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     Launched in July 2005, San DieGO Downtown is a first-ever private/              Table of Contents:
     public partnership campaign to promote downtown San Diego and                   Introduction
     its Gaslamp Quarter year-round through media relations, media tours,
                                                                                     Our Stakeholders
     familiarization trips, on-site promotions, advertising and trail-blazing
     e-business strategies. The regional and national campaign is propelled          Website Content and Features
     by the support of local stakeholders who have joined together in the ef-        Website Home page
     forts to advance awareness and patronage, along with the multitude of           Increased Exposure for Stakeholders
     “Play” attractions that make downtown San Diego one of the nation’s
                                                                                     Praise and Buzz
     most vibrant and enjoyable urban centers.
                                                                                     San Diego Fact Sheet: Play, Live, Work
     San DieGO Downtown serves as a resource for visitors by providing               Downtown Neighborhood Map
     ongoing and current information about all that downtown has to offer,
     including hotels, restaurants, entertainment, arts, events and travel
     deals. By increasing the awareness of downtown through the support-
     ing partners and media outreach efforts, visitors are quickly experi-
     encing how the downtown districts are adding new life to San Diego,
     ”Americas Finest City”.

     If you are a member of the media, San DieGO Downtown would be
     happy to assist you with an upcoming travel story, as well as arrange
     for a downtown visit.

                                                                      San DieGO Downtown
                                                                         provides ongoing
                                                                   information for visitors and
                                                                  residents about the myriad of
                                                                      attractions downtown
                                                                      San Diego has to offer.

                                                               Courtney Berg
^back to top                                                   Office: 619-231-9977
                                          Port of San Diego                                             Omni San Diego Hotel
                                          The Port of San Diego                                         Located in the heart of
                                          is a self-supporting                                          the historic Gaslamp
                                          public benefit cor-                                           Quarter across from the
                                          poration and special                                          Convention Center, the
                                          government entity. Cre-                                       AAA Four-Diamond Omni
                                          ated in 1963 by an act                                        San Diego Hotel puts you
                                          of the California State                                       close to the city’s top sites
                                          Legislature, the Port                                         and attractions, within
     manages San Diego harbor and administers the public                                                walking distance of more
     lands along San Diego Bay. The Port has operated without          than 80 restaurants and boutiques and just four miles from
     tax dollars since 1970 and has been responsible for $1.5          San Diego International Airport. It is the ONLY hotel physi-
     billion in public improvements in its five member cities          cally connected to a MLB Park and links Padres fans to
     – Chula Vista, Coronado, Imperial Beach, National City and        PETCO Park via a skybridge. The 32-floor modern high-rise
     San Diego. With a $10.6 billion economic impact on the            includes 511 guest rooms, 36 luxury condominiums on
     San Diego region, the Port oversees two maritime cargo            the top 11 floors, more than 27,000 square feet of flex-
     terminals, a cruise ship terminal, 16 public parks, various       ible meeting space and McCormick & Schmick’s seafood
     wildlife reserves and environmental initiatives, a Harbor         restaurant adjacent to the lobby. Within the hotel is also
     Police department and the leases of over 600 tenant busi-         a complimentary baseball memorabilia museum featuring
     nesses around San Diego Bay. For more information, call           the gloves, bats and uniforms of famous players as well as
     (619) 686-6200 or visit                   photos and other miscellaneous treasures. For more infor-
                                                                       mation, call (619) 231-6664 or visit

