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P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Your Kids Organization Program: JamaIca
Summer 2007 InternatIonal exchange
SPONSORSHIP PROPOSAL
contact Info:
Subhadra Bowman
Your Kids Organization
1391 South Sepulveda Blvd.unit H
Los Angeles; California 90025
Email: info@yourkids.org
Phone: (877) 919-3812
August 1-14, 2007
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Table of Contents
• Organizational Overview
•
• Program Objectives
•
• Program Description
•
• Sponsorship Benefits
•
• Marketing and Promotions
•
• Program Operations
•
• Program Coordination
•
• Management and Staff
•
• Finance and Budget
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
I. Organization Overview
a. mISSIon
Your Kids Organization (YKO) is a non-profit organization that was founded in 2000 to
develop and provide programs to support the enrichment of kids’ lives. YKO teaches
our youth to honor each other’s contribution to society. By strengthening from within,
we intend to guide youth into responsible adults who honor all spiritual beliefs and
philosophies regardless of race, sex, or economic class.
Local programs include visiting and learning about historic sites. An annual study
abroad seminar allows local youth to build life skills in a foreign country while living in
a different culture. In addition to exploring historic sites in their host country, students
will be guided through programming to foster personal and professional growth and
development. These program values include:
YKO Student International Exchange Program (SIEP) is dedicated to giving each student
a head start in intercultural communication from high school, helping them develop
skills to succeed in college by encouraging an exploration and understanding of
different peoples around world.
As SIEP ambassadors, these students will learn to adapt to new environments, by living
with a host family in their chosen country—a true adventure for students who may have
never traveled outside of California.
As Hillary Clinton wrote years ago, it takes a village to raise a child and in today’s
world, that is a global village, According to a recent report published by the Institute
of International Education some 160,920 American students studied abroad in 2001-02,
an increase of nearly 5% from the previous year. This is a relatively small percentage of
college students, yet studying abroad enhances a student’s ability to adapt to any new
environment, whether at home or abroad---and that adaptability will serve them well as
they complete their education and join a workforce that is also increasingly diverse in a
global marketplace.
SEIP allows at-risk high school juniors and seniors students from Los Angeles, Calif. to
travel to other countries for a 4-week, focused intensive study and enrichment program.
Students are selected by teachers, based on the students’ commitment to success
and growth. To qualify for SEIP, these students have overcome obstacles and already
worked to change adversity into opportunity.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
II. Program Objectives
a. oBJectIveS
The YKO Student International Exchange Program (SIEP) seeks to give students a head
start in global intercultural communication, helping them develop skills to succeed in
college by encouraging an exploration and understanding of different peoples around
world. The program specifically targets children from urban areas and “Inner City”
youths to provide them with an opportunity to travel and explore life in other parts of
the world.
The summer 2007 Jamaica program aims to expose the participants to a country
that has a rich heritage and close links to the United States. The learning experience
will involve an immersion in the cultural and social life of the communities across
the country. The society is filled with varied experiences and sometimes seemingly
contradictory forms all occupying the same physical and social space. This provides a
rich backdrop to the summer programs and the anticipated experiences.
B. SPonSorShIP oPPortunIty
Enriching the lives of its children is one of the most enduring values a community can
provide. When children’s lives are filled with opportunities for growth and development
the results can be stunningly positive. Children are inspired to take action that brings
a positive experience for themselves and others. This can be the beginning of building
the world citizenry without which civilization as we know it would crumble, and
disappear.
Corporate sponsorship of positive social activities that focuses on the enrichment of kids
provides a compelling opportunity to promote good corporate citizenship throughout
communities around the globe. The goals of the program can be embraced widely
and provide an opportunity to promote corporate image and garner goodwill
and intangibles. YKO summer program will gain high visibility through the news and
broadcast media coverage that are planned as part of the program.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
III. Program Description
YKO’s summer 2007 Jamaica program will consists of a cultural immersion experience
coupled with exposure to core skills and lifestyle practices. Participants will be
accommodated in communities to give each student an opportunity to experience
community life in Jamaica, and have a basis for understanding of the society and its
people.
