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Welcome
WELCOME TO THE BIRMINGHAM SCHOOL OF MEDIA AND THE SCHOOL
OF DIGITAL MEDIA TECHNOLOGY AT BIRMINGHAM CITY UNIVERSITY.
If you’re interested in a high-performing career in a media or
multimedia environment, you’ve certainly come to the right place. The
Birmingham School of Media and the University’s School of Digital
Media Technology have both built an excellent national and regional
reputation for the provision of high-quality media education and skills.
The pillars of our success are the extensive professional expertise of
the teaching staff we employ; the cutting-edge, relevant and practice-
based courses that we deliver; and the calibre of the graduates that
we produce.
When you come to Birmingham City University and study within
the Birmingham School of Media or the School of Digital Media
Technology, you’ll be joining one of only 19 universities nationally, and
currently the only one in the Midlands to have been granted Media
Academy status. This accreditation is awarded by Skillset, the industry
body that supports skills and training for the creative media industries
by developing media education in the UK. This award has been made
on the strength of our work with industry to develop the highest quality
media training in the UK – education that is designed to put you in the
best possible position as you look to enter the world of work within the
media and multimedia industries.
We hope you do choose to study with us and we look forward to
welcoming you in the near future.
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    This prospectus provides information on undergraduate          The School of Digital Media Technology, part of the
    media and multimedia courses offered through the               Faculty of Technology, Engineering and the Environment,
    Birmingham School of Media and the School of Digital           offers technology-based multimedia courses ranging
    Media Technology at Birmingham City University. The            from film and television production to music, sound and
    information is organised for you to gain insight to the        multimedia technology.
    courses we offer and how we can support your learning
                                                                   Please note that the Birmingham Institute of Art and
    experience.
                                                                   Design (BIAD) also offers some courses in Visual
    The Birmingham School of Media, part of the Faculty of         Communication and Animation, which are also included in
    Performance, Media and English, offers media courses in        this prospectus. For the BIAD prospectus, please contact
    a range of production areas, including journalism, radio,      our advice centre Choices, which is detailed opposite.
    TV, photography, web and new media, public relations and
    music industries. Our aim is to produce thinking media
    workers by balancing our focus on skills and professional
    practice with academic study and research. This gives our                           GET THE FREE APP FOR YOUR PHONE
    graduates both the skills to help them clinch that first job                        AT HTTP://GETTAG.MOBI
    and the intellectual capacity to allow them to go on and
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    build a rewarding and successful career.
                                                                                       To save the contact details of
                                                                                       Choices on your phone, please take
                                                                                       a photo of this Microsoft Tag.
                                                                                                                              3




If, after reading this prospectus, you require further information, please do not hesitate to contact us. There are many
ways of getting in touch with us and open day events that you can register to attend:

Birmingham school of Media               school of digital Media Technology        Choices, Course Information and Guidance
Birmingham City University               Birmingham City University                City North Campus
City North Campus                        Millennium Point                          Birmingham City University
Perry Barr                               Curzon Street                             Perry Barr
B42 2SU                                  Birmingham                                Birmingham
                                         B4 7XG                                    B42 2SU
Tel: +44 (0)121 331 5719                 Tel: +44 (0)121 331 5400                  Tel: +44 (0)121 331 5595
Email: media@bcu.ac.uk                   Email: enquiries@tee.bcu.ac.uk            Email: choices@bcu.ac.uk
Web: www.mediacourses.com                Web: www.bcu.ac.uk/tee/dmt                Web: www.bcu.ac.uk/choices
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    Contents
    About us                       6
    discover us                    8
    Alumni successes               12
    Meet our staff                 16
    Your learning experience       20
    Our facilities and resources   26
    student services               30
    Fees and funding               34
    Applying for a course          38
    International students         44
    How to find us                 114
                                                                      5



BIRMINGHAM sCHOOl OF MEdIA
English and Media | BA (Hons)                                   50
Media and Communication | BA (Hons)                             54
(Journalism/Media Photography/Web and New Media/
Public Relations/Radio/Television/Music Industries)


sCHOOl OF dIGITAl MEdIA TECHNOlOGY
Creative Game Animation and development | BSc (Hons)            60
Film Production and Technology | BSc (Hons)                     64
Film Technology and special Effects | BSc (Hons)                68
Multimedia Technology | BSc (Hons)                              72
Music Technology | BSc (Hons)                                   76
sound and Mulitmedia Technology | BSc (Hons)                    82
sound Engineering and Production | BSc (Hons)                   88
Television Technology and Production | BSc (Hons)               92

Multimedia Technology | FOUNDATION YEAR                         98
sound Engineering and Production | FOUNDATION YEAR              102


BIRMINGHAM INsTITUTE OF ART ANd dEsIGN (BIAd)
Animation | BA (Hons)                                           106
Animation for Games design | BA (Hons)                          106
Visual Communication | BA (Hons)                                110
(Graphic Communication/Illustration/Moving Image/Photography)
6   About us
                                                                                                                           7


BIRMINGHAM CITY UNIVERSITY IS COMBINING WORLD-LEADING RESEARCH WITH PIONEERING
TEACHING METHODS TO CREATE A DYNAMIC LEARNING ENVIRONMENT.

Birmingham City University is a vibrant, multicultural        team sports including five-a-side football and cricket.
university with around 23,000 students and more than          A soon-to-be-completed all-weather pitch will add the
2,000 staff. Our six faculties are spread across eight city   finishing touches to the centre, which is located close to
campuses.                                                     our City North Campus.
We have a long history of learning provision in               For more information about Birmingham City University,
Birmingham dating back to 1843. After gaining university      visit www.bcu.ac.uk
status in 1992 we were known as the University of Central
                                                              The Birmingham School of Media and the School of
England until changing to our current name in 2007.
                                                              Digital Media Technology at Birmingham City University
Our reputation for practical, professionally relevant         together are one of only 19 university centres nationally
courses and excellent teaching is making us a first           to have been awarded Media Academy status by Skillset,
choice for students. According to UCAS figures, last          the Government’s Sector Skills Council for the media
year Birmingham City University saw the biggest rise in       and audiovisual industries. We were awarded Media
student applications of any UK university.                    Academy accreditation on the strength of our professional
                                                              capability and our work with industry.
Our research work is attracting attention too, having been
classed as ‘world-leading’ in the independent Research        With a focus on innovation, creativity and enterprise,
Assessment Exercise (RAE) 2008.                               the Birmingham School of Media offers a wide range of
                                                              courses, ranging from undergraduate and postgraduate
We have built strong partnerships with industry and the
                                                              programmes to professional and short courses geared
professions to ensure that every aspect of our courses
                                                              towards the media industry.
equips you with the skills and qualifications you need in
today’s job market. In fact, many of our courses involve      The School of Digital Media Technology currently delivers
work placements, helping to make our graduates highly         three foundation programmes, six undergraduate
employable.                                                   programmes and four professional development
                                                              programmes. All courses within the School are accredited
We’ve invested heavily in innovative technology to give our
                                                              by the Institution of Engineering Technology (IET) and
students the best possible preparation for their chosen
                                                              their successful completion meets the educational
careers. Facilities across the University include a mock
                                                              requirements for IEng status.
law court, a virtual radiography suite, broadcast studios,
fashion workshops, a mock operating theatre and many          The Schools and their courses have an excellent
more.                                                         reputation due to the wealth of knowledge and experience
                                                              offered by staff, made up of both academics and media
Our commitment to the future is underlined by the multi-
                                                              industry professionals. This, coupled with a strong
million pound investment we’re making over the next five
                                                              focus on industry placements, has led to the Schools’
years. Plans include new student accommodation and a
                                                              exceptional track record for graduate employability.
£7m City North Sports Centre, which boasts an 80-station
fitness suite, an eight-court sports hall, and workout and
spinning studios.
The Centre, which opened in January, offers state-of-
the-art fitness training equipment and plenty of room for
8   Discover us...
                                                                                                       9




dIsCOVER A dIVERsE ANd RICH MIX OF INTERNATIONAl EXPERIENCE ANd EXPERTIsE
Many of the course directors and lecturers with the Birmingham School of Media and the
School of Digital Media Technology have professional experience of working overseas, as well
as extensive expertise within their own specialist fields. But it’s not just our tutors who offer an
international perspective. We offer a rich and diverse environment in which to study, and many
of our students have come to Birmingham from abroad. This is what just a selection of them
have to say about the quality of the teaching they have received:




“I decided to study at Birmingham City University because the
Media and Communication course has a good reputation. I now
work for Shenzhen television station in Guangdong, China, and
the course was perfect for my needs.”
                                                                                    Pi Yi li, China


“The wide range of modules on the course will help me with my
future career. I want to work in local government and find it
useful to look at how the media works in different countries.”
                                                                Arman Kassenov, Kazakhstan


“The most memorable aspect of the course was its hands-on
approach to the media and journalism. The course has prepared
me very well for my chosen industry and is definitely worth the
time and effort it demands. The tutors are also a credit to the
University and have given me tremendous support during the
course, both on a personal and an academic level.”
                                                                          Bhavya Tripathi, India
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     dIsCOVER PROFEssIONAl PRACTICE ANd EXPERIENCE THAT Is KEY TO YOUR lEARNING EXPERIENCE
     One of our key priorities is ensuring that the skills you      Media. It means that project work and placements offered
     learn are closely aligned with those required in the working   to students from outside organisations and companies
     world. That’s why we place strong emphasis on our              can now be centrally co-ordinated and delivered. This is
     students gaining real work experience as an integral part      tremendously important, because professional practice and
     of their studies. In an innovative move, we have recently      the development of hands-on skills play a key role in your
     set up a production hub within the Birmingham School of        learning experience.


     dIsCOVER AN INNOVATIVE UsE OF VIRTUAl ENVIRONMENTs
     A Birmingham City University project led by the School         them a real taste of running a major event. The show
     of Digital Media Technology is researching the use of          represents student work from across all of the School’s
     a three-dimensional, virtual environment for learning          specialist media subjects, including television, radio,
     and assessment. The Learning in Virtual Environments           music industries, journalism, media photography, PR,
     (LiVE) project will see students on the BSc (Hons) Film        web and new media. It is attended by representatives
     Production and Technology undertake location scouting          from media companies throughout the Midlands. Visit:
     exercises, using the internet-based virtual world,             www.mediacourses.com/news.asp?newsID=358
     ‘Second Life’                                                  for further information.

     The Birmingham School of Media’s Summer Exhibition             Recent graduates of the School of Digital Media
     allows students to showcase their work to industry             Technology have gone on to work for companies including
     professionals, as well as friends and family. The              Universal Music, EMI Music, Dolby UK, Blitz Games,
     students organise the Blood, Sweat and Media exhibition        Audient, Wavelength StageCo Event Management, West
     themselves and stage it in an independent venue to give        Yorkshire Playhouse Theatre, Talkback Thames, BBC Big
                                                                    Screen, BBC Cardiff, and An Ideal World – California.
                                                                                                   11




               JOE HARBINsON
               Media Technology Foundation and Bsc (Hons) Music Technology
Having successfully taken the one-year media technology foundation course, Bristol-born
Joe worked hard in order to pursue his degree in Music Technology. He says: “During the
second year – the first on the BSc course - I really started to come into my own.” The next
four years of his sandwich course saw him flourish. He says: “I met brilliant artists and some
real academic geniuses. I made close friends and valuable contacts for life.” Joe helped run
the Drum and Bass and Break Beat Society which won an award for most improved society.
Following that Joe won the National Juice DJ competition, out of over 2,000 entrants, and DJ’d
round Birmingham, mainly at Digbeth’s Custard Factory.
Joe was able to spend his sandwich year with major recording company EMI, in London. This
fuelled in him a long-term career ambition. He says: “It really gave me a feel for working for a
major record company. I want to eventually own a label and put out the music I love.”




               MANdEEP CHANA
               Bsc (Hons) Multimedia Technology
Multimedia Technology student Mandeep Chana spent her industrial placement year working
with our School of Digital Media Technology. Supporting local creative businesses, Mandeep
helped to create 129 new jobs and nearly £3/4 million extra sales! No wonder she graduated
with a first class degree and won a prestigious prize for the best student contribution.




               ZARA BURROUGHs
               Bsc (Hons) sound and Multimedia Technology
Zara’s application to Birmingham City University was influenced by the course’s broad scope
and support for her career aspirations. Offering practical, in-depth study of sound generation,
recording and production, the degree also takes in development of innovative multimedia
techniques. These offer wide-ranging potential to inform, entertain and educate in both
business and consumer sectors. Lead singer and promoter of local rock band ‘The Shocks’,
Zara has co-founded a student group dedicated to organising live music events.
She has also recently returned to her Handsworth school to help with music-related activities
and now plans to apply for grants for a community-based music project for schools. She now
aims to have a record deal by age 22 - or work as a music producer.
12   Alumni successes
                                                                                                                              13




dANIEllA GENAs
BA (Hons) Media And Communications, MA Media Enterprise
Daniella gained the idea for her business Aspire4u, an event management, marketing and youth training provider while
studying at the Birmingham School of Media on the BA (Hons) Media and Communications. The course, along with her
experiences in the role of president of the Afro-Caribbean Society (ACS) were both influential in her decision to start the
company, which she did on finishing her degree.
Daniella subsequently took the decision to return to Birmingham City University to embark on the MA Media Enterprise
course in order to further expand her knowledge and skill base. Her positive experience at the School of Media has
made her passionate about helping other students and she now offers training and work experience opportunities in her
business, something she finds rewarding in itself: “I particularly enjoy working with my volunteers, who remind me of
myself when I was at uni – fresh-faced and ready for a challenge. It makes me happy to know that many of them look up
to me as a role model. I therefore try my best to act as such and work tirelessly to ensure that my projects and events are
of a high standard.”

“If I had not studied at the Birmingham School of Media, I do not think I
would be in the position I am now – that of an up-and-coming entrepreneur,
who gets to live out her passions every day.”

sUCHET BOUdON
Media-Based Professional development Programme
After successfully completing a degree in animation, Suchet Budon decided to enhance his employability with
additional technical and business skills relevant to the jobs he wanted to secure. Suchet’s professional development
programme included short courses in multimedia scripting, website design and media business skills. Within months
he had found new work utilising the skills he had acquired. This included a five month contract to develop a website
for an internationally renowned children’s foundation and a commission to produce a film for a major fire security
company.

“The course gave me the skills and confidence to apply for better jobs. The
business negotiating and planning skills have particularly helped me to secure
work in areas such as corporate video production, before employers have even
seen my movie showreel!”
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VICKI HARRIs
BA (Hons) Media And Communications
Since graduating in 2004, Vicki Harris has been carving out a successful career in the television industry – and has even
been invited to speak at other universities.
She has recently been promoted to live gallery producer, working on a high-profile ITV quiz show. It’s the latest stage in a
career that has taken in a range of roles: from humble beginnings in expenses-only running work – to gain the experience
she needed – to working as a digitiser for IWC, and “little bits of researching here and there”.
She says: “Although it is possible to make it in TV without a degree – starting running a lot earlier on and working your
way up – I do feel that my degree has helped me in progressing by providing me with practical skills that have left me that
one step ahead of other applicants when applying for work. Not just that, but the understanding of industry terminology
and the confidence gained through various elements of the course have proved hugely valuable to me.

“My degree at Birmingham City University has contributed massively in
helping me with my career. But students need to understand that a degree
doesn’t guarantee everything. You have to be willing to work your backside off
for very little money, and keep pushing yourself when everyone else gives up.”


sIMON HARPER
BA (Hons) Media And Communications
After two years working in marketing, Simon turned his attention to freelance music journalism, cherry-picking from a
host of lucrative commissions.
Simon has been compiling a booklet for Digital Central on the state of the West Midlands’ music industry, featuring
contributions from leading musicians, label bosses, promoters and distributors across the region.
He has also been heavily involved in Channel 4 projects, including the broadcaster’s Directory of Disabled Contributors
as well as their 4Homes website.

“I’ve worked extensively with the people at Maverick for quite a while now,
having written a lot for them on TEN4 magazine and the 4Talent West
Midlands website. It’s given me a lot of opportunities to take on bigger projects
rather than just one-off features, because of their Channel 4 connections, and
the variety of work that has come from that is fantastic.”
16        Meet our staff

     Birmingham school of Media
     PROFESSOR PHILIP THICKETT
     Head of School, Birmingham School of Media
     Professor Philip Thickett specialises in television production and outside broadcast. He spent 26 years at the BBC,
     starting as a cameraman and working up to be an executive producer. Philip strongly believes in engagement with
     industry and ensuring that graduates are equipped with the skills needed to go into the world of media production.
     He says: “This is a place where they can take creative risks – it’s so important that they are encouraged to challenge
     themselves and the industries they work with while here. It’s important we work alongside industry so that we generate
     the right graduates for them to succeed.”


     SUE HESELTINE
     BA Course Director, Birmingham School of Media
     Sue Heseltine spent more than 20 years as a working journalist in the print and broadcasting industries. She worked
     on regional newspapers in Wales and the North of England, including The Star in Sheffield and The Yorkshire Post
     in Leeds. Sue has also worked for BBC Radio Sheffield and spent eight years as a TV journalist working mainly for
     Yorkshire’s regional news programme, Calendar, as well as Sky News and Granada TV. She continues to write a regular
     column for her local weekly newspaper.


     PETE WILBY
     Senior Lecturer in Media and Communication, Birmingham School of Media
     Pete is an experienced music journalist and broadcaster. His research interests include music promotion and amateur
     music as a social discourse. He is also a member of the Chartered Institute of Public Relations and has worked on a
     wide range of PR projects, ranging from music promotion and events management in the UK to training local authority
     communications officers in Russia. He maintains a blog, Screaming Headlines, which provides a commentary on
     current issues in journalism and PR.


