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Shop Manager Trainee
Program Brief
Agenda
• Introduction
– Shop Manager introduction program overview
– Purpose and expected result with the brief
– Purpose and expected result of the trainee program
• General trainee program step by step
• Customization of the program and practical issues
• Key focus areas
• Questions
Introduction program overview (first 3 months)
- New Shop Manager, New Shop
Shop opening
Weeks
Development Activity Type Place Duration
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Shop Manager Intro Region 2 days
Recruitment of SAs Region 2 days
The SM transits into the
Shop Manager
Region
10-12 ”normal” path for experienced
Traineeship days SMs in existing shops
Shop Opening
On site 3-5 days
Preparation
PD Talk
On site 2 hours
(ass’ment of performance)
Introduction program overview (first 3 months)
- New Shop Manager, Existing Shop
Weeks
Development Activity Type Place Duration
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Shop Manager Intro Region 2 days
The SM transits into the
Shop Manager
Region 8 days ”normal” path for experienced
Traineeship
SMs in existing shops
PD Talk
On site 2 hours
(ass’ment of performance)
Shop Manager program overview (after 3 months)
Months
Development Activity Type Place Duration
4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
PD Talk On site 2 hours
Shop Performance
On site Monthly
Measurement
PD Action Plan
On site Ongoing
Implementation
Seasonal Product 1 morning
On site
Training / evening
Seasonal Merchandising 1 morning
On site
Training / evening
Cow to Shoe HQ 3 days
Shop Manager I Region 3 days
Retail Best Practice
Region 3 days
Conference & Workshop
Shop Manager II Region 2 days
Purpose and expected result of the brief
PURPOSE EXPECTED RESULT
• To make the existing shop manager • Understanding of the program
comfortable with the task • A customized program taken dates,
• To make the existing shop manager names, roles, tasks etc. into account
aware of the task, the role, its
purpose and scope etc.
• To plan and customize the program
in details
Purpose and expected result of the trainee program
PURPOSE EXPECTED RESULT
• To welcome the new shop manager • The trainee period should result in a new
to ECCO Retail shop manager
• To make the new shop manager – Who is motivated for her/his new job
(and shop) fly as fast and high and comfortable with the challenge
possible – Who is proud to work for ECCO
Retail
• To motivate the new shop manager – Who is able to run her/his own
and create an enthusiastic new ECCO brand shop using the various
ambassador for ECCO tools from the toolbox
– Who knows the basic ECCO shop
• To build a network between the shop disciplines by heart and is able to
managers in ECCO Retail lead them
– Who has a good understanding of
the more advanced disciplines
Agenda
• Introduction
– Shop Manager introduction program overview
– Purpose and expected result with the brief
– Purpose and expected result of the trainee program
• General trainee program step by step
• Customization of the program and practical issues
• Key focus areas
• Questions
Fundamental principles of the trainee program: Focus on the critical things for day 1 in the new
shop. Together with the introduction course the new shop manager gets prepared
- Conceptual examples -
Criticality After 3 months
Discipline for day 1 2 day introduction Trainee program experience
ECCO insight High
Cash register High
Product insight High
Staff coaching Low
Campaign Low
planning
Budgeting Medium
Skills level at given time Optimal skills level
The trainee Program documentation
Overview of activities, days and roles Day by day
Shop Manager Trainee Program
SM-TRAINEE - OVERVIEW 1 2 3 4 5 6 7 8 9 10 11 12
Introduction X X X X X X X X X X X X Overview of days
Colleagues O
The shop facilities and layout O Working Working
Planning of the traineeship O Day Theme day hours
Review of how to use the manuals P -> 1 Welcome! Full day 10
How to use the network. Use www.ecco.com/partnership O P -> Introduction to colleagues in shop
Introduction to shop facilities and layout
EPOS (EPOS quick-guide) X X P P P P P P P P P P
How to make a sale P -> Planning of the trainee program
Drawer maintenance O O P -> Overall Introduction to the product groups represented in the shop
Opening fund O O P -> Observe cash register and cash handling (EPOS quick-guide)
Accepting travelers cheques O O P -> Observe the used sales tecniques and basic customer service concepts
Accepting personal cheques O O P -> Observe daily and weekly and monthly routines
Accepting vouchers/gift certificates O O P -> Observe shop opening and closing procedure
Registering loyalty cards (if they exist) O O P -> 2 Participate in shop opening and shop closing Full day 10
EPOS system credit card drafts O O P -> Participate in how to use the manuals
Manual credit card drafts O O P -> Observe how to use the network. Use www.ecco.com/partnership
Processing customer returns O O P -> Observe cash register functionalities and cash handling and participate in basic selling
Applying discounts to transactions O O P -> transactions
Order processing O O P ->
Observe selling techniques and customer service concepts
Closing fund O O P ->
Handle cash/transferring cash to the bank O O P -> Observe productknowledge on current product heroes.