                              Manchester Grand Hyatt San
                              Diego                                                                Gaslamp Quarter Associa-
                              Clearly defining San Diego’s                                         tion (GQA)
                              dynamic skyline, the Manchester                                    The Gaslamp Quarter is much
                              Grand Hyatt San Diego is an urban                                  more than a dinning and enter-
                              resort overlooking San Diego Bay                                   tainment destination. There are
                              and Coronado Island. It is close to                                more businesses doing busi-
                              shops, beaches, and many of San                                    ness above the street level mer-
                              Diego’s most noted attractions.                                    chants of the Gaslamp Quarter,
                              The 1,625-room hotel includes 95                                   than there are nightclubs, res-
                              one-and-two-bedroom suites and                                     taurants and shops combined.
                              is comprised of two stylish tow-                                   Gaslamp Quarter is blessed
     ers, the 40-story Harbor Tower and the 33-story Seaport                                     with 94 gorgeous examples of
     Tower. A four-story building that boasts a rooftop pool with                                historic architecture and nearly
     a 25,000 square-foot deck connects the towers to each                                       all have reinvented themselves
     other, the Top of the Hyatt is great to grab a drink, Sally’s     as icons of mixed use and host many different tenants.
     Seafood for America Cuisine and the Regency Spa and               GQA has a sponsor, general and associate membership
     Salon offers a wide range of spa treatments. Adjacent to          of over 400 businesses. Association Members support the
     Seaport Village, the hotel is only four blocks from the heart     overall growth and development of the Gaslamp District
     of the Gaslamp Quarter, seven blocks from Horton Plaza,           while promoting a sense of community within the Gaslamp
     three miles from the San Diego Zoo, seven miles from Sea          Quarter. For more information, call (619) 233-5227 or visit
     World and three miles from the San Diego International  
     Airport. The hotel is located at the intersection of Market St.
     and Harbor Drive. For more information, call (619) 232-
     1234 or visit

                                                                        Courtney Berg  
^back to top                                                            Office: 619-231-9977
                                           San Diego Marriott                           AT&T Real Yellow Pages
                                           Hotel & Marina                                AT&T Real Yellow Pages is one of the
                                             With a spectacular                          largest Yellow Pages operations in the
                                             waterfront setting in                       world, publishing over 1,200 directory
                                             the heart of America’s                      titles across 22 states, along with one
                                             Finest City, the San                        of the most-used online Internet Yellow
                                             Diego Marriott Hotel &    Pages networks, YELLOPAGES.COM. AT&T Real Yellow
                                             Marina truly represents   Pages and YELLOWPAGES.COM attract ready-to-buy con-
                                             the area’s best loca-     sumers, reaching millions of households and businesses.
                                             tion for business and     The print directories are used 4.6 billion times a year and
     leisure. Conveniently situated adjacent to the Convention         the YELLOWPAGES.COM network projects 1.8 billion
     Center and the Gaslamp Quarter, the San Diego Marri-              annualized searches in 2007. For more information, call
     ott surrounds the vibrant activity of downtown. The hotel         1-800-248-2800 or visit
     flaunts 1,362 spacious guest rooms and suites complete
     with luxurious bedding and linens, in two 25-story towers.
     Enjoy effortless access to the city’s most popular sights                                                Old Town Trolley
     from the World Famous Zoo and SeaWorld to the sparkling                                                   Dedicated to
     beaches. By offering 110,000 sq. ft. of flexible meeting                                                  “seeing the best
     space, four tempting restaurants, and unlimited recreation,                                               first,” the Old Town
     this resort-style Marriott hotel rises to every occasion,                                                 Trolley highlights
     ensuring a memorable experience. With the harbor as your                                                  the exclusive and
     backdrop you can discover the numerous ways we set the                                                    must-see places
     standard in San Diego. For more information, call (619)                                                   of San Diego.
     234-1500 or visit                                               The tour presents
     diego-marriott-hotel-and-marina.                                  Transportainment with San Diego’s best tour conductors
                                                                       who combine colorful anecdotes, humorous stories and
                                                                       well researched historical information into a fast moving
                                              San Diego Con-           two hour narrative that’s both entertaining and educational.
                                              vention Center           Old Town San Diego (sometimes called the “      Jamestown of
                                               The San Diego           the Pacific”), showcases early Americana with its distinc-
                                               Convention Cen-         tive “West Coast Style” Spanish flavor. The trolley provides
                                               ter Corporation         convenient stops situated close to all popular attractions,
                                               (SDCCC) is a            shops and restaurants. The trolley also provides for drop-
                                               non-profit public       off and pick-up at any one of its convenient tour stops. The
                                               benefit corpora-        tour features: Old Town State Park, Seaport Village, Horton
                                               tion created by the     Plaza, Coronado Island, Hotel Del Coronado, San Diego
     City of San Diego to manage, market, and operate the San          Zoo, Gaslamp Quarter, San Diego Museum of Art, Natural
     Diego Convention Center. The SDCCC’s primary mission              History Museum, Aerospace Museum, Lindbergh Field,
     is to attract conventions and trade shows that generate           Naval Station San Diego, Balboa Park, El Prado, Heritage
     economic benefits and growth for San Diego. In its 18-year        Park, Star of India, Whaley House and much, much more!
     history, the Center has generated $12.8 billion in economic       For more information, call 1-800-213-2474 or visit www.
     impact, $270.3 million in tax revenues and continues to 
     serve as San Diego’s premier gathering place. The 2.6 mil-
     lion-square-foot waterfront San Diego Convention Center
     is currently ranked 21st in size among the 375 conven-
     tion facilities in North America and is within easy walking
     distance of the Gaslamp Quarter. For more information, call
     (619) 525-5000 or visit

