PR LAUNCH PAD
Step One: Press Kit Development - After the initial interview between Bowdabra and our writers
and designers, we developed the online press kit for Bowdabra. You can view the press kit we created
for Bowdabra here www.bowdabra.presskit247.com.
Step Two: Consultation, Key Message and Pitch Creation - During multiple consultations with
Wasabi’s publicist and writers, Bowdabra’s “Frugal and Green” pitch was created. See the key message
email sent to Bowdabra’s outreach for the month of October.
I have a home décor expert who can provide tips in how to deck the halls on a budget this holiday
season. Frugal and green are two holiday trends Sandy Sandler, creator of Bowdabra, is seeing. She has
put together 15 environmental friendly project ideas to add festivities to a home without harming the
“’Green’ holiday decorating encourages family involvement, togetherness, creative thinking, and getting
back to basics,” Sandler says.
Three of the 15 “green” holiday decorating projects include:
Make a gingerbread house. Gingerbread houses are perfect edible decorations.
Remember making paper snowflakes as a child? This simple classic craft is perfect for
children and adults alike. Add a little glitter to the snowflakes and hang on your tree or in
Cinnamon sticks are a wonderful “green” way to add holiday fragrance to your home.
Hang with ribbon or place them in bowls.
This Thanksgiving season, Sandy has outlined some ideas to be thankful as a family from recommended
activities to frugal decorating projects for the kids to Thanksgiving dinner budget tips. To see the article
with suggestions, visit:
On the decorating front, Sandy has identified 10 creative budget-conscious project ideas to add holiday
cheer throughout the home. A couple of recommended tips include:
Visit your local farm stand and purchase pumpkins, gourds, and poinsettias. Shake a little
gold glitter on both the vegetables and the plants and place around your home. Gold
glitter is a really easy trick to give everything a fresh rich look.
Fill a tall narrow glass vase with brightly colored Christmas balls. Set the vase near a
window where the colored balls can create wonderful multi-colored prisms throughout the
Make your own pine cone wreath. Gather pine cones from your yard attach them to a
wire wreath. Finish the wreath with a nice ribbon bow and hang on your front door.
Sandy is also providing a free e-book to your audience complete with holiday decorating and gift
packaging tips, as well as "green" holiday project ideas.
She can talk to the following interview topics:
Tips for a Fun, Frugal Thanksgiving
How to Decorate Your Home for the Holidays on a Budget
How to Wrap Holiday Gifts Frugally
Green Ideas for Holiday Decorating
Tips to Involve Children in Holiday Decorating
To learn more, visit: www.bowdabra.presskit247.com
Step Three: Distribution - A targeted distribution is selected monthly. For the October pitch, below is
a small list of the media Bowdabra targeted for the “Frugal and Green” pitch.
Top Morning Music Radio Shows
Top Radio Talk Shows
National Radio - Family/Parenting Shows
National Radio - Women's Int Shows
National Radio - All Network/Syndicated Talk Shows
National Radio Blast List - Guest Format
National Television - Morning Talk Shows
National Television - Daytime Talk Shows
National Television - All Network/Syndicated Talk/Interview Shows
National Television - All Cable Syndicated Talk/Interview News Shows
Papers - All DP Features (A-K)
Papers - All DP Features (L-Z)
MSA 009 - Detroit Broadcast TV
MSA 036 - Las Vegas TV Shows
MSA 011 - Atlanta Broadcast
MSA 015 - Seattle Broadcast TV
MSA 003 - Chicago Broadcast
MSA 006 - Miami Broadcast TV
MSA 017 - San Diego Broadcast TV
MSA 035 - Milwaukee Broadcast TV
MSA 045 - Jacksonville, FL Broadcast TV
MSA 014 - Phoenix Broadcast TV
MSA 025 - Portland Broadcast TV
MSA 023 - Cleveland Broadcast TV
MSA 031 - Columbus Broadcast TV
MSA 005 - Dallas/Ft. Worth Broadcast TV
MSA 030 - Orlando Broadcast TV
MSA 008 - Houston Broadcast TV
MSA 049 - Rochester, NY Broadcast TV
MSA 037 - Charlotte Broadcast TV
MSA 021 - Tampa/St. Petersburg Broadcast TV
MSA 033 - Virgina Beach, VA Broadcast TV
MSA 041 - Memphis Broadcast TV
MSA 026 - Kansas City Broadcast TV
MSA 001 - New York Broadcast TV
MSA 010 - Boston Broadcast TV
MSA 002 - Los Angeles Broadcast TV
MSA 013 - Riverside, CA Broadcast TV
MSA 022 - Denver Broadcast TV
MSA 004 - Philadelphia Broadcast TV
MSA 012 - San Francisco Broadcast TV
MSA 027 - Sacramento Broadcast TV
MSA 028 - San Jose Broadcast TV
MSA 007 - Washington DC Broadcast TV
Step Four: Incoming Media Requests - Bowdabra received the below email requesting an interview
soon after the “Frugal and Green” pitch was sent.
From: XXXXXX [mailto: xxxxxxx.com]
Sent: Monday, October xx, 2008 12:52 PM
Subject: Re: Frugal Decorating and Green Tips
Great! I'd love to have her on soon. We can tape 3 segments when she's here ...we'll do one live in the
show and then tape two afterwards for future use....just let me know what works best for her!
Results - Below are the Interview Requests that came in for Bowdabra in response to the “Frugal and
BOW Bowdabra - Sandy Sandler
ABC7 Sunday Morning News - 10/3/2008 NewsChannel 8 Today - 10/3/2008
Fox 19 Morning News at Six - 10/3/2008 The Pat McMahon Show - 10/3/2008
Daytime - 10/3/2008 Daytime - 11/6/2008
Community Spotlight - 10/3/2008 Pete Braley & Co. - 11/6/2008
KPNX, Channel 12 - 10/3/2008