The specific program offering will cover 2 weeks of activities as follows:
Schedule of Activities -- August 1 -14th
Date locatIon actIvIty
1-Aug good hope
2-Aug good hope
3-Aug good hope
4-Aug Good Hope Workshop I: Yoga
5-Aug good hope
Gibraltar
6-Aug Travel to Oracabessa/Green Grotto Caves/Ocho Rios
(Oracabessa)
Workshop II: Personal Development /Botanical Tour/
7-Aug Castleton Gardens
Picnic
Workshop III: Nutrition and Health /Tour: Nine-Mile
8-Aug
St. Ann Bob Marley
9-Aug Kingston/St. Andrew Tour of Kingston (Music Studios/Nightlife)
10-
Aug Gibraltar/Oracabessa Workshop IV: Entrepreneurship
11-
Aug Gibraltar/Oracabessa Local dance and cultural presentations
12-
Aug Kingston/St. Andrew Workshop V: IT and Media
13-
Aug Portland Trip to Moore Town --Portland
14-
Aug Montego Bay Depart to Los Angeles
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
WorkShoPS
Workshops and coaching provide youth with the skills of teamwork and relating to their
peers. This facilitates their development into role models and community leaders who
can now contribute to a positive change in society.
Workshop I: Yoga
Through yoga classes, children gain focus and concentration as well as alleviate
stress, anger and learn tolerance. Children learn the relationship between action and
consequence, helping them to make sound decisions in their lives. Using the art and
science of yoga as a tool to develop a strong body and mind and as an effective
method to manage stress to perform well in school and be able to pursue and sustain
long-term professional goals.
WorkShoP II: PerSonal DeveloPment
General career and education seminars are provided which guide youth to make
informed choices about their education. Workshops on credit cards and checking
accounts assist youth in developing, maintaining, and being responsible with their
credit profile for future success. Children are taught the value of handling their personal
finances. Developing, maintaining, and being responsible with their credit profile
protecting their FICA Scores for future success.
Seminars are held on appropriate attire and dress codes to succeed in the work force.
Learning what appropriate attire is and what the dress codes are to succeed in the
workplace.
Learning how to communicate effectively with one’s peers and what “teamwork”
is in practical terms, through workshops and coaching. Through YKO Peer Advisory
Council program children integrate these skills, learning to use them to mentor younger
children and become community leaders by contributing to positive change in their
communities.
WorkShoP III: health, nutrItIon, anD Well-BeIng
YKO teaches healthy eating habits by providing students with guidelines for good
nutrition and exercise through yoga and other movement, and tools for stress
management to maintain wellness. Students will be instructed by qualified health
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
professionals according to their individual needs. Seminars provide information on
the correlation of diet and vitality. Taught by experienced and qualified nutritional
professionals, emphasis will be on obtaining emotional and intellectual balance through
proper food choices.
WorkShoP Iv: youth entrePreneurShIP
This workshop will introduce youth to entrepreneurship and the basics of how they
can start their own business. The approach to teaching this content will be though
lecture, discussion format, case study, problem-based learning, collaborative learning
and games. Students will have a clear understanding of what it means to be an
entrepreneur and how to think like an entrepreneur. Students will know the difference
between being an employee and a business owner, and how to turn their passions, skills
or hobbies in to a business.
WorkShoP v: It anD meDIa
This workshop covers the basic understanding and a working knowledge of Information
Technology and The Media, students will understand how far the world has come from
the days of “Horse and buggy to Fiber Optics” Productivity is the name of the game.
“Brick and Mortar businesses only are a thing of the past. If you have a business card,
video camera and Website, your store-front is now the World.
Iv. SPonSorShIP BenefIt
A. Overview
The YKO SEIP will provide significant benefits to its corporate sponsor. These
benefits consist of three major categories:
• Broad corporate objectives - image based
• Marketing objectives - brand promotion, increase sales
• Media objectives - cost effectiveness in reaching target markets
The corporate sponsor will be provided with over $35,000 in equivalent media value,
which includes broadcast television, cable television, radio, web site advertising, viral
marketing, newspaper, and magazine media promoting the tour and album. The
lead sponsor will also receive additional branding value via logo inclusion on-site from
banners, merchandise, and verbal recognition at concert venues, public appearances
and radio/television interviews and performances and. Official programs, cut-outs,
posters and other promotional items for the SEIP may also be distributed via the
sponsor’s retail outlets and/or the affiliate partners’ retail locations in order to generate
additional interest and drive traffic to designated locations.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
B. Corporate Image Enhancement
Sponsors will have an excellent opportunity to enhance their corporate image by
associating themselves with YKO and its programs. Being associated with positive
programs for kids is a compelling strategy for building goodwill in the marketplace.