                                                                        Courtney Berg 
^back to top                                                            Office: 619-231-9977
                                          SignOnSanDiego                                                      San Diego Daily
                                             is an online news and                                              The San Diego
     information service intensely focused on the San Diego           Daily Transcript is a vertical market newspaper and a
     region. Operated by the San Diego UnionTribune, SignOn-          targeted Web site dedicated to reporting the business offers breaking news, classified advertising        of San Diego — every working day. With a readership of
     and in-depth entertainment coverage from the Union-Tri-          over 50,000 per day, the staffs of editors and reporters
     bune and additional sources. The site strives to be the          focus on events that concern the decision-makers, mov-
     best, largest, fastest, most accurate and most useful online     ers and shakers who make San Diego hum. Since 1886,
     service in the area, helping its users lead a more produc-       San Diego business professionals have relied on the Daily
     tive and fulfilling life in San Diego County. With 30 million    Transcript to be in the know about breaking San Diego
     page views and more than 2 million unique users each             business news, issues and trends. The paper is a reliable
     month, is the leading online source           resource for information and data that executives can trust
     for local news, entertainment information and classifieds        and use to make their businesses thrive and prosper. The
     in San Diego. For more information, call (619) 718-5200 or       paper covers local business people, local government,
     visit                                    real estate, technology, biotech, construction, finance,
                                                                      law, hospitality, economic data and public records in
                                                                      depth and with a regional focus. The Daily Transcript
                                 San Diego Business                   provides useful, compelling knowledge for all San Diego
                                 Journal                              businesses — big, small and in all stages of growth. For
                                    For 25 years the San Diego        more information, call (619) 232-4381 or visit www.sddt.
                                    Business Journal has delivered    com.
     award-winning coverage of the San Diego business com-
     munity. The first-rate editorial and research team provides
     comprehensive analysis of the community’s ever-chang-                                    San Diego Magazine
     ing economic scene. Each week, CEO’s, senior managers                                    Since 1948, San Diego Magazine
     and executives turn to the San Diego Business Journal.                                   has been building one of the
     They rely on the in-depth coverage to identify trends, local                             most desirable audiences through
     market forces, detect emerging competition and uncover                                   award-winning editorial, paid
     new opportunities. Together with the economic news, de-                                  targeted circulation and an influ-
     mographics and lifestyle profiles, the San Diego Business                                ential and affluent readership. San
     Journal is presented in an accessible format. For more                                   Diego Magazine gives readers the
     information, call (858) 277-6359 or visit                                  insider information they need to
                                                                                              experience San Diego-from the
                                                                                              best places to dine and travel to
                                What’s Here Visitor                                           the politics and people that shape
                                Connection                            the region. By exploring the pages of San Diego Maga-
                                 What’s Here! is Southern             zine, readers review the various benefits of San Diego
                                 California’s most comprehen-         has to offer. Each month, the magazine covers business,
     sive hospitality support industry. What’s Here! produces         travel, home decorating, entertainment and dining. This
     Concierge Connection, Visitor Connection, and Concierge          is the magazine for San Diegans with a need to know.
     Directory magazines that highlight the best shopping, din-       For more information, call (619) 230-9292 or visit www.
     ing, and entertainment outlets while detailing community
     events, calendars, and local reviews for San Diego, Los
     Angeles and Orange County. What’s Here! also features a
     Ticket Sales Program and soon-to-launch Concierge Web
     site which will continue to enhance industry and customer
     services. For more information, call (619) 858-7001 or visit and