     CAROLINE OFFICER
     Lecturer and Skillset Employment Engagement Manager, Birmingham School of Media
     Caroline, who worked as a television series producer at the BBC and Endemol before setting up her own digital media
     company, is innovating the way that our media students develop their contacts in the creative world by setting up
     a production hub within the Birmingham School of Media. It will mean that project work and placements offered to
     students from outside organisations and companies will be centrally coordinated and delivered. She explains: “We have
     over 300 undergraduate students and our courses place a strong emphasis on them gaining work experience; we also
     get many requests each week about opportunities for students. It is important that we centralise these requests and
     ensure they are dealt with professionally.”
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     school of digital Media Technology
     DR BEZ SHIRVANI
     Head of School, School of Digital Media Technology
     Dr Bez Shirvani has extensive knowledge and skills in media technology as well as people management, academic
     curriculum development, teaching/learning experience, research, resource planning and management and
     professional development at all levels. He has been able to bring disparate groups together in order to manage and
     collaborate in multi-disciplinary projects, such as Creative Networks – the largest networking and collaborating
     event for screen, sound and interactive media in the West Midlands – and the Media Vault, which assists digital media
     creation via the use of cutting-edge facilities and expertise.


     DR ANDREW BOURBON
     Course Director, School of Digital Media Technology
     Dr Andrew Bourbon is an expert in sound engineering and music technology, who is keen to explore the possibilities of
     sound and acoustics, how it can be mapped visually and how sound can be used within other areas of the arts. Although
     primarily a lecturer, he is hoping to develop research in this area over the next few years.


     DR CHAM ATHWAL
     Senior Academic, School of Digital Media Technology
     Dr Cham Athwal co-ordinates technology transfer projects and has led a myriad of research projects. A research
     scientist, he is skilled in software development, web technologies and multimedia. His specialisms are 3D virtual
     environments and image processing, particularly digital video. As part of his extensive research, he has developed
     sophisticated software tools to support video processing, which enables users to track objects in video streams.


     MATHEW RANDALL
     Senior Lecturer, School of Digital Media Technology
     As a senior lecturer, Mathew challenges his multimedia students and pushes the technological boundaries. As well
     as teaching the Adobe Flash platforms, he uses his multimedia expertise as a VJ (video jockey) outside the university.
     At gigs, he takes existing video and modifies and manipulates it live, using the images as an interactive backdrop to a
     performance.
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JAN SIEKIERSKI
Senior Lecturer, School of Digital Media Technology
Jan specialises in 3D modelling and animation, having previously worked in industry on contracts covering most of
Europe, working with such prestigious firms as Arup and Atkins. As well as research into CAD applications, he has
developed a number of short courses for freelancers and SMEs who want to improve their skills in 3D Studio Max
or Maya modelling and animation packages, both of which are used extensively in the graphics and CGI animations
business.



STEPHEN GORDON
Senior Lecturer, School of Digital Media Technology
Stephen is a former freelance scriptwriter and director of corporate videos. He teaches video production, giving
students the skills needed to work in the industry. Keen to maintain his handle on the world of video production, he
keeps in regular contact with those working in the field.


DAVE TAYLOR
Senior Lecturer, School of Digital Media Technology
Dave, previously a corporate video and multimedia production manager, has been actively involved with the creative
community, successfully engaging with 300 eligible SMEs and freelancers by providing subsidised access to the content
creation and distribution facilities based at Millennium Point over the last five years.



IAN WILLIAMS
Lecturer, School of Digital Media Technology
Dr Ian Williams is a lecturer in digital media. He is an expert in digital image processing and is working on a number of
research projects, including an intelligent tracking system. He delivers the digital audio technology module.
20        Your learning experience




     Birmingham school of Media
     New students at the Birmingham School of Media are            are compulsory and there is a high level of employer
     introduced to the BA (Hons) Media and Communication           engagement, which will help you to develop professional
     programme through an intensive induction week. At this        attitudes and practices.
     time, you will be introduced to staff and your fellow first
                                                                   Your personal development is encouraged so you will be
     years and this is when you will (with guidance) select your
                                                                   asked to identify and, with guidance, to reflect on your
     first year options. During this week, you will also be made
                                                                   own learning needs throughout your degree. Support
     familiar with the School and its academic and admissions
                                                                   is offered by tutors, guest speakers and peers through
     procedures.
                                                                   lectures, talks, workshops and online forums.
     You will be assigned a pastoral tutor, who – together
                                                                   The Quality Assurance Agency (QAA) for Higher Education
     with the student services department – will be there
                                                                   provides the basis for the academic standards on the BA
     to help with any problems you may have, or to give you
                                                                   courses we offer. During your degree programme you will
     advice about modules, placements, careers, etc. All staff
                                                                   learn about communication, media and cultural forms
     are available for academic tutorials at times which are
                                                                   and processes; understand a range of concepts, theories
     advertised on their doors; they can also be contacted by
                                                                   and approaches and how to apply these in a practical
     phone or email.
                                                                   situations; and develop skills in critical analysis, research,
     The BA (Hons) Media and Communication degree                  production and communication.
     is designed to provide you with an equal balance
                                                                   Guidance from media employers, including the Chartered
     of academic and theoretical study, along with the
                                                                   Institute of Public Relations, is also taken into account,
     specialist and transferable skills needed to perform as
                                                                   particularly in relation to current technologies and
     a professional within the media industry. Placements
                                                                   working practices included in the syllabus.
21
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                                                                                                                           23




school of digital Media Technology
You’ll find that the School of Digital Media Technology’s   learning environment; one that will produce highly
success is the result of a careful balance between          competent media technologists, who can continue to
the teaching of future professional practitioners and       develop not only themselves but also the wider industry.
participation in appropriate research and consultancy       We therefore place a strong emphasis on problem-
activities, plus a close partnership with industry.         solving, teamwork and wider appreciation of industry
                                                            issues, as well as practical and theoretical knowledge.
The School offers full and part-time courses in a wide      Our course portfolio is designed to reflect the existing
range of subjects relevant to the multimedia industry.      needs of the multimedia industry while also providing
While we are committed to a multi-disciplinary approach,    opportunities for new developments. Each course has
all of our courses have a strong sense of individual        been carefully developed to meet the specific needs of
purpose and are underpinned by a range of both practical    both students and prospective employers.
and academic activities. All of our staff are involved in
teaching, including our researchers, and this provides a    When you join the School of Digital Media Technology,
cohesive sense of community.                                you will be welcomed into a supportive environment that
                                                            is social, interactive, inclusive, approachable, respectful,
The teaching and assessment that you will experience        fun and consultative – an environment in which diversity
is driven by our desire to create an effective student      can be developed and explored openly.
24




     Excellence in the arts
     Birmingham City University has an enviable and growing         including the renowned 520-seat Adrian Boult Hall, 150-
     reputation for excellence in both the traditional and          seat Recital Hall uniquely equipped for performance with
     digital arts. From music to media, and film to fashion,        technology, six recording studios and a specialised and
     our students regularly win awards and gain national            extensive music library.
     recognition for their achievements. You’ll see them on
     television and on the stage, hear them performing in           Birmingham School of Media is one of only two schools in
     concert halls, jazz clubs and on CD, and see their works       the Midlands with Skillset Media Academy status. Skillset
     in art galleries and on the high street.                       is the industry body which supports skills and training to
                                                                    ensure the UK’s creative media industries maintain their
     Birmingham Institute of Art and Design (BIAD) is one of        world class position, and centres must undergo rigorous
     the country’s leading centres for art and design. Its recent   evaluation to achieve academy status.
     success is reflected by its strong performance in the
     Independent Complete University Guide league for 2009,         The School of English enjoys a strong research profile
     which saw its Art and Design provision leap 21 places up       with five professors and two readers, a number of staff
     the table.                                                     with internationally recognised work to their names, and
                                                                    a world-renowned research unit for English language
     Birmingham School of Acting’s provision is professionally      studies. Notably, the School collaborates with the
     accredited by the National Council for Drama Training and      National Academy of Writing to offer a prestigious course
     the School occupies exceptional bespoke facilities for the     that enables developing writers to learn from leading
     training of actors, including 11 studios with sprung floors,   professionals.
     acoustic panelling and air displacement systems. The
     School enjoys an excellent relationship with the industry -    Whether providing a platform for emerging professionals
     locally, regionally and nationally.                            through our New Generation Arts showcase, or
                                                                    encouraging the next generation of talent through our
     Birmingham Conservatoire is an internationally                 Junior Conservatoire, acting summer schools and pre-
     recognised centre for teaching, research and the               University art and design courses, the University remains
     performance and composition of music. It has some of the       a key player in the West Midlands arts scene.
     finest performing and teaching facilities in the country,
25
26        Our facilities and
          resources


     BIRMINGHAM sCHOOl OF MEdIA
     The production side of media has a heavy reliance on
     technology, and we aim to ensure that students have
     the best possible introduction to working with this
     equipment to prepare them for careers in the industry.
     The Birmingham School of Media therefore offers a full
     range of industry standard facilities.

     Over the next five years, the University is also developing
     a new city centre site, where the Birmingham School of
     Media will be based. Included in this new build will be
     state-of-the-art media production facilities.
                                                                                                                             27




City North Campus                                              screen Media lab Facilities
Students at the Birmingham School of Media have                In addition to the City North Campus, the Birmingham
exclusive access to the range of on-site media facilities at   School of Media has a second site in the city centre which
our City North Campus in Perry Barr, which include:            it shares with the New Technology Institute (NTI), an
                                                               award winning centre for training, meetings and seminars
 • Television studio
                                                               and is an Accredited Training Centre for Adobe, Apple
 • Video location filming and editing equipment                and Avid.
 • Photographic lighting spaces and digital darkrooms          Within the NTI Screen Media Lab is a purpose-built centre
 • Digital SLR cameras                                         for enterprise and innovation in screen media and visual
 • Newsrooms for print and broadcast journalism                design, and is fully equipped with specialist screen, sound
                                                               and post-production equipment, including:
 • Digital broadcast radio studios
 • Audio editing suites and portable audio recorders            • A complete High Definition outfit, comprising
                                                                  camera, lighting, capture and editing facilities,
 • Production suites for multimedia and print work.               enabling the production of cinema quality material –
Workstations in these facilities are equipped with industry       edit suite includes 1080i or 1080p capabilities.
appropriate software and students have access to                • Digital video playback system, which includes Sky
additional useful technologies, such as news feeds, CD and        HD.
DVD writers, and web space. The School is supported by a
                                                                • An audio suite that houses a sound booth for
team of highly experienced and dedicated technicians, who
                                                                  recording voiceovers and sound effects.
are available to assist you with using this equipment.
                                                                • A flexible training area with dual monitor technology.
We are continually upgrading our facilities in order to keep
abreast of changing technologies in the media industries,      Screen Media Lab is a specialist facility to deliver the
aiming to improve not only our equipment and software,         short courses and projects that we offer, which are
but also the organisation of our spaces. In recent years,      targeted at professionals from the creative industries,
we have replaced our television studio and video editing       helping them to ‘upskill’ and keep up to speed with the
system, expanded our facilities by adding new publication      latest industry developments.
and audio editing suites, and purchased a number of digital
cameras and flash media audio recorders.
28




     sCHOOl OF dIGITAl MEdIA TECHNOlOGY
     Multimedia students at the School of Digital Media
     Technology can also take full advantage of a
     comprehensive range of state-of-the-art technology
     and equipment.
                                                                                                                            29




Audix studio                                                 Blue screen complex
The Audix studio is our main mixing space on the Sound       The main studio features a blue backdrop curtain for
Engineering course. Featuring a vintage Audix analogue       Chromakey work and a pattern recognition grid for use
console, Pro Tools HD, Digidesigns’ C24 control surface      with the Orad Virtual Studio. Filming is via 3x Sony DSR570
and high quality monitoring. The space is ideal for mixing   Widescreen DVCam camcorders and 3 JVC GY-HM700 Solid
and post production work, coupled with a large recording     state camcorders fitted with a high performance Canon 14x
environment, it is also a great tracking space.              HD lens, (incorporating Native Quick Time file recording in
                                                             the ready-to-edit format used by Apple’s Final Cut Pro™)
Toft studio                                                  on Vinten Vision 6 tripods fitted with Fujinon zoom & focus
The Toft studio is our second large control room space –     hand control and Sony 5 inch mono studio view finders.
complete with a Pro Tools HD digital system coupled to an    Also part of the complex is the Foley Studio which is
analogue Toft ATB mixing console. The room also contains     allocated to post production audio for the moving image.
an isolated vocal booth that can be used in combination      Featuring a recording system and a large screen, the space
with the large recording space.                              allows sound and film students to work on sound effects
                                                             for film and other visual media.
Other sound Facilities
The sound recording facilities are expanded with a           Central to the working of the complex is the Gallery. It
medium sized isolation booth coupled to two recording        consists of numerous viewing monitors, an SDI Digital
booths (known as the Drum Tank and Mix 3/4). There are       Mixing desk and a rack unit for housing the various rack
also two separate mixing spaces (mix 1/2 with another        modules for the Orad Virtual Studio system, mixing desk
nearby isolation booth). An anechoic chamber can be          module and other signal control units. Computers used for
used for acoustic testing, but also doubles as a third       the Studio Autocue system are located in the Gallery desk,
recording space with a separate control room.                as well as the Orad control PC and we have installed an
                                                             Apple based Edit Suite for direct to disc capturing from the
Video Production lab                                         studio as well as playback and other features to enhance
                                                             the level of applications available.
The 150-video suite holds 25 editing workstations with
one connected to a projector for teaching purposes. The      Other facilities include a TV studio, mix rooms, the Orchard
teaching station also has access to a DVD player, VHS        Apple Mac lab and other audio labs and an audio visual
player and a surround sound system. To keep in line          facility.
with a professional approach and allow students to work
privately and undisturbed there are also three video
editing suites which are partitioned from the main room.
30   Student Services
                        Making the transition to university can be a big step at any age. That’s why our
                        ASK! Student Services team offers Advice, Support and Knowledge on a wide
                        range of issues.



                        JOB PROsPECTs
                        Our careers service is here to help both current students and graduates – you
                        can continue to benefit from our support for up to five years after finishing
                        your course. You can improve your CV or interview skills with us or use our
                        virtual learning tool Moodle to research employment opportunities. We also
                        offer access to employers through our recruitment fairs, lectures and expos.
                        If you’re looking to earn some extra cash while you study, we can help you to
                        find part-time work that will fit in with your course timetable.

                        HEAlTH ANd WEllBEING
                        We can help you to find local doctors, dentists and other health care services,
                        and provide support with registration if needed. Our mental health adviser
                        can provide confidential advice and support, and act as a link to external
                        organisations. Counsellors are available to talk over concerns such as
                        relationship difficulties, exam anxiety and depression.
                        If you have a disability, our disability advisers make sure that you get the
                        support you need while studying with us. We hold a list of university-trained
                        support workers who can assist with note-taking, photocopying, reading, etc.
                        We also provide professionally qualified British Sign Language interpreters
                        and dyslexia support tutors.
                        Our multi-faith chaplaincy team works with students from all faiths and
                        is available 24 hours a day to offer welfare advice and support on spiritual
                        and personal concerns. Active Students’ Union societies include Buddhist,
                        Christian, Islamic, Jewish, Hindu and Sikh groups.

                        CHIld CARE
                        Our competitively priced, Ofsted-inspected nurseries offer a welcoming and
                        stimulating environment to children from six months of age. We hold both the
                        SureStart Award and the Gold Award for the Quality Framework. Our nurseries
                        at the City North and Edgbaston campuses are open 7.30am-5.45pm, Monday
                        to Friday, for 50 weeks per year, and offer full-time and part-time places. We
                        also provide holiday play schemes and breakfast and after-school clubs for
                        school age children.
31
32




     MONEY MATTERs
     You may feel anxious about your finances and be wondering how you are
     going to manage to pay for your tuition fees, living expenses and other costs
     associated with going to University.
     We are here to provide information and advice on a range of financial
     concerns, including:
      • debts (credit cards, loans, overdrafts)
      • gas, electric, water bill issues
      • contact with trusts and charities
      • basic money management and budgeting skills
      • tax
     We are also responsible for the allocation of money from a number of student
     hardship funds including the Access to Learning Fund, a discretionary fund
     subject to means testing and availability, which may help you with:
      • course costs – books, travelling expenses, etc.
      • living costs
      • child care and nursery fees

     VIsAs ANd IMMIGRATION
     Our International Student Advisors offer a wide range of services for both new
     and continuing international students.
     We can provide advice and support on:
      • Visa extensions
      • Travel outside the UK while studying
      • Funding and finance issues
      • Applications for student finance
      • Working during your studies
      • Working after your studies
      • Personal matters such as homesickness and adjusting to life in the UK
     For further information about any of the above services, please contact ASK!
     Student Services on +44 (0)121 331 5588 or visit:
     www.bcu.ac.uk/studentservices
33
34     Fees and funding

 There are two main costs involved in going
 to university – tuition fees and living costs.
 For our 2010/2011 student intake, tuition
 fees can be up to £3,290 (or as set by
 UK Government) for full-time first
 degrees, Higher National Diplomas and
 most Foundation degrees*. In addition,
 we estimate that you will require
 approximately £6,000-£7,000 per year to
 cover the cost of accommodation, heating,
 food, books, stationery, travel and other
 basic living expenses.

 *If you already have an equivalent level
 qualification, you may be charged a higher
 fee for your course.

 Visit: www.bcu.ac.uk/ug-elqs for
 further information.
                                                                                                                                  35




FUNdING FOR FUll-TIME sTUdENTs
The main sources are:
 • Student Loans                                                 Bursaries
                                                                 We can award students bursaries which do not need to be
 • Maintenance Grants
                                                                 repaid. In 2010/11, bursaries can be up to £525 per year
 • Special Support Grants                                        and are available to anyone paying a tuition fee of £3,290
 • Bursaries                                                     and receiving Maintenance or Special Support grants
                                                                 from the Government.
Additional grants include the Adult Dependant’s Grant,
Childcare Grant, Parent’s Learning Allowance and                 How do I know if I qualify for a grant or loan?
Disabled Students’ Allowance.
                                                                 You will need to apply online via Student Finance England
student loans                                                    at www.studentfinanceengland.co.uk or contact them for
These are Government loans – you repay them in                   an application form.
instalments after completing your course once you’re             They can also give you information about whether you
earning over £15,000 a year. You could be eligible for:          qualify for any grants and how big a loan you’re entitled
 • Tuition fee loan (up to £3,290 for 2010/2011 intake)          to. Any grants or loans for living costs will be paid directly
                                                                 into your bank or building society account, usually in
 • Living expenses loan (up to £4,950 for 2010/2011
                                                                 three instalments.
   intake)
The interest on these loans is linked to inflation, so in real   You do not need to wait until you receive an offer of a
terms what you repay is roughly the same as you borrow.          place before you apply for financial support.

