15 October Fest, Tierra Rejada Ranch, Moorpark,
American Nurseries (805) 485-2106
(818) 222-0440 email@example.com 6:00 p.m.
firstname.lastname@example.org Nov. 10-13 CLCA Convention, Disneyland Hotel, Anaheim
TREASURER COMMUNICATIONS Dec. 9 Board Meeting, Noon
Dan Dvorak Sarah Corbin
Landscape Contractor Grounds Maintenance Services TBD Holiday Party, TBD
Insurance Services (805) 498-9495 x 303
(877) 527-5247 email@example.com
Board Meetings are held the 2nd Thursday of each month
at Marie Callender’s, 185 East Daily Drive, Camarillo, unless
Tom Lucas otherwise noted.
CHANNEL ISLANDS CLIPPER
EDITOR ASSOCIATE EDITOR/
John Hernandez (626) 965-5015 ART DIRECTOR
19055 Abdera St. Jerry Robin (626) 794-2674
Rowland Heights, CA 91748 firstname.lastname@example.org JOHN R. HERNANDEZ
email@example.com Publisher / CEO
FAX (866) 591-5093 19055 Abdera Street / Rowland Heights, CA 91748
tel 626.965.5015 / cell 626.715.1757 / fax 866.591.5093
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Call 800-766-8478 for a FREE 12 Volt Series brochure that details everything. fax: (805) 684-8391 email: firstname.lastname@example.org
The Channel Islands Clipper May 2010 3
Staying On Track
Understanding Our Chapter By-Laws By Andrew Simpson, State Director of Chapter Services
B y-laws are the foundational principles in organizing and imple-
menting the way an organization or association operates on a
Some Principles are Reemphasized
First, chapters cannot function without membership participation.
Chapter officers must be voted in by the membership. Chapter boards
They can be tedious to read or write, much like reading large are not self-appointed entities, but if no one shows up to vote,
amounts of fine print on contract forms. Understanding and they must re-appoint themselves. Chapter boards working to be
utilizing our association’s by-laws, particularly at the chapter level, by-law compliant strive diligently throughout the year to recruit
is essential to our association’s health next year’s officers. This is important
and prosperity. They clearly encourage or in assuring the long term success of the
mandate membership participation. Recently the state board of chapter. First rule of order is to under-
stand the difference between board
By-laws begin with some definitions i.e.; CLCA realized while chapters meetings and membership meetings.
who they serve (your chapter) and what Chapter officers cannot be elected at board
regulatory agencies they are subservient to had by-laws, they varied meetings; therefore membership partici-
(California state laws and state associa-
tion by-laws). Secondly, they lay down from chapter to chapter. pation is mandated in the by-laws by
way of membership meetings. Many times
the guidelines of how business should be chapter events, such as golf tournaments,
conducted within the scope of the defined enterprise. or awards dinners can be utilized as official chapter meetings, and
Recently the state board of CLCA realized while chapters had chapter boards may recognize this opportunity to conduct chapter
by-laws, they varied from chapter to chapter. Subsequently, some business properly.
chapters were having better success than others involving member- Secondly, it is at chapter membership meetings that CLCA is
ship participation. The principle complaint being members are guaranteed to be a “contractors” association. It comes in the form
apathetic about serving on their chapter boards. of what constitutes a quorum for chapter meetings. The generic
A committee was formed at the state level and a generic set of chapter by-laws state that a quorum for official chapter meetings
by-laws for the chapter level was made. It was really a reconstruc- must include a specified number of “regular” members in attendance.
tion of by-laws once formed for CLCA chapters years ago. Some Associate members have all the rights and privileges of regular
principles crucial to chapter progress and growth were reempha- members, (they can vote and hold office) except for this one distin-
sized. Each chapter is now encouraged to adopt the generic bylaws guishing characteristic: a written guarantee that regular members
formally and conduct business accordingly, bringing uniformity to must be present at chapter meetings (elections inclusive). A primary
chapters across the state. duty of chapter boards is to work hard making sure a quorum
is met at chapter meetings. The set number of regular members
constituting a quorum does not need to be exceedingly high, nor
All Around Landscape Supply does it need to be a majority. It just needs to be a representation of
“Everything But the Plants!” “regular” members.
• Irrigation, Pipe, Landscape Supplies, Ponds, Tools, & more
– the most complete selection on the Central Coast
A third aspect included in the generic by-laws is the idea of term
• Power Equipment Sales & Service – All the Top Brands
limits. It is important that fresh ideas are encouraged and new
• Licensed Chemical & Pesticide Dealer / PCA
talent is actively sought out. This mindset is encouraged in the
• Organic Compost, Fertilizers, Bark, & Amendments
by-laws. Chapter leaders should be cultivated from committee
service first, then chairmanship, directorship, chapter office and
• Santa Barbara: 4159 State St ..........681-3403 • Carpinteria: 4760 Carpinteria Ave....684-3115 finally chapter presidency. Ideally learning and progressing in this
• Santa Ynez: 3588 Madera St ...........693-9333 • Solvang: 1665-A Fir Ave .................. 686-8773
www.allaroundsupply.com Continued on Page 8
Otto & Sons
Landscaping Materials from 1-gal to 24”
Roses (hundreds of varieties)
Ornamentals • Shade Trees • Citrus
1835 East Guiberson Road • Fillmore, CA 93015
Tel: (805) 524-2123 • www.ottoandsons-nursery.com
4 May 2010 The Channel Islands Clipper
Chapters Converge on Sacramento for Legislative Conference
OUTSTANDING SERVICE AWARD goes GRASS ROOTS DINNER attendees Steven CLCA VETERANS Charles Nunley and Ted
to Larry Rohlfes for his help with Legislation Kinzler, Immediate Past President Heath Bedal, Sandrowski enjoy networking at the Grass Roots
Committee and Immigration Task Force. Director of Legislation Sheri Collins, State Reception that included remarks from a few
President-Elect Bob Wade does the honors. President Bill Schnetz, and Past President Pete elected officials that drew several probing questions
Dufau reflect on a day of learning. and heated comments.
IMMIGRATION TASK FORCE buddies Cathy DETERMINED AND EFFECTIVE – Executive PRAISES for CLCA Lobbyist Parke Terry (right)
Gurney and Barbara Alvarez chat about the state Director Sharon McGuire and OC Chapter are offered by Past President Heath Bedal at the
of the state and how it may affect meaningful First Lady Angelia Woodside-Beckstrom share a Grass Roots Dinner. Every speaker had nothing
immigration reform. common talent: They can get things DONE! but good things to say about Parke.