                                                                     Courtney Berg 
^back to top                                                         Office: 619-231-9977
                                             Hornblower                                                     Next Level Sailing
                                             Cruises & Events                                                 Now there’s a faster,
                                               Hornblower Cruises                                             more exotic way take
                                               & Events welcomes                                              in the awe-inspir-
                                               you aboard com-                                                ing scenery of San
                                               fortable yachts                                                Diego Bay. Next
                                               touring beautiful                                              Level Sailing offers
                                               San Diego Bay. For                                             the ultimate sailing
     over 27 years, Hornblower has provided stunning venues           experience: racing, leisure cruising, day charters or learn-
     for unique events, weddings, birthdays and anniversaries         ing to sail on 80-foot International America’s Cup Class
     along with many spectacular celebrations. Relax in com-          (IACC) yachts. It’s by far the finest sailing experience
     fort on the observation deck while a professional crew           America’s Finest City has to offer. Nothing compares to
     narrates the rich history, local points of interest and facts    the thrill and excitement of sailing aboard an IACC yacht.
     about San Diego landmarks and military. Enjoy brilliant          With masts that stretch skyward as high as an 11-story
     skyline views, fine cuisine and refreshing ocean breezes         building, these precision-engineered racing yachts are the
     aboard a magnificent dining or specialty cruise. Catering        fastest mono-hull sailing vessels in the world. In a 2 hour
     to all interests, Hornblower cruises boasts several boating      excursion, Next Level Sailing glides through San Diego
     options. For more information, call 1.888.HORNBLOWER             Bay, breezing by popular sites including America’s Cup
     (1.888.467.6256) or visit                    Harbor, Coronado Bay Bridge, San Diego Convention
                                                                      Center, Downtown San Diego Skyline, Cabrillo National
                                                                      Monument, North Island Naval Airstation and much more.
                        Cox Communications                            For more information, call 1-800-644-3454 or visit www.
                          Cox Communications is a multi-ser-
                          vice broadband communications and
                          entertainment company with more than
     6 million total residential and commercial customers. The                               Cloud 9 Shuttle
     third-largest cable television company in the United States,                              Cloud 9 Shuttle is San Diego’s
     Cox offers an array of advanced digital video, high-speed                                 Transportation Solution. With a
     Internet and telephony services over its own nationwide IP                                central location only a few minutes
     network, as well as integrated wireless services in affilia-     from Downtown San Diego and the primary entry ports
     tion with Sprint (NYSE: S). Cox Business is a full-service,      of San Diego Lindbergh Field, Santa Fe Train Depot and
     facilities-based provider of communications solutions for        the Cruise Ship Terminal, Cloud 9 Shuttle boasts a broad
     commercial customers, providing high-speed Internet,             transportation spectrum. With over 100 vehicle franchise
     voice and long distance services, as well as data and video      operators and 1200 first class seats available, Cloud
     transport services for small to large-sized businesses. Cox      9 Shuttle offers unparalleled quality and service mak-
     Media offers national and local cable advertising in tradi-      ing transportation around San Diego easy. Cloud 9 is a
     tional spot and new media formats, along with promotional        nationally recognized leader for “Unleashing the Power of
     opportunities and production services. Cox Communica-            Technology” by utilizing Drive Cam and Network Car for
     tions wholly owns and operates the Travel Channel. For           vehicle tracking. This system is complemented by Cloud 9
     more information, call (619) 263-9251 or visit www.cox.          Dispatchers who know where every vehicle in the Cloud 9
     com/sandiego.                                                    Shuttle fleet is at anytime making it even more reliable and
                                                                      user-friendly. For more information, call 1-800-9-SHUTTLE
                                                                      (1-800-974-8885) or visit

