OVERVIEW The market leader for reaching expectant and new parents for over 20 years Prenatal Postnatal Official magazines of Lamaze International Published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP) Lamaze Pregnancy BabySteps • 1 million circulation • 3 million circulation • Focusing on the first and second • Reaches 75% of new parents trimesters of pregnancy at hospital bedside • Hand-delivered during the first • Hand-delivered by maternity prenatal visit in Ob-Gyn office nurses in hospitals/birthing centers nationwide Lamaze Parents BabySteps Toddler • 2.7 million circulation • 1 million circulation • The largest prenatal title, reaching • Focusing on new parents with nearly 70% of expectant parents children 1-3 years of age • Hand-delivered by childbirth • Hand-delivered directly by educators on the first night of pediatric nurse practitioners childbirth preparation class in-office at the one-year well visit Lamaze Para Padres Newborn Channel® • 750,000 circulation • Only television network targeting • The largest prenatal/postnatal new parents in the privacy of Spanish-language magazine, their hospital room reaching 86% of Hispanic births • Available in over 1,000 hospitals • Hand-delivered by childbirth nationwide educators, nurses and doctors to • Over 3 million viewers annually Spanish-speaking women Magazine Onsert/Sampling Program Custom Publications and Programs • Product samples, coupons and educational • Custom booklets, videos, tear-pads brochures distributed with magazines in polybag • Professional distribution networks including: • Handed out by childbirth educators and maternity Ob-Gyns, childbirth educators, maternity nurses, nurses to readers of Lamaze Parents, Lamaze pediatric nurse practitioners Para Padres and BabySteps magazines • Co-op and retail programs, sweepstakes and promotions OVERVIEW Lamaze Pregnancy introduces expectant women to the Lamaze philosophy of birth during the earliest weeks of their pregnancy. Nurses, childbirth educators, doulas and other experts in the field show women how to strengthen their body and mind during the first and second trimesters so that they have the healthiest pregnancy possible in preparation for a natural labor and birth. Published in cooperation with Lamaze International, Lamaze Pregnancy will provide expectant parents with information they can trust and advertisers with a professionally- endorsed, targeted media buy. TARGET Expectant parents CIRCULATION 1,000,000 (annually) READERSHIP 2,590,000* DISTRIBUTION By Ob-Gyn offices at first prenatal visit FACTS • Endorsed by Lamaze International, a trusted brand with almost 50 years of educating parents. • Healthcare professionals elect to receive this publication to supplement their educational efforts. • Distributed directly to new moms at the first prenatal visit by a trusted professional. EDITORIAL HIGHLIGHTS • Choosing a Health-Care Provider • What Dad is Feeling • Prenatal Testing • Your Changing Body • Sex/Relationship • Breastfeeding • Working Moms READER PROFILE When expectant moms receive Lamaze Pregnancy magazine at their first prenatal visit, they are focusing on the next nine months of their life - health, exercise, prenatal tests and getting labor-ready. At this important life- stage, women have the opportunity to instill good habits and confidence from the start - and that is the goal of the new Lamaze Pregnancy publication. The newly pregnant woman’s focus at this point is the next year of her life and Lamaze Pregnancy delivers professionally-endorsed editorial - designed for this specific period in a woman’s life - to this defined target audience. *Publisher’s estimate - based on Lamaze Parents magazine readership OVERVIEW A unique prenatal perspective Established in 1983, Lamaze Parents is the #1 magazine expectant parents turn to and trust when preparing for the birth of their child. Lamaze Parents is the only prenatal magazine to encourage and promote active participation in birth. Written exclusively by healthcare professionals, articles educate a pregnant woman about normal, natural and healthy birth. The content respects a woman’s need to understand what happens and what helps during labor. The magazine offers a unique perspective on preparation for birth as well as the early weeks with a newborn. It is handed out at the beginning of childbirth education classes and continues to be the integral part of the course curriculum. TARGET Expectant parents CIRCULATION 2,700,000 (annual) READERSHIP 6,993,000* By a network of 15,000+ trusted childbirth DISTRIBUTION educators, typically on the first night of class FACTS • The most trusted prenatal magazine • Endorsed by childbirth educators • Written by healthcare professionals • Largest annual circulation in its category • Official magazine of Lamaze International *Source: 2004 Lamaze Parents Reader Study, Beta Research Corp READER PROFILE Lamaze Parents magazine reaches nearly 70% of expectant parents A Desirable Audience Age 28 HHI $52,400 First-time mothers 73% (Repeat moms) Number of children 1.9 Employed 53% Married 72% Own primary residence 59% Attended/graduated college + 74% Looking for Information Number of times picked up the magazine 3.7 Time spent with magazine 71 minutes Saved the issue or passed it along to someone else 70% Receptive to Offers Used samples included with the magazine 88% Used coupons received with the magazine 83% Note: All percentages and numbers are averages Source: 2004 Lamaze Parents Reader Study, Beta Research Corp. EDITORIAL EDITORIAL HIGHLIGHTS Your Well Being A front-of-book gazette that includes: • Winding-down exercises to do with your partner • Daily affirmations to boost your confidence • Feelings about intimacy - his and hers • Tasks to help you get through early labor • Good sense about eating well • How to avoid a Cesarean birth Labor and Birth A Day You’ll Never Forget 3 Birth Stories Labor and Birthing Positions When You’re a Labor Partner A Doula at Your Side Pain Relief Medications Cord Blood Banking Lamaze Baby How-To-Section Waking to the World Special How-to Section A look at the amazing abilities of a newborn, starting • Breastfeed with Confidence from the moment of birth. • Bathing, Step-by-Step Newborn Tests • Diapering, Step-by-Step Understanding the procedures and treatments that Mom and Baby Basics may take place immediately after your child’s birth. Editors’ picks of helpful products. Straight Talk for New Parents Finding Your Way as a New Dad A realistic look at - and help for - the common issues Reaping the rewards of fatherhood. all new parents face. Lamaze Confident Childbirth Special Section Preparing for Birth: Your introduction to the Lamaze International philosophy of birth. Trust Your Body: How to let your inner wisdom and your body’s abilities guide you through childbirth. Your Labor Guide: A detailed, illustrated guide to the complete labor process - what happens, what helps. Comfort Measures for Labor and Birth: Learning about the strategies and positions that can decrease the discomforts of contractions. Plus, Voices: Experienced moms talk about the choices they’ve made and share the wisdom they’ve gained. OVERVIEW Culturally relevant and número uno Lamaze Para Padres, the #1 prenatal Spanish-language magazine, is the only Spanish-language magazine to encourage active participation in birth. Written exclusively by healthcare professionals, the content is culturally relevant to the needs of the fastest growing population in the United States. Lamaze Para Padres was published based on the demand of Spanish-speaking childbirth educators requesting labor, birth and baby care information for their growing Hispanic students. It is considered the most trusted and credible source for the Spanish-speaking expectant parent. Hispanics are driving the birth rate and account for one out of five U.S. births. Hispanics spend more on baby products, children’s over-the-counter products, personal care and apparel than the average U.S. consumer*. TARGET Spanish speaking expectant parents CIRCULATION 750,000 (annual) READERSHIP 2,760,000** By 5,000 trusted childbirth educators, nurses DISTRIBUTION and doctors FACTS • The most trusted source of prenatal/postnatal information in Spanish • Endorsed by childbirth educators • Reaches the