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					                                                                 OVERVIEW
The market leader for reaching expectant and new parents for over 20 years

Prenatal                                                 Postnatal
Official magazines of Lamaze International               Published in cooperation with the National Association
                                                         of Pediatric Nurse Practitioners (NAPNAP)

                Lamaze Pregnancy                                         BabySteps
                • 1 million circulation                                  • 3 million circulation
                • Focusing on the first and second                       • Reaches 75% of new parents
                  trimesters of pregnancy                                  at hospital bedside
                • Hand-delivered during the first                        • Hand-delivered by maternity
                  prenatal visit in Ob-Gyn office                          nurses in hospitals/birthing
                                                                           centers nationwide

                Lamaze Parents                                           BabySteps Toddler
                • 2.7 million circulation                                • 1 million circulation
                • The largest prenatal title, reaching                   • Focusing on new parents with
                  nearly 70% of expectant parents                          children 1-3 years of age
                • Hand-delivered by childbirth                           • Hand-delivered directly by
                  educators on the first night of                          pediatric nurse practitioners
                  childbirth preparation class                             in-office at the one-year well visit

                Lamaze Para Padres                                       Newborn Channel®
                • 750,000 circulation                                    • Only television network targeting
                • The largest prenatal/postnatal                           new parents in the privacy of
                  Spanish-language magazine,                               their hospital room
                  reaching 86% of Hispanic births                        • Available in over 1,000 hospitals
                • Hand-delivered by childbirth                             nationwide
                  educators, nurses and doctors to                       • Over 3 million viewers annually
                  Spanish-speaking women



Magazine Onsert/Sampling Program                         Custom Publications and Programs
• Product samples, coupons and educational               • Custom booklets, videos, tear-pads
  brochures distributed with magazines in polybag        • Professional distribution networks including:
• Handed out by childbirth educators and maternity         Ob-Gyns, childbirth educators, maternity nurses,
  nurses to readers of Lamaze Parents, Lamaze              pediatric nurse practitioners
  Para Padres and BabySteps magazines                    • Co-op and retail programs, sweepstakes
                                                           and promotions
                                      OVERVIEW
Lamaze Pregnancy introduces expectant women to the Lamaze philosophy of birth during the earliest weeks of
their pregnancy. Nurses, childbirth educators, doulas and other experts in the field show women how to
strengthen their body and mind during the first and second trimesters so that they have the healthiest pregnancy
possible in preparation for a natural labor and birth. Published in cooperation with Lamaze International, Lamaze
Pregnancy will provide expectant parents with information they can trust and advertisers with a professionally-
endorsed, targeted media buy.


                               TARGET                      Expectant parents


                               CIRCULATION                 1,000,000 (annually)


                               READERSHIP                  2,590,000*


                               DISTRIBUTION                By Ob-Gyn offices at first prenatal visit


FACTS
• Endorsed by Lamaze International, a trusted brand with almost 50 years of educating parents.
• Healthcare professionals elect to receive this publication to supplement their educational efforts.
• Distributed directly to new moms at the first prenatal visit by a trusted professional.

EDITORIAL HIGHLIGHTS
• Choosing a Health-Care Provider
• What Dad is Feeling
• Prenatal Testing
• Your Changing Body
• Sex/Relationship
• Breastfeeding
• Working Moms

READER PROFILE
When expectant moms receive Lamaze Pregnancy magazine at their first prenatal visit, they are focusing on the
next nine months of their life - health, exercise, prenatal tests and getting labor-ready. At this important life-
stage, women have the opportunity to instill good habits and confidence from the start - and that is the goal of
the new Lamaze Pregnancy publication.

The newly pregnant woman’s focus at this point is the next year of her life and Lamaze Pregnancy delivers
professionally-endorsed editorial - designed for this specific period in a woman’s life - to this defined target audience.




*Publisher’s estimate - based on Lamaze Parents magazine readership
                                     OVERVIEW
                                                 A unique prenatal perspective

Established in 1983, Lamaze Parents is the #1 magazine expectant parents turn to and trust when preparing
for the birth of their child. Lamaze Parents is the only prenatal magazine to encourage and promote active
participation in birth. Written exclusively by healthcare professionals, articles educate a pregnant woman about
normal, natural and healthy birth. The content respects a woman’s need to understand what happens and what
helps during labor.

The magazine offers a unique perspective on preparation for birth as well as the early weeks with a newborn.
It is handed out at the beginning of childbirth education classes and continues to be the integral part of the
course curriculum.



                              TARGET                     Expectant parents


                              CIRCULATION                2,700,000 (annual)


                              READERSHIP                 6,993,000*

                                                         By a network of 15,000+ trusted childbirth
                              DISTRIBUTION
                                                         educators, typically on the first night of class




FACTS
• The most trusted prenatal magazine
• Endorsed by childbirth educators
• Written by healthcare professionals
• Largest annual circulation in its category
• Official magazine of Lamaze International




*Source: 2004 Lamaze Parents Reader Study, Beta Research Corp
                                     READER PROFILE
                  Lamaze Parents magazine reaches nearly 70% of expectant parents



A Desirable Audience
Age                                                             28
HHI                                                             $52,400
First-time mothers                                              73%
(Repeat moms) Number of children                                1.9
Employed                                                        53%
Married                                                         72%
Own primary residence                                           59%
Attended/graduated college +                                    74%



Looking for Information
Number of times picked up the magazine                          3.7
Time spent with magazine                                        71 minutes
Saved the issue or passed it along to
someone else                                                    70%



Receptive to Offers
Used samples included with the magazine                         88%
Used coupons received with the magazine                         83%




Note: All percentages and numbers are averages
Source: 2004 Lamaze Parents Reader Study, Beta Research Corp.
                            EDITORIAL
EDITORIAL HIGHLIGHTS

Your Well Being
A front-of-book gazette that includes:
• Winding-down exercises to do with your partner          • Daily affirmations to boost your confidence
• Feelings about intimacy - his and hers                  • Tasks to help you get through early labor
• Good sense about eating well                            • How to avoid a Cesarean birth

Labor and Birth
A Day You’ll Never Forget
3 Birth Stories
Labor and Birthing Positions
When You’re a Labor Partner
A Doula at Your Side
Pain Relief Medications
Cord Blood Banking

                                     Lamaze Baby How-To-Section
   Waking to the World                                              Special How-to Section
   A look at the amazing abilities of a newborn, starting           • Breastfeed with Confidence
   from the moment of birth.                                        • Bathing, Step-by-Step
   Newborn Tests                                                    • Diapering, Step-by-Step
   Understanding the procedures and treatments that                 Mom and Baby Basics
   may take place immediately after your child’s birth.             Editors’ picks of helpful products.
   Straight Talk for New Parents                                    Finding Your Way as a New Dad
   A realistic look at - and help for - the common issues           Reaping the rewards of fatherhood.
   all new parents face.



Lamaze Confident Childbirth Special Section
Preparing for Birth: Your introduction to the Lamaze International philosophy of birth.
Trust Your Body: How to let your inner wisdom and your body’s abilities guide you through childbirth.
Your Labor Guide: A detailed, illustrated guide to the complete labor process - what happens, what helps.
Comfort Measures for Labor and Birth: Learning about the strategies and positions that can decrease
the discomforts of contractions.
Plus, Voices: Experienced moms talk about the choices they’ve made and share the wisdom they’ve gained.
                                       OVERVIEW
                                               Culturally relevant and número uno

Lamaze Para Padres, the #1 prenatal Spanish-language magazine, is the only Spanish-language magazine to
encourage active participation in birth. Written exclusively by healthcare professionals, the content is culturally
relevant to the needs of the fastest growing population in the United States.

Lamaze Para Padres was published based on the demand of Spanish-speaking childbirth educators requesting
labor, birth and baby care information for their growing Hispanic students. It is considered the most trusted and
credible source for the Spanish-speaking expectant parent.

Hispanics are driving the birth rate and account for one out of five U.S. births. Hispanics spend more on baby
products, children’s over-the-counter products, personal care and apparel than the average U.S. consumer*.