                                                                     Courtney Berg 
^back to top                                                         Office: 619-231-9977
                                Complete Online Marketing                                   BERKMAN
                                Solutions                                                       BERKMAN is a full-service
                                  Complete Online Marketing                                     public relations, marketing
                                  Solutions combines web-cen-     communications and branding firm. BERKMAN provides
     tric marketing services with proven business development     senior PR strategists, blending world-class experience,
     models to deliver complete media and marketing solutions.    insight and creativity with intimate client service and
     COMOMS provides powerful tools to realize the value of       24/7 responsiveness that are hallmarks of its success.
     new media properties and information, and marketing          Long-term dynamic partnerships are developed with
     campaigns. COMOMS develops and manages all aspects           clients that are business-driven and focused on meeting
     of media and marketing campaigns including product and       objectives. BERKMAN works synergistically to support
     service design, content and brand development, and proj-     clients’ operational process and impact key perfor-
     ect management and deployment. COMOMS is respon-             mance indicators like sales, consumer attitudes and
     sible for the San DieGO Downtown Web site design (set        profitability. Strategic services include: Strategic Com-
     to launch mid-November), implementation and execution        munications Planning & Positioning, Branding, Market-
     of the online marketing campaigns. For more information,     ing/Advertising Communications, Media Training, Crisis
     visit                                         Management, Event Marketing, and Market Research.
                                                                  BERKMAN manages and oversees the San DieGO
                                                                  Downtown program. For more information, call
                                                                  (619) 231-9977 or visit

                                                                 Courtney Berg 
^back to top                                                     Office: 619-231-9977

      Website Content and Features
      Profiles and Reviews
      Profiles of downtown restaurants, hotels, bars
      and clubs, shops, salons and spas, attractions,
      sports and neighborhoods

      Make your downtown hotel, car rental, attraction,
      flight or package reservation

      Event Calendar
      Downtown events are organized into categories.
      Users can filter events by date, category, or
      search by keyword

      News and Articles
      Timely news, articles and “Top 10” lists about
      downtown venues, events, and points of interest

      Featured maps inlcude parking, public transpor-
      tation, points of interest and more

                                                               Courtney Berg
^back to top                                                   Office: 619-231-9977

               Website Home page

                                        Courtney Berg
^back to top                            Office: 619-231-9977

 Increased Exposure for Stakeholders

                                                                                                     Special Offers
     Become a Featured Sponsor                                                                       Stakeholder and spon-
     The new San DieGO Downtown website provides op-                                                 sors can promote special
     portunities for stakeholders and sponsors to benefit from                                        offers and packages on
     increased exposure by appearing as a featured profile.                                           designated areas of the

                                                                   Courtney Berg
^back to top                                                       Office: 619-231-9977
               praise and buzz

                    Courtney Berg
^back to top        Office: 619-231-9977
               praise and buzz

                    Courtney Berg
^back to top        Office: 619-231-9977
                                                    fact sheet     live
                                                                   Downtown San Diego has undergone more than $3 billion in new
   There were a total of 32.2 million visitors to San Diego, of    residential, commercial and public-infrastructure development over
   which more than 15.8 million were overnight and almost          the past few years. Many additional projects and new public ame-
   16.4 million were day visitors in 2006.                         nities are also underway or being planned.

   Visitors to San Diego spent approximately $7.7 billion          Recent projections show that downtown San Diego’s residency will
   ($7,719) at local businesses in 2006.                           triple from the current 30,000 to 90,000 by the year 2030.

   An estimated               According to the                     With the recent re-development of downtown San Diego’s largest
   8,722,273 air passen-                                           neighborhood, the East Village, San Diego is paving the way for
   gers arrived at Lind-      Gaslamp Quarter Asso-                urban living.
   bergh Field, which is      ciation, approximately
   served by a total of 23                                         According to San Diego’s Regional Planning Agency (SANDAG),
   airline carriers (2006).   9.3 million visitors                 San Diego city has a population of 1,311,162. In 2006,the U.S.
                                                                   Census Bureau ranked San Diego the eighth largest city in the
   The overall outlook
                              passed through the                   country.
   for San Diego County       Gaslamp Quarter in
   tourism in 2007 is
   for continued mod-
                              2006.                                More than $4 billion has been invested in downtown
   est growth. The 2007
   forecast indicates a slightly higher, 2.2% increase, of hotel   redevelopment since 1975 including Horton Plaza
   visitors, compared to a 0.6% rise among private home            retail/entertainment complex, 16.5 block historic
   visitors, and 2.0% gain in day visitors.
                                                                   Gaslamp Quarter, 5.9 million square feet of Class A
   Tourism is San Diego’s third largest industry.                  office space, opening and expansion of the San Di-
   According to Smith Travel Research (STR), year to date
                                                                   ego Convention Center, PETCO Park, and over 4,800
   through September, San Diego County’s 76.4 % occupan-           new hotel rooms.
   cy rate was 4th highest among the top 25 metropolitan           *Media Post. Harris Poll. www.
   areas in 2006.

