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P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Your Kids Organization Program: JamaIca Summer 2007 InternatIonal exchange SPONSORSHIP PROPOSAL contact Info: Subhadra Bowman Your Kids Organization 1391 South Sepulveda Blvd.unit H Los Angeles; California 90025 Email: firstname.lastname@example.org Phone: (877) 919-3812 August 1-14, 2007 YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Table of Contents • Organizational Overview • • Program Objectives • • Program Description • • Sponsorship Benefits • • Marketing and Promotions • • Program Operations • • Program Coordination • • Management and Staff • • Finance and Budget YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 I. Organization Overview a. mISSIon Your Kids Organization (YKO) is a non-profit organization that was founded in 2000 to develop and provide programs to support the enrichment of kids’ lives. YKO teaches our youth to honor each other’s contribution to society. By strengthening from within, we intend to guide youth into responsible adults who honor all spiritual beliefs and philosophies regardless of race, sex, or economic class. Local programs include visiting and learning about historic sites. An annual study abroad seminar allows local youth to build life skills in a foreign country while living in a different culture. In addition to exploring historic sites in their host country, students will be guided through programming to foster personal and professional growth and development. These program values include: YKO Student International Exchange Program (SIEP) is dedicated to giving each student a head start in intercultural communication from high school, helping them develop skills to succeed in college by encouraging an exploration and understanding of different peoples around world. As SIEP ambassadors, these students will learn to adapt to new environments, by living with a host family in their chosen country—a true adventure for students who may have never traveled outside of California. As Hillary Clinton wrote years ago, it takes a village to raise a child and in today’s world, that is a global village, According to a recent report published by the Institute of International Education some 160,920 American students studied abroad in 2001-02, an increase of nearly 5% from the previous year. This is a relatively small percentage of college students, yet studying abroad enhances a student’s ability to adapt to any new environment, whether at home or abroad---and that adaptability will serve them well as they complete their education and join a workforce that is also increasingly diverse in a global marketplace. SEIP allows at-risk high school juniors and seniors students from Los Angeles, Calif. to travel to other countries for a 4-week, focused intensive study and enrichment program. Students are selected by teachers, based on the students’ commitment to success and growth. To qualify for SEIP, these students have overcome obstacles and already worked to change adversity into opportunity. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 II. Program Objectives a. oBJectIveS The YKO Student International Exchange Program (SIEP) seeks to give students a head start in global intercultural communication, helping them develop skills to succeed in college by encouraging an exploration and understanding of different peoples around world. The program specifically targets children from urban areas and “Inner City” youths to provide them with an opportunity to travel and explore life in other parts of the world. The summer 2007 Jamaica program aims to expose the participants to a country that has a rich heritage and close links to the United States. The learning experience will involve an immersion in the cultural and social life of the communities across the country. The society is filled with varied experiences and sometimes seemingly contradictory forms all occupying the same physical and social space. This provides a rich backdrop to the summer programs and the anticipated experiences. B. SPonSorShIP oPPortunIty Enriching the lives of its children is one of the most enduring values a community can provide. When children’s lives are filled with opportunities for growth and development the results can be stunningly positive. Children are inspired to take action that brings a positive experience for themselves and others. This can be the beginning of building the world citizenry without which civilization as we know it would crumble, and disappear. Corporate sponsorship of positive social activities that focuses on the enrichment of kids provides a compelling opportunity to promote good corporate citizenship throughout communities around the globe. The goals of the program can be embraced widely and provide an opportunity to promote corporate image and garner goodwill and intangibles. YKO summer program will gain high visibility through the news and broadcast media coverage that are planned as part of the program. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 III. Program Description YKO’s summer 2007 Jamaica program will consists of a cultural immersion experience coupled with exposure to core skills and lifestyle practices. Participants will be accommodated in communities to give each student an opportunity to experience community life in Jamaica, and have a basis for understanding of the society and its people. The specific program offering will cover 2 weeks of activities as follows: Schedule of Activities -- August 1 -14th Date locatIon actIvIty 1-Aug good hope 2-Aug good hope 3-Aug good hope 4-Aug Good Hope Workshop I: Yoga 5-Aug good hope Gibraltar 6-Aug Travel to Oracabessa/Green Grotto Caves/Ocho Rios (Oracabessa) Workshop II: Personal Development /Botanical Tour/ 7-Aug Castleton Gardens Picnic Workshop III: Nutrition and Health /Tour: Nine-Mile 8-Aug St. Ann Bob Marley 9-Aug Kingston/St. Andrew Tour of Kingston (Music Studios/Nightlife) 10- Aug Gibraltar/Oracabessa Workshop IV: Entrepreneurship 11- Aug Gibraltar/Oracabessa Local dance and cultural presentations 12- Aug Kingston/St. Andrew Workshop V: IT and Media 13- Aug Portland Trip to Moore Town --Portland 14- Aug Montego Bay Depart to Los Angeles YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 WorkShoPS Workshops and coaching provide youth with the skills of teamwork and relating to their peers. This facilitates their development into role models and community leaders who can now contribute to a positive change in society. Workshop I: Yoga Through yoga classes, children gain focus and concentration as well as alleviate stress, anger and learn tolerance. Children learn the relationship between action and consequence, helping them to make sound decisions in their lives. Using the art and science of yoga as a tool to develop a strong body and mind and as an effective method to manage stress to perform well in school and be able to pursue and sustain long-term professional goals. WorkShoP II: PerSonal DeveloPment General career and education seminars are provided which guide youth to make informed choices about their education. Workshops on credit cards and checking accounts assist youth in developing, maintaining, and being responsible with their credit profile for future success. Children are taught the value of handling their personal finances. Developing, maintaining, and being responsible with their credit profile protecting their FICA Scores for future success. Seminars are held on appropriate attire and dress codes to succeed in the work force. Learning what appropriate attire is and what the dress codes are to succeed in the workplace. Learning how to communicate effectively with one’s peers and what “teamwork” is in practical terms, through workshops and coaching. Through YKO Peer Advisory Council program children integrate these skills, learning to use them to mentor younger children and become community leaders by contributing to positive change in their communities. WorkShoP III: health, nutrItIon, anD Well-BeIng YKO teaches healthy eating habits by providing students with guidelines for good nutrition and exercise through yoga and other movement, and tools for stress management to maintain wellness. Students will be instructed by qualified health YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 professionals according to their individual needs. Seminars provide information on the correlation of diet and vitality. Taught by experienced and qualified nutritional professionals, emphasis will be on obtaining emotional and intellectual balance through proper food choices. WorkShoP Iv: youth entrePreneurShIP This workshop will introduce youth to entrepreneurship and the basics of how they can start their own business. The approach to teaching this content will be though lecture, discussion format, case study, problem-based learning, collaborative learning and games. Students will have a clear understanding of what it means to be an entrepreneur and how to think like an entrepreneur. Students will know the difference between being an employee and a business owner, and how to turn their passions, skills or hobbies in to a business. WorkShoP v: It anD meDIa This workshop covers the basic understanding and a working knowledge of Information Technology and The Media, students will understand how far the world has come from the days of “Horse and buggy to Fiber Optics” Productivity is the name of the game. “Brick and Mortar businesses only are a thing of the past. If you have a business card, video camera and Website, your store-front is now the World. Iv. SPonSorShIP BenefIt A. Overview The YKO SEIP will provide significant benefits to its corporate sponsor. These benefits consist of three major categories: • Broad corporate objectives - image based • Marketing objectives - brand promotion, increase sales • Media