Maintenance Grants                                               EU students
These are from the Government and don’t have to be               If you are an EU national, you can apply for a loan to cover
repaid. You may qualify for a Maintenance Grant to help          your tuition fees. Unless you’ve been living in the UK for
with your accommodation and other living costs. Grants           three years before the start of your course, you will not be
of up to £2,906 are available for 2009/2010 intake and           eligible for support for living costs through student loans,
depend on your income/your household’s income.                   grants or the Access to Learning Fund.

special support Grants                                           International students
This is an alternative grant of up to £2,906 for students        There are a number of scholarships and bursaries which
who are eligible for, but not necessarily receiving, means-      may be available to students from countries outside
tested state benefits (for example, if you have a disability     the EU. You may also be exempted from the higher rate
or you are a single parent).                                     international fee by showing a ‘relevant connection’ with
                                                                 the UK or EU. For more information, see the International
Eligibility is the same as for the Maintenance Grant. If         Students section on page 44.
you receive a Special Support Grant you will not have any
amount deducted from your student loan entitlement.
36




     FUNdING FOR PART-TIME sTUdENTs                                GENERAl INFORMATION
     Financial help is available towards your tuition fees and     Before you start
     other course costs. The value depends on your personal
                                                                   • Explore all the funding that you’re eligible for
     circumstances and your course.
                                                                   • Apply for your funding in plenty of time
     The main sources are:
                                                                   • Prepare a budget plan
      • Fee Grant (to help with tuition fees) paid directly to     • Research student bank accounts. Decide which is best
        your college or university                                   for you in the long term – don’t be swayed by gifts
      • Course Grant (to help with study costs, eg books,          • If you qualify for a Maintenance Grant or Special
        materials and travel) paid directly to you                   Support Grant, don’t opt out of sharing your financial
     You won’t have to repay Fee Grants or Course Grants.            information with the University on your PN1 form as
                                                                     this generates your bursary
     The maximum Fee Grant you can get is based on how             • Save as much money as possible before starting your
     ‘intensive’ your course is and how long it will take to         course. The first year and particularly the first week
     complete compared with an equivalent full-time course.
                                                                     can be expensive – new books, course materials, rent,
     Your household income and whether you have a live-in            deposits … not to mention socialising!
     partner or dependent children will influence the amount       • Prepare a budget – use our innovative online
     of grant you receive. If you’re receiving certain benefits,     calculator at:
     you will get the maximum Fee Grant and the maximum
     Course Grant available for your course.                         www.bcu.ac.uk/studentservices/studentcalculator

     To apply for the Fee Grant and Course Grant, both you and
     your course must be ‘eligible’. Your course must last at
     least one year; be a higher education course leading to a
     qualification such as a Certificate or Diploma of Higher
     Education, an HNC, HND, BA or BSc; and must not take
     more than twice as long to complete as the equivalent
     full-time course. Postgraduate courses, part-time Initial
     Teacher Training courses and concurrent part-time
     courses aren’t eligible.
     You can also apply to the Access to Learning Fund. To find
     out more about funding sources, visit:
     www.direct.gov.uk/en/educationandlearning
                                                                                                                            37




Things to remember                                            How we can help
If you’re living in University accommodation, you will        Once you’ve enrolled as a student with us, our
need to pay a deposit of £150 to hold your room. Costs        Employment Zone can help you find part-time work to
of course books and materials vary, but average around        support yourself. Over the last year the Employment Zone
£300 per academic year. Your faculty can advise you.          has advertised over 900 vacancies directly to Birmingham
                                                              City University students. Our services include an online
To avoid delays in receiving your funding:
                                                              vacancies board and the Student Job Shop Drop In for
 • Apply for the correct tuition fee for your course          advice on working while studying. We also operate a ‘One
 • Provide your National Insurance number                     Stop Hire Scheme’ where employers visit our campus and
                                                              interview only Birmingham City University students for
 • If you apply online, also print a copy of the form,        part-time roles.
   sign it and post it – it can’t be processed without your
   signature                                                  Our Student Financial Service offers advice on budgeting,
                                                              debt management and emergency loans, and also
 • If you post your application form, get a receipt or use
                                                              administers payments from the Access to Learning Fund.
   recorded delivery
                                                              It can also help you find and apply to trusts and charities
 • Provide the correct bank account details – this is often   for financial assistance.
   where things go wrong!
  • If you’ve been waiting for four weeks or more, contact    Where can I find out more?
     Student Finance England for progress on your             If you anticipate difficulties with funding or if you would
     application                                              like to discuss the financial implications, please call or
If you still haven’t received your funding, speak to our      email before you apply and we will be happy to help.
Student Services team. There are always solutions and we       Tel: +44 (0)121 331 6387
may even offer you an interest free short-term loan.           Email: student.finance@bcu.ac.uk
                                                              Detailed information on fees and student financial
                                                              support is also available from:
                                                               • Aimhigher www.aimhigher.ac.uk
                                                               • Directgov www.direct.gov.uk/en/educationandlearning
                                                               • Your local authority
38        Applying for a course



     step 1:
     Entry requirements
     Once you’ve found the course you’d like to apply for,
     it’s important that you make sure you have, or are
     aiming to achieve, the entry requirements for that
     course. We accept a wide variety of qualifications to
     meet the general entry requirements for our first (or
     undergraduate) degrees, foundation degrees and higher
     national courses.
     Some courses have specific entry requirements. For
     some, an interview, audition or portfolio review is an
     essential part of the selection process. Please check
     the relevant course page for details. You can contact our
     friendly advisers for guidance on +44 (0)121 331 5595.
     If you already have an advanced qualification or
     significant relevant experience, you may be eligible for
     admission with credit, enabling you to be admitted to a
     later stage of the course.
                                                                                                                                   39




FIRsT dEGREE COURsEs                                                  FOUNdATION dEGREEs/HIGHER NATIONAl
Candidates will need one of the following as a minimum:               dIPlOMAs/CERTIFICATEs (HNd/C)
 • Two passes at GCE A Level/AVCE                                     Normally, you should satisfy one of the criteria for first
                                                                      degree courses. However, for some foundation degrees
 • Three Scottish Certificate of Education/Scottish                   and higher national courses, one GCE A Level/AVCE is
   Qualifications Authority passes at higher level                    acceptable.
 • Four Irish Leaving Certificate passes at higher level
 • National Certificate or Diploma awarded by BTEC/                   NATIONAl dIPlOMAs/CERTIFICATEs
   Edexcel                                                            A minimum of four GCSE passes at grade C or above,
                                                                      including English.
 • Higher National Certificate or Diploma awarded by
   BTEC/Edexcel
                                                                      COMPETENCE IN ENGlIsH lANGUAGE
 • Advanced Diploma
                                                                      Our courses are taught and assessed entirely in English.
 • Progression Diploma                                                Therefore, if your first language is not English, you will
 • Cambridge Pre-U Diploma                                            need to demonstrate appropriate proficiency. See the
                                                                      International Students section on page 44 for further
 • International Baccalaureate Diploma (24 points or
                                                                      information.
   above)
 • Welsh Baccalaureate Advanced Diploma                               OPPORTUNITIEs FOR All
 • Diploma in Foundation Studies (Art and Design)                     We’re committed to an admissions policy that provides
 • Successful completion of an Access to Higher                       opportunities for people from all educational backgrounds
   Education course*                                                  and experience. We welcome applicants with a mix of
                                                                      academic and vocational qualifications and consider each
 *Successful completion is defined as modules/units worth at          application on its merits. For those without standard
 least 80 per cent of the available course credits passed, with       entry qualifications we may take account of alternative
 at least 75 per cent of those credits achieved at Level 3 and        qualifications and/or relevant experience.
 the remaining credits at Level 2. Some courses require more
 credits than this – please use the contact details on the relevant
 course page to get more information. Applicants holding an
 Access to Higher Education qualification will need a suitable
 range of experience appropriate to their course.
40




     step 2:
     Making your application
     UNdERGRAdUATE                                                POsTGRAdUATE
     Full-time                                                    Research degrees
     Applications for full-time first degrees, foundation         Application forms are available from the relevant
     degrees or higher national courses should be made            Faculty’s Research Degrees Coordinator or from the
     online through the Universities and Colleges Admissions      Research Officer in the Academic Registry. To discuss
     Service (UCAS) www.ucas.ac.uk.                               your research interest, please contact the appropriate
                                                                  Faculty.
     Our institution code for UCAS applications is B25 BCITY.
     Part-time                                                    Other courses
     Applications for part-time undergraduate courses             Applications for all other postgraduate courses should
     should be made direct to the relevant Faculty.               be made direct to the relevant Faculty. Application
     Application forms are available from the Faculty office or   forms are available from the Faculty office or can be
     can be downloaded from;                                      downloaded from;

     www.bcu.ac.uk/downloads/BCU_application_form.pdf             www.bcu.ac.uk/downloads/BCU_application_form.pdf

                                                                  Please contact our Faculty Offices to request a Media
                                                                  and Multimedia Postgraduate course prospectus.



     FACUlTY OFFICEs
     Birmingham School of Media
     +44 (0)121 221 7279
     media@bcu.ac.uk


     Faculty of Technology,
     Engineering and the Environment
     +44 (0)121 331 6400
     course.enquiries@tee.bcu.ac.uk
41
42




     step 3:
     Processing your application
 On receipt, your application form will be forwarded to the Course
 Admissions Office for consideration. If you’re called for interview or
 applicant day, you should send the department a copy of the most up-to-
 date student summary sheet in your Record of Achievement, quoting your
 UCAS applicant number if relevant. Do not send the original. Please bring
 along any specified items such as a portfolio, and be prepared to discuss
 them with the interviewer.
 After interview, if you’re considered suitable for the course, you will
 receive an offer of a place, which may be conditional upon your obtaining
 certain qualifications. The conditions will vary between courses and even
 within courses depending upon evidence of your motivation, commitment
 and previous academic record. Many of our offers will be expressed using
 the UCAS tariff point score, a system which assesses exam results. Visit:
 www.ucas.com/students/ucas_tariff/ for the latest tariff information.
 If you applied through UCAS, you will receive an official offer from them,
 but we will also send you an offer letter plus an information booklet
 telling you more about us and outlining the next steps in the application
 procedure.
                                                                                43




step 4:
After you’ve been made an offer
If you accept a conditional offer, we will confirm your place on the course
once you have met those conditions. Sometimes, even if you don’t achieve
the required grades of the offer, it may still be possible to reserve a place
on the course.
If you receive an offer of a place without being invited for interview, you
may wish to visit the University to discuss your application and see our
facilities before deciding whether to accept the offer. Our Open Days
(www.bcu.ac.uk/opendays) provide an opportunity for this, or you can
arrange an individual visit through the relevant Faculty.
If you’re not accepted on your chosen course, or your place is not
confirmed after we’ve received your results, you may find an alternative
place through Clearing. Please call the Clearing Helpline on
+44 (0)121 331 6777 from mid-August.

dEFERREd ENTRY
If you’re thinking about taking a year out before coming to the University,
we will be happy to consider your application for deferred entry,
particularly if you plan to use the time constructively.

AddITIONAl INFORMATION
All application forms are designed to provide admissions tutors with the
information they need. However, at any stage in the application process,
we might ask you for further information. Please make sure you supply all
the information requested, as without it we might not be able to consider
your application.

APPlICANTs WITH dIsABIlITIEs
If you have a disability, your application will be considered on the same
basis as others. If we make you an offer, our Disability Services team will
contact you to discuss any arrangements that may be necessary to allow
you to undertake your studies.
44        International Students
     People from all over the world choose to study at           As an international student it’s highly likely that there will
     Birmingham City University. We currently have more than     be other students from your home country, and there will
     1,500 undergraduate and postgraduate international          be many opportunities to meet and make friends with
     students from over 80 countries.                            people from different countries and cultures.
     Many of our Undergraduate courses are popular with          If you’re from overseas and considering taking up a place
     overseas students, many of whom come from; China,           at Birmingham City University, we’re sure that you will
     India, Malaysia, Nigeria and Pakistan, and we’ve            feel right at home in this welcoming environment. You can
     welcomed others from as far afield as the Central African   also expect:
     Republic, the Maldives and Turkmenistan.
                                                                  • Competitive fees and a range of bursaries
     We’ve built up partnerships with institutions all over       • Priority allocation of our accommodation
     the world including Nanjing University of Science and
     Technology, and SUIC in Thailand to name a few. These        • Free English language support
     partnerships have enhanced our international reputation      • Help with settling in through our Meet and Greet
     and led to a number of new initiatives. We recently            Service and Orientation Programme
     welcomed large numbers of teaching students from Egypt       • Social events running throughout the year
     and technology students from India.
                                                                                                                           45



ENTRY QUAlIFICATIONs                                         BURsARIEs
We accept a wide range of overseas qualifications – to       Each year the University provides a number of
find out the entry requirements for students from your       scholarships and bursaries to international students to
country, please visit:                                       cover a proportion of the tuition fee for the first year of
www.bcu.ac.uk/international/countries                        study. There are also a number of alternative sources of
                                                             funding for which international students may apply.
Please note that due to immigration regulations,
non-European students are unable to enter the UK to          We offer a number of country-specific bursaries to
undertake part-time courses.                                 students from Africa, South East Asia and South Asia. For
                                                             further details please contact:
TUITION FEEs
                                                             bcuinternational@enquiries.co.uk
Fees cover normal tuition and examination costs and
membership of the Students’ Union. They can be paid in       A loyalty bursary of 15 per cent is available to
two equal instalments at the beginning of the first and      international graduates continuing on to one of our
second semesters. Fees vary between courses – please         courses after successfully completing an Undergraduate
visit www.bcu.ac.uk/international for the full listing and   Degree, HND, National Diploma, Foundation Degree or
the latest prices.                                           Foundation Year with us.
If you can show a relevant connection with the UK or the     Our Technology, Engineering and the Environment (TEE)
EU, you may be exempt from international fees. If you’re     Faculty has a number of bursaries of up to 20 per cent of
unsure whether you would be classified as a home or          fees for well-qualified international undergraduates and
overseas student for fee-payment purposes and would          postgraduates on TEE courses.
like clarification before submitting an application,
                                                             Other possible sources of funding include the European
please complete our Fee Status Assessment
                                                             Commission, UNESCO and WHO, and voluntary
Questionnaire, which can be downloaded from:
                                                             organisations and charities.
www.bcu.ac.uk/international
                                                             There is also a range of funding opportunities specifically
lIVING COsTs                                                 for postgraduate students – these include the British
Birmingham has a relatively low cost of living and           Chevening Scholarships, which are funded by the Foreign
depending on your lifestyle, you will need around            and Commonwealth Office and administered by the
£6,000-£7,000 per year (around £600 per month) for           British Council, and the Commonwealth Scholarships &
accommodation and living expenses (excluding tuition         Fellowships Plan, which are available to students from
fees). Your first few weeks here will be the most            Commonwealth countries and British dependencies. Visit:
expensive, since as well as paying your fees, you may        www.bcu.ac.uk/international for more information.
need books and equipment. Remember, you won’t be
eligible for UK welfare benefits but most of you will be
permitted to work. We have an Employment Zone that
can help you find part-time and vacation work.
46
                                                                                                                            47



ACCOMMOdATION                                                 EU sTUdENTs
You will be given priority for self-catering bedrooms in      We have a large number of full-time students from EU
University accommodation for the duration of your course,     countries, as well as students participating in a Socrates/
provided we receive your application before the start of      Erasmus exchange scheme. Those who are nationals or
term. Living in our halls of residence is an ideal way to     the children of nationals of EU member states and who
meet people. For more information visit:                      have been an ordinarily resident in European Economic
www.bcu.ac.uk/accommodation                                   Area countries for three years prior to commencing their
                                                              course are normally classed as home students for fee-
sTUdENT sERVICEs                                              paying purposes.
As well as offering advice to international students, we
organise a programme of social and cultural events,           CONTACT Us
orientation programmes, fun social activities to meet         Completed applications can be forwarded to us at:
other students, a mentoring scheme and a newsletter to
                                                              Fax: +44 (0)121 331 6314
keep you updated.
                                                              Email: africa@bcu.ac.uk
ENGlIsH lANGUAGE REQUIREMENTs                                     or southasia@bcu.ac.uk
All tuition, examinations and subject material will be in         or southeastasia@bcu.ac.uk
English, so you will need a certain level of proficiency      For all other enquiries and advice:
in the language. We may require you to have gained a
recognised English qualification before commencing your       Tel: +44 (0)121 331 6714
studies. A full list of the minimum accepted qualifications   Email: bcuinternational@enquiries.uk.com
is available at bcu.ac.uk/international, but please check
with your faculty, as some courses may require a higher
level of proficiency.
If you fall below the minimum English language entry
requirements we may make you a conditional offer
subject to attendance at one of our English language
courses prior to starting your main studies. These
vary from a five-week or 10-week course to bring your
language skills up to scratch to a full-time one-year
programme, the Foundation Certificate in English for
Academic Purposes (FCEAP).
All international students are also welcome to attend our
free English classes alongside their studies.
You can find further information on our English language
courses at:
www.bcu.ac.uk/international/programmes-study/english
48
49
50   ENGlIsH ANd MEdIA                     | BA (Hons)

     TARIFF SCORE             280 points (including an A level in English, see web for details)
     FACULTY                  Faculty of Performance, Media and English
     STUDY LOCATION           School of English; City North Campus
     APPLICATION              UCAS code QP33
     DURATION                 3 years FT | 5 years PT


     KEY FACTs

     Small and friendly, our School of English offers study across a diverse range of areas, each supported by
     specialist staff. Recently relocated into a cluster of bright, airy studios on the University’s City North Campus, two
     minutes’ walk from our main Kenrick Library, the School has an established and growing Research profile and is
     home to the National Academy of Writing.
     Our undergraduate English programme is designed to introduce you to the various subjects embraced by English
     studies, while allowing you to specialise in an area of particular interest to you. Whichever course you choose,
     your first semester will act as a foundation for your further study during which you can explore a variety of areas
     before confirming your chosen routeway (named award) in semester two. Essential research and presentation
     skills are embedded throughout the programme, especially in the first semester of study.
     An extremely popular single honours degree in English Literature is complemented by a number of challenging
     joint honours degrees, as well as the chance to study English Language or Literature as a major alongside a
     minor in a related area.
     Alternatively, we offer a straight BA (Hons) English – an exceptionally flexible award for those students who
     change focus during their studies, or who prefer a broadly-based degree that draws on our wide range of module
     options.
                                                                                                                               51