DIRECTOR OF LEGISLATION Sheri Collins STEVE SANDS of Contractors State License LAST MINUTE TIPS regarding the concerns
chats with the former Director of Legislation (and Board (CSLB) is shown with State President Bill CLCA has about pending legislation – and how
now President-Elect) Bob Wade at the Grass Roots Schnetz and other CSLB VIPs just prior to their to raise the issues with legislators – are given by
Reception and Dinner. presentations at the Day at the Capitol. Parke Terry.
POLITICAL WARS VETERAN Ward HIGH-POWER TRIO of State’s John Sassaman PAST STATE PRESIDENTS Heath Bedal
Connerly chats with Editor John Hernandez after and Past State Presidents Pete Dufau and Mickey and Charles Nunley believe the training and the
Mr. Connerly’s insight-filled keynote address at Strauss share ideas at a meeting at the Convention speakers at this two -day event made the 2010
the Day at the Capitol luncheon. Center the second day of the Sacramento Legislative Conference one of the best.
The Channel Islands Clipper May 2010 5
‘Connect’ in 2010 at CLCA’s Summer Family Extravaganza
• July 21-24, Fairmont Hotel in San Jose, CA
Y ou and your family are invited to join California Landscape
Contractors Association friends and colleagues for the 2010
Summer Family Extravaganza. Held in the heart of Silicon Valley,
trainings is a
improvement in not
this event offers you and your family an economical summer just the business
vacation, and is focused on helping you connect – with yourself, lives of participants,
your team, your clients and your future. but their personal
lives as well. People
With an educational focus on marketing and profiting from
who have attended
sustainability, these connections will help you overcome tight
report that they
financial times and cloudy economic conditions. The schedule is
packed with family fun and networking, guaranteeing that you will
understand what is
important to them
Keynoter Doug Carter Returns and the direct effect
In his keynote address/workshop on Friday morning, business their values have on
performance trainer Doug Carter will not only explain why some who they are and DOUG CARTER
landscape contractors are still thriving while others are closing what they do – and
down, but send you home energized and equipped to rise to the on their relationships with others, especially during these tough
challenges in this – or any – economic climate. times. In business, there may be nothing more important.
CLCA has invited Doug back because of the positive, high value Through this hands-on, interactive workshop, you will come to
impact he’s had on participating members in recent years at major realize that the economic forces that many believe are greater than
association functions. One of the unexpected benefits of Doug’s themselves are not the biggest problem, it’s the belief that they are.
“We see what we think we’re going to see, what we expect to
2010 CLCA State Board of Directors see,” Doug says. “And if we believe the only way we’ll get work is
through luck, or chance, that’s what will happen. This economy has
PRESIDENT - William Schnetz, CLP (760) 591-3453
Schnetz Landscape, Inc., email@example.com made the situation even worse, and it’s these types of beliefs that
PRESIDENT-ELECT - Robert Wade, CLP (949) 494-2130
are killing companies that otherwise might have made it through.”
Wade Landscape, WLI2005@gmail.com
Doug’s workshop will focus on delivering the practical, down-to-
IMMEDIATE PAST PRESIDENT - Heath Bedal (916) 801-4939 earth skills needed to build strong, sustainable relationships – with
JPH Group, LLC, firstname.lastname@example.org
our customers, and more importantly with ourselves.
SECRETARY/TREASURER - Eric Watanabe (818) 831-1390
Majestic Pools & Landscapes Inc., email@example.com Come discover the power in yourself to overcome today’s chal-
ASSOCIATE MEMBER DIRECTOR - Tom Noonan (916) 652-9530 lenges, and blast through limiting beliefs that may be holding you
Ewing Irrigation Products, firstname.lastname@example.org back. And the best part of all is, you’ll have a great time – both
DIRECTOR OF COMMUNICATIONS - Chuck Carr (818) 300-0176 during the workshop and when you practice what you take away
Carr Landscape Management Inc., email@example.com
from it in the months and years ahead
DIRECTOR OF EDUCATION - Stephen Jacobs, CLP, CLT (760) 945-4321
Nature Designs Landscape, firstname.lastname@example.org Visit www.clca.us/summer for more information and to register.
DIRECTOR OF EVENTS - Michael Hertzer (800) 761-9191
Modern Landscaping Inc., email@example.com
DIRECTOR OF LEGISLATION - Shari Collins (805) 552-9457
Verdant Landscaping, firstname.lastname@example.org Chapter By-Laws, from page 6
DIRECTOR OF MEMBERSHIP - Javier Lesaca (661) 979-1165
Lesaca Landscape Company, email@example.com
order. Perhaps a past president will consider moving on to a role in
DIRECTOR OF RESOURCE MANAGEMENT - Frank Niccoli (650) 670-7912 state leadership, at least for some respite in time.
The Village Gardener, Inc., firstname.lastname@example.org
DIRECTOR OF CHAPTER SERVICES - Andrew Simpson (916) 721-1635 A Final Note
Quillen Enterprises, Inc., email@example.com
Two things are important criteria for responsible membership in
CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (NORTH) - Mike Mitchell CLCA. You must pay your membership dues, and you should
(916) 501-5393 MJM Lighting, firstname.lastname@example.org
dutifully cast your vote. Chapter elections are dependent upon the
CO-DIRECTOR OF CHAPTER PRESIDENTS COUNCIL (SOUTH) - Kevin Fairchild general membership for existence.
(714) 541-1000 Illumiscapes, TLC, email@example.com
Questions or comments may be directed to Andrew Simpson,
EXECUTIVE DIRECTOR - Sharon McGuire (800) 448-2522 x13
CLCA Headquarters, firstname.lastname@example.org
Director of Chapter Services – (916) 721-1635 or, quillent@
6 May 2010 The Channel Islands Clipper
a Big Money
CI’s First Annual Golf TourneyTime andSuccessManagement
LIGHTING EXPERTS Carlos Galan of SFV PRESIDENT Rene Emeterio and Life CHAPTER BOARD MEMBERS Secretary
Aqua-Flo, David Oborn of FX Luminaire, and Member Gary Vallen prepare to take on the day Brandon Bogeaus and Treasurer Dan Dvorak
CI President Brian Peace of Vista Professional and all comers in this well attended tournament. are pleased at the excellent turnout from several
Outdoor Lighting look forward to a great day chapters in the region.