objectives - cost effectiveness in reaching target markets The corporate sponsor will be provided with over $35,000 in equivalent media value, which includes broadcast television, cable television, radio, web site advertising, viral marketing, newspaper, and magazine media promoting the tour and album. The lead sponsor will also receive additional branding value via logo inclusion on-site from banners, merchandise, and verbal recognition at concert venues, public appearances and radio/television interviews and performances and. Official programs, cut-outs, posters and other promotional items for the SEIP may also be distributed via the sponsor’s retail outlets and/or the affiliate partners’ retail locations in order to generate additional interest and drive traffic to designated locations. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 B. Corporate Image Enhancement Sponsors will have an excellent opportunity to enhance their corporate image by associating themselves with YKO and its programs. Being associated with positive programs for kids is a compelling strategy for building goodwill in the marketplace. C. National, Regional and Local Media Exposure Sponsors will benefit from the numerous forms of media that surround the tour. Due to the nature of the tour and its community orientation, editorial media coverage is extensive, providing multiple opportunities for the sponsor to earn recognition in national, regional, and local print, radio, and television outlets. Links offered on YKO Internet properties will provide additional national and international exposure. The sites presently receives over 3,000 hits per day and is placed in the top 5 on any search engine where any search term affiliated with Kids programs or exchange programs is the key word. D. Reaching the Target Market The SEIP will provide a unique vehicle by which a corporate sponsor will be able to reach a segment of the children centric market. A corporate sponsor will enjoy high visibility in marketing and promotion prior to the event, and during the program camp itself. This includes 12,000 to 16,000 posters, handbills, and fliers depending on the market that will be distributed in the weeks before the event throughout the Designated Market Area. Radio, television billboards (select cities), and print media will also play key roles in helping sponsors reach the target DMA’s throughout the summer camp. It is expected that the tour will reach approximately 12 million viewers based on the aggressiveness of the Internet promotion campaign. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 V. Marketing and Promotions The marketing and promotion campaign will focus on advertising, public relations, and outdoor media (posters, bills, and large banners across the main street of each DMA), and merchandising heighten market visibility. flIerS The band will engage the services of a marketing firm to design and post promotional fliers in locations that reach the target audience for the tour and related events. PrInt aDvertISIng Print advertising will take the form of advertising in local weekly music publications in the target cities where the band will perform. These publications provide high visibility to the country music entertainment market. Internet marketIng YKO will leverage its web site as well as the web sites of affiliate partners to launch an effective Internet Marketing Campaign to promote the summer program. The founder has over 250 families on the organization’s email list and is projected to have over 650 friends on his myspace.com account that represents a significant market opportunity for corporate sponsors. Various WEB marketing methods will be utilized including Internet search engines and directories, press releases, e-mail lists, links from other industry associations WEB sites, direct e-marketing campaign and e-newsletter. Community groups and organizations. The marketing campaign will take advantage of opportunities to utilize existing community groups to promote the summer camp. Local community group and organizations such as The Beverly Hills School District, Culver City School District, Santa Monica and Malibu School District, which currently has more than18,000 organizational and professional members around the globe representing every facet of the children and youth life. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 VI. Program Operations Program coorDInatIon Travel Arrangements Arrangements will be made for the participants in the summer program to travel by air to and from Jamaica group using Air Jamaica or a major air travel service provider. The group will all depart from Los Angeles International Airport (LAX) to arrive in Montego Bay, Jamaica. Accommodations Accommodations will be provided at Good Hope and at a villa in Gibraltar, Oracabessa, and St. Mary. food Food will be prepared on site by a cook that will be hired to prepare meals for the duration of the program. Transportation Local transportation will be provided by a local transportation provider who has over 30 years of experience transporting visitors in the hospitality industry. The owner of in the resort travel industry Management and Staff Subhadra Bowman, Founder and Chief Executive Officer Xochitl Guzman, Program Leader Xochitl comes from a culturally diverse background. She was born in Peru, and raised in Mexico and Unites States, which gives her a unique understanding of culture and community building. Being bilingual in both English, Spanish has given her access to communicate with a wide range of people, and interface with a broader community. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Throughout her life, she has worked with various non-profit organizations whose mission has been focused on youth and social justice issues. Since she was 16 years old she worked and as a mentor for youth, and has taught theatre to youths through a The San Francisco Mime Troupe, a non-profit organization based in San Francisco. I have also worked, volunteered and served as a board member for a non-profit organization as a teacher/speaker/mentor called the National Foundation for Teaching Entrepreneurship. This organization teaches inner-city middle school and high school youth the skills of business. I have given workshops and taught photography and art to children ages 5 through 7. All of my life’s work has had youth as the main focus. I am blessed to be able to work with youth and I am grateful that as I work with Yoga Angels I will have even more to offer and be of service. She received a BA degree in Theatre Arts from San Francisco State University. regInalD nugent, Program Strategy aDvISor A co-founder of Caribbean Entertainment Networks, Inc. Mr. Nugent serve as the Chairman and Chief Executive Officer with responsibility for executing the Company’s business plan, and providing leadership on core corporate and business strategy. His background includes over 20 years of business and financial management, and entrepreneurship, developing new business ventures in a variety of industries. He is currently a Managing Director for Capital West Advisors, a Beverly Hills based business plan consulting and capital-raising group, with responsibility for operations. Prior to Capital West Advisors, he was Director of the Center for Entrepreneurship and Innovation at Cal Poly Pomona’s College of Business Administration, where he developed programs to foster entrepreneurship efforts by advising start-up companies and connecting students to new venture opportunities in industry. He was a co-founder and CFO of Isadra, Inc. a Silicon-Valley based e-commerce software application venture that was successfully acquired by VerticalNet, Inc. in 1999 for $50 million. Other professional experience includes serving as project manager and lead transportation financial planner and analyst for the Metropolitan Transportation Commission on major transit, toll facilities and highway projects in the San Francisco Bay area. He also worked in municipal finance area for two Bay area municipalities with responsibility for a variety of budget and financial management assignments. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 and VII. BudgetrequeSt Finance a. SPonSorShIP YKO is requesting a total of $ 41,750 to provide additional resources to cover summer camp expenses for the 2-week period. B. BuDget The 2-week budget for the Summer 2007 SEIP in Jamaica was developed based on estimates of expenses and assumptions regarding the available resources to fund these expenses. A summary of the budget is presented in Table 1 below. Table 1 yko 2007 JamaIca Summer Program exPenSeS coSt/revenue ItemS Marketing $1,500 Welcome Gifts: $525 Airfare $9,000 Accommodations $12,250 Food expenses $4,500 Transportation $1,500 Tours $1,875 Performances $1,600 Workshops $6,000 Miscellaneous $3,000 total $41,750 Total expenses are budgeted to be $41,750 for the entire the program, and it is expected that financial resources will be secured from sponsors to finance the expense budget. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 c. BuDget analySIS anD aSSumPtIonS The sponsorship fees are budgeted at $41,750 to reflect the amount of the sponsorship that is being requested. Expenses will include recurring expenses for the duration of the camp and one-time expenses. The main expenses categories include: Airfare is budgeted at $9,000 for 15 persons at a cost of $600 for round trip airfare on an international carrier, preferably Air Jamaica. Accommodation expenses are budgeted at $12,250 to cover 5 nights at the Good Hope and 8 nights at Gibraltar, Oracabessa. Program staff expenses are budgeted at $6,000 and include 4 workshop presentations that will be led by program instructors. • Transportation expense totals $1,500 to cover trips over a 14-day period. • Food and miscellaneous expenses total $4,500 for 8 days. • Tour expenses are budgeted at $1,875 for 4 tours • Performances and presentations will cost $1,600 • Miscellaneous expenses are budgeted at $3,000 • Marketing and promotions expenses total $1,500 • T he management is projecting that YKO will be able to secure the re- quired funding from sponsors to finance the program expense. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Appendices I: Workshops WorkShoP I: yoga Yoga Classes What Children Will Learn • Benefits of Yoga teenagers • Appropriate practice for teenagers • Effective program in a fun environment • Learn about Yoga Sequencing (Yoga Prescription) • Basic Anatomy • Yoga Philosophy What Children Will Receive • Yoga Angels DVD level one • Certificate of Completion • Eligibility for Yoga Angels Mentorship Program teacher - SuBhaDra BoWman “Subhadra” mother of four created Yoga Angels in 1997 to teach inspire and empower children through the art and philosophy of yoga. She proceeded to go to the source and teach directly in the school system. Partnering with LAUSD, she began teaching all over the city. Some of the schools she has worked with are: Fairfax High School, Gardner Street Elementary, Melrose Elementary, Rosewood Elementary, Jewish Temple of Israel Elementary, and Wonderland Elementary. She has held programs at Yoga Works, LA Bridges (at risk program) and many other community centers in and around the Los Angeles area. Yoga Angels program now offers Teachers Training and Certification internationally and produces inspirational products for children. Yoga Angels -level one DVD – Yoga for Kids taught by Kids is now being distributed. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Subhadra philosophy of educating youth through Yoga has lead to forming the, “Yoga Angels” program and performance group. Yoga Angels combine yoga choreography with contemporary music setting a blazing new trend for youth. Subhadra is the founder of YKO- Your Kids Organization, the 501c3 non-profit arm was awarded its tax-exempt status in 2000 and provides out reach programs to help better the lives of children. Subhadra has several programs for a holistic approach to educate children and shares a wealth of information about Kids and Yoga. WWW.yogaangelS.com • email@example.com WWW.yourkIDS.org • firstname.lastname@example.org • 877-919-3812 YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Workshop 2: Personal Development The 6 Essentials for Personal Leadership: A Program for Emerging Young Adults A one-day course provides an introduction to the timeless principles of clarity, focus, esteem and effectiveness. What StuDentS WIll learn • Methods to consciously choose the most effective action in any given situ- ation • Skills of effective communication • How to focus on priorities and eliminate distractions • Increased alignment between activities, mission and aim • Skills for getting organized and expanding Self-commitment • Ways to easily develop collaboration with others and share recognition • What Students Will Receive • The Six Essentials Workbook • Pre- and Post-workshop Assessments • The Six Essentials Audio CD teacher-marSh engle Award-Winning Creative Consultant Acknowledged as a distinctive authority in the field of creative development. Broadcast Show Host - Engaging, unforgettable conversation - insightful, provocative solutions. The Marsh Engle Show broadcasts weekly on Voice America Women www. MarshEngleShow.com executIve ProDucer: WIBm neWS netWork Unmatched news coverage featuring special reports, product reviews, and interviews dedicated to the best in business, health, technology, spirituality, entertainment, and more. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Executive Director & Founder of Women in Broadcast Media Organization is dedicated to expanding opportunities for women through multi-media productions, Internet broadcasts, training and promotion. current • Broadcast Host at Marsh Engle Show on Voice America Women • Executive Producer at WIBM News • Executive Director & Founder at Women in Broadcast Media INTERNET BROADCASTING & CREATIvE DEvELOPMENT MARSH HAS GUIDED CONSUMER PROMOTIONS THAT LED TO GOLD AND PLATINUM MUSIC AND VIDEO RELEASES – TELEVISION AND BOX OFFICE HITS – AND, A MULTITUDE OF WINNING CAMPAIGNS FOR INDUSTRY LEADERS INCLUDING WARNER BROS., PARAMOUNT STUDIOS, SABAN, AUSTRALIAN BROADCASTING AND MORE. PuBlISheD author AS THE AUTHOR OF THE AMAzING WOMEN BOOK & JOURNAL SERIES, MARSH HAS INTER- VIEWED SOME OF TODAYS MOST INTRIGUING AND BOLDLY SUCCESSFUL – INCLUDING THE FEWER THAT 30 WOMEN WHO SERVE AMONG THE 12,000 FIREFIGHTERS OF FDNY. natIonal event ProDucer ACKNOWLEDGED FOR HER LEADERSHIP OF A NATIONAL INITIATIVE DEDICATED TO CEL- EBRATING THE CREATIVITY AND INGENUITY OF WOMEN. STAGE PRODUCTION CREDITS INCLUDE PERFORMANCES AT THE WHITE HOUSE. AWARDED A U.S. CONGRESSIONAL PROCLAMATION FOR AMAzING WOMAN'S DAY INI- TIATIVE NOMINATED AMONG THE TOP 100 WOMEN IN ENTERTAINMENT