                                TARGET                      Spanish speaking expectant parents


                                CIRCULATION                 750,000 (annual)


                                READERSHIP                  2,760,000**

                                                            By 5,000 trusted childbirth educators, nurses
                                DISTRIBUTION
                                                            and doctors




FACTS
• The most trusted source of prenatal/postnatal information in Spanish
• Endorsed by childbirth educators
• Reaches the most Spanish-speaking expectant parents
• Written by healthcare professionals
• Official magazine of Lamaze International




*Source: 2003 Hispanic/Latino Market Profile, Magazine Publishers of America
**Source: 2004 Lamaze Para Padres Reader Study, Beta Research Corp.
                                      READER PROFILE
                       Lamaze Para Padres magazine reaches 86% of Hispanic births



Committed to Family
Age                                                                   28
HHI                                                                   $22,240
First child                                                           37%
(Repeat moms) Number of children                                      2.4
Employed                                                              26%
Married                                                               60%
Attended/graduated college +                                          36%



Highly Involved
Time spent with magazine                                              80 minutes
Readers per copy                                                      3.68
Saved the issue or passed it along to
someone else                                                          81%



Heavy Users of Baby Products*
• 17% of Hispanic households purchase disposable diapers vs. 13% of non-Hispanic households
• 18% of Hispanic households purchase baby food vs. 6% of non-Hispanic households




Note: All percentages and numbers are averages
Source: 2004 Lamaze Para Padres Reader Study, Beta Research Corp.
*Source: Spring 2005 MRI (percentage of households that purchased in past 6 months)
                             EDITORIAL
EDITORIAL HIGHLIGHTS
Prenatal
A Day You’ll Never Forget
That landmark day you give birth to your first child.

Eating During Pregnancy
Healthy ways with favorite foods.

Labor and Birthing Positions
The advantages and disadvantages of a variety of positions women use for comfort and control.

Pain Relief
A comprehensive review of various medications, including when and why they might be used.

Cord Blood Banking
Answers to common questions expectant parents ask.
Postnatal
Waking to the World
The first hour with your amazing newborn.


                             Lamaze Confident Childbirth Special Section
   Trust Your Body
   How to give birth with confidence, joy and deep satisfaction.

   Your Complete Labor Guide
   A detailed, illustrated guide to the process of labor and birth. What happens, what helps.

   Comfort Measures for Labor and Birth
   The strategies and skills that will help you stay strong and decrease the discomforts of contractions.




How-To Baby-Care Section
Nursing Your Baby, Step-by-Step                            Bathing Your Baby, Step-by-Step
• Practical advice on breastfeeding                        • Bath tips for parents
• How to hold your baby comfortably for nursing            • Cord care
• How to help your baby latch on properly
                                                           Soothing Your Baby
Diapering Techniques, Step-by-Step                         • Calming ways with your newborn
• What you need and what you need to do
• Help for diaper rash
• Early elimination habits
LAMAZE INTERNATIONAL
Lamaze International has changed childbirth for millions of families through the
dedicated efforts of professional childbirth educators, providers and parents,
since its founding as a nonprofit association in 1960. The mission of
Lamaze International is to promote, support and protect normal birth
through education and advocacy. Lamaze International believes that
women who are fully informed, confident and supported will want
normal birth.

Over 40 years of research and learning from women’s
experiences of normal, natural birth have provided evidence that
has gradually but dramatically changed Lamaze from being a method
for giving birth to a philosophy that provides the foundation and direction
for women as they prepare to give birth and become mothers.

The Lamaze philosophy of birth is at the heart of Lamaze education and has been for nearly a decade the
driving force for significant changes in Lamaze preparation for childbirth. Today’s Lamaze affirms the normalcy of
birth, acknowledges women’s inherent ability to birth their babies, and explores all the ways that women find
strength and comfort during labor and birth.

These evidence-based practices adapted from the World Health Organization promote, protect and support
normal birth:
• Labor begins on its own
• Freedom of movement throughout labor
• Continuous labor support
• No routine interventions
• Non-supine (e.g. upright or side-lying) positions for birth
• No separation of mother and baby after birth

As the official magazines of Lamaze International, Lamaze Pregnancy, Lamaze Parents and Lamaze Para Padres
offer advertisers the most credible and trusted environment in which to showcase their products and services.
Lamaze experts write and review the contents of these magazines to ensure they are evidence-based and
consistent with the Lamaze philosophy of birth and parenting.
                                      OVERVIEW
                                     A comprehensive guide to life with a new baby

For new parents, the real learning about their newborn begins immediately after birth and with the help of Baby
Steps, the only postnatal magazine that nurses urge parents to read in their hospital room before heading home
to the hectic demands of new parenthood.

Baby Steps is a comprehensive guide to all things new parents need to understand about eating, sleeping,
well-child checkups and more. It offers a unique perspective on a baby’s developmental stages - why babies do
what they do and why they often don’t do what their parents expect them to do.

Baby Steps is published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP).
Its members, who work in pediatric practices across the country and hear new parents’ questions daily, write
for the magazine as well as sit on its Editorial Advisory Board.




                              TARGET             New parents


                              CIRCULATION        3,000,000 (annually)


                              READERSHIP         7,844,000*

                                                 At bedside, by the maternity nurse, along
                              DISTRIBUTION
                                                 with the Newborn Channel program guide




FACTS
• Baby Steps reaches 75% of new parents
• An important guide for the first few weeks to the first 12 months of a baby’s life
• Delivered at the most critical time - immediately after the birth of the child
• Published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP)




*Source: 2005 Spring MRI Prototype
                                        READER PROFILE
                                 Baby Steps magazine reaches 75% of new mothers


A Desirable Audience
Age                                                                     33
HHI                                                                     $60,716
First-time mothers                                                      47%*
Number of children (Repeat moms)                                        2.2*
Employed                                                                59%
Married                                                                 64%
Own primary residence                                                   63%
Attended/graduated college +                                            62%



Highly Involved*
Time spent with magazine in hospital                                    47 minutes
Time spent with magazine after leaving hospital                         1 hour, 3 minutes
Saved the issue after reading                                           70%
Used coupons, educational materials and
samples that came with the magazine                                     89%



Big Spenders**
Americans spent $28.5 billion on baby goods, including:

• $6.8 billion on baby care supplies
• $9.7 billion on home furnishings and toys
• $12 billion on clothing




Note: All percentages and numbers are averages
Source: 2005 Spring MRI Prototype, Base = Women
*Source: ABC 2005 Study
**Source: U.S. Market for Infant, Toddler and Preschool Products, May 2003
                              EDITORIAL
EDITORIAL HIGHLIGHTS

Care and Feeding of Your Newborn
Sleeping Through the Night?
All about infant sleep patterns, nighttime rituals and routines.

Feeding: More Than Just Eating
Breastfeeding in the first week and first months, formula feeding, transitioning to solids, plus a first-year
feeding chart.

The Early Weeks
What new parents need to know about:
• Baby skin                               • Hiccups and yawns
• Cord care                               • Growth charts
• Colic and soothing                      • Ear infections

Colds, Fever and Medications
Understanding the symptoms and administering medications. What’s safe and what helps.

Well-Baby Checkups
What happens, what you’ll discuss and what you should ask, plus a complete guide to immunizations for the
first year.

The Safe Baby
Safety precautions to take as the baby grows.

The Amazing First Year
Babies, Babies, Babies!
Moms discuss life with their babies, ages one month through twelve months.

How Your Baby Grows and Changes
A complete first-year growth and development chart, written by a pediatric specialist.

                                           TLC for the New Mom
   A series of short articles with expert advice for new moms in the postpartum period.
   Topics include:
   • Easing back into shape                            • Involving dad from the start
   • Finding more energy on less sleep                 • Smoothing the transition for siblings
   • Beating postpartum complaints                     • Keeping your relationship on track



Special Features
New-Parent Q & A: experts answer health and development questions from readers.
                                                    OVERVIEW
Baby Steps-Toddler, written in cooperation with pediatric nurse practitioners who treat young children every day,
gives parents realistic strategies for teaching their 1- to 3-year-olds about the importance of healthy eating and
activity - habits that will start them early on the path to a healthy body, sound mind and happy life. Published in
cooperation with NAPNAP (National Association of Pediatric Nurse Practitioners), Baby Steps-Toddler will
provide parents with information they can trust and advertisers with a professionally-endorsed,
targeted media buy.



                               TARGET                      Parents with kids 1-3 years


                               CIRCULATION                 1,000,000 (annually)


                               READERSHIP                  2,600,000

                                                           By pediatric offices at child’s one-year
                               DISTRIBUTION
                                                           well visit



FACTS
                       ,
• Endorsed by NAPNAP the professional association for pediatric nurse practitioners, representing
  more than 70% of all PNPs.
• Healthcare professionals elect to receive this publication to supplement their educational efforts.
• Distributed directly to new parents at the child’s one-year well visit by a trusted professional.



EDITORIAL HIGHLIGHTS
• Raising a Healthy Eater
• The Overweight Epidemic
• Activity Every Day
• Building Self-Esteem from the Start



READER PROFILE
When new parents receive Baby Steps-Toddler magazine at their child’s one-year well visit, they are focusing on
the next year of the toddler’s life - learning about food, how to walk and talk. At this critical stage in their child’s
development, the parents have an opportunity to instill good habits literally from the start - and that is the goal
of the new Baby Steps-Toddler publication.