CIGAR AFICIONADO Jeff Tobias of LEGISLATIVE FOURSOME PLUS ONE PACIFIC COAST Chapter’s Ko Endo, SFV
Landscapes by Jeffery will make friends quickly Foursome of Assembly candidate Jeff Gorell, Board Member Alfonso Castillo, and our
passing out stogies to the other members of his Barbara Alvarez, Bob Wade and Xavier Alvarez own Dan Dvorak...although one short for the
foursome. is joined in photo by Director of Legislation foursome...made sure to take a few extra strokes to
Shari Collins. make up for the missing player.
HOLE-IN-ONE PRIZE, a John Deere 17D SFV GOLF & AWARDS CHAIR Gordon Larson A MASSAGE may be just what the doctor
Excavator, was not earned at the CI Golf picked up his clubs and a few ideas as well, as he ordered after a taxing round of golf. Here, Shari
Tourney. Golf Chair Julio Gomez of Coastline and all around good guy Gary Vallen reflect on Collins shows she is multitalented with the launch
Equipment got to take it back to the yard. Whew! the day’s activities at the golf luncheon. of her other business, Dragonfly Massage.
Great idea and great job, Julio.
NURSERY PROS Alex Stamatovic and Tom FIRST PLACE TEAM at the CI Golf RAFFLE PRIZE WINNING NUMBERS are
Lucas enjoy luncheon activities at the end of a Tournament takes home bragging rights and these called out by Past Chapter and State President
fantastic day of golf at Channel Islands Chapter’s nifty trophies. If you were not able to make it this Pete Dufau, as another big winner shares his
First Annual Golfing Bash. year...don’t miss it next time! excitement with the crowd.
The Channel Islands Clipper May 2010 7
The Right Words Can Increase the Bottom Line Excerpted from Irrigator Tech E-News
hen you’re making a sales pitch, remember this important
rule: The language you use may be as important as the offer
savings of $1,000 a week. The offer succeeded again because the
agencies understood the numbers and saw they would save money
that could be applied to other capital needs.
Spell out your offer in clear, concrete words that • A publisher wanted to sell a special report on cake
your prospects can relate to. Avoid abstract terms decorating. His initial promotional copy stressed
and vague descriptions of the general benefits of
Avoid abstract that the report could cut cake decorating time
your offering. Exciting, sexy and appealing language terms and vague for commercial bakeries, and offered the report
can help make your deal sell. descriptions of the for $39 with a 30-day money-back guarantee.
After seeing lukewarm responses, the promotional
Here are three quick examples that show general benefits material was altered to stress that bakeries could
the power of a well-turned phrase: of your offering. save 500 hours of labor costs, or about $5,000 a
• A gold dealer offering bank leveraging on Exciting, sexy and year. As you can imagine, sales heated up.
purchases used a headline in his ads that read:
“2/3 Financing on Gold and Silver.” No one knew appealing language The lesson: Present concrete ideas in your offers
what the terms meant so there was little response. can help make and illustrate your benefits in terms that get
The dealer changed the headline to read: “If Gold Is attention. Use commonly understood language, not
your deal sell. because customers are unintelligent, but because
Selling for $300 an Ounce, Send Us $100 an Ounce and
We’ll Buy You All the Gold You Want.” Instant result: common terms will grab attention faster. Don’t
revenue skyrocketed five-fold. tell customers you can save them a bundle. One man’s bundle is
another man’s pittance. Tell them in round, real numbers. Look at
• A resume service that wanted to set up joint ventures with a grocery ad from a big box store. They show the item with the
employment agencies decided to spell out specifics in its offering. sale price, and in smaller type, show how much you save. That’s
Pointing out that the agencies already spent $20 to $50 on each like a double punch. Rethink your ad copy to make it more active,
job candidate - qualified or not - the resume service offered more plain-language, and more concrete. Then get ready for sales to
to slash that cost 50 percent or more. It calculated a potential take off!
Get FREE Advertising in the
Channel Islands Clipper!
R efer to us a NEW advertiser and get a FREE business
card ad in this magazine. That’s right, in the spirit
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this great free exposure. What are you waiting for?
Call John Hernandez at (626) 965-5015 for details, or
e-mail him at email@example.com. Free is good!
8 May 2010 The Channel Islands Clipper
Fix Immigration So It Works for California
Submitted by ImmigrationWorks Co-Chairs Larry Rohlfes and Judy Ashley
H ealth care reform, economic stimulus, financial regulation,
unemployment…with so many issues on the front burner
in Washington, it’s easy to lose sight of immigration reform. But
immigrants are generally different from U.S. workers – sometimes
less educated, sometimes more, and often more willing to travel
long distances for a short-term or seasonal job – the work they
whether lawmakers are paying attention or not, the immigration do generally compliments and sustains employment for the native
system remains broken – and the unwelcome consequences affect born.
everyone in California.
According to testimony by Microsoft’s Bill Gates before the U.S.
Consequence Number One: California is home House of Representatives Committee on
to an estimated 2.7 million unauthorized immi- Science and Technology in March of 2008,
grants, according to a recent study by the Pew Many people assume every visa for a high-skilled immigrant is linked
Hispanic Center. That’s more than the popula- to the creation of five additional jobs in the
tion of Nevada. Many of them are working and that low-skilled U.S. Also, according to agricultural economists,
contributing to the economy, but the fact that every farm job, many of which are filled by
they are unauthorized makes a mockery of the immigrants take foreign-born workers, supports 3.5 non-farm
law. jobs from American jobs, which are typically filled by U.S. citizens.
In other words, immigration is a job multiplier
Consequence Number Two: A burgeoning
network of illegal cottage industries that workers. But actually – the kind of job multiplier we desperately
need to grow the economy and climb out of the
cater to these unauthorized workers, with
ugly outcomes. For example, according to the
the opposite is true. recession.
Associated Press, two men were killed in a If anything, many What kind of immigration reform does
Southern California home in March. They were California need from Washington? We endorse
smuggling illegal immigrants and got into a immigrant workers secure borders, more realistic immigration
fight over profits from their human cargo. quotas and protection for employers who are
create jobs for trying to meet the demands of the law.