ENTRY REQUIREMENTs                                             COURsE sTRUCTURE
 • Minimum of 280 UCAS tariff points or the equivalent,        The BA (Hons) English and Media examines the central
 • A minimum of five GCSEs at grade C or above,                role of communication, cultural context and creative
   including English.                                          practice across a range of literary, linguistic and media
                                                               texts. The programme covers areas that combine English
 • We welcome applications from mature students.
                                                               and Media studies including film studies, popular culture,
   Non-standard qualifications, Access to Higher
                                                               narrative analysis, genre analysis, which you can combine
   Education courses and appropriate experience will be
                                                               with specialist options from either English or Media.
   considered on an individual basis.
                                                               The course exploits the innovative possibilities of online
 • Selection may be via interview and/or exploratory           communication, both in the classroom and beyond.
   essay                                                       Throughout your studies, you will be able to develop your
                                                               own creative writing and put your skills to work through
COURsE OVERVIEW                                                professional practice in a programme of placements.
The BA (Hons) English and Media programme examines             The English half of each course comprises literature and
the central role of communication, cultural context and        language studies, giving you a broadly-based education
creative practice across a range of literary, linguistic and   in English, during which you will develop your reading,
media texts. The programme covers areas that combine           writing, critical thinking, presentation and research skills.
English and Media studies including film studies, popular      The course is designed to give you significant choice as
culture, narrative analysis and genre analysis, which you      you progress through your English studies, with option
can combine with specialist options from either English or     modules supporting each specialist routeway. There is a
Media. The course exploits the innovative possibilities of     slight emphasis on literature, where the modules on offer
online communication, both in the classroom and beyond.        range from period literature and poetry to science fiction
Throughout your studies, you will be able to develop your      and Shakespeare. These are complemented by language
own creative writing and put your skills to work through       modules covering a range of areas, including basic
professional practice in a programme of placements.            linguistic analysis and contextual language studies.
52         ENGlIsH ANd MEdIA                            | BA (Hons)




     lEARNING EXPERIENCE
     YEAR 1 (Level 4)
                                    Semester 1 (60 Credits)                                       Semester 2 (60 Credits)
      English Modules               Fiction/Study Speak Write             15 Credits              Fiction/Study Speak Write          15 Credits

                                    Digital Spaces                        15 Credits              Poetry                             15 credits

      Media Modules                 Core Theory                           15 Credits              Core Theory                        15 credits

                                    Professional Studies                  15 Credits              Popluar Culture                    15 Credits


     YEAR 2 (Level 5)
                                    Semester 1 (60 Credits)                                       Semester 2 (60 Credits)
      English Modules               Literature or Language                30 Credits or           Literature or Language             30 Credits or
                                    options                               15+15 Credits           options                            15+15 Credits

      Media Modules                 Media Theory option                   15 Credits              Media Theory option                15 Credits
                                    Professional Studies                  15 Credits              Cultural Theory &                  15 Credits
                                                                                                  Dissertation Preparation

     Sample of Optional Modules
     Creative Writing, Digital Cultures, Film & Television Rhetoric, Children’s Fiction, Language & Communication, Preparing for the Dissertation


     YEAR 3 (Level 6)
                                    Semester 1 (60 Credits)                                       Semester 2 (60 Credits)
      English Modules               Literature or Language                30 Credits              Creative ISM                       30 Credits
                                    options                                                       OR
                                                                                                  Drama Workshop                     30 Credits
      Media Modules                 Media Theory option                   15 Credits              Dissertation                       30 Credits
                                    Professional Studies                  15 Credits

     Sample of Optional Modules
     Film Studies, Creative ISM, Drama Workshop, Popular Music, Dissertation, Professional Studies
                                                                                                                        53




AssEssMENT                                                  EMPlOYABIlITY
Depending on the modules you choose, your assessments       Due to their ability to analyse and interpret text,
may include coursework essays, group and individual         accurately communicate information, work independently
presentations, seen and unseen examinations, reports,       or collaboratively and present material with confidence,
portfolios, essay plans, annotated bibliographies and       English graduates are highly employable. Our alumni
creative work.                                              have found employment in arts administration, teaching,
                                                            lecturing, law, media and marketing, management,
FURTHER sTUdY                                               research and writing, politics and public relations,
We offer a respected MA English Linguistics and             social work and social administration and librarianship,
Research degrees (MPhil or PhD) in all areas of English.    information services and many other areas.
Additionally, our National Academy of Writing offers
creative writing courses and postgraduate study in a
range of other disciplines is available through the wider
University.
Birmingham School of Media offers specialist,
professional courses at postgraduate level. The
postgraduate courses currently offered are:
 • MA Creative Industries and Cultural Policy
 • MA Event and Exhibition Management
 • MA Freelance Photography
 • MA Freelancing and Journalism Enterprise
 • MA International Broadcast Journalism
 • MA Magazine Journalism and Interactive Content
 • MA Media and Creative Enterprise                                          MORE INFORMATION
 • MA Online Journalism                                                      School of English
 • MA Social Media                                                           City North Campus
                                                                             Birmingham City University
 • MA Television and Interactive Content
                                                                             Perry Barr
 • PgDip Broadcast Journalism                                                Birmingham
 • CIPR Advanced Certificate in Public Relations                             B42 2SU
Please see the Media Postgraduate prospectus for course                      +44 (0)121 331 7279 (admissions officer)
details.                                                                     +44 (0)121 331 5472 (admissions tutor)
                                                                             english@bcu.ac.uk
                                                                             www.bcu.ac.uk/english
54   MEdIA ANd COMMUNICATION                             | BA (Hons)

     TARIFF SCORE             280 points
     FACULTY                  Faculty of Performance, Media and English
     STUDY LOCATION           Birmingham School of Media; City North Campus
     APPLICATION              Apply through UCAS, see table below for codes
     DURATION                 3 years FT

      Course Title                                             UCAS code
      Media and Communication                                  P910
      Media and Communication (Journalism)                     P9P5
      Media and Communication (Media Photography)              P9W6
      Media and Communication (Web and New Media)              G493
      Media and Communication (Public Relations)               P9P2
      Media and Communication (Radio)                          P9P3
      Media and Communication (Television)                     P9WP
      Media and Communication (Music Industries)               PJ39


     KEY FACTs

     Birmingham City University is currently one of only 22 Skillset Media Academies across the UK.
     In this year’s Student Satisfaction Survey we are ranked fourth in the country for media studies, scoring 95 per
     cent for overall satisfaction.
     We have excellent connections with local and national media providers including the BBC, Sky, Channel 4 as well
     as regional media agencies.
                                                                                                                            55




ENTRY REQUIREMENTs                                            COURsE sTRUCTURE
Students must have at least one of the following:             Across each of the undergraduate degree routes there is
                                                              an equal emphasis on production, theory and professional
 • BTEC National Diploma overall grade DMM.
                                                              studies.
 • International Baccalaureate with 28 points.
                                                              The professional studies strand of the course prepares
 • Equivalent qualifications or experience.                   students for at least two placements in a media or
                                                              cultural industries organisation, such as the BBC,
COURsE OVERVIEW                                               Maverick Television, Warwickshire County Cricket Club,
Birmingham City University was among the first                newspapers, magazines, PR companies and local radio
universities in the UK to deliver media degrees and is now    stations.
recognised for its innovative and excellent programmes
by becoming part of a network of Government-accredited        Teaching is conducted across a range of environments,
Skillset Media Academies.                                     including radio and TV studios, editing suites, a new
                                                              media production suite, a newsroom, lecture theatres,
Birmingham School of Media has a reputation for its           seminar rooms, and online.
superlative standard of teaching and its track record of
graduate employability.                                       Students will use blogs, create wikis and other interactive
                                                              media to support their work and self-development.
The media and communication course offers a high level
of flexibility, with the choice of eight degrees with seven   All staff at the School are established media professionals
different specialisms.                                        who bring with them a range of expertise. They are able to
                                                              recognise and respond to the rapidly changing demands
Students can opt for a degree-specific course or choose a     of the media, ensuring that the course remains relevant
more general one, depending on their career aspirations.      to the industry.
Staff at the Birmingham School of Media, who have a
wealth of real industry experience, will guide and support    The School maintains close contacts with a variety
students through their choices.                               of media organisations including Sky, BBC, Maverick
                                                              Television and Future Publishing and visiting tutors and
This is a fast-paced course that includes both the            guest speakers regularly hold master class sessions to
theoretical and practical sides of the media world.           enhance and enrich students’ learning.
Students will be expected to work on both group and
individual production projects, as well as undertake two
industry placements during the course.
56        MEdIA ANd COMMUNICATION                                | BA (Hons)




     lEARNING EXPERIENCE
     Media and Communication
     A full range of media is covered in this course, including journalism, photography,
     print, interactive, broadcast, music industries and public relations.

     Media and Communication (Journalism)
     This course is specifically designed for those wanting to pursue a career in the
     news media, whether magazines and newspapers, or television, online, and radio
     news operations.
     This is a hands-on course and students will quickly learn the essential skills of
     a news reporter, including how to find stories, interview and write for different
     readers and audiences.
     Journalism students will be expected to write stories weekly, working to real
     deadlines, produce news for a printed newspaper, live website, and live TV and
     radio news programmes. They will also start to make useful industry contacts.

     Media and Communication (Media Photography)
     This course is for anyone wanting a career either as a photographer or in the
     digital imaging industry.
     The course enables students to develop key skills in digital photography and
     explore how to produce photographs for publication, as well as develop visual
     literacy and skills in related software. All these skills will be put into practice
     in the live production event, where media photography students produce an
     exhibition of photos on a particular subject, or produce images to a brief from a
     magazine, PR campaign, or website.

     Media and Communication (Web and New Media)
     This course is designed for students who want to develop a career in web design
     or management, DVD and CD-ROM production, or any of the fast-growing areas
     of new media production, including the gaming industry, mobile phones, and
     interactivity.
     Students will begin by learning how to create websites for real life clients, as well
     as building general visual design skills. Streaming media and e-commerce will
     be studied, as well as site promotion, Flash game design and animation.
                                                                                     57




Media and Communication (Public Relations)
This course provides the key skills needed to develop a career in the fast-
growing fields of public relations, marketing and advertising.
Students will learn about the media, which media to approach, and how to
write and prepare material so that it succeeds. In addition to the core PR
work, there will be an opportunity to develop related skills in other media,
including journalism, print and web design and photography.
Media and Communication (Radio)
This course is designed to help develop a career in the radio industry, whether
in front of the microphone or as an editor, researcher or producer.
The first year concentrates on the fundamental skills of operating a studio and
presenting a show, recording interviews, and using digital technology to edit
and mix sound. In years two and three, students make music radio shows and
short features, in preparation for running a live radio station at the University.
Media and Communication (Television)
This course is designed for students who want to develop a career in
the television industry, whether behind the camera; as an editor in post
production; presenting; or as a researcher or producer.
Students will produce group productions in a TV studio and, combined with
grounding in the practices and language of location shooting, working with
a single camera, sound, lighting and editing equipment, create a short video
piece.
Media and Communication (Music Industries)
This course is tailor-made for anyone who wants to develop a career in
the music industry, as a promoter or manager, running a record label, or
producing music videos and websites.
First year students study the history and current structure of the music and
broadcast industries and examine the range of types of music and music
media. These insights will be put into practice as students are asked to sign
and promote artists through the media, and organise a major music event for
a paying audience.
58        MEdIA ANd COMMUNICATION                                  | BA (Hons)




     PlACEMENTs                                                       EMPlOYABIlITY
     The School strongly believes in the practical application        Our track record for graduate employment is excellent,
     of learning and is fortunate to have very strong links           with the majority of graduates going into a media-related
     with employers and the media industry. Students                  role. Each course opens up specific employability avenues
     on placements have worked with a wide range of                   related to the production route chosen. A high number
     organisations including the BBC, Maverick Television and         of graduates have gone into producer/director roles,
     Endemol.                                                         journalism, public relations, web development, freelance/
                                                                      own business.
     AssEssMENT
     Students are assessed in a variety of different ways,
     including practical project work – both group and
     individual, presentations, written and practical portfolios
     as well as traditional academic essays and exams.

     FURTHER sTUdY
     As a School, we invest significantly in our postgraduate
     provision as we recognise that more specialist and
     professional courses are required across the media
     industry. This year we are introducing six new courses,
     with more planned for the future. The postgraduate
     courses currently offered are:
      • MA Creative Industries and Cultural Policy
      • MA Event and Exhibition Management
      • MA Freelance Photography
      • MA Freelancing and Journalism Enterprise
      • MA International Broadcast Journalism
                                                                                     MORE INFORMATION
      • MA Magazine Journalism and Interactive Content                               For more details on all the courses,
      • MA Media and Creative Enterprise                                             including job opportunities, alumni
      • MA Online Journalism                                                         stories and experience, details of
                                                                                     open and applicants days, visit:
      • MA Social Media
                                                                                     www.mediacourses.com
      • MA Television and Interactive Content
      • PgDip Broadcast Journalism                                                   To speak to the school office call
                                                                                     +44 (0)121 331 5719
      • CIPR Advanced Certificate in Public Relations                                or email media@bcu.ac.uk
59
60      CREATIVE GAME ANIMATION ANd dEVElOPMENT*                                                   | BSc (Hons)

         TARIFF SCORE             260 - 280 points
         FACULTY                  Faculty of Technology, Engineering and the Environment
         STUDY LOCATION           School of Digital Media Technology; Millennium Point
         APPLICATION              Please contact Faculty office for UCAS code
         DURATION                 3 years FT


         KEY FACTs

         Gaming is a vast and rapidly growing area of the entertainment industry. The increasing convergence between
         technologies, such as the integration of gaming technologies and the internet, as well as the closer relationships
         between film and games industries, is creating new possibilities and opportunities for the media and
         technologies that support them.
         This course has been designed specifically to meet the market need for graduates and professionals in an
         industry that is evolving at an accelerated pace.
         Individuals will need to be creative, versatile, adaptable, technically literate and business-like. They will combine
         understanding of creative processes, digital media and gaming technologies together with skills required to
         develop gaming products.




     ENTRY REQUIREMENTs                                           COURsE OVERVIEW
     • 260-280 points. Minimum of two 6-unit or one               The degree programme offers a broadly based and
       12-unit A-Level (GCE or VCE)                               stimulating curriculum that combines a study of creative,
     • National Diploma with Merit Merit Distinction              design and production processes and technologies
                                                                  with business skills that are relevant to modern games
     • Advanced Diplomas are accepted
                                                                  industries.
     • AGNVQ overall Merit + GCSE Mathematics C
                                                                  Students on the course will have opportunities to enhance
     • GCSE Mathematics and English grade C or
                                                                  their intellectual and creative development through the
       equivalent must be offered
                                                                  application of technical knowledge and practical skills
                                                                  associated with audio, animation and media production
                                                                  for the creation of gaming products.




      *subject to validation
                                                                                                                          61




COURsE sTRUCTURE
The course is designed to produce highly employable graduates in the area of creative games design and development.
Skills in the production of media and use of tools and techniques associated with games will be developed in modules
such as 3D-Modelling and Animation, Game Design and Ludology and 3D Games Engines.
All courses incorporate a significant amount of project work to provide students with the opportunity to develop
and apply their knowledge and are assessed through a combination of assignments, case studies, in-class tests,
presentations and examinations.
Students will study a wide variety of subjects and undertake lectures, tutorials, practicals and computer laboratories.
Learning methods include the use of the latest networked computer systems and commercial standard software
platforms.

lEARNING EXPERIENCE
 Business Theme          Production Theme       Development Theme         Design Theme            Creative Theme
 YEAR 1 (Level 4)
    Games Industry           3D Modelling          Media Design and         Media Design and         Audio for Games
                                                     Production                Graphics

       15 Credits              30 Credits              30 Credits               30 Credits               15 Credits

 YEAR 2 (Level 5)
   Media Production       3D Modelling and       Multimedia Scripting         Narrative and          Video for Games
    Management               Animation                                         Character
                                                                              Development

       15 Credits              30 Credits              30 Credits               30 Credits               15 Credits

 YEAR 3 (Level 6)
     Media Project        3D Games Engines       Games Programming         Games Design and            Video Effects
                                                                              Ludology

       15 Credits              30 Credits              30 Credits               30 Credits               15 Credits
62     CREATIVE GAME ANIMATION ANd dEVElOPMENT*   | BSc (Hons)




                                                   FOR MORE INFO &
                                                   CONTACT DETAILS
     *subject to validation
                                                   SEE PAGE 3
                                                                                                                      63




PlACEMENTs                                                  FURTHER sTUdY
Students are encouraged to include an industrial            The University has a range of either taught (MSc) or
placement in their course. This takes place after their     research (MPhil and PhD) postgraduate programmes,
second year of study and extends the course duration to     details can be found at www.bcu.ac.uk/research
four years.
                                                            EMPlOYABIlITY
As well as providing relevant workplace experience that     Graduates will have the skills and expertise to find
is sought by many employers, a placement provides           opportunities in the gaming and games media industries.
an invaluable opportunity for students to develop their     Potentially working in fields such as games development
practical expertise, earn money and try out a potential     and production, games media design, and 3D modelling
career path. The Faculty’s placements team supports         and animation.
students throughout the placement process.