C. National, Regional and Local Media Exposure
Sponsors will benefit from the numerous forms of media that surround the tour. Due
to the nature of the tour and its community orientation, editorial media coverage
is extensive, providing multiple opportunities for the sponsor to earn recognition in
national, regional, and local print, radio, and television outlets. Links offered on YKO
Internet properties will provide additional national and international exposure. The sites
presently receives over 3,000 hits per day and is placed in the top 5 on any search
engine where any search term affiliated with Kids programs or exchange programs is
the key word.
D. Reaching the Target Market
The SEIP will provide a unique vehicle by which a corporate sponsor will be able to
reach a segment of the children centric market. A corporate sponsor will enjoy high
visibility in marketing and promotion prior to the event, and during the program camp
itself. This includes 12,000 to 16,000 posters, handbills, and fliers depending on the
market that will be distributed in the weeks before the event throughout the Designated
Market Area. Radio, television billboards (select cities), and print media will also play
key roles in helping sponsors reach the target DMA’s throughout the summer camp.
It is expected that the tour will reach approximately 12 million viewers based on the
aggressiveness of the Internet promotion campaign.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
V. Marketing and Promotions
The marketing and promotion campaign will focus on advertising, public relations, and
outdoor media (posters, bills, and large banners across the main street of each DMA),
and merchandising heighten market visibility.
flIerS
The band will engage the services of a marketing firm to design and post promotional
fliers in locations that reach the target audience for the tour and related events.
PrInt aDvertISIng
Print advertising will take the form of advertising in local weekly music publications in the
target cities where the band will perform. These publications provide high visibility to the
country music entertainment market.
Internet marketIng
YKO will leverage its web site as well as the web sites of affiliate partners to launch an
effective Internet Marketing Campaign to promote the summer program. The founder
has over 250 families on the organization’s email list and is projected to have over 650
friends on his myspace.com account that represents a significant market opportunity
for corporate sponsors. Various WEB marketing methods will be utilized including Internet
search engines and directories, press releases, e-mail lists, links from other industry
associations WEB sites, direct e-marketing campaign and e-newsletter.
Community groups and organizations.
The marketing campaign will take advantage of opportunities to utilize existing
community groups to promote the summer camp. Local community group and
organizations such as The Beverly Hills School District, Culver City School District, Santa
Monica and Malibu School District, which currently has more than18,000 organizational
and professional members around the globe representing every facet of the children
and youth life.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
VI. Program Operations
Program coorDInatIon
Travel Arrangements
Arrangements will be made for the participants in the summer program to travel by air
to and from Jamaica group using Air Jamaica or a major air travel service provider. The
group will all depart from Los Angeles International Airport (LAX) to arrive in Montego
Bay, Jamaica.
Accommodations
Accommodations will be provided at Good Hope and at a villa in Gibraltar,
Oracabessa, and St. Mary.
food
Food will be prepared on site by a cook that will be hired to prepare meals for the
duration of the program.
Transportation
Local transportation will be provided by a local transportation provider who has over 30
years of experience transporting visitors in the hospitality industry. The owner of in the
resort travel industry
Management and Staff
Subhadra Bowman, Founder and Chief Executive Officer
Xochitl Guzman, Program Leader
Xochitl comes from a culturally diverse background. She was born in Peru, and raised
in Mexico and Unites States, which gives her a unique understanding of culture and
community building. Being bilingual in both English, Spanish has given her access to
communicate with a wide range of people, and interface with a broader community.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Throughout her life, she has worked with various non-profit organizations whose mission
has been focused on youth and social justice issues. Since she was 16 years old she
worked and as a mentor for youth, and has taught theatre to youths through a The San
Francisco Mime Troupe, a non-profit organization based in San Francisco. I have also
worked, volunteered and served as a board member for a non-profit organization as a
teacher/speaker/mentor called the National Foundation for Teaching Entrepreneurship.