Consequence Number Three: The impact on
the California economy – including potential Americans. We also support better, smarter workplace
obstacles to economic recovery. enforcement. Employers want to be on the
right side of the law. And we need Congress to create an accurate,
Here is an example of what some employers are saying, despite the
reliable electronic system to verify that all of our employees are
economic downturn. Shari Collins, a business owner in Moorpark,
authorized to work. That’s the only way to combat identity theft so
CA says that it’s all but impossible to get enough labor for her
that citizens and employers alike are protected from fraud.
landscape business. “Even with the unemployment numbers we’re
seeing today, the truth is…we still can’t find landscape construction Does that mean we endorse sanctions against employers? You bet.
or maintenance workers. My goal is to always employ Americans We support aggressive sanctions against businesses that deliberately
first, but without legal immigrants, my business simply can’t survive flout the law – and will support them against those who continue
during the busy summer season.” to use unauthorized workers once more realistic immigration quotas
are in place.
These and other unfortunate consequences point to a system that
just doesn’t work – for anyone in our state. It’s a system created for Bottom line: Congress must create a way for the foreign workers,
a different time, and one that must be modernized. whom we need to keep California businesses open and growing, to
enter the country legally.
That’s why ImmigrationWorks USA, a broad array of business
leaders throughout the nation, including California, is standing up Our state’s vast unauthorized workforce, the smuggling networks
in support of comprehensive immigration reform. The coalition and forgery mills, the employers struggling to keep their businesses
represents virtually every economic sector in the nation: white- open and worrying about how to grow them as the economy picks
collar, blue-collar and “green-collar.” But whether it’s outdoors in up – the status quo is unacceptable.
the fields, or in the clean rooms of Silicon Valley, the challenge
In California, business leaders are standing up to demand change.
is the same. We all have a stake in fixing the immigration system
We hope our leaders in Washington are listening, and we ask all
because it’s holding back the state economy.
Californians to let their members of Congress know that now is the
Many people assume that low-skilled immigrants take jobs from time to fix this broken system. Let’s make California great again!
American workers. But actually the opposite is true. If anything,
For more information on ImmigrationWorks California, visit:
many immigrant workers create jobs for Americans. Because
The Channel Islands Clipper May 2010 9
Formula for Change
H ave you ever met someone who wasn’t
happy unless he or she was going
through some kind of massive change? Perhaps
Let’s spend a few moments on each of these thoughts:
1. Even though a person’s dissatisfaction level is great, if there is no
clear vision of what success really looks like, then there is very
there are a few individuals in this world who
slim chance that the person will be willing to move on.
thrive on uncertainty, enjoy feeling insecure,
and love to have their routines disrupted. 2. On the other hand, a person may have a great vision for where
However, I think it would be safe to say that they would like to be, but if their dissatisfaction levels with their
ROBYN STEIN most people resist change, especially when it current situation are not great, then the likelihood for change is
ActionCOACH affects an idea, position, or practice that is not good
near and dear to them.
3. To make change and to move on from where we are right now,
Although people in leadership roles are often called upon to be we need to initiate a first step, a real and substantial catalyst for
agents of change, I have found that leaders resist change as much change.
as followers do! As you might guess, that poses a big problem in
4. Resistance is most interesting and probably the most challenging.
this world of rapid transition and constant flux. As John Maxwell
Resistance can be external or internal, but the greatest resistance
wrote in his book Developing the Leader Within You, “Unchanged leaders
is usually internal…it’s what we say to ourselves. That little
equals unchanged organizations.”
voice inside that will either make us or break us. It usually comes
Consider this formula for change: down to this simple cliché… “If you think you can or if you
D x V + FS > R think you can’t, either way you’re right!”
The formula states that D (Dissatisfaction) times V (Vision) plus So, remember this next time you’re contemplating change and that
FS (First Step) has to outweigh the R (resistance). Are you dissatis- little voice is talking to you… “It’s what you say to yourself, about
fied with where you are at financially? How about personally? Are yourself, when you’re by yourself, that matters most.” One of my
you dissatisfied with where your business is currently at? Do you favorite books that talks about change is a very simple read: Who
have a vision for where it could be? Are you willing to take the Moved My Cheese? by Spencer Johnson, MD. Good for all ages and all
steps to move your business and your life in that direction, or is the business owners.
resistance that you anti-cipate going to be too strong to change?
For more on this subject and other business tips that can unleash the profits in your
business, call Robyn Stein, ActionCOACH at (714) 289-8300 or take her
free Business Health Check at www.actioncoach.com/robynstein.
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10 May 2010 The Channel Islands Clipper
Important Water Legislation: 20 by 2020 By Mike Baron, The Toro Company
I f rain was as plentiful in California as
water-related legislation or California
State Agencies, there would be no drought
“…an annual savings
of about 1.59 million
acre-feet over the base
and there would be no water shortage. But year of 2005.” For you
rain is not that plentiful, so it’s important to math whizzes, that’s
stay up-to-date on California water-related just over 518 billion
legislation. This article pertains to the gallons.
recently released 20 By 2020 Inter-Agency MIKE BARON
Plan and next month I plan to review SB7, The Toro Company
legislation that impacts water purveyors. The following agencies
For those that want the entire 76-page 20 and departments were involved in producing
By 2020 Plan, or the 15-page Executive the 20 By 2020 Plan: DWR (Dept. of
Summary, just email me at mike.baron@ Water Resources), State Water Resources
toro.com and let me know which you want. Control Board, Bay-Delta Authority, Energy
Commission, Department of Public Health,
Saving 1.59 Million Acre Feet of Public Utilities Commission, Air Resources
Water Board. Assisting this effort were the Cali-
In March 2008, the 20 x 2020 Agency fornia Urban Water Conservation Council
Team was assembled to work on a plan CALIFORNIA’S TEN (10) HYDROLOGIC and the U.S. Bureau of Reclamation. Is there
designed to achieve a 20-percent reduction REGIONS – From 20x2020 Plan any doubt that water resources continue to
in per capita urban water use statewide by GOAL: Reduce Gallons Per Capita Daily be high priority within California govern-
the year 2020. In February of this year, the1
Project1 3/26/07 12:46 PM Page Consumption (GPCD) from 2005 Base of 192 ment?
completed plan was released. The goal of GPCD to 154 GPCD in 2020
this plan is to assure that California achieves Continued on Page 16
The Channel Islands Clipper May 2010 11
Drip Irrigation: Three Simple Steps to Getting Started
By Jeffrey Knight, CIC, CID, CLIA, Educator and National Trainer for Ewing Irrigation
Article originally published in the April 2010 issue of Landscape and Irrigation.