most Spanish-speaking expectant parents • Written by healthcare professionals • Official magazine of Lamaze International *Source: 2003 Hispanic/Latino Market Profile, Magazine Publishers of America **Source: 2004 Lamaze Para Padres Reader Study, Beta Research Corp. READER PROFILE Lamaze Para Padres magazine reaches 86% of Hispanic births Committed to Family Age 28 HHI $22,240 First child 37% (Repeat moms) Number of children 2.4 Employed 26% Married 60% Attended/graduated college + 36% Highly Involved Time spent with magazine 80 minutes Readers per copy 3.68 Saved the issue or passed it along to someone else 81% Heavy Users of Baby Products* • 17% of Hispanic households purchase disposable diapers vs. 13% of non-Hispanic households • 18% of Hispanic households purchase baby food vs. 6% of non-Hispanic households Note: All percentages and numbers are averages Source: 2004 Lamaze Para Padres Reader Study, Beta Research Corp. *Source: Spring 2005 MRI (percentage of households that purchased in past 6 months) EDITORIAL EDITORIAL HIGHLIGHTS Prenatal A Day You’ll Never Forget That landmark day you give birth to your first child. Eating During Pregnancy Healthy ways with favorite foods. Labor and Birthing Positions The advantages and disadvantages of a variety of positions women use for comfort and control. Pain Relief A comprehensive review of various medications, including when and why they might be used. Cord Blood Banking Answers to common questions expectant parents ask. Postnatal Waking to the World The first hour with your amazing newborn. Lamaze Confident Childbirth Special Section Trust Your Body How to give birth with confidence, joy and deep satisfaction. Your Complete Labor Guide A detailed, illustrated guide to the process of labor and birth. What happens, what helps. Comfort Measures for Labor and Birth The strategies and skills that will help you stay strong and decrease the discomforts of contractions. How-To Baby-Care Section Nursing Your Baby, Step-by-Step Bathing Your Baby, Step-by-Step • Practical advice on breastfeeding • Bath tips for parents • How to hold your baby comfortably for nursing • Cord care • How to help your baby latch on properly Soothing Your Baby Diapering Techniques, Step-by-Step • Calming ways with your newborn • What you need and what you need to do • Help for diaper rash • Early elimination habits LAMAZE INTERNATIONAL Lamaze International has changed childbirth for millions of families through the dedicated efforts of professional childbirth educators, providers and parents, since its founding as a nonprofit association in 1960. The mission of Lamaze International is to promote, support and protect normal birth through education and advocacy. Lamaze International believes that women who are fully informed, confident and supported will want normal birth. Over 40 years of research and learning from women’s experiences of normal, natural birth have provided evidence that has gradually but dramatically changed Lamaze from being a method for giving birth to a philosophy that provides the foundation and direction for women as they prepare to give birth and become mothers. The Lamaze philosophy of birth is at the heart of Lamaze education and has been for nearly a decade the driving force for significant changes in Lamaze preparation for childbirth. Today’s Lamaze affirms the normalcy of birth, acknowledges women’s inherent ability to birth their babies, and explores all the ways that women find strength and comfort during labor and birth. These evidence-based practices adapted from the World Health Organization promote, protect and support normal birth: • Labor begins on its own • Freedom of movement throughout labor • Continuous labor support • No routine interventions • Non-supine (e.g. upright or side-lying) positions for birth • No separation of mother and baby after birth As the official magazines of Lamaze International, Lamaze Pregnancy, Lamaze Parents and Lamaze Para Padres offer advertisers the most credible and trusted environment in which to showcase their products and services. Lamaze experts write and review the contents of these magazines to ensure they are evidence-based and consistent with the Lamaze philosophy of birth and parenting. OVERVIEW A comprehensive guide to life with a new baby For new parents, the real learning about their newborn begins immediately after birth and with the help of Baby Steps, the only postnatal magazine that nurses urge parents to read in their hospital room before heading home to the hectic demands of new parenthood. Baby Steps is a comprehensive guide to all things new parents need to understand about eating, sleeping, well-child checkups and more. It offers a unique perspective on a baby’s developmental stages - why babies do what they do and why they often don’t do what their parents expect them to do. Baby Steps is published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP). Its members, who work in pediatric practices across the country and hear new parents’ questions daily, write for the magazine as well as sit on its Editorial Advisory Board. TARGET New parents CIRCULATION 3,000,000 (annually) READERSHIP 7,844,000* At bedside, by the maternity nurse, along DISTRIBUTION with the Newborn Channel program guide FACTS • Baby Steps reaches 75% of new parents • An important guide for the first few weeks to the first 12 months of a baby’s life • Delivered at the most critical time - immediately after the birth of the child • Published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP) *Source: 2005 Spring MRI Prototype READER PROFILE Baby Steps magazine reaches 75% of new mothers A Desirable Audience Age 33 HHI $60,716 First-time mothers 47%* Number of children (Repeat moms) 2.2* Employed 59% Married 64% Own primary residence 63% Attended/graduated college + 62% Highly Involved* Time spent with magazine in hospital 47 minutes Time spent with magazine after leaving hospital 1 hour, 3 minutes Saved the issue after reading 70% Used coupons, educational materials and samples that came with the magazine 89% Big Spenders** Americans spent $28.5 billion on baby goods, including: • $6.8 billion on baby care supplies • $9.7 billion on home furnishings and toys • $12 billion on clothing Note: All percentages and numbers are averages Source: 2005 Spring MRI Prototype, Base = Women *Source: ABC 2005 Study **Source: U.S. Market for Infant, Toddler and Preschool Products, May 2003 EDITORIAL EDITORIAL HIGHLIGHTS Care and Feeding of Your Newborn Sleeping Through the Night? All about infant sleep patterns, nighttime rituals and routines. Feeding: More Than Just Eating Breastfeeding in the first week and first months, formula feeding, transitioning to solids, plus a first-year feeding chart. The Early Weeks What new parents need to know about: • Baby skin • Hiccups and yawns • Cord care • Growth charts • Colic and soothing • Ear infections Colds, Fever and Medications Understanding the symptoms and administering medications. What’s safe and what helps. Well-Baby Checkups What happens, what you’ll discuss and what you should ask, plus a complete guide to immunizations for the first year. The Safe Baby Safety precautions to take as the baby grows. The Amazing First Year Babies, Babies, Babies! Moms discuss life with their babies, ages one month through twelve months. How Your Baby Grows and Changes A complete first-year growth and development chart, written by a pediatric specialist. TLC for the New Mom A series of short articles with expert advice for new moms in the postpartum period. Topics include: • Easing back into shape • Involving dad from the start • Finding more energy on less sleep • Smoothing the transition for siblings • Beating postpartum complaints • Keeping your relationship on track Special Features New-Parent Q & A: experts answer health and development questions from readers. OVERVIEW Baby Steps-Toddler, written in cooperation with pediatric nurse practitioners who treat young children every day, gives parents realistic strategies for teaching their 1- to 3-year-olds about the importance of healthy eating and activity - habits that will start them early on the path to a healthy body, sound mind and happy life. Published in cooperation with NAPNAP (National Association of Pediatric Nurse