This organization teaches inner-city middle school and high school youth the skills of
business. I have given workshops and taught photography and art to children ages 5
through 7. All of my life’s work has had youth as the main focus. I am blessed to be able
to work with youth and I am grateful that as I work with Yoga Angels I will have even
more to offer and be of service. She received a BA degree in Theatre Arts from San
Francisco State University.
regInalD nugent, Program Strategy aDvISor
A co-founder of Caribbean Entertainment Networks, Inc. Mr. Nugent serve as the
Chairman and Chief Executive Officer with responsibility for executing the Company’s
business plan, and providing leadership on core corporate and business strategy.
His background includes over 20 years of business and financial management,
and entrepreneurship, developing new business ventures in a variety of industries.
He is currently a Managing Director for Capital West Advisors, a Beverly Hills based
business plan consulting and capital-raising group, with responsibility for operations.
Prior to Capital West Advisors, he was Director of the Center for Entrepreneurship
and Innovation at Cal Poly Pomona’s College of Business Administration, where he
developed programs to foster entrepreneurship efforts by advising start-up companies
and connecting students to new venture opportunities in industry.
He was a co-founder and CFO of Isadra, Inc. a Silicon-Valley based e-commerce
software application venture that was successfully acquired by VerticalNet, Inc. in 1999
for $50 million. Other professional experience includes serving as project manager and
lead transportation financial planner and analyst for the Metropolitan Transportation
Commission on major transit, toll facilities and highway projects in the San Francisco Bay
area. He also worked in municipal finance area for two Bay area municipalities with
responsibility for a variety of budget and financial management assignments.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
and
VII. BudgetrequeSt Finance
a. SPonSorShIP
YKO is requesting a total of $ 41,750 to provide additional resources to cover summer
camp expenses for the 2-week period.
B. BuDget
The 2-week budget for the Summer 2007 SEIP in Jamaica was developed based on
estimates of expenses and assumptions regarding the available resources to fund these
expenses. A summary of the budget is presented in Table 1 below.
Table 1
yko 2007 JamaIca Summer Program
exPenSeS
coSt/revenue ItemS
Marketing $1,500
Welcome Gifts: $525
Airfare
$9,000
Accommodations
$12,250
Food expenses
$4,500
Transportation
$1,500
Tours
$1,875
Performances
$1,600
Workshops
$6,000
Miscellaneous
$3,000
total $41,750
Total expenses are budgeted to be $41,750 for the entire the program, and it is
expected that financial resources will be secured from sponsors to finance the expense
budget.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
c. BuDget analySIS anD aSSumPtIonS
The sponsorship fees are budgeted at $41,750 to reflect the amount of the sponsorship
that is being requested. Expenses will include recurring expenses for the duration of the
camp and one-time expenses. The main expenses categories include:
Airfare is budgeted at $9,000 for 15 persons at a cost of $600 for round trip airfare on an
international carrier, preferably Air Jamaica.
Accommodation expenses are budgeted at $12,250 to cover 5 nights at the Good
Hope and 8 nights at Gibraltar, Oracabessa.
Program staff expenses are budgeted at $6,000 and include 4 workshop presentations
that will be led by program instructors.
• Transportation expense totals $1,500 to cover trips over a 14-day period.
• Food and miscellaneous expenses total $4,500 for 8 days.
• Tour expenses are budgeted at $1,875 for 4 tours
• Performances and presentations will cost $1,600
• Miscellaneous expenses are budgeted at $3,000
• Marketing and promotions expenses total $1,500
• T
he management is projecting that YKO will be able to secure the re-
quired funding from sponsors to finance the program expense.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Appendices I: Workshops
WorkShoP I: yoga
Yoga Classes
What Children Will Learn
• Benefits of Yoga teenagers
• Appropriate practice for teenagers
• Effective program in a fun environment
• Learn about Yoga Sequencing (Yoga Prescription)
• Basic Anatomy
• Yoga Philosophy
What Children Will Receive
• Yoga Angels DVD level one
• Certificate of Completion
• Eligibility for Yoga Angels Mentorship Program
teacher - SuBhaDra BoWman
“Subhadra” mother of four created Yoga Angels in 1997 to teach inspire and empower
children through the art and philosophy of yoga. She proceeded to go to the source
and teach directly in the school system. Partnering with LAUSD, she began teaching all
over the city. Some of the schools she has worked with are: Fairfax High School, Gardner
Street Elementary, Melrose Elementary, Rosewood Elementary, Jewish Temple of Israel
Elementary, and Wonderland Elementary. She has held programs at Yoga Works, LA
Bridges (at risk program) and many other community centers in and around the Los
Angeles area.