Y ou’ve invested time and money into a drip irrigation system,
but in order to maximize the system’s performance, you must
set proper run times. In order to achieve this, you should first ask
planting bed covers an area of 75 square feet. What is the applica-
40 GPH x 1.604 / 75 = 0.86 in/hr
yourself these very important questions: How much water does my
plant material actually need, and how much water is currently being Easy, right? Now you can figure out the appropriate run times for
applied? the system (and impress your friends at
To uncover your target run time, follow
these simple steps to quickly and easily Step 3: Adjust Run Times
make adjustments, and move on to the Once you know how much water your
next job site. plants require, and the rate at which
Step 1: Consider Your Plant your drip system is applying water, it’s
Material easy to figure out a basic run time for
your drip irrigation system.
One method of determining the
amount of water required by a plant is Run Time = (Inches of Water Required /
to consult the experts from which you Application Rate) x 60
purchased your plant materials, as they
Here’s an example. The expert at the
should have this information readily
nursery told you the shrub you bought
requires 0.3 inches of water each week
Another method is to find evapotranspiration (ET) data posted during its peak watering month. You have already calculated the
online through universities and weather stations. Typically this ET application rate of the drip system to be 0.80 in/hr. How long do
data is based on a reference crop, such as turf grass, over a period you run the system in order to apply the weekly demand of water?
of time (daily, monthly or annually).
(0.30 inches / 0.80 in/hr) x 60 =
Many people make the mistake of planting plant material that 23 minutes of runtime for the week
requires vastly different amounts of water, with the intention of
There you have it! You will need to run the drip system for
watering them with the same drip system. In order to avoid the
approximately 23 minutes a week in order to give the shrub the
problems that result from this type of scenario, either separate
proper amount of water.
the plants into different drip zones and adjust the watering times
accordingly, or avoid mixing these types of plant life. From here, you will need to make visual observations of the system
to control run-off, ensure that the quality of each plant is as high
Step 2: Determine Your Application Rate as possible, and make any necessary adjustments to your system
Once you have determined how much water your plants actually accordingly.
need, evaluate your drip system to find out if the amount of water
being applied matches the actual plant water requirement. To Other Considerations
discover the amount of water being applied – also known as the Keep in mind, if a shrub that requires 0.3 inches of water per week
application rate – of the drip system, try this simple formula: is installed in the same irrigated area as a shrub that requires 0.8
inches of water per week, you are going to have issues. If left alone,
Application Rate (in/hr) = GPH x 1.604 / irrigated area
you will have to over water one plant or under water the other. To
(in square feet)
fix it, you can:
Let’s try it out. You have a small shrub that has two drip emit-
1. Use plants with a similar watering requirement (one of the plants
ters installed on it. Each dripper puts out one gallon of water per
above will have to go).
hour (1 gph). The total irrigated area of the shrub is four square
feet. What is the application rate of the shrub? [Note: 1.604 is a 2. Separate the watering of the two plants in separate drip zones,
constant that converts the GPH flow rate in a given area (in square and adjust the watering times accordingly.
feet) to inches per hour.]
3. Install more drippers on the plant that requires more water so
2 GPH x 1.604 / 4 = 0.80 in/hr its needs are met during the 23-minute runtime (in this case you
would need to increase its application rate to 2 in/hr).
Let’s do another. Sixty feet of drip line is used to irrigate an entire
planting bed. The drip line has one gallon per hour emitters pre- Follow these simple steps on your next drip irrigation project, and
installed every 18 inches, for a total of 40 emitters on the line. The you’ll be calculating run times in no time.
12 May 2010 The Channel Islands Clipper
Recognition for Excellence
Hydro-Scape® Earns Gold Standard Distinction
of Woman-Owned Business Certification
H ydro-Scape® is proud to announce that it has earned the
Gold Standard certification as a woman-owned business by
the Women’s Business Enterprise National Council (WBENC).
business supported by a national certification program.”
The Women’s Business Enterprise National Council certifica- San Diego based Hydro-Scape Products, Inc. is an award-winning
tion is an important tool for expanding the company’s value and Green and sustainable provider of irrigation, landscape and
influence in major government projects, as well as servicing over outdoor-living products to landscape, building and irrigation
700 corporations and non-profit contractors, designers and munici-
organizations. Now known as a palities. Founded in 1975, the
certified WBE [Women’s Business company has been family-owned
Enterprise] Hydro-Scape® has and operated for over 35 years and
been recognized for its business has nineteen branches in California,
excellence and diversification in its workforce. Hawaii and services the International community. Hydro-Scape® is
committed to helping customers grow their business while offering
Hydro-Scape® has invested its resources in building a dynamic the best products at competitive prices with outstanding customer
team of industry subject matter experts, and developing a robust service. For more information, please visit www.hydroscape.com
Green and sustainable product portfolio including SMART water
management products, many of which qualify for financial rebates, About WBENC
and the United States Green Building Council’s [USGBC] points The Women’s Business Enterprise National Council is one of
toward LEED [Leadership Energy Environmental Design] certifica- the most widely recognized certifying agencies of women-owned
tion. As a full-service provider, Hydro-Scape® offers its customers business in the United States. The council’s certification process
educational technical training and customer support. The company validates that the business is at least 51 percent owned and operated
has a loyal customer base and the certification will help boost by women. The certification provides connects women-owned busi-
growth among business sectors that rely on WBENC certification nesses with hundreds of corporations looking to fulfill contract
when selecting suppliers for municipal or government contracts. needs. For more information, please visit www.wbenc.org.
Hydro-Scape® has expanded its geographic foot-print and has a
total of nineteen locations in California and Hawaii while also
servicing International markets.
Chief Executive Officer Elaine Tiglio commented on the certi-
fication, calling it a valuable asset in a growing industry. “We
are proud to be certified as a Women’s Business Enterprise and
appreciate the opportunities and recognition that the WBENC
affords. This gives our company and our customers a real competi-
tive advantage with partners that practice supplier diversity in
their projects.” By using women-owned businesses as suppliers,
corporations and government organizations show a commitment
to diversity and business development. “Companies that diversify
their supply chains benefit from a range of new ideas, technologies,
and products,” said Tiglio. “As a result of this certification, Hydro-
Scape® now stands out in our industry by offering the unparalleled • Approval in as little as 24 hours • We finance new and used
care and service of a professionally family-run and woman-owned equipment
• Fast turn around – no waiting for
loan committee approvals • Loan refinancing available
• Over 90% of Applications • No prepayment penalties
Approved • Flexible acceptance policy
• Competitive Interest Rates • On equipment with a long
• Your personal credit score will lifespan, we can carry your loan
determine your rate for five or six years
For more information call
Nelson Colvin at 800-959-3701
or visit our website birchfinancial.net and download
the credit check authorization and application.