*Publisher’s estimate - based on Baby Steps magazine readership
NATIONAL ASSOCIATION OF PEDIATRIC NURSE PRACTITIONERS
iVillage Parenting Network partners with the National Association
of Pediatric Nurse Practitioners (NAPNAP) to provide parents
with information they can trust and advertisers with a
professionally-endorsed, targeted media buy.

The National Association of Pediatric Nurse Practitioners
(NAPNAP) is the professional association for PNPs and other advanced
practice nurses who care for children. Today, NAPNAP has over 7,000 members
and 55 U.S. chapters, representing more than 70% of all Pediatric Nurse Practitioners.

NAPNAP actively advocates for children’s health by:
• Providing funding, education and research opportunities to PNPs
• Influencing legislation that affects maternal/child health care
• Producing and distributing educational materials to parents and families

Baby Steps and the new Baby Steps-Toddler are joint ventures with NAPNAP created with the valuable expertise
                                                                              ,
of PNP editors and contributors. Each issue is carefully developed and written to reflect new hospital policies and
current newborn practices - the only magazines backed by NAPNAP’s authority and influence.
                               OVERVIEW
           The only national television network exclusively targeting new parents

When a new mother returns to her hospital room after giving birth - especially for the first time - she has important
questions. Mothers trust maternity nurses to help them find the answers, products and resources they need at
the time when lifelong brand loyalties are being formed.

With limited time to spend with new mothers, maternity nurses recommend Newborn Channel. Broadcast
24 hours a day, it provides educational information for both new and repeat parents, at the moment they need
it most. In fact, Newborn Channel reaches more than 64% of all births. And out of the top 210 DMAs, Newborn
Channel is in 175, accounting for 95.6% penetration throughout the country.

Programming
• 8-hour program loop, airs three times a day, for 24/7 maternity education
• Includes 36 programs, 16 of which are original Newborn Channel productions
• 5.5 hours on breastfeeding, in support of WHO Code Healthy People Programming 2010 goals
• All programs are specific to the needs of new parents
• Programs help fulfill patient teaching requirements
• Available in English and Spanish
• Closed-captioned to accommodate the needs of deaf and hard-of-hearing patients
• Features leading celebrities: Oprah Winfrey, Christy Turlington, Esai Morales

Distribution
• Over 1,000 hospitals contracted to air Newborn Channel
• Currently reaches more than 2.55 million new mothers
• Reaches 65% of all births in the United States
• Provides 24-hour customer service
• Hospitals sign multi-year contracts

Educational Compliance
• Meets goals of patient and family educators outlined in JCAHO’s 2005 Comprehensive Accreditation
  Manual for Hospitals
• Hospitals have requested Newborn Channel on JCAHO recommendation
• Programming covers the 21-point patient discharge protocols outlined by American Academy
  of Pediatrics
• Programming is updated as needed to meet ACOG guidelines
• 99% of maternity nurses recommend Newborn Channel, even write in with their praises
• Nurses have requested Newborn Channel in order to meet state and federal mandates for
  patient education
• Program guides help nurses tailor patient education to each individual patient’s needs
                                        OVERVIEW CONT’D.
Experience and Accolades
• Fifteen-year track record, relationship with hospitals
• 1 Gracie Allen Award, 2 Telly Awards

Research
• Reliable annual 3rd-party research verifying success since 1995
• 80% of moms watch Newborn Channel while in the hospital
• Average viewing time among all moms is 3.75 hours
• 61% of moms watch with someone else; co-viewers watch an average of 11 programs on
  Newborn Channel during their stay in the hospital

Communication
• Newborn News quarterly updates to healthcare professionals in over 1,000 hospitals
• Newborn Channel program guides - updated quarterly and distributed with Baby Steps magazine
• Newborn Channel signage - easel-back counter cards, posters




Newborn Channel Opportunities

Online Exposure on Newborn.com
iVillage Parenting Network offers sponsors of Newborn Channel programming the opportunity to gain additional
visibility on our website www.ivillageparentingnetwork.com. Based on advertisers’ schedule on Newborn
Channel, iVillage Parenting Network will post their four-color logo, URL and 50-100 words of copy about their
brands online. This is a great way for Newborn Channel viewers to log on and get additional information about
advertisers’ products.


Newborn News Newsletter
Newborn Channel distributes a quarterly newsletter, Newborn News, to maternity nurses in over 1,000
hospitals nationwide. Newborn News updates maternity nurses on Newborn Channel program enhancements,
audience measurement results, and new sponsors. Newborn Channel sponsors may take advantage of logo
visibility and an informational write-up that may be included in the newsletter.




Source: Newborn Channel Viewership, Recall and Persuasion Study 2005
                                       VIEWERSHIP
 Newborn Channel’s 24-hour television network reaches over 3 million viewers annually


Audience Profile
Age                                                        28
HHI                                                        $52,500
First-time mothers                                         44%
Number of children (Repeat moms)                           2.6
Employed (full and part-time)                              78%
Attended/graduated college+                                62%



Tuned In
New moms watching Newborn Channel                          Nearly 8 out of 10
Time spent watching Newborn Channel                        216 minutes (3 hours, 36 minutes)
Viewers who watch with someone else                        74%
Viewers who said Newborn Channel is educational            99%
Viewers who said Newborn Channel provides
information they need                                      97%
Viewers who said Newborn Channel is worth watching         98%
Viewers who said they would recommend Newborn
Channel to other parents                                   99%
Viewers who found commercials more informative
than those on regular TV                                   72%



Busy at Home and Work
• 48% plan to return to work in 1 to 3 months
• 46% are spending less time watching television now that baby is home




Note: All percentages and numbers are averages
Source: 2005 Newborn Channel Viewership Study, NOP World
                              PROGRAMMING
Newborn Channel provides parents with eight hours of information they will need as they begin the journey with
their new baby. Whether they are first-time parents or have more than one child, they will find new and relevant
information on Newborn Channel - eight hours of important programming, shown three times, 24-hours a day.


Program Line-Up

• A Mother’s Gift                                      • Newborn Care

• A Sound Beginning                                    • Newborn Circumcision

• Back to Sleep                                        • Newborn News

• Bath Time                                            • Newborn Woman

• Begin with Love, with Oprah Winfrey                  • Nutrition Made Easy

• Bewitched, Bothered and Bewildered                   • Portrait of Promise

• Bringing Baby Home                                   • Postpartum Emotions: The Blues and Beyond

• Car Seat Safety                                      • Recovery from Cesarean Birth

• Case for Breastfeeding                               • Siblings and Family Living

• Christina Learns About Immunizations                 • Simple Solutions

• First Aid: Infant Rescue Breathing and               • Sleep Like a Baby
  Infant CPR
                                                       • Straight Talk from Breastfeeding Moms
• Infant Feedings
                                                       • The New Mother: Putting It All Together
• Jaundice and Your Newborn
                                                       • The Play’s the Thing
• Keep an Eye on Me
                                                       • Understanding Postpartum: A New Mother’s
• Listening to New Fathers                               Guide

• Losing Your Mummy Tummy                              • Well-Baby Visits

• Mommy Don’t Smoke                                    • When Baby Arrives Early

• Mother Knows Best                                    • Women’s Health with Dr. Holly Atkinson
                                         CUSTOM PROGRAMMING
“BEGIN WITH LOVE”
This 30-minute program hosted by Oprah Winfrey focuses on an infant’s first three months of life. It is produced
by Civitas, a not-for-profit organization, providing educational tools to adults who live and work with children.

Airing three times daily on Newborn Channel, “Begin with Love” walks new moms through a five-step process
of creating an enriching environment for children:

• Take care of yourself
• Provide a warm, interactive environment
• Talk, sing and read to your baby
• Create a predictable world
• Respond to your baby’s needs

Dr. Kyle Pruett, child development expert at the Yale University Child Study Center, provides expert on-screen
explanations of the five steps. Oprah’s appearances throughout the segment add a welcome, familiar presence
to this very special program.

“Begin with Love” is available for sponsorship on a first come, first served basis; annual commitment required.
Please contact your sales representative for more information.



About The Host
Oprah Winfrey has already left an indelible mark on the face of television. From her humble beginnings in rural
Mississippi, Oprah Winfrey’s legacy has established her as one of the most important figures in
popular culture and she was named the #1 Greatest Pop Culture Icon*. Her contributions can be felt beyond the
world of television and into areas such as publishing, music, film, philanthropy, education, health and fitness,
and social awareness. As producer and host of The Oprah Winfrey Show, Oprah Winfrey enlightens, entertains
and empowers millions of viewers around the world.