Practitioners), Baby Steps-Toddler will provide parents with information they can trust and advertisers with a professionally-endorsed, targeted media buy. TARGET Parents with kids 1-3 years CIRCULATION 1,000,000 (annually) READERSHIP 2,600,000 By pediatric offices at child’s one-year DISTRIBUTION well visit FACTS , • Endorsed by NAPNAP the professional association for pediatric nurse practitioners, representing more than 70% of all PNPs. • Healthcare professionals elect to receive this publication to supplement their educational efforts. • Distributed directly to new parents at the child’s one-year well visit by a trusted professional. EDITORIAL HIGHLIGHTS • Raising a Healthy Eater • The Overweight Epidemic • Activity Every Day • Building Self-Esteem from the Start READER PROFILE When new parents receive Baby Steps-Toddler magazine at their child’s one-year well visit, they are focusing on the next year of the toddler’s life - learning about food, how to walk and talk. At this critical stage in their child’s development, the parents have an opportunity to instill good habits literally from the start - and that is the goal of the new Baby Steps-Toddler publication. *Publisher’s estimate - based on Baby Steps magazine readership NATIONAL ASSOCIATION OF PEDIATRIC NURSE PRACTITIONERS iVillage Parenting Network partners with the National Association of Pediatric Nurse Practitioners (NAPNAP) to provide parents with information they can trust and advertisers with a professionally-endorsed, targeted media buy. The National Association of Pediatric Nurse Practitioners (NAPNAP) is the professional association for PNPs and other advanced practice nurses who care for children. Today, NAPNAP has over 7,000 members and 55 U.S. chapters, representing more than 70% of all Pediatric Nurse Practitioners. NAPNAP actively advocates for children’s health by: • Providing funding, education and research opportunities to PNPs • Influencing legislation that affects maternal/child health care • Producing and distributing educational materials to parents and families Baby Steps and the new Baby Steps-Toddler are joint ventures with NAPNAP created with the valuable expertise , of PNP editors and contributors. Each issue is carefully developed and written to reflect new hospital policies and current newborn practices - the only magazines backed by NAPNAP’s authority and influence. OVERVIEW The only national television network exclusively targeting new parents When a new mother returns to her hospital room after giving birth - especially for the first time - she has important questions. Mothers trust maternity nurses to help them find the answers, products and resources they need at the time when lifelong brand loyalties are being formed. With limited time to spend with new mothers, maternity nurses recommend Newborn Channel. Broadcast 24 hours a day, it provides educational information for both new and repeat parents, at the moment they need it most. In fact, Newborn Channel reaches more than 64% of all births. And out of the top 210 DMAs, Newborn Channel is in 175, accounting for 95.6% penetration throughout the country. Programming • 8-hour program loop, airs three times a day, for 24/7 maternity education • Includes 36 programs, 16 of which are original Newborn Channel productions • 5.5 hours on breastfeeding, in support of WHO Code Healthy People Programming 2010 goals • All programs are specific to the needs of new parents • Programs help fulfill patient teaching requirements • Available in English and Spanish • Closed-captioned to accommodate the needs of deaf and hard-of-hearing patients • Features leading celebrities: Oprah Winfrey, Christy Turlington, Esai Morales Distribution • Over 1,000 hospitals contracted to air Newborn Channel • Currently reaches more than 2.55 million new mothers • Reaches 65% of all births in the United States • Provides 24-hour customer service • Hospitals sign multi-year contracts Educational Compliance • Meets goals of patient and family educators outlined in JCAHO’s 2005 Comprehensive Accreditation Manual for Hospitals • Hospitals have requested Newborn Channel on JCAHO recommendation • Programming covers the 21-point patient discharge protocols outlined by American Academy of Pediatrics • Programming is updated as needed to meet ACOG guidelines • 99% of maternity nurses recommend Newborn Channel, even write in with their praises • Nurses have requested Newborn Channel in order to meet state and federal mandates for patient education • Program guides help nurses tailor patient education to each individual patient’s needs OVERVIEW CONT’D. Experience and Accolades • Fifteen-year track record, relationship with hospitals • 1 Gracie Allen Award, 2 Telly Awards Research • Reliable annual 3rd-party research verifying success since 1995 • 80% of moms watch Newborn Channel while in the hospital • Average viewing time among all moms is 3.75 hours • 61% of moms watch with someone else; co-viewers watch an average of 11 programs on Newborn Channel during their stay in the hospital Communication • Newborn News quarterly updates to healthcare professionals in over 1,000 hospitals • Newborn Channel program guides - updated quarterly and distributed with Baby Steps magazine • Newborn Channel signage - easel-back counter cards, posters Newborn Channel Opportunities Online Exposure on Newborn.com iVillage Parenting Network offers sponsors of Newborn Channel programming the opportunity to gain additional visibility on our website www.ivillageparentingnetwork.com. Based on advertisers’ schedule on Newborn Channel, iVillage Parenting Network will post their four-color logo, URL and 50-100 words of copy about their brands online. This is a great way for Newborn Channel viewers to log on and get additional information about advertisers’ products. Newborn News Newsletter Newborn Channel distributes a quarterly newsletter, Newborn News, to maternity nurses in over 1,000 hospitals nationwide. Newborn News updates maternity nurses on Newborn Channel program enhancements, audience measurement results, and new sponsors. Newborn Channel sponsors may take advantage of logo visibility and an informational write-up that may be included in the newsletter. Source: Newborn Channel Viewership, Recall and Persuasion Study 2005 VIEWERSHIP Newborn Channel’s 24-hour television network reaches over 3 million viewers annually Audience Profile Age 28 HHI $52,500 First-time mothers 44% Number of children (Repeat moms) 2.6 Employed (full and part-time) 78% Attended/graduated college+ 62% Tuned In New moms watching Newborn Channel Nearly 8 out of 10 Time spent watching Newborn Channel 216 minutes (3 hours, 36 minutes) Viewers who watch with someone else 74% Viewers who said Newborn Channel is educational 99% Viewers who said Newborn Channel provides information they need 97% Viewers who said Newborn Channel is worth watching 98% Viewers who said they would recommend Newborn Channel to other parents 99% Viewers who found commercials more informative than those on regular TV 72% Busy at Home and Work • 48% plan to return to work in 1 to 3 months • 46% are spending less time watching television now that baby is home Note: All percentages and numbers are averages Source: 2005 Newborn Channel Viewership Study, NOP World PROGRAMMING Newborn Channel provides parents with eight hours of information they will need as they begin the journey with their new baby. Whether they are first-time parents or have more than one child, they will find new and relevant information on Newborn Channel - eight hours of important programming, shown three times, 24-hours a day. Program Line-Up • A Mother’s Gift • Newborn Care • A Sound Beginning • Newborn Circumcision • Back to Sleep • Newborn News • Bath Time • Newborn Woman • Begin with Love, with Oprah Winfrey • Nutrition Made Easy • Bewitched, Bothered and Bewildered • Portrait of Promise • Bringing Baby Home • Postpartum Emotions: The Blues and Beyond • Car Seat Safety • Recovery from Cesarean Birth • Case for Breastfeeding • Siblings and Family Living • Christina Learns About Immunizations • Simple Solutions • First Aid: Infant Rescue Breathing and • Sleep Like a Baby Infant CPR • Straight Talk from Breastfeeding Moms • Infant Feedings • The New Mother: Putting It All Together • Jaundice and Your Newborn • The Play’s the Thing • Keep an Eye on Me • Understanding Postpartum: A New Mother’s • Listening to New Fathers Guide • Losing Your Mummy Tummy • Well-Baby Visits • Mommy Don’t Smoke • When Baby Arrives Early • Mother Knows Best • Women’s Health with Dr. Holly Atkinson CUSTOM PROGRAMMING “BEGIN WITH LOVE” This 30-minute program hosted by Oprah Winfrey focuses on an infant’s first three months of life. It is produced by Civitas, a not-for-profit organization, providing educational tools to adults who live and work with children. Airing three times daily on Newborn Channel, “Begin with Love” walks new moms through a five-step process of creating an enriching environment for children: • Take care of yourself • Provide a warm, interactive environment • Talk, sing and read to your baby • Create a predictable world • Respond to your baby’s needs Dr. Kyle Pruett, child development expert at the Yale University Child Study Center, provides expert on-screen explanations of the five steps. Oprah’s appearances throughout the segment add a welcome, familiar presence to this very special program. “Begin with Love” is available for sponsorship on a first come, first served basis; annual commitment required. Please contact your sales representative for more information. About The Host Oprah Winfrey has already left an indelible mark on the face of television. From her humble beginnings in rural Mississippi, Oprah Winfrey’s legacy has established her as one of the most important figures in popular culture and she was named the #1 Greatest Pop Culture Icon*. Her contributions can be felt beyond the world of television and into areas such as publishing, music, film, philanthropy, education, health and fitness, and social awareness. As producer and host of The Oprah Winfrey Show, Oprah Winfrey enlightens, entertains and empowers millions of viewers around the world. *Source: VH1’s 200 Greatest Pop Culture Icons CUSTOM PROGRAMMING “HEALTH MINUTE” Each 60-second Newborn Channel Health Minute focuses on a health-related topic relevant to a sponsor’s product. The segment opens and closes with a sponsor billboard. The “Health Minute” package includes: • Turnkey commercial production, including scripting, shooting of graphics, music and voice-over • (12) spots per day • (12) months on-air • Total of 4,380 60-second spots “MOMMERCIAL” “Mommercials” on Newborn Channel are 15-second spots that air during our 24-hour broadcast in hospital maternity rooms nationwide. These spots are turnkey advertising opportunities, created and produced by Newborn Channel, which include a series of still shots, graphics, music and voice-over. You benefit from the mar- keting power of television at an affordable cost. The “Mommercial” package includes: • Turnkey commercial production, including scripting, shooting of graphics, music and voice-over • (6) spots per day • (6) months on-air • Total of 1,092 15-second spots SAMPLING PROGRAMS MAGAZINE ONSERTS Our magazine onsert programs are the perfect vehicle for direct, targeted distribution of product information, coupons and samples to expectant and new parents. Polybagged with Lamaze Parents, Lamaze Para Padres or Baby Steps, these promotion efforts drive trial and awareness among a desirable market - young families. • Lamaze Parents onserts is the most widely used prenatal sampling program. Childbirth educators rank our polybagged magazine/onsert product as the most important kit their students receive. • Lamaze Para Padres onserts is the largest targeted sampling program reaching Hispanic parents. • Baby Steps onserts is the first sampling program new moms receive in-hospital. • A targeted and cost-effective delivery of coupons, samples and product information to expectant and new parents. PUBLICATION Lamaze Parents Lamaze Para Padres Baby Steps TARGET Expectant parents Hispanic parents New parents TIMING Third Trimester Third Trimester At Birth CIRCULATION 2,700,000 (annual) 750,000 (annual) 3,000,000 (annual) Childbirth educators, DISTRIBUTION Childbirth educators Maternity nurses nurses and doctors FACTS • Polybagged with our magazines, your materials reach over 75% of new parents, over 85% of expectant parents and 86% of the reported Hispanic birth market • Proven to deliver redemptions of 5 times the rate of FSI • Nearly all our readers use the samples and coupons in the polybag: • Lamaze Parents: 88% samples, 83% coupons • Lamaze Para Padres: 88% samples, 79% coupons • Baby Steps: 89% samples/coupons • 83% of childbirth educators specifically make their students aware of the free coupons, samples and brochures distributed in the polybag Sources: 2004 Lamaze Parents Reader Study, Beta Research Corp.; 2004 Lamaze Para Padres Reader Study, Beta Research Corp.; 2003 Baby Steps Reader Study, CAS, Inc.; 2003 Childbirth Educator Survey, CAS, Inc. SAMPLING PROGRAMS PROFESSIONAL NETWORK DISTRIBUTION Ob-Gyn Offices iVillage Parenting Network offers you the opportunity for product sampling to new and expectant parents who visit their Ob-Gyn for prenatal appointments. You will be able to provide product samples (coupons, trial size samples) to be distributed in Ob-Gyn offices reaching over 625,000 patients/month. Childbirth Educators iVillage Parenting Network will connect your brand to approximately 10,000 childbirth educators, who in turn become advocates of your product. You will be able to take advantage of IVPN’s Childbirth Education Connection (CEC) program, a quarterly mailing that is a turn-key opportunity providing you additional visibility and helping you stay “connected” with the new parent market. The CEC mailing includes an informational newsletter and educational material that is sent to childbirth educators who have opted-in to receive these materials as helpful resources for in-class instruction. You can supply materials or iVillage Parenting Network can create custom tear-pads, teaching modules, videos and other educational materials. Maternity Nurses iVillage Parenting Network offers you the opportunity to sample product in over 1,000 hospitals nationwide to new parents. You will be able to provide product samples (coupons, trial size samples) to be distributed by maternity nurses during their stay. Pediatrician Offices iVillage Parenting Network offers you the opportunity for product sampling (coupons, trial-size samples) to new parents who visit their pediatrician office for their children’s well visits. You will be able to provide product samples directly in the hands of consumers with the implicit recommendation of healthcare professionals reaching 675,000 patients/month. SAMPLING PROGRAMS CHILDBIRTH EDUCATION CONNECTION Childbirth Educators Love Get connected to our proprietary network of childbirth educators the CEC Material: Our proprietary network of childbirth educators knows and trusts Thank you so much for the latest iVillage Parenting Network as the source of educational materials for CEC package. I absolutely love their students. Get connected to this influential group through our these new bathing and diapering quarterly mailings. Each mailing includes an issue of our Childbirth tear-sheets! These are just Education Connection newsletter. beautiful . . . really great and Childbirth educators have opted in to receive materials, accurate information. My dream which include: come true! • Letters • Promotional Offers - Dawn Greer • Custom tear-pads, videos and teaching modules. These educational RN, CCE materials can be created through our “Best of Care” series to cover one of the following topics: - Infant Feeding - Infant Bathing - Infant Diapering - Auto/Car Seat Safety - Infant Health and Wellness - Your Clean, Safe Home - Infant Sleeping/Soothing - Just for Mom Your materials get used • Nearly 90% of childbirth educators used teaching materials on car seat safety provided by DaimlerChrysler • 93% of childbirth educators have used/plan to use the teaching materials and video provided by Huggies on bathing and diapering in their classes Timing: Mailing Sales Close* Pieces Due for Materials Due Weight and Approval** January 2006 October 12, 2005 November 2, 2005 November 21, 2005 April 2006 January 11, 2006 February 1, 2006 February 20, 2006 July 2006 April 12, 2006 May 3, 2006 May 22, 2006 October 2006 July 12, 