AssEssMENT
All courses incorporate a significant amount of project
work that will enable students to develop and apply their
knowledge. They are assessed through a combination of
assignments, case studies, in-class tests, presentations
and examinations.
64    FIlM PROdUCTION ANd TECHNOlOGY | BSc (Hons)
      TARIFF SCORE            260 - 280 points
      FACULTY                 Faculty of Technology, Engineering and the Environment
      STUDY LOCATION          School of Digital Media Technology; Millennium Point
      APPLICATION             UCAS code WP63
      DURATION                3 years FT


      KEY FACTs
     KEY FACTs

      The BSc (Hons) Film Production and Technology degree is accredited by the Institute of Engineering and
      Technology (IET). Successful completion meets the educational requirements for IEng status.
      The UK film industry is predominantly made up from a number of SMEs where the two major component parts
      are production and distribution (exhibition, facilities hire, development and export also constitute elements of the
      industry).
      In 2006 it contributed more than £4 billion to the UK economy. With the advent of new digital screens, digital film
      production and exhibition is forecast to be a growth area.
      It is clear from the rapid evolution of HD Production in the film industry that employers are looking for graduates
      with knowledge of high definition acquisition methodologies, cutting edge post-production practice and
      management of data intensive work-flows.
      The BSc (Hons) Film Production and Technology degree is working to meet these requirements in this dynamic
      and innovative sector.
      Our graduates will be versatile, adaptable, technically literate, creative and business-like, well equipped to
      perform a variety of roles within firms, bridging the gap between technical specialists and creative professionals.
      The course combines a study of audiovisual technologies, management systems and contextual investigations to
      develop understanding and practice relevant to the production of digital film artefacts and to the film industry.
      From the second year onwards, students use acquisition cameras that are tapeless and in HD format. They also
      have access to some of the best equipment in the country, including blue screen facilities and a Virtual Studio,
      which uses the unique ORAD grid system.
      The film production team has a range of academic and industrial expertise, including an Emmy award-winning
      documentary film-maker, bringing a breadth of expertise to the course.
                                                                                                                            65




ENTRY REQUIREMENTs                                          COURsE sTRUCTURE
 • 260-280 points. Minimum of two 6-unit or one 12-unit     The degree programme ensures that students do not
   A-Level (GCE or VCE)                                     study a wide range of academic, technical and creative
 • National Diploma with Merit Merit Distinction            subjects in isolation. All theory is applied practically in a
                                                            number of projects during the three-year course.
 • Advanced Diplomas are accepted
 • AGNVQ overall Merit + GCSE Mathematics C                 Learners have plenty of opportunities to develop and
                                                            demonstrate knowledge and understanding of the
 • GCSE Mathematics and English grade C or equivalent
                                                            subject, as well as acquire lifelong skills that are
   must be offered
                                                            necessary to working in a team.
COURsE OVERVIEW                                             Students study in depth the theory and practice
The course aims to provide students with a unique           of electronic film production and the process of
learning experience that is designed to develop their       communicating ideas and information, as well as design
academic and practical knowledge.                           principles in film production. They also critically assess
                                                            new technology and develop commercial and business
Underpinning those skills is the application of theories    skills.
that are appropriate to digital film production. These
range from scientific principles that are central to        This academic expertise is coupled with practical skills,
practical operations through to organisational approaches   such as producing high quality images and audio for
to the different systems and workflows that one             digital film production; capturing and manipulating
encounters on a day-to-day basis in a film career.          content, designing title sequences and incorporating
                                                            layers of sound and music; and producing and designing
                                                            DVDs with full interactive media.
                                                            As well as demonstrating skills in the use of sophisticated
                                                            acquisition equipment and online editing, they develop
                                                            critical analysis skills, make critical judgements about
                                                            their own and others’ work, and identify good practice.
                                                            The development of transferable skills is also central
                                                            to the course, enabling students to be ready for the
                                                            workplace upon graduation. They will have developed
                                                            business acumen and management skills by planning
                                                            and undertaking a variety of tasks and projects, work to
                                                            deadlines and budget within a team, as well as taking
                                                            responsibility for their decisions.
66   FIlM PROdUCTION ANd TECHNOlOGY | BSc (Hons)




                                                   FOR MORE INFO &
                                                   CONTACT DETAILS
                                                   SEE PAGE 3
                                                                                                                           67

lEARNING EXPERIENCE
 Media Industry          Post Production         Technology Theme       Production Theme         Film Theory Theme
 Theme                   Theme

 YEAR 1 (Level 4)
     Film Industry       Design and Graphics       Media Technology       Content Aquisition        Screen Studies


       15 Credits              15 Credits              30 Credits              30 Credits              30 Credits
 YEAR 2 (Level 5)
   Media Production          Virtual Scene         Media Technology       Production Design           Screenplay
    Management                  Creation                                                             Development

       15 Credits              15 Credits              30 Credits              30 Credits              30 Credits
 YEAR 3 (Level 6)
    Advanced Film         Post Production and     Sound for Film and     Film Production and       Media Technology
       Industry           Video Enhancement             Video                 Direction                Project

       15 Credits              15 Credits              30 Credits              30 Credits              30 Credits



PlACEMENTs                                                   FURTHER sTUdY
Students are encouraged to include an industrial             The University has a range of either taught (MSc) or
placement year in their course. This takes place after the   research (MPhil and PhD) postgraduate programmes,
second year of study and extends the course duration to      details can be found at www.bcu.ac.uk/research
four years.
                                                             EMPlOYABIlITY
As well as providing relevant workplace experience that      Our BSc Film students are attaining a broad range of
is sought by many employers, a placement provides            skills and academic expertise that will ensure they are
an invaluable opportunity for students to develop their      sought after by employers in the film production industry.
practical expertise, earn money and try out a potential      Careers paths available to film graduates include factual
career path. The Faculty’s placements team supports          and fiction production; location technical operations; live
students throughout the placement process.                   audio/video event operations; moving image creation,
AssEssMENT                                                   manipulation and special effects; film and media
                                                             production/theory teaching; product development, sales
A broad range of summative assessment methods
                                                             and marketing in manufacturing; journalism.
are employed involving both individual and group
assignments; coursework assignments and practical
project work, written coursework, laboratory
experimentation, tests and examinations.
68     FIlM TECHNOlOGY ANd sPECIAl EFFECTs* | BSc (Hons)
        TARIFF SCORE            260 - 280 points
        FACULTY                 Faculty of Technology, Engineering and the Environment
        STUDY LOCATION          School of Digital Media Technology; Millennium Point
        APPLICATION             FT - UCAS CODE JW96 | PT - Direct to Faculty
        DURATION                3 years FT | 4 years sandwich course | 5 years PT


        KEY FACTs

        As well as studying digital media technologies and the media industry, the BSc (Hons) Film Technology and
        Special Effects course will enable students to develop technical, creative and production skills in the areas of
        film, TV, 3D-modelling and animation, computer graphics, motion capture, CGI special effects and film post-
        production.
        Using the state-of-the-art facilities at the Millennium Point campus, students will gain experience in using
        software and equipment that are relevant to industry techniques. We are committed to providing the most up-to-
        date facilities.
        Students are encouraged to develop a portfolio of work as evidence of creative and technical skills. This will
        culminate in larger production projects in the final year.
        This degree programme benefits from Birmingham City University’s status as the Skillset Media Academy for the
        Midlands. This means that course delivery and curriculum is guided by industry requirements, with a focus on
        practice-based learning and developing skills that are relevant to the industry’s needs.
        Production standards in film and television are continually evolving, with the industry making key investments in
        technologies such as computer graphics, 3D animation, special effects, compositing and motion capture in both
        live and post-production scenarios, with jobs being created in these disciplines.
        Graduates will find opportunities in the television, film, computer games and multimedia industries, working in
        fields such as: special effects, film and television production, motion graphics and 3D modelling and animation.
        As with all degree programmes in the School of Digital Media Technology, this course contains a strand of
        business and industry modules, which equip students for freelance work and to potentially start their own
        business.




     *subject to validation
                                                                                                                          69




ENTRY REQUIREMENTs                                          COURsE sTRUCTURE
 • 260-280 points. Minimum of two 6-unit or one             The course is split across the five themes of media
   12-unit A-Level (GCE or VCE)                             industry, technology, film production, special effects
 • National Diploma with Merit Merit Distinction            technologies, computer graphics and animation.
 • Advanced Diplomas are accepted                           Students will study modules that include 3D-modelling
 • AGNVQ overall Merit + GCSE Mathematics C                 and animation, character modelling and animation,
                                                            pre-visualisation, motion graphics, chromo keying,
 • GCSE Mathematics and English grade C or
                                                            compositing, motion capture, video acquisition, video
   equivalent must be offered
                                                            editing and post-production, film and video production,
                                                            CGI special effects, sound effects, media industry and
COURsE OVERVIEW
                                                            media production management.
This course is ideally suited to those with an interest
in computer graphics and who are keen to pursue an          The course will culminate in an in-depth project in the
exciting and creative career in CGI special effects, film   final year, leading to a written dissertation.
and television production and post-production computer
                                                            As well as the standard commitments of teaching,
animation and 3D modelling.
                                                            self learning and assessment that you would expect
With a focus on hands-on practical skills, this course      on a degree programme, this course will involve the
will provide a challenging and fulfilling film production   production of a variety of media artefacts, which will also
experience, using CGI special effects and animation.        require a significant time commitment.
The course builds on our existing programmes in Film
Production and Multimedia Technology.
70     FIlM TECHNOlOGY ANd sPECIAl EFFECTs* | BSc (Hons)




     *subject to validation
                                                                                                                          71




PlACEMENTs                                                    FURTHER sTUdY
Students are encouraged to include an industrial              The University has a range of either taught (MSc) or
placement year in their course. This takes place after the    research (MPhil and PhD) postgraduate programmes,
second year of study and extends the course duration to       details can be found at www.bcu.ac.uk/research
four years.
                                                              EMPlOYABIlITY
As well as providing relevant workplace experience            Graduates will have the skills and expertise to find
sought by many employers, a placement provides an             opportunities in the television, film, computer games and
invaluable opportunity for students to further develop        multimedia industries, working in fields such as: special
their practical expertise, earn money and try out a           effects, film and television production, motion graphics
potential career path. The Faculty’s placements team          and 3D-modelling and animation.
supports students throughout the placement process.
AssEssMENT
A range of assessment methods is used throughout
the course including continuous assessment, in-class
tests, examinations, laboratory exercises and project
work. Using these methods, your all-round ability will be                                     FOR MORE INFO &
appraised providing you with the best opportunity to excel.                                   CONTACT DETAILS
                                                                                              SEE PAGE 3
72   MUlTIMEdIA TECHNOlOGY | BSc (Hons)
     TARIFF SCORE            260 - 280 points
     FACULTY                 Faculty of Technology, Engineering and the Environment
     STUDY LOCATION          School of Digital Media Technology; Millennium Point
     APPLICATION             UCAS code P310
     DURATION                3 years FT | 4 years sandwich course


     KEY FACTs

     Rich, interactive multimedia content is widely accessible and on an ever increasing number of devices, from
     desktop PCs to mobile phones. There continues to be rapid development of services allowing individuals to
     access and use information in new and exciting ways.
     The BSc (Hons) Multimedia Technology, delivered by the School of Digital Media Technology aims to provide
     the rapidly-changing interactive multimedia industry with the graduates it needs to continue innovating and
     developing.
     This course is accredited by the Institute of Engineering and Technology (IET), successful completion meets the
     educational requirements for IEng status.
     The study programme covers broad cross-disciplinary areas, which provide students the opportunity to develop
     in-depth and comprehensive knowledge of digital media technologies that define and create multimedia
     artefacts, products and services.
     During the course students will cover theoretical and practical aspects of digital media technologies, which will
     enable them to succeed within the industry.
     Areas of study include multimedia scripting, web and multimedia application development, animation and
     3D-modelling, video production and digital image processing. Students will use a wide range of industry-
     standard content creation tools to produce content across a range of platforms.
     The School of Digital Media Technology is committed to maintaining state-of-the-art facilities and students will
     have opportunities to obtain practical experience through their use.
                                                                                                                           73




ENTRY REQUIREMENTs                                            COURsE sTRUCTURE
 • 260-280 points. Minimum of two 6-unit or one 12-unit       The BSc (Hons) Multimedia Technology programme is
   A-Level (GCE or VCE)                                       based around the five themes of industry, production,
 • National Diploma with Merit Merit Distinction              design, technology and scripting.
 • Advanced Diplomas are accepted                             The industry theme is intended to provide students
 • AGNVQ overall Merit + GCSE Mathematics C                   with an understanding of the business and financial
                                                              framework of the media industry, an appreciation of
 • GCSE Mathematics and English grade C or equivalent
                                                              the impact of new technologies and to develop skills for
   must be offered
                                                              project management and entrepreneurship.
COURsE OVERVIEW                                               The production theme focuses on the principle features
The course is aimed at students who wish to pursue a          of multimedia design and production including the
career as media technologists in the growing interactive      managerial, technical, and practical processes involved in
media industry sector.                                        the production of visual media.
The course develops broad cross-disciplinary skills           Students exploring the design theme will deal with
and awareness. In particular, it offers an excellent          the principles of design and visual communication,
combination of creative and technical thinking. Students      and exploration of the creative process. A significant
will gain knowledge and skills in web and rich internet       proportion of the theme is focused on animation and
application development, animation, 3D-modelling and          3D-modeling.
video production.                                             The technology theme examines the principles of
The School of Digital Media Technology is committed           analogue and digital technologies associated with the
to maintaining state of the art facilities, especially in     acquisition, processing, storage and transmission of
the moving image and film. Lecturers include highly           signals associated with audio visual practice, application
experienced practitioners across the disciplines of digital   and system design.
media technology. The programme is also supported by          Students will also develop knowledge and skills in
key industry specialists through a programme of guest         scripting to produce interactive web and rich internet
lectures.                                                     applications.
74     MUlTIMEdIA TECHNOlOGY | BSc (Hons)




     FOR MORE INFO &
     CONTACT DETAILS
     SEE PAGE 3
                                                                                                                        75

lEARNING EXPERIENCE
Industry Theme           Production Theme         Design Theme            Technology Theme       Scripting Theme
YEAR 1 (Level 4)
    Media Industry         Media Design and        Multimedia Design        Media Technology          Multimedia
                             Production              and Graphics                                     Interfacing
       15 credits               15 credits               30 credits             30 credits              30 credits
YEAR 2 (Level 5)
   Media Production         Video Production        3D Modelling and        Media Technology     Authoring Techniques
    Management                                         Animation

       15 credits               15 credits               30 credits             30 credits              30 credits
YEAR 3 (Level 6)
 Physical Interaction     Post Production and       Media Technology          Digital Image           Web Server
                          Video Enhancement             Project                Processing              Applications

       15 credits               15 credits               30 credits             30 credits              30 credits




PlACEMENTs                                                     FURTHER sTUdY
Students are encouraged to further enhance their career        The University has a range of either taught (MSc) or
prospects by including an industrial placement in their        research (MPhil and PhD) postgraduate programmes,
course. This takes place after the second year of study        details can be found at www.bcu.ac.uk/research
and extends the course duration to four years.
                                                               EMPlOYABIlITY
As well as providing the workplace experience sought           BSc (Hons) Multimedia Technology graduates have
by many employers, a placement provides an invaluable          successfully entered the media industry sector working
opportunity for students to further develop their practical    both as freelancers and employees within digital media
expertise, earn money and try out a potential career           companies.
path. The Faculty’s placements team supports students
throughout the placement process.                              Recent graduates have secured employment with local
                                                               Digital Media Companies including Big Button and
AssEssMENT                                                     Gas Street Works. Graduates have pursued careers in
A range of assessment methods is used throughout the           web development, interactive content development,
course including continuous assessment, in-class tests,        media technology consultancy, corporate training and
examinations, laboratory exercises and project work.           publishing, e-commerce and multimedia marketing.
Using these methods, all-round ability will be appraised
providing the best opportunity to excel.
76   MUsIC TECHNOlOGY | BSc (Hons)
     TARIFF SCORE            300 points
     FACULTY                 Faculty of Technology, Engineering and the Environment
     STUDY LOCATION          School of Digital Media Technology;
                             Jointly delivered at Millennium Point and Birmingham Conservatoire
     APPLICATION             UCAS code W350
     DURATION                3 years FT | 4 years sandwich course


     KEY FACTs

     This course is accredited by the Institute of Engineering and Technology (IET), successful completion meets the
     educational requirements for IEng status.
     It has evolved through consultation with all stakeholders, which comprise academics, students, employers and
     alumni. There are various opportunities for students to link up with industry professionals throughout the course.
     The BSc (Hons) Music Technology course is run jointly by the University’s Technology, Engineering and the
     Environment Faculty and the Conservatoire; you will study in both faculties. The course is unique in that it
     combines the skills and expertise of a leading technology institution and a premiere UK Conservatoire.
     The course holds a distinctive place in higher education because it combines a significant grounding in
     technology with the musical accolades associated with a Conservatoire education.
     The programme draws upon a wide range of academic disciplines, such as technology, sound recording, music
     and critical studies and business.
     To prepare graduates for work in an expanding creative industry sector, the course focuses on developing
     creative abilities in tandem with practical and technical skills in music production, utilising professional
     hardware and software systems.
     The aims of the programme are to offer a broad-based and stimulating curriculum that combines a study of
     technology with creative and production processes, as well as business skills that are relevant to the music and
     audio industry.
     Students will be challenged intellectually and creatively through the application of technical knowledge and
     practical skills associated with audio systems and music production to the creation of high quality audio related
     products.
     They will also develop transferable and marketable skills that are key to a successful career within the music and
     associated industries, while being aware of the legal and ethical issues that are pertinent to them.
     We offer an enjoyable and rewarding educational experience, which involves the students actively participating in
     a wide range of active teaching and learning approaches.
                                                                                                                   77




ENTRY REQUIREMENTs                                      COURsE OVERVIEW
• 300 points. Minimum of two 6-unit or one 12-unit      The BSc (Hons) Music Technology study programme is
  A-Level (GCE or VCE)                                  aimed at creating multi-skilled and versatile graduates
• National Diploma with Merit Distinction Distinction   who can use technology to create, perform and distribute
                                                        music, as well understand the underlying principles
• Advanced Diplomas are accepted
                                                        that are needed to make informed decisions about
• AGNVQ overall Merit + GCSE Mathematics C              technologies.
• GCSE Mathematics and English grade C or equivalent
                                                        Graduates will be fully prepared for employment in
  must be offered                                       this dynamic sector. They will have a firm scientific
                                                        understanding of the technology employed in this fast-
                                                        evolving business and an understanding of business
                                                        principles that will inform and augment their creative
                                                        abilities and practical skills in music production.
78        MUsIC TECHNOlOGY | BSc (Hons)