Yoga Angels program now offers Teachers Training and Certification internationally and
produces inspirational products for children. Yoga Angels -level one DVD – Yoga for Kids
taught by Kids is now being distributed.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Subhadra philosophy of educating youth through Yoga has lead to forming the, “Yoga
Angels” program and performance group. Yoga Angels combine yoga choreography
with contemporary music setting a blazing new trend for youth.
Subhadra is the founder of YKO- Your Kids Organization, the 501c3 non-profit arm was
awarded its tax-exempt status in 2000 and provides out reach programs to help better
the lives of children. Subhadra has several programs for a holistic approach to educate
children and shares a wealth of information about Kids and Yoga.
WWW.yogaangelS.com
• info@yogaangels.com
WWW.yourkIDS.org
• info@yourkids.org
• 877-919-3812
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Workshop 2: Personal Development
The 6 Essentials for Personal Leadership: A Program for Emerging Young Adults
A one-day course provides an introduction to the timeless principles of clarity, focus,
esteem and effectiveness.
What StuDentS WIll learn
• Methods to consciously choose the most effective action in any given situ-
ation
• Skills of effective communication
• How to focus on priorities and eliminate distractions
• Increased alignment between activities, mission and aim
• Skills for getting organized and expanding Self-commitment
• Ways to easily develop collaboration with others and share recognition
• What Students Will Receive
• The Six Essentials Workbook
• Pre- and Post-workshop Assessments
• The Six Essentials Audio CD
teacher-marSh engle
Award-Winning Creative Consultant
Acknowledged as a distinctive authority in the field of creative development.
Broadcast Show Host - Engaging, unforgettable conversation - insightful, provocative
solutions. The Marsh Engle Show broadcasts weekly on Voice America Women www.
MarshEngleShow.com
executIve ProDucer: WIBm neWS netWork
Unmatched news coverage featuring special reports, product reviews, and interviews
dedicated to the best in business, health, technology, spirituality, entertainment, and
more.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Executive Director & Founder of Women in Broadcast Media
Organization is dedicated to expanding opportunities for women through multi-media
productions, Internet broadcasts, training and promotion.
current
• Broadcast Host at Marsh Engle Show on Voice America Women
• Executive Producer at WIBM News
• Executive Director & Founder at Women in Broadcast Media
INTERNET BROADCASTING & CREATIvE DEvELOPMENT
MARSH HAS GUIDED CONSUMER PROMOTIONS THAT LED TO GOLD AND PLATINUM
MUSIC AND VIDEO RELEASES – TELEVISION AND BOX OFFICE HITS – AND, A MULTITUDE OF
WINNING CAMPAIGNS FOR INDUSTRY LEADERS INCLUDING WARNER BROS., PARAMOUNT
STUDIOS, SABAN, AUSTRALIAN BROADCASTING AND MORE.
PuBlISheD author
AS THE AUTHOR OF THE AMAzING WOMEN BOOK & JOURNAL SERIES, MARSH HAS INTER-
VIEWED SOME OF TODAYS MOST INTRIGUING AND BOLDLY SUCCESSFUL – INCLUDING THE
FEWER THAT 30 WOMEN WHO SERVE AMONG THE 12,000 FIREFIGHTERS OF FDNY.
natIonal event ProDucer
ACKNOWLEDGED FOR HER LEADERSHIP OF A NATIONAL INITIATIVE DEDICATED TO CEL-
EBRATING THE CREATIVITY AND INGENUITY OF WOMEN. STAGE PRODUCTION CREDITS
INCLUDE PERFORMANCES AT THE WHITE HOUSE.