2006 August 2, 2006 August 21, 2006 *For custom pieces, please allow an additional two weeks. **For client-supplied material. EVENT SAMPLING “CELEBRATING YOU & YOUR BABY” An In-Hospital Baby Fair Tour Enhance your brand and reach over 6,000 expectant and new parents at a series of one-day hospital fairs in key metropolitan areas. These turn-key events offer great opportunities to showcase your baby products and services via gift bags, raffles opportunities and demonstrations to expectant and new parents in a relaxed and unassuming environment. Join iVillage Parenting Network and take advantage of this special event targeting new and expectant parents. Tiered Sponsorships Available: Tier I One of the following: • Lecture by an in-hospital healthcare expert. Includes signage with four-color logo • Tour of maternity ward. Includes branded hand-held sign • Maternity fashion show. Includes branded backdrop on stage area Plus the following: • Booth with 6’ skirted display table • Logo visibility on all event signage (banners, counter cards) • Logo visibility in all print advertising • Distribution of literature, coupons and product samples in gift bags and/or raffle Tier II • Booth with 6’ skirted display table • Logo visibility on all event signage (banners, counter cards) • Logo visibility in all print advertising • Distribution of literature, coupons and product samples in gift bags and/or raffle Tier III • Logo visibility on all event signage (banners, counter cards) • Logo visibility in all print advertising • Distribution of literature, coupons and product samples in gift bags and/or raffle Hospital Fair locations and dates*: • Robert Wood Johnson Medical Center, New Brunswick, NJ - Saturday, April 29 • Woman’s Hospital, Baton Rouge, LA - Saturday, May 13 • Long Beach Memorial Hospital, Long Beach, CA - Saturday, September 30 • NYU Medical Center, New York, NY - Saturday, October 14 • Banner Thunderbird, Phoenix, AZ - Saturday, October 21 • St. Luke The Woodlands Community Hospital, Houston, TX - Saturday, November 18 *Dates and markets subject to change IN-BOOK OPPORTUNITIES iVillage Parenting Network offers unique in-book opportunities that provide valuable exposure for your brand. READER RESOURCE LISTING The Reader Resource Listing will run in the launch issues of Lamaze Pregnancy and Baby Steps-Toddler. This is a valuable tool that will serve as an informational bulletin board, listing your website and/or 800-number in order for readers to request additional information about your product or service. This is a beneficial way for you to receive additional exposure, reach the family market and gain valuable leads. CUSTOM SWEEPSTAKES Custom sweepstakes are a great way to generate excitement for your brands, designed to inspire iVillage Parenting Network readers to take action. These entries will also provide an extensive database of potential consumers. iVillage Parenting Network will write, design and create a sweepstakes to run adjacent to your brand ad. iVillage Parenting Network will fulfill all aspects of the program, to include collecting entries. All prizes awarded will be the sole responsibility of the advertiser to provide. READER SERVICE CARD SWEEPSTAKES iVillage Parenting Network will provide you additional brand exposure with a reader service card sweepstakes that can be onserted with Lamaze Parents, Lamaze Para Padres and Baby Steps. In addition, a 1/3-page will appear in the issue promoting the sweepstakes. This is a great way to get your brand directly in the hands of our readers. Reader Service Card Sweepstakes may provide free offers as well as the opportunity for readers to enter to win prizes. IN-BOOK OPPORTUNITIES iVillage Parenting Network offers unique in-book opportunities that provide valuable exposure for your brand. CUSTOM ADVERTORIALS iVillage Parenting Network will put its marketing skills to work for your products with a customized advertorial for your brand. iVillage Parenting Network will develop this piece to coincide with your marketing objectives. iVillage Parenting Network will write, design and create an advertorial unit that offers high-profile exposure for your brand. The advertorial will include your logo and URL to drive traffic to your website. Promotional offers may be included if desired. SPECIAL SECTIONS Reach new and expectant parents in a compelling and impactful special section with your brand message. iVillage Parenting Network will create a special unit featuring useful information to fit with your advertising goals. iVillage Parenting Network will design a customized section highlighting your brand with a 1:1 ad/edit ratio. Special sections will be contingent upon sponsor participation and will be on a first-come, first-served basis. Special section may be designed as a four-plus page unit and may feature fractional and full-page ads. This may be available to you as a single or co-sponsor opportunity. Suggested special section topics may include, but are not limited to: • Beauty & Fashion • Family & Finance IN-BOOK OPPORTUNITIES BEST BABY BUYS SHOPPING GUIDE Showcase your product/service in Lamaze Parents, Lamaze Para Padres or Baby Steps Best Baby Buys and get your product noticed! You will reach a targeted group of new and expectant parents in this customized, one-page promotion. Best Baby Buys Shopping Guide will run in every issue of Lamaze Parents, Lamaze Para Padres and Baby Steps and will highlight four to six products per page. Advertisers will supply a four-color logo or hi-res scan and 60 words of copy. This is a turn-key opportunity for you to increase awareness of and generate purchase for your product among our readers. Available on a first-come, first-served basis Advertiser category exclusivity TIMING: First Printing Second Printing Lamaze Parents, Lamaze Para Padres Lamaze Parents, Lamaze Para Padres (In-market April - September 2006) (In-market October 2006 - March 2007) Ad Close: January 19, 2006 Ad Close: July 20, 2006 Materials Due: January 26, 2006 , Materials Due: July 27 2006 Baby Steps Baby Steps (In-market May - August 2006) (In-market September - December 2006) Ad Close: February 16, 2006 Ad Close: June 15, 2006 Materials Due: February 23, 2006 Materials Due: June 22, 2006 DIRECT MARKETING DATABASE NAMES iVillage Parenting Network has a highly responsive and reputable database of expectant and new parents, comprised of respondents from Lamaze Parents, Lamaze Para Padres and Baby Steps. This database of names may be used for targeted mailings that may consist of product literature, coupons, trial incentives and samples. Names may be selected by demographic, geographic and life qualifiers. This impactful marketing tool allows advertisers the opportunity to target and communicate with our readers, who represent excellent prospects for products or services. Available Format: • Disc • E-mail • Magnetic tape • Cheshire labels • PS labels • Keying Available Selects: • State/zip • Child gender • Birth 1-Yr. • First child • Presence of other child by age • Due/birth date CUSTOM PUBLISHING Innovative publications meeting unique sponsor needs iVillage Parenting Network will create and design a custom publication showcasing your brand while bringing relevant and important information to expectant and new parents. Some examples of our successful publications include: • Mom-to-Be Health and Fitness • The Playful Parent • Child Safety Guide • Ins & Outs of Car Safety • Baby Let’s Play! • Dad-to-Dad: New Father’s Guide • Finance Matters for New Families • The Skinny on Skin • Countdown to Baby • Multiples, Multiples! The custom publication program is flexible to meet your specific objectives. We can help you achieve your goals by customizing your message in any format, including publishing in other languages. In addition, you choose the circulation and distribution outlet, for example, childbirth educators, in-hospital, Ob-Gyn or pediatric offices. Your custom publication will leverage and enhance other iVillage Parenting Network program elements, such as Newborn Channel, Lamaze Pregnancy, Lamaze Parents, Lamaze Para Padres, Baby Steps and Baby Steps-Toddler. CUSTOM PUBLISHING “BEST OF CARE” A Series of Educational Materials Tear-Pads iVillage Parenting Network offers the opportunity to sponsor educational