*Source: VH1’s 200 Greatest Pop Culture Icons
                              CUSTOM PROGRAMMING
“HEALTH MINUTE”
Each 60-second Newborn Channel Health Minute focuses on a health-related topic relevant to a sponsor’s
product. The segment opens and closes with a sponsor billboard.

The “Health Minute” package includes:
• Turnkey commercial production, including scripting, shooting of graphics, music and voice-over
• (12) spots per day
• (12) months on-air
• Total of 4,380 60-second spots




“MOMMERCIAL”
“Mommercials” on Newborn Channel are 15-second spots that air during our 24-hour broadcast in hospital
maternity rooms nationwide. These spots are turnkey advertising opportunities, created and produced by
Newborn Channel, which include a series of still shots, graphics, music and voice-over. You benefit from the mar-
keting power of television at an affordable cost.

The “Mommercial” package includes:
• Turnkey commercial production, including scripting, shooting of graphics, music and voice-over
• (6) spots per day
• (6) months on-air
• Total of 1,092 15-second spots
SAMPLING PROGRAMS
MAGAZINE ONSERTS
Our magazine onsert programs are the perfect vehicle for direct, targeted distribution of product information,
coupons and samples to expectant and new parents. Polybagged with Lamaze Parents, Lamaze Para Padres or
Baby Steps, these promotion efforts drive trial and awareness among a desirable market - young families.

• Lamaze Parents onserts is the most widely used prenatal sampling program. Childbirth educators
  rank our polybagged magazine/onsert product as the most important kit their students receive.

• Lamaze Para Padres onserts is the largest targeted sampling program reaching Hispanic parents.

• Baby Steps onserts is the first sampling program new moms receive in-hospital.

• A targeted and cost-effective delivery of coupons, samples and product information to expectant
  and new parents.




            PUBLICATION                      Lamaze Parents                    Lamaze Para Padres      Baby Steps

            TARGET                           Expectant parents                 Hispanic parents        New parents

            TIMING                           Third Trimester                   Third Trimester         At Birth

            CIRCULATION                      2,700,000 (annual)                750,000 (annual)        3,000,000 (annual)

                                                                               Childbirth educators,
            DISTRIBUTION                     Childbirth educators                                      Maternity nurses
                                                                               nurses and doctors




FACTS
• Polybagged with our magazines, your materials reach over 75% of new parents, over 85% of
  expectant parents and 86% of the reported Hispanic birth market
• Proven to deliver redemptions of 5 times the rate of FSI
• Nearly all our readers use the samples and coupons in the polybag:
         • Lamaze Parents: 88% samples, 83% coupons
         • Lamaze Para Padres: 88% samples, 79% coupons
         • Baby Steps: 89% samples/coupons
• 83% of childbirth educators specifically make their students aware of the free coupons, samples
  and brochures distributed in the polybag




Sources: 2004 Lamaze Parents Reader Study, Beta Research Corp.; 2004 Lamaze Para Padres
Reader Study, Beta Research Corp.; 2003 Baby Steps Reader Study, CAS, Inc.; 2003 Childbirth
Educator Survey, CAS, Inc.
SAMPLING PROGRAMS
PROFESSIONAL NETWORK DISTRIBUTION


Ob-Gyn Offices
iVillage Parenting Network offers you the opportunity for product sampling to new and expectant parents who
visit their Ob-Gyn for prenatal appointments.

You will be able to provide product samples (coupons, trial size samples) to be distributed in Ob-Gyn offices
reaching over 625,000 patients/month.


Childbirth Educators
iVillage Parenting Network will connect your brand to approximately 10,000 childbirth educators, who in turn
become advocates of your product. You will be able to take advantage of IVPN’s Childbirth Education Connection
(CEC) program, a quarterly mailing that is a turn-key opportunity providing you additional visibility and helping
you stay “connected” with the new parent market.

The CEC mailing includes an informational newsletter and educational material that is sent to childbirth
educators who have opted-in to receive these materials as helpful resources for in-class instruction. You can
supply materials or iVillage Parenting Network can create custom tear-pads, teaching modules, videos and other
educational materials.


Maternity Nurses
iVillage Parenting Network offers you the opportunity to sample product in over 1,000 hospitals nationwide
to new parents. You will be able to provide product samples (coupons, trial size samples) to be distributed by
maternity nurses during their stay.


Pediatrician Offices
iVillage Parenting Network offers you the opportunity for product sampling (coupons, trial-size samples) to new
parents who visit their pediatrician office for their children’s well visits. You will be able to provide product
samples directly in the hands of consumers with the implicit recommendation of healthcare professionals
reaching 675,000 patients/month.
SAMPLING PROGRAMS
CHILDBIRTH EDUCATION CONNECTION
                                                                               Childbirth Educators Love
Get connected to our proprietary network of childbirth educators
                                                                               the CEC Material:
Our proprietary network of childbirth educators knows and trusts
                                                                               Thank you so much for the latest
iVillage Parenting Network as the source of educational materials for
                                                                               CEC package. I absolutely love
their students. Get connected to this influential group through our
                                                                               these new bathing and diapering
quarterly mailings. Each mailing includes an issue of our Childbirth
                                                                               tear-sheets! These are just
Education Connection newsletter.
                                                                               beautiful . . . really great and
Childbirth educators have opted in to receive materials,                       accurate information. My dream
which include:
                                                                               come true!
• Letters
• Promotional Offers                                                           - Dawn Greer
• Custom tear-pads, videos and teaching modules. These educational              RN, CCE
  materials can be created through our “Best of Care” series to cover
  one of the following topics:
         - Infant Feeding
         - Infant Bathing
         - Infant Diapering
         - Auto/Car Seat Safety
         - Infant Health and Wellness
         - Your Clean, Safe Home
         - Infant Sleeping/Soothing
         - Just for Mom

Your materials get used
• Nearly 90% of childbirth educators used teaching materials on
  car seat safety provided by DaimlerChrysler
• 93% of childbirth educators have used/plan to use the teaching
  materials and video provided by Huggies on bathing and diapering
  in their classes



Timing:
Mailing                           Sales Close*              Pieces Due for                    Materials Due
                                                            Weight and Approval**

January 2006                      October 12, 2005          November 2, 2005                  November 21, 2005
April 2006                        January 11, 2006          February 1, 2006                  February 20, 2006
July 2006                         April 12, 2006            May 3, 2006                       May 22, 2006
October 2006                      July 12, 2006             August 2, 2006                    August 21, 2006




*For custom pieces, please allow an additional two weeks.
**For client-supplied material.
EVENT SAMPLING
“CELEBRATING YOU & YOUR BABY”
An In-Hospital Baby Fair Tour
Enhance your brand and reach over 6,000 expectant and new
parents at a series of one-day hospital fairs in key metropolitan
areas. These turn-key events offer great opportunities to showcase
your baby products and services via gift bags, raffles opportunities
and demonstrations to expectant and new parents in a relaxed
and unassuming environment.

Join iVillage Parenting Network and take advantage of this special event targeting new and expectant parents.

Tiered Sponsorships Available:
Tier I
One of the following:
• Lecture by an in-hospital healthcare expert. Includes signage with four-color logo
• Tour of maternity ward. Includes branded hand-held sign
• Maternity fashion show. Includes branded backdrop on stage area
Plus the following:
• Booth with 6’ skirted display table
• Logo visibility on all event signage (banners, counter cards)
• Logo visibility in all print advertising
• Distribution of literature, coupons and product samples in gift bags and/or raffle

Tier II
• Booth with 6’ skirted display table
• Logo visibility on all event signage (banners, counter cards)
• Logo visibility in all print advertising
• Distribution of literature, coupons and product samples in gift bags and/or raffle

Tier III
• Logo visibility on all event signage (banners, counter cards)
• Logo visibility in all print advertising
• Distribution of literature, coupons and product samples in gift bags and/or raffle

Hospital Fair locations and dates*:
• Robert Wood Johnson Medical Center, New Brunswick, NJ - Saturday, April 29
• Woman’s Hospital, Baton Rouge, LA - Saturday, May 13
• Long Beach Memorial Hospital, Long Beach, CA - Saturday, September 30
• NYU Medical Center, New York, NY - Saturday, October 14
• Banner Thunderbird, Phoenix, AZ - Saturday, October 21
• St. Luke The Woodlands Community Hospital, Houston, TX - Saturday, November 18
*Dates and markets subject to change
IN-BOOK OPPORTUNITIES
iVillage Parenting Network offers unique in-book opportunities that provide valuable exposure
for your brand.


READER RESOURCE LISTING
The Reader Resource Listing will run in the launch issues of Lamaze Pregnancy and Baby Steps-Toddler. This is
a valuable tool that will serve as an informational bulletin board, listing your website and/or 800-number in order
for readers to request additional information about your product or service. This is a beneficial way for you to
receive additional exposure, reach the family market and gain valuable leads.