AWARDED A U.S. CONGRESSIONAL PROCLAMATION FOR AMAzING WOMAN'S DAY INI-
TIATIVE
NOMINATED AMONG THE TOP 100 WOMEN IN ENTERTAINMENT
NAMED AMONG WHO’S WHO IN AMERICAN WOMEN
• MarshEngle.com
• MarshEngleShow.com
• WIBM.org
• WIBMNEW.com
• LIVEamazing.com
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
Workshop 3: Nutrition and Health
general overvIeW:
The teaching of fundamental nutritional knowledge of the importance of proteins, fats,
carbohydrates, minerals and vitamins in the daily diet
We will observe the hazards of a high-sugar, high-processed diet.
Students will learn about the basic flavors that our taste buds detect and how to use
those flavors to learn if a meal is well balanced. Basic shopping, set up, preparation,
recipe reading, cooking and clean up skills will be taught in hands-on cooking class
style sessions.
Each session will end with fun tasting and food reviews by the students. The end of the
workshop will have the students working collectively (in groups/teams) by applying
what was learned to create and prepare a recipe for an easy healthy meal, snack and
dessert.
goal/oBJectIve:
Students will learn the basic nutritional needs and how to prepare a meal, snack, and
healthy dessert. By giving them the basic nutritional knowledge and cooking skills they
will then be able to use their own creative processes while utilizing their knowledge to
prepare healthy recipes at home for themselves, their family and friends.
teacher-lynDa ShekloW
Director of Operations-Native Foods Restaurant Group
Native Foods Restaurant Group is a chain of healthy vegetarian/vegan restaurants
in Southern California. Pioneered by Chef and CEO Tanya Petrovna, Native Foods’
guiding core values are to provide healthy and delicious vegetarian meals for
people, and by virtue of those food choices help repair the natural environment while
exemplifying compassion for all living beings.
Lynda found these core values true to her own and had chosen to devote her life to
this mission and Native Foods was a perfect fit. She had previously worked with Tanya in
the early pre-Native Foods years in Palm Springs, California, cooking healthy meals for
private clients and also working with them to incorporate better eating habits into their
lifestyles. Lynda is passionate about teaching cooking and aside from teaching her own
classes, she assists Tanya with her cooking classes regularly.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
You will find Lynda engaging in daily “healthy” conversation while serving Native
Foods’ patrons and you will frequently find her speaking at public schools about the
importance of “greening” your diet. Lynda teaches nutrition and cooking in a fun and
hands on tasty way. Lynda’s biggest fan is her youngest daughter, Jenna, now 15, who
has enjoyed a lifetime of healthy vegetarian eating. Jenna loves to bring her friends
over to eat her mother’s cooking and “wow” them with the fact that healthy is great
tasting!
Tanya Petrovna
Chef Executive Officer
Native Foods Restaurant Group
Appendices 4: Workshops
WorkShoP 4: youth entrePreneurShIP Program
(1) General course description:
1. What will be covered in this course?
W
2. e will introduce youth to entrepreneurship and the basics of how they can start
their own business.
T
3. he approach to teaching this content will be though lecture, discussion format,
case study, problem-based learning, collaborative learning and games.
(2) General course goals/objectives
S
1. tudents will have a clear understanding of what it means to be an entrepreneur
and think like an entrepreneur.
S
2. tudents will know the difference between being an employee and a business
owner.
3. Students will learn how they turn their passions, skills or hobbies in to a business
4. Students will be introduced to important business concepts such as:
• How to recognize a business opportunity.
• The difference of having a “product” or “service” business.
• The difference between wholesale and retail.
• Marketing
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
outlIne of overall 3 hour courSe Structure
PageS In Book or
tIme InStructIon materIalS neeDeD
1hour Pg. 21-47
“every BoDy lIveS By SellIng
SomethIng” Big pieces of papers that
will be placed on wall.
• e will introduce what it means to be
W
an entrepreneur.
Thick Markers
• W
e will have students form groups
and each group will have to chose
five people that they know (famous
or in their community) that are
entrepreneurs and why. Then the
groups will present in front of the class.
oPPortunIty recognItIon
• W
e will talk about how entrepreneurs
turn their passions skills or ideas in to
business.
• S
tudents will get a chance to share
with the rest of the students about their
passions skills or ideas.
• E
very one will take a note book out
and write down these passions skills or
ideas and minimum 5 ways they can
turn them in to a business.
• epending on how many students are
D
in the class student will get 5 minutes
to present their assignment and other
students will get a chance to offer
more ideas.