   With approximately 5,000 businesses and more than 75,000 people working
   downtown, San Diego has a centralized and dynamic business climate.
                                                                                               Due in part to San Diego’s per-
                                                                                               vading entrepreneurial spirit,
   The City of San Diego is the economic hub of the San Diego County region, with
   well over half of the region’s jobs and nearly 75 percent of the region’s large
                                                                                               the downtown workforce of
   employers (over 500 employees).                                                             75,000 is projected to climb to
   Downtown’s renaissance has done more than just change the skyline. More                     175,000 by the year 2030.
                                                                                               (Centre City Development Corporation. Business, Living
   than 50,000 jobs since 1975 have been added.
                                                                                               and Lifestyle Info.

   The San Diego Convention Center has contributed over $13 billion to the region-
   al economy since opening in 1989, making it one of San Diego’s most important
   economic engines.

                                                                          Courtney Berg       
^back to top                                                              Office: 619-231-9977 

                                                                                                                                                                                                                                      Cedar Street

                                                                                                                                                                                                                                         Beech Street

                                                                                                                                                                                                                                              Ash Street

                                                                                                                                                                                                                                                                                                                 Russ Boulevard

                                                                                                                                                                                                                                                                                       A Street

                                    Columbia                                                                                                                                                               Core                                                                                                                                B Street

                                                                                                                                                                                                                                                                                                                                               C Street

                                                                                                                                                                                              Gaslamp Quarter

                     Harbor Drive

                                      Pacific Hwy.

                                                                                                                                                                                                                                                                                                                                               E Street

                                                                                                                                         Plaza                                                                                                                                                                                                 F Street

                                                     California St.

                                                                      Kettner Blvd.

                                                                                                  Columbia St.

                                                                                                                                                                                                                                                                                                                                               G Street
                                                                                                                                                                  Second Ave.
                                                                                      India St.

                                                                                                                                                                                Third Ave.
                                                                                                                             Union St.

                                                                                                                                                     First Ave.
                                                                                                                 State St.

                                                                                                                                         Front St.

                                                                                                                                                                                                                                                                                                                                               Market Street

                                                                                      Marina                                                                                                                                                                                                                                                    Island Ave.

                                                                                                                                                                                                                                                                                                                                               J Street

                                                                                                                                                                                                                                                                                                                                               K Street
                                                                                                                                                                                                                                                                                   Eleventh Ave.
                                                                                                                                                                                                                 Seventh Ave.

                                                                                                                                                                                                                                Eighth Ave.

                                                                                                                                                                                                                                                     Ninth Ave.

                                                                                                                                                                                                                                                                  Tenth Ave.
                                                                                                                                                                                                    Fifth Ave.

                                                                                                                                                                                                                                                                                                              13th St.

                                                                                                                                                                                                                                                                                                                          14th St.

                                                                                                                                                                                                                                                                                                                                                                    17th St.
                                                                                                                                                                                                                                                                                                                                                       16th St.

                                                                                                                                                                                                                                                                                                   L Street

                                                                                                                                                                                                                                                                               Imperial Avenue

                                                                                                                                                                                                                                                                                                                            . Commercial St.

                   East Village
                   Cortez Hill
                   Gaslamp Quarter
                   Little Italy
                   Horton Plaza

               Downtown San Diego Neighborhoods                                                                                                                                                                                                                                                                                          0       300              600          900

                                                                                                                                                                                                                                                                                                                                     Source: Centre City Development Corporation
                                                                                                                                                                                                                                                                                                                                                                                     1200 ft.

                                                                                                                                                                                                 Courtney Berg                                                                                                 
^back to top                                                                                                                                                                                     Office: 619-231-9977                                                                                           

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