The Channel Islands Clipper May 2010 13
Landscape Industry Certification Test
How Much Work Knowledge Do Our Employees Have?
D o we really know how much work-related
knowledge our employees have? I would
like to think I do, but the reality is…we have
makes them faster and more efficient, which is exactly what we
need when times are tough.
So, how do we test how much work-related knowledge our
to take them at their word until we see the
employees have? One way is through the Landscape Industry
results. When employees are interviewed, they
Certification Test (formally known as the Certified Landscape
tell us what they know and we have to believe
Technician test). CLCA originally created and designed this test,
them until proven wrong. Most the time, we
STEVE which got the attention of PLANET who saw its value and took
are comfortable assigning them tasks before
BECKSTROM it nationally. Outside training and skill verification programs are
we know the quality of
Orange County increasingly more valuable when the time isn’t
their work. However,
Chapter President available to do the testing in-house.
even when we believe
Landscape, Inc. that they’re the right In early April, I was at Cuyamaca College
person for the job, are in San Diego to serve as a judge for the test,
they just getting by or can they do their job where more than 90 applicants tested in five
with their eyes closed? different areas of landscape expertise. The
five areas of testing were: hardscape installation, softscape installa-
Where I work, efforts are made to continually educate and
tion, turf maintenance, ornamental maintenance and irrigation. Few
train our employees to fill in any gaps in their understanding of
applicants pass every part of the test the first time through, but by
operating machinery or other varied tasks they do on the job.
having your employees take the test…you’ll find out their weak-
Combining their experience and our company training should make
nesses and where further training is needed.
them knowledgeable in their role on the job.
For example, one of the employees at our company took the irri-
Unfortunately, many of us are finding that the economic climate
gation portion of the test and I was sure he was going to ace it.
within our industry has put the squeeze on any extra time we used
However, I was surprised by the results and am now looking into
to have for educating and training employees – which is causing a
how I can better train this employee, along with the other irrigation
problem. We feel like all work hours these days need to be spent
technicians who didn’t do as well as expected.
on the jobs that generate revenue. The budgets are just too tight
and it’s really hard to put aside the time to train. Unfortunately, One of the other judges, from the San Diego area, told me that the
by not educating and training our employees, we are “shooting company he works for has replicated most of the testing areas for
ourselves in the foot.” Increasing the skills that our employees have training at their facility. These replicated on-site testing areas not
only serve to educate their employees on their time, but also serve
as a place for practice in order for them to be better prepared for
the test. This is an excellent service they offer to their employees,
one that not many companies have the space available to do. For
those of us who don’t, we must make due with what we have. The
next field test will be in Petaluma on October 2, which means
there’s plenty of time to register and make sure your employees are
ready. For more information, go to CLCA’s website at: www.clca.
Seems like more and more nowadays, the Landscape Industry
Certification Program is becoming a training ground for incoming
irrigation technicians and account managers who want to move up
in their company. More maintenance properties are even requesting
a Landscape Industry Certified Technician on-site as part of the
crew as well.
A crunch in the economy, along with the demand to protect our
revenue stream while continuing to price our projects competitively,
takes away any margin we use to have to harbor employees who
need to be trained while they work. A company needs to look at
every important player on the field and make sure that their skills
are “proof positive.”
LOS ANGELES / VENTURA TERRITORY MANAGER Take advantage of the Landscape Industry Certification Program
1589 N. MAIN STREET, ORANGE, CA 92867 for your employees and become a better working machine. CLCA
800-542-0209 / 714-279-3171 / CELL: 714-920-4389 / FAX 714-279-3199
www.villagenurseries.com / email@example.com has built it for you, just use it!
14 May 2010 The Channel Islands Clipper
L2G By Angelia Woodside-Beckstrom, Angeffects, Inc.
W hen I heard the Water District officials in Las Vegas,
Nevada, talk about their homeowner rebate program for
landscape retrofit projects at CLCA’s convention last November, it
design skills can pay off in more places than
the home. Create a planting design that creates
a “trademarked” style for a business owner
motivated me to open my mouth to every California Water District and expand your reach. Have you walked by
contact and California State government contact that I met. Deep any outdoor café’s that need help? There is
down, I could feel that this would be such a win-win for California your next opportunity.
residents and California landscape contractors and designers. Look for outdoor areas that are lacking shade. ANGELIA
Ironically, last month the Long Beach Water Department launched Summer is approaching and shaded areas will WOODSIDE-
a Lawn-to-Garden (L2G) Incentive Program, which offers be necessary in large outdoor spaces where BECKSTROM
rebates, of up to $2.50 per square-foot of landscaped area, to a people gather around town. It is common Angeffects
homeowner who removes turf from their front yard and then plants human practice to “sit in the shade, and look out to the sun.” Use
a California-friendly landscape. The program was so well received that in your sales strategy.
that when I called the LBWD on April 30 to inquire about the How are your shade structure design skills? There are so many new
success of the program…it had already sold out! materials and constructs for shade makers. Have you looked at
This is proof that the public wants to do business with a landscape incorporating new wood alternatives in your plan specifications? Do
professional who can retrofit their front yard to conserve water. not be afraid to try them. Buy a couple sample pieces of these new
So, let’s shape and shift our garden design trend to where customer woods and see how it is to work with them, and watch how they
demand centers today. Proof of demand is firm. weather through our summer sun and California climate effects.
Wood, Stone, Steel and Glass, are materials that intermingle to
There is a website (www.lblawntogarden.com) that the LBWD
display the most contemporary hardscape design plans AND they
launched to facilitate the Lawn-to-Garden (L2G) incentive
program. It’s designed to teach and direct any homeowner on how
to change their front yard to help save water. Don’t shy away from Get out your drafting paper and draw; connect with new ideas.
sharing expertise. During a landscape retrofit consultation appoint- Even if you don’t have a client or specific project – draw! This will
ment last week, I was impressed with how much research people foster your own creative development.
had done independently via the internet. I simply teamed up with Seize the Day!
their vision and then presented them with ideas of how we could
Angelia Woodside-Beckstrom can be reached at (949)768-8710.
implement water-saving strategies into their landscape…and I
gained a client.