     COURsE sTRUCTURE
     The course is unique in higher education as it                DSP for music applications, interactive, generative and
     combines a significant grounding in technology with           algorithmic music.
     musical accolades that are normally associated with a
                                                                   Those working on the acoustics and audio electronics
     Conservatoire education.
                                                                   theme explore digital circuitry, filters and signal
     In recent years, Music Technology students have been          generating circuits. The principles of the operation of
     awarded Outstanding Achievement Prizes within the             audio equipment, the acoustics of instruments, studios
     Faculty.                                                      and auditoria are also studied.
     There are five themes running through this full-time only     Sound recording covers recording techniques,
     course, all of which offer students a different perspective   microphone techniques and project management skills,
     on the music production industry.                             while music and critical studies develops critical analysis
                                                                   skills. Students explore a wide range of music styles,
     The industry and interactive component gives students
                                                                   focusing on the changing relationships of performers,
     an understanding of the music and audio industries,
                                                                   composers and listeners. This component of the course
     developing skills for project management and
                                                                   feeds into into the principles and practice of music
     entrepreneurship. An understanding of audio and control
                                                                   production in film.
     systems for live music performance is explored in the
     final year.                                                   While on the course, students are encouraged to take
                                                                   a work placement year. Employers are very positive
     The digital systems and project theme develops an
                                                                   about our students and the number of Music Technology
     understanding of signals, sound and synthesis, before
                                                                   students undertaking placements has increased.
     moving on to data transfer networks in an audio context,
                                                                                                              79




lEARNING EXPERIENCE
Industry and          Music and Critical    Digital Systems        Acoustics and        Sound Recording
Interactive Theme     Studies Theme         and Project Theme      Audio Electronics    Theme
                                                                   Theme
YEAR 1 (Level 4)
   Music Industry      Music and Critical      Digital Audio        Audio Electronics    Music Technology
                           Studies              Technology                              and Sound Recording

      15 Credits           15 Credits            30 Credits             30 Credits           30 Credits
YEAR 2 (Level 5)
  Media Production     Music and Critical    DSP and Networks         Audio Systems      Music Technology
   Management              Studies          for Music Technology                        and Sound Recording

      15 Credits           15 Credits            30 Credits             30 Credits           30 Credits
YEAR 3 (Level 6)
  Interactive Music   Music and Sound for    Media Technology        Acoustics and       Music Technology
      Systems           Film and Video           Project           Musical Intruments   and Sound Recording

      15 Credits           15 Credits            30 Credits             30 Credits           30 Credits
80        MUsIC TECHNOlOGY | BSc (Hons)




     PlACEMENTs                                                   FURTHER sTUdY
     Students are encouraged to include an industrial             The University has a range of either taught (MSc) or
     placement year in their course. This takes place after the   research (MPhil and PhD) postgraduate programmes,
     second year of study and extends the course duration to      details can be found at www.bcu.ac.uk/research
     four years.
                                                                  EMPlOYABIlITY
     As well as providing relevant workplace experience that
     is sought by many employers, a placement provides            Our graduates have successfully pursued a variety of
     an invaluable opportunity for students to develop their      careers within the creative sectors. They have gone
     practical expertise, earn money and try out a potential      on to enjoy employment within the recording industry;
     career path. The Faculty’s placements team supports          broadcasting, mixing, production, sound editing, live
     students throughout the placement process.                   sound, location recording and dubbing. In the film industry;
                                                                  education, journalism, sound design, soundtrack creation,
     AssEssMENT                                                   special effects, music distribution and promotion within the
     A range of assessment methods are used during the            multimedia sector.
     course. These include continuous assessment, in-class
     tests, examinations, laboratory exercises and project
     work. Using these methods, students’ all-round ability
     will be appraised, which offers the best opportunity to
     excel.
           81




FOR MORE INFO &
CONTACT DETAILS
SEE PAGE 3
82    sOUNd ANd MUlTIMEdIA TECHNOlOGY | BSc (Hons)
      TARIFF SCORE            260 - 280 points
      FACULTY                 Faculty of Technology, Engineering and the Environment
      STUDY LOCATION          School of Digital Media Technology; Millennium Point
      APPLICATION             UCAS code J900
      DURATION                3 years FT | 4 years sandwich course


       KEY FACTs
     KEY FACTs

      Interactive media, video games, TV and film are increasingly reliant on the services of experts in the area of
      sound. This course develops skills in producing the different types of sound and music that populate these media.
      Live shows require complex visual and sound solutions and the design of both is covered on this course. This
      creative combination of skills and knowledge means that graduates of the BSc (Hons) Sound and Multimedia
      Technology will be armed with an enviably varied portfolio of work, a necessity when looking for employment.
      This course, which is accredited by the Institute of Engineering and Technology (IET), offers a blend between the
      scientific and creative skills required in this technical industry. Those skills work together, providing employers
      with creative producers who have enough expertise to understand the technical demands of each situation.
      This is underpinned by a broad curriculum that encompasses business skills, relevant multimedia programming
      and use of professional recording studio environments.
      The department has some of the best equipment in the country. It is professional standard and in most cases
      there are alternatives available to use, which allows students to evaluate between different microphones, signal
      processors and software.
      The multimedia content on this course is generally unique and has been written specifically to capture the blend
      of technology and creativity that makes our students unique.
                                                                                                                           83




ENTRY REQUIREMENTs                                           COURsE sTRUCTURE
 • 260-280 points. Minimum of two 6-unit or one 12-unit      Graduates from the BSc (Hons) Sound and Multimedia
   A-Level (GCE or VCE)                                      Technology programme will have a range of technical and
 • National Diploma with Merit Merit Distinction             creative skills that will stand them in good stead for a
                                                             career within the sound and multimedia industries.
 • Advanced Diplomas are accepted
 • AGNVQ overall Merit + GCSE Mathematics C                  They will be proficient in both sound and visual
                                                             technologies and combine a rare range of skills, from
 • GCSE Mathematics and English grade C or equivalent        technological and scientific to artistic and creative.
   must be offered                                           Our graduates will be in a strong position to enter this
                                                             competitive environment not only because of their skill
COURsE OVERVIEW                                              set, but because they will have built up a varied portfolio
This degree course is aimed at applicants who would like     of work. This is essential in demonstrating key skills to
to work within screen-based media, such as video games,      industry.
TV, film, web and interactive multimedia.
                                                             The aims of the programme are to provide a curriculum
Although the course teaches all the skills necessary to      that offers a broad range of subjects, based on the areas
embark on a career in the music industry as a producer       of audio and multimedia.
or sound engineer, its main focus is on developing sounds
integrated with visual media.                                This course, which is accredited by the Institution
                                                             of Incorporated Engineers as satisfying academic
While a science-based technology degree, there is a large    requirements for IEng, will develop the students both
amount of creative content compared to other courses         intellectually and creatively because it combines
of this type, making it ideal for students who are more      technological knowledge with creative techniques and
interested in artistic production than mathematics and       processes that are relevant to the audio and multimedia
electronics.                                                 industries.
Studio facilities are of an excellent, commercial quality    As well as academic proficiency, students will garner
and there are good opportunities for students to link with   a wide range of transferable and marketable skills
relevant industries. This includes the option to undertake   and knowledge. By employing teaching and learning
a year-long placement. The department has excellent          techniques that place emphasis on active and
partnerships with the multimedia industry, both locally      participative education, students will be able to work as
and nationally.                                              part of a team, manage projects and take responsibility
                                                             for their work.
                                                             They will also develop an awareness of the legal and
                                                             ethical issues relating to the music and multimedia
                                                             industries.
84       sOUNd ANd MUlTIMEdIA TECHNOlOGY | BSc (Hons)




     lEARNING EXPERIENCE
     Industry Portfolio       Applied Design        Technology          Sound                  Audio Visual
                                                                                               Production

     YEAR 1 (Level 4)
        Music Industry         Media Design and      Media Technology    Sound Production        Live Audio Visual
                                 Production                               and Multimedia            Production

           15 Credits              15 Credits            30 Credits          30 Credits             30 Credits
     YEAR 2 (Level 5)
       Media Production       Sound Synthesis and    Media Technology      Recording and       Multimedia and Video
        Management                Sequencing                              Surround Sound            Production

           15 Credits              15 Credits            30 Credits          30 Credits             30 Credits
     YEAR 3 (Level 6)
      Digital Audio Effects     Sound for Visual     Media Technology   Application of Sound     Live Audio Visual
                                    Media                Project              Systems              Performance

           15 Credits              15 Credits            30 Credits          30 Credits             30 Credits
85
86        sOUNd ANd MUlTIMEdIA TECHNOlOGY | BSc (Hons)




     PlACEMENTs                                                  FURTHER sTUdY
     Several students have completed successful placements       The University has a range of either taught (MSc) or
     at a range of companies ranging from research and           research (MPhil and PhD) postgraduate programmes,
     development to production of sound and multimedia           details can be found at www.bcu.ac.uk/research
     artefacts. Students often comment that upon return they
     are more focused on their studies and have a more clearly   EMPlOYABIlITY
     defined career plan.                                        Our graduates are well-equipped for a variety of careers
                                                                 in the burgeoning multimedia industry. Graduates
     AssEssMENTs
                                                                 have gone on to pursue careers in multimedia/gaming;
     Students are assessed both formatively and summatively      broadcasting/film; live audio visual engineering; recording
     by a number of methods.                                     industry ; education; art installation; and music/video
     Formative assessment occurs in a number of ways             distribution and promotion.
     throughout the three-year course and involves feedback
     from peers, tutors and individual reflection, either in a
     group or individual scenario.
     A range of summative assessment methods are employed
     that involve both individual and group assignments;
     coursework assignments, practical project work,
     presentations, written coursework and laboratory
     experimentation.
     Assessment methods for each module are identified in a
     module guide and, for coursework, assessment details                                         FOR MORE INFO &
     and criteria are specified in each assignment brief.                                         CONTACT DETAILS
                                                                                                  SEE PAGE 3
87
88   sOUNd ENGINEERING ANd PROdUCTION | BSc (Hons)
     TARIFF SCORE             280 points
     FACULTY                  Faculty of Technology, Engineering and the Environment
     STUDY LOCATION           School of Digital Media Technology; Millennium Point
     APPLICATION              UCAS code J930
     DURATION                 3 years FT | 4 years sandwich course


     KEY FACTs

     One of the cornerstones of this degree programme’s development is an understanding of the various
     technologies that are used in sound engineering.
     It is accredited by the Institute of Engineering and Technology (IET). Successful completion meets the educational
     requirements for IEng status.
     The course takes a technical approach, but focuses also on the importance of sonics and usability in all areas of
     sound engineering.
     By gaining a thorough understanding of the equipment used and using this knowledge to enhance the quality of
     creative work, the BSc (Hons) Sound Engineering and Production offers its graduates a valuable set of skills that
     are pertinent to employment in this rapidly-changing environment.
     The course offers innovative teaching and learning techniques, placing emphasis on active and participative
     education.
     There is a broad range of subject areas to study within the field of sound engineering that develops students both
     intellectually and creatively by combining technology with creative techniques and processes that are relevant to
     the audio industry.
     As well as attaining skills that are necessary for lifelong learning, students will also gain an awareness of the
     legal and ethical issues relating to the music industries.
     Students have access to some of the best facilities in the country. They include eight recording and mixing
     studios, which share five live spaces. Each of the spaces features different acoustic characteristics, allowing
     students to explore space and manipulation of that space to achieve a desired result.
     One of the spaces, a semi-anechoic chamber also facilitates acoustic testing required in the final year Acoustics
     and Musical Instruments module and also used by many students in their final projects.
                                                                                                                             89




ENTRY REQUIREMENTs                                            COURsE sTRUCTURE
 • 280 points. Minimum of two 6-unit or one 12-unit           The industry and visual media component offers an
   A-Level (GCE or VCE)                                       introduction to the music industry. Students will gain an
 • National Diploma with Merit Merit Distinction              understanding of the industry from a technical, legal,
                                                              organisational and ethical standpoint.
 • Advanced Diplomas are accepted
 • AGNVQ overall Merit + GCSE Mathematics C                   The visual media element of the course allows students to
                                                              employ the various production techniques learnt through
 • GCSE Mathematics and English grade C or
                                                              the degree across a range of related industries.
   equivalent must be offered
                                                              In the production and synthesis unit, students learn
COURsE OVERVIEW                                               important techniques in sequencing, synthesis and in the
The BSc (Hons) Sound Engineering and Production has           use and creation of audio effects.
been designed to meet the exacting requirements found         The digital audio and project section of the course
within the audio industry. There are five key themes          provides students with detailed instruction in digital audio
running through the programme: industry and visual            and DSP. For their project, students research and report
media, production and synthesis, digital audio and project,   on a topic of study that relates to their programme, and is
acoustics and audio electronics and live and recorded         further supported by the Media Production Management
sound. This unique combination of subjects supports           module, which is found within the industry and visual
entrance into a range of career paths and further study       media component.
opportunities.
                                                              In the acoustics and audio electronics theme, students
It provides a dynamic study programme that focuses            will gain an insight into audio electronics and apply
on modern popular and electronic music, concepts              their knowledge in the study of audio system design
embedded in key multimedia and business principles and        in the second year. The final year module in acoustics
the inclusion of acoustics and live sound engineering.        and musical instruments provides students with an
                                                              understanding of acoustic principles as applied to both
                                                              musical instrument design and to acoustic spaces.
                                                              Live and recorded sound offers students the chance
                                                              to work in the live sound industry, providing technical
                                                              knowledge and practical skills. In the second year,
                                                              students are introduced to the studio and a range of
                                                              techniques used in recording and mixing. These skills
                                                              underpin the final year portfolio based module.
90   sOUNd ENGINEERING ANd PROdUCTION | BSc (Hons)




                                                     FOR MORE INFO &
                                                     CONTACT DETAILS
                                                     SEE PAGE 3
                                                                                                                          91
lEARNING EXPERIENCE

 Industry and Visual     Production and          Digital Audio and        Acoustic and Audio      Live and Recorded
 Media Theme             Synthesis Theme         Project Theme            Electronics Theme       Sound Theme

 YEAR 1 (Level 4)
    Music Industry         Sound Production          Digital Audio          Audio Electronics          Live Sound
                                                      Technology                                       Engineering

       15 Credits              15 Credits                30 Credits              30 Credits             30 Credits
 YEAR 2 (Level 5)
   Media Production      Sound Synthesis and         Digital Music            Audio Systems         Sound Recording
    Management               Sequencing               Processing

       15 Credits              15 Credits                30 Credits              30 Credits             30 Credits
 YEAR 3 (Level 6)
    Sound for Visual     Digital Audio Effects    Media Technology           Acoustics and        Applications of Sound
        Media                                         Project              Musical Instruments          Systems

       15 Credits              15 Credits                30 Credits              30 Credits             30 Credits


PlACEMENTs                                                     FURTHER sTUdY
Students are encouraged to include an industrial               The University has a range of either taught (MSc) or
placement in their course. This takes place after their        research (MPhil and PhD) postgraduate programmes,
second year of study and extends the course duration to        details can be found at www.bcu.ac.uk/research
four years.
                                                               EMPlOYABIlITY
As well as providing relevant workplace experience that
is sought by many employers, a placement provides              This course is well-respected among the industry and
an invaluable opportunity for students to develop their        graduates have found positions in a variety of sectors,
practical expertise, earn money and try out a potential        including live and industry; film and visual media
career path. The Faculty’s placements team supports            industries; broadcasting; audio product manufacturing;
students throughout the placement process.                     audio journalism; interactive music; digital signal
                                                               processing; and education.
AssEssMENT
A range of assessment methods is used during the
course. These include continuous assessment, in-class
tests, examinations, laboratory exercises and project
work. Using these methods, students’ all-round ability
will be appraised, which offers the best opportunity
to excel.
92   TElEVIsION TECHNOlOGY ANd PROdUCTION | BSc (Hons)
     TARIFF SCORE            260 - 280 points
     FACULTY                 Faculty of Technology, Engineering and the Environment
     STUDY LOCATION          School of Digital Media Technology; Millennium Point
     APPLICATION             UCAS code HW66
     DURATION                3 years FT | 4 years sandwich course


     KEY FACTs

     The BSc (Hons) TV Technology and Production course is accredited by the Institute of Engineering and Technology
     (IET). Successful completion meets the educational requirements for IEng status.
     All sectors within the creative industries have their own unique skills and specialisms, but there is an increasing
     need for people with higher levels of skills who can move between related sectors.
     The creative industries sector needs talented people who can combine digital technology skills with creative
     applications, to meet existing and future challenges.
     Exciting developments in digital technology and the internet have created many opportunities and intense
     competition among firms in the television industry. It means that the industry is now demanding graduates who
     are able to embrace and reflect the changes that are taking place in this most dynamic of sectors.
     This course combines the study of the enabling media technologies with their creative applications relating to the
     production of television programmes. It also incorporates a study of business and management relevant to the
     television industry.
     Graduates will be versatile, adaptable, technically proficient, and aware of the major business forces shaping the
     television industry’s future. They will bridge the gap between specialist technicians and professional creatives.
                                                                                                                        93




ENTRY REQUIREMENTs                                       COURsE OVERVIEW
• 260-280 points. Minimum of two 6-unit or one 12-unit   There has been an explosion in the platforms that are
  A-Level (GCE or VCE)                                   available for delivering television content and the medium
• National Diploma with Merit Merit Distinction          continues to grow in importance as mass communication,
                                                         entertainment, and social information are embraced by
• Advanced Diplomas are accepted
                                                         both the creative industries sector and the public at large.
• AGNVQ overall Merit + GCSE Mathematics C
                                                         The course combines the study of enabling audio-visual
• GCSE Mathematics and English grade C or equivalent
                                                         and multimedia technologies with the production craft
  must be offered
                                                         skills involved in the researching, scripting, shooting and
                                                         editing of television programmes.
                                                         Location and studio based production combine in the
                                                         second year with the creation of a series of six 28-minute
                                                         factual entertainment shows which are recorded “as live”.
94        TElEVIsION TECHNOlOGY ANd PROdUCTION | BSc (Hons)




