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EXODUS 2006

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					EXODUS 2006
   PROGRAM SUMMARY




    PREPARED BY G2 MEDIA
                         Overview: Exodus 2006
                            46 lucky urban radio promotion
                             winners experience the trip of a
                             lifetime to South Africa and attend
                             the “The People’s Celebration
                             Concert” at Johannesburg
                             Stadium.



“Thank you for giving me a honeymoon, a break from stress full life and thank you
for letting my husband enjoy his 37th birthday back home. Thank you.”
                                   Tayana Patterson-Crutcher-Memphis, TN
Objectives
   To promote cross cultural exchange
    between America and South Africa
   To promote positive images of Africa in
    mainstream American pop culture and
    media
   To increase South African tourism in the
    American consumer segment
   Provide platform for Clear Channel to
    support artists internationally
   Provide original African American History
    Month Multi-Station Radio Promotion
                         Program Components
                            Clear Channel nat’l radio promotion
                                3 week national radio group contest to
                                 win all expense paid trip to South Africa

                            The People’s Celebration Concert
                                Featuring Mario, Pharrell, Sean Paul, and
                                 Snoop Dog


                            Pilansberg, Johannesburg, Soweto Tour


“I did know know much about the African heritage or past, but now, I clearly
understand why South Africa is such a humble and beautiful place.”
                                                   Demetraia Elmore-San Antonio,TX
            Clear Channel Nat’l Radio
                Promotion: Cities
Albany          Fort Myers     Milwaukee      San Antonio
Albuquerque     Greensboro     Mobile         San Diego
Augusta         Hartford       Montgomery     San Francisco
Baltimore       Killeen        Nashville      Savannah
Birmingham      Laurel-        New Orleans    Sparta
                Hattiesburgh
Chattanooga                    New York       St. Louis
                Los Angeles
Chicago                        Norfolk        Syracuse
                Macon
Columbia                       Ocean City-    Tallahassee
                McMinnville    Salisbury
Columbus                                      Tampa
                Melbourne      Ocean City-
Crossville                                    Tulsa
                               Salisbury
                Memphis
Des Moines                                    Tupelo
                               Philadelphia
                Meridian
Jacksonville                                  Tuscaloosa
                               Pittsburgh
                Miami
Detroit
                               Sacramento
                Radio Impression Chart
     MARKET     STATION      AUDIENCE #    SPOTS   LINERS       FLIGHT      IMPRESSIONS
                                             #        #

                                                             spot 2/16 -
CHICAGO       WVAZ-FM         1,012,000*    45       90      2/24            136,620,000
                                                             liner until
                                                             3/30
CHICAGO       WGCI-FM          1,012,000    51       100     2/10 - 2/24     152,812,000


NEW ORLEANS   WQUE-FM          900,000      147      60      3 weeks         132,300,000


NY            WWPR-FM          1,871,500    75       75      2/9-2/24        280,725,000


NORFOLK       WOWI-FM*         203,400      180      120     2/13-2/28,      61,020,000
                                                             3/12-3/31

SAVANNAH      WLVH-FM                                60      spot 2/12-
                                43,500      133              2/24             8,395,500
                                                             web 2/12-4/8
TAMPA         WBTP                                   120     spots 2/14 -
                               240,900      110              2/24,           55,407,000
                                                             liner 2/13 -
                                                             2/24


 * INCLUDES AVAILABLE INFORMATION
                                                   TOTAL IMPRESSIONS   827,279,500
The People’s Celebration Concert




                                                                    Snoop Dogg
  Mario                                         Sean Paul
                        Pharrell
“I really appreciate the opportunity to meet Sean Paul. He was the artist I longed
to see perform.”
                                                       Adenia Clark-St. Louis, MO
Pilansberg, Johannesburg, Soweto
               Tour
            Pilansberg
                Kwa Maritime Hotel / Game Reserve
                Bar-B-Que in the Bush
                Lion World
                Lesedi Cultural Village
                Sun City
            Johannesburg
                Michelangelo Hotel
                South African Tourism Reception Dinner
                African Market
                Moloko
                Carnivore Restaurant
Pilansberg, Johannesburg, Soweto
               Tour
                           Soweto
                                Mandela Museum
                                Mandela’s House/Desmond Tutu House
                                Freedom Square
                                Hector Peterson Memorial
                                Shanti Town
                                Lunch at historical Wandi’s




“The experience I had was unbelievable and I can’t wait to share it with others.”
                                              Zandria E. Jefferies-Detroit, MI
                                                   RESULTS
                                                46 Americans experience SA
                                                Over 800 Million Radio Impressions*
                                                100% of participants recommend Clear
                                                 Channel to continue promotion and/or
                                                 would recommend a visit to family and
                                                 friends
                                                Clear Channel sponsored first time
                                                 national group contest in various markets
                                                 to an international destination


      “Clear Channel should definitely continue the Exodus promotion. This experience
      has changed my life.”
                                                                                           Jacqueline P. Jordan-Detroit, MI
* Impressions calculated prior to live on air re cap interviews and using available data
                           MOVING FORWARD
                          Maximize impressions and exposure of
                           Clear Channel program via public
                           relations effort and media junket
                          Increase sales of tour packages by 75%
                          Formally add Lesedi to schedule, and
                           possibly an additional South African city
                          Work to secure TV “reality style” special




“I encourage G2 Media & Clear Channel to keep this trip as an annual event. You
guys are broadening many horizons for your urban listeners.”
                                           Ataira of Miami, FL

				
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