I encourage you to familiarize yourself with the documentation
supplied to the public on the www.lblawntogarden.com website.
Incorporate L2G concepts and buzz words in your marketing
efforts to earn more attention from people reading up on water
Going One Step Further
People want to personally contribute their own energy/resources
to become part of the positive change for our environment. You
should harness that desire with your landscape contracting sales
approach and watch more people connect with your brand. Making
the public familiar with your brand is the key. Familiarity breeds
business, so being a familiar name/face to the public is good for
Have you thought about taking your design skills to people who
own businesses and have landscaped areas around their offices? You
can design a customized and branded look exclusively for their
business. Curb appeal applies to both retail businesses and commer-
cial businesses. Your style needs to be reflective of the branded
public experience from your design client. For example, restau-
rant entrances need to be more inviting and lush to give visitors a
comforting feeling. Commercial and industrial buildings are much
more formal and organized for an understated presentation that is
discreetly attractive. Retail centers need to invite curiosity and color
to draw people into the area to visit their stores. Your landscape
The Channel Islands Clipper May 2010 15
It’s the Law!
Purchase and Sale/Option to Purchase By Sam K. Abdulaziz
A lthough this case dealt with an option to
purchase, it is really a straight contract
issue in that the terms of the option were
In July 2004, the Plaintiff sent the Defendant a letter enclosing
a notice that he was exercising the option at the agreed price of
$298,700.00. The Defendant then sent the Plaintiff a Purchase
in dispute. The decision was a unanimous Agreement referring to the option agreement and included an “as
decision by the Supreme is” clause, a requirement of a 10% deposit
Court, which overturned and some other information. After some
the judgment of the
The Supreme Court went additional matters, the Defendant stated, “If
SAM K. Court of Appeal. on to state that the law you want to buy the condominium, you buy
Abdulaziz, Grossbart The Defendant and his
does not require that all it on my bid.” Plaintiff filed suit seeking
& Rudman wife owned a condo- terms and conditions of the specific performance (specific performance is
is requiring someone to do something that
minium in San Diego. proposed agreement be set set out).
The Plaintiff expressed an interest in leasing
the property with an option to buy. The forth in the contract. The trial court made a decision that the right
Defendant signed the following proposal: to purchase the property and the terms of the
contract were sufficiently clear to carry out the objective.
“We propose to rent our condominium… at a monthly rate of
$1,400.00 starting August 7, 2003 for one year ending August The Court of Appeal reversed it in a split decision.
6, 2004; with a security deposit of $1,200.00 and the following
The Supreme Court then held that the equitable remedy of specific
option to buy:
performance couldn’t be granted if the terms of the contract are not
Through the end of the year 2003, the selling price is $290,000. certain enough for the court to know what to enforce. “However,
The selling price increases by 3% through the end of the year 2004 the law does not favor but leans against the destruction of contracts
and cancels with expiration of your occupancy. Should this option because of uncertainty; and it will, if feasible, so construct the
to buy be exercised, $1,200.00 shall be refunded to you. agreements as to carry into effect the reasonable intention of the
parties if it can be ascertained.”
Please indicate your acceptance by signing below and returning to
me at the above referenced fax.” The Supreme Court went on to state that the law does not require
that all terms and conditions of the proposed agreement be set
The Plaintiff signed the proposal, with a handwritten amendment
forth in the contract. The usual and reasonable conditions of such
providing an option to renew until August 2005. It also contained
contracts are in the contemplation of the parties, a part of the
a paragraph “option to buy is attached.”
agreement. The Court found that there was no substantial dispute
or uncertainty over the manner of payment. Disputes were in fact
minor. That was the 10% deposit. Another area of dispute was the
length of the escrow period, in that it was unspecified. However,
there is a case called “King” which states that the escrow period is
not a necessary term in the contract of sale…by implication…the
court stated that this could be done by implication.
20 By 2020 continued from Page 11
Gallons Per Capita Daily (GPCD)
The plan calls for California to reduce its daily per capita
consumption of urban water 20%, from the current state average of
Growers of Quality Bluegrass, Fescue and Bermuda Sod 192 gallons per capita daily (GPCD) to 154 GPCD. Furthermore,
the plan “aims to set in motion a range of activities designed to
achieve the 20-percent per capita reduction in urban water demand
by 2020. These activities include: promoting legislative initiatives
that incentivize water agencies to promote water conservation and
creating evaluation and enforcement mechanisms to assure that
regional and statewide goals are met.” This means programs such
41120 40th Street, East
Palmdale, CA 93552 as CLCA’s Water Management Certification Program and encour-
Bill Wells Phone (661) 274-9192 aging sprinkler system upgrades and retrofits to improve irrigation
Regional Sales Coordinator Toll Free (800) 669-4763 efficiency will be more encouraged – and rewarded financially –
Cell (661) 965-2865 FAX (661) 274-2168
than ever before.
16 May 2010 The Channel Islands Clipper
New LED Replacement Lamps
for Its Landscape Fixtures
O rbit/Evergreen has introduced a new series of LED replace-
ment lamps for its popular outdoor directional, well and
flood lights. The new lamps can retrofit a wide range of 12V
and 120V fixtures and are designed to trim energy costs while
delivering up to 50,000 hours of performance.
Model MR16-3W-LED-BP, for
example, can replace any MR16 lamp
in Orbit/Evergreen’s extensive collec-
tion of landscape luminaires, which
are available in brass, copper, stainless
steel, cast aluminum, cast brass and
composite. The MR-16 LED has a
GZ6 35 (2-Pin) base and produces the
same illumination as a 20W lamp.
Other Orbit/Evergreen LED replacement lamps include: Model
R30-13W-LED, which is designed for use with Orbit/Ever-
green’s 5200 Series of fiberglass and cast aluminum well lights
(120V); and new 3W, 9W and 13W LEDs for use with Orbit/
Evergreen uplights in the HL and FGHL series (120V). Addi-
tionally, a new 4-foot fluorescent replacement, Model PXR-
15W-LED (120-277V), is available for T8 fixtures.