     COURsE sTRUCTURE
     The degree programme aims to promote a course of              Students will be introduced to the theoretical keystones
     study that develops students both intellectually and          of critical and communication studies, leading on to
     creatively by combining technological knowledge with          research and scriptwriting skills for television production
     creative techniques and business skills that are relevant     in the creative strand, while the media industry
     to the television industry.                                   component will look at the structure and regulation of the
     It also offers a wide range of transferable and marketable    multi-billion pound television industry.
     skills, that can enhance a variety of career opportunities    The Multimedia Theme offers the chance to learn the
     within the television and associated industries.              image manipulation software (from Photoshop to After
     On this full-time course, which typically includes 12 hour    Effects) used extensively in television production.
     class contact a week, students will also gain an insight      We are lucky to have an established and thriving
     into the legal and ethical issues related to the television   association with the BBC Birmingham Big Screen project,
     industry.                                                     which provides students with opportunities to obtain
     There are five main themes to the degree programme:           valuable work experience that has previously led to
     production, technology, creative, media industry and          full-time employment.
     multimedia.                                                   Recent graduate destinations have included BBC
     In production, students learn how to operate cameras,         Birmingham, QVC, Talkback Thames, and An Ideal World
     sound and lighting equipment, editing software and            production facility in California.
     studio production workflows, while the technology theme
     provides a grounding in audio-visual technology.
95
96   TElEVIsION TECHNOlOGY ANd PROdUCTION | BSc (Hons)




                                                    FOR MORE INFO &
                                                    CONTACT DETAILS
                                                    SEE PAGE 3
                                                                                                                       97




lEARNING EXPERIENCE

 Multimedia Theme        Media Industry           Production Theme       Technology Theme      Creative Theme
                         Theme

 YEAR 1 (Level 4)
 Design and Graphics       Television Industry    Video Acqisition and    Media Technology         Critical and
                                                    Television Studio                            Communication
                                                                                                     Studies
       15 Credits               15 Credits              30 Credits            30 Credits             30 Credits
 YEAR 2 (Level 5)
     Virtual Scene         Media Production        Acquisition and TV     Media Technology      Research Methods
        Creation            Management             Studio Production                             and TV Scripting

       15 Credits               15 Credits              30 Credits            30 Credits             30 Credits
 YEAR 3 (Level 6)
  Post Production and    Television Journalism       Production and       Television Systems     Media Technology
  Video Enhancement                                     Direction          and Transmission          Project

       15 Credits               15 Credits              30 Credits            30 Credits             30 Credits




AssEssMENT                                                    EMPlOYABIlITY
A range of assessment methods is used during the course.      Typical routes of employment that could lead from this
These include in-class tests, examinations, laboratory        course include programme making, such as production
exercises and project work. Using these methods,              assistant posts, researchers and assistant producers;
students’ all-round ability will be appraised, which offers   specialist operations of field and/or studio-based,
the best opportunity to excel.                                camera, sound, lighting, editing and vision mixing;
                                                              and technical appointments in information technology,
FURTHER sTUdY                                                 technical operations, research and development and new
The University has a range of either taught (MSc) or          media.
research (MPhil and PhD) postgraduate programmes,
details can be found at www.bcu.ac.uk/research
98    MUlTIMEdIA TECHNOlOGY | FOUNDATION YEAR
      TARIFF SCORE            140 points
      FACULTY                 Faculty of Technology, Engineering and the Environment
      STUDY LOCATION          School of Digital Media Technology; Millennium Point
      APPLICATION             UCAS code P318
      DURATION                1 year FT


       KEY FACTs
     KEY FACTs

      The Multimedia Technology Foundation course has been carefully designed to enable students to learn key skills
      and gain knowledge in the core subjects related to a range of media technology-based degree courses at the
      University.
      The course provides a broad and varied curriculum that combines the study of technology, creative and
      production processes, as well as academic development and business skills that are relevant to many sectors of
      the creative industries.
      It allows students to develop a wide range of transferable and marketable skills and knowledge relevant for
      employment opportunities within various media associated industries.
      The course provides opportunities for mature students without formal qualifications and school leavers with
      inappropriate qualifications for normal direct entry, a route leading to BSc honours degree courses in media
      related areas.
      All sectors within the creative industries have their own unique skills and specialisms, but there is an increasing
      need for people with higher levels of skills who can move between related sectors.
      The creative industries sector needs talented people who can combine digital technology skills with scientific and
      mathematical aptitude, as well as creative ability, to meet current and future design challenges.
      Students on this foundation course will benefit from expert teaching from leading practitioners in their field and
      will develop crucial links to those working in the creative industries, enhancing further career prospects.
                                                                                                                     99




ENTRY REQUIREMENTs                                     COURsE OVERVIEW
• 140 points. Minimum of one 6-unit A-Level (GCE or    Media technology integrates design, sound and online
  VCE) + GCSE Mathematics & English C. NC/D MPP        content that will allow students to produce interactive and
• AGNVQ Pass                                           usually interesting artifacts.
• Advanced Diplomas are accepted                       Our foundation Multimedia Technology programme aims
• GCSE Mathematics and English grade C or equivalent   to provide students with a solid understanding of these
  must be offered                                      disciplines.
                                                       On this intensive course, students will be subject to
                                                       rigorous academic, technological and creative learning,
                                                       all of which will enable them to progress onto the
                                                       numerous degree courses at the School of Digital Media
                                                       Technology.
100    MUlTIMEdIA TECHNOlOGY | FOUNDATION YEAR




  COURsE sTRUCTURE
  This is a technical and creative course that will challenge    These academic and technological modules will not
  students and stretch their intellectual capabilities as well   be learned in isolation. Instead, they will be integrated
  as develop specialised skills that are required for work in    practically into a major project in which students apply
  the multimedia industries.                                     the appropriate methodologies.
  Small-group tutorial and practical work comprise up to         Students will plan and undertake tasks, work to deadlines
  two thirds of timetabled sessions.                             and take responsibility for their work. They will also be
  By the end of the course, they will also be equipped with      expected to be able draw independent conclusions based
  key transferable skills that are essential to take into the    on a rigorous, analytical assessment of argument, opinion
  workplace and manage workloads proficiently.                   and data, as well as argue critically on all aspects of the
                                                                 media industry.
  On the technical side, students will look at the
  development and role of multimedia and the internet            These technical and intellectual abilities will be
  and examine in detail the application of mathematics in        complemented by enhanced personal development skills,
  multimedia projects. They will also study electronically       such as learning to work with and relate effectively to
  generated and manipulated audio and video and                  others; managing time and prioritising workloads; and
  authoring systems.                                             becoming a confident and aware media worker, who is
                                                                 reflective and constructively self-critical.
  Students will be expected to have a thorough
  understanding of digital equipment to produce still and
  moving images and will create websites utilising HTML
  code and software authoring packages.
                                                                                                                     101




lEARNING EXPERIENCE
MODULES
 Communications and         Audio Visual        Mathematics for       Multimedia Design      Internet Applications
     Research               Technology          Media Technology        and Graphics

       15 Credits            15 Credits             30 Credits             30 Credits              30 Credits



AssEssMENT                                                EMPlOYABIlITY
A range of summative assessment methods are               Typical routes that graduates of the Multimedia
employed involving individual assignments; coursework     Technology foundation year course pursue include
assignments and practical project work, written           technical creative roles as designers, developers within
coursework, laboratory experimentation and tests.         the interactive media sector, management roles such
Assessment methods for each module are identified in a    as producer, project manager, account managers, roles
module guide and, for coursework, assessment details      as graphic artist, animators and modellers for web, film
and criteria are specified in each assignment brief.      and video distribution, specialists in image processing,
FURTHER sTUdY                                             enhancement and manipulation.
Successful completion of the course allows students
to join BSc (Hons) Multimedia Technology, BSc (Hons)
Sound and Multimedia Technology, BSc (Hons) Television
Technology and Production and BSc (Hons) Film
Production and Technology.


                                                                                          FOR MORE INFO &
                                                                                          CONTACT DETAILS
                                                                                          SEE PAGE 3
102    sOUNd ENGINEERING ANd PROdUCTION | FOUNDATION YEAR
       TARIFF SCORE            140 points
       FACULTY                 Faculty of Technology, Engineering and the Environment
       STUDY LOCATION          School of Digital Media Technology; Millennium Point
       APPLICATION             UCAS code J932
       DURATION                1 year FT


        KEY FACTs
      KEY FACTs

       All sectors within the creative industries have their own unique skills and specialisms, but there is an increasing
       need for people with higher levels of skills who can move between related sectors.
       The creative industries sector needs talented people who can combine digital technology skills with scientific and
       mathematical aptitude, as well as creative ability, to meet current and future design challenges.
       This Foundation Year in Sound Engineering and Production course introduces practical skills in sound recording
       and mixing techniques applied to audio visual applications.
       Students are introduced to the science and technology that are relevant to sound engineering and multimedia
       design. This one year course has been designed for those wishing to progress to the BSc (Hons) Sound
       Engineering and Production course.
       There is a choice from a number of BSc programmes that are automatically available on successful completion of
       the foundation year.
       This course is an ideal introduction for those wishing to pursue the BSc (Hons) Sound Engineering and
       Production.
       The foundation certificate has been developed to appeal to those who do not have the required technical
       background to opt directly for the BSc route or students who are returning to education.
       As student numbers have increased, facilities have also been developed to support the needs of the students.
       Demands of students and employers also change and course leaders strive to meet those challenges by adapting
       modules to meet to the needs of this rapidly-changing industry.
       Crucial to this is inviting feedback from industry, with which we have close links and partnerships. A board of
       studies maintains the excellent standards, while research and technology developments drive the course through
       the minor changes process on an annual basis.
                                                                                                                     103




ENTRY REQUIREMENTs                                     COURsE OVERVIEW
• 140 points. Minimum of one 6-unit A-Level (GCE or    The Foundation Certificate Sound Engineering and
  VCE) + GCSE Mathematics and English C. NC/D MPP      Production course offers students a broad and
• AGNVQ Pass                                           challenging curriculum.
• Advanced Diplomas are accepted                       One of the course design challenges is allowing a diverse
• GCSE Mathematics and English grade C or equivalent   student body to succeed in all elements.
  must be offered                                      Many students have a practical music background, while
                                                       others have a heavily technical perspective. We strive to
                                                       develop modules that allow students who are learning a
                                                       skill for the first time to thrive, while challenging those
                                                       who already have a strong background in a subject.
                                                       Successful completion of this course gives students an
                                                       automatic progression to year one of the BSc (Hons)
                                                       Sound Engineering and Production course or BSc (Hons)
                                                       Sound and Multimedia Technology.
                                                       It will also be possible for students to transfer to some
                                                       other media degree course titles.
104     sOUNd ENGINEERING ANd PROdUCTION | FOUNDATION YEAR




  COURsE sTRUCTURE
  The course aims to provide key skills and fundamental knowledge required to succeed on a media technology-related
  degree programme.
  There are five modules:

  Acoustics Engineering 30 credits                              Audio Visual Technology 15 credits
  Fundamental principles of sound, starting with properties     This module will introduce students to the techniques
  of sound, health and safety laws within the workplace,        needed to study a degree in the field of digital media
  properties of musical instruments and sound insulation.       technology. Important fundamental science will reinforce
                                                                students’ ability to maintain the required levels of
  Sound Production 30 credits
                                                                competence for subjects needing technology in media
  Sound production technologies and their use in the music,     disciplines.
  sound recording and broadcast industries. The aim of
  this module is to introduce students to the principles and    Communication and Research 15 credits
  practice of sound recording and music production.             In this module, students develop core research and
                                                                communication skills that are essential for them to
  Mathematics for Media Technology 30 credits
                                                                progress to an honours degree course. The module will
  Students will learn the mathematical techniques               also assist in the development of such areas as basic
  needed to study a degree in the field of digital media        computer literacy skills, presentation techniques and
  technology. Mathematics will reinforce students’ ability to   PowerPoint delivery.
  maintain the levels of competence for subjects requiring
  mathematical function analysis in media disciplines.


  LEARNING EXPERIENCE

      MODULES
      Communication          Audio Visual         Mathmatics for Media           Acoustics           Sound Production
       and Research          Technology               Technology                Engineering

         15 credits             15 credits               30 credits               30 credits             30 credits
                                                                                                                       105




AssEssMENT                                                  EMPlOYABIlITY
All modules incorporate a significant amount of project     The programme of study supports a number of potential
work, which allows students the opportunity to develop      career paths including the live or studio industry; film
and apply their knowledge.                                  and visual media industries; broadcasting; audio product
                                                            manufacturing; audio journalism; interactive music; and
A range of assessment methods is used throughout
                                                            digital signal processing.
the course including continuous assessment, in-class
tests, examinations, laboratory exercises and project
work. Using these methods, your all-round ability will be
appraised.
FURTHER sTUdY
Students who complete successfully this course can
progress to year one of the BSc (Hons) Sound Engineering
and Production course or BSc (Hons) Sound and
Multimedia Technology.
                                                                                            FOR MORE INFO &
                                                                                            CONTACT DETAILS
                                                                                            SEE PAGE 3
106   ANIMATION           | BA (Hons)

      ANIMATION FOR GAMEs dEsIGN                             | BA (Hons)

      TARIFF SCORE            280 points
      FACULTY                Birmingham Institute of Art and Design (BIAD)
      STUDY LOCATION         Gosta Green
      APPLICATION             UCAS code: W615; BA (Hons) ANIMATION
                                           W280; BA (Hons) ANIMATION FOR GAMES DESIGN
      DURATION                3 years FT


      KEY FACTs

      These BA (Hons) courses were designed in collaboration with industry professionals.
      They are extremely popular degree programmes. Students study the fundamental principles of animation,
      including; movement, action, character design and scriptwriting, but will have the freedom to pursue their own
      aspirations relating to modes of expression and storytelling.
      These courses provide learners with a comprehensive range of skills and knowledge and understanding of
      animation that will enable graduates to secure professional positions as commercial animators or in related
      roles.
      The learning environment ensures that students have the chance to experience all kinds of animation techniques
      and make their own animations and short films.
      The courses also benefit from close relationships with industry and educational partners such as Escape Studios:
      www.escapestudios.com
                                                                                                                         107




ENTRY REQUIREMENTs
Candidates will be expected to have a good portfolio of drawings, plus one of the following:
 • BTEC National Diploma overall grade MMP
 • Level 3 Diploma in Foundation Studies (Art and Design) with merit or distinction in the final stage
 • International Baccalaureate with 28 points
 • Equivalent qualifications or experience


COURsE OVERVIEW                                                COURsE sTRUCTURE
Animation is an increasingly popular art form to study at      Professional studio practice forms the basis of the course
degree level. This course, designed in collaboration with      and practical workshop-based learning is an important
industry professionals, is ideal for anyone keen to pursue a   aspect, providing a hands-on approach to understanding
career in the world of animation.                              animation. Learners will be encouraged to think creatively
                                                               and apply an innovative approach to problem solving
Traditional and digital animation techniques are used to       throughout.
solve a range of visual communication problems including
the creation of original narratives. Theoretical and           All students take part in a common first year that includes
practical knowledge are combined to produce graduates          an extensive drawing module and practical workshops.
with the skills necessary to begin a career in animation.      During the second year, their newly-acquired animation
                                                               skills will be applied to a range of contemporary industry-
Students study the same subjects in the first year, before     relevant projects. Eventually students will be expected to
choosing either the BA (Hons) Animation or the BA (Hons)       develop individual projects that are designed to test their
Animation for Games Design pathway for the remainder of        own expertise in a chosen area of specialisation.
the programme.
                                                               The course is delivered by experienced staff who have
The Faculty has an array of professional-standard              years of industry experience. These include practising
equipment and state-of-the-art resources, including            animators, CGI specialists and visual communication
a MILO motion control system and motion capture                experts. The programme also benefits from dedicated
equipment. Students on the course will be able to              technical support staff.
develop their skills on this technically advanced and rare
equipment.
108       ANIMATION             | BA (Hons)

          ANIMATION FOR GAMEs dEsIGN                            | BA (Hons)




  lEARNING EXPERIENCE                                           AssEssMENT
  The courses have a distinct emphasis at each level            A range of flexible assessment methods will be used,
  of study which, when combined, will provide a                 including the use of online learning tools and resources.
  comprehensive range of skills designed to secure
  professional positions as commercial animators and/or         FURTHER sTUdY
  practitioners in closely related professions.                 Successful completion of either BA (Hons) course
  In broad terms, the emphasis is:                              will enable graduates to gain entry to the University’s
                                                                postgraduate programmes including MA Visual
      Year 1 (Level 4): Animation principles and skills;        Communication.
      Year 2 (Level 5): Visual communication and skills;
                                                                EMPlOYABIlITY
      Year 3 (Level 6): Professional practice (employability)
      including vocational awareness.                           Graduates will be equipped with the skills required to
                                                                work as an animator in a range of contexts, including the
  PlACEMENTs                                                    games design industry. Graduates may also gain career
  Students will have the opportunity to study abroad,           fulfilment in a range of related specialisms, such as art
  participate in regular field trips and attend specialist      direction, storyboarding, CG and stop-motion modelling,
  guest lectures, all of which will enrich and enhance the      editing, post-production, audio design, concept art,
  learning experience.                                          motion graphics, and scriptwriting.




  MORE INFORMATION
                                                                                                 BIAD Faculty Office,
  Applicants other than those whose fee status is “overseas” should apply through                Gosta Green,
  UCAS. Overseas applicants should apply directly to the Faculty.                                Corporation Street,
  For further information about the Faculty and our open days visit our website.                 Birmingham,
                                                                                                 B4 7DX.
                                                                                                 +44 (0) 121 331 5800
                                                                                                 www.bcu.ac.uk/biad
109
110      VIsUAl COMMUNICATION                          | BA (Hons)

         GRAPHIC COMMUNICATION | ILLUSTRATION | MOVING IMAGE | PHOTOGRAPHY

          TARIFF SCORE            240 points
          FACULTY                 Birmingham Institute of Art and Design (BIAD)
          STUDY LOCATION          Gosta Green
          APPLICATION             UCAS code PW92
          DURATION                3 years FT


          KEY FACTs

          The course is aimed at those who are keen to develop their creative visual skills and maximise their technical
          and academic potential before entering the creative industries sector. It enables students to develop skills in one
          of the four subject routes and encourages opportunities for interdisciplinary and/or collaborative practice.
          Success as a visual communicator in the creative industries requires dedication and the ability to communicate,
          organise and network, as well as flexibility and adaptability.
          These skills are also very attractive to a range of other potential employers and the BA (Hons) Visual
          Communication has been developed to meet the exacting requirements of these professionals.