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
“recognIzIng a neeD”
1hour • W
e will read an entrepreneur Story:
Russell Simmons, Def Jam . pg 42.
• W
e will introduce the difference be-
tween a “product” and “service busi-
ness”.
• W
e will have students participate by
letting us know what business that they
know are “product” and what business
that the know are “service”
• e will read pg 55 – a case study:
W
Baby –sitting service pg 55
• e will introduce the difference be-
W
tween “retail: and wholesale”
“marketIng- the art of gettIng Magazines
1hour the cuStomer to come to you”
• Will introduce what is marketing Note book
• W
e will introduce magazines so stu-
dents can get some ideas of how
some business use advertising.
• W
e will talk about the internet, business
cards, flyers and word of mouth
• tudents will pick one business from
S
their 5 ideas and write a plan on how
they will market their business.
• ach student will be able to present
E
their marketing plan in front of class
and other students can give them
more ideas.
• W
e will end class and students will
have a business idea they can keep
on working on to make it a reality!!!
Listing of general resources students will need for the course:
T
1. he Young Entrepreneur’s guide to Staring and running a business
by Steve Marriotti.
2. Note book
3. Pens
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
teacher- xochItl guzman
I come from a culturally diverse background. Born in Peru, and raised in Mexico
and Unites states has given me a unique understanding of culture and what it is to
build community. Being bilingual in both English, Spanish has given me access to
communicate with a larger range of people.
Throughout my life I have worked with various non-profits whose mission has been
focused around youth and social justice issues. Since I was sixteen I have worked and
mentored youth. I received my BA in Theatre Arts from San Francisco State University
and have taught theatre to youth through a non-profit organization called The San
Francisco Mime Troupe. I have also worked, volunteered and I am a board member for
a non-profit organization as a teacher/speaker/mentor called the National Foundation
for Teaching Entrepreneurship. This organization teaches inner-city middle school and
high school youth the skills of business. I have given workshops and taught photography
and art to children ages 5 through 7. All of my life’s work has had youth as the main
focus. I am blessed to be able to work with youth and I am grateful that as I work with
Yoga Angels I will have even more to offer and be of service with.
Appendices 5: Workshops anD meDIa
WorkShoP 5: InformatIon technology
What Students Will Learn
• Discovering the Internet
• Digital Ethics
• Imaging
• Understanding Network
• Online Safety
• PowerPoint Presentation
• Video Production
• Web Content Creation
YOGA FOR KIDS, TWEENS & TEENS
P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812
What Students Will Receive
• Sample Yoga Angels Printed Materials
• Class Creation of a working Newsletter/Website
• If equipment permits Video Edit of Summer Program
Teachers- Shashawnee Hall and Ronald Lee
Shashanwee Hall – The journey began in a Hollywood acting class in 1980. He cleaned
the school in exchange for classes, while cleaning one night a casting session was
in progress and the director asked him to read; the next week he was off with Kevin
Costner for the film “Stacey’s Knights”. Since then, he’s starred and appeared in films/
TV with, Richard Dreyfuss, Lilly Tomlin, Art Carney, Blair Underwood and Jim Carey.
Shashawnee has appeared in many campaigns for the likes of Hertz, Net zero, H&R
Block, Saturn and IBM just to name a few. In 1997 he form a production company
Savannah Ent., that has successfully produced corporate DVD’s, videos, and audio
training and marketing materials. Currently, a co-production with DV Film works and JITA
Film Group produced the feature “Foster Babies” which is set for a May 15th release.
Point-Savannah a design firm founded in January 1999 to fulfill the modern business
need for full service technological/graphic support, including: designing & managing
websites/newsletters and creative designs of printed materials. Marketing! Marketing!
Marketing!
We developed an affordable Small Business Marketing Campaign to help take our
customers to the next level.
Ronald Lee
Boasting no particular beginning, it’s simply a talent that had to be refined and culti-
vated. Starting in the U.S. Army as a Technical Draftsman, Ron learned the concept of
technical presentation and accompanying rules. The next road on his journey, led him
to print production which became the foundation of his future endeavors. Utilizing the
foundation of print production with more education and practical experience, Ron
advanced in Art Direction, print design, web design, web development and multimedia
design.
YOGA FOR KIDS, TWEENS & TEENS
