Srikanth K by liuqingyan


									                                    Srikanth Kata
                                  Phone: +91-9884710550

                                    Professional Profile
An astute professional with over 11 years of rich experience in Website and Web Application
Designing and Development with reputed concerns. Currently associated with PayPal India P Ltd.,
Chennai as Lead UI designer and developer. An innovative thinker with specialist skills in User
Experience Design methods, JavaScript, DHTML, AJAX, PHP, MYSQL, ASP, MSSQL, CSS,
XHTML and XML. An effective leader with strong communication, relationship management,
analytical and co-ordination skills.

                                     Technical Skill Set

Web Technologies       :      JavaScript, DHTML, AJAX, PHP, ASP, ASP.NET, XHTML, CSS, XML

Database               :      MySQL, MS SQL Server, MS Access

Authoring Tools        :      Dreamweaver CS5, Notepad

Awareness in           :      Perl, Cold Fusion, WML, WML Script, Mobile tools for java (MTJ)

Graphics Tools         :      Adobe Photoshop, Fireworks, Freehand

                                     Work Experience

Since July, 2009 with PayPal India P Ltd., Chennai as Lead UI Designer & Developer

 Leading rapid prototyping team of 6 UI Designers and Developers.

 Working closely with PayPal’s User Research team to provide high fidelity web applications and
  prototypes for the optimum results from the user researches.

 Supporting the User Research team for various User Research methods including Card Sorting,
  Qualitative, Quantitative, Eye Tracking usability studies.

 Working with teams across the globe including product development, internal & external user
  researchers, localization & adaptation teams, and vendors to ensure successful execution of
  the web and rapid prototype development projects.

Major Projects Handled;

1. PayPal Checkout, Risk, Merchant & Product Experience, and Emerging Technologies
   Worked on various web based features for key flows and widgets including PayPal’s Website
   Payments Standard, Express Checkout, Payflow, Email Invoicing, Micro-payments for Digital
   Goods, Keystroke Biometrics, Blue Moon Authentication and PayPal Button Designer.

   Technologies: Custom technologies developed and owned by PayPal, JavaScript, DHTML, AJAX,


2. Observed!
   Web based tool that captures user behaviour on the website or web application and allows
   analyzing the users traversing between pages. Allows observing the play back of each user’s
   session on the website. Generates consolidated reports per user or across the users which
   helps to enhance the user experience on the application.

   Technologies: PHP 5, MYSQL, JavaScript, DHTML, AJAX, CSS, XHTML, XML
3. Storefronts
   Web based application that allows small merchants to create a single page store and deploy it
   without any help from a web developer or designer. Merchants can select the layout and style
   from available lay outs, can update the content, add / modify products, product titles, price,
   description and re-organize them on the store. Finally the store can be previewed and

   Technologies: PHP, MYSQL, JavaScript, DHTML, AJAX, CSS, XHTML, XML

4. Keystroke Biometrics
   Web application that captures and reports all the key strokes of the users that can be used to
   analyze and understand the genuine and fraud users. This study helps to build or enhance the
   authentication system on the website and tighten the security.

   Technologies: PHP, MYSQL, JavaScript, DHTML, AJAX, CSS, XHTML, XML

Sep 2006 to June 2009 with CSC / Covansys, Chennai as Sr. Software Engineer

 Worked with the client PayPal as Web UI Developer for the site

 Worked on various challenging modules in PayPal Checkout, Risk, Credit, Debit, and Merchant
  Experience areas.

Mar 2002 to Sep 2006 with Host Analytics P Ltd., Hyderabad as Web Master, UI
Designer and Developer

 Designing, development and maintenance of corporate websites.

 User Experience design for the web based Corporate Performance Management software suite.

 Develop and Monitor various product presentations, brochures, white papers, e-mailers and

 Manage web marketing efforts including search engine optimization and online advertisement.

Major Projects Handled;

Web Site Development

Web site for Host Analytics providing Corporate Performance Management software including
integrated planning, budgeting, Financial consolidation, reporting & analysis, and BSC solutions.
Technologies: ASP, MS SQL, HTML, JavaScript, CSS, Fireworks, Flash

Web Applications / Software

1. Host Scorecard, an application that enables an organisation to document & communicate
   strategy throughout the organisation by having it accessible over the Internet. It has four
   perspectives of Financial, Customer, Business Processes and Competency, covering
   Performance Management and ensure strategy execution.
   Technologies: ASP.Net, Web Focus, Microsoft Reporting Services, OWC, MS SQL, OLAP, HTML,
   JavaScript, CSS

2. Host Budget, for enterprise budgeting and planning, financial forecasting & reporting.
   Technologies: ASP.Net, Web Focus, Microsoft Reporting Services, OWC, MS SQL Server, OLAP,
   HTML, JavaScript, VB Script, DHTML, CSS

3. Host Forecaster, a software for Sales forecasting, sales budgeting, reporting & analysis.
   Technologies: ASP.Net, WebFocus, OWC, MS SQL Server, OLAP, HTML, JavaScript, VB Script,

4. Host Consolidator, a web-based Financial Consolidation & Reporting software for financial
   analysis, financial consolidation and reporting needs of businesses.
   Technologies: ASP.Net, Web Focus, Microsoft Reporting Services, OWC, MS SQL Server, OLAP,
   HTML, javaScript, VB Script, DHTML, CSS

June 2001 to Jan 2002 with Acuity Software Technologies P Ltd., Hyderabad as Web
Designer & Developer

 Website designing and development.

 Online marketing including search engine optimisation.

 Development of few modules in employee payroll system using Visual Basic, Ms SQL Server
  and XML

Major Projects Handled;

Design, development and maintenance of the company websites, and

Technologies: CSS, HTML, JavaScript, DHTML and XML

Apr’00 to May’01 with Sphinx InfoTech P Ltd., Hyderabad as Web Designer &

 Designing and development of the corporate websites for various clients.

 Designing, development and maintenance of a movies portal, which is not
  online now.

Technologies: CSS, XHTML, JavaScript, DHTML, Perl, Cold Fusion

                                    Other Assignments
 Development of web site for Brown Consultancy Services, a stock market consultant. It
  enables members to create & manage their funds & stocks, track return on their investments,
  understand industry trends and enabling management of database & web site.
  Technologies: ASP.Net, SQL Server, HTML, JavaScript, CSS, Graphic designing tools

 Design & development of web site for iGenXSoft, providing professional code generator, and it
  supports technologies like Java-JDBC, Java-BMP, Java-CMP, C++-ADO, C#-ADO.
  Technologies: ASP, MS SQL, Dream weaver, JavaScript, CSS, SSI, PhotoShop, Macromedia

 iGenXSoft ProCG, an application for generating all source code for data, data access and
  entity/ component layers. It can generate code for Java-JDBC, Java-BMP, Java-CMP, C++-ADO
  and C#-ADO.
  Technologies: ASP.Net, MS SQL, HTML, CSS, JavaScript, Adobe Photoshop

 Design & development of several corporate websites, portals, web applications from the year
  2000, including
      Education: B.Sc. (Computers) from Kakatiya University, Khammam District in 1997.

                                          Personal Details
Date of Birth         :      6        June 1977
Contact Details       :      8/15, 2nd st, Judge Colony, Tambaram Sanatorium, Chennai-47
                             Mobile 91 98847 10550

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