information for expectant and new parents. Tear-pads of the “take-one” materials are great resources and tools for healthcare professionals to distribute directly to their students or patients. Distribution is available to childbirth educators as well as in Ob-Gyn offices, hospitals and pediatrician offices. Teaching Modules and Videos You may enhance your brand messaging through a custom “Best of Care” video series designed to meet the growing needs of childbirth educators. These teaching materials and videos may include your product in use and will serve as the perfect compliment to the topics childbirth educators are currently teaching. Childbirth educators may opt in to receive these teaching videos, ensuring in-class viewership and high levels of recall for your brand. These educational materials can be created through our “Best of Care” series to cover one of the following topics, but not limited to: • Infant Feeding • Auto/Car Seat Safely • Infant Sleeping/Soothing • Infant Bathing • Infant Health & Wellness • Just for Mom • Infant Diapering • Your Clean, Safe Home CUSTOM RESEARCH OPPORTUNITIES CONSUMER RESEARCH iVillage Parenting Network conducts quarterly phone surveys with up to 300 readers verifying the distribution of Lamaze Parents and Lamaze Para Padres. You have the opportunity to include up to five questions to ask consumers about their products and services. Advertisers will receive a detailed report of the results when the study is completed. Available on a first-come, first-served basis, per quarter All questions must have iVillage Parenting Network approval PROFESSIONAL RESEARCH iVillage Parenting Network will conduct research studies with healthcare professionals, such as (but not limited to) childbirth educators, Ob-Gyns, maternity nurses or pediatric nurse practitioners, to identify their beliefs and attitudes on advertiser-related products. Polls conducted via telephone surveys and/or email blasts to up to 200 professionals. There is a limit of six to eight questions. Advertisers will receive a detailed report of the results when study is completed. Questionnaire must have iVillage Parenting Network approval NEWBORN CHANNEL STUDIES iVillage Parenting Network conducts extensive studies on the effectiveness of Newborn Channel programming and interviews up to 500 mothers who have just given birth. The research provides useful feedback and invalu- able data for you on the purchasing habits, preferences, demographics and psychographics of new parents. Advertisers will receive a detailed, custom report when the research is completed. • Recall Study - Measures brand recognition for advertisers running on Newborn Channel. • Persuasion Study - Measures the intent to purchase products aired on Newborn Channel. Become a sponsor of Newborn Channel and take advantage of these comprehensive research opportunities. OVERVIEW The #1 destination for women online iVillage is The Internet for Women™. Organized to address multiple topics of high importance to women, the iVillage network offers unique content, community support, expert advice, tools and interactive features. Content areas include Pregnancy & Parenting, Health & Well-being, Beauty & Style, Diet & Fitness, Home & Food, Love & Sex, and Entertainment. iVillage creates high-impact, custom sponsorship and advertising opportunities that complement online content. Marketers can benefit from sponsorship of contextually-relevant tools, custom promotions, direct e-mail, custom content (mini-sites, e-commerce) and more. TARGET: Women ages 18+ USERS: 15.6 million monthly unique visitors VISITOR PROFILE: Average Age 38.7 Average HHI $90,420 Children under 18 in household 48% Employed 71% Married 66% Attended/graduated college+ 83% Time spent on iVillage per month 9.1 minutes Number of days on iVillage per month 2.2 days Access iVillage from home 74% Made an online purchase in last 6 months 69% FACTS • 11.6 million registered members • 13 million newsletter subscribers • 100+ experts, 290+ monthly chats, 1200+ message boards, 1300+ community leaders Note: All percentages and numbers are averages Sources: comScore Media Metrix October 2005; MRI Fall 2005 RATES Lamaze Pregnancy magazine, brought to you by iVillage Parenting Network and Lamaze International, the most recognized and most trusted childbirth organization, will focus on the first and second trimesters of pregnancy. Written exclusively by health-care professionals, this new magazine will also feature useful web links to the iVillage site throughout the issue. Circulation: 1,000,000 (annual) Distribution: Hand-delivered during the first prenatal visit in Ob-Gyn offices Editorial Features: • Choosing a Health-Care Provider • What Dad is Feeling • Prenatal Testing • Your Changing Body • Sex/Relationship • Breastfeeding • Working Moms Timing: Introductory Issue, 2006 (In-market July - December 2006) , Ad Close: April 27 2006 Materials Due: May 11, 2006 2006 Rate Base: 500,000 Rates (gross): Ad Size 4/C B&W Full Page $40,000 $30,000 ⁄3 Page 2 $32,000 $24,000 ⁄2 Page 1 $28,800 $21,600 ⁄3 Page 1 $24,000 $18,000 2nd Cover $52,000 3rd Cover $50,000 4th Cover $56,000 RATES Facts: • The largest prenatal title, reaching nearly 70% of expectant parents. • The most trusted, most credible and most often used prenatal title in childbirth and parenting space. • The official magazine of Lamaze International, a trusted brand with over 50 years of educating parents. • Written exclusively by health-care professionals. • Redesigned with a bright, lively look that features helpful, need-to-know information in a user-friendly format. • Featuring useful web links to the iVillage site throughout the issue. Circulation: 2,700,000 (annual) Readership: 6,993,000 (2.59 readers per copy) Distribution: Hand-delivered by childbirth educators on the first night of childbirth preparation class Editorial Features: • Third Trimester Nutrition • Memories of Childbirth • Labor Guide • Handling the Unexpected • Your Newborn • Breastfeeding Timing: First Printing, 2006 Second Printing, 2006 (In-market April - September 2006) (In-market October 2006 - March 2007) Ad Close: January 19, 2006 Ad Close: July 20, 2006 Materials Due: February 2, 2006 Materials Due: August 3, 2006 Rate Base per Printing: 1,350,000 Rates (gross): Ad Size 4/C B&W Full Page $91,370 $68,525 ⁄3 Page 2 $72,685 $54,515 ⁄2 Page 1 $65,370 $49,035 ⁄3 Page 1 $37,395 $28,055 2nd Cover $119,315 3rd Cover $112,780 4th Cover $128,385 RATES Facts: • The largest prenatal/postnatal Spanish-language magazine, reaching 86% of Hispanic births. • The most trusted, most credible and most often used Hispanic parenting title in the space. • The official magazine of Lamaze International, a trusted brand with over 50 years of educating parents. • Written exclusively by health-care professionals. • Redesigned with a bright, lively look that features helpful, need-to-know information in a user-friendly format. • Featuring useful web links to the iVillage site throughout the issue. Circulation: 2,700,000 (annual) Readership: 6,993,000 (2.59 readers per copy) Distribution: Hand-delivered by childbirth educators on the first night of childbirth preparation class Editorial Features: • Third Trimester Nutrition (Latino diet) • Labor Guide • Handling the Unexpected • Your Newborn • Breastfeeding • New Parent topics Timing: First Printing, 2006 Second Printing, 2006 (In-market April - September 2006) (In-market October 2006 - March 2007) Ad Close: January 19, 2006 Ad Close: July 20, 2006 Materials Due: February 2, 2006 Materials Due: August 3, 2006 Rate Base per Printing: 375,000 Rates (gross): Ad Size 4/C B&W Full Page $32,415 $24,290 ⁄3 Page 2 $25,515 $19,130 ⁄2 Page 1 $23,520 $17,635 ⁄3 Page 1 $13,220 $9,925 2nd Cover $41,420 3rd Cover $39,150 4th Cover $45,360 RATES Facts • Reaches 75% of new parents at hospital bedside. • Published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP). • Redesigned with a new, bright, clean look packed with user-friendly, need-to-know information and helpful facts. • Featuring useful web links to the iVillage site throughout the issue. Circulation*: 3,000,000 (annual) Readership: 7,844,000 (2.6 readers per copy) Distribution: Hand-delivered by maternity nurses in hospitals/birthing centers nationwide Editorial Features: • Infant Illnesses • Baby Products • Sleep • Feeding • Month-by-Month Babies • First Birthdays Timing: First Printing, 2006 Second Printing, 2006 (In-market May - August 2006) (In-market September - December 2006) Ad Close: February 16, 200 Ad Close: June 15, 2006 Materials Due: March 2, 2006 Materials Due: June 29, 2006 Rate Base per Printing: 1,000,000 Rates (gross): Ad Size 4/C B&W Full Page $66,215 $49,650 2 ⁄3 Page $52,825 $39,620 1 ⁄2 Page $47,065 $35,300 1 ⁄3 Page $26,550 $19,920 2nd Cover $85,990 3rd Cover $79,260 4th Cover $92,610 *Beginning with our first printing in 2007 the timing of Baby Steps magazine will change to a calendar , year schedule. We will continue as a controlled-circulation annual with two printings: a Winter/Spring issue in market for 6 months beginning January 2007 and Summer/Fall issue in market for 6 months . beginning July 2007 Our annual rate base will remain at 3.0MM (1.5MM per printing). In order to make this change, we will be publishing two 4-month issues in 2006. The rate base for each issue will be 1.0MM, the true circulation reflective of each 4-month period. Our 2005 BPA statement will therefore indicate 2.0MM as the annual circulation figure, which again will represent only 8 months of distribution. RATES Baby Steps-Toddler magazine, brought to you by iVillage Parenting Network and the National Association of Pediatric Nurse Practitioners (NAPNAP), will focus on children aged 1-3 and will cover a broad spectrum of topics. Written by health-care professionals, this new magazine will also feature useful web links to the iVillage site throughout the issue. Circulation: 1,000,000 (annual) Distribution: Distributed directly by NAPNAP members to parents of 1-3 year olds in-office at point-of-care Editorial Features: • Raising a Healthy Eater • The Overweight Epidemic • Activity Every Day • Building Self-Esteem from the Start Timing: Introductory Issue, 2006 (In-market September - December 2006) Ad Close: June 29, 2006 Materials Due: July 13, 2006 2006 Rate Base: 350,000 Rates (gross): Ad Size 4/C B&W Full Page $24,500 $18,375 ⁄3 Page 2 $19,600 $14,700 ⁄2 Page 1 $17,640 $13,230 ⁄3 Page 1 $14,700 $11,025 2nd Cover $31,850 3rd Cover $30,625 4th Cover $34,300 RATES Facts: • 24-hour television network available to new mothers in over 1,000 hospitals nationwide • Reaches over 3 million viewers annually Per Spot Rates (Net): Annual Quarterly Monthly 60 second spot $93.50 $102.00 $110.50 30 second spot $56.00 $ 63.00 $ 70.50 15 second spot $37.50 $ 42.50 $ 46.75 Closing Dates: On-Air Date Close Date Materials Due January 1, 2006 December 1, 2005 December 16, 2005 February 1, 2006 January 2, 2006 January 13, 2006 March 1, 2006 February 1, 2006 February 10, 2006 April 1, 2006 March 1, 2006 , March 17 2006 May 1, 2006 April 3, 2006 April 14, 2006 June 1, 2006 May 1, 2006 May 12, 2006 July 1, 2005 June 1, 2006 June 16, 2006 August 1, 2006 July 3, 2006 July 14, 2006 September 1, 2006 August 1, 2006 August 11, 2006 October 1, 2006 September 1, 2006 September 15, 2006 November 1, 2006 October 2, 2006 October 13, 2006 December 1, 2006 November 1, 2006 November 10, 2006 Production Specifications: Television advertising for Newborn Channel should be submitted on broadcast-quality videotape with SMPTE color bars, audio tone and identifying slate at head. Please submit one (1) Beta SP copy and one (1) VHS copy to: Newborn Channel Ad Traffic Department 500 Seventh Avenue, 14th Floor New York, NY 10018 ONSERT RATES Facts: • Timely, targeted and effective delivery of product information, coupons and samples • Offers are polybagged to Lamaze Parents magazine Circulation: 2,700,000 (distributed 4x/year) Distribution: Hand-delivered by childbirth educators on the first night of childbirth preparation class Audience*: Age 28 HHI $52,400 First-time mothers 73% (Repeat moms) Number of children 1.9 Employed 53% Timing: In Distribution Quantity Distributed Sales Close Materials Due Jan. - Mar. 2006 675,000 Oct. 13, 2005 Nov. 21-28, 2005 Apr. - June 2006 675,000 Jan. 19, 2006 , Feb. 20-27 2006 July - Sept. 2006 675,000 Apr. 20, 2006 May 22-29, 2006 Oct. - Dec. 2006 675,000 July 20, 2006 Aug. 21-28, 2006 Rates (net): Standard 81⁄2" x 51⁄2" coupons: Rates start at $50.00/M Product samples: Rates start at $65.00/M Notes: Annual participants receive first right of refusal upon contract. Pricing on samples is dependent on weight, size, thickness and quantity. All samples must be reviewed by iVillage Parenting Network before final price may be quoted. All copy must be approved by Lamaze International. Coupon rates based on a standard size coupon that weighs up to 0.5 oz. Each additional 0.25 oz. will carry a $5.75/M premium. Pricing on coupons that are non-standard size or weight is provided upon request. A 15% premium applies for regional buys. *Source: 2004 Lamaze Parents Reader Study, Beta Research Corp. ONSERT RATES Facts: • Timely, targeted and effective delivery of product information, coupons and samples • Offers are polybagged to Lamaze Para Padres magazine Circulation: 750,000 (distributed 4x/year) Distribution: Hand-delivered by Childbirth Educators, nurses and doctors to Spanish-speaking women Audience*: Age 28 HHI $22,240 First-time mothers 37% (Repeat moms) Number of children 2.4 Employed 26% Timing: In Distribution Quantity Distributed Sales Close Materials Due Jan. - Mar. 2006 187,500 Oct. 13, 2005 Nov. 21-28, 2005 Apr. - Jun. 2006 187,500 Jan. 19, 2006 , Feb. 20-27 2006 July - Sept. 2006 187,500 Apr. 20, 2006 May. 22-29, 2006 Oct. - Dec. 2006 187,500 July 20, 2006 Aug. 21-28, 2006 Rates (net): Standard 81⁄2" x 51⁄2" coupons: Rates start at $60.00/M Product samples: Rates start at $75.00/M Notes: Annual participants receive first right of refusal upon contract. Pricing on samples is dependent on weight, size, thickness and quantity. All samples must be reviewed by iVillage Parenting Network before final price may be quoted. All copy must be approved by Lamaze International. Coupon rates based on a standard size coupon that weighs up to 0.5 oz. Each additional 0.25 oz. will carry a $5.75/M premium. Pricing on coupons that are non-standard size or weight is provided upon request. A 15% premium applies for regional buys. *Source: 2004 Lamaze Para Padres Reader Study, Beta Research Corp. ONSERT RATES Facts: • Timely, targeted and effective delivery of product information, coupons and samples • Offers are polybagged to Baby Steps magazine Circulation: Up to 2,750,000 (distributed 3x/year) Distribution Hand-delivered by maternity nurses in hospitals/birthing centers nationwide Audience*: Age 33 HHI $60,700 First-time mothers 47%** Number of children (Repeat moms) 2.22 Employed 59% Timing: In Distribution Quantity Distributed Sales Close Materials Due Feb. - Apr. 2006 750,000 Nov. 10, 2005 Dec. 12-19, 2005 May - Aug. 2006 1,000,000 Feb. 16, 2006 , Mar. 20-27 2006 Sept. - Dec. 2006 1,000,000 Jun. 15, 2006 July 17-24, 2006 Rates (net): Standard 81⁄2" x 51⁄2" coupons Rates start at $45.00/M Product samples Rates start at $60.00/M Notes: Annual participants receive first right of refusal upon contract. Pricing on samples is dependent on weight, size, thickness and quantity. All samples must be reviewed by iVillage Parenting Network before final price may be quoted. Coupon rates based on a standard size coupon that weighs up to 0.5 oz. Each additional 0.25 oz. will carry a $5.75/M premium. Pricing on coupons that are non-standard size or weight is provided upon request. A 15% premium applies for regional buys. *Source: 2005 Spring MRI Prototype, Base = Women **Source: 2003 Baby Steps Reader Study, CAS Inc. 2006 ADVERTISING MATERIAL SPECIFICATIONS PRINT MATERIAL GUIDELINES Color: Send all files in CMYK mode unless a Pantone color Lamaze Pregnancy, Lamaze Parents, is running. RGB or CIE Lab colors should be converted to Lamaze Para Padres, Baby Steps and CMYK prior to submission. Please indicate all colors, Baby Steps-Toddler magazines including Pantone colors, on the checklist. Do not embed CIE Lab colors in your file, as they will not RIP correctly. Final Trim Size: 77⁄8" x 101⁄2" Embedded images and fonts: Minimum resolution Printing Process: Four-color web offset requirements are 300 dpi for full-color artwork or Binding: Lamaze Parents and Baby Steps magazines