CUSTOM SWEEPSTAKES
Custom sweepstakes are a great way to generate excitement for your brands, designed to inspire iVillage Parenting
Network readers to take action. These entries will also provide an extensive database of potential consumers.

iVillage Parenting Network will write, design and create a sweepstakes to run adjacent to your brand ad. iVillage
Parenting Network will fulfill all aspects of the program, to include collecting entries. All prizes awarded will be the
sole responsibility of the advertiser to provide.


READER SERVICE CARD SWEEPSTAKES
iVillage Parenting Network will provide you additional brand exposure with a reader service card sweepstakes
that can be onserted with Lamaze Parents, Lamaze Para Padres and Baby Steps. In addition, a 1/3-page will
appear in the issue promoting the sweepstakes. This is a great way to get your brand directly in the hands of
our readers.

Reader Service Card Sweepstakes may provide free offers as well as the opportunity for readers to enter
to win prizes.
IN-BOOK OPPORTUNITIES
iVillage Parenting Network offers unique in-book opportunities that provide valuable exposure
for your brand.


CUSTOM ADVERTORIALS
iVillage Parenting Network will put its marketing skills to work for your products with a customized advertorial
for your brand. iVillage Parenting Network will develop this piece to coincide with your marketing objectives.

iVillage Parenting Network will write, design and create an advertorial unit that offers high-profile exposure for your
brand. The advertorial will include your logo and URL to drive traffic to your website. Promotional offers may be
included if desired.


SPECIAL SECTIONS
Reach new and expectant parents in a compelling and impactful special section with your brand message.
iVillage Parenting Network will create a special unit featuring useful information to fit with your advertising goals.
iVillage Parenting Network will design a customized section highlighting your brand with a 1:1 ad/edit ratio.
Special sections will be contingent upon sponsor participation and will be on a first-come, first-served basis.

Special section may be designed as a four-plus page unit and may feature fractional and full-page ads. This may
be available to you as a single or co-sponsor opportunity.

Suggested special section topics may include, but are not limited to:

• Beauty & Fashion
• Family & Finance
IN-BOOK OPPORTUNITIES
BEST BABY BUYS SHOPPING GUIDE
Showcase your product/service in Lamaze Parents, Lamaze Para Padres or Baby Steps Best Baby Buys and get
your product noticed! You will reach a targeted group of new and expectant parents in this customized,
one-page promotion.

Best Baby Buys Shopping Guide will run in every issue of Lamaze Parents, Lamaze Para Padres and Baby Steps
and will highlight four to six products per page. Advertisers will supply a four-color logo or hi-res scan and 60
words of copy.

This is a turn-key opportunity for you to increase awareness of and generate purchase for your product among
our readers.

Available on a first-come, first-served basis

Advertiser category exclusivity


TIMING:
First Printing                                          Second Printing
Lamaze Parents, Lamaze Para Padres                      Lamaze Parents, Lamaze Para Padres
(In-market April - September 2006)                      (In-market October 2006 - March 2007)
Ad Close: January 19, 2006                              Ad Close: July 20, 2006
Materials Due: January 26, 2006                                               ,
                                                        Materials Due: July 27 2006

Baby Steps                                              Baby Steps
(In-market May - August 2006)                           (In-market September - December 2006)
Ad Close: February 16, 2006                             Ad Close: June 15, 2006
Materials Due: February 23, 2006                        Materials Due: June 22, 2006
DIRECT MARKETING
DATABASE NAMES
iVillage Parenting Network has a highly responsive and reputable database of expectant and new parents,
comprised of respondents from Lamaze Parents, Lamaze Para Padres and Baby Steps. This database of names
may be used for targeted mailings that may consist of product literature, coupons, trial incentives and samples.
Names may be selected by demographic, geographic and life qualifiers. This impactful marketing tool allows
advertisers the opportunity to target and communicate with our readers, who represent excellent prospects for
products or services.


Available Format:
• Disc
• E-mail
• Magnetic tape
• Cheshire labels
• PS labels
• Keying



Available Selects:
• State/zip
• Child gender
• Birth 1-Yr.
• First child
• Presence of other child by age
• Due/birth date
CUSTOM PUBLISHING
                       Innovative publications meeting unique sponsor needs

iVillage Parenting Network will create and design a custom publication showcasing your brand while bringing
relevant and important information to expectant and new parents.

Some examples of our successful publications include:

• Mom-to-Be Health and Fitness
• The Playful Parent
• Child Safety Guide
• Ins & Outs of Car Safety
• Baby Let’s Play!
• Dad-to-Dad: New Father’s Guide
• Finance Matters for New Families
• The Skinny on Skin
• Countdown to Baby
• Multiples, Multiples!

The custom publication program is flexible to meet your specific objectives. We can help you achieve your goals
by customizing your message in any format, including publishing in other languages. In addition, you choose the
circulation and distribution outlet, for example, childbirth educators, in-hospital, Ob-Gyn or pediatric offices.

Your custom publication will leverage and enhance other iVillage Parenting Network program elements, such as
Newborn Channel, Lamaze Pregnancy, Lamaze Parents, Lamaze Para Padres, Baby Steps and Baby Steps-Toddler.
CUSTOM PUBLISHING
“BEST OF CARE”
A Series of Educational Materials

Tear-Pads
iVillage Parenting Network offers the opportunity to sponsor educational information for expectant and new
parents. Tear-pads of the “take-one” materials are great resources and tools for healthcare professionals to
distribute directly to their students or patients. Distribution is available to childbirth educators as well as in
Ob-Gyn offices, hospitals and pediatrician offices.

Teaching Modules and Videos
You may enhance your brand messaging through a custom “Best of Care” video series designed to meet the
growing needs of childbirth educators. These teaching materials and videos may include your product in use
and will serve as the perfect compliment to the topics childbirth educators are currently teaching. Childbirth
educators may opt in to receive these teaching videos, ensuring in-class viewership and high levels of recall for
your brand.

These educational materials can be created through our “Best of Care” series to cover one of the following topics,
but not limited to:

• Infant Feeding        • Auto/Car Seat Safely            • Infant Sleeping/Soothing
• Infant Bathing        • Infant Health & Wellness        • Just for Mom
• Infant Diapering      • Your Clean, Safe Home
CUSTOM RESEARCH OPPORTUNITIES
CONSUMER RESEARCH
iVillage Parenting Network conducts quarterly phone surveys with up to 300 readers verifying the distribution of
Lamaze Parents and Lamaze Para Padres. You have the opportunity to include up to five questions to ask
consumers about their products and services. Advertisers will receive a detailed report of the results when the
study is completed.

Available on a first-come, first-served basis, per quarter

All questions must have iVillage Parenting Network approval


PROFESSIONAL RESEARCH
iVillage Parenting Network will conduct research studies with healthcare professionals, such as (but not limited
to) childbirth educators, Ob-Gyns, maternity nurses or pediatric nurse practitioners, to identify their beliefs and
attitudes on advertiser-related products. Polls conducted via telephone surveys and/or email blasts to up to 200
professionals. There is a limit of six to eight questions. Advertisers will receive a detailed report of the results
when study is completed.

Questionnaire must have iVillage Parenting Network approval


NEWBORN CHANNEL STUDIES
iVillage Parenting Network conducts extensive studies on the effectiveness of Newborn Channel programming
and interviews up to 500 mothers who have just given birth. The research provides useful feedback and invalu-
able data for you on the purchasing habits, preferences, demographics and psychographics of new parents.

Advertisers will receive a detailed, custom report when the research is completed.

• Recall Study - Measures brand recognition for advertisers running on Newborn Channel.
• Persuasion Study - Measures the intent to purchase products aired on Newborn Channel.

Become a sponsor of Newborn Channel and take advantage of these comprehensive research opportunities.
                                                    OVERVIEW
                                           The #1 destination for women online

iVillage is The Internet for Women™. Organized to address multiple topics of high importance to women, the
iVillage network offers unique content, community support, expert advice, tools and interactive features.
Content areas include Pregnancy & Parenting, Health & Well-being, Beauty & Style, Diet & Fitness, Home &
Food, Love & Sex, and Entertainment.

iVillage creates high-impact, custom sponsorship and advertising opportunities that complement online content.
Marketers can benefit from sponsorship of contextually-relevant tools, custom promotions, direct e-mail,
custom content (mini-sites, e-commerce) and more.