  ENTRY REQUIREMENTs
  Candidates are expected to have attained at least one of        Resource facilities demonstrate our commitment
  the following:                                                  to traditional and emerging technologies, including
                                                                  darkrooms and a print room. Digital resources are
      • BTEC National Diploma overall grade MMP.
                                                                  numerous and offer state-of-the-art facilities, especially
      • International Baccalaureate with 28 points.               in moving image, including MILO and Motion Capture
      • Equivalent qualifications or experience.                  equipment.

  COURsE OVERVIEW                                                 COURsE sTRUCTURE
                                                                  In the first year students are introduced to two of our
  This BA (Hons) course is founded on the belief that
                                                                  four subject routes: graphic communication, illustration,
  students benefit from an increasingly specialist
                                                                  moving image and photography. This enables students
  partnership with practice during the three levels of
                                                                  to develop core technical, creative, critical and reflective
  their study. This is supported by a broad understanding
                                                                  skills and determines the specialist direction for second
  of visual communication and its interdisciplinary
                                                                  and third year study.
  opportunities.
111
112    VIsUAl COMMUNICATION                          | BA (Hons)

       GRAPHIC COMMUNICATION | ILLUSTRATION | MOVING IMAGE | PHOTOGRAPHY




  lEARNING EXPERIENCE                                           PlACEMENTs
  Staff encourage students to engage actively with all          This BA (Hons) course supports fully directed study
  aspects of subject practice, including developing an          and the development of individual practice. There are
  understanding of the theoretical and philosophical            opportunities for field trips and study abroad that will add
  framework of the subject and an ability to apply it           value to the degree course.
  creatively to practical outcomes.
                                                                AssEssMENT
  Students will undertake lectures, seminars, live projects,
  peer and group learning.                                      A variety of assessment methods are used across the
                                                                course to support students’ development and expertise.
  At Level 4, students will be asked to choose two subjects
  from an introduction to graphic communication,                These involve group critiques, portfolio presentations,
  introduction to illustration and introduction to              reflective visual journals, seminar presentations, written
  photography and moving image and one from developing          assignments, and peer/self assessment.
  practice in graphic communication, illustration or            FURTHER sTUdY
  photography and moving image or integrating theory and
  practice.                                                     Postgraduate opportunities in visual communication are
                                                                available on our MA Visual Communication programme.
  At Level 5, students will choose from a subject in context:
  graphic communication, illustration, photography or           EMPlOYABIlITY
  moving image. They will also choose from faculty elective     Many graduates from the BA (Hons) Visual
  or collaborative practice; theoretical and historical         Communication course operate as freelance practitioners
  studies option; professional practice; pre-production for     across all subjects. Others work for a variety of
  negotiated project and dissertation; and special interest     organisations in creative industries. Many work in other
  group: specialist practice.                                   sectors that recognise the value of creative, thinking,
                                                                problem-solving graduates.
  Level 6 will see students completing a negotiated project,
  dissertation and major project.



  MORE INFORMATION
                                                                                                 BIAD Faculty Office,
  Applicants other than those whose fee status is “overseas” should apply through                Gosta Green,
  UCAS. Overseas applicants should apply directly to the Faculty.                                Corporation Street,
  For further information about the Faculty and our open days visit our website.                 Birmingham,
                                                                                                 B4 7DX.
                                                                                                 +44 (0) 121 331 5800
                                                                                                 www.bcu.ac.uk/biad
                                                                                                 choices@bcu.ac.uk
113
114   How to find us

                                                            TO SUTTON
                                                            COLDFIELD




                                               PERRY BARR




                                                                                                    TO TAMWORTH
                                                                                                    AND LICHFIELD



      WEST BROMWICH                                                     MOTORWAY MAP
                                                                                                                           M42
                                                                         MANCHESTER/                M6                             EAST
                                                                                NW          1                                      MIDLANDS
                                                                                                         6
                                                                                                   A41
                                                                                                         A38
                                                                                       M5
                                                                                                               A45                     M6
                                                                                            A456
                                                                                                                                      LONDON
                                                                                                                               6
                                                                                       3                       A34       M42
                                                                                                A38

                                                                                   4                                 4
                                                                        BRISTOL/                   M42
                                                                        THE SW         1                                   OXFORD
                                                                                                                     M40
      TO KIDDERMINSTER



                                                                                                    TO COVENTRY
                                                                                                    AND NEC




                                                                                           TO WARWICK


                                  1   CITY NORTH CAMPUS

                                  2   GOSTA GREEN (BIAD)*

                                  3   MILLENNIUM POINT
                                                                                            TO STRATFORD-
                                  4   VITTORIA STREET (BIAD)*                               UPON-AVON

               TO WORCESTER       5   MARGARET STREET
                                  6   BIRMINGHAM CONSERVATOIRE
                                  7   BOURNVILLE (BIAD)*
                              7
                                      * Birmingham Institute of Art and Design
BA (HONOURS) ACTING                          3 YEARS FULL-TIME                                                                  115
    directions to City North Campus, Perry Barr
    COURsE dIRECTOR               Daniele Sanderson
    BY ROAd                                                     BY BUs FROM BIRMINGHAM
    APPlICATION                   Direct to school, entry to course through
    From the North and south via M6                                 Quickest buses are the limited stop services 996 from
    COURsE OVERVIEW
    Leave M6 at junction 7, taking the A34 (Birmingham              Priory Queensway (Argos/Living Well) and the 997 from
    City Centre). Keeping in the left hand lane continue            Carrs Lane. Additionally, services 51, 52 and 52A travel
    along dual-carriageway for approximately 2.05 miles.            from Priory Queensway (Argos/Living Well) and Carrs
    Birmingham City University will now be ahead of you. On         Lane, services 33 and 34 travel from Dale End, services
    approaching Perry Barr Greyhound Stadium (left-hand             91 and 107 travel from Bull Street. When travelling by
    side), turn left onto Aldridge Road (A453), immediately         bus from Birmingham City Centre alight at the “One
    moving into right-hand filter lane for Wellhead Lane            Stop Shopping Centre”. Birmingham City University City
    (signposted). Follow the lane, turning right into the           North Campus is opposite and easily reached by foot via
    student car park of main University entrance in Franchise       the crossings. Further information can be obtained from
    Street.                                                         Centro.

                                                                       TAXI
    From Bristol and the south West Via M5 HEADING TITLE FROM BIRMINGHAM
    PARAGRAPH HEADER
    Lorem joins dolor at West                                          There suscipit        at New Street Station and throughout
                                                In sem justo, commodo ut, are taxi ranks quo minus id quod maxime placeat
    The M5ipsumthe M6sit amet, Bromwich. Take the M6
                                                                       the City Centre.      facere possimus, the City Centre to
    (south) to Junction 7, alight via the A34 (Birmingham vitae, orci. Duis sapien The journey time fromomnis e rquis nibh
    consectetuer adipiscing elit. Quisque       at, pharetra
                                                nunc, commodo          Perry Barr is approximately 10 minutes.
    City Centre) and continue as Duis to Birmingham City et, interdum suscipit, at felis congue commodo. omnis e
    tincidunt scelerisque libero. above
    University Cityrutrum, orci vestibulum sollicitudin et, dolor. Nulla turpis
    risus. Integer North Campus.                                                             rquis nibh at felis congue commodo.
    ullamcorper ultricies, lacus quam                                  BY TRAIN
                                                magna, cursus sit amet, suscipit a,          omnis e rquis nibh at felis congue
                                                interdum id,
    ultricies odio, vitae the East (via spaghetti Junction) felis. Nullam feugiat, services to Birmingham e rquisat
    From Coventry and placerat pede                                    All Inter-City        commodo. omnis arrive nibh at felis
                                                turpis at pulvinar Birmingham
    sem sit amet enim. Duis ante orci, Centre on the A38(M), vulputate, erat New Street Station. At least two trains per
    Heading towards Birmingham City                                                          congue commodo. omnis e rquis nibh
    molestie vitae vehicula venenatis,                                 hour bibendum
                                                libero tristique tellus, necleave New Street for Perry Barr Station (journey
    follow signs for Aston and Waterlinks, turning left off                                  at felis congue commodo.
    the A38(M) at Park Circus. Turn right intoodio risus sit amet ante. Nulla quis
    tincidunt ac pede.                           Victoria Road         time approximately 13 minutes) on the Cross City
                                                                       (Walsall) amet
                                                diam. Nulla accumsan, elit sitline.
    (signposted to Birchfield and Perry Barr – Birmingham
    Curabitur ligula approximately
    City University issapien, pulvinar2 miles from this point). nulla mauris mollis
                                                varius semper,
                                                                       BY AIR
    a the next traffic facilisis vel
    Atvestibulum quis,island turn right onto the A34 tempo.
                                                quam, to Walsall
                       porta. Nemo enim
    sapien. QuisqueJoin the dual-carriageway and filter off
    and Perry Barr.                                                    Birmingham International Airport is directly linked to
    ipsam voluptatem quia voluptas sit          Fusce nibh. Nulla est. Duis sapien
                                                                       the rail Inter-City network by Birmingham International
    at the next available exit signposted “One Stop Shopping
                                                                       Station. suscipit,
    aspernatur aut odit aut fugit, sed quia nunc, commodo et, interdumBirmingham New Street Station, located in the
    Centre”. Turn right at the traffic island (along Aston Lane)
                                                                        Nullam sit is 10
    consequuntur of traffic lights. Turn left sollicitudin et, dolor.City Centre,amet minutes away by Inter-City or local
    to the first set magni dolores eos qui onto Wellhead
                                                magna in magna
    ratione voluptatem sequi nesciunt. to the University main gravida vehicula. run every 15 minutes at peak times.
    Lane, over the humped back bridge                                  services, which
                                                Aenean id metus id velit ullamcorper
    Aliquam and car parks.
    entranceornare wisi eu metus.                                      Birmingham International Airport and Birmingham
                                                pulvinar. Cras elementum.
                                                                       International Station are linked by a complimentary bus
    From Birmingham City Centre
                                                                       service, journey time approximately 90 seconds.
    (approximately 3 miles from Perry Barr) HEADING
                                                Integer tempor. Nulla turpis magna,
    Take the A34 towards Birchfield, Perry Barr and Walsall
                                                cursus sit amet, suscipit a, interdum
    (signposted). After approximately 2.5 miles, passing
                                                id, felis. Integer vulputate sem a
    through traffic lights and an underpass, keep in the left-
                                                nibh rutrum consequat. Nam libero
    hand lane and filter off the dual-carriageway signposted
                                                tempore, cum soluta nobis est
    to “One Stop Shopping Centre”. Turn right at the traffic
                                                eligendi optio cumque nihil impedit
    island (along Aston Lane) to the first set of traffic lights.
    Turn left onto Wellhead Lane, over the humped back
    bridge to the University main entrance and car parks.
                                                                                                     PHOTOGRAPH CREdITs
                                                                                                                                                                                                                                             117




directions to City Centre Campus, Millennium Point
BY CAR                                                         WAlKING
From M6, Jct 6 (Aston Expressway) – 3 miles                    from New street station
Exit M6 onto the A38(M). Follow signs to city centre and       Exit the main entrance of the train station and turn left,
go past the first exit. Take the second exit sign-posted       walk under the tunnel and you will end up opposite Moor
Ring Road and other routes (A4540). Stay in the left hand      Street Station. Walk past the station on Moor Street
lane as you proceed up the slip road to Dartmouth Circus       Queensway, then turn right at Island House and continue
Roundabout. Take the first exit (left) onto Dartmouth          left along Albert Street into Curzon Street and Millennium
Middleway (A4540). Proceed to the next island and take         Point will be on your left hand side.
the third exit (right) onto Jennens Road. Take the second
left into the Millennium Point car park on Howe Street.        from Moor street station
                                                               Exit the main entrance of the train station and turn right,
From M5, Jct 3 (Hagley Road) – 9 miles                         turn right at Island House and continue left along Albert
Follow A456 into Birmingham for approximately 6 miles,         Street into Curzon Street and Millennium Point will be on
through the tunnel at Five Ways, onto Broad Street.            your left hand side.
Follow signs for A38 (Aston Expressway) onto Great
Charles Street Queensway. Proceed under the tunnel at                                           TO M6 J.7                                             TO M6 J.6                                                       TO M6 J.5

St Chads Queensway. Indicate left as you exit and go down




                                                                                                                                                                                                      A454
                                                                                                                     A34




                                                                                                                                   A38
to the island at the bottom. Take third exit onto James




                                                                                                                                                                                                          0
Watt Queensway. Take the second exit (Chapel Street) and
follow the road round onto Bartholomew Street. Take a                                                                                      FIRE STATION




                                                                                                                                                                                                                LAW
                                                                                                                                                                                                      7
left onto the next junction at Albert Street, which becomes                                                                                                                                         A4




                                                                                                                                                                                                                    LE
                                                                                                                                JAM




                                                                                                                                                                                                                   Y MID
Curzon Street. The car park is accessed by turning left                                                                                                                                D.




                                                                                                                                 ES
                                                                                                                                                                                      R




                                                                                                                                  WA
                                                                                                                                                                                  S




                                                                                                                                                                                                                      DLE
onto Cardigan Street, then turn left again onto Jennens




                                                                                                                                                                                           HO
                                                                                                                                                                             EN



                                                                                                                                    TT




                                                                                                                                                                                             W
                                                                                                                                                                      N




                                                                                                                                                                                             E
                                                                                                                                      QW




                                                                                                                                                                                                                         WAY
                                                                                                                                                                                             ST
                                                                                                                                                                 N                    P
Road, and take first left into car park on Howe Street.                                                                                                       JE




                                                                                                                                                                                               .
                                                                                                                                                                                                                                        32


                                                                                                                                         Y.
                                                                  SNOW HILL                                                                                                                                                        A41
                                                                  STATION                                                                                                                                        T.
                                                                                                                                                                                                        Z   ON S
                                                                                          W
                                                                                                                                                                                                    CUR
From M42, Jct 6 (Coventry Road) – 11 miles                                     LM
                                                                                 OR
                                                                                    E
                                                                                        RO

                                                                                                                                                                  ALBE
                                                                                                                                                                             RT S
                                                                                                                                                                                      T.

                                                                           CO
                                                                                                                 .
                                                                                                               ST




Follow A45 City Centre approximately for 7 miles. You
                                                                                                              N




                                                                                                                                                                                                    WE ARE
                                                                                                             TIO




                                                                                                                                 WY
                                                                                                           RA




                                                                                                                                                                                                                               A454
will then reach a large traffic island (Bordesley Circus).
                                                                                                                              .Q
                                                                                                         O




                                                                                                                                                                                                    HERE
                                                                                                      RP




                                                                                                                            ST
                                                                                                      CO




                                                                                                                           OR




                                                                                                                                                                                                                                    0
Follow signs for M6 into watery lane Middleway. Continue
                                                                                                                                            ST.
                                                                                                                           MO




                                                                                                                                                                                             FA
                                                                            NEW ST.                                                                                                             ZEL
                                                                                                                                                  MOOR
                                                                                                                                           PARK




                                                                                                                                                                                                     EY
                                                                                                                                                                                                          ST
to follow signs for the M6 through the first traffic island.                                                                                      STREET                                                    .
                                                                  NEW STREET
                                                                  STATION                                                                         STATION
At the next island, take the second exit. At the next island                                               SELFRIDGES
                                                                                                                                                                      ST.




(Junction 15) take the first exit onto Jennens Road. Take
                                                                                                                                                                        EN




                                                                                ROTUNDA                    BULLRING                                                                                       KEY
                                                                                                                                                                  MERID




the second left into the Millennium Point car park on                                                                                 DI
                                                                                                                                        GB
                                                                                                                                             ET
                                                                                                                                                  H
                                                                                                                                                                                                          PEDESTRIAN ROUTE
                                                                                                                                                                                                          FROM CITY CENTRE              N
Howe Street as signposted.                                                      QW
                                                                                   Y.
                                                                                                                                                      HI
                                                                                                                                                        GH
                                                                                                                                                             ST
                                                                                                                                                               RE
                                                                         OOK                                                                                        ET                           TO M42/M40
                                                                                              HU




                                                                      BR                                                                                                     A4
                                                                   ALL
                                                                                               RS




                                                                 SM                                                                                                            1                 NEC, COVENTRY, WARWICK
                                                                                                  TST
                                                                                                     .
118    Disclaimer Information




  legal
  This information is intended as a general guide to the University’s courses and facilities and forms no part of any
  contract between you and the University. Although reasonable steps are taken to provide the courses as described,
  the University cannot guarantee the provision of any course or facility. Any course may be altered or withdrawn owing
  to circumstances beyond the University’s control. It is strongly recommended that prospective students contact the
  (relevant) faculty to obtain the most up-to-date course information. For full terms and conditions please visit
  www.bcu.ac.uk/web2/misc/legal.html


  disability                                                    Equal Opportunities
  Birmingham City University’s Disability Service aims          Birmingham City University promotes equality of
  to enable students with disabilities or learning support      opportunity in respect of every aspect of its provision.
  needs to make the most of their time at university,           University policy and practice will seek to provide an
  whether they have a physical, sensory or hidden               environment that is free from discrimination against
  disability, mental health difficulties or specific learning   students, staff and others. The University and its staff
  difficulties. In order to help you plan and prepare           will ensure that all prospective students are treated
  for university life, we have a range of services and          solely on the basis of their merits, abilities and potential.
  equipment which can be made available to you.
                                                                The University will seek to prevent discrimination on
  At Birmingham City University we think it is important        the grounds of race, colour, ethnic origin, nationality,
  that you feel you can tell us about any disability you        religious belief, gender, sexual orientation, disability,
  may have. We regard disclosure of a disability as a           age, marital status, family circumstances, citizenship,
  positive step, because once we are aware of your              social and economic status, or any other irrelevant
  disability we can then try to support your individual         individual differences.
  needs.
                                                                For full details of the University’s Equal Opportunities
  If you have not made us aware of your disability or           Policy please visit www.bcu.ac.uk
  you feel you may have a disability please contact
  the Disability Service on 0121 331 5128, or email
  disability@bcu.ac.uk
 Acknowledgements                                                                             119




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