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					                          Shopping centre sustainability: A force for good
While shopping centre sustainability initiatives can be constrained by negotiations, a wave of legislation
could force home the potential savings

Ways to help you make your retail business more environmentally, economically and socially responsible.

To see the sustainable shopping centre of the future, you don‟t need to go far. In fact a trip to your local mall
will do. Because for all the focus on making new buildings greener, the majority of centres that will be in
existence 20 years from now are already built, open and trading.

Most of those were developed without sustainability on the agenda and those inherent issues - both physical
and political in terms of landlord and retailer arrangements - need to

be resolved if more energy efficient, sustainable shopping environments are to evolve.

Not that the retail industry has much choice, encircled as it is by impending legislation from Whitehall and
Brussels, most of which has the backing of the real estate sector in principle, if not always in detail.

This month the Carbon Reduction Commitment Energy Efficiency Scheme (CRC) came into force in an
initiative led by the Environment Agency.

In essence a CO2 emissions trading programme, it is mandatory for the 5,000 organisations that used more
than 6,000 megawatt hours of electricity in 2008. For the first year businesses must report their emissions
and after this, carbon allowances will be sold at a fixed price, initially at £12 per tonne.

In 2011, all participating organisations will have their progress ranked in a public league table.

The issue, essentially, boils down to energy management. Simple as that sounds, in a shopping centre things
are rarely easy. “There are some relatively straightforward things we can do as a shopping centre operator
but malls are complex, which is where the challenge to progress lies,” says Land Securities environmental
director Dave Farebrother.

He points out that as a landlord the company is actually responsible for only a small part of the centre‟s
overall energy load. Land Securities does not have air conditioning in its centres, lamps can be replaced by
energy efficient versions and energy management systems can be installed; but these pale into relative
insignificance compared with the loads generated by the retailers.

Farebrother believes that even upgrading common area services can be controversial for retail tenants. “In a
typical case we would be looking at payback within two years in lower energy costs - not bad in anyone‟s
book,” he says. “As a business we would want to recharge the capital outlay but it seems that often a
retailer‟s pot for rents and their pot for service charges are completely separate, so the buy-in is not
necessarily there.”

Paul Sutcliffe, sustainability manager at agent DTZ, concurs but notes a gradual shift in attitudes and
increasing examples of effective initiatives. However, he says that the sector as a whole lacks focus.”It is a
question of priorities,” he reflects. “Store managers are still primarily incentivised on sales not on energy
savings, even though they help the bottom line. The head office needs to specify this as part of its
performance assessment.”

Farebrother foresees that a business like Land Securities - which under the terms of the CRC is the
responsible party - could be looking at a bill of about £1m initially but points out that as trading allowances
become more punitive that could rise to more like £6m. “We need a mechanism that incentivises the retailers
within the scheme,” he reflects.”
Get the little things right

Debbie Hobbs, principal at consultancy Environ, says housekeeping and data management are the first
actions landlords and retailers need to take. “Check the timings on equipment, the temperatures and
settings,” she says. “Then manage your data. A lot of companies don‟t even realise that they can‟t use
estimated readings for example, or that most air conditioning systems need an inspection certificate.”

Some retailers have adopted advanced metering and Hobbs believes that most good landlords are doing what
they can but says the impasse between capital expenditure, albeit with a clearly defined payback period, and
service charges is blocking as much as 30% of potential energy savings.

“CRCs might help because they will get landlords and retailers talking and perhaps down the line even
longer term payback models might be accepted by retailers,” she argues.

Philippa Latimer, public affairs manager at the British Council of Shopping Centres, says the weight of
legislation heading towards the retail sector should also force landlords and retailers to align. “Aside from
CRC you have the proposed replacements for Energy Performance Certificates, the EU‟s Energy
Performance of Buildings Directive and the UK‟s zero carbon pledge for new buildings by 2019,” she says.
“All this legislation will pass into law and it will drive people to work together.”

The increasing cost of energy and incentives to feed green energy back into the grid may also spur action,
adds Richard Buckingham, head of sustainability at architect BDP. “The government incentive has probably
halved the 25-year payback for putting solar panels on a shopping centre roof,” he says. “If energy prices
keep going up, that payback will get shorter.” He points to out-of-town sites for wind power generation and
opportunities with new mixed-use schemes to look at heat exchange between the retail and residential
elements.

And Buckingham also suggests that retailers may need to rethink their store approach. “There is an
undoubted issue with lighting and the question of whether retailers use too much,” he says, adding that the
mall manager may eventually make retailers reappraise. “Perhaps we will get to the stage where the landlord
simply says to each store: „This is how much power you‟ve got available, now you choose how you allocate
it‟,” he says.

In the meantime, practical solutions are the name of the game. Land Securities sets each of its shopping
centre managers the task of coming up with an energy-saving scheme each year, and contributes funding
equivalent to the money it would save in offsets.

A range of ideas have been carried forward, including one of the most effective and straightforward, where
back-of-house corridor lights were switched over to presence detectors and went from 24-hour use a day to
about one hour. Simple.
Sainsbury’s Dursley: The new green norm

Eco-stores may be old hat, but Sainsbury‟s latest in Dursley shows green thinking can play a part in a
regular store. John Ryan reports

There might be a feeling abroad that green, in the ecological sense, is not only boring, but might actually be
past its sell-by date. Think back a year or two and it was hard to move without being assaulted by carriers of
hessian bags, purveyors of energy-generating solar panels or windmills standing proud in supermarket car
parks.