TARGET: Women ages 18+



USERS: 15.6 million monthly unique visitors



VISITOR PROFILE:
Average Age                                                  38.7
Average HHI                                                  $90,420
Children under 18 in household                               48%
Employed                                                     71%
Married                                                      66%
Attended/graduated college+                                  83%
Time spent on iVillage per month                             9.1 minutes
Number of days on iVillage per month                         2.2 days
Access iVillage from home                                    74%
Made an online purchase in last 6 months                     69%



FACTS
• 11.6 million registered members
• 13 million newsletter subscribers
• 100+ experts, 290+ monthly chats, 1200+ message boards, 1300+ community leaders




Note: All percentages and numbers are averages
Sources: comScore Media Metrix October 2005; MRI Fall 2005
                             RATES
Lamaze Pregnancy magazine, brought to you by iVillage Parenting Network and Lamaze International, the most
recognized and most trusted childbirth organization, will focus on the first and second trimesters of pregnancy.

Written exclusively by health-care professionals, this new magazine will also feature useful web links to the
iVillage site throughout the issue.


Circulation:           1,000,000 (annual)
Distribution:          Hand-delivered during the first prenatal visit in Ob-Gyn offices

Editorial Features:    • Choosing a Health-Care Provider
                       • What Dad is Feeling
                       • Prenatal Testing
                       • Your Changing Body
                       • Sex/Relationship
                       • Breastfeeding
                       • Working Moms

Timing:                Introductory Issue, 2006
                       (In-market July - December 2006)
                                         ,
                       Ad Close: April 27 2006
                       Materials Due: May 11, 2006

2006 Rate Base:        500,000

Rates (gross):         Ad Size        4/C             B&W

                       Full Page      $40,000         $30,000
                       ⁄3 Page
                       2
                                      $32,000         $24,000
                       ⁄2 Page
                       1
                                      $28,800         $21,600
                       ⁄3 Page
                       1
                                      $24,000         $18,000

                       2nd Cover      $52,000
                       3rd Cover      $50,000
                       4th Cover      $56,000
                               RATES
Facts:
• The largest prenatal title, reaching nearly 70% of expectant parents.
• The most trusted, most credible and most often used prenatal title in childbirth and parenting space.
• The official magazine of Lamaze International, a trusted brand with over 50 years of educating parents.
• Written exclusively by health-care professionals.
• Redesigned with a bright, lively look that features helpful, need-to-know information in a user-friendly format.
• Featuring useful web links to the iVillage site throughout the issue.


Circulation:            2,700,000 (annual)
Readership:             6,993,000 (2.59 readers per copy)
Distribution:           Hand-delivered by childbirth educators on the first night of childbirth preparation class

Editorial Features:     • Third Trimester Nutrition
                        • Memories of Childbirth
                        • Labor Guide
                        • Handling the Unexpected
                        • Your Newborn
                        • Breastfeeding

Timing:                 First Printing, 2006                                Second Printing, 2006
                        (In-market April - September 2006)                  (In-market October 2006 - March 2007)
                        Ad Close: January 19, 2006                          Ad Close: July 20, 2006
                        Materials Due: February 2, 2006                     Materials Due: August 3, 2006

Rate Base per
Printing:               1,350,000

Rates (gross):          Ad Size         4/C             B&W

                        Full Page       $91,370         $68,525
                        ⁄3 Page
                        2
                                        $72,685         $54,515
                        ⁄2 Page
                        1
                                        $65,370         $49,035
                        ⁄3 Page
                        1
                                        $37,395         $28,055

                        2nd Cover       $119,315
                        3rd Cover       $112,780
                        4th   Cover     $128,385
                              RATES
Facts:
• The largest prenatal/postnatal Spanish-language magazine, reaching 86% of Hispanic births.
• The most trusted, most credible and most often used Hispanic parenting title in the space.
• The official magazine of Lamaze International, a trusted brand with over 50 years of educating parents.
• Written exclusively by health-care professionals.
• Redesigned with a bright, lively look that features helpful, need-to-know information in a user-friendly format.
• Featuring useful web links to the iVillage site throughout the issue.


Circulation:            2,700,000 (annual)
Readership:             6,993,000 (2.59 readers per copy)
Distribution:           Hand-delivered by childbirth educators on the first night of childbirth preparation class

Editorial Features:     • Third Trimester Nutrition (Latino diet)
                        • Labor Guide
                        • Handling the Unexpected
                        • Your Newborn
                        • Breastfeeding
                        • New Parent topics

Timing:                 First Printing, 2006                                Second Printing, 2006
                        (In-market April - September 2006)                  (In-market October 2006 - March 2007)
                        Ad Close: January 19, 2006                          Ad Close: July 20, 2006
                        Materials Due: February 2, 2006                     Materials Due: August 3, 2006

Rate Base per
Printing:               375,000

Rates (gross):          Ad Size         4/C             B&W

                        Full Page       $32,415         $24,290
                        ⁄3 Page
                        2
                                        $25,515         $19,130
                        ⁄2 Page
                        1
                                        $23,520         $17,635
                        ⁄3 Page
                        1
                                        $13,220         $9,925

                        2nd Cover       $41,420
                        3rd Cover       $39,150
                        4th Cover       $45,360
                                         RATES
Facts
• Reaches 75% of new parents at hospital bedside.
• Published in cooperation with the National Association of Pediatric Nurse Practitioners (NAPNAP).
• Redesigned with a new, bright, clean look packed with user-friendly, need-to-know information and
   helpful facts.
• Featuring useful web links to the iVillage site throughout the issue.



Circulation*:                    3,000,000 (annual)
Readership:                      7,844,000 (2.6 readers per copy)
Distribution:                    Hand-delivered by maternity nurses in hospitals/birthing centers nationwide

Editorial Features:              • Infant Illnesses
                                 • Baby Products
                                 • Sleep
                                 • Feeding
                                 • Month-by-Month Babies
                                 • First Birthdays

Timing:                          First Printing, 2006                                                        Second Printing, 2006
                                 (In-market May - August 2006)                                               (In-market September - December 2006)
                                 Ad Close: February 16, 200                                                  Ad Close: June 15, 2006
                                 Materials Due: March 2, 2006                                                Materials Due: June 29, 2006

Rate Base per
Printing:                        1,000,000

Rates (gross):                   Ad Size               4/C                    B&W

                                 Full Page             $66,215                $49,650
                                 2
                                  ⁄3 Page              $52,825                $39,620
                                 1
                                  ⁄2 Page              $47,065                $35,300
                                 1
                                  ⁄3 Page              $26,550                $19,920

                                 2nd Cover             $85,990
                                 3rd   Cover           $79,260
                                 4th Cover             $92,610



*Beginning with our first printing in 2007 the timing of Baby Steps magazine will change to a calendar
                                          ,
year schedule. We will continue as a controlled-circulation annual with two printings: a Winter/Spring
issue in market for 6 months beginning January 2007 and Summer/Fall issue in market for 6 months
                    .
beginning July 2007 Our annual rate base will remain at 3.0MM (1.5MM per printing). In order to make
this change, we will be publishing two 4-month issues in 2006. The rate base for each issue will be
1.0MM, the true circulation reflective of each 4-month period. Our 2005 BPA statement will therefore
indicate 2.0MM as the annual circulation figure, which again will represent only 8 months of distribution.
                                       RATES
Baby Steps-Toddler magazine, brought to you by iVillage Parenting Network and the National Association of
Pediatric Nurse Practitioners (NAPNAP), will focus on children aged 1-3 and will cover a broad spectrum of topics.

Written by health-care professionals, this new magazine will also feature useful web links to the iVillage site
throughout the issue.


Circulation:            1,000,000 (annual)
Distribution:           Distributed directly by NAPNAP members to parents of 1-3 year olds in-office at point-of-care

Editorial Features:     • Raising a Healthy Eater
                        • The Overweight Epidemic
                        • Activity Every Day
                        • Building Self-Esteem from the Start

Timing:                 Introductory Issue, 2006
                        (In-market September - December 2006)
                        Ad Close: June 29, 2006
                        Materials Due: July 13, 2006

2006 Rate Base:         350,000

Rates (gross):          Ad Size        4/C             B&W

                        Full Page      $24,500         $18,375
                        ⁄3 Page
                        2
                                       $19,600         $14,700
                        ⁄2 Page
                        1
                                       $17,640         $13,230
                        ⁄3 Page
                        1
                                       $14,700         $11,025

                        2nd Cover      $31,850
                        3rd Cover      $30,625
                        4th   Cover    $34,300
                              RATES
Facts:
• 24-hour television network available to new mothers in over 1,000 hospitals nationwide
• Reaches over 3 million viewers annually

Per Spot Rates (Net):
                                       Annual                           Quarterly            Monthly

60 second spot                         $93.50                           $102.00              $110.50
30 second spot                         $56.00                           $ 63.00              $ 70.50
15 second spot                         $37.50                           $ 42.50              $ 46.75


Closing Dates:
On-Air Date                            Close Date                       Materials Due

January 1, 2006                        December 1, 2005                 December 16, 2005
February 1, 2006                       January 2, 2006                  January 13, 2006
March 1, 2006                          February 1, 2006                 February 10, 2006
April 1, 2006                          March 1, 2006                            ,
                                                                        March 17 2006
May 1, 2006                            April 3, 2006                    April 14, 2006
June 1, 2006                           May 1, 2006                      May 12, 2006
July 1, 2005                           June 1, 2006                     June 16, 2006
August 1, 2006                         July 3, 2006                     July 14, 2006
September 1, 2006                      August 1, 2006                   August 11, 2006
October 1, 2006                        September 1, 2006                September 15, 2006
November 1, 2006                       October 2, 2006                  October 13, 2006
December 1, 2006                       November 1, 2006                 November 10, 2006


Production Specifications:
Television advertising for Newborn Channel should be submitted on broadcast-quality videotape with SMPTE
color bars, audio tone and identifying slate at head.