NAMED AMONG WHO’S WHO IN AMERICAN WOMEN • MarshEngle.com • MarshEngleShow.com • WIBM.org • WIBMNEW.com • LIVEamazing.com YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 Workshop 3: Nutrition and Health general overvIeW: The teaching of fundamental nutritional knowledge of the importance of proteins, fats, carbohydrates, minerals and vitamins in the daily diet We will observe the hazards of a high-sugar, high-processed diet. Students will learn about the basic flavors that our taste buds detect and how to use those flavors to learn if a meal is well balanced. Basic shopping, set up, preparation, recipe reading, cooking and clean up skills will be taught in hands-on cooking class style sessions. Each session will end with fun tasting and food reviews by the students. The end of the workshop will have the students working collectively (in groups/teams) by applying what was learned to create and prepare a recipe for an easy healthy meal, snack and dessert. goal/oBJectIve: Students will learn the basic nutritional needs and how to prepare a meal, snack, and healthy dessert. By giving them the basic nutritional knowledge and cooking skills they will then be able to use their own creative processes while utilizing their knowledge to prepare healthy recipes at home for themselves, their family and friends. teacher-lynDa ShekloW Director of Operations-Native Foods Restaurant Group Native Foods Restaurant Group is a chain of healthy vegetarian/vegan restaurants in Southern California. Pioneered by Chef and CEO Tanya Petrovna, Native Foods’ guiding core values are to provide healthy and delicious vegetarian meals for people, and by virtue of those food choices help repair the natural environment while exemplifying compassion for all living beings. Lynda found these core values true to her own and had chosen to devote her life to this mission and Native Foods was a perfect fit. She had previously worked with Tanya in the early pre-Native Foods years in Palm Springs, California, cooking healthy meals for private clients and also working with them to incorporate better eating habits into their lifestyles. Lynda is passionate about teaching cooking and aside from teaching her own classes, she assists Tanya with her cooking classes regularly. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 You will find Lynda engaging in daily “healthy” conversation while serving Native Foods’ patrons and you will frequently find her speaking at public schools about the importance of “greening” your diet. Lynda teaches nutrition and cooking in a fun and hands on tasty way. Lynda’s biggest fan is her youngest daughter, Jenna, now 15, who has enjoyed a lifetime of healthy vegetarian eating. Jenna loves to bring her friends over to eat her mother’s cooking and “wow” them with the fact that healthy is great tasting! Tanya Petrovna Chef Executive Officer Native Foods Restaurant Group Appendices 4: Workshops WorkShoP 4: youth entrePreneurShIP Program (1) General course description: 1. What will be covered in this course? W 2. e will introduce youth to entrepreneurship and the basics of how they can start their own business. T 3. he approach to teaching this content will be though lecture, discussion format, case study, problem-based learning, collaborative learning and games. (2) General course goals/objectives S 1. tudents will have a clear understanding of what it means to be an entrepreneur and think like an entrepreneur. S 2. tudents will know the difference between being an employee and a business owner. 3. Students will learn how they turn their passions, skills or hobbies in to a business 4. Students will be introduced to important business concepts such as: • How to recognize a business opportunity. • The difference of having a “product” or “service” business. • The difference between wholesale and retail. • Marketing YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 outlIne of overall 3 hour courSe Structure PageS In Book or tIme InStructIon materIalS neeDeD 1hour Pg. 21-47 “every BoDy lIveS By SellIng SomethIng” Big pieces of papers that will be placed on wall. • e will introduce what it means to be W an entrepreneur. Thick Markers • W e will have students form groups and each group will have to chose five people that they know (famous or in their community) that are entrepreneurs and why. Then the groups will present in front of the class. oPPortunIty recognItIon • W e will talk about how entrepreneurs turn their passions skills or ideas in to business. • S tudents will get a chance to share with the rest of the students about their passions skills or ideas. • E very one will take a note book out and write down these passions skills or ideas and minimum 5 ways they can turn them in to a business. • epending on how many students are D in the class student will get 5 minutes to present their assignment and other students will get a chance to offer more ideas. YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 “recognIzIng a neeD” 1hour • W e will read an entrepreneur Story: Russell Simmons, Def Jam . pg 42. • W e will introduce the difference be- tween a “product” and “service busi- ness”. • W e will have students participate by letting us know what business that they know are “product” and what business that the know are “service” • e will read pg 55 – a case study: W Baby –sitting service pg 55 • e will introduce the difference be- W tween “retail: and wholesale” “marketIng- the art of gettIng Magazines 1hour the cuStomer to come to you” • Will introduce what is marketing Note book • W e will introduce magazines so stu- dents can get some ideas of how some business use advertising. • W e will talk about the internet, business cards, flyers and word of mouth • tudents will pick one business from S their 5 ideas and write a plan on how they will market their business. • ach student will be able to present E their marketing plan in front of class and other students can give them more ideas. • W e will end class and students will have a business idea they can keep on working on to make it a reality!!! Listing of general resources students will need for the course: T 1. he Young Entrepreneur’s guide to Staring and running a business by Steve Marriotti. 2. Note book 3. Pens YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 teacher- xochItl guzman I come from a culturally diverse background. Born in Peru, and raised in Mexico and Unites states has given me a unique understanding of culture and what it is to build community. Being bilingual in both English, Spanish has given me access to communicate with a larger range of people. Throughout my life I have worked with various non-profits whose mission has been focused around youth and social justice issues. Since I was sixteen I have worked and mentored youth. I received my BA in Theatre Arts from San Francisco State University and have taught theatre to youth through a non-profit organization called The San Francisco Mime Troupe. I have also worked, volunteered and I am a board member for a non-profit organization as a teacher/speaker/mentor called the National Foundation for Teaching Entrepreneurship. This organization teaches inner-city middle school and high school youth the skills of business. I have given workshops and taught photography and art to children ages 5 through 7. All of my life’s work has had youth as the main focus. I am blessed to be able to work with youth and I am grateful that as I work with Yoga Angels I will have even more to offer and be of service with. Appendices 5: Workshops anD meDIa WorkShoP 5: InformatIon technology What Students Will Learn • Discovering the Internet • Digital Ethics • Imaging • Understanding Network • Online Safety • PowerPoint Presentation • Video Production • Web Content Creation YOGA FOR KIDS, TWEENS & TEENS P. O. Box 686, Los Angeles, CA 90078 · ph. (877) 919-3812 What Students Will Receive • Sample Yoga Angels Printed Materials • Class Creation of a working Newsletter/Website • If equipment permits Video Edit of Summer Program Teachers- Shashawnee Hall and Ronald Lee Shashanwee Hall – The journey began in a Hollywood acting class in 1980. He cleaned the school in exchange for classes, while cleaning one night a casting session was in progress and the director asked him to read; the next week he was off with Kevin Costner for the film “Stacey’s Knights”. Since then, he’s starred and appeared in films/ TV with, Richard Dreyfuss, Lilly Tomlin, Art Carney, Blair Underwood and Jim Carey. Shashawnee has appeared in many campaigns for the likes of Hertz, Net zero, H&R Block, Saturn and IBM just to name a few. In 1997 he form a production company Savannah Ent., that has successfully produced corporate DVD’s, videos, and audio training and marketing materials. Currently, a co-production with DV Film works and JITA Film Group produced the feature “Foster Babies” which is set for a May 15th release. Point-Savannah a design firm founded in January 1999 to fulfill the modern business need for full service technological/graphic support, including: designing & managing websites/newsletters and creative designs of printed materials. Marketing! Marketing! Marketing! We developed an affordable Small Business Marketing Campaign to help take our customers to the next level. Ronald Lee Boasting no particular beginning, it’s simply a talent that had to be refined and culti- vated. Starting in the U.S. Army as a Technical Draftsman, Ron learned the concept of technical presentation and accompanying rules. The next road on his journey, led him to print production which became the foundation of his future endeavors. Utilizing the foundation of print production with more education and practical experience, Ron advanced in Art Direction, print design, web design, web development and multimedia design. YOGA FOR KIDS, TWEENS & TEENS
"Student International Exchange Program"