Nothing wrong with any of this, of course, except that perhaps there is a sense that having seen one you have
seen them all. Which is probably the case: one wind turbine is inevitably going to be much like any other.
The days therefore when there might have been some kind of competitive advantage in flaunting green retail
credentials may perhaps be numbered and as a marketing tool, being green may even be viewed as worthy,
but unremarkable.

This is not to say that it is, and the supermarkets - Marks & Spencer in particular - continue to develop eco-
stores and more sustainable retail environments as if they were absolutely going out of fashion (which they
may well be). However, there is perhaps a recognition that the first flush of the green romance has run its
course and what we are left with is the everyday reality of an established relationship.

Ways to help you make your retail business more environmentally, economically and socially responsible.

And evidence of this can be seen in the small Cotswold town of Dursley in Gloucestershire. This is where
Sainsbury‟s has just opened its latest eco-store and at first glance, there is little to mark it out from a run-of-
the-mill branch. It is also difficult to work out why the retailer has opted for Dursley; this is hardly a high-
profile location.

Commercial director Neil Sachdev says: “[At 20,000 sq ft], it is probably the smallest eco-store that we have
opened. Dursley was one of those towns where there wasn‟t a decent supermarket. To open this, we
relocated a fire station - this is just a step on from what we have done before.”

What has been done before varies according to the branch. But both the nearby Gloucester Quays and the
more distant Dartmouth branch conform to the established green supermarket stereotype of wood cladding
and, in the case of the latter, windmills.

In Dursley, there is none of this. “This has been traditionally built, but we have put sun pipes in,” says
Sachdev. Practically, this means that the approach to this store is the same as that of any other Sainsbury‟s
store, but with a twist.

The car park, behind the store, is home to a clutch of “Bee Hotels”. A strange name this, as the notion of
bees going on holiday or taking a relaxing break in posh premises is not the first that springs to mind when
the busy insects are considered.

Nonetheless, spend a little time with store manager Nick Langridge and before you know it, you will be
mulling whether the mason bees (these are solitary bees - pollinators rather than producers of honey,
apparently) prefer The Ritz or the Travelodge. There are two of the upscale bee hotels, which turn out to be
wooden frames into which pipes have been inserted for the bees to lay their eggs, and six Travelodges,
which are smaller and tucked away in a wall beneath the car park.

King of the hill
Sainsbury‟s has built the store by hacking out space from the side of a hill and has seeded the ground
immediately to the side of the structure with meadow grass and flowers, according to Langridge, which
should provide the bees with a restaurant during their stay in the hotels.

And if all of this sounds a little peripheral to the business of selling food, Sachdev says that it is about using
the land in a sustainable manner: “This is not about doing a trial and then rolling things out,” he says. “We
are trying to manage the ecology. The key thing is that it is about innovation.”

Sachdev mentions that the price of building this store represents a 10% premium when set against a
conventional store of the same size, but that the total life and cost of ownership of the store should be taken
into consideration. Or in other words, the initial outlay may hit the capital expenditure budget harder, but the
store in its current form will be around for longer.

Leaving the bee hotels behind and heading indoors, this branch of Sainsbury‟s is standard stuff. Yes there
are sun pipes peppering the ceiling and boosting lighting levels without recourse to electricity. But according
to Sachdev, this carries with it the relatively simple bonus that fresh food looks better when displayed under
natural, rather than artificial light. All well and good, but if you really didn‟t know any better, that might be
about it as far as the eco-agenda in this store is concerned.

Green on the inside

It is actually the hidden, non-customer facing stuff that is the impressive part of this store. In the yard next to
the loading bay at the back of the shop, for instance, there is a biomass boiler.

This takes compressed wood pellets and uses them to create energy. At the time of visiting a lorry was
disgorging 10 tons of said pellets - enough for a week, according to its driver who had come from
Pembrokeshire, although as Langridge remarked, this quantity decreases radically as the weather warms up.

And then there are the LED low-energy lights in the freezers and used in the cold storage rooms in the back
of shop. Much of the plastic in the store is recycled and there is the inevitable rainwater harvesting system in
place taking the run-off from the roof and using it for various in-store functions.

The point is that none of this looks remarkable, because, for the most part, green technology has now been
absorbed into the store operational matrix. It is therefore not really worth shouting about - it is just
something that shoppers should take for granted and which should be for the greater good of us all.

And as Sachdev notes, there is the potential for stores of this kind to earn their keep: “I wouldn‟t let them
spend the money otherwise,” as he puts it.

It also happens to be working, according to Langridge. There is a Tesco store a couple of miles away in the
adjoining town of Cam and he notes that shoppers are giving the new Sainsbury‟s a test drive: “Do you
know what I like to see? Shoppers with a Tesco bag walking in my store. It means they are trying us out.”
And the probability is that none of them are particularly aware of the difference between this branch and any
other Sainsbury‟s that they may have visited.

On which reckoning, green is the new norm and there is nothing special about it - it is just that shoppers
should expect it to be in place and have every right to do so.