Please submit one (1) Beta SP copy and one (1) VHS copy to:

     Newborn Channel
     Ad Traffic Department
     500 Seventh Avenue, 14th Floor
     New York, NY 10018
                                     ONSERT RATES
Facts:
• Timely, targeted and effective delivery of product information, coupons and samples
• Offers are polybagged to Lamaze Parents magazine



Circulation:       2,700,000 (distributed 4x/year)



Distribution: Hand-delivered by childbirth educators on the first night of childbirth preparation class



Audience*:
Age                                                                 28
HHI                                                                 $52,400
First-time mothers                                                  73%
(Repeat moms) Number of children                                    1.9
Employed                                                            53%



Timing:
In Distribution                              Quantity Distributed                 Sales Close                             Materials Due

Jan. - Mar. 2006                             675,000                              Oct. 13, 2005                           Nov. 21-28, 2005
Apr. - June 2006                             675,000                              Jan. 19, 2006                                     ,
                                                                                                                          Feb. 20-27 2006
July - Sept. 2006                            675,000                              Apr. 20, 2006                           May 22-29, 2006
Oct. - Dec. 2006                             675,000                              July 20, 2006                           Aug. 21-28, 2006



Rates (net):
Standard 81⁄2" x 51⁄2" coupons:                 Rates start at $50.00/M
Product samples:                                Rates start at $65.00/M



Notes: Annual participants receive first right of refusal upon contract. Pricing on samples is dependent on weight, size, thickness and quantity. All
samples must be reviewed by iVillage Parenting Network before final price may be quoted. All copy must be approved by Lamaze International. Coupon
rates based on a standard size coupon that weighs up to 0.5 oz. Each additional 0.25 oz. will carry a $5.75/M premium. Pricing on coupons that are
non-standard size or weight is provided upon request. A 15% premium applies for regional buys.




*Source: 2004 Lamaze Parents Reader Study, Beta Research Corp.
                                     ONSERT RATES
Facts:
• Timely, targeted and effective delivery of product information, coupons and samples
• Offers are polybagged to Lamaze Para Padres magazine



Circulation:       750,000 (distributed 4x/year)



Distribution: Hand-delivered by Childbirth Educators, nurses and doctors to Spanish-speaking women



Audience*:
Age                                                                  28
HHI                                                                  $22,240
First-time mothers                                                   37%
(Repeat moms) Number of children                                     2.4
Employed                                                             26%



Timing:
In Distribution                              Quantity Distributed                 Sales Close                             Materials Due

Jan. - Mar. 2006                             187,500                              Oct. 13, 2005                           Nov. 21-28, 2005
Apr. - Jun. 2006                             187,500                              Jan. 19, 2006                                     ,
                                                                                                                          Feb. 20-27 2006
July - Sept. 2006                            187,500                              Apr. 20, 2006                           May. 22-29, 2006
Oct. - Dec. 2006                             187,500                              July 20, 2006                           Aug. 21-28, 2006



Rates (net):
Standard 81⁄2" x 51⁄2" coupons:                  Rates start at $60.00/M
Product samples:                                 Rates start at $75.00/M



Notes: Annual participants receive first right of refusal upon contract. Pricing on samples is dependent on weight, size, thickness and quantity. All
samples must be reviewed by iVillage Parenting Network before final price may be quoted. All copy must be approved by Lamaze International. Coupon
rates based on a standard size coupon that weighs up to 0.5 oz. Each additional 0.25 oz. will carry a $5.75/M premium. Pricing on coupons that are
non-standard size or weight is provided upon request. A 15% premium applies for regional buys.




*Source: 2004 Lamaze Para Padres Reader Study, Beta Research Corp.
                                     ONSERT RATES
Facts:
• Timely, targeted and effective delivery of product information, coupons and samples
• Offers are polybagged to Baby Steps magazine



Circulation:       Up to 2,750,000 (distributed 3x/year)



Distribution Hand-delivered by maternity nurses in hospitals/birthing centers nationwide



Audience*:
Age                                                                  33
HHI                                                                  $60,700
First-time mothers                                                   47%**
Number of children (Repeat moms)                                     2.22
Employed                                                             59%



Timing:
In Distribution                              Quantity Distributed                 Sales Close                              Materials Due

Feb. - Apr. 2006                             750,000                              Nov. 10, 2005                            Dec. 12-19, 2005
May - Aug. 2006                              1,000,000                            Feb. 16, 2006                                      ,
                                                                                                                           Mar. 20-27 2006
Sept. - Dec. 2006                            1,000,000                            Jun. 15, 2006                            July 17-24, 2006



Rates (net):
Standard 81⁄2" x 51⁄2" coupons              Rates start at $45.00/M
Product samples                             Rates start at $60.00/M



Notes: Annual participants receive first right of refusal upon contract. Pricing on samples is dependent on weight, size, thickness and quantity. All
samples must be reviewed by iVillage Parenting Network before final price may be quoted. Coupon rates based on a standard size coupon that weighs
up to 0.5 oz. Each additional 0.25 oz. will carry a $5.75/M premium. Pricing on coupons that are non-standard size or weight is provided upon request.
A 15% premium applies for regional buys.