grayscale, and 2400 dpi for Bitmap (b&w/line art). All are perfect-bound; Lamaze Pregnancy, Lamaze fonts must be either embedded in the supplied file or Para Padres and Baby Steps-Toddler magazines are converted to paths. PostScript fonts are preferable. saddle-stitched. Proofs: For color ads, please provide a digital SWOP Ad Dimensions: certified color proof to ensure reproduction integrity. Size Non-bleed Bleed Storage/return of materials: Printing materials will be retained for one year and then destroyed unless Spread 141⁄2" x 93⁄4" 16" x 103⁄4" return is requested. Full Page 7" x 93⁄4" 81⁄8" x 103⁄4" Payment and Rate Information: ⁄3 Page 2 41⁄2" x 93⁄4" 51⁄4" x 103⁄4" Bleeds: No charge ⁄2 Page Vertical 1 31⁄2" x 93⁄4" 4" x 103⁄4" Rates: 10% premium for single print buy ⁄2 Page Horizontal 1 7" x 4 ⁄4" 3 81⁄8" x 53⁄8" Multiple-title discounts: Contact your account manager ⁄2 Page Digest 1 41⁄2" x 71⁄2" 51⁄4" x 8" Agency commission: 15% (to recognized agencies) ⁄3 Page Vertical 1 21⁄8" x 93⁄4" 23⁄4" x 103⁄4" Payment: Due 30 days from date of invoice ⁄3 Page Square 1 4 ⁄2" x 4 ⁄4" 1 3 51⁄4" x 53⁄8" Requested positions: Add 10%. Placement guaran- tee only if stated on insertion order as a paid position Bleed allowance: 1⁄8" on top, bottom, face and gutter Insertion orders: Must state if ad bleeds, contains a Safety for live matter: 3⁄8" in from gutter and trim edges coupon, or has a digest, vertical or horizontal orientation Digital Material Specifications: Spanish translation: Contact your account manager Files accepted: PDF/X, PDF/X-1a, PDF PostScript, , Contact and Shipping Instructions: TIFFIT/P1, EPS or DCS (with embedded fonts and Ship advertising materials to: graphics) or DCS2. All TIFF-IT/P1, PDF/X-1a and PDF/X Ilene Weiner, Production Manager files must be verified by the DDAP Verifier program. iVillage Parenting Network Preferred platform is Macintosh. 500 Seventh Avenue, 14th Floor New York, NY 10018 Phone: 212.600.6815 • Fax: 212.600.6558 E-mail: firstname.lastname@example.org Please specify publication and issue date. Material Due Dates: Publication Issue Ad Close Materials Due Lamaze Parents Spring/Summer Jan. 19 Feb. 2 Lamaze Para Padres Spring/Summer Jan. 19 Feb. 2 Baby Steps Spring/Summer Feb. 16 Mar. 2 Lamaze Pregnancy Apr. 27 May 11 Baby Steps Fall/Winter Jun. 15 Jun. 29 Baby Steps-Toddler Jun. 29 July 13 Lamaze Parents Fall/Winter Juyl 20 Aug. 3 Lamaze Para Padres Fall/Winter July 20 Aug. 3 2006 ADVERTISING MATERIAL SPECIFICATIONS INSERT GUIDELINES Insert Requirements: Lamaze Pregnancy, Lamaze Parents, Printed samples or dummies must be submitted for Lamaze Para Padres, Baby Steps and approval, with any positioning requests, prior to Baby Steps-Toddler magazines reserving space. Perforations in cards must be strong enough to tolerate Final Trim Size: 77⁄8" x 101⁄2" the binding operation. Minimum perforation is 50-50. Printing Process: Four-color web offset All cards must have a porosity reading of 0-150 Binding: Lamaze Parents and Baby Steps magazines cc/minute on a Sheffield porosimeter with a 3⁄4" orifice. are perfect-bound; Lamaze Pregnancy, Lamaze Para Padres and Baby Steps-Toddler magazines are Contact and Shipping Instructions: saddle-stitched. Ship inserts to: RR Donnelley Insert Dimensions (includes trim allowance): 120 Donnelley Drive Lamaze Parents, Baby Steps: Glasgow, KY 42141-9799 Minimum 5" wide x 31⁄2" high Attn: Tim Chelf Maximum 81⁄8" wide x 103⁄4" high Please specify publication and issue date. If insert is supplied with a vertical perf, it should be no Contact for questions: less than 1⁄2" in from gutter edge. If insert must float Ilene Weiner, Production Manager head to foot, insert height cannot exceed 6". Phone: 212.600.6815 • Fax: 212.600.6558 Lamaze Pregnancy, Lamaze Para Padres, E-mail: email@example.com Baby Steps-Toddler: Minimum 5" wide (plus 21⁄2" tab) x 31⁄2" high Maximum 85⁄16" wide (plus 8" tab) x 103⁄4" high Insert must be supplied with a minimum of 3⁄8" lap. Minimum stub for vacuum opener is 3" wide x 41⁄2" high. The ratio of the card width to the stub must not be greater than 2.80 to 1. Insert must be delivered folded. Insert Due Dates: Publication Issue Ad Close Materials Due Lamaze Parents Spring/Summer Jan. 19 Feb. 24 Lamaze Para Padres Spring/Summer Jan. 19 Feb. 24 Baby Steps Spring/Summer Feb. 16 Mar. 24 Lamaze Pregnancy Apr. 27 Jun. 7 Baby Steps Fall/Winter Jun. 15 July 28 Baby Steps-Toddler Jun. 29 Aug. 9 Lamaze Parents Fall/Winter July 20 Aug. 25 Lamaze Para Padres Fall/Winter July 20 Aug. 25 Publisher reserves the right to reject or cancel any advertisement that does not Lamaze Pregnancy, Lamaze Parents and Lamaze Para Padres are published by meet with its approval. The word “Advertisement” will be positioned above Lamaze Publishing Company, a subsidiary of iVillage Parenting Network. advertisements resembling editorial content. All advertisements are accepted Lamaze Publishing Company reserves the right to review any reference to, or with the understanding that the agency/advertiser therefore agrees to indem- use of, its product in client advertising or promotion materials. No Lamaze nify and hold the publisher harmless from any loss or expense resulting from Publishing Company product may be visually represented. Any use of the claims or suits based upon the content or subject matter of such advertise- Lamaze trademarks requires the appropriate trademark designation. ment, without limitation. Orders direct from advertisers are subject to payment Advertising in a Lamaze product does not constitute a product endorsement by before closing date of issue schedule. Publisher is not responsible for key code Lamaze International. Baby Steps and Baby Steps-Toddler magazines are pub- errors. Lamaze and Lamaze Parents are registered trademarks of Lamaze lished by iVillage Parenting Network. Baby Steps-Toddler is a trademark of International, Inc. Lamaze Pregnancy and Lamaze Para Padres are trademarks iVillage Parenting Network. of Lamaze International, Inc. 2006 ADVERTISING MATERIAL SPECIFICATIONS ONSERT GUIDELINES All cartons and pallets must be labeled as follows: Lamaze Parents, Lamaze Para Padres and Each CARTON must be labeled with the following Baby Steps magazines information: Coupons, Brochures and/or Flat Samples: • ID: Lamaze Program, Event Code and Date Overage: 2% required. • Key Code (if applicable) Dimension requirements: • Carton Quantity Minimum 3 ⁄2" wide x 3 ⁄2" high 1 1 • Carton Weight (not to exceed 50 pounds) Maximum 7 ⁄8" wide x 10 ⁄2" high 7 1 Each PALLET should contain a skid placket with • Samples must be submitted for approval. the following information: • It is recommended that all materials be unitized • ID: Lamaze Program, Event Code and Date in cartons. • Product Description • Materials may be loosely packed, but care should • Key Code (if applicable) be given to insure that materials are packed so • At least one pallet from shipment MUST contain a that they do not shift during transport. packing slip for the entire shipment. • Loose bundles must be securely strapped, rubber- banded or string-tied, etc., and count must be Contact and Shipping Instructions: accurate to +/- 3% per bundle. Ship onserts to: Three-Dimensional Samples: Express Logistics 195 American Avenue Overage: 2% required. Glasgow, KY 42141 Dimension requirements: Attn: Wes Jolly Maximum 77⁄8" wide x 101⁄2" high 270.651.1662 • Samples must be submitted for approval. Contact for questions: • All samples must be in cartons. Ilene Weiner, Production Manager • It is recommended that all materials be loosely Phone: 212.600.6815 • Fax: 212.600.6558 packed, but care should be given to insure that E-mail: firstname.lastname@example.org materials are packed so that they do not shift during transport. • Additional packing items such as carton liners, plastic bags or shipping peanuts should be avoided. Packing Requirements for All Materials: Carton/Pallet Specifications: • All cartons must arrive on pallets. • Individual cartons must not weigh in excess of 50 pounds. • Weight per pallet should not exceed 2,000 pounds. • Incoming palletized material should be on 42" x 48" pallets. • Pallet loads cannot exceed 52" in height. • All palletized materials should be securely shrink-wrapped.
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