LED replacement lamps can be seen on the company’s website at
www.orbitelectric.com, or for more information call
4684 Runway Street Fax (805) 306-1731
Simi Valley, CA 93063 www.rainmakers-inc.com
The Channel Islands Clipper May 2010 17
Call Our Advertisers First! The Channel Islands Clipper
A-G Sod Farms ......................................................................16 2010 ADVERTISING RATES
All Around Landscape Supply................................................... 4 Ad Agencies: These Rates Are NET and PRORATED for the calendar year.
Ad Size 1 Year (12x)
Aqua Flo Supply .....................................................................10 Business Card $420
Bamboo Pipeline ........................................................................ 2 1/4 Page black & white $975
1/4 Page full color $1,200
Birch Equipment Finance ........................................................13
1/3 Page black & white $1,350
Boething Treeland Farms ........................................................14 1/3 Page full color $1,665
Briggs Tree Company..............................................................15 1/2 Page black & white $1,620
1/2 Page full color $2,000
Coastline Equipment...........................................Back Cover, 11 Full Page black & white $3,000
Diegaard Nurseries, Inc. .........................................................18 Full Page full color $3,600
Back Cover (color) $4,000
El Dorado Communications, Inc. ............................................. 3
8 1⁄2 x11 Insert 1 mo. $295 $2,950 ($245/mo)
Ewing Irrigation Products.......................................................19 11x17 Insert 1 mo. $375 $3,750 ($312/mo)
Green Thumb Super Garden Centers .....................................17 Ad Dimensions – Width x Height
Gro-Power ..............................................................................16 Business Card 3 5/8” x 2”
1/4 Page 3 5/8” x 4 5/8”
John Deere Landscapes.............................................................10 1/3 Page vertical 3 5/8” x 6 5/8”
1/2 Page horizontal 7 1/2” x 4 5/8”
Kellogg Garden Products.........................................................15 1/2 Page vertical 3 5/8” x 9 1/2”
Landscape Contractors Insurance Services................................ 2 Full Page 8 1/2” x 11”
+ 1/8” bleed all around
Landscape Expo ...................................................................Insert To Advertise, Contact Editor John R. Hernandez at (626) 965-5015
Living Green, Inc. ..................................................................... 3
Deadline for stories and advertising materials:
Olson Irrigation Systems ........................................................... 4 15th of the month prior to publication.
Otto & Sons Nursery ............................................................... 4 All advertising is to be Paid in Advance. Prorated for Year.
Performance Nursery ................................................................ 2 Technical Information: Supply ads as PDF, TIFF or JPG files (300
dpi min.) formatted for MAC or PC. Ads received outside of size
Rainmakers Irrigation Supply .................................................17 requirements may be reformatted or cropped to fit as required.
Smith Pipe & Supply ..............................................................17 REACH THE DECISION MAKERS!
The Channel Islands Clipper is published 12 times per year.
Southland Sod ............................................................................ 8 It is published for The Channel Islands Chapter of the California
Superior Sod.............................................................................13 Landscape Contractors Association by El Dorado Communications, Inc.,
John R. Hernandez, Editor, 19055 Abdera St., Rowland Heights,
Up and Running Website Design ...........................................10 CA 91748-2202. Phone (626) 965-5015, Fax (866) 591-5093,
Village Nurseries .....................................................................14 Email firstname.lastname@example.org.
Please send advertising materials, inserts, news releases, public service
Vista Professional Outdoor Lighting ......................................... 3 announcements, photos and other items to be published in The Channel
Islands Clipper to the above address no later than the DEADLINE:
15th of the month preceding publication. All ads must
be prepaid unless otherwise arranged with the Editor. Please send
your checks to the Editor at 19055 Abdera St., Rowland Heights,
CA 91748-2202, made payable to El Dorado Communications, Inc.
Reach the C-27 landscape contractors you are looking
for in our vast service area. Advertise TODAY in The Channel Islands
Clipper. Our circulation (500 printed; 1,500+ email) is one of
the largest in the state!
Articles submitted are subject to approval and modification. Chapter
or Editor are not liable for misprints or errors, and do not necessarily
agree with opinions expressed in byline articles. Articles may be
used by other CLCA chapter newsletters, giving proper
credit to their source.
18 May 2010 The Channel Islands Clipper
The Toro Company Acquires Certain Assets of USPraxis, Inc.
• Acquisition broadens Toro’s offering of compact utility equipment in rental and landscape markets
O n April 30, 2010 the Toro Company announced it has
acquired certain assets from USPraxis, Inc., a manufacturer of
outdoor power equipment. Through the acquisition, Toro adds a
Moving forward, USPraxis products will be marketed under the
Toro brand and sold through Toro’s compact utility equipment
distribution channel in the United States and international markets.
dedicated lineup of stump grinders, wood chippers and log splitters
USPraxis has a solid reputation for its innovative lightweight
to its product portfolio to strengthen its offering to the rental
cutting blades for stump grinding machines and for developing the
industry’s first walk-behind stump grinder
“Toro has a rich history of offering innova- with specialty blades that reduce weight and
tive products for rental and landscape profes- optimize cutting action.
sionals, starting with the introduction of the
About The Toro Company
Toro® Dingo® compact utility loader in the
1990s and continuing with the launch of The Toro Company (NYSE: TTC) is a leading
our popular TRX walk-behind trenchers and worldwide provider of turf and landscape maintenance
new STX tracked stump grinder,” said Rick equipment, and precision irrigation systems. With sales
Rodier, general manager of Toro’s Sitework of more than $1.5 billion in fiscal 2009, Toro’s global
Systems Business. “USPraxis is an established presence extends to more than 140 countries through its
brand in the rental industry known for innovative, high-quality reputation of world-class service, innovation and turf
professional products. The addition of these products allows Toro expertise. Since 1914, the company has built a tradition of excellence around a
to continue to broaden and strengthen its compact equipment number of strong brands to help customers care for golf courses, sports fields, public
solutions for the rental and landscape markets.” green spaces, commercial and residential properties, and agricultural fields. More
information is available at www.toro.com.
To complement the acquisition of these product lines, Toro also
acquired, and will provide, a tip and blade sharpening service
that offers a cost-effective way for rental stores to ensure their
equipment is in optimum operating condition.
ONLY YOU CAN PREVENT
Irrigation isn’t wasteful, but careless watering is.
Prevent water waste by prudently maintaining your
irrigation systems and educating your customers
about proper watering practices. We can help.
FIND US: TALK TO US:
The Channel Islands Clipper May 2010 19