*Source: 2005 Spring MRI Prototype, Base = Women
**Source: 2003 Baby Steps Reader Study, CAS Inc.
    2006 ADVERTISING MATERIAL SPECIFICATIONS
PRINT MATERIAL GUIDELINES                                         Color: Send all files in CMYK mode unless a Pantone color
Lamaze Pregnancy, Lamaze Parents,                                 is running. RGB or CIE Lab colors should be converted to
Lamaze Para Padres, Baby Steps and                                CMYK prior to submission. Please indicate all colors,
Baby Steps-Toddler magazines                                      including Pantone colors, on the checklist. Do not embed
                                                                  CIE Lab colors in your file, as they will not RIP correctly.
Final Trim Size: 77⁄8" x 101⁄2"
                                                                  Embedded images and fonts: Minimum resolution
Printing Process: Four-color web offset                           requirements are 300 dpi for full-color artwork or
Binding: Lamaze Parents and Baby Steps magazines                  grayscale, and 2400 dpi for Bitmap (b&w/line art). All
are perfect-bound; Lamaze Pregnancy, Lamaze                       fonts must be either embedded in the supplied file or
Para Padres and Baby Steps-Toddler magazines are                  converted to paths. PostScript fonts are preferable.
saddle-stitched.                                                  Proofs: For color ads, please provide a digital SWOP
Ad Dimensions:                                                    certified color proof to ensure reproduction integrity.
Size                       Non-bleed             Bleed            Storage/return of materials: Printing materials will
                                                                  be retained for one year and then destroyed unless
Spread                     141⁄2" x 93⁄4"        16" x 103⁄4"
                                                                  return is requested.
Full Page                  7" x 93⁄4"            81⁄8" x 103⁄4"
                                                                  Payment and Rate Information:
⁄3 Page
2
                           41⁄2" x 93⁄4"         51⁄4" x 103⁄4"   Bleeds: No charge
⁄2 Page Vertical
1
                           31⁄2" x 93⁄4"         4" x 103⁄4"      Rates: 10% premium for single print buy
⁄2 Page Horizontal
1
                           7" x 4 ⁄4"
                                   3
                                                 81⁄8" x 53⁄8"    Multiple-title discounts: Contact your account manager
⁄2 Page Digest
1
                           41⁄2" x 71⁄2"         51⁄4" x 8"       Agency commission: 15% (to recognized agencies)
⁄3 Page Vertical
1
                           21⁄8" x 93⁄4"         23⁄4" x 103⁄4"   Payment: Due 30 days from date of invoice
⁄3 Page Square
1
                           4 ⁄2" x 4 ⁄4"
                             1         3
                                                 51⁄4" x 53⁄8"    Requested positions: Add 10%. Placement guaran-
                                                                  tee only if stated on insertion order as a paid position
Bleed allowance: 1⁄8" on top, bottom, face and gutter             Insertion orders: Must state if ad bleeds, contains a
Safety for live matter: 3⁄8" in from gutter and trim edges        coupon, or has a digest, vertical or horizontal orientation
Digital Material Specifications:                                  Spanish translation: Contact your account manager
Files accepted: PDF/X, PDF/X-1a, PDF PostScript,
                                          ,                       Contact and Shipping Instructions:
TIFFIT/P1, EPS or DCS (with embedded fonts and                    Ship advertising materials to:
graphics) or DCS2. All TIFF-IT/P1, PDF/X-1a and PDF/X                 Ilene Weiner, Production Manager
files must be verified by the DDAP Verifier program.                  iVillage Parenting Network
Preferred platform is Macintosh.                                      500 Seventh Avenue, 14th Floor
                                                                      New York, NY 10018
                                                                      Phone: 212.600.6815 • Fax: 212.600.6558
                                                                      E-mail: iweiner@ivillageparenting.com
                                                                       Please specify publication and issue date.
     Material Due Dates:
     Publication                            Issue                        Ad Close                         Materials Due
     Lamaze Parents                         Spring/Summer                Jan. 19                           Feb. 2
     Lamaze Para Padres                     Spring/Summer                Jan. 19                           Feb. 2
     Baby Steps                             Spring/Summer                Feb. 16                           Mar. 2
     Lamaze Pregnancy                                                    Apr. 27                           May 11
     Baby Steps                             Fall/Winter                  Jun. 15                           Jun. 29
     Baby Steps-Toddler                                                  Jun. 29                           July 13
     Lamaze Parents                         Fall/Winter                  Juyl 20                           Aug. 3
     Lamaze Para Padres                     Fall/Winter                  July 20                           Aug. 3
 2006 ADVERTISING MATERIAL SPECIFICATIONS
INSERT GUIDELINES                                                                  Insert Requirements:
Lamaze Pregnancy, Lamaze Parents,                                                  Printed samples or dummies must be submitted for
Lamaze Para Padres, Baby Steps and                                                 approval, with any positioning requests, prior to
Baby Steps-Toddler magazines                                                       reserving space.
                                                                                   Perforations in cards must be strong enough to tolerate
Final Trim Size: 77⁄8" x 101⁄2"
                                                                                   the binding operation. Minimum perforation is 50-50.
Printing Process: Four-color web offset                                            All cards must have a porosity reading of 0-150
Binding: Lamaze Parents and Baby Steps magazines                                   cc/minute on a Sheffield porosimeter with a 3⁄4" orifice.
are perfect-bound; Lamaze Pregnancy, Lamaze
Para Padres and Baby Steps-Toddler magazines are                                   Contact and Shipping Instructions:
saddle-stitched.                                                                   Ship inserts to:
                                                                                       RR Donnelley
Insert Dimensions (includes trim allowance):                                           120 Donnelley Drive
Lamaze Parents, Baby Steps:                                                            Glasgow, KY 42141-9799
       Minimum 5" wide x 31⁄2" high                                                    Attn: Tim Chelf
       Maximum 81⁄8" wide x 103⁄4" high                                                   Please specify publication and issue date.
If insert is supplied with a vertical perf, it should be no                        Contact for questions:
less than 1⁄2" in from gutter edge. If insert must float                               Ilene Weiner, Production Manager
head to foot, insert height cannot exceed 6".                                          Phone: 212.600.6815 • Fax: 212.600.6558
Lamaze Pregnancy, Lamaze Para Padres,                                                  E-mail: iweiner@ivillageparenting.com
Baby Steps-Toddler:
       Minimum 5" wide (plus 21⁄2" tab) x 31⁄2" high
       Maximum 85⁄16" wide (plus 8" tab) x 103⁄4" high
Insert must be supplied with a minimum of 3⁄8" lap.
Minimum stub for vacuum opener is 3" wide x 41⁄2" high.
The ratio of the card width to the stub must not be
greater than 2.80 to 1. Insert must be delivered folded.

    Insert Due Dates:
    Publication                                       Issue                                 Ad Close                                  Materials Due
    Lamaze Parents                                    Spring/Summer                         Jan. 19                                    Feb. 24
    Lamaze Para Padres                                Spring/Summer                         Jan. 19                                    Feb. 24
    Baby Steps                                        Spring/Summer                         Feb. 16                                    Mar. 24
    Lamaze Pregnancy                                                                        Apr. 27                                    Jun. 7
    Baby Steps                                        Fall/Winter                           Jun. 15                                    July 28
    Baby Steps-Toddler                                                                      Jun. 29                                    Aug. 9
    Lamaze Parents                                    Fall/Winter                           July 20                                    Aug. 25
    Lamaze Para Padres                                Fall/Winter                           July 20                                    Aug. 25

Publisher reserves the right to reject or cancel any advertisement that does not   Lamaze Pregnancy, Lamaze Parents and Lamaze Para Padres are published by
meet with its approval. The word “Advertisement” will be positioned above          Lamaze Publishing Company, a subsidiary of iVillage Parenting Network.
advertisements resembling editorial content. All advertisements are accepted       Lamaze Publishing Company reserves the right to review any reference to, or
with the understanding that the agency/advertiser therefore agrees to indem-       use of, its product in client advertising or promotion materials. No Lamaze
nify and hold the publisher harmless from any loss or expense resulting from       Publishing Company product may be visually represented. Any use of the
claims or suits based upon the content or subject matter of such advertise-        Lamaze trademarks requires the appropriate trademark designation.
ment, without limitation. Orders direct from advertisers are subject to payment    Advertising in a Lamaze product does not constitute a product endorsement by
before closing date of issue schedule. Publisher is not responsible for key code   Lamaze International. Baby Steps and Baby Steps-Toddler magazines are pub-
errors. Lamaze and Lamaze Parents are registered trademarks of Lamaze              lished by iVillage Parenting Network. Baby Steps-Toddler is a trademark of
International, Inc. Lamaze Pregnancy and Lamaze Para Padres are trademarks         iVillage Parenting Network.
of Lamaze International, Inc.
2006 ADVERTISING MATERIAL SPECIFICATIONS
ONSERT GUIDELINES                                       All cartons and pallets must be labeled as follows:
Lamaze Parents, Lamaze Para Padres and                  Each CARTON must be labeled with the following
Baby Steps magazines                                    information:
Coupons, Brochures and/or Flat Samples:                 • ID: Lamaze Program, Event Code and Date
Overage: 2% required.                                   • Key Code (if applicable)
Dimension requirements:                                 • Carton Quantity
     Minimum 3 ⁄2" wide x 3 ⁄2" high
                 1           1                          • Carton Weight (not to exceed 50 pounds)
     Maximum 7 ⁄8" wide x 10 ⁄2" high
                 7               1
                                                        Each PALLET should contain a skid placket with
• Samples must be submitted for approval.               the following information:
• It is recommended that all materials be unitized      • ID: Lamaze Program, Event Code and Date
  in cartons.                                           • Product Description
• Materials may be loosely packed, but care should      • Key Code (if applicable)
  be given to insure that materials are packed so
                                                        • At least one pallet from shipment MUST contain a
  that they do not shift during transport.
                                                          packing slip for the entire shipment.
• Loose bundles must be securely strapped, rubber-
  banded or string-tied, etc., and count must be        Contact and Shipping Instructions:
  accurate to +/- 3% per bundle.                        Ship onserts to:
Three-Dimensional Samples:                                  Express Logistics
                                                            195 American Avenue
Overage: 2% required.
                                                            Glasgow, KY 42141
Dimension requirements:                                     Attn: Wes Jolly
     Maximum 77⁄8" wide x 101⁄2" high                       270.651.1662
• Samples must be submitted for approval.               Contact for questions:
• All samples must be in cartons.                           Ilene Weiner, Production Manager
• It is recommended that all materials be loosely           Phone: 212.600.6815 • Fax: 212.600.6558
  packed, but care should be given to insure that           E-mail: iweiner@ivillageparenting.com
  materials are packed so that they do not shift
  during transport.
• Additional packing items such as carton liners,
  plastic bags or shipping peanuts should be avoided.
Packing Requirements for All Materials:
Carton/Pallet Specifications:
• All cartons must arrive on pallets.
• Individual cartons must not weigh in excess of
  50 pounds.
• Weight per pallet should not exceed 2,000 pounds.
• Incoming palletized material should be on 42" x 48"
  pallets.
• Pallet loads cannot exceed 52" in height.
• All palletized materials should be securely
  shrink-wrapped.

				
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posted:8/15/2011
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