Focussed introduction on Womens line (Twist, Shape etc)
Sales and service X X Observe product information management - new products
Shop opening and shop closing O P P L L P L P P P P Observe the product receival process and refilling shop and inventory
Sales Technique X X P P P P P P P P P P Introduction to returns, transfers and markdowns
Observe Basic Visual Merchanding guidelines in shop
Participate in daily and monthly routines. Observe weekly routines
Self assessment checklist Activity description
Shop Manager Trainee Program Shop Manager Trainee Program
Training Checklist Program details
Complete the following questions to ensure that you are ready for managing your
own shop Day Actions Description Trainee's Instructor
role
I'm able to coach
I can do/know it
1 In general Introduce the SM trainee as you would introduce any other new - Shop
I know of it, but
I'm comfortable
I don't know
employee manager
not how it is
others in it
with some
assistance
what it is
handled
with it
The trainee period is not a test, so the job is to get the most of it,
and really prepare the trainee for his/her future job.
HOW DO YOU FEEL ABOUT…
Introduction to trainee ship program The program is intense and requires hard work of all parties to
Colleagues succeed.
The shop facilities and layout 1 Welcome! Arrange a get-together (½h before opening) with all persons who Observe Shop
Planning of the traineeship is working in the shop that day manager
Review of how to use the manuals
Review of how to use the network. Use www.ecco.com/partnership Introduce everyone in the shop, and tell the basics about the
shop
EPOS (EPOS quick-guide) 1 Introduction to shop Demonstrate all the procedures needed to open the shop: Observe Shop
How to make a sale opening procedures Alarms, cash register counting and opening, shop front, kick off manager
Drawer maintenance? gathering etc.)
Opening fund procedure?
1 Planning of the trainee Go through the program and customise where needed Participate Shop
Accepting travelers cheques?
Accepting personal cheques? program manager
Accepting vouchers/gift certificates? Introduce the checklist, and agree when it will be used
Registering loyalty cards? (If they exsist)
EPOS system credit card drafts? Incorporate specific activities in the plan (a job interview, an
Manual credit card drafts? appraisal interview, a campaign, an event, stock taking etc.)
Go through the documents one by one
Agenda
• Introduction
– Shop Manager introduction program overview
– Purpose and expected result with the brief
– Purpose and expected result of the trainee program
• General trainee program step by step
• Customization of the program and practical issues
• Key focus areas
• Questions
Customization of program and practical issues
CUSTOMIZATION PRACTICAL ISSUES
• Start and end date • Hotel/accommodation
• Planning of possible special • Access to the shop
activities • Plan welcome and social event
– Campaigns or events • Access to cash register and back office
– Appraisal interviews system
– Staff meetings
– Job interviews
– Stock taking
– Forecasting
– Budgeting
– Monthly reporting
• Social event
• Appoint coaches
• Working hours
When and how will we succeed with the trainee program?
SUCCESS CRITERIA IMPLICATIONS
• Motivated and comfortable • Spend time on planning and preparing
• Proud of being an ECCO • Take ownership of the completion of the
ambassador program
• Is able to supervise shops and • Spend time on explaining
advice shop associates alone • Delegate the coaching and training tasks
• Knows the shop basics by heart between existing SM, Shop associates,
• Has an understanding of the Visual merchandiser and ROM
advanced tools in the toolbox. • Be open with all your experience, learning
and tricks. You might even learn
something new.
• Give all the feedback possible. Evaluate
through out the trainee period
• No need to be too gentle - the trainee
period will be intensive hard work
Agenda
• Introduction
– Shop Manager introduction program overview
– Purpose and expected result with the brief
– Purpose and expected result of the trainee program
• General trainee program step by step
• Customization of the program and practical issues
• Key focus areas
• Questions
Agenda
• Introduction
– Shop Manager introduction program overview
– Purpose and expected result with the brief
– Purpose and expected result of the trainee program
• General trainee program step by step
• Customization of the program and practical issues
• Key focus areas
• Questions
